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Beer Birthday: John Mallett

July 27, 2025 By Jay Brooks 3 Comments

bells
Today is John Mallett’s 61st birthday. John was, until recently, the production manager at Bell’s Brewery in Kalamazoo, Michigan, a post he’d held since 2001, and also for New Belgium Brewery more recently. John has a great sense of humor and I recall a particularly side-splitting kvetching evening-long conversation with him and Fal Allen at CBC in San Diego a number of years ago and a couple of years we judged together in Japan, which was great fun. In addition, John also published the Brewers’ Publications book on Malt: A Practical Guide from Field to Brewhouse. But even more recently, John’s retired and looking for the next great adventure. Join me in wishing John a very happy birthday.

Mugging for the camera at GABF in 2007, with Bob Pease, Ray Daniels and Mark Dorber.
Running out of beer in 2015 at FWIBW with Agostino Arioli (from Birrificio Italiano), John and Brian Hunt (from Moonlight).
At Bruce Paton’s “Tion” Beer Dinner in2006. That’s John in orange trying to smooch with Peter Bouckaert from New Belgium.
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John, me and other judges in Tokyo to judge at the Japanese Craft Beer competition in 2013.
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John with Fred Bueltmann of New Holland Brewing, at Red Horse Ranch in Michigan (photo purloined from Facebook).

If you’d like to see John wearing lederhosen, click here.

Filed Under: Birthdays Tagged With: Bell's, Michigan

Beer In Ads #5035: Brewed In The Winter For Spring Pleasure

July 26, 2025 By Jay Brooks Leave a Comment

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Acme Bock Beer, which was published in 1949. The brewery was the Acme Brewing Co. of San Francisco, California, which was originally founded in 1907, though they also opened a location in the Los Angeles area. Today the brand is owned by North Coast Brewing. This ad ran in the Palo Verde Valley Times of Blythe, California.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History

Beer Birthday: Mark Ruedrich

July 26, 2025 By Jay Brooks 1 Comment

north-coast
Today is the 74th birthday of Mark Ruedrich, co-owner, and original brewer, of North Coast Brewing in Fort Bragg. Mark was a marine biologist who discovered good beer while living in England. Looking for a spot to build a brewery in Northern California, he was drawn to the tidal pools around Fort Bragg, and built a mini-beer empire there beginning in 1988. His Old Rasputin Russian Imperial Stout was one of the first truly great world-class beers made by early American microbreweries and helped put the nascent industry on the map. Plus he’s great fun to share a pint with. He’s retired now from the brewery, but his legacy continues to pour great beer. Join me in wishing Mark a very happy birthday.

A promotion shot of Mark in front of the old brewery with the new facility across the street in the background.
North Coast brewer Ken Kelley with Mark at the brewery a few years ago.
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Mark with North Coast co-owner Tom Allen at GABF in 2006.

Filed Under: Birthdays, Just For Fun Tagged With: California, Northern California

Beer In Ads #5034: Schaefer Bock Beer

July 25, 2025 By Jay Brooks Leave a Comment

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Schaefer Bock Beer, which was published on July 25, 1979. This one was for the F. & M. Schaefer Brewing Co. of New York, New York, which was originally founded in 1842. This ad ran in Newsday’s Suffolk Edition, also of New York, New York.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York

Beer Birthday: Paul Gatza

July 25, 2025 By Jay Brooks 2 Comments

ba
Today is also Paul Gatza’s 61st birthday. Paul is the Director of the Brewers Association in Boulder, Colorado. He’s held numerous executive positions with the BA and its previous incarnation, the Association of Brewers. An avid homebrewer, Paul is great face for the BA and a terrific person. Join me in wishing Paul a very happy birthday.

Me and Paul at the GABF Awards in 2019.

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Toasting in New Orleans for CBC.

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Working the AHA booth at GABF.

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At the podium during the opening of CBC in 2008.

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Paul giving his annual state of the industry talk at CBC in 2012.

Filed Under: Birthdays Tagged With: BA, Brewers Association, Colorado

Beer Birthday: Vinnie Cilurzo

July 25, 2025 By Jay Brooks 11 Comments

russian-river
Today is the 55th birthday of Vinnie Cilurzo, founder and brewmaster at Russian River Brewing. Unless you’ve been living under a rock, you know Vinnie is one of the best brewers in America and is credited with having made the first Imperial IPA. Along with his partner Natalie, his Russian River Brewery in Santa Rosa, California won unprecedented back-to-back best brewpub (and brewmaster) awards at the World Beer Cups in 2006 and 2008, and their flagship Pliny the Elder has been picked as the best beer in America by AHA members seven years in a row, but was finally bested last year by Bell’s Two-Hearted Ale, after which Vinnie sent Larry Bell and crew a case of Pliny. Vinnie is one of the nicest people in the industry you’ll ever meet. Last fall, they opened their new production brewery in Windsor, which is an amazing space. Join me in wishing Vinnie a happy birthday.

vinnie
Vinnie and his wife Natalie from presented to Tom Dalldorf (middle), owner of the Celebrator, a Balthazar of their yummy Damnation Ale in honor of the magazine’s 17th anniversary. A Balthazar is 12 liters or contains about 16 normal bottles of beer.
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Dave Keene, owner of the Toronado, Natalie Cilurzo, Dave’s wife Jennifer and Vinnie at CBC in Seattle.
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Garrett Oliver, brewer at Brooklyn Brewing Co., and Vinnie at the Brewer’s Dinner the night before GABF begins.
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Vinnie and Rich Norgrove from Bear Republic at the Summit Hop Festival a few years ago at Drake’s.
Vinnie & Natalie Cilurzo
Vinnie with his wife and Russian River co-owner Natalie at GABF in 2009.
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Vinnie and me his 40th birthday party at the brewpub several years ago.
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And again several years ago at the Firestone Walker Invitational, sharing some frites.

