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Rainier Brewery Area to be Gentrified

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It was announced today that a local Seattle developer, the Sabey Corporation, has bought the historic Rainier Brewery along Interstate 5 and plans to develop the space into a multi-use area for shopping, business offices, living spaces and light industry. For $9.9 million, they got 5.5 acres, which includes “310,000 square feet in four former brewery buildings: the Brew House, the Malt House, the Bottling Plant and the General Office.”

The Rainier Brewery was built in 1903 by the Seattle Brewing & Malting Co. and Georgetown was originally created as a company town, though annexed by Seattle in 1910. Three local breweries, Claussen-Sweeney Brewing, the Bay View Brewery (a.k.a. Kopp & Hemrich) and the Albert Braun Brewing Association merged together in 1892 to form the Seattle Brewing & Malting Co. Rainier celebrated their 100-year anniversary in 1978, though the brand was not created until May of 1893, when the newly merged company needed a new brand name for their beer. Ten years later it would be the sixth largest brewery nationwide and the west coast’s biggest. After prohibition, Fritz and Emil Sick bought first the brewery (in 1933) and then the Rainier Brand (in 1935). A few years later they installed the 12-foot neon “R” that became a Seattle landmark (which it was officially declared in 1993). Initially, it rotated but after Interstate 5 was built it remained stationary for fear it would distract motorists. After being very popular for several decades, the brand was sold to G. Heilmann in 1977 and then it slipped in and out of other hands until 1996, when Stroh’s acquired it.

They got out of the beer business three years later and brewing of “the Green Death” was moved down the road to Olympia Brewery in Tumwater after Pabst bought the brand name. The Tumwater plant closed in 2003 but Pabst continues to own and produce the Rainier label and last year even started an ad campaign playing upon the nostalgia for “Vitamin R” called Remember Rainier. It was finally removed on July 3, 2000 and replaced with a green “T” about the same size for Tully’s Coffee, who had moved their headquarters to the building. Many saw the switch as a change in Seattle’s beverage priorities. The “R” was donated to Seattle’s Museum of History and Industry, where it remains today.

Under the new development plan, many of the current tenants will be invited to stay, including Georgetown Brewing Co., a small craft brewery that has been in the old building since September 2002. Sabey believes that the neighborhood of Georgetown is ripe for a renaissance and their acquisition of the property may also facilitate growth in the area. Renovations are not likely to begin for at least eighteen months and won’t be finished until at least 2012.

Sabey also owns the Post-Intelligencer building along with several other prominent historic Seattle properties. Some of Sabey’s previous projects have included “converting a chicken-processing plant into the Elliott Park North biotech building and converting the 1910 Sisters of Providence Hospital into the James Tower life-sciences center.” They also own a piece of the Seattle Supersonics basketball team.

My initial sense that while I’m glad that they will preserve the Rainier brewery in some fashion, the look of the planned renovations seem a little too clean to me, a little too thought out. Sometimes too much planning results in an area that’s not organic since it isn’t allowed to be created naturally.

I’m thinking of areas like LoDo in Denver or the Warehouse District in Cleveland where in each case one prominent building was renovated, which led to another and then another until after a period of time the entire neighborhood had been transformed. This looks like the whole area will be done in one fell swoop which may or may not work, depending on how people perceive it. Seattle will either accept it or avoid it for being too Disneyfied, meaning it could seem too plastic, too forced and inauthentic. At least that’s how the drawing of the proposed changes strike me on first blush. Only time will tell. If only they’d bring back the giant neon “R.”

An artist’s rendering of planned development at the original Rainier Brewery site.

(Studio Meng Strazzara, October 10, 2006: Jim Bryant/Seattle Post-Intelligencer)

Here’s to American Brew

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I knew Florentine Films, which is the Ken Burns’ documentary film production company, was working on a film on the history of craft beer but I didn’t know exactly who was doing it or what it was precisely. There are four directors at Florentine Film. In addition to Burns, there’s also Larry Hott, Roger Sherman and Buddy Squires. A PA had contacted me looking for old pictures of Bert Grant and some other very early craft brewers. My photos didn’t go back as far as they needed so I put them on to the Celebrator’s photo archive, which does. The depth and breadth of who they were looking for was very impressive and certainly inferred they had done their homework. I was eagerly anticipating a high-profile film about the history of our peculiar industry. Between that and Beer Wars, which was shot last year and is apparently being edited now, it seems like we may be on the brink of some wonderful opportunities for people to find out what craft beer is — perhaps for the first time — and maybe seek it out and drink it in, literally.

