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Celebrator Beer News Ceases Print

April 3, 2018 By Jay Brooks

celebrator-long
While staff was told earlier last month, Tom Dalldorf of the Celebrator Beer News, today made the official announcement that he was shutting down the print side of the business, suspending the printed version of the 30-year old brewspaper. As the former GM of the Celebrator, it was sad to see this news, but in today’s media climate where many breweries use guerilla marketing and social media over traditional journalism, it’s not terribly surprising. People have to support a robust media in order for it to thrive. The model of how people consume their beer news has undoubtedly changed in the last three decades, and there are less advertising dollars being spent, despite the growing number of breweries, on a greater number of media outlets. C’est la vie.

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The Celebrator writers in attendance at the 30th Anniversary Party held at the end of SF Beer Week this February.

Here’s the press release from publisher Tom Dalldorf:

After 30 years of publication the Celebrator Beer News, the first publication to focus exclusively on craft beer, has suspended its print edition. Tom Dalldorf, editor and publisher, stated that the economics of a print magazine requires an advertising base that simply is no longer viable.

“The pervasive use of electronic media has rendered print media superfluous. The expense of design and layout and printing and distribution doesn’t work for the beer enthusiast the way it did just a few years ago,” said Dalldorf. “The craft beer world has grown tremendously in the last twenty years and beer enthusiasts, craving news and opinions on their favorite subject, are depending on websites and apps for news and reviews,” he said recently.

Consequently, Celebrator has re-launched its website on a WordPress platform that will allow it to be more timely in its coverage of the rapidly changing craft beer world. “Our new site allows us to get stories, news and information up instantly rather than waiting up to two months for the next print issue to drop,” said Dalldorf. Celebrator Beer News is now available 24/7 at celebrator.com. A mobile app is in the works as well, according to the publisher.

Hopefully, the Celebrator can make the transition to an online publication.

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Tom and me at the 30th Anniversary Party.

And this was the final cover of the last Celebrator Beer News in print.

CBN_1802_Cover

Filed Under: Editorial, News Tagged With: Announcements, California, United States, Writing

Beer In Ads #2580: My Beer Is Rheingold Says Alice-Leone Moats

March 15, 2018 By Jay Brooks


Thursday’s ad is for Rheingold, from 1942. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American journalist and author Alice-Leone Moats. In this ad, Moats, who traveled the world as a journalist, tells a story of being in Africa and being delighted to find a cool, refreshing Rheingold Extra Dry.

Rheingold-1942-alice-leone-moats

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold, Writing

Beer In Ads #2579: My Beer Is Rheingold Says Stanley Woodward

March 14, 2018 By Jay Brooks


Wednesday’s ad is for Rheingold, from 1946. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American sports writer Stanley Woodward. “Sportswriting legend Stanley Woodward had a 43-year career [as a] sportswriter and editor.” In this ad, Woodward confesses that he’s gotten many, many sports predictions wrong, but then suggests one prediction he won’t get wrong is that you’ll like Rheingold Extra Dry.

Rheingold-1946-stanley-woodward

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold, Sports, Writing

Going For A Beer

February 4, 2017 By Jay Brooks

new-yorker
Today is the birthday of Robert Coover (February 4, 1932- ). He “is an American novelist, short story writer, and professor emeritus in the Literary Arts program at Brown University. He is generally considered a writer of fabulation and metafiction.” He’s written ten novels, along with countless short stories, novellas, and plays. In 2011, he wrote a short story for the New Yorker magazine, entitled “Going for a Beer.”

