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Jay R. Brooks on Beer

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Dogfish Head Bitches Brew Honors Miles Davis

June 5, 2010 By Jay Brooks

dogfish-head-green
Dogfish Head Craft Brewery today announced the release of Bitches Brew to commemorate the original release of the milestone jazz album, Bitches Brew, by jazz legend Miles Davis.

The new beer by Dogfish Head is described as “a bold, dark beer that’s a fusion of three threads imperial stout and one thread honey beer with gesho root, a gustatory analog to Miles’ masterpiece.” It also features the “the album’s iconic artwork, created by the late Mati Klarwein, on its label, Dogfish Head’s Bitches Brew will be unveiled at Savor, An American Craft Beer & Food Experience tonight at the National Building Museum, Washington DC. The beer will be bottled in 750ml bottles and released through Dogfish’s distribution network in late August.

DFH_miles_davis

From the press release:

The newly created ale is designed, according to Dogfish founder and president Sam Calagione, “as the ultimate partner for chili or spicy curry chicken” and best enjoyed “sipped cool, not cold, from a snifter or red wine glass while listening to the Bitches Brew album.”

Calagione was drawn to the alchemical spirits in Bitches Brew right out of college, acquiring a copy of the album “within months of the first time I brewed a batch of homebrew in my apartment in New York City.  I listened to it when I was writing my Dogfish business plan.  I wanted Dogfish Head to be a maniacally inventive and creative brewery, analog beer for the digital age.  You could say that my dream was to have Dogfish Head, in some small way, stand for the same thing in the beer world that Bitches Brew stands for in the jazz world.  You can imagine how excited we are to be doing this project 17 years after I wrote that business plan.”

“There’s a spirit of innovation, of creativity and individuality, that’s at the core of Miles’ music,” said Adam Block, Senior Vice President and General Manager, Legacy Recordings.  “Sam and Dogfish Head approach their art from the same place and consequently the marriage is an easy and cool one.”

Later this year, on August 31, an anniversary edition of the recording — two, actually: a Legacy Edition and a deluxe Collector’s Edition — will be released on CD.

Filed Under: Beers Tagged With: Announcements, Delaware, Eastern States, Music, Press Release

Session #40: Session Beers

June 4, 2010 By Jay Brooks

session
Our 40th Session is, ironically, about Sessions themselves. Not drinking sessions per se, but Session beers, perhaps the best choice for drinking during a drinking session. Our host, Erik Lars Myers from Top Fermented has chosen a topic near and dear to Lew Bryson’s heart — as well as many other beer lovers — session beers, which he describes as follows.

There are a thousand ways to approach this.

What is your definition of a session beer? Is it, as Dr. Lewis suggested at the Craft Brewers Conference this year, “a pint of British wallop” or is your idea of a session beer a crisp Eastern European lager, a light smoky porter, a dry witbier, or even a dry Flemish sour?

Is it merely enough for a beer to be low alcohol to be considered a session beer, or is there some other ineffable quality that a beer must hold in order to merit the term? And if so, what is that quality? Is it “drinkability”? Or something else?

What about the place of session beer in the craft beer industry? Does session beer risk being washed away in the deluge of extreme beers, special releases, and country-wide collaborations? Or is it the future of the industry, the inevitable palate-saving backlash against a shelf full of Imperial Imperials?

What are some of your favorite session beers? When and where do you drink them? If you’d like, drink one and review it.

session_logo_all_text_200

I tend to think of Session beers loosely as any beer under 5% a.b.v. and which can withstand an evening of leisurely paced drinking without reducing one to belligerence, sloppiness or incoherence. In other words, it’s a beer that allows you to stay lucid and keep up your end of the conversation throughout a drinking session, however long (within reason, of course) as the evening waxes and wanes or the discussion meanders. That’s it for my definition.

Lew Bryson at his wonderful Session Beer Project adds that it must also be flavorful, balanced and priced reasonably. And while I agree that to be a “good” session beer those qualities are desirable, I must respectfully disagree with my learned colleague that it ought to be a requirement. Just as there are bad Imperial Stouts and good Imperial Stouts, I believe there can be bad session beers, too, but either can still be considered a session beer. An expensive low-alcohol beer that’s unbalanced and not too flavorful, to my mind, is still a session beer. It’s just not one I’d drink.

