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Beer Birthday: Dave Keene

August 13, 2025 By Jay Brooks

toronado
Today is the 70th birthday — the Big 7-O — of Dave Keene. Dave, of course, owns the best beer bar in San Francisco, the Toronado, which has been around for over 30 years. Dave is one of the great figures in the San Francisco beer scene and also one of my favorite Washoe partners, and we’ve had some monumental games and vanquished many fine players — you know who you are! Join me in wishing Dave a very happy birthday.

Peter Bouckaert & Dave Keene
Peter Bouchaert, brewmaster at New Belgium Brewing, with Dave at one of Beer Chef Bruce Paton’s beer dinners.
younger-keene-black
Outside the Toronado for their 20th anniversary, Dave bookended by fellow publicans Don Younger (from the Horse Brass in Portland) and Chris Black (from the Falling Rock in Denver).
fal-al-5
At a beer release party for Brother Dave’s Triple. From left: Fal Allen, Mark Cabrera, Dave Gatlin (head brewer at AVBC) , Me and Dave.
Dave Keene & Tomme Arthur after a night of Washoes
Dave and Tomme Arthur, from the Lost Abbey, after a night of Washoes during SF Beer Week several years ago.
drakes-fest06-10
Dave Keene and me at the Summit Hop Festival held at Drake’s Brewing several years ago.
P1060262
Dave with Vinnie Cilurzo, from Russian River Brewing, a few years ago at the “Toronado 25th Anniversary Dinner and Blending Session.”
In the back room at the Toronado, Dave, Alec Moss and me, at Alec’s 70th birthday party a few years ago.

Filed Under: Birthdays, Just For Fun Tagged With: Bars, California, San Francisco

Beer In Ads #5051: Dobler Bock Beer

August 12, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Dobler Bock Beer, which was published on August 12, 1953. This one is for the Dobler Brewing Co. of Albany, New York, which was originally founded in 1865. It’s les for their bock specifically but an advertorial for the 20th anniversary of the brewery bottling their beer, which includes Private Seal Beer, Dobler 1865 Special, Dobler Pale Ale, along with the Bock Beer. This one ran in The Troy Record, of Troy, New York.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York

Beer Birthday: Jennie Hatton Baver

August 12, 2025 By Jay Brooks

dogfish-head-green philly-beer
Today is the 54th birthday of Jennie Hatton, now Jennie Hatton Baver, who did P.R. for Philly Beer Week and several craft breweries in the tri-state area for a number of years. She cut her teeth working for Tom Peters at Monk’s Cafe. Jennie and her business partner Claire Pelino are responsible for many, many beer books being published as literary agents to a number of beer writers, including yours truly. Also, Jennie is one of my favorite people in the industry and she’s so much fun to be around that people refer to her as “The Wonderful Jennie Hatton.” Also, few people love tater tots like I do, and she’s one of them. That’s enough for me. More recently, she’s been the Marketing Director for Dogfish Head. Join me in wishing Jennie a very happy birthday.

Jennie and me on the floor at GABF in 2008.
Everyone wanted their picture taken with the Hammer, and Jennie was only too happy to oblige
Jennie wielding the Hammer of Glory during this last year’s Philly Beer Week.
Jennie Hatton and the Reverend
Jennie and the Reverend Kirk T. Berlenbach, Rector of Saint Timothy’s Episcopal Church, at the Sam, Tomme & Old Beer event at Nodding Head Brewing during Philly Beer Week.
Jennie w/tots & a dog at North Lanes Lounge
Jennie with some of the best tater tots ever, at North Lanes Lounge in Philly.

Filed Under: Birthdays Tagged With: Pennsylvania, Philadelphia

Historic Beer Birthday: August J. Lang

August 12, 2025 By Jay Brooks

aug-j-lang
Today is the birthday of August J. Lang (August 12, 1865-December 16, 1955). Born in Baden, Germany, Lang and his brothers Otto, Adolph, Leonhard, and Wilhelm, bought the Red Lion Brewing Co., located on corner of Baker & Geary Streets in San Francisco, and renamed it the August Lang Brewing Association. Brothers Otto and Adolph also established a business together called Lang Bros. Bottling Works, also in San Francisco, located at 1406 Polk Street. Around 1880 (accounts vary), they became associated with the Fredericksburg Brewery in San Jose, eventually owning it, as well. Unfortunately, by the beginning of prohibition, all of the Lang’s breweries had closed.

