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A Brewer Trying To Explain What He Does To His Father

October 18, 2010 By Jay Brooks

art
Here’s an interesting art project from the Netherlands. It’s called How To Explain It To My Parents? It’s a series by artists and directors Lernert & Sander in which five “abstract artists explain to their mom and dad what their work is all about.” In Episode 1 Dutch artist Arno Coenen explains to his father about his latest project: brewing beer.

Coenen is not a commercial brewer, but it’s clear from the video that he’s been home brewing since he was in high school. He contracted two beers from the Brouwerij de Molen for his Eurotrash Brewery project.

2311097422_fc3fdb8805_b

Here’s a description of the exhibition from Coenen’s website:

The Eurotrash Brewery project presented in full effect by an Oktoberfest beertent installation at the museum for contemporary art “het Domein” in Sittard Holland last autumn,during the local beerfest! 2 special brews were made, a beer named “Red Oktoberfestbeer”, brewed with mostly Munchener malt and a big dose of Bambergerrachmalz, fermented with a spicy Belgian yeast at a modest drinkable alcohol percentage. The whole brew (500 liters) was available on draft. Especially for the ladies however a mega strong (16% alcohol!) barley wine fermented with champagne yeast, served in elegant champagne flute, called “Eurotrash Lady.” And the ladies loved it.

Both beers were masterly brewed by Menno Olivier from Hollands best brewery “de Molen” from Bodegraven.

In the beertent a altar-esque installation build up by a bar wit 2 beerpumps refridgerators filled with 75 centiliter bottles of “Eurotrash Lady” 7 HD LCD screens with Eurotrash Brewery commercial videos and animations, e.g. the great music video “stars in a circle” by my friends Alex Kloster and Johannes Malfatti from transformer di roboter.

So that’s the context as Coenen tries to explain to his Dad why what he does is art, in this case why brewing a beer is art. It’s an interesting conversation and you can feel there’s some tension between father and son. It’s in Dutch, of course, but it is subtitled.

How to explain it to my parents – Arno Coenen from Lernert & Sander on Vimeo.

Filed Under: Art & Beer, Just For Fun Tagged With: The Netherlands, Video

Sanity/Fear: A Rally for Beer 10.29.10

October 17, 2010 By Jay Brooks

sanity-fear
If you’re planning on going to either Jon Stewart’s Rally to Restore Sanity and/or Stephen Colbert’s March to Keep Fear Alive on October 30 — or if you just happen to live in the Washington D.C. area — you’re most likely going to need something to do the night before. If so, have I got an event for you.

Sanity-Fear Poster

The Brickskeller in D.C. will host Sanity/Fear: A Rally for Beer on Friday night October 29, 2010. This is coincidentally the eve of A Rally for Sanity with Jon Stewart (The Daily Show) and Keep Fear Alive with Stephen Colbert (Colbert Report) on Saturday afternoon on the mall at our nation’s capitol in Washington, DC.

Join Celebrator Beer News publisher Tom Dalldorf (who’s alter ego Glenn Becks is named for a mediocre German import) as we consider Sanity in brewing and Fear of extreme beers with brewers Bill Madden, Mad Fox Brewing Company, Falls Church, VA and Jason Oliver, Devil’s Backbone Brewing Company, Roseland, VA. Several of their best efforts will be served along with some cellar treasures selected by the Brick’s Dave Alexander.

Sanity-Fear-logo

Following this will be a performance by the Rolling Boil Blues Band defying Sanity by instilling Fear via beery tunes like Hop This Town, This Beer’s For You, Homebrew Hand Jive and (sadly) many more! The band features Dave Alexander on lead guitar and Tom Dalldorf on so-called vocals. Fortunately, the beer will be flowing!

Damn, that should be a lot of fun. Wish I could be there. Additional details and tickets are available at the Brickskeller website. Tickets are $40 and can be purchased online. Here’s the info from the website:

The SANITY vs FEAR Beer Tasting
Friday, Oct. 29th

TOM DALLDORF
Owner/Publisher of the Celebrator Beer News

Brings two brewmasters to our stage in a bearish recreation of the following days rally!

Dave’s old buddy, Rolling Boil Blues bandmate and fearless leader Tom Dalldorf, owner / publisher of Celebrator Beer Magazine returns to the Brick for a beerish re-creation of the next day’s Stewart-ish and Colbert-ish rally in a Sanity vs. Fear beer tasting! Tom always brings the bestest of the bestest beers to his events! Oh yeah don’t ya know after we gets’ em liquored up our lucky toe tapping guests will be closing their eyes screaming check please and covering their ears while me Tommy and a couple of real musicians get up on stage and start feeding back and blowing the endings to our favorite beer infused tunes!

