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Beer Birthday: Jeremy Cowan

April 24, 2025 By Jay Brooks

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Today is Jeremy Cowan’s 56th birthday. Jeremy owned Shmaltz Brewing, makers of He’Brew. Jeremy is a good friend and we’ve known one another since he first pitched He’Brew to me at BevMo many years ago (which is detailed in Jeremy’s memoir Craft Beer Bar Mitzvah). Jeremy used to split his time between San Francisco and New York, and so I would often see him at beer events somewhat frequently, but less so after he built a brick and mortar brewery in upstate New York. Although that’s now been sold, he’s also a co-owner of Alphabet City Brewing in New York, which keeps him busy, and I haven’t seen him in a while. Join me in wishing Jeremy a very happy birthday.

Jeremy and me at the Craft Brewers Conference in Minneapolis in 2022.
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Jeremy, with City Beer Store owner Craig Wathen at their original location.
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A few years ago at the Toronado for a He’Brew release party. From left: Alec Moss, recently retired from Half Moon Bay Brewing, Pete Slosberg, Jeremy, and Rodger Davis, when he was still with Drake’s Brewing.
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Jeremy with Rich Norgrove, with Bear Republic, at GABF in 2006.
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Me and Jeremy at the Bistro Double IPA Fest in 2009.
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Jeremy shortly after he launched the Shmaltz beers, before all the grey hairs set in. (Thanks to the anonymous source that sent me this photo.)
Ron Silberstein, Rich Norgrove and Jeremy at the Toronado.
Jesse Cutler, Jeremy and two original He’Brew employees along with Zak at Admiral Malting (photo courtesy of Jeremy).

Filed Under: Birthdays, Just For Fun Tagged With: California, New York, San Francisco

Beer Birthday: Brenden Dobel

April 20, 2025 By Jay Brooks


Today is the 55th birthday of Brenden Dobel, who until recently was the head brewer at Thirsty Bear in San Francisco, but then briefly at 21st Amendment, before moving over to Almanac on Alameda. Brenden grew up in the Bay Area, but learned brewing in Bavaria, at Doemans. He also brewed at Reccow and Broken Drum, before coming to Thirsty Bear over ten years ago. Brenden’s a terrific guy to share a pint with and discuss arcane subjects like history or English literature. If he hadn’t found brewing, he most likely would have ended up a teacher, or perhaps a sailor. Please join me in wishing Brenden a very happy birthday.

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Me and Brenden at the East Bay opening gala for the 2023 SF Beer Week.

Shaun O'Sullivan, from 21st Amendment, and Brendan Dobel, Thirsty Bear
With Shaun O’Sullivan at the SF Brewers Guild festival in 2010.

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Brenden at some old unknown event.

Lars Larson (Trumer) & Brendan Dobbel (Thirsty Bear)
With Trumer brewmaster Lars Larson at the Celebrator’s 22nd anniversary party in 2010.

Clockwise from Left: Rich Higgins, John Tucci, Brenden Dobbel & Aron Deorsey with the 4 bottles of dessert
Clockwise from Left: Rich Higgins, John Tucci, Brenden & Aron Deorsey with our 4 bottles of dessert at a Sierra Nevada beer dinner after beer camp a few years ago where we made a beer for SF Beer Week.

Filed Under: Birthdays Tagged With: California, San Francisco

Beer In Ads #3769: How To Drink Rainier Beer After January 1st, 1916

June 26, 2021 By Jay Brooks

Saturday’s ad is for “Rainier Beer,” from 1916. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one announced Rainier’s moving of their facilities to San Francisco after Washington State enacted prohibition restrictions ahead of the national amendment and gives instructions on how to order Rainier beer after January 1, 1916.

Filed Under: Art & Beer, Beers Tagged With: Advertising, California, History, San Francisco, Washington

Master Brewers’ Banquet 1915

October 1, 2018 By Jay Brooks

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Yesterday I shared what I thought was an interesting story and photos of the Master Brewers’ Convention, from 1915, which began on September 30. It was held in San Francisco, California. On the second day of the two-day convention, October 1, 1915, they also held a formal banquet for all of the attendees and guests. It was held at German House, in the same space where the convention took place. Notice that a lot of the men there are wearing the same distinctive hat. Was there an MBAA hat that members wore?

