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Jay R. Brooks on Beer

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Beer In Ads #135: Century’s Rheinlander

June 23, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is from 1935 and is for Rheinlander Beer from the Century Brewing Association of Seattle, Washington. 1935 was the last year under that name, the following year they changed it to Seattle Brewing & Malting Co. and later it was even Rheinlander Brewing off and on after 1965. I love the paean to industrial wonders and the giant bottle towering over the brewery. Just two years after Prohibition ended and the trucks are still streaming out of the brewery making deliveries. Life was good.

Century-Brewing-Assn-1935

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Epic Stops In San Francisco

June 23, 2010 By Jay Brooks

epic
My friend Luke Nicholas, the founder and brewer for New Zealand’s Epic Beer, was in town on Monday for a couple of days, before flying to Delaware to do a collaboration brew with Sam Calagione at Dogfish Head. I met up with him at 21st Amendment for a quick drink and to try two of his new beers.

The first, a stout, was also a collaboration between the Thornbridge Brewery in the UK. Rich and chocolately, it was a very nice stout. The second, Oaked Aged Armageddon IPA, is Luke’s regular IPA, but aged on lightly toasted oak. It uses all American hops: Cascade, Centennial, Columbus and Simcoe. At 66 IBUs it’s a big, hoppy, floral IPA. But for New Zealand — whose mainstream lagers are even lighter than our mainstream lagers — it’s so huge it’s … well, epic. But the toasted oak adds a nice dimension that’s subtle but a welcome addition.

P1000426
Luke and Zambo.

Also, new head 21A head brewer Zambo was just tapping their most recent creation, a Belgian-style IPA, similar to the Belgian Pale Ale they did last year, but hoppier, of course.

P1000425
Me and Luke outside 21A.

Filed Under: Beers, Breweries, Just For Fun Tagged With: California, New Zealand, San Francisco

Schlafly Looking For A Buyer

June 23, 2010 By Jay Brooks

schlafly
In order to expand their business, St. Louis’ largest American-owned brewery — Schlafly Brewery and Taproom — is for sale. Well, perhaps not in the traditional sense. They’re looking for enough capital to grow the business while remaining involved in running the company. Neither co-founders, Tom Schlafly or Dan Kopman, have children interested in taking over the brewery so they figure it makes sense to sell now while they also need money for expansion. They also want very much for the business to remain local and are trying to figure out a way for employees of the brewery to either be the buyer or at least buy in to partial ownership so that the business stays local.

While no price has been disclosed, estimates range from $5 to 18 million, according to the St. Louis Post-Dispatch. KDSK Channel 5 also has a version of the story.

We’ll most likely be seeing more of this kind of thing as the craft beer industry matures and some of the earlier players reach retirement age. We may indeed be entering the age of mergers and acquisitions for small breweries, as well as large.

P1000086
Schlafly co-founder Dan Kopman at this year’s SAVOR last month in Washington, DC.

Filed Under: Breweries, News Tagged With: Business, Midwest, Missouri

Beer In Ads #135: Bieres de Lutece

June 22, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is for Brasserie Nouvelle de Lutece in Paris, France, most likely from the 1950s or early 60s. According to Articles of Incorporation for AB InBev France, it may be at least partially owned by ABI, though I’ve seen references to the brewery possibly no longer being operated, too. Still, I love seeing such innocent ways of advertising beer, with cartoons and young women that would all but be forbidden in today’s America. She almost reminds me of a Little Red Riding Hood character, only her basket of goodies includes beer.

Bieres-de-Lutece

Filed Under: Art & Beer, Beers Tagged With: Advertising, Europe, France, History

Older Bud No Weiser

June 22, 2010 By Jay Brooks

dogfish-head-green flying-fish iron-hill stone victory-hand yards-philly
The last event I attended during Philly Beer Week was the Older Bud No Wiser panel discussion at the World Cafe Live. Here’s how the event was promoted:

1996 was an historic year for Craft Brewing. It was in this year that Sam Calagione from Dogfish Head, Bill Covaleski from Victory, Mark Edelson of Iron Hill, Tom Kehoe of Yards, and Gene Muller of Flying Fish all took that epic leap of faith and started their own take on a craft brewery. Fourteen years later they’re all still in business and doing better then ever. Can you imagine what it would be like if they hadn’t? What a world it would be . . .

