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Wisconsin Legislature Attacks Craft Brewers

June 3, 2011 By Jay Brooks

wisconsin
With craft beer being the only segment of the brewing industry showing strong growth, you’d think that state governments trying to fix our current economic woes would be doing everything they can to help one of the few bright spots in American business. But never underestimate the power of lobbying by interests with more money than the craft brewers, namely beer distributors and Milwaukee-based powerhouse Miller Brewing, operating in the U.S. as MillerCoors, but also part of the international conglomerate SABMiller. (And thanks to a number of people who sent me different links to this emerging story.)

Right now in Wisconsin, there’s a battle brewing and it looks like the state’s many craft brewers will be hit the hardest by a proposed new wholesale bill that was recently approved by the state Legislature’s Joint Finance Committee. The bill is backed and supported by the Wisconsin Beer Distributors Association, the Tavern League of Wisconsin, the Wisconsin Grocers Association, the Wisconsin Petroleum Marketers & Convenience Stores Association, the Wisconsin Wine & Spirits Institute and MillerCoors. In other words, all the big players, with money, who do most of their business with the big, corporate beer companies.

They claim that the new bill is designed “to stop St. Louis-based Budweiser and Bud Light brewer Anheuser-Busch from buying wholesale distributors in Wisconsin.” And that might be understandable and even believable, except for one little detail. Not only was the Wisconsin Brewers Guild (which represents over 35 independent, small craft brewers) not consulted on the bill, several of the provisions of the bill actively harm the small brewers, and those same provisions have nothing whatsoever to do with Anheuser-Busch InBev in the least. Obviously, someone is lying.

Here’s how several local news outlets in Wisconsin are reporting on the story. First, here’s the Isthmus Daily Page:

Current state law severely restricts the options brewers have to distribute their beer. Only breweries that produce less than 50,000 barrels of beer per year are allowed to sell their beer directly to retailers. All others must contract with wholesalers for distribution.

Worried that perhaps microbrewers were operating in too free a market, legislative Republicans have proposed even more restrictions on the beer distribution business. The legislation that passed JFC gets rid of any exemptions that allow some microbreweries to distribute their own beer, as well as forbids breweries from selling beer on their own property, either as a bar or a retailer.

And what would Walker-era legislation be if it didn’t offer more power to state government? The legislation also takes the power of licensing of wholesalers away from municipalities and puts them under the control of the state Department of Revenue.

But what will most likely happen in reality is that small brewers will have a much harder time bringing their beer to market. Whether the bill actually targets small brewers, or it’s an unintended consequence, is unclear but I can’t help but think that legislators — elected officials, after all — have a duty to look out for all of their constituencies, and should understand how their actions effect everyone. I know that’s overly idealistic, but that’s how it’s supposed to work and I’ll always continue to hope for at least that much. The fact that the big players all had a say but the small brewers did not speaks volumes about how this is working in reality, and it’s a pretty ugly picture, if not of outright corruption, then at least of unseemly favoritism.

Here’s what Sprecher Brewing president Jeff Hamilton had to say about the bill, as quoted in The Milwaukee Business Journal:

“This is limiting our business model,” said Hamilton, who also serves as president of the Wisconsin Brewers Guild. “The current system is working just fine.”

MillerCoors and the state’s distributors “went out on their own” in promoting and developing the legislation, Hamilton said.

“We didn’t have a say and it is devastating to our business,” he said.

Hamilton believes the target of the legislation isn’t Anheuser-Busch but rather craft brewers that have been rapidly growing as major brewers have struggled.

“It’s hedging against future competition,” he said.

Consolidation among the state’s distributors has made it more challenging for smaller brewers to sell their products, given the number of brands distributors carry, Hamilton said. The legislation also would thwart plans by some craft brewers to start their own distributorship.

A spokesman for MillerCoors, Nehl Horton, even acknowledges it would limit craft brewers’ options, but insists that it wasn’t their intention. To which I can only say, so what? They had to have known how this would affect craft brewers, but MillerCoors obviously didn’t care. Why should they? But the fourteen Wisconsin legislators, they should have cared about how this would effect viable Wisconsin businesses.