going-for-beer

Going For A Beer

He finds himself sitting in the neighborhood bar drinking a beer at about the same time that he began to think about going there for one. In fact, he has finished it. Perhaps he’ll have a second one, he thinks, as he downs it and asks for a third. There is a young woman sitting not far from him who is not exactly good-looking but good-looking enough, and probably good in bed, as indeed she is. Did he finish his beer? Can’t remember. What really matters is: Did he enjoy his orgasm? Or even have one? This he is wondering on his way home through the foggy night streets from the young woman’s apartment. Which was full of Kewpie dolls, the sort won at carnivals, and they made a date, as he recalls, to go to one. Where she wins another—she has a knack for it. Whereupon they’re in her apartment again, taking their clothes off, she excitedly cuddling her new doll in a bed heaped with them. He can’t remember when he last slept, and he’s no longer sure, as he staggers through the night streets, still foggy, where his own apartment is, his orgasm, if he had one, already fading from memory. Maybe he should take her back to the carnival, he thinks, where she wins another Kewpie doll (this is at least their second date, maybe their fourth), and this time they go for a romantic nightcap at the bar where they first met. Where a brawny dude starts hassling her. He intervenes and she turns up at his hospital bed, bringing him one of her Kewpie dolls to keep him company. Which is her way of expressing the bond between them, or so he supposes, as he leaves the hospital on crutches, uncertain what part of town he is in. Or what part of the year. He decides that it’s time to call the affair off—she’s driving him crazy—but then the brawny dude turns up at their wedding and apologizes for the pounding he gave him. He didn’t realize, he says, how serious they were. The guy’s wedding present is a gift certificate for two free drinks at the bar where they met and a pair of white satin ribbons for his crutches. During the ceremony, they both carry Kewpie dolls that probably have some barely hidden significance, and indeed do. The child she bears him, his or another’s, reminds him, as if he needed reminding, that time is fast moving on. He has responsibilities now and he decides to check whether he still has the job that he had when he first met her. He does. His absence, if he has been absent, is not remarked on, but he is not congratulated on his marriage, either, no doubt because—it comes back to him now—before he met his wife he was engaged to one of his colleagues and their co-workers had already thrown them an engagement party, so they must resent the money they spent on gifts. It’s embarrassing and the atmosphere is somewhat hostile, but he has a child in kindergarten and another on the way, so what can he do? Well, he still hasn’t cashed in the gift certificate, so, for one thing, what the hell, he can go for a beer, two, in fact, and he can afford a third. There’s a young woman sitting near him who looks like she’s probably good in bed, but she’s not his wife and he has no desire to commit adultery, or so he tells himself, as he sits on the edge of her bed with his pants around his ankles. Is he taking them off or putting them on? He’s not sure, but now he pulls them on and limps home, having left his beribboned crutches somewhere. On arrival, he finds all the Kewpie dolls, which were put on a shelf when the babies started coming, now scattered about the apartment, beheaded and with their limbs amputated. One of the babies is crying, so, while he warms up a bottle of milk on the stove, he goes into its room to give it a pacifier and discovers a note from his wife pinned to its pajamas, which says that she has gone off to the hospital to have another baby and she’d better not find him here when she gets back, because if she does she’ll kill him. He believes her, so he’s soon out on the streets again, wondering if he ever gave that bottle to the baby, or if it’s still boiling away on the stove. He passes the old neighborhood bar and is tempted but decides that he has had enough trouble for one lifetime and is about to walk on when he is stopped by that hulk who beat him up and who now gives him a cigar because he’s just become a father and drags him into the bar for a celebratory drink, or, rather, several, he has lost count. The celebrations are already over, however, and the new father, who has married the same woman who threw him out, is crying in his beer about the miseries of married life and congratulating him on being well out of it, a lucky man. But he doesn’t feel lucky, especially when he sees a young woman sitting near them who looks like she’s probably good in bed and decides to suggest that they go to her place, but too late—she’s already out the door with the guy who beat him up and stole his wife. So he has another beer, wondering where he’s supposed to live now, and realizing—it’s the bartender who so remarks while offering him another on the house—that life is short and brutal and before he knows it he’ll be dead. He’s right. After a few more beers and orgasms, some vaguely remembered, most not, one of his sons, now a racecar driver and the president of the company he used to work for, comes to visit him on his deathbed and, apologizing for arriving so late (I went for a beer, Dad, things happened), says he’s going to miss him but it’s probably for the best. For the best what? he asks, but his son is gone, if he was ever there in the first place. Well . . . you know . . . life, he says to the nurse who has come to pull the sheet over his face and wheel him away.

Filed Under: Beers, Birthdays, Just For Fun, Related Pleasures Tagged With: Literature, Writing

Beer Birthday: Erika Bolden

January 2, 2017 By Jay Brooks

nagbw-circle
Today is the 31st birthday of Erika Bolden, who among much other beer writing in the Los Angeles area, is the Executive Director of the North American Guild of Beer Writers. She has the Herculean task of keeping the rest of us miscreants in line and on task, and she does it with such grace and style that we hardly notice. She’s also run the awards for the last few years, and has grown the event severalfold. Plus she’s an awesome tent neighbor, as we camped next to Sarah and me at last year’s Firestone Walker Invitational Beer Festival. Join me in wishing Erika a very happy birthday.

Erika-in-London
Erika on the streets of London.

Stan-and-Erika
Stan Hieronymus and Erika.

Erika-x-files
Channeling Dana Scully with fiancé Brandon Buck as Fox Mulder.

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Erika, front and center (in the white blouse and black jacket) at our NAGBW awards ceremony in Denver last year.

