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Jay R. Brooks on Beer

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Coors Banquet Beer Puts Out Fire

January 11, 2014 By Jay Brooks

coors-orig
This is awesome news, somebody finally figured out a good use for Coors Banquet Beer. ABC News is reporting that a Texas firefighter used cans of Coors’ beer to put out a truck fire. Apparently, Houston fire captain Craig Moreau and his wife were returning home after a trip to Austin when they happened upon an 18-wheel big rig on the side of the road, on fire. The trucker and Moreau used a fire extinguisher, but it quickly ran out. They thought they got it all, but underneath the truck it was still burning, having started in the brakes but spread to a tire.

Moreau asked the trucker what his cargo was, and discovered the truck was full of cans of Coors Banquet Beer. They grabbed cans from the back, and the pair “began shaking and spraying cans of beer on the blaze, and the fire went out.”

houston-coors-fire

“I have no doubt if the beer hadn’t been there, the whole trailer would have burned up,” Moreau said. According to the Houston Chronicle’s coverage, “the tire continued to burn and eventually exploded. Fortunately, the beer worked and the blaze was eventually extinguished.” Go Banquet Beer!

CB_Heritage
A story in every can, indeed.

Filed Under: Beers, Just For Fun, News Tagged With: Coors, Humor

Next Session Challenges You To Drink Differently

January 11, 2014 By Jay Brooks

session-the
For our 84th Session, our host is Oliver Gray from Literature & Libation. During the day he works as a technical writer and studies the non-technical type by night at John Hopkins, and in his spare time blogs about both lit and getting lit. For his topic, he’s chosen Alternative Reviews, asking you to drink differently, or at least think about the beer differently, perhaps it’s more correct to say review the beer differently. Anyway, here’s how Oliver put it:

We, as beer bloggers, tend to get caught up in this beer appreciation thing, forever chasing an invisible dragon of taste, doing our best to catalog our experiences on the page or in a database. We get obsessed with the idea of quantifying our experience – either so we can remember specifics ad infinitum or use the data as a point of comparison for other beers – and often forget that beer is just as much art and entertainment as it is critic-worthy foodstuff.

So for my turn hosting The Session, I ask all of you to review a beer. Any beer. Of your choosing even! There’s a catch though, just one eentsy, tiny rule that you have to adhere to: you cannot review the beer.

I know it sounds like the yeast finally got to my brain, but hear me out: I mean that you can’t write about SRM color, or mouthfeel, or head retention. Absolutely no discussion of malt backbones or hop profiles allowed. Lacing and aroma descriptions are right out. Don’t even think about rating the beer out of ten possible points.

But, to balance that, you can literally do anything else you want. I mean it. Go beernuts. Uncap your muse and let the beer guide your creativity.

I want to see something that lets me know what you thought of the beer (good or bad!) without explicitly telling me. Write a short story that incorporates the name, an essay based on an experience you had drinking it, or a silly set of pastoral sonnets expressing your undying love for a certain beer. If you don’t feel like writing, that’s fine; plug into your inner Springsteen and play us a song, or throw your budding Van Gogh against the canvas and paint us a bubbly masterpiece. Go Spielberg, go Seinfeld, go (if you must) Lady Gaga. Show me the beer and how it made you feel, in whatever way strikes you most appropriate.

Was there something you always want to try or write, but were afraid of the reception it might receive? This is your chance. A no judgement zone. I encourage everyone who sees this to join in, even if you don’t normally participate in The Session, or aren’t even a beer blogger. This is an Equal Creation Opportunity. All I ask is that you not be vulgar or offensive, since this blog is officially rated PG-13.

