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Jay R. Brooks on Beer

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Beer In Film #98: Vermont Craft Beer — Fiddlehead Brewery

April 8, 2014 By Jay Brooks

brookston-film
Today’s beer film is an episode about Vermont craft beer done by Vermont Public Television. This episode is from 2013 and features the http://www.fiddleheadbrewing.com/ in Shelburne, Vermont.

Filed Under: Breweries, Just For Fun Tagged With: Documentary, Television, Vermont, Video

Beer In Ads #1154: Double Header

April 7, 2014 By Jay Brooks


Monday’s ad is for Pabst, from some time in the 1940s, based on the suit the men are wearing at a baseball game. Apparently if you drink Pabst, and more importantly, bring some home for your wife, you’ll get out of the doghouse and she’ll forget all about being late because you went to a baseball double header. Too bad real life doesn’t work that way.

Pabst-dbl-header

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Sports

Beer In Film #97: Vermont Craft Beer — Rock Art Brewery

April 7, 2014 By Jay Brooks

brookston-film
Today’s beer film is an episode about Vermont craft beer done by Vermont Public Television. This episode is from 2013 and features the Rock Art Brewery in Morrisville, Vermont.

Filed Under: Breweries, Just For Fun Tagged With: Documentary, Television, Vermont, Video

Beer In Ads #1153: Remember The Time We Taught Mary How To Bat?

April 6, 2014 By Jay Brooks


Sunday’s ad is by the United Brewers Industrial Foundation, from 194. It was part of their award-winning “Morale is a Lot of Little Things” campaign. This one, “Remember The Time We Taught Mary How To Bat?,” seems a bit insensitive by today’s standards, but was attempting, at least, to remind people why we were fighting World War 2, with the aim of building up morale both at home and in the various theatres of war.

bf-1944-baseball

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, Brewers Association, History, Sports

Bistro IPA Festival Winners 2014

April 6, 2014 By Jay Brooks

bistro
For the fourth straight year I missed the Bistro IPA Festival, as I was in Yosemite National Park with my family. Happily, owner Vic Kralj was again kind enough to send me the list of the winners. Citra Extra Pale Ale, from Knee Deep Brewing in Lincoln (and a new brewery and tap room in Auburn), was chosen best in show, out of 75 IPA offerings, at the 17th annual IPA Festival yesterday at the Bistro in Hayward, California. The full list of winners is below.

  • 1st Place: Knee Deep Citra Extra Pale Ale (Knee Deep Brewing)
  • 2nd Place: Citra-R-Ama (Pizza Port Solana Beach)
  • 3rd Place: Middle Man IPA (Pizza Port San Clemente)
  • People’s Choice: Knee Deep Citra Extra Pale Ale (Knee Deep Brewing)

Filed Under: Beers, Breweries, Events, News Tagged With: Awards, California, Northern California

Beer In Film #96: Vermont Craft Beer — Hill Farmstead Brewery

April 6, 2014 By Jay Brooks

brookston-film
Today’s beer film is an episode about Vermont craft beer done by Vermont Public Television. This episode is from 2013 and features the Hill Farmstead Brewery in Greensboro Bend, Vermont.

Filed Under: Breweries, Just For Fun Tagged With: Documentary, Television, Vermont, Video

EU Negotiating For Protected Beer Names

April 6, 2014 By Jay Brooks

european_union
Apparently in Washington, our Congress is hard at work negotiating a free trade agreement with the EU. Not surprisingly, the EU is asking for protective status of European products that are traditionally from Europe. You can’t really blame them. For instance they’re asking for the names “feta” and “parmesan” only for cheese made in Europe. I don’t know the history of those cheeses, but I’m guessing Greece and Italy do, and believe their cheeses to be the true expressions of them. They’re also asking that “‘bratwurst’ be allowed on only European-produced sausages.” Again, I don’t know the history but given that German and other European immigrants came to America and started businesses making bratwursts a hundred years ago, or more, it seems a tough sell. I likewise assume it was Italians in the U.S. who began marketing parmesan cheese here long before Kraft got in the game.

But according to an article in the USA Today, Senators: Back off our brats, beer, they’re not stopping there. I might have expected that Belgian beer might be part of the negotiations, since Belgian brewers aren’t thrilled about American beers labeled as “Belgian” instead of “Belgian-style.” But it’s “Oktoberfest” they object to. According to the story, “[i]f U.S. negotiators agree to European demands, U.S. manufacturers would have to change product names to “Oktoberfest-like ale.”

But since an “Oktoberfest” beer has certain style parameters that just about any brewer worth his salt could replicate, I can’t see how that one makes sense. I’ve never known German brewers to complain about that the way that I’ve heard Belgian brewers, but maybe I’ve missed that. Can a beer style, once created in a geographic area, sometimes because of the locally available ingredients or water source, only be made in that same place to be considered authentic? I think we can say yes for lambics, but others? What do you think?

There’s also countless local American Oktoberfest events throughout September and October each year, some have been taking place for decades or longer. Does Germany object to those, too?

oktoberfest2012-kettenkarusselldigitalcathttpflic.krpdedcru

Filed Under: Beers, News, Politics & Law Tagged With: Europe, Government, Politics, United States

Beer In Ads #1152: G … What A Wonderful Beer!

April 5, 2014 By Jay Brooks


Saturday’s ad is for Gunther, from 1959. The ad appeared in the Baltimore Orioles Yearbook for the 1959 season. Gunther Brewing was also located in Baltimore, Maryland.

1959_baltimore_yearbook_beer_ad_2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Sports

Beer In Film #95: Vermont Craft Beer — Alchemist Brewery

April 5, 2014 By Jay Brooks

brookston-film
Today’s beer film is an episode about Vermont craft beer done by Vermont Public Television. This episode is from 2013 and features the Alchemist Brewery in Waterbury, Vermont.

Filed Under: Breweries, Food & Beer Tagged With: Documentary, Television, Vermont, Video

Beer In Ads #1151: Roberto Clemente For Ballantine

April 4, 2014 By Jay Brooks


Friday’s ad is for Ballantine, from around 1950. The ad features Pittsburgh Pirate right fielder Roberto Clemente, so it must have been before 1973, since Clemente died in a plane crash while delivering aid to victims of an earthquake in Nicaragua on December 31, 1972. I still have one of his baseball cards from when I was a kid. If I had to guess, I’d say the ad is not an ad per se, but more likely was part of a baseball program sold at the stadium, except that at second glance the text is in Spanish, saying “Roberto Clemente at bat for Ballantine beer.”

Ballantine-1969-Roberto-Clemente

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Sports

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