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Jay R. Brooks on Beer

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Giants vs. Rangers: San Francisco Brewery & Fort Worth Brewery Make Friendly Wager

October 25, 2010 By Jay Brooks

sf-giants texas-rangers
Craft brewers tend to not be as cutthroat competing with one another as a lot of other businesses. Most believe that the sale of one craft beer helps the sales of all other good beer, too. But that ethos doesn’t necessarily extend to sports. Case in point, the 2010 World Series between the San Francisco Giants and the Texas Rangers.

Shaun O’Sullivan, from the 21st Amendment Brewery in San Francisco — in fact just a stone’s throw from the ballpark where the World Series will be played — got a call today from his friend and colleague Fritz Rahr, who owns Rahr & Sons Brewing in Fort Worth, Texas, proposing a friendly wager on this year’s World Series.

So here’s the bet, as told by Shaun O’Sullivan on the 21st Amendment website in a post entitled It’s On Like Donkey Kong:

If the Texas Rangers win the World Series (highly unlikely in my opinion, but I digress), I will wear a Texas Ranger’s shirt, drinking a Rahr and Sons delicious beer outside of San Francisco’s AT&T Park. And when the San Francisco Giants beat the Texas Rangers (they will), Fritz will be wearing a Giants shirt and drinking a 21st Amendment delicious canned craft beer outside of Arlington Field.

I can’t wait to see those photos. Just one more reason to cheer on the Giants. Though I confess that Rahr makes some outstanding beers and it would be nice to taste a few of them during the series, I think for now I’ll stick to Bay Area beers to root for San Francisco beginning this Wednesday. What will you be drinking during the ball games?

world-series-2010

Filed Under: Breweries, Just For Fun, News, Related Pleasures Tagged With: Baseball, California, San Francisco, Sports, Texas

Beer In Art #99: Cap Anson and Buck Ewing “E.&J. Burke Ale” Beer Poster

October 24, 2010 By Jay Brooks

art-beer
Today’s art is a beautiful lithograph from 1889 featuring both beer and baseball, our recent topic during the MLB Playoffs and World Series. Although the lithograph is essentially an advertisement, its age, historic nature, value and artistic beauty make it artistic enough to be featured here, at least in my opinion. Known as the Cap Anson and Buck Ewing “Burke Ale” Beer Poster, it is the first known time that a baseball player was paid for his endorsement for advertising. The two baseball players were Cap Anson, of the Chicago White Stockings (the team that eventually became the Cubs, the modern White Sox took their name from the Cubs’ abandoned nickname in 1900), and Buck Ewing, of the New York Giants (now, of course, the San Francisco Giants, on their way to the World Series). The beer being advertised is essentially from Guinness, their Finest Pale Ale and Extra Foreign Stout, both of which were sold under the label “E. & J. Burke,” which was for Edward and John Burke who, had a liquor importing company and was licensed by Guinness to sell their products under that name, beginning in either 1849 or 1880 (accounts disagree) and continuing through the start of Prohibition.

anson-ewing-1889

Here’s the description from Robert Edwards Auctions, who auctioned one of only three known posters in 2008:

Both Anson and Ewing are pictured in their respective uniforms as they take a break from a game to enjoy a refreshing glass of beer. Anson is seen enjoying a glass of Finest Pale Ale, while Ewing opts for a glass of Extra Foreign Stout. The timeless appeal of this piece, aside from the colorful graphics and high-quality production values, lies in the artistry of the scene as a whole. In what was then a nostalgic homage to the game’s early history, Anson and Ewing are pictured relaxing outside a large retiring tent. Such tents, which were holdovers from the game of cricket, were a common site at ball games during the 1850s and early 1860s, but were no longer in vogue at the time. A large banner displayed above the tent reads “Champions,” which most likely refers to the many championships won by each player’s respective teams in the preceding years, to which they now toast. Pictured in the background is a game-in-progress scene (presumably between the White Stockings and Giants), with the field bordered by a filled-to-capacity grandstand. The foreground image further promotes the company’s products, as Anson is sitting on a keg of Finest Pale Ale and Ewing is resting his arm on a barrel of Extra Foreign Stout. Boxes of “Burke’s Old Irish Whiskey” and “Garm Kirk Scotch Whiskey” are also visible among the barrels. Perhaps the most amusing detail are the numerous empty bottles of each respective beverage that are strewn all along the ground at their feet, along with various pieces of baseball equipment (base, ball and box, and bat). Also in the foreground, lying next to a beer barrel, is letter of endorsement from the brewery that bears an “Arthur Guinness Son & Co.” seal. The name of the lithography company, “Wagner & Co. Lith – 75 Murray St. N.Y.,” is printed in the lower right corner of the poster.