Filed Under: Birthdays, Just For Fun Tagged With: Bay Area, California

Beer In Ads #5033: Weihnachts Bock

July 24, 2025 By Jay Brooks Leave a Comment

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s poster is for Falken Schaffhauser’s Weihnachts Bock Beer, and was published in 1928. This one was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen, Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Weihnachts Bock (Winter Bock) and shows a pair of goats butting heads with a holday candle behind them. It was created by Swiss artist Arnold Oechslin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Switzerland

Historic Beer Birthday: Adolf Bremer

July 24, 2025 By Jay Brooks Leave a Comment

schmidt-mn
Today is the birthday of Adolf Bremer (July 24, 1869-October 9, 1939). He was born in Minnesota and married the daughter of Jacob Schmidt, who had been a brewer with Hamm’s, and others. Gremer and Schmidt partner in buying the Christopher Stahlmann Cave Brewery, and in 1900 completely remodeled it turning into the iconic “Castle” brewery with the help of Chicago brewery architect Bernard Barthel. They also renamed it the Jacob Schmidt Brewing Co., and after Prohibition, it became the nation’s seventh largest brewery, and for a time Brewer was its president. The brewery continued until 1972, when the brand was bought by G. Heileman. The Castle brewery in St. Paul was abandoned and only recently was renovated into the Schmidt Artist Lofts. Today the Schmidt Brewery brands are owned by Pabst.

Here’s a very short biography from Find-a-Grave:

Businessman. Financier and president of Jacob Schmidt Brewing Company. The son-in-law of Jacob Schmidt and the father of Edward Bremer, who was a 1934 kidnap victim of the Barker-Karpis gang.

Adolf-and-Edward-Bremer
Adolf with his son, Edward Bremer.

Here’s the brewery history from the current brand website:

In 1884, Jacob Schmidt moved to St. Paul, Minnesota and purchased a half interest in the North Star Brewery located at Commercial St. & Hudson Rd. Jacob retired in 1899, turning over the operation to his daughter and son-in-law. The following year the brewery burned to the ground and a new location was immediately found. In 1901, the brewery was incorporated as the Jacob Schmidt Brewing Company and a new plant and malt house were erected next to the existing structures.

Jacob died in 1910, but the brewery continued to enjoy success until Prohibition struck. After a failed attempt at producing soft drinks, a non-alcoholic malt beverage was created and became extremely popular.

After considerable success following the repeal of Prohibition, the company continued to prosper under the Schmidt name until 1955. Most of the original buildings still stand today, looming proudly above the Mississippi River.

Schmidt beer is known as the “Official Beer of the American Sportsman”…a slogan that capitalizes on the exciting, rugged appeal of the Pacific Northwest. The quality and brewing tradition instilled by Jacob Schmidt, continues today.

And here’s the portion of Schmidt’s Wikipedia page that deals with the brewery’s namesake:

Jacob Schmidt started his brewing career in Minnesota as the Brewmaster for the Theodore Hamm’s Brewing Co. He left this position to become owner of the North Star Brewing Co. Under Schmidt’s new leadership the small brewery would see much success and in 1899 Schimdt transferred partial ownership of his new brewery to a new corporation headed by his son in law Adolph Bremer, and Adolph’s brother Otto. This corporation would later become Bremer Bank. With the new partnership the Jacob Schmidt Brewing Company was established. In 1900 the North Star Brewery would suffer a fire that would close it for good. With the new management team in place a new brewery was needed, the new firm purchased the Stahlmann Brewery form the St. Paul Brewing Co. and immediately started construction on a new Romanesque brewery incorporating parts of Stahlmann’s original brewery along with it including the further excavation of the lagering cellars used in the fermentation process to create Schmidt’s Lager Beer.

This account is excerpted from the Land of Amber Waters: The History of Brewing in Minnesota, by Doug Hoverson:

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The Schmidt “Castle” brewery in 1905.

Here’s a portion of a lengthier, more thorough account of the brewery’s history, from Substreet:

He came to the United States in 1865 at the age of 20 and worked in brewhouses as he moved westward. He worked in Rochester, Chicago, and Milwaukee, before coming to Minnesota, where he found a position at Schell’s brewery in New Ulm, before moving to Minneapolis’ Heinrich’s and then to Banholzer’s and Hamm’s of St. Paul.

