Here’s another fun infographic just published by Pop Lab Chart. They’ve done quite a few beer-themed posters and this new one, The Chart of Brewing, shows the brewing process in a great looking graph paper chart. 12 x 16 prints of the hand-illustrated poster will be available for $20 beginning on September 22, although you can preorder one now. I’m putting it on my holiday wishlist.
Wednesday’s ad is another one from the United Brewers Industrial Foundation, again from 1944. This was well before the “Beer Belongs” series, but after World War II began. This one is part of an award-winning series of ads they did during the war to help boost morale on the home front, under the umbrella tagline “Morale is a Lot of Little Things.” This was from a group of the morale ads that took the point of view of soldiers and sailors writing home about what they were missing from home. In this one, a sailor is writing to his parents, asking them to pass along a message. “Tell Uncle Bert I can still lick him pitching horseshoes.”
I took a look at Beer Prices By Football Stadium in 2012, and you’ll probably be as un-shocked as it’s possible to be to learn that they’re even higher today than two years ago. According to a report by Business Insider, the “average cost for a small draft beer at NFL games this season is $7.53,” which last year was only $7.05. Only, ha. That still makes it more ridiculously proceed than the concessions at movie theaters. At least, movie houses have the excuse that they don’t make much on the films themselves, and have to make it up on popcorn and soda pop. NFL tickets, by contrast, are one of the most expensive things a family can buy, and the NFL rakes in billions, despite being classified as a non-profit!
And according to another recent report by Team Marketing Report, the most expensive place to see a game is the 49ers new stadium in Santa Clara. “The estimated price for a family of four to attend a game in the Niners’ new digs … is $641.50, a hefty, expected increase from their last season in San Francisco. That includes an average non-premium ticket price of $117, which is second only to the New England Patriots’ $122.” Hell, the average price for an NFL ticket is $84.43, and the average “Fan Cost Index price is $479.11,” meaning that’s how much it costs for a family of four to go to a stadium and see an NFL football game.
But let’s get back to the beer. The two most expensive stadiums to buy a beer are both in the Bay Area, $10.75 for 20 oz. at a Raiders game and $10.25 for 20 oz. at a Niners game. “The increase comes despite the introduction of a $4.50 beer in St. Louis, where the Rams now have the cheapest beer in the NFL,” but as they point out those lower prices are also for smaller pours, in some cases nearly half. “If we consider the size of the beer, the most expensive beer is in Philadelphia, where the smallest beer costs 71 cents per ounce. The Cincinnati Bengals offer the cheapest beer per ounce, with a 14-ounce beer costing just $5 (36 cents per ounce).”
Tuesday’s ad is another one from the United Brewers Industrial Foundation, again from 1944. This was well before the “Beer Belongs” series, but after World War II began. This one is part of an award-winning series of ads they did during the war to help boost morale on the home front, under the umbrella tagline “Morale is a Lot of Little Things.” This was from a group of the morale ads that took the point of view of soldiers and sailors writing home about what they were missing from home. In this one, a soldier is writing to his friend(?) Sam, saying. “We’ll have to go hunting again when I get back —.”
Monday’s ad is another one from the United Brewers Industrial Foundation, again from 1944. This was well before the “Beer Belongs” series, but after World War II began. This one is part of an award-winning series of ads they did during the war to help boost morale on the home front, under the umbrella tagline “Morale is a Lot of Little Things.” This was from a group of the morale ads that took the point of view of soldiers and sailors writing home about what they were missing from home. In this one, a sailor is reminiscing about his father’s grilling, and how “Boy did those grilled steaks used to taste swell.”
Sunday’s ad is another one from the United Brewers Industrial Foundation, also from 1944. This was well before the “Beer Belongs” series, but after World War II began. This one is part of an award-winning series of ads they did during the war to help boost morale on the home front, under the umbrella tagline “Morale is a Lot of Little Things.” This was from a group of the morale ads that took the point of view of soldiers and sailors writing home about what they were missing from home. In this one, a soldier, specifically a Marine, is reminiscing about “those swell picnics in Birch Grove,” wherever that might be. Dad, who the letter is addressed, sure has a keen fashion sense: check out that shoes and socks combination he’s sporting.
Saturday’s ad is another one from the United Brewers Industrial Foundation, from 1944. This was well before the “Beer Belongs” series, but after World War II began. This one is part of an award-winning series of ads they did during the war to help boost morale on the home front, under the umbrella tagline “Morale is a Lot of Little Things.” This was from a group of the morale ads that took the point of view of soldiers and sailors writing home about what they were missing from home. In this one, a sailor “Sure could go for one of Mom’s bean suppers.”
Here’s a cool interactive map created by Ghost in the Data. Using data from the World Health Organization, the map shows “How much — and which — alcohol is drunk in the world during a week?” As the instructions explain: “Move over countries to learn it, or use the buttons to show the top wine, beer and spirits drinkers or each country’s favorite drink.” The first three maps show each alcohol type with darkest countries drinking more and lighter one drinking less that of that particular type. Check it out at Wine, Beer or Spirits?
Beer
Wine
Spirits
This map, called “Favorite,” shows each country by which of the alcohol types is the most popular there, and its intensity shows how popular it is relative to the other types.
Favorites by Type
If you move your mouse over each nation, you can see the breakdown for the alcohol types. I seem to recall that the WHO data also has an “other” category for native drinks that aren’t one of the big three so I’m not sure how they addressed that, whether including them as the one they most closely resembled or if they simply ignored them.
The profile for the United States
Friday’s ad is another one from the United Brewers Industrial Foundation, also from 1942. This was well before the “Beer Belongs” series, but after World War II began. This one is part of an award-winning series of ads they did during the war to help boost morale on the home front, under the umbrella tagline “Morale is a Lot of Little Things.” In this ad, a man coming home from work gets an extra special hug from his wife, reminding him that it’s the little thing in life that we so easily take for granted but are very important, and are indeed the things we were fighting for, ending with this final bit of text. “A cool refreshing glass of beer — a moment of relaxation … in trying times like these they too help keep morale up.”
Thursday’s ad is another one from the United Brewers Industrial Foundation, from 1942. This was well before the “Beer Belongs” series, but after World War II began. This one shows a threesome sitting around a roaring fire, beers in hand, warming up after a long day’s skiing. Luckily, the mellowness of beer and ale will temper winter’s bite. Yay beer.