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Filed Under: Breweries, Just For Fun, Related Pleasures Tagged With: California, History, MBAA, San Francisco, United States

Master Brewers’ Convention 1915

September 30, 2018 By Jay Brooks

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This is an interesting little tidbit I found looking through an old copy of “The Western Brewer: and Journal of the Barly, Malt and Hop Trades” from October 1915. In it, there’s a report on the Master Brewers’ Convention which took place the previous month in San Francisco, California. In addition to the story, there’s a really cool panoramic photo. Here’s the story:

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This photo of all the attendees, including delegates and guests, of the Master Brewers’ Convention was taken on September 30, 1915. It was shot on the steps in front of German House, in San Francisco, where the convention took place. The photo was printed on two separate pages, with the left side above here, and the right side below.

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I’m not sure if this list exactly matches who’s in the photographs, but this is a list of who registered to attend the convention:

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And this photograph is inside German House of the meeting of the Master Brewers. Notice how there’s a beer in front of almost every person there.

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Filed Under: Breweries, Events, Just For Fun Tagged With: California, History, Photography, San Francisco, United States

Beer Birthday: Richard Brewer-Hay

October 27, 2015 By Jay Brooks

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Today is the 40th birthday of Richard Brewer-Hay, co-founder (with his wife Allie) and brewer of San Francisco’s smallest almost brewery: the Elizabeth Street Brewery. Despite its size (it’s really more of a nanobrewery or even a picobrewery) and intermittent schedule, it was named three years ago by SF Weekly as San Francisco’s Best Microbrewery 2010. I thought I had a photo of Richard and Allie from when I ran into them at the Map Room in Chicago during CBC a few years ago, but I guess not. Instead, I purloined the photos below from Facebook. Join me in wishing Richard a very happy birthday.

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Given it was Richard’s tweet from the World Series that reminded me it was his birthday, here’s him at the first game of the World Series two years ago.

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A self-portrait with his wife, Allie, in the Cascades in Washington a few years ago.

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With Jabber the Parrot at eBay On Location in San Jose.

Below is a very, very short video I captured of Richard and Nico Freccia, from 21st Amendment, accepting their World Beer Cup award for the beer Richard and Shaun O’Sullivan made at 21A in Chicago.

Filed Under: Birthdays Tagged With: California, San Francisco

Anchor To Release Liberty Ale In Cans

May 12, 2015 By Jay Brooks

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Anchor Brewery announced today that they will be releasing Liberty Ale in 12 oz. cans, at least for a limited time. The cans are “a commemorative offering celebrating the 40th anniversary of the historic beer that started a revolution.” From the press release:

“I remember brewing the first batch of Liberty Ale with Fritz Maytag 40 years ago. We were both young and eager beer lovers and knew we wanted to create a beer unlike anything else at that time,” said Anchor Brewing Brewmaster Mark Carpenter. “We had come across a new hop variety called Cascade that had a distinct piney bitterness that we used in the brew. Through Fritz’s interest in history and travel he’d learned of a process European brewers used called dry-hopping; adding dry hops to beer fermenting in the cellar to boost its hoppy aroma. So we dry-hopped the ale with whole-cone Cascade hops, as well. During an era when light lagers were prevalent, Liberty Ale was a very hoppy ale for most people. Their palates were shocked and delighted by such a unique beer.”

The beer was originally sold to the public beginning in 1975, when the country was seized by bicentennial fever. Liberty Ale commemorated the 200th anniversary of Paul Revere’s ride. Considered the first American IPA brewed after prohibition,” it was also “the first modern dry-hopped ale in the US and was the beer that popularized the now-iconic Cascade hop.” Beginning this month, Liberty Ale 6-pack cans, as well as bottles and kegs, will be available throughout the U.S.