Obnoxiously, Horton added that “the fundamental issue is whether small craft brewers want to be brewers or want to be brewers, wholesalers and retailers.” Given the way small brewers have been treated by distributors and retailers over the years, as they struggled against some pretty big, entrenched institutions to change how people thought about beer, that’s an awfully insulting thing to say. Craft brewers have had to find creative ways to gain access to market out of necessity, including doing their own selling and distributing, precisely because of all the roadblocks put in their way by distributors, retailers and big brewers, the very people who are trying once more to harm their business with this new legislation. So to hear MillerCoors suggest that small brewers should behave more like them, after making it impossible for them to do so for decades, is a pretty offensive thing to say.

And now even the bars and restaurants, many of whom undoubtedly serve craft beer, are also out to get the brewers, too, as the new bill also takes away their ability to sell their own beer, even on their own property. As the Daily Page notes:

But why forbid brewers from operating pubs and restaurants — at least one on their property? It seems a rather blatant attempt to appease the Tavern League, which supported the legislation, and hopes that brewpubs don’t threaten their businesses.

Again, Wisconsin legislators had to know what they were doing, but did it anyway. June 15th, the provisions of the new wholesaler bill comes up for a full vote. Hopefully, an action alert from Support Your Local Brewery will be forthcoming.

And finally, here’s a television report from Channel 9 WAOW, in central Wisconsin:

Filed Under: Breweries, Editorial, News, Politics & Law Tagged With: Beer Distributors, Law, Video, Wisconsin

Wisconsin Beer

May 29, 2011 By Jay Brooks

wisconsin
Today in 1848, Wisconsin became the 30th state.

Wisconsin
State_Wisconsin

Wisconsin Breweries

  • Ale Asylum
  • Angry Minnow Brewpub
  • Barker’s Island Inn Resort & Conference Center
  • Bay View Brewhaus
  • Big Bay Brewing
  • Black Husky Brewing
  • BluCreek Brewing
  • Blue Heron Brewpub
  • Brady’s Brewhouse
  • Brewery Creek Brewing
  • Buffalo Water Beer Co.
  • Bull Falls Brewing Company
  • Capital Brewery
  • Central Waters Brewing
  • Chameleon Brewing
  • City Brewery
  • The Coffee Grounds
  • Courthouse Pub
  • Cross Plains Beer Company
  • Das Bierhaus
  • Das Brewery
  • Dave’s BrewFarm
  • Delafield Brewhaus
  • Farmers Brewing
  • Fat Boy Beverage Company
  • Fauerbach Brewing
  • Five Star Brewing
  • Fountain City Brewing
  • Fox River Brewing
  • Fratellos Restaurant and Brewery
  • Furthermore Beer
  • Granite City Food & Brewery
  • Gray Brewing
  • Gray’s Tied House
  • Great Dane Pub and Brewing
  • Grumpy Troll Restaurant and Brewery
  • Hinterland Brewery and Restaurant
  • Horny Goat Brewing
  • Jacob Leinenkugel Brewing
  • Lakefront Brewery
  • Lake Louie Brewing
  • Lazy Monk Brewing
  • Legends Brewhouse & Eatery of Ashwaubenon
  • Log Jam Microbrewery at Monster Hall Camp Ground
  • Lucette Brewing Company
  • Miller Brewing (MillerCoors)
  • Milwaukee Ale House
  • Milwaukee Brewing
  • Minhas Craft Brewery
  • Minocqua Brewing
  • Moosejaw Pizza & Dells Brewing
  • New Glarus Brewing
  • Nicolet Brewing
  • Northwoods Brewpub Grill
  • Old Bavarian Brewing
  • Old Milwaukee (MillerCoors)
  • O’So Brewing
  • Pabst Brewing (No longer brewing in Milwaukee)
  • Pangaea Beer Company
  • Pearl Street Brewery
  • Potosi Brewing Company
  • Rail House Restaurant and Brewpub
  • Randy’s Fun Hunters Brewery, Restaurant and Banquet Center
  • Red Eye Brewing Company
  • Rhinelander Brewing Company
  • Riverside Brewery & Restaurant
  • Rock Bottom Restaurant & Brewery — Milwaukee
  • Rowland’s Calumet Brewery
  • Rush River Brewing
  • Sand Creek Brewing
  • Shipwrecked Restaurant, Brewery & Inn
  • Silver Creek Brewing
  • South Shore Brewery
  • Sprecher Brewing
  • Stevens Point Brewery
  • St. Francis Brewery & Restaurant
  • Stone Cellar Brewpub & Restaurant
  • Stonefly Brewing
  • Thirsty Pagan Brewing
  • III Dachshunds Beer Company
  • Thunder River Beer Co.
  • Titletown Brewing
  • Tyranena Brewing
  • Vintage Brewing
  • Water Street Brewery
  • Water Street Lake Country
  • West Bend Lithia Beer Company
  • White Winter Winery

