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Beer In Ads #800: The Thirsty Soul’s Most Welcome Sight

February 8, 2013 By Jay Brooks


Friday’s ad is for Barclay’s Lager, probably from around the 1930s. It’s another scraperboard illustration, and I love the poetic ad copy: “The Thirsty Soul’s Most Welcome Sight, Barclay’s Lager — Dark or Light.” And then there’s this bit of wisdom from the bottom of the ad, extolling Barclay’s Lager as “the drink for every kind of thirst.” Now that’s got me wondering about how many different kinds of thirst are there? Is there is list? Is it ranked by degrees of thirstiness? I need to know.

scan

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, UK

X-ray Crystallography Figures Out Structure Of Hops

February 8, 2013 By Jay Brooks

beer-x-ray
Here’s an interesting scientific development, where a team of scientists “used a process called X-ray crystallography to figure out the exact structure of [hop] acids, humulone molecules, and some of their derivatives, produced from hops in the brewing process.” According to the story in Futurity, they already knew that “beer and its bittering acids, in moderation, have beneficial effects on diabetes, some forms of cancer, inflammation, and perhaps even weight loss.”

The story comes from the journal Angewandte Chemie International Edition and a recent article Absolute Configuration of Beer′s Bitter Compounds. Here’s the opening part of the article.

The science and art of making beer, likely the oldest liquid fermented by humans, stretches over millennia. Production typically involves boiling beer wort together with hops, which acts as a natural preservative, but the generated iso-α-acids are known to be prone to decomposition, and consequently, more stable reduced hops extracts, such as the tetrahydro-iso-α-acids, have been developed. These latter compounds are separately produced and frequently added to beer to achieve a consistent level of bitter taste. Scheme 1 gives an overview of the iso-α-acids formed by heat-induced isomerization.

nsch001

The rest of the story talks about how they isolated the hops in such a way that they might be able to be extracted to use in medicine to take advantage of their healthful properties, that you couldn’t really get just by drinking beer because the amounts in beer were too small to be effective.

The press release from the University of Washington, where the study was conducted, explains the study in layman’s terms.

Humulone molecules are rearranged during the brewing process to contain a ring with five carbon atoms instead of six. At the end of the process two side groups are formed that can be configured in four different ways—both groups can be above the ring or below, or they can be on opposite sides.

Which of the forms the molecule takes determines its “handedness,” Kaminsky says, and that is important for understanding how a particular humulone will react with another substance. If they are paired correctly, they will fit together like a nut and bolt.

If paired incorrectly, they might not fit together at all or it could be like placing a right hand into a left-handed glove. That could produce disastrous results in pharmaceuticals.

Kaminsky cites thalidomide, which has a number of safe uses but was famously used to treat morning sickness in pregnant women in the late 1950s and early 1960s before it was discovered to cause birth defects. Molecule “handedness” in one form of the drug was responsible for the birth defects, while the orientation of molecules in another form did not appear to have the negative effects.

To determine the configuration of humulones formed in the brewing process, coauthors from KinDex Therapeutics, a Seattle pharmaceutical firm that funded the research, recovered acids from the brewing process and purified them.

They converted the humulones to salt crystals and sent them to Kaminsky, who used X-ray crystallography to determine the exact configuration of the molecules.

“Now that we know which hand belongs to which molecule, we can determine which molecule goes to which bitterness taste in beer,” Kaminsky says.

The authors point out that while “excessive beer consumption cannot be recommended to propagate good health, isolated humulones and their derivatives can be prescribed with documented health benefits.”

Some of the compounds have been shown to affect specific illnesses, Kaminsky says, while some with a slight difference in the arrangement of carbon atoms have been ineffective.

The new research sets the stage for finding which of those humulones might be useful in new compounds to be used as medical treatments.

Anybody seeing a new kind of hop pellet? One you take every day with your vitamins, perhaps.
hop-pellets

Filed Under: Beers, News Tagged With: Hops, Science, Statistics

The Top Beers Of Asia

February 8, 2013 By Jay Brooks

asia
Today’s infographic is the Top Beers of Asia, showing a beer — the most popular? — from each of eleven Asian countries. It was created for Travel Indochina, an Australian travel agency specializing in travel to those nations.

top-beers-of-asia

Filed Under: Beers, Just For Fun Tagged With: Asia, Infographics

Beer In Ads #799: A Pint Of Praed’s Please!

February 7, 2013 By Jay Brooks


Thursday’s ad is for Campbell Praed of Wellingborough, Northamptonshire, from around 1934. It’s a scraperboard illustration by Walter Johnston for “A pint of Praed’s please!”

scan 1

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, UK

Anchor Releases California Lager

February 7, 2013 By Jay Brooks

anchor-new
Last night I atended a special release party at Anchor Brewery for their newest Beer, Anchor California Lager. It’s the same beer that was the first in their Zymaster series. According to Anchor co-owner Keith Greggor, the reaction to the beer was overwhelmingly positive, especially from distributors, and that persuaded the brewery to release it as a year-round beer in 12-oz. bottles. The release also coincides with a new partnership between Anchor and the California State Parks Foundation, where a portion of the proceeds from the beer will be donated to the parks foundation, a very worthy cause in my opinion. For now, the beer will only be available in California.

Anchor-Cal-Lager

From the press release:

Today, Anchor Brewing announces that Anchor California Lager®, California’s first genuine lager reborn, is being added to our core lineup of distinctive beers with case sales supporting the California State Parks Foundation. This new release is currently available in California only.

