Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #1455: Every Golden Drop

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Tuesday’s ad is for Budweiser, from 1949. In the windy bleachers, watching a baseball game does look like an appetizing way to spend a day, especially if you have a hot dog and a beer. It’s too bad this idyllic picture of American life doesn’t really exist anymore, if indeed it ever did, because the beer and dog will run you some serious coin these days. Did they ever actually carry bottles around the stadium? I do miss the white paper hats worn by the vendors, though. There’s even one subversive rebel in this illustration. Do you see him? That fella in the middle, he’s not wearing a hat. He’s really living life, “every golden minute of it,” as the ad suggests, before ending with this ad copy. “Enjoy Budweiser, every golden drop of it.”

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Where Is Beer Country & Wine Country?

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Someone posted a link in a comment last week, and I’d been meaning to take a closer look it. It’s from the Washington Post’s Wonkblog: Do you live in beer country or wine country? These maps will tell you.

I love the idea that there’s a Wonkblog, but it has taken liberties in analyzing its data in the past, and this one seems to continue that trend. Still, there is some interesting information here. But the map of where both wineries and breweries are located is somewhat misleading, because it covers over the one with fewer, even if there are a lot of both kinds there, which is the case.

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More revealing, I think, is comparing the two individual maps, grape color is wine, hop green is beer. What becomes clear from looking at the two separately that’s lost in the map with both is that fermentation takes place, whether beer or wine, in higher concentrations in roughly the SAME locations nationwide.
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With very few exceptions, areas that have heavy concentrations of wineries also have a lot of breweries, too. That can’t be a coincidence, can it? To me, that leads to the inescapable conclusion that there is no wine country or beer country, but instead pockets of fermentation, or fields of fermentation. I would not be surprised to learn that there is also a lot of cheese-making going on in the exact same areas, too. Fermentation, it seems, follows fermentation. But that makes sense, intuitively.

And here is beer wine individually, so you can see them in more detail closer up.
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Also, curiously the Pacific Northwest is ignored in their analysis. In the text, they state that “beermaking dominates in the Denver region, and along the Southern California coast. Tucson may be wine country, but brewers rule in Phoenix. Brewers are strongly represented along the coast of Lake Michigan, and in most of Florida. Brewing is big in East coast cities too.” But three of the biggest, and darkest, green areas are the San Francisco Bay Area, Portland, Oregon and Seattle, all three with bigger concentrations of breweries than any other areas mentioned, with the exception of Denver and San Diego, which look roughly equal. So why the did? Beats me.

Wonkblog concludes with a chart showing trends in the numbers of new wineries and breweries, at least from 1998 through 2012. Was there really no data yet for 2014, or even 2013? And why did they use U.S. Census data for this chart, rather than where they got the other datasets for the maps? Also, I remember sower growth in the early 2000s, but the chart shows negative growth in the number of breweries from 2001 to 2010. Can that be correct? Or does that have something to do with it being Census data? Curious.

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Patent No. 37578A: Improved Extract Of Malt

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Today in 1863, US Patent 37578 A was issued, an invention of Thomas Hawks, for his “Improved Extract of Malt.” There’s no Abstract, but the entire application is rendered as a two-page image. This is a very old patent, older than most commercial breweries still with us, issued in the middle of the Civil War.

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Beer In Ads #1454: Light-Hearted Living

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Monday’s ad is for Falstaff, from what looks to be the 1950s or early 1960s, when bowling still was king. Two couples locked in a bowling struggle, intently watching … what, she still has the ball in her hand and yet they’re all looking down the lane. I especially love how the next round, all four bottles on that tray, are perfectly displayed with their labels facing out. That is impressive.

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Urban Chestnut To Buy German Brewery

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Here’s some interesting news, and a nice twist or role reversal of recent events. Florian Kuplent, the talented former Anheuser-Busch brewer, in 2011 opened the Urban Chestnut Brewery in St. Louis, after A-B was acquired by InBev. I first met Florian in Denver shortly after he’d brewed an excellent German-style hefeweizen at the Fort Collins A-B brewery. Kuplent was born in Bavaria, Germany, and also was trained as a brewer at Weihenstephan.

