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Zwanze Day 2015

September 19, 2015 By Jay Brooks

cantillon russian-river
Today was Zwanze Day, an annual holiday deliciously made up by Jean Van Roy of Brasserie Cantillon. Cantillon made the first Zwanze beer in 2008, which that year was a rhubarb beer. In subsequent years they’ve made beers with elderflowers, pineau d’aunis (a red wine grape) and a sour witbier, made with the traditional coriander and orange peel, and last year they made Cuvée Florian, essentially Iris Grand Cru blended with cherries. This year, the beer was Wild Brussels Stout

zwanze-2015

Each year, the beer is tapped at the very same time at locations around the world, regardless of times zone. Once again, this year the Zwanze Day beer was available at 56 beer bars or breweries in seventeen countries. One of those was Russian River Brewing, one of my local breweries, so I again spent the morning there with owners Vinnie and Natalie Cilurzo.

But before we get to the beer, here’s a little history of Zwanze Day. Belgium has essentially two separate regions, with the northern half known as Flanders. The language spoken there is a dialect of Dutch, known by the same name as the people of Flanders: Flemish. The word “zwanze” is unique to Flemish, has its origins in Yiddish, and essentially means a self-deprecating type of humor that’s typified by sharp-edged, playful jokes, usually good-natured. It’s said that this type of humor has become “a characteristic, defining trait” of the Flemish themselves, and for some a way of life. A “zwanze” is a joke, a “zwanzer” a joker. It was with that same playful spirit that Cantillon approached the concept of making a Zwanze beer. The goal was to create a fun beer; something a little unusual, using non-traditional ingredients.

And here’s Jean Van Roy explaining this year’s Zwanze beer:

With its Zwanze 2015, in its own way Cantillon wanted to perpetuate this typically Belgian surrealist mindset. In doing so, a few changes were made to the recipe for a traditional stout. Specifically, I fermented some raw wheat to improve mellowness and enhance storage characteristics and did not use roasted barley to avoid further accentuating the dry aspect, which was already present as a result of spontaneous fermentation.

The recipe is that of a stout, the colour is that of a stout, and spontaneous fermentation followed by 28 months of maturing in a cask has given birth to a “surreal” stout.

The dry and tart notes of a spontaneous fermentation beer combine with the roasted, slightly burnt and delicate chocolate flavours sometimes found in certain stouts.

For the 28 months of maturing we used three types of casks: 50% of the casks had already contained lambic, 25% had already been used for Côtes du Rhône wine and 25% had already been used for Cognac. Beers that have matured in old Cognac casks take up the warmth of the alcohol while those from casks having contained red wine adopt winey and fruity characteristics.

This “wild” stout’s fruitiness and “cooked” side reveal rancio flavours that are characteristic of Madeira or Banyuls wines.

Cantillon-Zwanze-Stout-2015
Having a little fun with one of Belgium’s best known artists, Rene Magritte, and one of his best known paintings, The treachery of images (a.k.a. Ceci n’est pas une pipe.)


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People lined up to try the very limited release Zwanze, stretching about halfway down the block. So not as crazy as for Pliny the Younger, but a respectable number of people, and enough that not everyone in line could be guaranteed a sample by around an hour before opening time.

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The doors to the brewpub opened at 11, an hour before the worldwide toast was to take place. Four other beers from Cantillon were available on draft — Gueuze, Iris, Kriek and Rose de Gambrinus — so people had something to enjoy while they waited. And Vinnie greeted people as he walked around while people were seated.

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The first pour of this year’s Zwanze beer right at Noon.

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Followed by the first trays of Zwanze ready to be served.

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Vinnie and Natalie after giving the Zwanze Day toast.

Filed Under: Beers, Events, Just For Fun Tagged With: Bay Area, Belgium, California, Cantillon, Photo Gallery

Duvel Invests In Firestone Walker

July 16, 2015 By Jay Brooks

duvel firestone-walker-long-cask
Earlier today Firestone Walker Brewing — in a carefully worded press release — announced that Duvel Moortgat and Firestone Walker “will combine their two companies in the USA.”

Here’s they said it on their website, at Firestone Walker news:

FW-Announcement_Letter

And this was the press release sent out:

July 16, 2015 – Kansas City, Mo., & Paso Robles, Ca. – In an agreement signed earlier this week, Firestone Walker Brewing Company and Duvel Moortgat will combine their two companies in the USA. The California brewery will continue to operate independently in Paso Robles under its current leadership of David Walker and Adam Firestone.