Surprisingly, I discovered when a press release via e-mail appeared in my inbox that in fact the film American Brew is being sponsored by “Here’s to Beer,” the A-B sponsored effort to educate people about beer. I have, of course, not been won over by that effort and have said some very harsh words about it. Just look at the post before this one for a flavor of my discontent. But every thing about this film that they’re sponsoring looks great. The people involved seem beyond reproach. Roger Sherman, who is directing the film, is no stranger to film-making and has several awards under his belt to prove it. And many of the people listed on the film’s teaser poster I count as my friends. So unlike, say Beerfest, everything I know about this movie is positive and I’m looking very forward to actually seeing this one.

The one niggling thing about it is that essentially Anheuser-Busch paid for what at least appears to be a film that at first blush doesn’t seem like it will do them any favors. Maybe I’m missing something here, but a film that finally shows the history of innovative, small authentic craft beer would by contast not show the big breweries in a particularly flattering light. I certainly want to believe that A-B’s influence on the project will not extend to the substance and content of the movie, but it’s hard not to speculate. The trailer will be debuting at GABF and it will be interesting to see it. Let’s hope we’ll all be able to say, without reservation, “Here’s to American Brew.”

 

Bomonti Beer Factory

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There’s not a lot of beer coming from Turkey. Efes is probably the one most known to us westerners. The first brewery in Turkey was started in 1890 by two brothers from Switzerland, the Bomonti brothers. In 1902 they built a new facility in the southern part of Istanbul which still stands there today. It is situated in the Bomonti district, which of course takes it name from the factory. Beginning in 1938, it was known as the Istanbul Tekel Beer Factory. It was abandoned in 1991, and locals returned to calling it the Bomonti Beer Factory. It’s a beautiful seven-story building.

Earlier this week, Global Investment Holding along with Çelebi Holding announced their intention to turn the building in Turkey’s biggest hotel by 2009, to be operated by Marriott International and known as the Marriott Bomonti Hotel Convention Center.

Today, Turkey’s Culture and Tourism Ministry disclosed they will reject and cancel the offer regarding the 49-year operating lease for the Bomonti Beer Factory because the price was too low. So the factory is once again available. Hopefully, someone will put it too good use. It’s a terrific looking building with great possibilities, not to mention a piece of brewing history.

Beer, America & the U.S. Constitution

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Today two things conspired to make me think about the upcoming Independence Day holiday. First, today is the anniversary of an interesting event that took place in a Philadelphia bar that perhaps made America in its present form possible. If had not been for the the social lubricant of ale and the camaraderie that can only be formed over a pint, compromise might not have been possible and things today might be very different. Who can say for sure? Beer historian Gregg Smith tells it best:

The great diarist of the Constitutional Convention was James Madison of Virginia. His choice of quarters was the India Queen Tavern where there was always a beer at the ready, and it was in the tap room of the India Queen that a new form of government would be created on the evening of June 30, 1787. Up till then smaller states worried they’d be at the mercy of their more populous neighbors, and of course larger states were intent on maintaining their influence. But on that night Madison orchestrated a meeting between Roger Sherman of Connecticut and John Rutledge of Virginia. It was there, in the tap room, that the concept of the legislative branch of the United States was conceived. So it’s not incorrect to say that the Senate and House of Representatives were born in an ale-house.

Note to neo-prohibtionists: See, not all drinking is bad. You might not have a country in which to peddle your fractious agenda were it not for beer.

The second thing was the new advert from Anhesuer-Busch’s Here’s to Beer cmpaign, which is slated to run as a full-page ad in USA Today on July 4th. I have, of course, said a few less-than-flattering things about this campaign but I do like this ad. It’s very well done and works on several levels. It conveys the very important message that beer is, in fact, an integral part of history and our own heritage. This is a lesson we all need to remember and those who seek to remove alcohol from society most of all. Remember that as you toast America’s birthday on the Fourth with a glass of your favorite beer. Here’s to beer!