Here’s a biography of August J. Lang, from “Auld Lang Syne,” written by Boyd R. Land, his grandson, as reprinted in Brewery Gems:

Fredericksburg-Lager-Beer-Labels-Pacific-Brewing-Company

THE LANGS – From Gamburg to San Francisco

“Established in the San Francisco Bay Area since the mid-1800’s, members of Lang Family are descendants of a long line of innkeepers from the town of Gamburg, in Baden, Germany.

In 1824 Franz Joseph Lang married Rosina Kramer, daughter of another Gamburg innkeeper. In 1846, Franz Joseph received title to the Stork Inn from the town of Gamburg. He and Rosina then operated two inns, the Green Tree Inn and the Stork Inn next door.

In about 1845, Franz Joseph and Rosina visited the United States for about two years. They returned to Gamburg enthused by the opportunities they had seen in the United States, and encouraged their sons to migrate. Peter Adam, the oldest son, remained in Gamburg to run the inn and butcher business, but the couple’s two younger sons migrated to the United States in the mid-1800’s. These two sons, known as Johann and Lorenzo in Germany, established themselves in San Francisco as George Lang and Louis Lang, and paved the way for future Langs to come.

In 1854, Peter Adam, the brother remaining in Gamburg, married Juliana Martin. Over the years, they had six sons who eventually traveled to the San Francisco Bay Area. Five of the six sons settled there: Otto Johann (born 1855, migrated 1973); Adolf Bernhard (born 1857, migrated 1876); Leonhard Sebastian (born 1861, migrated 1876); August Josef (born 1865, migrated 1882); Wilhelm Josef (born 1869, migrated 1880).

The two uncles, George and Louis Lang, who had migrated earlier, welcomed the nephews and helped the youth get started. In 1869 George and Louis established a foreign wine and liquor import business called Lang & Co., located at 8 Morton Street.

By the time the second generation of Langs from Gamburg arrived in San Francisco, both George and Louis Lang had substantial businesses in which the young nephews could find employment.

The early 1880’s brought major changes to the young Langs. In 1880, Otto and Adolph established a business together called Lang Bros., importers of Philadelphia Beer, located at 1406 Polk Street. They lived next door to their business at 1408½ Polk.

In 1882, they brought brother August Josef to San Francisco. On July 22, 1882, at the age of seventeen, he sailed from Bremen on the “Elbe” and landed in New York. He arrived in San Francisco on August 7, 1882 to join his brothers.

August moved in with his brothers on Polk Street, and as his siblings before him, he started working for his Uncle George. He began as a bottler with George’s, Lang & Co. Then in 1884 he worked for a brief period as a butcher, but in 1886, August returned to work with Otto and Adolph at Lang Bros.

Leonhard first appears in the San Francisco City Directories in 1883 as a baker, living with his brothers on Polk Street. Then in 1887 he joined his brothers August and Otto in their company, Lang Bros., while Adolph left the family business to form, over the next several years, a series of separate partnerships in the beer bottling business.

Throughout their history, the Lang family businesses underwent several splits and mergers: a brother would go independent for a while, then rejoin the family business.

In 1890, the brothers formed the Fredericksburg Bottling Company, located at 1510-12 Ellis Street. Otto was president; Adolph, vice-president; Leonhard, the foreman; and August, the manager. Over the ensuing years, the brothers rotated titles and responsibilities several times.

In 1892 Wilhelm, the youngest brother at the age of twenty-three, was manager of the Lang Brother’s Oakland branch. In 1898 he left the family business and became manager of the Oakland Pioneer Soda Water Company, at 221 Eighth Street.