The Robert Edwards Auctions also has a lot more information about the poster. According to Collectors Corner, the poster “sold for an astonishing $188,000, setting a record for a baseball-related advertising poster and a record for any American advertising poster featuring a product of any kind.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, Guinness, History, Sports

Shameless Bragging: Winning the Russian River Invitational Washoe Tournament

October 24, 2010 By Jay Brooks

washoe-washer
I love the game of Washoes, a game that Tomme Arthur from the Lost Abbey introduced into the brewing community almost ten years ago. I’ve been known to play for hours, given the chance. Almost every small brewery along the west coast has a set of boards, and you see them fairly frequently at events, too. So I was thrilled to be invited to play in the first annual Russian River Invitational Washoe Tournament last night. My partner was Dave Keene, owner of the Toronado. We’ve played together on numerous occasions, but never in a tournament like this. There were nine teams playing in a round robin double elimination tournament. Dave and I — “Team Toronado” — managed to go undefeated through the first three rounds, earning ourselves a bye going into the finals. Since we hadn’t lost a game, the other team had to beat us twice in order to prevail. But we never gave them the chance, and won the first game in short order to win the tournament. What great fun. There definitely need to be more organized washoe tournaments.

To learn more about the rules of Washoes, check out Washoe Rules, a web page put up by Vinnie Cilurzo with the agreed-upon brewing community’s rules. The game exists in many variations around the country, and most likely originated somewhere in the Midwest, but this is the set of rules by which we played.

P1010500
Dave Keene and me after our washoe victory.

Filed Under: Just For Fun, News, Related Pleasures Tagged With: Awards, California, Games, Northern California

Guinness Ad #40: Steamrolling

October 23, 2010 By Jay Brooks

guinness-toucan
Our 40th Guinness poster by John Gilroy shows a man lifting up a manhole cover — and also lifting the steamroller resting on the cover — in order to rescue his pint of Guinness. Naturally, the tagline is “Guinness for strength.”

Guinness-steamroller

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #222: Bob Uecker, Mr. Baseball

October 22, 2010 By Jay Brooks

ad-billboard
Friday’s ad is the fourth baseball-themed one, which I’ll be continuing through the World Series. The ad is from 1982 and features baseball personality Bob Uecker, who Johnny Carson dubbed “Mr. Baseball.” This was one his earliest ads for Miller Lite, when they started trying to convince men to drink a low-calorie beer. It features Uecker’s signature self-deprecating humor with the line “Great ballplayers drink Lite beer because it’s less filling. I know. I asked one.”

miller-lite-uecker-1982

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Miller Brewing, Sports

Beer In Ads #221: Rheingold, Kathy & Casey At The Bat

October 21, 2010 By Jay Brooks

ad-billboard
Thursday’s ad is the third baseball-themed one, which I’ll be continuing through the World Series. The ad is from 1962 and features baseball legend Casey Stengel, when he was managing the New York Mets. The woman in the ad is Miss Rheingold for 1962, Kathy Kersh.

Rheingold-1962-mets

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Sports

Bay Area Craft Beer Festival This Saturday

October 21, 2010 By Jay Brooks

bay-area-craft-beer-fest
This Saturday, October 23, another new festival will kick off in the Bay Area, in this case Martinez. The Bay Area Craft Beer Festival will be held in the historic Cannery District at the Martinez Waterfront Park, located at 333 Ferry St. in downtown Martinez from 1:00 to 5:00 p.m. Tickets are $35 for general admission or $50 for a VIP ticket, which gets you in an hour earlier, at Noon. Tickets can be purchased online or at several locations throughout the Bay Area. Check out the festival website for details.

Admission includes includes a commemorative glass, unlimited tastings and entertainment, which includes three bands. Over thirty breweries will be pouring their beer. Food will also be available for a separate purchase. The festival will take place indoors, so it’s rain or shine.

