Tuesday’s ad is for Schlitz, from 1953. Showing a couple fishing a river, the woman is on the bank fishing a can of Schlitz out of a picnic basket to tempt the man out of the water. Perhaps it’s time to create the scene in the inset, frying up the fish.
Monday’s ad is for Budweiser, from 1949. Part of Bud’s long-running “There’s nothing like it” series, but is odd for depicting a more traditionally English fox and hounds hunt, which I suspect was not part of ordinary life for most, if even many, Americans in late forties. More curious still, is in the text at the bottom it reads: “There’s more Budweiser now — and there will be still more as our expansion program continues.” That seems like an odd message to be telling consumers, but maybe this ad was intended for a narrower audience.
Today’s infographic shows a map of the U.S. that’s been color-coded to show beer consumption by state. It was created by Beer Universe in a post entitled Craft Beer in the US: Creativity Across the Map, and although the data is from 2010, I suspect it’s still reasonably accurate for today, as well.
Click here to see the map full size.
Friday’s ad is for Schlitz, from 1950. In the wonderful illustration, it appears that a woman has discovered that her husband has emptied the refrigerator of food and filled it with Schlitz beer. Surveying the scene with a new bag of groceries on the table, not to mention other food scattered about the kitchen, all she can do is exclaim. “That Man — He’s Done It Again!”
Today’s infographic is a map of the world showing the change in worldwide beer comsumption from 2008 to 2009, when Asia became the biggest consumer of beer. The chart comes from a 2010 story in the Economist, All Pints East.
Thursday’s ad is for the Eberhardt & Ober Brewing of Allegheny, Pennsylvania, from around 1890. While the brewery closed in the 1950s, some of the buildings are still in use by the craft brewery Penn Brewery. They even auctioned one of the original lithographs in 2008.
And here’s another version that’s a little brighter.
Wednesday’s ad is for Carling’s Red Cap Ale, from 1950. The ad is graduation-themed, with a disembodied Ethel Merman wearing a mortarboard hat with a tiny red cap on top. I love the way they characterize the beer as a “light-hearted ale.” For some reason that sounds better than light-bodied.
Today’s infographic is about beer from the Czech Republic. Created by Jan Turnovec for Denik, a national newspaper. If only I could read Czech.
Clic here to see the infographic full size.
Tuesday’s ad is for the C.L. Centlivre Brewing Co. of Fort Wayne, Indiana, from around 1880. It’s another one of those wonderful illustrations of the industrial magnificence that old breweries used to do back in the 19th century. It was done by the Henderson Lithographing Co. of Cincinnati, Ohio.
Today’s infographic is an interactive one called The Hopometer, which is subtitled “Visualising beer strength and bitterness.” It was created by Peter G in London, whose blog Paint by Numbers is used for “focusing on [his] experiments with data visualisation predominantly using Tableau Software.” That’s why you really need to look at it on his page.
Click here to see the interactive original version of the Hopometer.