In 1899, Adolph split off from his brothers and started a firm called National Bottling Company. He owned and operated this company in San Francisco for the remainder of his career. Lang Bros. had moved several times in the 1880’s, from the Polk Street location to 1318 Scott Street near O’Farrell Street in 1883, and then in 1890 to 1510-12 Ellis Street near Fillmore, where it remained until 1906. After the Great Earthquake and Fire of 1906, August bought out Otto and Leonhard to form August Lang & Co., which owned and operated the Fredericksburg Bottling Company. He relocated the bottling operations to 18th and Alabama Streets, with a branch at the corner of Geary and Baker.

In 1887 August married Mary Decker. He was twenty-two years old, and she was twenty. Over the years they had five children, all born in San Francisco: August Jr. (Guss), born May 29, 1890; Rudolph Decker (Rudy Sr.), born September 30, 1892; William Oscar, (Bill), born February 9, 1896; Richard, born in March 1888, and died in 1906 at the age of eighteen of a ruptured appendix; and Myrtle Bertha, born March 19, 1898.

In March of 1900, August obtained a passport and returned to Gamburg to visit his doctor, who happened to have never traveled beyond German borders. The doctor advised August to leave San Francisco and move to Marin, where the weather was better. In 1902 August and Mary moved the family across the bay to San Rafael. Then August built a house on Laurel Grove Avenue in Ross. The family was living on Laurel Grove Avenue at the time of the 1906 Earthquake. August Sr. would commute to San Francisco, first by train, then by ferry from Sausalito.

Both Guss and Rudy followed their father into the beer industry. In 1911, at the age of twenty-one, Guss was manager of the Red Lion Ale and Porter Brewing Company. The next year he joined his father in the August J. Lang Brewing Association, as did his brother, Rudy. But the brother’s careers in the beer industry did not last long.

August Lang and his sons must have recognized that the beer industry as they knew it was finished. In 1913 August Sr. started Lang Realty and Company, and his sons gained employment in the real estate business. Guss joined the firm of Edwards Brewster & McCann as a salesman. This firm was located in the 10 Mills Building, 220 Montgomery Street with a branch at 5298 Mission Street. Rudy started work with another real estate firm, Oscar Heyman & Bros. William worked in a partnership called Lang & Hecker.

In 1914, Fredericksburg Bottling Company was no longer listed as a business in the San Francisco City Directory.”

fredericksburg-brewery-1876
The Fredericksburg Brewery in San Jose, around 1876.

Here’s the first part of his obituary, from the Daily Independent Journal, from December 17, 1955:

And here’s the second part of his obituary, from the Daily Independent Journal, from December 17, 1955:

Here’s a description of the Fredericksburg Bottling Company from 1899.

fredericksburg-brewery-calendar-1891

fredericksburg-brewery-calendar-1909

Filed Under: Birthdays, Just For Fun Tagged With: California, History, San Jose

Beer Birthday: Steve Shapiro

August 12, 2025 By Jay Brooks

Today is the birthday of Steve Shapiro Steve, who is half of the duo behind Beer by Bart, along with his wife Gail Williams. Steve’s originally from New York, but has been in the Bay Area rooting for the San Francisco Giants longer than I’ve been here. Steve was a player in local politics for many years, but for nearly twenty years he’s been writing about beer online, along with writing for the Celebrator Beer News and other publications. Over the past decade or more, we’ve become great friends with Steve and Gail and have happily hung out on several continents. Join me in wishing Steve a very happy birthday.

Steve and Gail at my 60th birthday party at Russian River Brewery.
The four of us seeing the musical “Groundhog Day” in San Francisco a couple of years ago.
At the Fourth Street Russian River Brewery.
Steve and me with some other beer writers in Sacramento.
Steve, Gail and a few more of us at CBC in DC in 2013.
Bryan Roth with Steve and Gail showing off their award for beer writing in 2020.
At a Giants game with Rich Norgrove in 2010.

