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Toasting the New Year 2010

January 1, 2010 By Jay Brooks

newyears
Here at the Brookston Beer Bulletin we’re pausing today to wish you and yours a very Happy New Year. 2009 was yet another interesting year and was rarely dull with plenty of drama. Nobody knows with any real certainty what 2010 will be like for the beer industry, but I’ll be here for my fifth straight year of ranting about it, er .. analyzing it, online. I hope you’ll join me on another year’s worth of adventure in the beer world.
 

P1180573b
Taken last night in front of the Christmas tree; Alice, Porter and a tasty beer. Westvleteren. What better way to start the new year. Sometime today raise a glass of a tasty libation as we toast you a Happy New Year with one of my favorites:

Observe, when Mother Earth is dry,
She drinks the droppings of the sky,
And then the dewey cordial gives
To every thirsty plant that lives.

The vapors which at evening sweep
Are beverage to the swelling deep,
And when the rosy sun appears,
He drinks the misty ocean’s tears.

The moon, too, quaffs her paly stream
Of lustre from the solar beam;
Then hence with all your sober thinking!
Since Nature’s holy law is drinking,
Mine’s the law of Nature here,
And pledge the Universe in beer.

            — Tom Moore, The Universal Toast

P1180582
This is one my favorite out-takes. I have plenty more of the kids mugging for the camera and making funny faces. And here’s one final toast.

Love to one, friendship to many, and good will to all.

            — Anonymous

Welcome to 2010.

Here are more of my favorite toasts. Let me know if I’m missing one of your favorites.

Filed Under: Beers, Just For Fun Tagged With: Holidays, Personal

Beer In Ads #12: Bieres du Croissant

December 31, 2009 By Jay Brooks

ad-billboard
Today’s ad looks celebratory, for New Year’s Eve, though I don’t know much about it, except that it’s from 1895.

Anyway, drink up. Hoppy New Beer.
bieres-du-croissant

Filed Under: Art & Beer Tagged With: Advertising, History

My Report Card From 2009

December 31, 2009 By Jay Brooks

report-card
Last year at this time, I made my usual five predictions for the 2009 beer year. Let’s see how I did.

 
2009 will be the year of the collaboration beer.

My Score: A+
Boy howdy, was it ever. Even Sierra Nevada waded into the collaborative pool with their first one. Collaborations between brewers were everywhere throughout the year and at this point I’d wager they’re here to stay.

 
Food & Beer Goes Mainstream.

My Score: B-
While beer dinners and food pairing events are still on the rise, things didn’t reaching the tipping point I thought they might or hoped they would.

 
Merger shakeouts will effect small brewers.

My Score: C
While mergers among distributors did continue in 2009, and the mess between ABIB and MillerCoors and their distributors still hasn’t reached a final solution, most regional brewers didn’t feel the pinch much. The fact that craft beer is growing faster than domestic and imports didn’t hurt, either. But some small brewers continued to look for alternative distribution solutions so it’s still not all rosy either.

 
Beer prices will continue to rise.

My Score: A
All the rising ingredient costs finally caught up with the big brewers, who previously had been trying to keep retail prices down. But InBev’s philosophy regarding pricing is fundamentally different than A-B’s had been, so when they announced price hikes, everyone else followed suit (as they usually do).

 
New Drys’ attacks will be more aggressive.

My Score: A+
This one was probably a little too predictable, but I was yet again surprised by just how aggressive these buzzkillers were in 2009. The vituperation of their rhetoric, the lengths they went to bend facts to their will and the outright fabrications are just astounding, especially given that the basis for their point of view is often on moral grounds. That their words and deeds can be so void of morality in the ends-justify-the-means approach taken seems a cruel irony that appears lost on them.

 
04-bp
Overall Score: B+
I think I did better last year, though in three out of five this year I think I hit the nail on the head pretty well. But the other two, not so much. C’est la vie. Now, to put on the ol’ thinking cap for next year’s predictions. See you next year!