My goal is to push you out of your default mode, to send you off to explore realms outside of the usual and obvious. I want you to create something inspired by beer without having to worry about the minutiae of the beer itself. Don’t obsess over the details of the recipe, just revel in the fact that you live in a place where you have the luxury of indulging in such beautiful decadence.

different-green

So crack open a beer, and take a sip. After you’re done tasting it in the usual way, start thinking about it differently. What else can you say about it? How else can you talk about it? In what other way can you describe it or write about it? Let everybody know what your take on that beer is on Friday, February 7. Post your response on Oliver’s announcement post or tweet him with your antidote to the boring beer review.

be_different_78

Filed Under: Beers, Just For Fun, Reviews, The Session Tagged With: Announcements, Tasting

Beer Film #11: The American Brew Extras, Pt. 4

January 11, 2014 By Jay Brooks

brookston-film
Today’s beer video is part four of a series of extras from the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Film, History, Video

Beer In Ads #1067: Old Heidelberg Inn

January 10, 2014 By Jay Brooks


Friday’s ad is for Val. Blatz Brewing and it’s from an old postcard apparently showing a reproduction of a painting that was apparently in a place in Milwaukee, Wisconsin, operated by the Blatz Brewery. Here’s what it said on the back of the card. “This card was mailed from Old Heidelberg Inn, which is maintained for the benefit of visitors to Milwaukee by the Val. Blatz Brewing Co. — brewers of the famous Old Heidelberg, Ester-aged.” I wonder what “Ester-aged” is?

blatz-card

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer Film #10: The American Brew Extras, Pt. 3

January 10, 2014 By Jay Brooks

brookston-film
Today’s beer video is part three of a series of extras from the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Film, History, Video

Beer In Ads #1066: The Norman Conquest

January 9, 2014 By Jay Brooks


Thursday’s ad is for Cottage Brewing’s Norman’s Conquest Extra Strong Ale. It’s not really an ad, but how many times will I have #1066 to play around with? Exactly. I had this beer at the first CAMRA festival I attended, at Peterborough, in the mid-1990s.

norman-conquest

The artwork resembles the tapestries so popular when William the Conquerer, a Norman, invaded England and conquered the Britons at the Battle of Hastings, one of the decisive battles in the Norman Conquest.

norman-conquest-btl

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, UK

Embroidered Beer

January 9, 2014 By Jay Brooks

needlecraft-beer
Here’s a fun little project by the Society of Beer Advocates (SOBA), a beer appreciation organization in New Zealand — their motto” “Beer for all the right reasons.” They provide resources for consumers, breweries, bars and restaurants, just about anybody along the distribution pipeline, and define their mission with the following:

  • To promote awareness of beer in all its flavour and diversity
  • To protect and improve consumer rights with regards to beer and associated service
  • To promote quality, choice and value for money
  • To campaign for greater appreciation of traditional crafted beer
  • To seek improvements in all licensed premises and throughout the brewing industry
  • To act as an independent resource for both the consumer, the pub trade, and the brewing industry

Toward that end in 2012 they created a SOBA poster campaign , where they created a quartet of posters aimed at “championing finely crafted, flavourful beers and encouraging responsible enjoyment of craft beer.” A local graphics firm, Base Two, designed the four posters to look embroidered on calico fabric and they all carried the message “Champions of finely crafted flavourful beers.” How cool is that?

Hops Sweet Hops
SOBA_Embroidery_Type_Posters_WEB4

Stop Drinking. Start Tasting.
SOBA_Embroidery_Type_Posters_WEB3

Take Time to Smell the Hops
SOBA_Embroidery_Type_Posters_WEB2

Slow down … Taste the Beer
SOBA_Embroidery_Type_Posters_WEB1

Filed Under: Art & Beer, Beers, Just For Fun, Politics & Law Tagged With: Advocacy, New Zealand, Promoting the Positive

Beer Film #9: The American Brew Extras, Pt. 2

January 9, 2014 By Jay Brooks

brookston-film
Today’s beer video is part two of a series of extras from the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Film, History, Video

Beer In Ads #1065: Pilsner Urquell Keeps You On Earth

January 8, 2014 By Jay Brooks


Wednesday’s ad is for Pilsner Urquell, from what looks to be the 1950s based on the style of illustration on this postcard. Showing a geeky-looking mathematician in front of a blackboard filled with a calculation. I wonder if it’s just gibberish or if it really does express something mathematically — gravity perhaps? But the idea is that if it weren’t for math we wouldn’t be here on planet beer to enjoy our Pilsner Urquell.

pilsner-urquell-card

Filed Under: Art & Beer, Beers Tagged With: Advertising, Czech Republic, History

Beer Film #8: The American Brew Extras, Pt. 1

January 8, 2014 By Jay Brooks

brookston-film
Today’s beer video is part one of a series of extras from the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Film, History, Video

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