David Walker and Adam Firestone, joint founders of Firestone Walker said: “The Firestone Walker and Duvel Moortgat families have combined forces to broaden their capacity and scope as brewers. Long admirers of each other’s beers, culture and breweries, the two teams saw the perfect fit for an alliance. The partnership will allow Firestone Walker to develop our capacity across the US in a conservative and thoughtful way by consummating a life long tie with this family-owned international craft brewer, who continue their commitment to participating in the American Craft Revolution.”

“The relationship I have built with David and Adam made Firestone Walker the perfect fit for future growth,” said Michel Moortgat, CEO of Duvel Moortgat. “We share the same values; have a great mutual respect for each other’s achievements and a deeply-held belief in exceptional quality as a platform for long-term success. Bringing Firestone Walker together with Boulevard, Ommegang, Duvel and the other craft breweries in our family creates a stronger platform in the USA for us both and allows us to collaborate on brewing in different locations across the USA”

“The most important thing that we can do for Firestone Walker is to help David and Adam manage the exponential growth that their team and their brewery is experiencing right now by providing financial and production capacity to support them,” said Simon Thorpe, President of Duvel Moortgat USA. “We are not integrating our organizations. Both Boulevard and Ommegang are also enjoying tremendous success and we still have much to do in realizing our dream for both these breweries.”

The transaction between Duvel Moortgat and Firestone Walker is expected to close later this year. It is an agreement between two private, family-owned companies, so no financial or contractual details will be disclosed.

It will be interesting to see how this is the same or different from the deal Duvel did with Boulevard Brewing almost two years ago, from which Boulevard seems to have emerged unscathed and doing well, both in terms of quality and public perception. At this point, it appears it may be similar, with very little changing in terms of day to day operations of the brewery and with all the key people remaining in place.

FWB_Primary_Logo_2COLOR

Filed Under: Beers, Breweries, Just For Fun, News Tagged With: Announcements, Belgium, Business, California

Brussels Beer Challenge To Be Held In Antwerp

June 1, 2015 By Jay Brooks

antwerp-a brussels-beer-challenge
2015 will mark the fourth year for the Brussels Beer Challenge. In its inaugural year it was held in Brussels, in the second year it was in Liege, and last year we were in Leuven. This year’s competition will be in Antwerp, described as a “city on the Scheldt, city of Rubens, of diamonds, of fashion, a port city… The sum of all these different aspects is what makes Antwerp into a real city: a vibrant, welcoming metropolis, which is also great fun and heart-warming, with green areas where you can relax and peaceful corners. Antwerp is a veritable cultural capital, which prides itself on its impressive architecture and splendid art. Moreover, Antwerp is a fashionista’s dream destination thanks to the stores of its world-renowned designers. The cafes only serve the best beers and foodies can enjoy the most delicious traditional and multicultural cuisine in the city’s restaurants. Antwerp: a pocket-sized metropolis which is sure to conquer anyone’s heart in no time at all.” And Antwerp also boasts two of the best frites shops anywhere.

From the press release:

During two days a tasting panel of 60 international renowned beer connoisseurs will taste 850 beers from all over the world. The participating beers are divided into categories based on origin, typicity and style and then evaluated. At the end of the two tasting days, the best beers, in each category, were awarded a gold, silver or bronze award.

This professional beer competition is a unique opportunity for all beer producers to compete with the best international and Belgian brewers.

Why organize this beer competition in Belgium?

Belgium is without a doubt the most unique beer country. Our country has a great expertise and an international reputation. It is only fitting that Belgium has his own professional beer contest. The mixed presence of both national and international specialists ensures that the awarded beers at the Brussels Beer Challenge can count on a huge media interest and international recognition. The Brussels Beer Challenge will take place from November 5-8, 2015.

I’m looking forward to going over and judging again this fall in Antwerp. Should be another great time.

Brussels-Beer-Challenge_cmyk

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The 2014 Brussels Beer Challenge judges in Leuven.

Filed Under: Beers, Breweries, Events, News Tagged With: Announcements, Awards, Belgium

Leffe IPA?