HOP ROCKS!

These events will be held at
The Brickskeller
1523 22nd St NW

“Come for the Sanity. Stay for the Fear. Beer and Loathing at the Brickskeller, Washington, DC. Be there!”

Rally-to-Restore-Sanity

Filed Under: Beers, Events, Just For Fun, News Tagged With: Announcements, D.C., Pubs

Blue Bottle’s Stout Coffee Cake

October 16, 2010 By Jay Brooks

blue-bottle
Back in August, I wrote about a cake made with stout at Miette’s in San Francisco and Oakland. It had been chosen by Alton Brown of the Food Network as one of the Top Ten Sweets in the United States. And while it was very tasty, I lamented the fact that it was made with Guinness stout rather than a local beer. I’ve noticed that a lot of foodies who insist on local food ingredients and even wine are completely blind to the concept of local beer. It’s a head-scratcher, with the most famous example I know is that locavore pioneer Alice Waters until very recently served soulless imported beers at her famous restaurant Chez Panisse.

The restaurant’s website describes Waters as an “American pioneer of a culinary philosophy that maintains that cooking should be based on the finest and freshest seasonal ingredients that are produced sustainably and locally. She is a passionate advocate for a food economy that is ‘good, clean, and fair.’ Over the course of nearly forty years, Chez Panisse has helped create a community of scores of local farmers and ranchers whose dedication to sustainable agriculture assures the restaurant a steady supply of fresh and pure ingredients.” While I don’t quibble with her influence and importance in creating the idea of how important using local ingredients is, the fact is that it took 35 years to extend that idea to beer. I find that incredibly sad and to me it says quite a lot about how slow much of the food community has been to embrace craft beer while at the same time they’ve been so quick to champion artisanal cheese, bread, chocolates, preserves, charcuterie, pickles, coffee, tea, wine and much more. Happily, things are finally changing and a growing number of self-avowed foodies are accepting craft beer as an equal to other artisanal foodstuffs.

So I was thrilled to learn that another local company, Blue Bottle Coffee, was making a pastry — in this case a coffee cake — using a local stout, Magnolia Stout of Circumstance. Dave McLean’s Magnolia Gastropub makes some great beers (and has really good food, too) so I was very keen to try the coffee cake made with his beer.

Blue Bottle Coffee has six locations in the Bay Area (five in San Francisco and one in Oakland; and there’s a seventh location in Brooklyn, too) and last week I stopped by their Kiosk location on Linden Street in San Francisco.

blue-btl-kiosk
Waiting in line at the Linden Street Kiosk.

It turns out that the co-founder of Miette, Caitlin Williams Freeman — who made the other stout cake — sold her interest in Miette and started making pastries for her husband’s company, Blue Bottle Coffee. Her most famous pastries are the art-inspired creations she makes for the San Francisco Museum of Modern Art. But it was the beer confections that caught my interest.

stout-ccake-1
Blue Bottle Coffee’s coffee cake made with Magnolia’s stout.

The coffee cakes are sold in a small, round personal size. They’re quite tasty, with a melange of different flavors. There appear to be oats, chopped walnuts, caraway seeds and possibly dried currants in the cake. The stout brings out a nice balancing sweetness that’s treacly and molasses-like. That sweetness also balances the dry cake and makes it nice and moist so that when you bite into it you get both dry and wet sensations. I’m not actually much of a coffee drinker — I prefer tea — but I can see how this cake would be a perfect compliment to their coffee, which as I understand it are some of the best.

P1010387
The Blue Bottle Coffee Cake close-up on my kitchen counter.

Filed Under: Beers, Just For Fun Tagged With: California, Food, San Francisco

Tailgating For The Flames: Black Diamond’s TV Commercial

October 13, 2010 By Jay Brooks

black-diamond-new
If you haven’t watched much sports on television lately perhaps you missed the new cable television commercial by the Bay Area’s own Black Diamond Brewing of Concord. Happily, it’s now up on YouTube. Go Flames!