Filed Under: Birthdays, Just For Fun Tagged With: California, Los Angeles, NAGBW, Southern California, Writing

Hans Christian Andersen & The Sixth Glass

April 2, 2016 By Jay Brooks

sixth-glass
Today is the birthday of Danish author Hans Christian Andersen (april 2, 1805-August 4, 1875). Although he wrote numerous plays, travelogues, novels, and poems, Andersen is best known for his fairy tales, like the Little Mermaid, the Emperor’s New Clothes, the Ugly Duckling and the Snow Queen, which was loosely adapted into Disney’s Frozen in 2013. Those are just the highlights, he also wrote many more you’ve probably heard of and undoubtedly quite a bit more you haven’t. One of those lesser known stories is “Ole, The Watchman of the Tower” or “Ole the Tower-Keeper.” It was written in the 1850s and was included as part of his third collection of “New Fairy-Tales and Stories,” which was published in 1859.

It was from this short tale that Boulevard Brewing of Kansas City, Missouri, was inspired to create their Quadrupel (although they also refer to it as a “Belgian Dark Strong Ale”), The Sixth Glass.

boulevard-sixth-glass

Here’s a synopsis of the story of Ole:

There was a man named Ole who was rumored to be the child of several different people and had been said to have done many interesting things in his life. As time wore on, he became less than enthused with society and decided to become a hermit.

He lived in a church tower because it was the only place where he could easily get bread and still be away from other people. He read books and had visitors around New Years. One person in particular visited him each year around New Years and that person had three stories to tell that Ole had told him.

ole

And here’s another, shorter, one:

Our first-person narrator tells us that he likes to visit a watchman of a tower named Ole. He visits twice on New Year’s Eve and hears some kooky stories about cobblestone, the Bible, and alcohol.

But it was during the end of his second of three nights that Ole visited and listened to the Tower-Keeper, after he’d explained about the first five glasses, who was in them, or how they would change you, he told Ole about the sixth glass:

“The sixth glass! Yes, in that glass sits a demon, in the form of a little, well dressed, attractive and very fascinating man, who thoroughly understands you, agrees with you in everything, and becomes quite a second self to you. He has a lantern with him, to give you light as he accompanies you home. There is an old legend about a saint who was allowed to choose one of the seven deadly sins, and who accordingly chose drunkenness, which appeared to him the least, but which led him to commit all the other six. The man’s blood is mingled with that of the demon. It is the sixth glass, and with that the germ of all evil shoots up within us; and each one grows up with a strength like that of the grains of mustard-seed, and shoots up into a tree, and spreads over the whole world: and most people have no choice but to go into the oven, to be re-cast in a new form.

That’s why there’s a devilish demon on the label, because that’s what’s in the bottle, too. Drink it at your own peril. Don’t say you haven’t been warned. Frankly, it only make me want to drink it even more. I love the idea that after reading that passage, founder John McDonald and/or brewmaster Steven Pauwels, were inspired to create a beer fitting that description.

Brand_Sixth_Glass

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Denmark, folklore, Writing

Fred Eckhardt’s Treatise on Lager Beer Paste-Ups

January 29, 2016 By Jay Brooks

ohba
You probably saw the news that the papers of the late, great Fred Eckhardt were donated to the Oregon Hops & Brewing Archives, which describes itself as “a community archiving project housed in the Special Collections & Archives Research Center at the OSU Libraries & Press. We’re actively collecting materials that tell the story of hops production and the craft beer industry.” The Brew Historian, who may or may not be Tiah Edmundon-Morton, has been teasing out Fred’s papers since acquiring the collection, and has a Tumblr so you can follow along. Today, the OHBA posted a particularly fun one.

In his early Seventies book, A Treatise on Lager Beer, Fred apparently did all of the layout himself. And they found the originals among his personal papers. These, below, are “the original construction paper paste-ups for his Treatise on Lager Beer,” and believed to have been created around 1970. Pretty cool.

ToLB-01
ToLB-02
ToLB-03
ToLB-04
ToLB-05
ToLB-06
ToLB-07
ToLB-08

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Oregon, Science of Brewing, Writing

R.I.P. Fred Eckhardt 1926-2015

August 10, 2015 By Jay Brooks

fred-eckhardt
I just learned from my friend, and Belmont Station owner, Lisa Morrison that legendary beer writer Fred Eckhardt has passed away. Apparently he died peacefully in his sleep this morning, with a few caregivers by his side.

Portland native Eckhardt was 89, and was a pioneer in writing about and defining beer styles with his early book on the subject, The Essentials of Beer Style, published in 1989. Annually in Portland, the FredFest beer festival has been held since his 80th birthday to honor Fred and his contributions to the modern beer and homebrewing scene. As Lisa observed. “He was one of the giants on whose shoulders we stand. What a life he lived, what he gave to us all.” He will be greatly missed. Join beer lovers everywhere as we raise a toast to Fred’s memory and to his enduring legacy tonight.

Fred-E-1969
Fred in 1969, from the back cover of his book, A Treatise on Lager Beers.