Filed Under: Birthdays, Just For Fun Tagged With: Bay Area, California, New York, Politics

Historic Beer Birthday: Samuel Allsopp

August 12, 2025 By Jay Brooks

allsopp
Today is the birthday of Samuel Allsopp (August 12, 1780-February 26, 1838). He purchased the brewery started in the 1740s by his uncle, Benjamin Wilson, in 1807. Bringing his family into the business, he renamed it Samuel Allsopp & Sons. When he died in 1838, the Burton-on-Trent brewery passed to his son Henry Allsopp.

samuel-allsopp-logo


While I couldn’t find any pictures of Samuel Allsop, the logo of the Samuel Allsop Brewery Co., from 1994-98, used his likeness.

“Ind Coope & Samuel Allsopp Breweries: The History of the Hand,” by Ian Webster, includes this memoriuam from shortly after Allsopp’s death:

allsopp-brewery-1856

Here’s a history of Allsopp’s brewery from Wikipedia:

Allsopp’s origins go back to the 1740s, when Benjamin Wilson, an innkeeper-brewer of Burton, brewed beer for his own premises and sold some to other innkeepers. Over the next 60 years, Wilson and his son and successor, also called Benjamin, cautiously built up the business and became the town’s leading brewer. In about 1800, Benjamin Junior took his nephew Samuel Allsopp into the business and then in 1807, following a downturn in trade because of the Napoleonic blockade, he sold his brewery to Allsopp for £7,000.

Allsopp struggled at first as he tried to replace the lost Baltic trade with home trade, but in 1822 he successfully copied the India Pale Ale of Hodgson, a London brewer, and business started to improve.

Allsopps_new_brewery_exterior-1864

After Samuel’s death in 1838, his sons Charles and Henry continued the brewery as Allsopp and Sons. In 1859 they built a new brewery near the railway station, and added a prestigious office block in 1864. By 1861 Allsopps was the second largest brewery after Bass. Henry Allsopp retired in 1882 and his son Samuel Charles Allsopp took over. Allsopps was incorporated as a public limited company in 1887 under the style Samuel Allsopp & Sons Limited . There were scuffles at the doors of the bank in the City as potential investors fought for copies of the prospectus, but within three years, these investors were demanding their money back as the returns were so much lower than predicted. Under Samuel Allsopp, ennobled as the 2nd Lord Hindlip on the death of his father, Allsopps lurched from crisis to crisis. With the difficult trading conditions for beer at the beginning of the 20th century, many Burton breweries were forced to close down or amalgamate. After a failed attempt at a merger with Thomas Salt and Co and the Burton Brewery Company in 1907, Allsopps fell into the hands of the receivers in 1911. The company’s capital was restructured and it continued trading. In 1935 Samuel Allsopp & Sons merged with Ind Coope Ltd to form Ind Coope and Allsopp Ltd. The Allsopp name was dropped in 1959 and in 1971 Ind Coope was incorporated into Allied Breweries.

allsopp-tray-1

And here’s another history from “The Brewing Industry: A Guide to Historical Records,” edited by Lesley Richmond and Alison Turton, published in 1990:

allsopps-new-brewery

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: England, Great Britain, History

Beer In Ads #5050: Gambrinus Bock Beer & Unions

August 11, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Gambrinus Bock Beer, which was published on August 11, 1913. This one is for the Gambrinus Brewing Co. of Portland, Oregon, which was originally founded in 1875. This ad ran in The Oregon Labor Press, now known as the NW Labor Press, and is written for the members of over three dozen local unions in Oregon and Southwest Washington.

Despite this being an ad for Gambrinus Bock Beer, there were some more ads right next to the Bock ad that were interesting, too. First, there’s an ad for the International Union of the United Brewery Workmen of America. Then, below that, there’s another ad for the Bartenders International League of America (now known as the Hotel Employees and Restaurant Employees Union), that also shows a pin for bartender union members to wear at work.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Oregon, Portland

Historic Beer Birthday: William K. “Bill” Coors

August 11, 2025 By Jay Brooks

coors-red-rectangle
Today is the birthday of William Kistler “Bill” Coors (August 11, 1916-October 13, 2018). Bill Coors was born in Golden, Colorado, and is the grandson of Adolph Coors, who founded the Coors Brewing Company in 1873. He worked for the family business all his life, and ran the brewery from 1961–2003.