Tomorrow I’ll make my predictions for 2010.

Filed Under: Birthdays, Breweries, Events, Just For Fun, News

When All Else Fails, Blame Society

December 30, 2009 By Jay Brooks

crime-dog
Here’s another troubling development in the drive to erase alcohol from society. A study to be published next March in Alcoholism: Clinical and Experimental Research was featured in Science Daily last week based on an early view of the study online. (Thanks to Bulletin reader Pete M. for sending this to me.) That account was titled Alcohol Outlets Lead to Specific Problems Among Youth and Young Adults suggesting the issue is settled but the study’s title is a more vague: Ecological Associations of Alcohol Outlets With Underage and Young Adult Injuries. The Science Daily account is based on the study, but being unwilling to shell out the necessary doubloons for a subscription so I can read the whole thing means only the abstract is available to me, and it’s one of the least useful ones I’ve ever read, having almost no real information about the study at all. Here it is in its entirety.

Objective: This paper argues that associations between rates of 3 specific problems related to alcohol (i.e., accidents, traffic crashes, and assaults) should be differentially related to densities of alcohol outlets among underage youth and young adults based upon age-related patterns of alcohol outlet use.

Methods: Zip code-level population models assessed local and distal effects of alcohol outlets upon rates of hospital discharges for these outcomes.

Results: Densities of off-premise alcohol outlets were significantly related to injuries from accidents, assaults, and traffic crashes for both underage youth and young adults. Densities of bars were associated with more assaults and densities of restaurants were associated with more traffic crash injuries for young adults.

Conclusions: The distribution of alcohol-related injuries relative to alcohol outlets reflect patterns of alcohol outlet use.

From Science Daily’s account:

“Over the past four decades, public health researchers have come to recognize that although most drinkers safely purchase and enjoy alcohol from alcohol outlets, these places are also associated with serious alcohol-related problems among young people and adults,” said Paul J. Gruenewald, senior research scientist at the Prevention Research Center and corresponding author for the study.

“In the early studies, researchers believed associations were due to increased alcohol consumption related to higher alcohol outlet densities,” added Richard Scribner, D’Angelo Professor of Alcohol Research at the LSU School of Public Health. “However, as the research area has matured, the relations appear to be far more complex. It seems that alcohol outlets represent an important social institution within a neighborhood. As a result, their effects are not limited to merely the consequences of the sale of alcohol.”

So while admitting the problem is very complex, they nonetheless go on to leap to some pretty simple conclusions, that don’t seem at all supported by the evidence. At a minimum, their conclusions are only one of many possible reasons for the results their data seems to show, but which in no way leads to one inescapable conclusion, as they seem to think.

As my Bulletin reader Pete succinctly puts it:

It strikes me as another example of a giant leap of logic between an observed correlation and implied causation. There’s a link between, on the one hand, the residential ZIP Codes of patients of certain ages discharged from hospital for certain injuries, and on the other, the number of bars, restaurants, and liquor stores in those same ZIP Codes. Interesting, perhaps, but the real question is why?

Exactly. Why indeed?

But the truly scary bit is in their half-baked conclusions.

The key message, said both Gruenewald and Scribner, is that a neighborhood’s alcohol environment plays a role in regulating the risks that youth and young adults will be exposed to as they mature.

“From a prevention perspective, this represents an important refocusing of priorities, away from targeting the individual to targeting the community,” said Scribner. “This is hopeful because a community-based approach that addresses the over concentration of alcohol outlets in a neighborhood where youth injuries are a problem is relatively easy compared with interventions targeting each youth individually.”

So liquor stores are already subject to strict zoning in many places, will this be used to further isolate them next to the adult bookstores at the edge of towns? Won’t that just increase drunk driving?

Again, I turn to Pete’s assessment.

With no other supporting evidence, the study’s authors appear to suggest that more of these “alcohol outlets” in your neighborhood lead to more assaults, accidents, etc. They make this assertion despite the fact that the hospital data they used doesn’t say whether or not alcohol was even involved in those cases. Moreover, the ZIP Code of one’s residence is often not the ZIP Code where one purchases and consumes their alcohol; where we live and where we drink are not the same, particularly at the spatial resolution of ZIP Codes.

