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Jay R. Brooks on Beer

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Beer In Film #43: History Of Beer, Pt. 3 Of 6

February 12, 2014 By Jay Brooks

brookston-film
Today’s beer video, is part 3 of 6 of television program that appears to have aired on the History Channel. This History of Beer appears to be aimed at mainstream America and contains some good and some less than good information.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Education, Television, Video

Beer In Film #42: History Of Beer, Pt. 2 Of 6

February 11, 2014 By Jay Brooks

brookston-film
Today’s beer video, is part 2 of 6 of television program that appears to have aired on the History Channel. This History of Beer appears to be aimed at mainstream America and contains some good and some less than good information.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Education, Television, Video

Beer In Film #41: History Of Beer, Pt. 1 Of 6

February 10, 2014 By Jay Brooks

brookston-film
Today’s beer video, is part 1 of 6 of television program that appears to have aired on the History Channel. This History of Beer appears to be aimed at mainstream America and contains some good and some less than good information.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Education, Television, Video

Trouble Brewing: Changes In FDA Rules For Spent Grain

February 6, 2014 By Jay Brooks

barley
There was an interesting article recently on Craft Beer Business detailing how changes to the FDA regulations regarding spent grain might effect breweries. Under a proposed new “definition, craft breweries would be labeled animal feed manufacturers and be regulated as such by the FDA.” Given that most breweries have to find something to do with their spent grain, whether selling it or donating it, if the proposed rules take effect, it will undoubtedly alter the way breweries dispose of their grain. Check out the article, FDA rule regulates spent grain sold as animal feed, to see the rule changes.

P1070466
Spent grain at Russian River’s production brewery after brewing a batch of Pliny the Elder in May 2009.

Filed Under: Breweries, News Tagged With: barley, Business, Government, Malt

Beer In Film #36: The Brewery Show Visits Blue Point

February 5, 2014 By Jay Brooks

brookston-film
Today’s beer video is a tour of the Blue Point Brewing Co. in Patchogue, New York by The Brewery Show. Given the announcement today that ABI is buying the brewery, I thought readers might be interested in seeing the brewery and learning more about it. It’s from season 2 of The Brewery Show and runs about twelve minutes.

Filed Under: Breweries, Just For Fun, News Tagged With: Business, Film, New York, Video

Anheuser-Busch To Buy Blue Point Brewing

February 5, 2014 By Jay Brooks

blue-point a-b-cos
Anheuser-Busch announced today that they would be acquiring Long Island craft brewery Blue Point Brewing for an unspecified amount. The deal is expected to close in the next quarter, and like its other recent acquisitions, the brewery will remain at its original location in Patchogue, New York.

From the press release

Anheuser-Busch today announced it has agreed to purchase Blue Point Brewing Co., one of the nation’s top craft brewers with more than 40 beers and sales concentrated along the East Coast, in a move that will bring additional resources to Blue Point’s operations, allowing it to meet growing consumer demand for its award‑winning brands. Terms of the agreement were not disclosed.

Blue Point, known for its creativity, was founded by Mark Burford and Peter Cotter 15 years ago in Patchogue, N.Y., where the brewery will continue to operate. Anheuser-Busch also plans to invest in the brewery to grow its operational capabilities and enhance the consumer experience over the next few years.

“We are deeply grateful to our family of loyal employees and customers. Our success was made possible by the hard work of good people and good beer in Patchogue,” said Peter Cotter, who will continue to be instrumental in the success of the brands along with co-founder Mark Burford. “Together, our talented brewing team and Anheuser-Busch will have the resources to create new and exciting beers and share our portfolio with even more beer lovers,” said Mark Burford.

In 2013, Blue Point sold approximately 60,000 barrels, with 50 percent of the volume from its flagship brand, Toasted Lager. It also sells Hoptical Illusion, Blueberry Ale and seasonal brands among others.

“As we welcome Blue Point into the Anheuser-Busch family of brands, we look forward to working with Mark and Peter to accelerate the growth of the Blue Point portfolio and expand to new markets, while preserving the heritage and innovation of the brands,” said Luiz Edmond, CEO of Anheuser-Busch. “With Anheuser-Busch’s strong beer credentials, we share a commitment to offering high-quality beers that excite consumers. Blue Point brands have a strong following and even more potential.”