Wisconsin Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Guild: Wisconsin Brewers Guild

State Agency: Wisconsin Department of Revenue

maps-wi

  • Capital: Madison
  • Largest Cities: Milwaukee, Madison, Green Bay, Kenosha, Racine
  • Population: 5,363,675; 18th
  • Area: 65503 sq.mi., 23rd
  • Nickname: Badger State
  • Statehood: 13th, May29, 1848

m-wisconsin

  • Alcohol Legalized: December 5, 1933
  • Number of Breweries: 101
  • Rank: 5th
  • Beer Production: 5,042,825
  • Production Rank: 12th
  • Beer Per Capita: 27.8 Gallons

wisconsin

Package Mix:

  • Bottles: 32.9%
  • Cans: 50.7%
  • Kegs: 15.8%

Beer Taxes:

  • Per Gallon: $0.07
  • Per Case: $0.15
  • Tax Per Barrel (24/12 Case): $2.00
  • Draught Tax Per Barrel (in Kegs): $2.00

Economic Impact (2010):

  • From Brewing: $1,032,177,290
  • Direct Impact: $2,484,025,728
  • Supplier Impact: $1,877,442,260
  • Induced Economic Impact: $1,724,136,014
  • Total Impact: $6,085,604,002

Legal Restrictions:

  • Control State: No
  • Sale Hours: On Premises: 6 a.m-2 a.m. Sunday–Thursday, 2:30 a.m. Friday–Saturday, no closing time on New Year’s Day.
    Off Premises: 8 a.m.–12 midnight for beer (some counties and municipalities only allow sales until 9 p.m. for beer), 8 a.m.–9 p.m. for liquor and wine
  • Grocery Store Sales: Yes
  • Notes: Wisconsin permits the consumption of alcohol by minors, provided they are being supervised by parents/guardians/spouses. Most municipalities have a uniform 9 p.m. restriction on all alcohol sales. Notable exceptions: La Crosse, Maple Bluff (near Madison), Baraboo (near the Dells). Supermarkets, liquor stores, and gas stations may sell liquor, wine, and beer.

wisconsin-map

Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.

For the remaining states, see Brewing Links: United States.

Filed Under: Beers, Breweries Tagged With: Wisconsin

Schlitz Brewery, Circa 1900

May 28, 2011 By Jay Brooks

schlitz
Another gem I found in the digital archives of the Library of Congress is this series of photos and illustrations used in a pamphlet made around 1900 by the Joseph Schlitz Brewing Co. The title of the pamphlet was “Schlitz, the beer that made Milwaukee famous.” Each of the photos in the Library of Congress were made from the original negatives and the photos depict the brewery in Milwaukee, Wisconsin. Today, Pabst owns the Schlitz brands and re-introduced it in bottles in 2008.

Schlitz-brewhouse
The Brewhouse. Original caption: “View in brewery of Schlitz Brewing Company, Milwaukee, Wisconsin.”

Schlitz-wash-house
The Wash House. Original caption: “Men washing kegs in brewery of Schlitz Brewing Company, Milwaukee, Wisconsin, and insert of exterior of the building.”