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According to the St. Louis Post-Dispatch, Urban Chestnut “has acquired the Bürgerbräu Wolnzach brewery in Wolnzach, which is about 35 miles north of Munich.” That’s right, a small craft brewery has bought a German brewery. Apparently, Bürgerbräu Wolnzach closed down around six months ago, and Klupent saw an opportunity. The Post-Dispatch explains that the “St. Louis-based company plans to brew small batches of beer at the Bavarian facility in the second quarter of 2015. Financial terms of the acquisition were not disclosed.”

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Patent No. D609053S1: Beer Glass

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Today in 2010, US Patent D609053 S1 was issued, an invention of Ramses Dingenouts, assigned to Heineken Supply Chain B.V., for his “Beer Glass.” There’s no Abstract, and the entire application is just one sentence. “The ornamental design for beer glass, as shown and described.”

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Obviously, this designed has been used by Heineken as a proprietary glass in recent years, over the five years since the patent was granted.

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The Brewhog Saw His Shadow Again, 6 More Weeks Of Winter Beers

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Over in Gobbler’s Knob, in Punxsutawney, Pennsylvania, Phil the Groundhog — a.k.a. Brewhog — raised up his head this morning and looked around, and this year saw his shadow everywhere he looked for the second year in a row. You know what that means. It’s six more weeks of drinking winter beers this year. Or something about a late spring, I can’t keep it straight. You can see a video of Punxsutawney Phil here. And there’s more information about Groundhog Day at the Punxsutawney Groundhog Club.

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Patent No. 468258A: Bottle-Sealing Device

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Today in 1892, US Patent 468258 A was issued, an invention of William Painter, for his “Bottle-Sealing Device.” There’s no Abstract, and it’s funny to see it called a “bottle-sealing device,” when essentially it’s simply a crown or bottle cap. Is it possible that the term had not yet been coined at this point? Painter in his application described his device:

For use with any suitable sealing medium, whether in the form vof a plug or a disk, or a combined disk and plug, applied at or in the mouth of a bottle, I have devised metallic sealing-caps embodying certain novel characteristics which render them highly effective and so inexpensive as to warrant throwing them away after a single use thereof, even when forcible displacement, as in opening bottles, has resulted in no material injury to the caps.

I have seen his name linked to the invention of crowns, so these may be the very first ones.
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Patent No. 3232491A: Container For A Keg Or The Like

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Today in 1966, US Patent 3232491 A was issued, an invention of William F. Hunt, assigned to Reynolds Metals Co., for his “Container for a Keg or the Like.” There’s no Abstract, and although the drawings suggest the invention is a jockey box-like container for kegs, at one point he mentions “beer is now being sold in barrel-shaped kegs formed of metallic material, such as aluminum containing metallic material or the like, having a capacity of around 2 to 2 1/2 gallons,” adding that this phenomena is growing in popularity and “that people are more frequently buying beer and other beverages in larger and more economical containers not only for home use but also for picnics and the like.” Now admittedly I was only seven in 1966, so wasn’t buying too many kegs at the time, but I certainly don’t remember these 2 to 2-1/2 gallon kegs of which he speaks. I do remember 5L mini kegs made primarily by German brewers in the mid-1990s, but that would have been just over 1.3 gallons. So despite its appearance, this keg box would have been much smaller than it looks, being designed for a much smaller keg, though it’s described as “an improved container is provided for receiving such a keg or the like wherein the container supports the keg in a novel manner to permit the same to be completely surrounded by ice or other cooling medium so that the keg will be refrigerated and the beverage remain cool until the same is dispensed from the keg.”
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Beer In Ads #1453: In Football, We Went Head To Head

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Super Sunday’s ad is for Miller Lite, from 1981. Featuring a number of former football players, including Fred “The Hammer” Williamson and Billy Kilmer, at a bar claiming that “In Football, We Went Head To Head. But When It Comes To Lite Beer, We See Eye To Eye.” I’m not sure that will happen anytime soon for either the Seattle Seahawks or the New England Patriots, especially after the brawl that erupted in the very last seconds of this year’s Super Bowl earlier tonight.

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