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Filed Under: Beers, Breweries, News Tagged With: Anchor Brewery, Announcements, Cans, new release, Press Release, San Francisco

SF Beer Week Opening Gala 2015

February 10, 2015 By Jay Brooks

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Friday night, the 7th annual SF Beer Week kicked off. This year’s gala was held at Fort Mason, and although I had some trepidation about the site, it actually worked fairly well. The acoustics were as bad as ever, and I think the decision to forgo live music was a good one. That also allowed two additional breweries over last year. We would have preferred to allow everyone who wanted to pour that opportunity, but the new space was much more limited than the concourse had been so we were sadly unable to accommodate every brewery. The concourse is being torn down to be replaced by a mixed use space, so we couldn’t return there this year. It’s an unfortunate truth of San Francisco that their simply aren’t a lot of spaces available to suit the needs of the opening gala, at least not and keep the price of a ticket within the reach of the average beer lover. But Brian and the San Francisco Brewers Guild did a great job of making the space work. Below are a few photos I took at this year’s gala, and for a lot more check out Gamma Nine, who took the official photos for beer week.

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The entrance at this year’s SF Beer Week opening Gala.

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Outside it was still raining, as the time to let everyone in approached.

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All of the glassware waiting for the arrival of everyone for the gala.

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Then the doors opened, and people streamed in.

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The hall filled up quickly, though it never really felt overcrowded.

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Ted Viviatson, from Eel River, and Daniel Del Grande, from Bison Brewing.

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J.J. from Petaluma Hills Brewing.

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John Martin and Kelsey Williams, sporting a six-pack hat, both from Drake’s and Triple Rock.

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San Francisco mayor Ed Lee also came to say a few words at the beginning of the gala. Before his remarks, we took him on a short tour of the hall, stopping by a couple of booths to sample a few beers. Here he’s sharing a laugh with SF Brewers Guild director Brian Stechschulte.

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Brian, mayor Lee and me at the front of the Gala. (Photo by Mike Condie.)

Filed Under: Beers, Breweries, Events, Just For Fun, SF Beer Week Tagged With: Bay Area, Beer Festivals, California, Photo Gallery, San Francisco

Wish You Were Beer: Strong Beer Month 2015

February 1, 2015 By Jay Brooks

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It’s February, and that means it’s time for the 13th annual Strong Beer Month, once again with six new extreme beers each at 21st Amendment and Magnolia throughout the month. Try them all, and you get to keep the commemorative logo glass. Just collect all 12 punches in your Strong Beer Month ticket before the beer’s all gone. You can read all about it at the 21st Amendment website.

This year’s theme is the 1975 album “Wish You Were Here” by Pink Floyd. On the album from left to right are: Shaun O’Sullivan (21A co-owner) and Dave McLean (Magnolia owner).”

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Here’s the lineup for the beer this year:

21st Amendment:

  1. Hendrick’s Imperial Stout: 9.1% abv
  2. Bike Lane Hopper Imperial Black IPA: 9.5% abv
  3. Beer Revolution Imperial Rye IPA: 9% abv
  4. Red Titan Uber Imperial Red Ale Aged on American Oak: 12%
  5. Dub Step Imperial I.P.A.: 10% abv
  6. POHW Imperial Blonde with Oats and Wildflower Honey: 9.5% abv

Magnolia:

  1. Madcap Imperial Botanical Beer: 10.6% abv
  2. Promised Land Imperial IPA: 10.2% abv
  3. Tweezer Tripel Belgian-Style Tripel: 10.8% abv
  4. Old Thunderpussy Barley Wine: 11.8% abv
  5. Pride of Branthill Imperial ESB: 9.1% abv
  6. Smokestack Lightning Imperial Stout: 9.8% abv

And here’s the back cover, too, with more details about each beer:

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Filed Under: Beers, Breweries, Events, Just For Fun, News, SF Beer Week Tagged With: Announcements, California, Extreme Beer, San Francisco

Did You Hear That? Only 2 Months Until SF Beer Week

December 5, 2014 By Jay Brooks

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Remember hearing the music of the ice cream truck, and running outside to meet it so you didn’t miss out on getting a popsicle, or whatever your favorite frozen treat was? Well, it’s about two months until the kickoff of SF Beer Week, and they’ve created a hilarious teaser video, reimagining the ice cream truck, or in this case beer truck, as the clarion call for beer week. Enjoy.

Filed Under: Beers, Breweries, Events, Just For Fun, News, Related Pleasures, SF Beer Week Tagged With: Bay Area, California, San Francisco, Video

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