Host Greg Koch of Stone [which was also founded in 1996] will be your master of ceremonies as we turn back the clock to see what these monsters of craft brewing were doing and where their lives would have ended up, if not for hops.

Victory’s Blog also has a write-up on the event and you can watch the trailer below to see what was planned for the event.

Below is a video trailer for Older Bud No Weiser.

And it was also promoted with this hilarious fake class of ’96 yearbook, showing all of the brewery founders’ high school photos.

class-of-96-seniors

I arrived from the Kite and Key event, where we met the rest of the brewers assembled there. We got beers at the back of the theater as people streamed in and founds seats.

Toasting the Class of '96: Greg Koch, Mark Edelson, Bill Covaleski, Tom Kehoe, Gene Muller & Sam Calagione
Toasting the Class of ’96: Greg Koch, Mark Edelson, Bill Covaleski, Tom Kehoe, Gene Muller & Sam Calagione.

Once the theater filled up and everyone was in their seat, the first beer was served and the five brewer/brewery founders took to the stage.

Greg Koch MC'd the Panel of 5 Philly Area Brewers

Greg Koch served as emcee for the evening (although I took over for a short time twice throughout the long night) and after a short introduction about what a bad year 1996 was for the craft brewing industry, he introduced each of the five and they told their own story about starting their individual breweries that same year.

The Panel: Tom Kehoe, Gene Muller, Mark Edelson, Bill Covaleski & Sam Covaleski
The Panel: Tom Kehoe, Gene Muller, Mark Edelson, Bill Covaleski & Sam Covaleski

The evening went by quickly with all participants taking questions from the crowd, as the beer flowed freely. For each question asked, each brewer brought along several bottles of their own beer to give to participants who asked question, which — not surprisingly — led to even more questions. Bill at Victory tells me that they filmed the entire show and that they’re editing it down to a more manageable size. It should be an interesting record. One hilarious part of the evening that deserves a wide audience is the video below, which is a spoof of what might have become of the five brewery founders if they had not been successful with their respective brewers entitled “Craft Beer Class of ’96: Where are they now?”

Below is a slideshow of the World Cafe Live event. This Flickr gallery is best viewed in full screen. To view it that way, after clicking on the arrow in the center to start the slideshow, click on the button on the bottom right with the four arrows pointing outward on it, to see the photos in glorious full screen. Once in full screen slideshow mode, click on “Show Info” to identify each photo.

Filed Under: Breweries, Events, Just For Fun Tagged With: Beer Weeks, Pennsylvania, Philadelphia, Photo Gallery, Video

Beer In Ads #134: Gusset’s Summer Beer

June 21, 2010 By Jay Brooks

ad-billboard
Monday’s ad is for an unknown beer, created by Paul Gusset in 1956. Since today is the summer solstice, the poster reminded me of summer itself. Happy summer.

gusset-summer-beer

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Odonata’s Youngest Employee

June 20, 2010 By Jay Brooks

odonata
Talk about a father’s day gift. I just got an e-mail from my friend Peter Hoey, who’s the co-founder and brewmaster of Odonata Brewing in Sacramento. His wife Britany gave birth last night to their second child, and first son, Liam. But I can’t help but beam with pride after reading his middle name. Now that’s a beautiful name — good choice. Peter tells me they’re “now home resting and getting to know him.” Please join me in congratulating Peter and Britany Hoey as they welcome the newest addition to the Odonata Brewing family.

Particulars:

Original Gravity: 9 pounds, 0 ounces
IBUs: 21 in.
Style: Boy
Release Date: June 19, 2010
Label: Liam Porter Hoey

Liam Hoey
Peter, Britany and Liam Hoey.