Schlitz-bottling-dept
The Bottling Department. Original caption: “Two views of men and women working in bottling department of brewery of Schlitz, Milwaukee, Wisconsin.”

Schlitz-shipping-yard
The Shipping Yard. Original caption: “Kegs of beer being transported on horse-drawn wagons at brewery of Schlitz Brewing Company, Milwaukee, Wisconsin.”

Filed Under: Breweries Tagged With: History, Milwaukee, Schlitz, Wisconsin

Deborah Carey: Champion Of Change

May 20, 2011 By Jay Brooks

new-glarus
Congratulations to New Glarus Brewing co-founder Deb Carey, who was selected as a Champion of Change by President Barack Obama and the White House. It’s great to see someone from craft brewing honored.

Here’s the write-up for Carey on the White House website:

Deborah Carey’s decision to start New Glarus Brewing Company was rooted in doing what was best for her family rather than becoming the local woman who broke down barriers to start a brewery. As she worked on a business plan, her husband Dan, a master brewer, gathered the materials, grains and equipment needed for start-up. In 1993 they negotiated to rent a warehouse in New Glarus, exchanging the lease for stock in the New Glarus Brewing Company.

They sold their home and raised $40,000 in seed money, yet still needed more cash to fund the startup. Deborah pitched her story to local newspapers, and the media attention brought $200,000 from investors. In the early days, the couple worked hard to establish the brewery’s reputation for consistent quality beers. Deborah’s marketing plan was to develop a very loyal customer base. She set up beer tasting classes along with offering brewery tours. Beer distributors started noticing the little brewery that was developing a strong consumer following.

New Glarus Brewing Company has grown to 50 full-time employees, has registered growth in profits of 123 percent from 2007 to 2009, and is Wisconsin’s number one micro-brewery relative to sales volume.

Filed Under: Breweries, News Tagged With: Announcements, Business, Government, Wisconsin

City Brewery Buys Former Coors Plant In Memphis

April 6, 2011 By Jay Brooks

city-wisc
Trying to catch up with all the news fluttering around the beer world, I see that last week the Hardy Bottling plant in Memphis, Tennessee has finally found a buyer. The brewery was originally built by Schlitz in 1971 and then Stroh’s operated it for a time before selling it to Coors, where they brewed their Blue Moon line of stealth micros, along with Zima and Keystone. MolsonCoors shut it down in 2006 and I seem to recall there were some labor disputes there, too. Then later that same year it was sold for $9 million and it became the Hardy Bottling Co.

City Brewing, of La Crosse, Wisconsin, agreed to buy the brewery for $30 million, plus will invest an additional $11 million to renovate and update the facility. When it reopens this summer, it will be renamed Blues City Brewery.

From the press release:

City Brewing Company is the 4th largest brewer in the United States. Prior to this acquisition, City Brewing had over 6,000,000 barrels of capacity between its breweries in La Crosse, Wis. and Latrobe, Pa. The Company currently has approximately 720 employees. With the addition of the Memphis brewery, City Brewing will exceed 10,000,000 barrels (135 million cases) of brewing capacity. The acquisition of the Hardy Bottling Plant in Memphis offers City Brewing the ability to rapidly increase its capacity for brewing, packaging and distribution for its existing customer base as well as to expand its brewing and packaging services to new customers and markets, including those currently served by Hardy. “City Brewing Company welcomes the opportunity to work with Carolyn Hardy and the current staff to fully develop the brewing and packaging capabilities of the Memphis facility.” stated City Brewing President George Parke. “This is truly a significant occasion for our industry and a unique and remarkable opportunity for Memphis, Tennessee.” Carolyn Hardy added.