Pabst Tower in New Jersey Being Torn Down

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I was just talking to a fellow beer writer, Stan — who writes several beer blogs for Real Beer and himself, among much else — and he told me he’d gotten a call or e-mail from someone telling him the Pabst Tower in Newark, New Jersey is being torn down right now. Demolition of the brewery itself began in August of 2004 but the famous landmark water tower so far had escaped the wrecking ball. It came to prominence again recently when it was featured in the HBO series The Sopranos.

Roadside America has some more info on the water tower:

What is perhaps the World’s Largest Bottle — 60 feet tall, with a capacity of 55,000 gallons — is gradually being pried loose from its 100+-foot-tall tower in Newark, New Jersey. The bottle, a water tank originally built in 1930 to promote Hoffman Pale Dry Ginger Ale, was slated to be torn down in 2004, and again in 2005, but each time it proved more sturdy than the machinery sent to destroy it.

Now a third attempt has begun to remove the bottle — this time with the goal of preserving it. But the bottle is still putting up a fight.

The bottle achieved fame when the Hoffman plant was taken over by Pabst, which turned the tank into a glossy blue Pabst Blue Ribbon Beer bottle. Six men could stand on its glittering gold stopper, and the bottle was even featured in episodes of The Sopranos. But the plant closed in 1986, and in recent years the bottle, untended, has rusted to a uniform red. Now the old facility is being demolished, and the bottle is in the crosshairs.

The most appropriate photo I could find of the tower, this one is by Justin Makler.

A close-up of the tower.

UPDATE 6.27: Stan from Real Beer Therapy, who told me about this story in the first place, has a link to the New York Times story about the demolition as well as the real beer history of the tower.

Daughter of Latrobe Brewery Employee Sends Open Letter to August A. Busch IV

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The letter posted below was forwarded to me by a good friend and colleague. It’s an open letter to August A. Busch IV regarding Anheuser-Busch’s plans to move production of the newly acquired Rolling Rock brand to Newark, New Jersey and sell the Latrobe Brewery. The town of Latrobe is in Western Pennsylvania, a little over 40 miles from Pittsburgh. It’s a small town, with a population of around 9,000 people. Arnold Palmer was born there, and so was Fred “Mr.” Rogers. It is believed the first professional football game was played in Latrobe (September 3, 1895) and the first banana split was made there (in 1894). Since 1893, it has been the home of the Latrobe Brewery and by and large, most people know the town of Latrobe because of Rolling Rock. Having grown up in a small town in Pennsylvania, I understand how seriously people take their history and heritage, how much it means to them. Sure there are economics involved in Latrobe, too, but it isn’t just about that. It’s also about people, small town loyalty and a real sense of community pride. So when the brewery employees were summarily told they had two months and then not only their jobs would be lost, but also a piece of the town’s heritage, it must have felt like the proverbial rug had been pulled out from under them.

That’s why I was surprised that the same day Anheuser-Busch announced the purchase of the Rolling Rock brand from InBev that they would also sour that news by mentioning that the Latrobe Brewery would be sold or closed. I’m sure it was simply an economy of scales argument, a business decision. But it would have been far more prudent to have waited to drop that bombshell until after the purchase story was out of the news cycle. Because, as the letter points out, A-B has been waxing poetic in ads and press releases about their corporate citizenship, their affinity for family, community and heritage. Of course that’s just propaganda, corporations don’t really care about those things, they just want to appear to care about those things because it improves their image. Corporations only have one function, making a profit, and are responsible to only one group of people: their shareholders. Oddly enough, though, when companies spin themselves as good guys, people actually expect them to act that way.

So Christina Gumola, the daughter of a Latrobe Brewing Company employee, sent the letter below to the president, vice president, and other board members at Anheuser-Busch regarding their recent purchase of Rolling Rock last Friday.

An online petition has also been set up to collect signatures with the goal of keeping Rolling Roock in Latrobe and keeping the town’s brewery open. As of 9:30 this morning, almost 6,000 people had signed the petition.

It’s doubtful that any emotional appeals to decency or a sense of family will carry any weight, which is ironic since A-B presents itself as a family company and has had numerous family members at its helm stretching back to its inception in the mid-1800s. I wish I wasn’t so realistic about this — some might say cynical — but unless the shareholders are convinced that profits will suffer by moving production and closing the brewery in Latrobe, I can’t see this decision being changed. But who knows, perhaps if there is enough of a hue and cry they may at least postpone the decision and wait until the furor has died down before closing the brewery.