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Fred Eckhardt and me at the Great American Beer Festival in 2005.

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Fred with Lisa Morrison.

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Alan Sprints, of Hair of the Dog Brewery, with Fred Eckhardt, at Hair of the Dog’s open house in 2008 during OBF.

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Fred with Lisa and John Foyston at OBF in 2009.

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Fred and me at the OBF parade in 2011.

Filed Under: News Tagged With: Oregon, Portland, Writing

For The Next Session, Write About Writing

March 17, 2014 By Jay Brooks

session-the
For our 86th Session, our host is Heather Vandenengel, the Beer Hobo. For her topic, she’s chosen Beer Journalism, in other words using your words to write about writing … beer writing, that is. She writes. “It’s time for a session of navel-gazing: I’d like to turn a critical eye on how the media cover the beer industry. And, for a broad definition, I’ll define media as newspapers, magazines, websites, blogs, TV, books and radio.” Here’s what she’s looking for:

What role do beer writers play in the culture and growth of craft beer? Are we advocates, critics, or storytellers? What stories are not getting told and what ones would you like to never hear about again? What’s your beer media diet? i.e. what publications/blogs/sites do you read to learn about industry? Are all beer journalists subhumans? Is beer journalism a tepid affair and/or a moribund endeavor? And if so, what can be done about it?

In the spirit of tipping the hat when someone gets it right, please also share a piece of beer writing or media you love–it doesn’t have to be recent, and it could be an article, podcast, video, book or ebook–and explain a bit about what makes it great. I’ll include links to those articles as well in my roundup for easy access reading.

BEERology-word-wall

Here’s her instructions for participating:

  1. Write a blog and post it on or by Friday, April 4.
  2. Leave a comment [t]here with a link to your post.
  3. Check back on Monday, April 7 for a roundup of all the blog posts.

beer-allocation-3000-3100-BCE
Some of the earliest writing about beer, c. 3000-3100 BCE.

Filed Under: Beers, Just For Fun, News, Related Pleasures, The Session Tagged With: Announcements, Mainstream Coverage, Media, Writing

Jane Austen, Brewer

January 24, 2014 By Jay Brooks

jane-austen
I suspect I’m not the only man in the world whose wife loves Jane Austen. And I further would not be surprised to learn that I’m not alone in not feeling quite the same level of joy at every new film or television adaptation of one of her works. (Is that enough “nots” in one sentence?) Oh, I’ve enjoyed a few of the costume dramas, I confess. I thought “Clueless” was quite enjoyable. So I don’t want you to think I’m an irredeemable boor. I’ve suffered through — ahem, I mean seen — most of them, and it’s not been as horrible as, say, “Dallas” or “Knot’s Landing” or any of a number of similar dreck.

But my interest in Jane Austen just shot up 99%, thanks to an article posted by BBC Magazine yesterday, Beer: The Women Taking Over the World of Brewing. It’s a great article all on it’s own, one of the few to treat the subject of women in beer with a decent amount of respect, for a change. But what caught my attention was a sidebar about Jane Austen by alcohol historian Jane Peyton.

It is a truth that should be universally acknowledged — Jane Austen not only drank beer but brewed it too.

As a teenager she would have learned how to make beer by helping her mother in the Hampshire vicarage where she grew up.

Brewing was part of household duties and even the women of genteel 18th Century families such as the Austens would know how to do it, even if the chores were sometimes delegated to domestic staff.

In a letter to her sister Cassandra, Jane wrote “and I that have the great cask, for we are brewing spruce beer again….”

As in most houses small beer (low alcohol) was served at the Austen dining table as a safe source of drinking water for all members of the family — children too — so Jane would certainly have tasted the results of her labour.

jane-austen-glass
It certainly makes sense, though I’d never really stopped to think about it before. Austen apparently mentioned her brewing efforts in letters to her sister Cassandra. In one of them she mentions small beer while in two others she talks about her spruce beer.

Austen also mentions spruce beer in her 1815 novel, “Emma.”

“But one morning — I forget exactly the day — but perhaps it was the Tuesday or Wednesday before that evening, he wanted to make a memorandum in his pocket-book: it was about spruce-beer. Mr. Knightley had been telling him something about brewing spruce-beer, and he wanted to put it down….”

And according to “Cooking with Jane Austen,” when the Austen family lived at Stoneleigh, her mother wrote about the “mansions ‘strong beer’ and ‘small beer’ cellars.” And Mrs. Austen also “brewed beer at Steventon in the last years of the eighteenth century and at Chawton cottage many years later.”

It almost makes me want to read her again … nah. Still, she’s now a bit more interesting.

Ozias-Humphrey-jane-austen

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: England, History, Literature, Writing

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