Filed Under: Breweries, News Tagged With: Business, Tennessee, Wisconsin

Wisconsin Historian Compares Current State Politics To Prohibition

March 6, 2011 By Jay Brooks

wisconsin
Here’s an interesting op-ed piece by Wisconsin historian John Gurda entitled Smashing ‘Demon Government’ in which he examines the many parallels between the current political climate in his state and the temperance movement that led to Prohibition. Thanks to Wisconsin Bulletin reader Jason H. for sending me the link. Subtitled “Walker’s small-government zeal resembles that of the prohibitionists,” here’s a few choice excerpts below:

MJS prohibition

In its moral fervor, its contempt for compromise, its demographic base and even its strategies, today’s new right is the philosophical first cousin of prohibitionism.

Consider a few of the parallels. The prohibitionists went after “Demon Rum,” while the tea party attacks Demon Government. The Anti-Saloon League preached that barrooms were destroying America’s moral fiber, while the new right declares that onerous taxation and excessive regulation are doing precisely the same thing. Carrie Nation smashed whiskey barrels, while today’s conservatives want to smash the welfare state. Addiction to spending, they might argue, is ultimately as destructive as addiction to alcohol.

Like the temperance movement of the last century, the tea party draws heavy support from Protestant evangelicals such as Walker himself, and their political playbook is a throwback as well. The prohibitionists were media-savvy opportunists, taking advantage of every opening to advance their cause.

When the United States entered World War I, they wasted no time demonizing beer as “Kaiser brew” and even accused Milwaukee’s producers of spreading “German propaganda.” When food shortages loomed during the conflict, the dry lobby convinced Congress to divert America’s grain supply from breweries and distilleries to less objectionable industries. The result was “wartime prohibition,” a supposedly temporary measure that went into effect in 1919 and soon gave way to the 18th Amendment. The national drought would last for 14 years.

It’s worth noting that America wasn’t alone in using the conflict of World War I to push anti-alcohol agendas. Like-minded measures in several countries led to similar alcohol prohibitions, many of which lasted far longer than ours, such as Australia, Canada, Finland, Hungry, Iceland, New Zealand, Norway and Russia. In each of those nations, temperance groups took advantage of wartime circumstances to push their plans on the rest of the populace in their respective places.

In much the same way that prohibitionists turned World War I to their advantage, the current crop of conservatives is making political hay from another temporary phenomenon: the global economic recession. The need for fiscal austerity has rarely been more obvious, but it’s being used as a pretext for advancing the new right’s legislative agenda.

We’re seeing that happen in most, if not every state, with anti-alcohol groups turning our nation’s economic adversity into an opportunity to raise taxes on beer, already the most heavily taxed consumer good (along with tobacco). The Marin Institute has even created propaganda showing the “worst” ten states, with “worst” meaning the states with the lowest taxes on beer, completely out of context and with no understanding whatsoever of why each individual’s states excise taxes are set where they are. Shortly after Governor Walker created Wisconsin’s deficit by giving tax cuts to the wealthy, Michele Simon of the Marin Institute tweeted that beer should make up the difference. “Dear Gov. Walker: Wisconsin has not raised its beer tax since 1969. At .06/gallon, among lowest in nation. Just one of many ideas.” If that’s not what Gurda was talking about, I don’t know what is. That’s using a grave political situation to further an unrelated agenda.

Walker began with a demand that public employees pay more for their pensions and health insurance – a necessary step to which they have agreed – and then proposed to strip them of their collective bargaining rights. That’s an epic non sequitur that makes sense only when you invoke tea party logic: If taxes are bad, then the people we pay with tax dollars must be brought to heel, even if it means freezing a new teacher at first-year wages until retirement.

But the new right’s agenda goes far beyond public employee unions. With solid majorities in the state Legislature, Walker first declared a budget emergency and then cut taxes by $140 million, which is equivalent to taking blood from a patient with severe anemia. In last week’s budget message, he pronounced the patient so sick that amputations are necessary. Walker’s juggernaut of tax cuts and service cuts, combined with his no-bid privatization plans, trends in one direction and one direction only: dismantling government one line item at a time, regardless of the consequences.

It is here, finally, that prohibitionism and tea party conservatism find common ground: Both are ideologies. They represent fixed, blinkered views of the world that focus on single issues and dismiss all other positions as either incomplete or simply wrong-headed. Get rid of alcohol, the prohibitionists promised, and the U.S. would become a nation of the righteous and a beacon of prosperity to the world. Just cut government to a minimum, the new right contends, and you will usher in a brave new era of freedom and opportunity.