March 19, 2015 By Jay Brooks

leffe
Here’s an odd bit of news. The Belgian brand Leffe, owned by Anheuser-Busch InBev, has traditionally made abbey beers (though that’s certainly been changing since being acquired by ABI) and the current lineup from Leffe includes a “Blond, Brown, Ruby, Tripel, Radieuse or Vieille Cuvée,” and a few others, as listed on their website.

But according to an item on Totally Beer, a source in the French-speaking part of Belgium, La Libre, is reporting that ABI is planning on launching a new IPA under the Leffe brand, to be known as “Leffe IPA.” At least one Belgian beer source doesn’t think it’s a good idea, calling it a big mistake. It certainly seems like an odd fit to launch a hoppy beer under a label known for brewing abbey-style beers, not hop forward ones, no matter how popular IPAs might be.

Leffe-IPA
I made this up, but it doesn’t look right, does it?

UPDATE: It appears that ABI will not be calling the beer Leffe IPA after all. Much like the famous scene in “Pulp Fiction” about McDonald’s “Quarter-Pounder with cheese” being called the “Royale with cheese” in France, the Leffe IPA will also apparently be called the Leffe Royale. And take a look at the graphic below, taken from Beertime (though it appears it originally was printed in a catalog of some type), there will actually be three different Royales.

Leffe-royale

The graphic announcement says that the beer will have “subtle aromas” and “3 different varieties of hops” (despite listing four) but I think that’s just the first beer in the series. Curiously, it also appears to say that the Cascade hops are exclusive to Leffe, which unless I’m reading that wrong is an odd statement given that Cascade hops are the most popular hop variety used by smaller brewers. Of course, they could just be saying the beer is using Cascade hops exclusively, simply meaning it’s a single hop beer.

And this is a pretty interesting claim: “New brewing process: dry hopping.” I’m sure Britain’s brewers are howling with laughter at that one. Descriptors mentioned for the beers include “red fruits, peach, apricot, spices,” a “pronounced bitterness” and “very fruity.” So I guess the first beer is using the four listed varieties (Whitbread Golding, Cascade, Challenger and Tomahawk the second is brewed with the “Mapuche” hop variety from Argentina, and the last one Cascades. It’s possible that only the Cascade IPA is the IPA of the three, and that the others aren’t meant to be, just all more hop forward beers under the umbrella of the “Royale” series. H/T to The Beer Nut for sending me the link.

Filed Under: Beers, News Tagged With: Anheuser-Busch InBev, Announcements, Belgium, Business, IPA, new release, Rumors

Help Rebuild Belgium’s Hof ten Dormaal

January 7, 2015 By Jay Brooks

Hof-ten-Dormaal
Yesterday, January 6, was a dark day in Tildonk, Belgium, located in the Flemish Brabant, near the center of the northern part of the country. Tildonk is located in the municipality of Haacht, and that whole area has less than 14,000 people, so it’s a fairly small village. It was also home to a true farmhouse brewery, Hof ten Dormaal. The small brewery made a wide variety of beers, including a range of Belgians, sours, wild beers, a barrel-aged series and a number of experimental beers, too. I say “was,” because yesterday starting around 6:45 a.m. there was a fire at the brewery which completely destroyed the farm brewery, and the “bottling line, warm chamber and a big part of the stock (another account mentions thousands of bottles) are completely lost.” The brewery originally came from Montana, and was installed in 2009. The following year, they added a bottling line. Fortunately, the brewhouse and fermenters appear to have been spared, and, more importantly, no one in the family was injured.

hof-fire

During last year’s Brussels Beer Challenge, I had the pleasure of visiting the brewery, meeting André Janssens and his family, and tasting many of their beers along with my fellow judges. It’s out in the open countryside, a beautiful rustic setting. We visited the brewery, the tasting room, but spent most of our time in the garden, opening and enjoying the beer made right there at the farm.

The farm grows cereal and keeps cattle, and is “99% self-sustainable.” The farm grows its own hops and malt, their water comes from a well on the property and they make their energy from rape seeds grown in their fields. Yeast is the only ingredient they buy for brewing. They feed the leftovers to their livestock. Perhaps you’ve had their beer, it is imported by Twelve Percent Imports and available in California, along with Illinois, Massachusetts, New York, New Jersey, North Carolina, Pennsylvania, Maryland, South Carolina, Washington DC, and Wisconsin.

Here’s a short video showing part of the damage to the brewery and the farm buildings.

It didn’t always look like that, of course. Below are a few of my photos from my visit last November. Happily, there’s already an effort underway to return the once-picturesque brewery to former glory. A GoFundMe campaign has been set up and is soliciting donations. If you love good beer, please be generous.