If they really want to explain the empirical patterns they found, I suggest the researchers look at other factors that might correlate with the geography of alcohol outlets. Check zoning ordinances, for example, and the neighborhoods in which such outlets are allowed. My guess is you’d find nearby residences populated disproportionately by less affluent households, ones who are either: (a) at more risk of being involved in an accident or assault regardless of any connection to alcohol, and/or (b) are less likely to have health insurance and thus more likely to end up in a hospital emergency room following minor altercations and accidents that would be treated on an outpatient basis in a more affluent part of town.

There are no doubt plenty of possible explanations; the quickness with which researches will jump to the conclusion that it’s the alcohol’s fault never ceases to amaze me.

Indeed, that is the mystery and the trouble, especially as this is the sort of thing that neo-prohibitionist groups, spearheaded by the Robert Wood Johnson Foundation, have been spending millions of dollars on, and not surprisingly getting the results that they want to further their agenda. There are research groups funded by the brewing industry that come to opposite conclusions, of course, but those are usually discounted or discredited for that affiliation, yet the media rarely does the same to studies like this one, not even bothering to ask about the funding or the agenda of the group. That such studies can then be published in “legitimate” science journals makes them even less likely to be questioned, even though that’s exactly what the media should be doing.

Don’t worry, it’s the not the individual person who abuses alcohol and good sense that’s at fault here, it’s the community where he lives. As a Monty Python skit once suggested, with a Bobby investigating a murder: “society’s to blame? Let’s lock them up instead.”

Filed Under: Editorial, Politics & Law Tagged With: Prohibitionists, Science

Top 10 Beer Stories of 2009

December 29, 2009 By Jay Brooks

top-10
Here we go again. It’s year’s end once more and time for reflection on the past and what it might mean for the future, or at least the next year. While these top ten lists are ubiquitous at this time of year, I enjoy them too much all year long to not continue them through the holidays. It helps, I think, to stop and reflect on what happened over the previous year which puts the whole year in perspective and makes it easier to prepare for the coming one. So here are my choices for the top ten beer stories of 2009.
 

The Explosion of Beer Weeks: Prior to this year there had been beer weeks, but 2009 saw an explosion of new week-long beer celebrations all around the country. Beerapalooza morphed into SF Beer Week, along with new ones in Baltimore, Detroit, Los Angeles, San Diego, Seattle and two in Washington, D.C. And more are planned for 2010, bringing the total number of beer weeks very close to two dozen.

Bill Brand Passed Away: This is probably a bigger story in the Bay Area, but Bill’s influence as a beer writer was broader and wider than just Northern California. Bill had many more stories to tell when the train struck him in February of this year, and his loss continues to be felt throughout the beer world.

ABIB Begins Acting Like We Thought They Would: Despite promises by InBev throughout the negotiating process to buy Anhesuer-Busch, the newly configured ABIB in January began acting exactly like everyone who’s followed the company believed they would. In January they closed their London brewery, V-P Bob Lachky left mysteriously in February, in early March they began dictating new terms to understandably pissed-off suppliers and at the end of that month suspended the “born on date” on many brands. That’s in addition to lay-offs, price hikes and other “changes” to their corporate structure.

White House Ties To Neo-Prohibitionists: This was quite troubling, especially to those of us in the Liberal camp, but in April newly elected President Obama chose the Director of MADD to head the National Highway Traffic Safety Administration, all but insuring no sane decisions in the near future. A few months later, in October, it was revealed that the head of neo-prohibitionist groups had visited the White House on numerous occasions, even meeting with the President a few times. During the same time period, no beer or alcohol representatives had similar access. And all this took place while the neo-prohibitionist groups were crying about the beer lobby and its undue influence in government.