Here’s a short description of Coors from the Leadership Initiative of the Harvard Business School:

Under Coors’ leadership, the brewery underwent a period of massive growth. Though it was a regional brewery, it held the top market share in 10 of the 11 western states in which its product was distributed, becoming the 4th largest brewer in the United States in the mid-1970s. Despite several union confrontations and product boycotts as a result of Coors’ political opinions, Coors took the firm public and established a national presence for its products.

And this is from the Academy of Achievement in Washington, D.C.:

From 1961 to 2003, William K. Coors served as Chairman of the Adolph Coors Company of Golden, Colorado. The grandson of brewery founder Adolph Coors, he joined the family firm in 1939, where he pioneered the development of the recyclable aluminum can. He assumed the chairmanship and presidency of the Coors Company in 1961, shortly after his older brother, Adolph Coors III, was murdered in a bungled kidnapping attempt. Rising above this senseless tragedy, William Coors led the company through an unprecedented period of expansion, one that ultimately transformed a little known local brewery into the nation’s third largest, a massive, vertically integrated business that included Coors Transportation, Coors Container (the largest single can plant in the world) and the Coors Food Products Company. He led the way in making the Coors Company energy self-sufficient, and expanded the company’s program of aluminum recycling, at one point recovering and recycling as much as 85 percent of its cans, while handling a third of the nation’s recycled aluminum. Even after retiring from the Board of Directors in 2003, he remained active in the company, working well into his 90s as a senior technical adviser.

coors-william-k-individuals-coors


William Coors on March 12, 1976, by photographer Bill Johnson.

The Adolph Coors Company Board of Directors posing together at the dedication of the new headhouse at the brewery in Golden, Col., on April 16, 1952. Three men are standing and three men are seated on top of the headhouse. Standing in back left to right are brothers, William K. Coors, Joseph Coors, and Adolph Coors III. Seated in front left to right are brothers Grover Coors, Herman Coors, and Adolph Coors II (from the Golden History Museum).

And here’s a short video about Bill Coors, from his induction into the Colorado Business Hall of Fame in 1996.

Filed Under: Birthdays, Just For Fun Tagged With: Colorado, Coors, History

Beer Birthday: Conrad Seidl

August 11, 2025 By Jay Brooks

conrad-seidl
Today is the 67th birthday of Austrian beer writer Conrad Seidl. Our paths have crossed several times over the years, usually at judging events, and we’ve also contributed to some of the same international beer books. But during a press trip to Belgium in 2013, I finally had a chance to spend more time with Conrad and get to know him a bit better, which was great. He’s an amazing person — absolutely one-of-a-kind — and great fun to enjoy a beer with. Join me in wishing Conrad a very happy birthday.

Me and Conrad in Minneapolis during CBC in 2022.
DSCN6257
Conrad, with Stephen Beaumont, me and Michelle Wang, during a beer dinner in Antwerp several years ago.
DSCN6285
Roger Protz and Conrad, in Belgium, 2013.
2014-Bierguide-Bierpapst-Conrad-Seidl
A press photo of Conrad and the 2014 edition of his “Bier Guide.”
Bierpapst-Gif6
And it’s hard not to love this animated gif.

Filed Under: Birthdays Tagged With: Austria

Beer In Ads #5049: Get Your Quarts From LaCorte’s

August 10, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Fox De Luxe Bock Beer, which was published on August 10, 1951, though strictly speaking it was for a liquor store called LaCorte’s Park-In Liquors, located at 552-56 State Line St., in Calumet City, Illinois. [I checked, it appears to be the site of a Wendy’s today.] The ad was actually advertising a variety of alcohol, some twelve different products, but I cut them all out except the one bock beer and its neighbor. The bock is from the Peter Fox Brewing Co. of Chicago, Illinois, which was originally founded in 1896 as the Hoffman Bros. This ad ran in The Hammond Times, an afternoon paper serving Hammond, Whiting, and East Chicago, Indiana, though now is headquartered in Munster, and it just a few miles (less than 4) from the liquor store.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Illinois, Indiana

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