But perhaps that’s just me. What I’m actually more interested in thinking about is the sessions themselves. There just aren’t enough of them. I’m in the middle of reading Kingsley Amis’ book Everyday Drinking. Actually it’s a collection of three short books by Amis that he wrote throughout his career: On Drink (1973), Every Day Drinking (1983), and How’s Your Glass? (1984). In the first, written in the early 1970s, Amis complains mightily about the demise of pub atmosphere brought upon by loud music, among other things. I can’t say why the switch began then in the UK, but for our purposes I’ll take his word for it. What struck about this is that the main reason he disliked this so intensely was not because of the music itself, but its volume. It killed conversation. It killed drinking sessions because people had to shout to be heard and often just gave up trying. He speculates that this may be because when people couldn’t talk, they drank more, which if your livelihood depends on people drinking more then that indeed might provide sufficient incentive for publicans to crank up the music.

Throughout this and the second book, it’s clear to me that Amis valued entertaining and the sharing of ideas, conversation, friendship, etc. that went along with an evening of drinking and eating above all else. His entire philosophy seemed aimed at creating the perfect party atmosphere in which all those things might flourish. In essence, he wanted to dissect and identify the elements to do just that.

And while I have had my share of uplifting drinking sessions in a pub or bar, the noise factor can make them less enjoyable or impossible altogether. Sometimes that’s okay, other times it feels like a missed opportunity. I love music wholeheartedly. I’m a former musician. One of my favorite quotes, by Friedrich Nietzsche, is “without music, life would be a mistake.” But there are times when a little quiet can go a long way, too. Whether turning it down or eliminating it completely, sometimes it’s just more enjoyable to hear your own voice and those of your friends without straining to hear them over the din.

Not all the time, of course. Sometimes listening to a great band is also the stuff of a wonderful evening. But whether there are quiet conversation rooms — the aural equivalent of smoking or non-smoking; “would you like the high-decibel section or would you prefer to be seated in the low-decibel area?” — or even certain designated quiet evenings at a bar, it might go a long way to bring back the fading art of conversation. I’d certainly be more inclined to go to a more quiet bar if my aim was to meet friends and enjoy one another’s company, not just drink in the same vicinity, as sometimes happens when a room is too loud.

Maybe it’s because I’m getting older, or maybe it’s because I just prefer talking too much, but I’d certainly like to see more opportunities to drink and talk, which to me is what a session is all about. If we don’t have the session to go with the session beers, than for me the session beer loses some of its purpose, its raison d’être.

I’ve been thinking about this a lot lately, and my modest plan to change this situation, at least for myself, started two months ago when I finally launched my own regular drinking sessions. I founded what I’m calling the Philopotes Society, and we’re having “meetings” the last Tuesday of every month. A “meeting” consists of an evening of friends getting together at my house, drinking some beer (usually about 30 bottles), eating some food (usually bread, cheese, chocolate and charcuterie) and talking about life, the universe and everything, but especially the beer. We’ve met twice so far and I think it’s been a resounding success. It also helps me clean out my refrigerators and try new samples that are sent to me during the prior month.

Tasting in a group has always been preferable to me than sampling alone for work. I have about 40-odd people — I’m fortunate to have friends who are brewers, chefs, writers, suppliers, retailers, homebrewers and curmudgeons like myself — and if 8-10 show up each month, we have the makings of a pretty cool evening. So far that’s the way it’s working.

The word philopotes is a great word I learned reading Iain Gaitley’s fabulous book, Drink: A Cultural History of Alcohol. Essentially it means “lover of drinking sessions.” And I chose the holy grail as our symbol (actually it’s the grail from Indiana Jones and the Last Crusade, but never mind) because, like the grail, it’s not about actually finding the cup. What’s most important is the search for it. It’s the journey that really matters. The quest for the perfect beer. To me, that’s high adventure. That’s a session. For that, we need more session beers.

philo-banner

Who knows, perhaps one day they’ll be Philopotes Society chapters all over the world. For now, I’m content to have a drinking session I can count on where I know I can enjoy my own session beers. And Lew, you’re welcome anytime.

Filed Under: Beers, Editorial, Related Pleasures, The Session Tagged With: Philopotes Society, Session Beers

Beer In Ads #123: Rheingold, A Hit Every Time

June 3, 2010 By Jay Brooks

ad-billboard
Thursday’s ad is for Rheingold, from the 1960s. It’s a baseball themed ad and features the slogan “A Hit Every Time.” I know it’s a New York beer, but the uniform colors and the large red “R” makes me think of my old hometown team, the Reading Phillies.