Tactical Nuclear Penguin: Love it or hate it, no beer managed to get as much ink this year as the Scottish BrewDog’s record-beating Tactical Nuclear Penguin. At 32% a.b.v., it’s now the strongest beer in the world. The collaboration between Dogfish Head and Sierra Nevada that resulted in Life & Limb was a close second.

The Beer Summit: Though July’s presidential Beer Summit at the White House did no real favors for craft beer, it did put beer front and center in the public consciousness for a few days. Everyone wanted to talk beer and the speculation about what beer each of the three men would choose became fever pitch in the days leading up to the non-event.

Rock Art’s Vermonster vs. A True Monster: This year’s David and Goliath story involved the Hansen Beverage Company and their flagship Monster Energy Drink. It’s probably no coincidence that they recently signed a distribution with the famously litigious Anheuser-Busch, but when they got wind of a seasonal release by the tiny Rock Art Brewery, named Vermonster, a battery of white-lipped attorneys were set loose on the unsuspecting Vermont microbrewery. The arguments that they made were more facetious than even are normally made in these bully fights, and there was a groundswell of outrage, helped along by new social media like Twitter and Facebook. In the end, Hansen backed down and got essentially what Rock Art offered them in the beginning, but with the added bonus that many people — myself included — will never buy another Hansen’s product as long as they live. Bullies should never be rewarded.

Beer Wars: The Movie: While the movie itself sparked its own war of sorts online, the pre-release marketing and filmmaker Anat Baron’s continued engagement of the beer community afterward has kept its message going, debated and analyzed for most of the year. Whether you appreciated what the film was trying to accomplish or not, it did keep things lively throughout 2009.

It’s the Economy, Stupid: When the economy tanked, many states and even the Federal government — urged on by neo-prohibitionists taking advantage of the situation — floated bills and other legislation trying to punish the beer and alcohol industry with higher taxes. The rationale for all of this was that strapped budgets needed to be put right and called on alcohol to pay even more than it already does (which is more than any other goods save tobacco.) While many such misguided attempts were ultimately defeated, many more remain open and worrisome.

Recession-Proof Craft Beer: Though the sales figures for craft beer did dip slightly, they continued to be healthy and far greater then either imports or domestic macrobeer. And growth by dollars continued to rise, in part due to higher prices, but also due in part to consumer’s willingness to pay a little bit more for better beer, seen as an affordable luxury. This essentially confirmed the recession-proof nature of beer, and especially craft beer. I’ve personally spoken to many, many breweries who are continuing to see excellent sales and sales growth in stark contrast to the big guys.

And what will next year bring? See my post later this week with my predictions for the beer industry in 2010.

Filed Under: Beers, Breweries, Editorial, News, Top 10

Pacific Coast Holiday Tasting Results

December 28, 2009 By Jay Brooks

pacific-coast
Before Christmas, I attended the 21st annual holiday tasting at Pacific Coast Brewing in Oakland. It was my first time at the long-running event and I had a terrific time. Owner Steve Wolfe and brewmaster Don Gortemiller were gracious hosts and I spent the afternoon with several friends and colleagues. I also didn’t realize just how much food would be served — which I should add was a welcome development — with the fifteen beers. Having done this for decades, they have the process down. Every fifteen minutes a new beer was poured and in between a new dish was made available for noshing.

Steve Wolfe & Don Gortemiller, a bit lighter
Pacific Coast Brewing’s Steve Wolfe with brewmaster Don Gortemiller.

Don and Steve chose all the beers with an eye toward serving the most special beers they could get their hands on, and ones which were appropriate for the holiday season. Nine of the fifteen were holiday seasonals, and three were anniversary ales.

Mario, me, Steve Wolfe, Don Gortemiller & Mike Pitsker
Mario Rubio, from Brewed For Thought, me, Steve Wolfe, Don Gortemiller and Mike Pitsker, from the Celebrator Beer News.