Filed Under: Just For Fun, News, Related Pleasures Tagged With: California, Northern California, Sacramento

Beer In Art #81: Gordon Carlisle’s Jimmy La Panza Lounge

June 20, 2010 By Jay Brooks

art-beer
Today’s work of art was painted as a mural at the Portsmouth Brewery in New Hampshire by local artist Gordon Carlisle. He painted The Jimmy La Panza Lounge in 2005 and it’s enamel on canvas.

Gordon_Carlisle-downstairs

The mural hangs above the stairs leading down to, yup you guessed it, The Jimmy La Panza Lounge, which is in the basement of the brewpub.

Gordon_Carlisle-downstairs-mural

To learn more about Gordon Carlisle, there’s a biography on his website, where you can also see more of his artwork.

Filed Under: Art & Beer, Beers Tagged With: New Hampshire

Guinness Ad #23: Toucans In Their Nest

June 19, 2010 By Jay Brooks

guinness-toucan
Our 23rd Guinness poster by John Gilroy features the toucans in their nest, but instead of eggs there are two pints of Guinness and the “Guinness is good for you” slogan followed by a bad pun: Open some today and see What one or Toucan do.” Plus it looks like a father and son pair, and Father’s Day is tomorrow.

guinness-toucans-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Betsey’s Belgians

June 19, 2010 By Jay Brooks

belgium
In my newspaper column two weeks ago, entitled Betsey’s Belgians, I highlighted Waterloo Beverages and the new beers they’re bringing in from Belgium. The beers are being brought in by a friend of mine, Betsey Hensley, who used to work at the Toronado. Since these beers are so good and I think deserve a chance to catch on with customers, I wanted to highlight each one of them a bit more and let you know where they can be found, at least so far.

st-amand

Abbaye de St Amand

Brewery: Brunehaut Brewery
Beer: Belgian Strong Pale Ale
A.B.V. 7%
Package: 330 ml bottle-conditioned
Organic: no
Notes: the Abbaye de Sint Amand, a bottle-conditioned strong blonde ale spiced with Juniper berries. The Juniper is subtle and gives just a hint of the berry’s distinctive flavors and has a great dry finish.

arend-tripel-sm

Arend Tripel

Brewery: Brouwerij De Ryck
Beer: Belgian Tripel
A.B.V. 8%
Package: 330 ml bottle-conditioned
Organic: no
Notes: The Arend Tripel from the Brouwerij de Ryck, is a favorite of local brewer Brian Hunt, who owns Moonlight Brewing in Santa Rosa. Hunt tells me, in fact, that he asked Hensley to bring in the beer, as he waxes poetically about the brewery. De Ryck “is a third-generation family brewery, and makes some of the finest beers in the world, with a brilliancy and passion you don’t often see.” After a visit to the brewery, he’d become friends with Anne De Ryck, one of Belgium’s few women brewers. “I don’t think a man can make that beer. Her beers have a grace that I haven’t found in others. We can’t make it, but we can appreciate it.” And it is a beautiful beer, soft and subtle, with some delicate flavors. It may simply be the best tripel you’ve never heard of.

Bersalis

Bersalis

Brewery: Oud Beersel; brewed at Brouwerij Huyghe
Beer: Belgian Tripel
A.B.V. 9.5%
Package: 330 ml bottle
Organic: no
Notes: The brewery’s only non-lambic beer, Bersalis, a tripel they created to help finance the operations of the museum brewery where they make their lambics. It uses wheat, as well as malt, to soften it and includes some spices to give it great citrus and spicy notes. It has a nice dry finish, and you’d never guess it’s 9.5% a.b.v.

gageleer

Gageleer

Brewery: De Proef [website currently offline]
Beer: Belgian Pale Ale
A.B.V. 7.5%
Package: 330 ml bottle-conditioned
Organic: yes
Notes: Gagaleer is a blonde brewed with sweet gale (a.k.a. bog myrtle) a traditional spice used in gruits that pre-date the use of hops in beer, though it’s used primarily here as a spice. The beer also uses local barley and Belgian hops. The beer is honey sweet and the finish is candy sweet, balanced by the bitterness of the sweet gale and hops.