Rheingold-baseball-60s

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New York

Beer In Ads #122: Barenbier

June 2, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is for a German brewery, Berliner Schlossbrauerei, and their brand Bärenbier, or Bear Beer. The slogan, “bringt gute Laúne!,” translates as “brings a good mood.” Ah, I miss the days when you could use a teddy bear in an …. what, there never was such a time in America, was there?

barenbier

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

UK Wants Pubs To Be Responsible For Patrons

June 2, 2010 By Jay Brooks

pub-sign
According to an article in the UK’s Publican, the National Institute for Health and Clinical Excellence (or, ironically, NICE), which describes itself as “an independent organisation responsible for providing national guidance on promoting good health and preventing and treating ill health,” has made several recommendations for tackling their nation’s alcohol abuse problems.

I’ll skip most of these. Not only have they been floated before, but I and many others have discredited them before. They recommend the old saws; minimum pricing, limiting the number of places in a given area where alcohol may be purchased and a total advertising ban. Most of them are nonsense, but here’s the one that sticks out this time around.

“Protection of the public’s health” should be added to the current licensing objectives.

What that means essentially, is that NICE wants pubs to be legally responsible for individual customers’ behavior as a condition of being licensed by the government to sell alcohol. There are already laws, at least on this side of the pond, where bartenders can’t serve a person who is obviously intoxicated or at least over-intoxicated. I don’t know if the UK has a similar law.

I’ve never liked these kinds of laws, because they’re overly paternalistic. They remove personal responsibility and place it on businesses, and their employees, to determine for someone when they’ve had enough. Now obviously, there are some people for whom their behavior makes this very easy and those people should not be served more alcohol. No bar I know wants to keep serving a belligerent or sloppy drunk. It’s not really good for business for a variety of reasons. These laws also give people an excuse to act irresponsibly, knowing they can always blame someone else, using the law to their advantage and avoiding any responsibility on their own part.

But what about the judgment calls? Only an individual can really determine when he or she has had enough. Yes, I understand that there are people who lose their ability to judge when they drink too much. Those people are usually pretty obvious about it. But this is about the minority abusers. The majority can self determine when to stop. But we keep trying to enact laws that affect everyone, even the people who are mature enough to take care of themselves in most situations. We always end of punishing everyone because of the actions of a few. That’s why paternalism is such a bad idea. The government has no business trying to protect people from themselves. There are plenty of other laws for alcohol abusers to break that don’t effect the responsible drinkers.

Then, of course, there’s the freedom to just get drunk if you want to. I wouldn’t advocate this as a lifestyle, but every now and again it feels good to get rip-roaring drunk. As long as you didn’t drive, made plans on how to get home and aren’t bothering other people, why shouldn’t you be allowed to get and maintain yourself in a drunken state? What business is it of the government to try to make sure that never happens, at least not in public. And yet there are laws against public drunkenness? Why?

And the notion that this is about the “public health” is laughable when it’s aimed only at alcohol. At least beer has many proven health benefits. Soda has no health benefits or nutritional value whatsoever, yet no one’s advocating we cut people off when they’ve had too much soda pop. We still sometimes have soda machines in our schools. The obesity and poor health caused by a diet of soda places a burden on any nation’s health care system, yet where’s the hue and cry over that? Red meat has a lot of protein, but over-indulging in eating it can cause many health problems that similarly tax healthcare. Why are restaurant owners allowed to serve someone as big as steak as they want? Why isn’t there a push for legislation limiting the amount of bacon that can be served at a Sunday brunch? Sounds ridiculous, right? But it’s exactly what NICE is proposing. We only find it funny when it’s not about alcohol. With alcohol, we accept that it has to be regulated in such a fashion.

But that’s just years of anti-alcohol propaganda to the point where most people accept that alcohol is inherently evil. It’s not. It can’t be. Alcohol just is. It takes each individual person to determine their own relationship with it. And most get along with it just fine. The great majority of adults can and do drink responsibly their entire lives. No intervention necessary. And that percentage would be even higher if we were allowed to educate our kids about it, if it didn’t carry such a ridiculous stigma created by people opposed to it and if it wasn’t constantly under attack by such people.