But hope springs eternal and I certainly support the effort and wish them well, whatever the outcome.

An Open Letter to Anhesuer-Busch from Christina Gumola:

It was on Friday May 19, 2006, when I received a phone call from my father Richard Pavlik, who is a 22 year long employee of Latrobe Brewing Company, when I got the news. “The label was bought by Anheuser-Busch for $82 million.” I quickly asked about the future of his job in which he replied, “I have 60 days then I no longer have a job.” Immediately I broke down in tears for many reasons, one of which was my concern for the well-being of my parents and the effect this job loss will have on their lives. I have to admit that along with my sadness, I was very angry. “How could someone do this to, not only my father and the other 200+ employees of Latrobe Brewing Company, but to a whole community whose livelihood revolved around their pride and commitment to Latrobe Brewing Company-more specifically Rolling Rock beer.”

Despite my anger, I understand that Anheuser-Busch’s purchase of Rolling Rock was a decision based on business. However; I feel that this decision was made without an understanding of the devastating impact that the removal of Rolling Rock would have on the people of Latrobe and the surrounding communities. In addition, I feel that Anheuser-Busch may not have thought enough about how keeping Rolling Rock in Latrobe could help their own company from a business standpoint.

Ever since the announcement of Anheuser-Busch’s purchase of Rolling Rock and the plan to move it out of Latrobe, it’s as if a large dark cloud has settled over Latrobe. Not only has this decision gloomed the employees of Latrobe Brewing Company, but it has gloomed those who are also committed to the greatness that Rolling Rock brings to Latrobe. It feels as if someone took something so important out of our lives that we can never get back. I know that I am speaking for everyone who has pride in Rolling Rock when I say that we are truly hurt and devastated for this loss.

I found a noteworthy quote in an article dated March 30, 2006 from Anheuser-Busch. This article was titled ‘Who Would You Have A Beer With?’ Robert C. Lachky, executive vice president, global industry development, Anheuser-Busch Inc. is quoted saying that “Beer is about sharing moments and creating memories with good friends and family.” This quote could not be truer. Rolling Rock beer has allowed us to create these memories with our friends and family here in Latrobe. Though these moments and memories cannot be taken away, the opportunity to create more of them with our loved ones has been.

After Anheuser-Busch’s purchase of Rolling Rock, Mr. August A. Busch IV, president of Anheuser-Busch Inc. hit the nail head on when he was quoted for saying, “We have an ideal opportunity to grow this historic brand. This beer is not like others, and it’s consumer following is EQUALLY DISTINCTIVE.” It is apparent that Mr. Busch and other’s in Anheuser-Busch see Rolling Rock for what it is and for what THE PEOPLE OF LATROBE have made it. While Anheuser-Busch may be able to brew Rolling Rock beer using the same “time-honored” recipes, it is virtually impossible to replicate the committed employees of Latrobe Brewing Company and people of Latrobe, which go hand-in-hand with Rolling Rocks craftsmanship and heritage.
The history of Anheuser-Busch states that in 1864, Adolphus Busch joined the fledgling brewery that later became known as Anheuser-Busch. Though the early years were demanding, Mr. Adolphus Busch continued to have a keen vision for the success of the company. The history further indicates that the distinctive contributions made by each succeeding generations of the Anheuser-Busch family clearly show that the history of Anheuser-Busch isn’t a story about a company-it’s a story about people. People with dreams and perseverance. Like Anheuser-Busch, the story and history of Rolling Rock is not a story about a company, but a story about people. The Tito brother’s wanted a unique beer that could represent the heart and soul of Latrobe. As a result, Rolling Rock beer was introduced in 1939 and since that time, it has become more than a beer and a product of a company. Rolling Rock indeed became the heart and soul of the people of Latrobe. Telling someone that “I’m from Latrobe” is accompanied with an enormous sense of pride.