At Theodore Hamm’s brewery, the biggest of its kind in the state, Schmidt became not just the chief brewer, but also a personal friend of the firm’s powerful owner and namesake.

Ultimately, Jacob Schmidt wanted his own brewery.

On the other end of Swede Hollow, in 1860, Edward Drewry and George Scotten founded what would become the North Star Brewery, then just called ‘Drewry & Scotten’. Though it featured a brewhouse large enough to compete with Stahlmann’s operation on the other side of St. Paul, and had adequate—though far from extensive—underground cellars to match, this brewery produced ale, not lager beer, and therefore did not compete with Stahlmann’s brand.

After changing hands several times, it was clear by the early 1880s that North Star required a talented master brewer. The owners of that humble brewery, William Constans (grocer and brewery supply dealer) and Reinhold Koch (brewer and Civil War veteran), hired Jacob Schmidt, and the former Hamm’s brewer rapidly expanded production below the bluff.

Together, Schmidt, Constans and Koch grew North Star Brewery to the point it competed directly with Hamm’s.

In a few years, the Dayton’s Bluff brewhouse became the second greatest producer of beer west of Chicago by some estimates, sending out 16,000 barrels annually as far as Illinois. In 1884, Constans and Koch decided to leave the business, thereby leaving Schmidt as sole owner. In 1899, Schmidt took down the ‘North Star Brewery’ sign and replaced it with ‘Jacob Schmidt Brewing Company’.

The next year, it all burned.

Today, all that remains of the brewery are its aging cellars, which are a part of the new Bruce Vento Nature Sanctuary in Lowertown off Commercial Street.

As he considered the cost of rebuilding, Schmidt received a proposal from St. Paul Brewing: they wanted to sell him their troubled brewery. The brewmaster accepted the offer and moved his operation into the former Cave Brewery, which had been only slightly modified since Stahlmann built it almost 50 years prior. Facilities were inadequate, but he would fix that.

Interestingly, Jacob Schmidt had all the bottles salvaged from the ruined brewery shipped to his new location. The glasses still bore the mark of the North Star brand, a large five-pointed star—a feature the brewer would ultimately opt to keep.

Stars cover the Schmidt brewery to this day, in signs and ironwork, hearkening to Jacob Schmidt’s time at, and the destruction of, North Star Brewery.

Observing the lowly state that Stahlmann’s brewery was in, Schmidt hired a rising Chicago architect, Bernard Barthel, to design a totally new complex to replace what was left of the Christopher Stahlmann Brewing Company, and St. Paul Brewing Company’s brash modifications to it.

It would be medieval on the outside, but totally modern and streamlined inside.

Soon, imposing red brick towers were rising on Fort Road, with obvious influences borrowed from feudal era castles, replacing the modest remains of Cave Brewery. Construction of Jacob Schmidt Brewing Co. was completed in 1904, followed in the next decade by its more significant outbuildings, notably ending in 1915 with the Bottling Department. Schmidt beer was some of the first to be bottled on-site in the state.

Schmidts--1000-Natural-Process-Beer-Labels-Jacob-Schmidt-Brewing-Co--Pre-Prohibition

The new brewery complex was designed to compete with the biggest brewers in the country, and it did.

When Jacob died in 1911, his brewery was an icon of the West Side and the employer of more than 200 people. More importantly, the beer continued to flow, unlike the bust that followed the Stahlmanns. Though the man himself was gone, the name Schmidt was becoming ever more prominent across the country.

cst 07217 aerial shot of Schmidt Brewery

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Minnesota

Historic Beer Birthday: Jacob Woolner

July 24, 2025 By Jay Brooks Leave a Comment

Today is the birthday of Jacob Woolner (July 24, 1834-March 23, 1909). He was born in Szennitz (or Szeged), Hungary (although one source says Budapest) but settled initially in Vienna, Austria, where he married. In 1873, he emigrated to the United States, and ended up in Peoria, Illinois. In 1886, he co-founded the Union Brewing Co. with his brother-in-law Sigmund O. Mitler. It closed in 1920 due to prohibition, re-opening briefly as the Peoria Brewing Co. in 1934 but closed for good in 1940.

This is his obituary from his unexpected death in 1909.

Filed Under: Birthdays, Just For Fun Tagged With: Hungary, Illinois

Beer Birthday: Tony Simmons

July 24, 2025 By Jay Brooks Leave a Comment

Today is the 61st birthday of Tony Simmons, who owned the Pagosa Brewing & Grill of Pagosa Springs, Colorado Springs, which was founded in 1996. He began homebrewing in his school locker, but later got more formal training attending the Siebel Institute. He also created the recipe for Poor Richard’s Ale in 2006 to celebrate the 300th birthday of Benjamin Franklin, and with the BA invited all members to brew it, too, and over 100 breweries took him up on it, brewing their own version of his recipe. I run into Tony from time to time at beer invents, and it’s always a fun time. More recently, in July of 2022, Tony and his wife Julie closed the brewery and retired. Join me in wishing Tony a very happy birthday.

Me and Tony in Philadelphia for CBC in 2016.
A publicity shot from Brewer Magazine.
On Capitol Hill.

Filed Under: Beers

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