Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #2449: Lovely Day For An Ostrich

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Friday’s ad is for Guinness, from 1954. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, a man and his Ostrich look suspiciously similar, so I guess it’s along the lines of the idea that people resemble their pets. Or in this case, their drinking buddies, although the ostrich does have a ping glass stuck in his throat, so he may be done for the night. The artist’s initials are again “E.H.,” but I don’t know who that might be.

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Beer In Ads #2448: Lovely Day For A Koala

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Thursday’s ad is for Guinness, from 1954. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, a man and his koala bear look suspiciously similar, so I guess it’s along the lines of the idea that people resemble their pets. Or in this case, their drinking buddies. The artist’s initials are “E.H.,” but I don’t know who that might be.

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Beer In Ads #2447: A Guinness A Day

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Wednesday’s ad is for Guinness, from 1953. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, a man is shown through seven stages of drinking a Guinness each day of the week to help you through it. You need one during the weekdays to make it to the weekend, so you can have some more Guinness. An early version of “a can a week, that’s all we ask,” except daily.

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Beer In Ads #2181: Heineken Refreshes Steel Girders

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Wednesday’s ad is for Heineken, from 1977. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a two-panel format, a man is carrying a large steel girder, balanced on his head, while carrying a full mug of beer. It’s obviously a poke at Guinness advertising, which had a similar ad with a man carrying a girder. The girder is bent in a curve, essentially drooping in the front and back, as if he was carrying something limp. But in the second panel, after he’s drank some of his beer, the girder has stiffened up and is straight as an arrow. Plus the man has gone from frowning to wearing a smile, but I’m sure that’s just a coincidence.

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Inside Guinness August 22, 1953

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In England, the Picture Post was the equivalent of Life magazine here in the U.S. It “was a photojournalistic magazine published in the United Kingdom from 1938 to 1957. It is considered a pioneering example of photojournalism and was an immediate success, selling 1,700,000 copies a week after only two months.”

On August 22, 1953, one of the photographers for the Picture Post — Bert Hardy — visited Dublin, Ireland, and was permitted inside the Guinness brewery at St. James Gate. I’m not sure how many photos he took, but recently Mashable featured twenty-two of them. Here are a few of them below, it’s a great glimpse into the past, and to see all of them, follow the instructions below.

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Workers drain beer from a mash tun.

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Workers watch as yeast is skimmed off the top of the beer before it is passed to vats for maturing.

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A worker fills casks in the racking shed.

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Workers at the Guinness brewery at St. James’s Gate in Dublin.

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Workers hose down casks.

You can see all 22 of them below, or visit Mashable.

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Patent No. 3227557A: Continuous Fermentation Process With Sedimentable Microorganisms

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Today in 1966, US Patent 3227557 A was issued, an invention of Michael Edward Ash, assigned to Guinness Son & Co. Ltd., for his “Continuous Fermentation Process with Sedimentable Microorganisms.” There’s no Abstract, although in the description it includes this summary:

This invention relates in general to continuous fermentation systems of the kind in which liquid suspensions comprising a dispersion of said fermentable micro-organisms in a liquid substrate of relatively lower specific gravity, are caused to flow through a fermenting vessel or series of vessels.

More specifically, the invention is concerned with a method and apparatus for controlling the relative degree of concentration of micro-organism in substrate as between any two or all of the stages: inflow, vessel and outflow.

In particular, the invention has been developed for use in connection with the continuous fermentation of Erewers wort in a chemostat system.

The invention is however believed to be applicable to any microbiological process in which a sedimentable micro-organism is operated in a nutrient liquid, and is in the form of a mechanical dispersion in liquid nutrient of relatively lower specific gravity, so that in the absence of turbulence, the micro-organism tends to settle at the bottom of the vessel.

It has already been proposed continuously to ferment Brewers wort or other ferment-able substrate in a plurality of sequentially arranged stirred or unstirred vessels, and to separate the fermenting micro-organism (yeast) from the fermented product (beer) by settlement in a separate vessel or in a part of the final fermentation vessel separated from a stirred region by a baffle.

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Beer In Ads #1768: Guinness Time

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Wednesday’s holiday ad is for Guinness, from 1962. This is one of the last illustrations John Gilroy did for Guinness, and it was featured on the company magazine for Christmas 1962. The slightly angled one below is the largest image of it I could find, although the smaller one below it gives you a better look at it. I like how determined Santa is to get that glass of beer, willing to jump through a harp held my a lion.

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Beer In Ads #1765: My Goodness! My Christmas Guinness!

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Sunday’s ad is for Guinness, from 1952. I like the idea that Santa gets a bottle of Guinness at Christmas Eve instead of the more traditional milk for his cookies, although the addition of an evil (or at least mischievous) kinkajou seems a strange way to go. I’m not sure that Santa Claus versus the Kinkajou makes a great deal of sense, but I guess it’s a least a different approach.

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