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Outside the farmhouse brewery.

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I loved these tiny clay shields on the brick wall outside of the farmhouse.

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From the gate outside looking in to Hof ten Dormaal.

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Cafe seating on a patio outside the tasting room of the brewery.

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Inside the tasting room, local artwork hangs on the wall above wooden kegs aging beer.

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Owner and brewmaster André Janssens leads a tour of his brewery.

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Hof ten Dormaal’s brewhouse.

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The courtyard garden, surrounded by the family home, farm buildings, and the brewery.

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Some of the Brussels Beer Challenge judges posing in the courtyard.

hoften_dormaal

Again, if you love great beer and want to help support it, this is a great way to help out a family and their farmhouse brewery. Please donate to help rebuild the brewery through Go Fund Me and definitely go visit the brewery the next time you’re in Belgium.

UPDATE: Sam Vanderstraeten, the creator of the GoFundMe campaign posted some Day 2 photographs showing more of the destruction wrought by the fire.

Hof-ten-Dormaal-d2-3

Hof-ten-Dormaal-d2-1

Hof-ten-Dormaal-d2-2

Filed Under: Breweries, News Tagged With: Announcements, Belgium, Charity

Beer Pipeline To Be Built In Bruges

September 25, 2014 By Jay Brooks

pipeline-2
The West Flanders town of Bruges, in Belgium, is one of the most picturesque cities I’ve ever visited. Sadly, I’ve only been there twice, and one of those times was at night. The town center is a World Heritage Site, and it’s medieval architecture makes you think you’ve stepped back in time. In a way, it’s similar to our Colonial Williamsburg, where residents must agree to keep the colonial facade intact, so must people who live in downtown Bruges keep its exterior medieval.

Bruges_Canal_Panorama

There’s only one brewery in the ancient downtown, De Halve Maan, which can trace its root as far back as 1564, and has been owned by the Maes family since the 19th century. BUt according to an article in the UK newspaper, The Telegraph, neighbors haven’t been thrilled by the rumbling of beer trucks in and out of the cobblestoned streets, and officials worried it could be damaging local infrastructure. The Maes family wants to keep their historic brewery in the city, so they came up with a unique solution to please everybody, including the city government, which approved the project. The plan is to “‘build a two-mile underground pipeline will link the De Halve Maan brewery … to an industrial park where the beer will be bottled and shipped to drinkers worldwide,’ company director Xavier Vanneste said.”

Construction is set to begin in 2015, and will be Belgium’s first beer pipeline, paid for by the brewery. The pipeline is expected to keep around 500 trucks off Bruges’ street every year, which currently is estimated to be about 85% of current truck traffic in the historic downtown area. The Telegraph article also claims that “to avoid harming the city’s gothic facades and medieval belfry, pipeline construction will use some of the latest technologies perfected for the transport of oil and gas.”

DSCN5061

Filed Under: Beers, Breweries, Just For Fun, News Tagged With: Announcements, Belgium, technology

Zwanze Day 2014

September 21, 2014 By Jay Brooks

cantillon russian-river
Yesterday was Zwanze Day, an annual holiday deliciously made up by Jean Van Roy of Brasserie Cantillon. Cantillon made the first Zwanze beer in 2008, which that year was a rhubarb beer. In subsequent years they’ve made beers with elderflowers, pineau d’aunis (a red wine grape) and a sour witbier, made with the traditional coriander and orange peel. This year’s beer, Cuvée Florian, is essentially Iris Grand Cru blended with cherries, a new version of a beer Van Roy made for his son to celebrate his 18th birthday.

Each year, the beer is tapped at the very same time at locations around the world, regardless of times zone. This year the Zwanze Day beer was available at 56 beer bars or breweries in sixteen countries. One of those was Russian River Brewing, one of my local breweries, so I spent the afternoon there with owners Vinnie and Natalie Cilurzo, along with Rich and Tammy Norgrove (owners of Bear Republic Brewing) and a few of their friends.