Every attendee was provided with an elaborate scoring sheet along with some guidelines on how to score each beer. Most people in the brewpub seemed to take scoring the beers very seriously. At the end of the tasting, the completed sheets are collected and tabulated. Brewmaster Don Gortemiller released the results of the 2009 tasting a few days before Christmas. This year’s winner was the Double Jack from Firestone Walker Brewing in Paso Robles, California. Deschutes Black Butte XXI came in second and third place went to the collaboration between Dogfish Head Brewery and Sierra Nevada Brewing, Life & Limb. To see the full tally, check out the results on Pacific Coast’s website.

Beer #8: Firestone Walker Double Jack
This year’s winner, Firestone Walker Double Jack.

Below is a slideshow of the Pacific Coast Holiday Tasting. This Flickr gallery is best viewed in full screen. To view it that way, after clicking on the arrow in the center to start the slideshow, click on the button on the bottom right with the four arrows pointing outward on it, to see the photos in glorious full screen. Once in full screen slideshow mode, click on “Show Info” to identify each photo.

Filed Under: Beers, Breweries, Events Tagged With: Awards, California, Northern California, Oakland, Photo Gallery

Brookston Beer Quiz #2

December 28, 2009 By Jay Brooks

quiz-can
Here is my second beer quiz. This one uses elements of brewery’s logos and labels. Your job is simply to figure out which brewery they come from. Good luck. Let me know how you did.

If you missed any previous quizzes, they can all be found on the beer quiz page.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Logos, Marketing, Packaging, Quiz

Beer Perfume: My Two Scents

December 28, 2009 By Jay Brooks

perfume
I don’t know how I missed this, but Sweet Anthem, a Washington perfume company, and the Seattle-based recycling company, Blue Marble Energy — whose business model is to”utilize hybridized bacteria to generate biochemical and bioenergy products” — recently announced a perfume made partially with a by-product of brewing. One of the many ingredients in the perfume is “organic spent brewery grain” from nearby Fremont Brewing. Though news stories are calling it beer perfume, apparently it’s much more than that. They start with the spent grain as a base, and process it through their patented AGATE technology, which creates volatile fatty acids. Then, “[t]hrough catalysis, bioesters are then extracted from the volitile fatty acids stream and are ready to be blended with Sweet Anthem’s fragrance oils. The feminine version of EOS is a very modern, bright, floral, tea-based scent, while the masculine or unisex version is characterized by citrus and cognac with hints of powdery apricot.

eos-perfume

According to the Blue Marble website, where you can purchase the perfume, it comes in two fragrances, one for women and the other which they call unisex. The one “for her,” they describe as “a green bright floral, tea-based scent. Very modern and feminine.” It includes “Butyl Proprionate (bioester), Neroli, Tea Rose, Sandalwood and Green Tea.” The unisex version, which most news outlets call the masculine or male version, is described as “citrus and cognac with hints of powdery apricot. Equally appropriate for men and women.” It includes “Propyl Butyrate (bioester), White Ginger, Apricot, Cognac and Honeysuckle.”

Here’s NBC’s story about it. And below is the television report on the perfume by Channel 5 Seattle.

Filed Under: Just For Fun, Related Pleasures Tagged With: Aroma, Seattle, Washington

Beer In Art #58: Randy Dillon’s Beer Bottles

December 27, 2009 By Jay Brooks

art-beer
Today’s works of art is by a young Texas ex-marine, who chose to serve his country before pursuing a career in art. Randy Dillon spent six years in the military and was stationed in the Middle East during Operation Enduring Freedom and Iraqi Freedom before returning to his art studies at the University of North Texas. He’s recently painted several beer-themed paintings, the first of which is below. Called Six Bottles of Beer and was painted with acrylics just a few months ago, in August 2009.

Dillon_Six-Bottles-of-Beer

And here are several more of his recent paintings, all beer-themed in some fashion.

Dillon_King-Holding-Beer
King Holding Bottle of Beer wearing Bluetooth Headset, painted in July 2009.

Dillon_Beer-Bottle
Beer Bottle, painted in late July 2009.