BACBF

Filed Under: Beers, Breweries, Events, News Tagged With: Announcements, Bay Area, Beer Festivals, California

Calories In Beer: Can We Please Stop, Part 2

October 21, 2010 By Jay Brooks

diet-beer
Here’s part two of some nonsense that began last week, with Calories In Beer: Can We Please Stop?, in which I analyzed a very weird list where the Daily Beast created what they called the unhealthiest beers, under the title the 50 Most Fattening Beers.

Using an impenetrable combination of calories, carbohydrates and alcohol that ultimately showed no patterns, it ended up just being a list that made no sense, and provided no real guidelines that could be considered useful. Here’s what I said last week.

So the reality is that there’s not that much difference between most beers in terms of calories, and carbs too for that matter. Since drinking in moderation is the goal, 2-4 beers per day, then you should never choose a beer the beer with the least flavor. And that’s pretty easy to do since most are within a fairly narrow range by the numbers. It’s never enough to sacrifice what the beer tastes like for some meaningless number, be it carbohydrates or calories. And perhaps most importantly, you should never take advice from someone telling you what not to drink, not even me. Decide for yourself what to drink — not what not to drink — and let flavor be your guide.

This week, the Daily Beast has released a new list, this time The 50 Healthiest Beers, Ranked by Carbs and Calories.

Unfortunately they start with this premise. “How can you drink beer but avoid the belly?” Except that the beer belly is a myth and recent studies have essentially completely discredited it.

They’re also behind the times when they say “drink more than two per day, and the [health] benefits disappear.” The latest dietary guidelines from the FDA now recommends that a man can remain healthy if he consumes four drinks a day, so long as he doesn’t exceed the weekly maximum recommendation of 14 drinks. And another study recently found drinking six beers a day could lead to a healthier heart.

Instead, they focused again on “alcoholic punch” as a determining factor, which is unfortunate. This is what they calculate as “the best beers for your buzz.” Here’s the nuts and bolts of how they compiled the list:

To ensure a wide range of beers were considered, we looked at the offerings of the largest 15 domestic breweries and the largest five international breweries based on import volume to the U.S. Our final list was whittled further so that no more than three variations of brews from a single brand of beer were included in the top 50. We used data from the manufacturers when available, using reliable third-party databases if necessary.

But perhaps the lowest point of the exercise comes when they claim their list proves “that beer lovers don’t necessarily have to sacrifice taste for health.” The list includes 24 low-calorie light beers (48%), 8 ice beers (16%), 5 adjunct lagers (10%) and 10 malt liquors (20%). That’s 46 (or 92%) [1 beer is both an ice beer and a light beer] in styles I wouldn’t drink with a ten-foot straw. So much for diversity. The remaining four beers include a European lager, a blonde ale, a stout and an IPA. But as with the last list, there doesn’t seem to be any discernible pattern. There’s two, maybe three, beers on the list that I’d willingly order. Now maybe that’s just my own pickiness, what do you think? How many of them are beers you’d drink, regardless of their supposed healthy nature?

Like the last list, I don’t find the criteria here very good for finding good beers to drink. All the number crunching avoids the more important intangibles like aroma, taste and flavor. That’s the best reason to choose one beer over another. That, and other intangible factors like context, food, weather, etc. In the end, if the beers on this list are really the healthy beers, I don’t don’t want to be healthy. Better to actually enjoy what I’m drinking.

The Beast’s 50 Healthiest Beers

KEY: Brewery Beer: calories per 12 oz. / carbohydrates / a.b.v.