But before we get to the beer, here’s a little history of Zwanze Day. Belgium has essentially two separate regions, with the northern half known as Flanders. The language spoken there is a dialect of Dutch, known by the same name as the people of Flanders: Flemish. The word “zwanze” is unique to Flemish, has its origins in Yiddish, and essentially means a self-deprecating type of humor that’s typified by sharp-edged, playful jokes, usually good-natured. It’s said that this type of humor has become “a characteristic, defining trait” of the Flemish themselves, and for some a way of life. A “zwanze” is a joke, a “zwanzer” a joker. It was with that same playful spirit that Cantillon approached the concept of making a Zwanze beer. The goal was to create a fun beer; something a little unusual, using non-traditional ingredients.

And here’s Jean Van Roy writing his explanation of this year’s Zwanze beer:

Some of you have already had the opportunity to taste Iris Grand Cru aged 3 years in a 400-litre cask. This product was sold without having been blended with a younger beer and so there was no possibility of secondary fermentation. As a result, Iris Grand Cru is a non-sparkling beer and it is meant to be drunk like cereal wine. Without cold hopping, its fragrances tend more towards the characteristic acidity of a spontaneous fermentation product associated with a slight caramel taste.

In other news, my eldest son, Florian, turned 18 on 3 May. To duly celebrate his transition to adulthood, and as the worthy son of a lambic brewer, Flo received a rather original birthday gift: an entire cask filled with “Cuvée Florian”.

Admittedly, finding the name was easy, but it was another matter to come up with the actual beer we were going to produce on this occasion. When I first tasted the Iris Grand Cru, I immediately thought that adding a touch of fruitiness to the caramel accent could be very complementary. And since my son’s favourite beer is kriek, I based myself on a mix of these two products to create his birthday present.

As my goal was not to create some kind of kriek clone, I reduced the amount of fruit by 40% in this blend with the Iris Grand Cru. After all, the core idea was to contribute fruitiness and mellowness to the base beer, not recreate a beer that tasted like sour cherries. Although cold-hopping with the same quantities used for “traditional” Iris would probably have masked the blend’s very subtle fragrances, I still wanted to add a touch of bitterness to this birthday present and decided to opt for a small dose of superb and very delicate Bramling Cross hops. The linger on the palate is very complex while the fruity fragrances of the hops play a subtle role without throwing off balance the beer’s range of flavours and bouquet.

For this Zwanze 2014 I had originally planned on using the spontaneous fermentation stout brewed at the beginning of 2013, but despite the fact that this beer is already very good I have the feeling that another year of maturing in a cask will give it more delicateness and character. In light of this we needed another beer to replace our “wild” stout so as to be able to organise our Zwanze Day, and as you will undoubtedly have understood by now, the success of “Cuvée Florian” meant that it did not take very long for us to make a decision.

I did ask the kid if he was OK with me making a new version of his birthday present, and since this was not a problem for him, it was only logical to call this Zwanze 2014 “Cuvée Florian”!

DSCN1557-crop
Natalie Cilurzo announcing that the Zwanze Day beer was tapped and explaining how each person would get their pour in an orderly fashion, in an effort to avoid the day devolving into chaos. Happily, everything ran smoothly.

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The first pour of Cuvée Florian for Zwanze Day 2014.

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In order to insure that everyone got a pour of the Cuvée Florian in the order that they arrived, Russian River handed out numbered tickets. Numbers 1 and 2 arrived at the brewpub last night, and closed the place, then waited at the door overnight to be first in line when they opened on Zwanze Day. This is customers #1 and #2, Steven Weinschenk and his friend Tony Carvutto, for the Zwanze Day beer, Cuvée Florian.

DSCN1568
My pour. After the keg emptied, about an hour after it was tapped, kegs of Cantillon Gueuze and then Rosé de Gambrinus were tapped, too. It’s always a great experience enjoying freshly tapped Cantillon. But they were also pouring aged Beatification, Russian River’s abbey double, which was tasting awesome. But I’m also really enjoying a couple of their new beers, Dribble Belt, a “hoppy session ale, and the STS Pils.

And finally, here’s a short video of the first pours of this year’s Zwanze Day beer, Cuvée Florian at Russian River. A special thanks to Vinnie and Natalie Cilurzo for their hospitality. Another fun Zwanze Day.

Filed Under: Beers, Events, Just For Fun Tagged With: Belgium, Cantillon

Reveal Your First Belgian In The Next Session

August 11, 2014 By Jay Brooks

session-the
For our 91st Session, our host is Breandán Kearney, who is the beery half of Belgian Smaak, along with budding chocolatier Elisa. For his topic, he’s chosen My First Belgian, meaning to participate in the September Session, he wants to know about yours.