The St. Louis Post-Dispatch also some additional information on the deal and its background.

Print

And in case you’re unfamiliar with Blue Point, here’s an overview, also from the press release.

Blue Point Brewing Company is Long Island’s oldest and most award-winning brewery. Founded in 1998 by Mark Burford and Pete Cotter, Blue Point Brewery is headquartered in Patchogue, New York, and is currently the 34th largest craft brewery in the U.S. Blue Point Brewing Company is independently owned and operated and its beers are available in 15 states of distribution including New York, New Jersey, Massachusetts, Connecticut, Pennsylvania, Rhode Island, New Hampshire, Vermont, Maryland, Delaware, Virginia, North Carolina, Georgia, Florida, and Michigan. Blue Point’s portfolio of more than 40 craft beers includes Hoptical Illusion, ESB, RastafaRye Ale, Sour Cherry Imperial Stout, Toxic Sludge, White IPA, No Apologies Double IPA, and its flagship Toasted Lager, which won the World Beer Cup in 2006.

Filed Under: Breweries, News Tagged With: Anheuser-Busch InBev, Business, New York

Beer In Film #35: Beirut to Brooklyn

February 4, 2014 By Jay Brooks

brookston-film
Today’s beer video is short film of Brooklyn Brewery co-founder Steve Hindy explaining the reasons he left his job as a journalist to make beer. STeve also recently published his second beer book, The Craft Beer Revolution, this one on the history of craft beer from an insider’s perspective. The film was created by Transient Pictures for the brewery’s 25th anniversary.

Beirut to Brooklyn: The Origins of Brooklyn Brewery from Transient Pictures on Vimeo.

Filed Under: Breweries, Just For Fun, Related Pleasures Tagged With: Film, New York, Video

See The Elephant: Anchor IPA

February 4, 2014 By Jay Brooks

anchor-new
Anchor Brewing will soon be releasing their newest beer, and it should surprise no one seeing the trends in hoppy beers that the new release is Anchor IPA.
Anchor-IPA
While Anchor Liberty is brewed with just Cascade hops, the new Anchor IPA is brewed with six different hops, including Apollo, Bravo and Cascade for bittering, and the five used in dry-hopping are Apollo, Cascade, an experimental hop still know as 431, Nelson Sauvin and Citra. I’ve been invited to an event at the brewery tomorrow night and I suspect we’ll get a chance to try the new 6.5% a.b.v. beer then. For now, they’ve released a video explaining some aspects of the new beer and it’s historical tie-in. Apparently during the gold rush, the phrase “seeing the elephant” was a “hopeful but risky pursuit of happiness,” something every prospector would have been familiar with. So it’s certainly an interesting way to work elephants into the beer’s lore, but I’ll let Anchor take up the story here.

I have now received the press release:

“When we started thinking about Anchor IPA, we wanted to create a beer we would be proud to serve in our Taproom,” said Mark Carpenter, Brewmaster at Anchor Brewing. “Right now a lot of IPAs are so hop forward that your palate can only enjoy one because of the high bitterness. Our IPA will have a strong hop flavor so you know you’re drinking an IPA. But, the combination of malts we’re using are strong enough to hold up to the bitterness, allowing you to enjoy more than one. The unique selections of both traditional and modern hops we are using provide the backbone and flavor, plus an experimental hop adds to its pleasant fruity & floral aroma, the first thing you notice as you sip the beer.”

The California Gold Rush lured thousands west to “see the elephant,” a 19th-century metaphor for the hopeful but risky pursuit of happiness, adventure, and fortune. As early as 1849, India Pale Ale—prepared by British brewers for export to India by adding dry hops to barrels of hoppy ale—was also heading west, from England around the Horn to San Francisco. Thirsty ’49ers savored imported IPAs, but it wasn’t until 1975 that Anchor, America’s original craft brewery, pioneered the revival of dry-hopped handmade ales with the introduction of Anchor’s Liberty Ale®, the first modern American IPA brewed after Prohibition. Now, that tradition fast-forwards to an adventurous new brew: Anchor IPA™. Made with 2-row barley malt and fresh whole-cone hops, its bright amber color, distinctively complex aroma, spiky bitterness, malty depth, and clean finish unite to create a uniquely flavorful, memorable, and timeless IPA.