  1. Pittsburgh Brewing I.C. Light: 95 / 2.8 / 4.15%
  2. Michelob Ultra: 95 / 2.6 / 4.1%
  3. Anheuser-Busch Natural Light: 95 / 3.2 / 4.2%
  4. Anheuser-Busch Budweiser Select: 99 / 3.1 / 4.3%
  5. MillerCoors Miller Lite: 96 / 3.2 / 4.2%
  6. Anheuser-Busch Select 55: 55 / 1.9 / 2.4%
  7. Anheuser-Busch Busch Light: 95 / 3.2 / 4.1%
  8. MillerCoors MGD 64: 64 / 2.4 / 2.8%
  9. Grupo Modelo Modelo Especial: 145 / 4 / 6%
  10. MillerCoors Milwaukee’s Best Light: 98 / 3.5 / 4.2%
  11. Michelob ULTRA Amber: 95 / 3.2 / 4%
  12. MillerCoors Miller Chill: 100 / 4 / 4.2%
  13. MillerCoors Keystone Ice: 142 / 5.9 / 5.9%
  14. Grupo Modelo Corona Light: 109 / 5 / 4.5%
  15. MillerCoors Coors Light: 102 / 5 / 4.2%
  16. Anheuser-Busch Bud Ice: 123 / 8.9 / 5.5%
  17. MillerCoors Milwaukee’s Best Ice: 144 / 7.3 / 5.9%
  18. Michelob ULTRA Lime Cactus: 95 / 5.5 / 4%
  19. MillerCoors Icehouse Light: 123 / 6.6 / 5%
  20. MillerCoors Southpaw Light: 123 / 6.6 / 5%
  21. MillerCoors Keystone Light: 104 / 5 / 4.1%
  22. Anheuser-Busch Bud Light: 110 / 6.6 / 4.5%
  23. MillerCoors Keystone Premium: 111 / 5.8 / 4.4%
  24. Guinness Foreign Extra Stout: 176 / 14 / 7.5%
  25. Leinenkugel Light: 155 / 15 / 4.8%
  26. Anheuser-Busch Natural Ice: 157 / 16 / 4.9%
  27. Yuengling Light: 98 / 6.6 / 3.8%
  28. MillerCoors Miller High Life Light: 110 / 7 / 4.2%
  29. Grolsch Light Lager: 97 / 5.7 / 3.6%
  30. MillerCoors Molson XXX: 201 / 10.9 / 7.3%
  31. MillerCoors Icehouse 5.0: 132 / 8.7 / 5%
  32. MillerCoors Steel Six: 160 / 11 / 6%
  33. MillerCoors Olde English 800 7.5%: 202 / 13.4 / 7.5%
  34. MillerCoors Icehouse 5.5: 149 / 9.8 / 5.5%
  35. MillerCoors Olde English 800 5.9%: 160 / 10.5 / 5.9%
  36. MillerCoors Olde English High Gravity 800: 220 / 14.6 / 8%
  37. MillerCoors Mickey’s Ice: 157 / 11.8 / 5.8%
  38. MillerCoors Steel Reserve High Gravity: 222 / 16 / 8.1%
  39. MillerCoors Steel Reserve Triple Export 8.10%: 222 / 16 / 8.1%
  40. MillerCoors Molson Golden: 133 / 10.9 / 5%
  41. MillerCoors Hamm’s Special Light: 110 / 7.3 / 3.9%
  42. Heineken Light: 99 / 6.8 / 3.5%
  43. MillerCoors Magnum Malt Liquor: 157 / 11.2 / 5.6%
  44. MillerCoors Mickey’s: 157 / 11.2 / 5.6%
  45. MillerCoors Tyskie: 153 / 10.6 / 5.4%
  46. MillerCoors Molson Canadian: 136 / 11.1 / 5%
  47. Yuengling Light Lager: 96 / 8.5 / 3.6%
  48. Redhook Long Hammer IPA: 188 / 12.66 / 6.5%
  49. Genesee Ice: 156 / 14.5 / 5.9%
  50. Beck’s St. Pauli Girl Lager : 148 / 8.7 / 4.9%

Filed Under: Beers, Editorial Tagged With: Health & Beer

Yuengling Talks To The Wall Street Journal

October 21, 2010 By Jay Brooks

yuengling-eagle
With the announcement that Yuengling Brewery is buying their fourth brewery to continue to expand their market, the Wall Street Journal today has a nice overview of the company’s plans for the future. Check out After 181 Years, Local Beer Stops Playing Hard to Get.

dick-yuengling
Dick Yuengling (Photo by Scott Lewis)

Filed Under: Breweries, News Tagged With: Interview, Mainstream Coverage, Pennsylvania

Beer In Ads #220: The Goodness of Malt (& Baseball)

October 20, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is the second baseball-themed one, which I’ll be continuing through the World Series. The ad is from 1958 and is by the now defunct trade organization for brewer’s malt, the Barley and Malt Institute. It features a number of men enjoying both beer and baseball. The text is great, too. “The goodness of Malt yours when you say , “Let’s make it beer.” It looks like beer at the ballpark in 1958 may have been $1. The man in the foreground is holding two beers, and the hand on the right appears to have just accepted two dollar bills. That, or it’s even cheaper and he just bought a round for the row.

barley-and-malt-1958-baseball

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Sports

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