Anchor California Lager was the first beer in our Zymaster® Series, originally released as a limited draught beer in early 2012.

“Our first release of this historical brew was immensely popular with the public and also with our Anchor employees,” said Keith Greggor, CEO of Anchor Brewing Company. “From day one, Anchor California Lager resonated with us not only because of its distinctive flavor, but also because of the rich brewing history that it celebrates.”

Anchor Steam’s® roots go back to the Gold Rush, long before icehouses and modern refrigeration made traditional lagers a viable option. In 1876—thanks to an ice pond in the mountains and a belief that anything is possible in the Golden State—a little brewery named Boca created California’s first genuine lager. Anchor California Lager is our re-creation of this historic beer.

Made in San Francisco with two-row California barley, Cluster hops (the premier hop in 19th-century California), and our own lager yeast, Anchor California Lager is kräusened and lagered in our cellars. This all-malt brew is a delicious celebration of California’s unique brewing heritage.

The California grizzly bear on our Anchor California Lager label is from a woodcut by Durbin Van Vleck (1833–1898), courtesy of The Bancroft Library, UC Berkeley. First published in 1856 in San Francisco, it is a superbly crafted rendering of an original illustration by Charles Christian Nahl (1818–1878), who had painted both eastbound and westbound versions of this bear. Nearly a century later, Nahl’s bear served as inspiration for the design of the bear on California’s modern state flag. Although that bear is heading west, our bear—like the bear on Boca Brewing’s historic lager label—is heading east.

Anchor California Lager (4.9% ABV) is unique. Crisp, clean, and refreshing, its rich golden color, distinctive aroma, lingering creamy head, balanced depth of flavor, and incredibly smooth finish are like no other lager today.

Anchor California Lager is now available year-round in 6-packs, 12-packs, 22-ounce bottles, as well as on draught at select bars, restaurants and retailers throughout California.

Anchor’s history, California’s first genuine lager beer, and our state parks were all born in the second half of the 19th Century. To celebrate California’s unique heritage, we are proud to announce that a portion of the proceeds from Anchor California Lager case sales will support a new partnership with the California State Parks Foundation. As a tribute to our shared history and traditions, we’re forming an Anchor California Lager Grant, to be awarded by the California State Parks Foundation as a part of their Discretionary Grants program to benefit state parks.

California State Parks Foundation is an independent nonprofit organization dedicated to protecting, enhancing and advocating for California’s 280 state parks – the largest state parks system in the United States. California State Parks Foundation’s work revolves around the belief that all Californians deserve access to excellent state parks – from beaches to mountain ranges, deserts to redwood forests, and everything in between.

ABC12ozCaliforniaLager
From last night’s release party:

P1010435

And finally, here’s a new video about the beer:

Filed Under: Beers, Events, Just For Fun, News Tagged With: Anchor Brewery, California, new release, San Francisco, Video

Craft Beerds On Tour Beginning Tonight

February 7, 2013 By Jay Brooks

craft-beerds
My neighbor, friend and colleague Fred Abercrombie, is debuting his new book, Craft Beerds, tonight at Taps in Petaluma. The book is a raucous look at nearly 200 beer labels involving beards, or beerds, and it’s just in time to kick off SF Beerd Week.

Taps_BeerWeekPoster_Lagunitas

Pick up your own copy of the book, signed by the author.

beerds-book

I’ll be there at least the first hour, too, but if you can’t make it tonight at Taps, consider one of the other book signing events taking place during SF Beer Week. First, there will be an event at 21st Amendment on Tuesday, February 12 (Lincoln’s birthday) starting at 6:30 p.m.

CraftBeerds_21st_BeerWeekPoster

The next night, Wednesday, February 13, beginning at 9 p.m. they’ll be a book signing at Zeitgeist in San Francisco. They’ll also be featuring Lagunitas “SoCo ‘Stache Stout.”

Zeigeist_BeerWeekPosters_01.21.13

UPDATE: Author Fred Abercrombie with his bearded fans from last night’s book release party:

P1010447
.

Filed Under: Events, Just For Fun Tagged With: Announcements, Beer Books, Northern California, San Francisco

The Wide World Of Beer

February 7, 2013 By Jay Brooks

periodic-table
Today’s infographic is yet another expression of the varieties of different types of beer. Entitled The Wide World of Beer, it was created by graphic designer Sean Seidell.

wideworldofbeer

Filed Under: Beers, Just For Fun Tagged With: Beer Styles, Infographics

Beer In Ads #798: You Will Enjoy …

February 6, 2013 By Jay Brooks


Wednesday’s ad is for John Smith’s XXX, from around 1950. John Smith’s is a UK brand and although it’s not part of their current line-up of beers, I presume that the XXX was their strong beer. The smiling man holding the beer looks really familiar as a British comedian of the time, but I can’t quite place who it might be. Anyone have a thought?

john-smiths-xxx-1950s

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, UK

The United States Of Good Beer

February 6, 2013 By Jay Brooks

maps-usa-color
Today’s infographic is The United States of Good Beer, created by Good, with one brewery per state.

transparency
Click here to see the map full size.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Infographics, United States

Beer In Ads #797: No. 3 Scotch Ale

February 5, 2013 By Jay Brooks


Tuesday’s ad is for No. 3 Scotch Ale, from William Younger’s, possibly from 1913. I like its simplicity, and especially the beautiful label.

Youngers-No-3

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Scotland

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