The elephant you see on Anchor IPA™ was hand-drawn by Anchor label artist, James Stitt. The expression to “see the elephant” originates from a tale that predates the California Gold Rush.

There once lived a farmer who had heard of elephants but had never seen one. He longed for the day when he might catch a glimpse of this rare, exotic creature. When the circus came to town, he loaded his wagon with fresh produce and headed to the market. On the way, just as he’d hoped, he came across the circus parade, nobly led by an enormous elephant. The farmer was ecstatic, but his horses were terrified. They reared and bucked, overturning his wagon and scattering its precious contents in the road. “I don’t give a hoot,” exclaimed the farmer. “I have seen the elephant!”

The elephant became the universal symbol of the Gold Rush, as evidenced by the journals, letters, and sketchbooks of the forty-niners. Whether or not they struck it rich in the diggings, those plucky pioneers would forever treasure their California adventure as the defining moment of their lives.

Anchor-IPA-6pk

Filed Under: Beers, Breweries, News Tagged With: Anchor Brewery, Announcements, California, new release, San Francisco

Beer In Film #34: Refreshingest Hamm’s

February 3, 2014 By Jay Brooks

brookston-film
Today’s beer video is an animated commercial for Hamm’s featuring the Hamm’s bear along with Bambi-like forest creatures. But most impressing; look how clear the color of the beer os it, you can see through it. It must have an SRM of zero.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Advertising, beer color, History, Video

Some Girls For Strong Beer Month

February 2, 2014 By Jay Brooks

21st magnolia-new
It’s February, and that means it’s time for the 12th annual Strong Beer Month, once again with six new extreme beers each at 21st Amendment and Magnolia throughout the month. Try them all, and you get to keep the commemorative logo glass. Just collect all 12 punches in your Strong Beer Month ticket before the beer’s all gone. You can read all about it at both Magnolia and 21st Amendment websites.

This year’s theme is the 1978 album “Some Girls” by the Rolling Stones. “The players on the album from left to right on the album (green row) are: Ben Spencer (Magnolia Head Brewer), Shaun O’Sullivan (21A owner), Zambo (21 Head Brewer), Dave McLean (Magnolia owner) and Nico Freccia (21A owner). There is also an Easter egg in the album, see if you can find Motor Kiesling, a good friend of both the 21A and Magnolia.”

strongbeermonth2014-image1

Here’s the beer for this year:

Side One: Magnolia:

  1. Rye Rye Rocco Rye Brown Ale: 8.1% abv
  2. Let It Rauch German-influenced Smoked Beer: 8.1% abv
  3. Promised Land Imperial IPA: 11.2% abv
  4. Smokestack Lightning Imperial Stout: 9.7% abv
  5. Quadlibet For Tenderfeet Belgian Abbey-style Quadrupel: 8% abv
  6. Old Thunderpussy Barleywine: 10.6% abv

Side Two: 21st Amendment:

  1. Framboise Forte d’Or Belgian-style Raspberry Golden Ale: 10.2% abv
  2. Dub Step Imperial I.P.A.: 10.2% abv
  3. Beast of Burden American-Belgo Imperial IPA: 9.9% abv
  4. Red Titan Giant Red Ale: 12.8%
  5. Bike Lane Hopper Imperial Black IPA: 9.6% abv
  6. Hendrick’s Imperial Stout: 9.3% abv

And here’s the back cover, too, with more details about each beer:

strongbeermonth2014-image3

This year for the first time, they also created a third poster, this one showing the Strong Beer Month gang pal’ing around with all of their celebrity friends. Must be nice to be a brewer.

strongbeermonth2014-image2

Filed Under: Beers, Breweries, Events, Just For Fun, News Tagged With: Announcements, California, Music, San Francisco

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