Our blog is called ‘Belgian Smaak’. We love (and investigate, write about and drink) fantastic beers from other countries around the world, but the reason we started the blog was that we were blown away by the variety of flavours that Belgium offers in its beer and wanted to enjoy our own adventure in taste.

Although David Turley of Musing Over a Pint did host a great session on Belgian-style triples (A Tripel for Two) back in February 2009, we noticed with no small element of surprise that there has not yet been a Session dedicated to discussing beers from this country generally and so we feel that we are the hosts to bring Belgian beer to the tip of your tongues both literarily and libatiously.

This topic was inspired by my own experience in moving to Belgium last year. Having only Guinness and Macro-Pils as a reference (until recently the only choice available in Ireland), my attitude towards beer was completely re-aligned when I first encountered Belgian beer culture.

There’s no rules for participating in this Session. If you’ve never tried a beer brewed in Belgian, now your chance. Or write about your favorite Belgian type of beer. The sky’s the limit. Their “aim here is to explore, discuss and hopefully celebrate the ways (if any) in which this fascinating beer culture has personally impacted on each of you, the passionate beer blogging community.” But see his thoughtful, detailed announcement for the myriad ways you can participate in next month’s Session.

belgium-new-flag

So put on your Belgian cap and write your blog post — no Flemish necessary — on Friday 5 September 2014, and link to Belgian Smaak’s announcement in your post. Also, he’s asking that you leave a comment below his announcement with a link to your post on that same day to facilitate doing the roundup.

belgian-glasses

Filed Under: Beers, Just For Fun, The Session Tagged With: Announcements, Belgium

Brussels Beer Challenge To Be Held In Leuven

May 2, 2014 By Jay Brooks

brussels-beer-challenge
2014 will mark the third year for the Brussels Beer Challenge. In its inaugural year it was held in Brussels, in the second year it was in Liege. This year’s competition will be in Leuven, described as a “beautiful historic city with a rich cultural life, countless moments, excellent hotel and conference facilities, and blessed with a noble and ancient brewing tradition.”

From the press release:

During two days a tasting panel of 60 international renowned beer connoisseurs will taste 750 beers from all over the world. The participating beers are divided into categories based on origin, type and style and then evaluated. At the end of the two tasting days, the best beers, in each category, will be awarded a gold, silver or bronze award. This professional beer competition is a unique opportunity for all beer producers to compete with the best international and Belgian brewers.

Why organize this beer competition in Belgium?

Belgium is without a doubt the most unique beer country. Our country has a great expertise and an international reputation. It is only fitting that Belgium has his own professional beer contest. The mixed presence of both national and international specialists ensures that the awarded beers at the Brussels Beer Challenge can count on a huge media interest and international recognition. Dirk Vansina, alderman of tourism: “In the last weekend of October, when the professional beer tasters are judging the beers, the visitor can also enjoy beer in town. Tourism of Leuven is working on an interesting program in which she confirms her title of beer capital. The program will be confirmed later.”

I’m looking forward to going over and judging this fall in Leuven. Should be a great time.

Brussels-Beer-Challenge_cmyk

Here is a chart showing the gold medals awarded at last year’s Brussels Beer Challenge:
BBC-Golds-2013

And here is a chart showing the medals awarded to Belgian breweries at last year’s Brussels Beer Challenge:
BBC-Belgian-Winners-2013

Filed Under: Beers, Breweries, Events, News Tagged With: Announcements, Awards, Belgium

The New Belgian Flag

March 5, 2014 By Jay Brooks

belgium
The Association of Belgium Brewers recently launched a campaign to celebrate Belgian beer … in Belgium. The marketing push, called “Fiers de nos bières” or “Proud of our Beers,” is trying to persuade the people of Belgium what beer lovers all over the world already know: that Belgian brewers make great beer that they should be proud of.

belgian-beer-flag-2
There’s also a website, proudofbelgianbeers.com, and a Facebook page (in Dutch). I’m something of an amateur vexillologist, so by far my favorite part of the campaign is the new Belgian flag that the ad agency DDB Brussels created. Such a simple idea, slightly modifying the existing flag to add some angles and a put a creamy head on the middle of the flag. Genius. You can even buy your own Belgian beer flag for €20.

belgium-new-flag

Filed Under: Art & Beer, Just For Fun, News, Related Pleasures Tagged With: Belgium, Marketing

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