August Busch Sr.’s vision and determination to keep his company going during the Prohibition resembles the vision of the Latrobe Brewing Company employees and the people of Latrobe. We are determined to keep producing Rolling Rock beer in Latrobe where it belongs. History reports that August Busch Sr. was able to keep many of his skilled workers employed and his equipment up to date during the difficult time of the Prohibition. Obviously, he was able to see the importance of dedicated and skilled employees. I feel August Busch IV would be proud to employ the current workers at Latrobe Brewing Company. They are, indeed, highly skilled and committed to producing Rolling Rock. It is important to note that there has not been a labor dispute at the Latrobe Brewing Company in over 24 years. This is a clear indication of the dedication and loyalty of the employees in this establishment. Also during the Prohibition, Mr. Busch Sr. kept his equipment up to date. Likewise, recent additions and modifications to the equipment at Latrobe Brewing Company have been made to keep up with the demand of the highly sought after Rolling Rock beer in this competitive field.

After researching Anheuser-Busch’s history and values, I feel that a partnership with Rolling Rock, if kept in Latrobe, can be more beneficial for Anheuser-Busch as a company. The employees at Latrobe Brewing Company have these same values and commitment to the product that they make here.

Anheuser-Busch is known for, and prides itself, for their unique commitment to their belief statement, mission, and values. In fact, the Anheuser-Busch web-site relates that these values are “a concern for people, communities, and the environment.” I am asking that you please follow these values and show your support for our people and our community whose lives and passion revolve around having Rolling Rock Beer brewed in Latrobe. Please rethink your decision of taking the pride and passion out of our lives.

Anheuser-Busch Companies, Inc. Statement of Beliefs includes the following belief: The understanding that well-trained and motivated employees acting with the highest integrity are critical to our success. As a former part-time seasonal employee at Latrobe Brewing Company, I have witnessed first hand how the employees making Rolling Rock beer contribute to the company’s success through the dedication and pride the employees have in their jobs and the product they produce. I’ve also witnessed this dedication from retiree’s, such as Albert Pavlik my grandfather, who is a 35 year veteran of Latrobe Brewing Company.

Finally, The Vision of Anheuser-Busch states: Through all of our products, services and relationships, we will add to life’s enjoyment. We dedicated consumers of Rolling Rock beer and the employees of Latrobe Brewing Company understand how the product adds to life’s enjoyment. Please allow us to work together in Latrobe to accomplish the vision of Anheuser-Busch.

I sincerely thank you for your time,

Christina M. Gumola
Proud daughter of
Richard L. Pavlik-Employee of Latrobe Brewing Company

400-Year Old Ram Brewery to Close in Merger

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Two rival British brewers, Charles Wells and Young’s announced today that they will be merging, effective October 2 of this year. The new company will be named Wells & Young’s Brewing Company Ltd. All operations will be moved to Charles Wells’ Bedfordshire brewery and the Wandsworth Ram Brewery will be closed.

The Ram Brewery in Wandsworth (south London) is the oldest brewing site in England, having had a brewery at the location for over 400 years, since 1581, which was during the reign of Queen Elizabeth I. The Young’s family acquired the brewery in 1831 and have operated it there ever since.

The BBC is reporting the closure will cost about ninety jobs and will leave London with only two brewing giants, Fuller’s and Anheuser-Busch.

Reports in This is Money, a UK financial site, and The Morning Advertiser, a website dedicated to licensee’s (pubs), both have additional details on the merger.

From the press release:

The company will be owned 40 per cent by Young’s and 60 per cent by Charles Wells, reflecting the assets being contributed by each shareholder, which for Charles Wells include the freehold land and production facilities of the Eagle Brewery.

Wells & Young’s will be operated as an independent company, at arms length from its two shareholders. Both Young’s and Charles Wells will continue to operate their pub estates independently of each other and both have entered into separate three-year rolling (five-year minimum) supply agreements with Wells & Young’s.

Paul Wells and John Young toast the merger of their two companies.

George Washington: Father of Our Country and Brewer

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Today of course is George Washington’s birthday. In addition to his many accomplishments as a farmer, military leader, statesman, and our first president he was also a great lover of beer. He was especially fond of Porter. But it was small beer that he made at Mount Vernon and his 1757 handwritten recipe for it survives at the New York Public Library in a notebook kept by Washington. Here it is transcribed below:

To Make Small Beer

Take a large Siffer [Sifter] full of Bran Hops to your Taste. — Boil these 3 hours then strain out 30 Gall[ons] into a cooler put in 3 Gall[ons] Molasses while the Beer is Scalding hot or rather draw the Melasses into the cooler & St[r]ain the Beer on it while boiling Hot. let this stand till it is little more than Blood warm then put in a quart of Yea[s]t if the Weather is very Cold cover it over with a Blank[et] & let it Work in the Cooler 24 hours then put it into the Cask — leave the bung open till it is almost don[e] Working — Bottle it that day Week it was Brewed.