I would never argue that there aren’t people who shouldn’t drink or who are unable to handle themselves around alcohol. There will always be such people, just as there are junkies, over-eaters and addictive personalities of every stripe. We cannot eradicate such people or problems by punishing everyone else who doesn’t abuse alcohol, or whatever else we’re trying to stop from being abused. But time and time again, that’s what well-meaning (I continue to hope) government agencies and organizations continue to propose. It’s a shame for the rest of us that they never, ever, work.

Filed Under: Beers, Editorial, Politics & Law Tagged With: Prohibitionists, Pubs, UK

World’s Strongest Beer Title Changes Hands Again

June 2, 2010 By Jay Brooks

weightlifter
After Samuel Adams’ Utopias and the 31% Schorschbräu, the folks at BrewDog beat them both last fall when they came out with Tactical Nuclear Penguin, at 32%. Then Schorschbräu answered back with a 40% version. In February, BrewDog launched Sink the Bismark, again over-taking their German rivals with the 41% hop bomb.

worlds-strongest

Schorschbräu has now created a 43% Version, and is again — at least for now — the world’s strongest beer. Gizmag has a nice recap of the whole story.

Pingu

Filed Under: Beers, News Tagged With: Extreme Beer, Germany, Scotland

Beer In Ads #121: Amstel of Amsterdam

June 1, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is for Amstel beer, before they added the “light.” It’s from 1961 and also has KLM Airlines as a part of the ad, perhaps a partnership ad. It would appear they were trying to position Amstel as a high-end premium beer.

Amstel-KLM-1961

Filed Under: Art & Beer, Beers Tagged With: Advertising, Europe, History, The Netherlands

Outside Lands Music Festival Pairs Rock & Roll … With Wine

June 1, 2010 By Jay Brooks

woodstock
I have nothing against wine, I drink it fairly often and am an unabashed cross drinker. But this is still a little odd, to me. The Outside Lands two-day music festival that will take place in Golden Gate Park in mid-August appears to be wine only. And that’s despite having Heineken as one of the “partners” of the festival. The tagline for Outside Lands 2010 is “Music — Food — Wine — Art,” listed that way even on the Tickets page — they go on sale tomorrow. There are some great bands playing, including a favorite of mine — Gogol Bordello — a band I can’t imagine without beer. To me that seems like an epic fail. Rock & Roll without beer is like … well, I can’t think of an apt metaphor. It’s just wrong.

Filed Under: Beers, Editorial, Events Tagged With: California, Music, San Francisco

North Carolina To Grow Hops

June 1, 2010 By Jay Brooks

north_carolina
The Raleigh, North Carolina News & Observer has an interesting article, Brewers Have High Hopes For N.C. Hops, about farmers in the state, centered in the mountains around Asheville, experimenting with planting hops.

Hoping to build on the craft-brewing and local food movements, N.C. State University researchers in Raleigh and a handful of farmers in the mountains are growing experimental plots of hops, the cone-shaped flower clusters that brewers add to beer for bitterness and aroma and as a natural preservative.

Rob Austin, Deanna Osmond, and Jeanine Davis at NCSU got a $28,000, one-year grant this year from the Golden LEAF Foundation to investigate the commercial viability of growing hops here. In March, a couple of volunteers from a soon-to-open Durham brewery called Fullsteam came to help researchers plant a small plot of about 200 plants at a university field laboratory near Lake Wheeler south of Raleigh.

With tobacco demand presumably in steady decline, it would certainly be interesting to see the south rise again with farmers turning to hops.

Filed Under: News, Related Pleasures Tagged With: Hops, Ingredients, North Carolina, Southern States

Short Pour Film Winner Announced

June 1, 2010 By Jay Brooks

short-pour-films
“The inaugural Short Pour Film Festival on the subject of beer, which was announced last August, was judged last weekend. The films will debut at the Monterey Beer Festival on June 5th, 2010, from 12:30pm to 5pm.” The Winning Film, along with the entire One Hour & Twenty Minute Program, will be shown in the historic ”King City Room”, a 10,000 square foot building at the Monterey Fairgrounds (home to The Monterey Jazz Festival & The Monterey Blues Festival).

The overall winner is “The Swagger Stagger” in San Francisco by Sayre Piotrkowski, which you can watch below.

The runner-up was by the Beer Nation Show and titled “Legend of Craft Beer Bandit” by Mike Winn & Seth Wright.

The winners will also be screened at this year’s Great American Beer Festival in Denver, September 16-18.

Filed Under: Beers, Events, Just For Fun, News Tagged With: Awards, Bay Area, California, Film

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