Filed Under: Beers, Breweries, Just For Fun Tagged With: Advertising, Bay Area, California, Humor, Video

Effects of Alcohol At Different BAC Levels

October 9, 2010 By Jay Brooks

bac-chart
Here’s another interesting infographic created by, of all people, a Term Life Insurance website, showing The Impact of Alcohol on your Body as your blood-alcohol content percentage increases.

bac-graphic

Filed Under: Beers, Just For Fun, Politics & Law Tagged With: Infographics, Science, Statistics

Firestone-Walker Brewery Video

October 8, 2010 By Jay Brooks

firestone-walker
Firestone-Walker Brewing just posted a cool video shot in the brewery, with great production values and music. I’m not sure if we’ll see it anytime soon on television, even cable, but it’s better than most of the beer ads currently running.

Filed Under: Breweries, Just For Fun Tagged With: California, Southern California, Video

The World’s Strongest & Strangest Beers

October 8, 2010 By Jay Brooks

squirrel
Here’s an interesting infographic created by, of all people, Term Life Insurance, showing The World’s Strongest & Strangest Beers.

strong-strange-beers

Here’s a close-up of the strongest beers.
strongest-beers

And another close-up of the strangest beers.
strangest-beers

Filed Under: Beers, Just For Fun Tagged With: Humor, Statistics

The Celebrator’s Conversation With Ken Grossman

October 7, 2010 By Jay Brooks

sierra-nevada
Tom Dalldorf did a great interview with Ken Grossman of Sierra Nevada Brewing for the most recent issue of the Celebrator Beer News. The new issue features part of the interview and also Grossman on the cover for Sierra Nevada’s 30th anniversary this year.

2010_ken_grossman

The entire interview is just under 30 minutes and was done last month in Chico. Enjoy.

A Conversation with Ken Grossman from Wing and Wing Productions on Vimeo.

Filed Under: Breweries, Just For Fun Tagged With: California, Interview, Northern California, Video

Beer In Ads #210: The Taste Buds

October 6, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is for Budweiser, from 1979. The “Taste Buds” ad campaign was one of the goofiest ones they ever did. It didn’t last very long, but it sticks out in my memory, for whatever that’s worth. This is a print ad for the campaign, but it was really the television ads where its complete goofiness came out. So below this I’ve included two of those.

Bud-1979-tastebuds

A 1979 Budweiser “Taste Buds” Ad:

And Another One with Pizza:

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Budweiser, History, Humor, Video

Sam Calagione Ready For His Close-Up As Date Set For TV Show Debut

October 5, 2010 By Jay Brooks

discovery
Mark your calendars. The date has now been set for the debut of Brew Masters, the Discovery channel television show that will star Sam Calagione. It will debut on Sunday, November 21 at 10:00 p.m. ET/PT.

Here’s part of the press release:

It’s cold, it’s comforting, it’s beer….but for Sam Calagione, founder of one of America’s leading craft brewers Dogfish Head Brewery, beer is a passion, a business and a personal quest for best, most imaginative brews. Premiering Sunday, November 21 at 10 PM E/P on Discovery Channel, BREW MASTERS follows Sam and his partners in suds as they travel the country and the world sourcing exotic ingredients and discovering ancient techniques to produce beers of astounding originality.

From chocolate to oysters to tomatoes, Sam is constantly pushing his team and himself to innovate and celebrate the amazing world of beer and beer making. The imagination of the Dogfish Head team is matched only by the fun they inject into every facet of their jobs. Beer tasting meetings in the conference room with co-workers, a bocce ball league in the parking lot, filming original rap videos in the brewery plant, its all in a days work for BREW MASTERS.

BREW MASTERS taps more than just kegs and barrels, it unlocks a fascinating history of beer making, showcasing the ingenuity and passion behind our love affair with those alluring suds and how it played a role in building civilizations, said Clark Bunting, President and General Manager of Discovery Channel.

Running a successful business also requires inspiration, so BREW MASTERS hits the road for the ultimate beer tasting road trip. Sam sets out to recreate ancient ales that have been discovered at sites around the world from Egypt to Peru. He travels to Rome to research old world Italian beers as inspiration for a new site in New York with Mario Batali. A visit to New Zealand introduces the idea of making the first tomato based beer. And back home, Sam is tasked to come up with a commemorative beer called Bitches Brew to celebrate the 40th anniversary release of Miles Davis famous recording.

Beer has always been my passion. It is so much more than what you see in the glass. I’m excited to share the diligence, daring and creativity that we pour into our work, said Calagione.

BREW MASTERS is produced for Discovery Channel by Zero Point Zero Productions. Chris Collins and Lydia Tenaglia are executive producers. Tim Pastore is executive producer for Discovery Channel.

And Channel Guide magazine also mentions the new show for the fall lineup.

Filed Under: Beers, Events, Just For Fun, News, Related Pleasures Tagged With: Announcements, Television

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