Dillon_Man-Holding-Beer
Man Holding Beer, painted in October 2009.

Dillon_Bottle-of-Beer
Bottle of Beer, painted in January of this year.

Dillon_bottles
Bottles, painted in July 2008. I love the colors and the simplicity in this one, quite possibly my favorite of Dillon’s bottle work.

You can see much more of his artwork at his own gallery and also his online store and his Flickr Photostream.

Filed Under: Art & Beer Tagged With: Packaging, Southern States, Texas

My Attempt At Bacon Peanut Butter Cup Beer Brownies

December 26, 2009 By Jay Brooks

chef
On Christmas Day, The Beer Wench — Ashley Routson — posted a recipe for Bacon Peanut Butter Cup Beer Brownies using a brownie mix. I will eat any dessert that’s made with both peanut butter and chocolate. It’s a combination I simply cannot resist, yet another of my many obsessions. But I also love bacon. Since this dessert completes a kind of perverse trifecta, I simply had to give it a try. The fact that it used a mix also made me more likely to make it, since I am ridiculously lazy when it comes to cooking.

Ashley’s original recipe was as follows:

BEER WENCH BACON PEANUT BUTTER CUP BEER BROWNIES

INGREDIENTS:

  • 1 box of brownie mix
  • 3 eggs
  • 1/3 cup chocolate, oatmeal or regular stout
  • 1 package of bacon
  • 6 whole peanut butter cups — chilled
  • 2 tbsp butter

INSTRUCTIONS:

  1. Pre-heat oven to 350 degrees. Grease pan with butter. Yes, butter. Because butter makes everything better.
  2. Cook entire package of bacon to desired consistency. I like a combination of crispy bacon and chewy bacon. The both add an interesting texture to the end product. Allow the bacon to cool and then dice it.
  3. Chop the Peanut Butter Cups into small pieces.
  4. Melt the butter and mix with the bacon. The recipe on the box technically calls for oil. Unfortunately, the only oil I had on hand was Olive Oil. So I decided that the oils from the bacon combined with melted butter would suffice for the recipe.
  5. Combine the eggs, stout and bacon butter with the box brownie mix in a large bowl. Do not over mix. After all ingredients are combined, fold in the peanut butter cups.
  6. Pour the mix into the greased pan and spread it evenly. Bake. For 13X9″ pan, bake 24-26 minutes. For 9×9″ pan, bake for 38-40 minutes. For 8×8″ pan, bake 52-54 minutes.
  7. Serve with an Imperial Stout.

beer+bacon
My daughter woke up feeling sick this morning so we’re not doing much of anything today. That freed me up to do some baking. So using what I had around the house, I decided to try my hand at making them. Being even lazier than most, I decided to use bacon bits instead of frying up my own. That also meant I wouldn’t have the bacon fat to substitute for vegetable oil. Fortunately, I have vegetable oil so I made a mixture of butter and oil to use instead. For the beer, I found a bottle of Moylan’s Ryan O’Sullivan Imperial Stout. My mix called for slightly different ingredients — like two instead of three eggs — but otherwise it was quite similar.

P1180530
All the ingredients laid out, with the peanut butter cups already sliced and diced.

P1180532
My daughter Alice helping me mix the brownies.

P1180531
The brownies mixed with bacon and peanut butter cups.

P1180541
Ready to go in the oven.

P1180543
Just out of the oven. That scar in the pan happened when I accidentally grazed it with my silicone pot holder, pulling it out of the oven.

P1180548
The finished Bacon Peanut Butter Brownies paired with some imperial stout.

I thought they turned out great. And they were very easy my way. But it appears I’ll have them all to myself. Neither my wife nor the kids thought much of them. But they worked for me. I personally think bacon and peanut butter work great together. Add chocolate and it’s divine. Thanks to Ashley for the original idea. Yum, now to eat some more brownies and drink some more beer. Happy Boxing day indeed.

Filed Under: Beers, Food & Beer, Just For Fun Tagged With: Baking, Cooking

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