And that’s how I see all of the neo-prohibitionist and anti-alcohol groups, as “ideologies.” All of the anti-alcohol groups that I’m aware of do everything in their power to punish alcohol companies because of their perceived sins and because they want to tell you and me how to live our lives. They do so without thinking through the consequences and overall use an “ends justify the means approach,” especially in the way they frame and distort their propaganda. Simply put, I believe that they think they know better than everybody else, there’s a certain smugness in their position; in its unwavering certainty, their righteousness that borders on religious fervor.

They’re convinced that there’s no free will, people are incapable of ignoring advertising, or knowing their limits when drinking. And while there are a few tragic figures who may fit that description, they’re the tiny minority that such groups are fixated on to make their case. The vast majority who drink alcohol do so responsibly and in moderation. Most people take personal responsibility for their actions, as they should. But personal responsibility rarely, if ever, figures into alcohol abuse if you listen only to anti-alcohol rhetoric and propaganda. It’s always the fault of the alcohol itself, and usually beer because it plays better to the people with money who fund such organizations (they drink wine after all). An op-ed piece in the UK Telegraph by Brendan O’Neil recently shed a light on the class issue in anti-alcohol efforts. If they’re not going after the children, then they’re preying on the weak-minded with the most effective advertising the world has ever wrought. Earlier this year, the hue and cry was because there were 3.5 minutes of beer commercial during the nearly four hours of the Super Bowl and — gasp — the little kiddies might see it.

But anti-alcohol rhetoric single-mindedly focuses on only the negative. I’ve never heard any of them say one word that was positive about any alcohol company. Even when Anheuser-Busch packaged cans of water and sent then to earthquake-ravaged Haiti, one anti-alcohol group criticized them for the deed, because they put their logo on the cans and sent out a press release (oh, the horror). Let no good deed go unpunished, indeed. That alone should convince us they’re idealogues.

I suspect they might say the same of me, but I understand and acknowledge that there are some people who should not drink. That such people can and do cause problems for themselves and often the people around them. I don’t write about it very much because I don’t have to; there’s plenty of lopsided anti-alcohol rhetoric already. I’m just trying to balance the conversation, though more often than not I feel like the lone voice in the wilderness.

But back to Wisconsin. My wife is a political news junkie, and she informs me that a careful reading of the facts reveals that Scott Walker’s entire political career has been in service to a single ideology: union busting. He apparently promised that was not his agenda throughout his campaign for governor, and the media swallowed that wholesale with few examining or reporting the discrepancy between what he said while campaigning and his entire career leading up to that point. In that, there’s yet another parallel between the new prohibitionists and the new political conservatives. Most mainstream news media also take the side of the well-funded anti-alcohol groups and parrot their propaganda without questioning it or providing any meaningful views from the other side of this debate.

As to Gurda’s comparisons, I think he’s right about anti-alcohol groups’ unwillingness to compromise and being self-righteous with “blinkered views of the world that focus on single issues and dismiss all other positions as either incomplete or simply wrong-headed.” That’s certainly been my experience. So as if there wasn’t enough reasons to support the protesters in Wisconsin, if this political test case is successful, not only will we see more unions busted in other states, but I suspect anti-alcohol groups are also closely watching this to see how they might use the same bullying tactics in furtherance of their own agenda. And that may be the scariest prospect of all. As usual, I’m with the Green Bay Packers on this one.