Ichtegems-grand-cru

Ichtegems Grand Cru

Brewery: Brouwerij Strubbe
Beer: Flanders Red Ale
A.B.V. 6.5%
Package: 330 ml bottle
Organic: no
Notes: The Ichtegems Grand Cru, from the De Strubbe Brewery, is a Flemish red ale aged in oak barrels. It has a malty nose and flavors, with just a touch of sourness, a creamy mouthfeel and a sweet finish.

jessenhofke

Jessenhofke

Brewery: De Proef [website currently offline]
Beer: Belgian Strong Pale Ale
A.B.V. 8%
Package: 750 ml bottle-conditioned, cork & cage
Organic: yes
Notes: This beer is brewed with unrefined cane sugar giving it a ruddy complexion along with organic hops — Challenger, Goldings & Fuggles — from Poperinge, organic malt and there’s also organic garlic used in the brewing process. The garlic provides mostly body and mouthfeel, though it is evident in the aroma.

leireken-bio

Leireken Wild Berries

Brewery: Brouwerij Strubbe
Beer: Fruit Lambic
A.B.V. 8%
Package: 750 ml bottle-conditioned, cork & cage
Organic: yes
Notes: Leireken Wild Berries is a bottle-conditioned fruit beer made with the juice of pomegranates, cherries and strawberries, along with the pulp from blueberries, raspberries and the red elderberry, all organic and unfiltered. Surprisingly, the beer is more tart than sweet, and is refreshingly light and zesty. According to their website it’s “is based on Leireken White Spelt, an organic beer brewed from spelt. Spelt is a hardy ancient type of wheat that grows well in nutritionally poor soil. Its slow maturation process allows the plant to absorb a maximum of minerals from the soil. The 12th century medieval abbess Hildegard von Bingen, later Saint Hildegard, endorsed spelt, calling it “the healing grain.” (She’s actually quoted as saying, “It is rich and nourishing and milder than other grains. It produces a strong body and healthy blood to those who eat it and it makes the spirit of man light and cheerful”).”

beersel-old-geuze

Oude Geuze Vieille

Brewery: Oud Beersel
Beer: Gueuze
A.B.V. 6%
Package: 750 ml bottle
Organic: no
Notes: The Oud Beersel brewery is a working museum just like Cantillon in Brussels. According to their website, “Oud Beersel Oude Geuze is one of nature’s miracles. Oude Geuze is a blend of lambic from different years. One year old lambic is still readily fermentable. Two year old and three year old lambic main contribution is to the taste. Blending the lambic produces a sparkling beer that is made in accordance with time-honored traditions. Oud Beersel Oude Geuze notable hop and fruit character is much appreciated.”

beersel-old-kriek

Oude Kriek Vieille

Brewery: Oud Beersel
Beer: Fruit Lambic
A.B.V. 6.5%
Package: 750 ml bottle
Organic: no
Notes: Oud Beersel’s website describes Oude Kriek as “an artisanal product, made from real cherries and Oud Beersel Lambic from old barrels. Once the cherries have been added to the Lambic, they are slowly absorbed into the Lambic, which develops a fruity character and a red colour.
Oud Beersel Oude Kriek is unique of its type in that it contains around 400 grams of cherries per litre of Oude Kriek. Oud Beersel Oude Kriek has no added sugar and contains no artificial flavourings or preservatives.” It’s only bottled once a year, and what’s available now was bottled last fall.

The beers are just rolling out to retailers and restaurants around the Bay Area. So far, you can find some or all of them at the following locations:

  • Beer Revolution
  • Bi Rite Market
  • Church Key
  • City Beer Store
  • Eastside West (Restaurant on Fillmore)
  • Healthy Spirits
  • Heaven’s Dog Restaurant
  • Jardiniare Restaurant
  • The Jug Shop
  • Lunardi’s Supermarkets
  • Monk’s Kettle
  • New Star-El
  • Noeteca Restaurant
  • Pi Bar
  • Shotwell
  • The Slanted Door Restaurant (Ferry Building)
  • Swirl
  • Toronado
  • The Village Market (Ferry Building)
  • Whole Foods (Haight Fillmore)

Filed Under: Beers, Breweries, Reviews Tagged With: Bay Area, Belgium, San Francisco

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