And according to an article entitled Smashing Pumpkin by James Roberts (a.k.a. Dr. Fermento), the Celebrator’s Alaskan correspondent, Washington loved pumpkin porter, too.

Our forefathers made pumpkin ale. The pilgrims didn’t necessarily get off on vegetable beer, but it this was a matter of need. Brewing supplies were short in the New World; anything that fermented was fair game. And by all accounts George Washington made a pretty fair pumpkin porter.

There has been not been much written about Washington’s love for beer, but here you can find some additional information:

From Brewed In America by Stanley Baron, 1962: George Washington: President & Beer Lover

From Fermenting Revolution: George Washington, Our Porter-Pounding Founding Father

 

Budvar: Delicious and Funny

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České Budějovice, who makes Budvar Budweiser, the original Budweiser beer from the Czech Republic, has had to fight tooth and nail in virtually every country throughout the world to assert its rights to the name Budweiser. Here in the U.S., of course, they lost that fight, which is why in this country the beer was re-christened Czechvar. They’ve won in quite a few countries, but lost in some more, as well. Throughout the world, the beer is known as Budweiser, Budvar, Budweiser Budvar, Bud, Budějovický Budvar, and Czechvar. The beer is brewed at the Budějovický Budvar brewery, which began in the 13th Century. The brewery is located in the city of České Budějovice, formerly also known as Budiwoyz and Budweis. Admittedly, this is all very complicated and confusing, so perhaps this historical summary from the brewery website may help:

The term Budweiser is derived from the town of Budějovice, known as Budweis or Budějovice since the 14th century – 200 years before Christopher Columbus discovered America. Budweis – the official name of the town – was not “Czechified” as Česke Budějovice until 1918 (with the exception of 1939-1945, i.e. the Second World War and the occupation of Czechoslovakia by Nazi Germany, when the name of the town reverted briefly to its German form. In some languages Budweis is still the preferred name. České Budějovice has been renowned for brewing from time immemorial (see the chapter entitled History of Beer in České Budějovice). To differentiate the town’s beer from the output of breweries in other areas, the beer was called the Budweiser Bier (i.e. “Beer from Budějovice”). Logically, the company Český akciový pivovar (Böhmisches Action-Bräuhaus in Budweis in German) decided to brand its beer by its place of origin, as it followed up on the tradition of brewing Budějovice beer in České Budějovice. The beer from Budějovice was so well known that Budweiser Bier became a synonym of quality. Ever since it started operations, the brewery used various names using the Budweiser word on its products, and it gradually started registering the brands as trademarks. After the signature of the Lisbon International Treaty (1958), it acquired the national and international registration of the terms Budějovice Beer (Budweiser Bier) and Budějovický Budvar (Budweiser Budvar) in the states who were parties to the Lisbon Treaty.

And of course, their legal trouble are legendary. Again, from the brewery website:

The history of disputes over Budějovický Budvar’s trademarks dates back to the beginning of the last century. For decades, one of the major US breweries had tried to buy the rights to its trademarks from Budějovický Budvar, initially only for the territory of the US. Just before the Second World War, this brewery in fact was successful in its attempts. This US brewery has continued its efforts to obtain Budějovický Budvar’s trademarks until today.

Budějovický Budvar is therefore currently defending its historical rights to its trademarks against Anheuser-Busch, which is attacking Budějovický Budvar through over 40 lawsuits and more than 40 administrative proceedings before patent authorities all over the world. A large majority of the courts’ decisions uphold Budějovický Budvar’s rights to its trademarks. Budějovický Budvar has recently won trademark disputes e.g. in the UK, Australia, Japan, South Korea, Greece, Portugal, Denmark, Sweden, Finland, and New Zealand.

But believe it or not, my reasons for starting this post had nothing to do with history, I just got a little carried away by it all. What led me to Budvar today was a number of very funny television commercials that are available from a related website.

The are 26 ads in different themes, such as hockey, soccer fans, some sweaty fat guys, and the running of the bulls at Pamplona. Despite the language barrier, they’re all pretty funny.

Oh, and did I mention the beer is very tasty? It is. It’s a very flavorful, clean Czech pilsner.