Filed Under: Beers, Editorial, News, Politics & Law Tagged With: History, Law, Prohibitionists, Wisconsin

Wisconsin Food Pyramid

February 6, 2011 By Jay Brooks

nfl-gb
I imagine the “Wisconsin Food Pyramid” was originally meant to be derogatory, but what could be a better meal for a football game than sausages (cooked in beer), cheese and beer? That’s what I’m having at my Super Bowl party, along with chips, pretzels and more cheese. And Sean Paxton, the Homebrew Chef, has promised to bring Shepherd’s Pie. Yum. Go Packers!

wis-food-pyramid

Filed Under: Food & Beer, Just For Fun Tagged With: Food, Football, Humor, Sports, Wisconsin

Beer In Art #86: Erik Olsen’s Faux Beer Posters

July 25, 2010 By Jay Brooks

art-beer
Today’s works of art are by an illustrator apparently living in the Bay Area, Erik Olsen. I say apparently, because a number of the links from his blogs are dead ends, and the faux beer poster’s I’m highlighting here were abandoned in 2006 after only three posts on that blog, Faux Posters. He created three posters as an homage to the great beer posters on the early 20th century. There he described the idea for the project:

It’s a tribute to some of the great poster designs in the early twentieth century. (Specifically those early French beer posters) Our first series is focused on the theme “beer”, each series of 12 prints will be focused on a new topic with limited prints runs. We have many sizes of prints available, everything for the beginner collector to the serious collector. Stay tuned as we add new Images and new themes to our gallery as we design more Faux Prints!

Unfortunately, only these three were done, beginning with the monster below.

Erik_Olsen-Monster
Bete Biere translates as “Beast Beer,” with the slogan “Ugly But Delicious.”

Erik_Olsen-Mermaid
Biere de Sirene, essentially the Siren’s Beer and the slogan is “Faire attention a l’Appel” or “Heed the Call.”

Erik_Olsen-Prehistoric
“Biere Prehistorique,” simply Prehistoric Beer, “Aged to Perfection.”

The first and the third are available for purchase as a poster, but it’s looks like he abandoned the project before the Mermaid was made available.

You can read Olsen’s biography and see his resume. There’s also a portfolio at his personal website and a few more on Coroflot.

Filed Under: Art & Beer, Beers Tagged With: Bay Area, California, Wisconsin

New Hopyard Planted In Wisconsin

May 28, 2010 By Jay Brooks

simple-earth-hops
Matt Sweeny, from Fatty Matty Brewing, a homebrewing and craft beer website, announced yesterday that he’s started a small hop farm in Dodgeville, Wisconsin, named Simple Earth Hops.

simple-earth-hops

From the press release:

Simple Earth Hops is a new 1/4 acre hopyard located at Greenspirit Farm CSA in Dodgeville, Wisconsin. The hopyard was founded with the idea of providing a much needed agricultural product for local craft brewers. Simple Earth Hops was established to demonstrate that local farmers can produce a consistent, sustainable supply of ultra high quality hops by working directly with local craft brewers while still maintaining a focus on ecology, the land and the people involved.

“Craft beer producers have made it clear that they desire a local source of hops. Simple Earth Hops will address this need for a local sustainable supply of hops by small locally owned craft beer producers.”

simple-earth-1
Raising the trellises.

Look for Simple Earth Hops to elaborate more on the details of a Grand Opening hopyard tour/beer tasting event in late July, 2010 and for the hopyard harvest tour & beer tasting in early Fall, 2011.

Funding for Simple Earth Hops is provided in part by a 2009 NCR-SARE (USDA) grant. This small-scale commercial hopyard has been established by the Sweeny family of Dodgeville, Wisconsin who slowly grow earth friendly hops for local brewers with similar locavore ethics.

simple-earth-2
The hop trellises on Greenspirit Farms.

Filed Under: News, Related Pleasures Tagged With: Hops, Ingredients, Press Release, Wisconsin

Beer In Ads #32: It’s OK, I Saved The Schlitz

January 28, 2010 By Jay Brooks

ad-billboard
Thursday’s ad is for a classic Schlitz ad from 1951. Like many ads from that time period, it was drawn by Bill Fleming. His work has a distinctive look to it. I confess I have a “thing” for old Schlitz memorabilia, especially their Schlitzerland campaign and the period of years where they used the globe logo prominently, as I also had an obsession with globes, too. This one is still funny nearly sixty years later.

Schlitz-1951-saved

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Milwaukee, Wisconsin

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