Brookston Beer Bulletin

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Beer Me Bro!

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Today’s infographic is cheekily titled Beer Me Bro. It was created by Sarah Ostman, a student at Syracuse University, while she was an intern at Lab 42. Here’s her description of the project.

We took a look at a couple different topics surrounding men and beer advertising: how men are portrayed in ads, which factors influence their beer choice, and what types of ads they find most appealing. The most surprising stat? 57% of men said they don’t relate to male characters in beer ads. Check out the infographic below for the low-down on men in beer advertising.

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You can see the infographic full size at Lab 42.

Beer In Ads #784: Camping With Schlitz

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Thursday’s ad is for Schlitz, from 1953, showing a scene of a couple camping. They must have just arrived, because he’s just making the fire and her hair looks perfect. Not to mention that kicky sweater ensemble she’s wearing, that looks like the perfect camping outfit. Given the way she’s holding that can of beer up in the air so triumphantly, I think his plan was to take her into the woods and get her drunk. In that, it appears, he may have succeeded.

Schlitz-camping

Sorting Cases Of Beer … Fast

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In case you didn’t see this, it’s been up since last November, but it’s pretty funny, and mesmerizing to watch, especially from the laziness of your own couch or office chair. The video is simply workers at a beer distributor in Romania sorting the cases on mixed pallets as the come into the warehouse. I”m not quite sure why it’s called “Sorting Cases of Beer Like a Boss,” I think I’d call it “Sorting Cases Like It’s Friday Afternoon Minutes Before Quitting Time.” Or maybe happy hour was about to start?

Beer In Ads #783: What We Want Is Watneys

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Wednesday’s ad is for Watney’s Dairymaid Stout, from what looks to be the 1970s, plus or minus. The first time I ever heard of Watney’s, probably like most Americans, was watching Monty Python, and their reference to “Bleedin’ Watney’s Red Barrel.” One interesting thing from the ad copy. It’s “the perfect mixer with most other beers.” I didn’t realize that was something people looked for in a beer. I also love the line at the bottom, mentioning another one of their stouts. “Watney’s Hammerton Stout: Brewed with Oatmeal & Glucose for Zest.” Yum, glucose. When was that a marketable ingredient?

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Beer In Ads #782: Die Drei Von St. Pauli

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Tuesday’s ad is for, I think, St. Pauli Girl. The ad’s text, “Die Drei Von St. Pauli,” translates roughly as “Three of the St. Pauli,” at least according to Google Translate. I’m not sure, but it appears to be three different beers from the Bavaria St. Pauli Brauerei. But at the bottom of each label, it also reads Brauerei Abzug, so who knows. I don’t much history of the St. Pauli brand before they introduced the eponymous girl in 1977, though it was 1982 when they started choosing a model each year to represent the brand. More importantly, who the hell are those three character standing in front of each bottle?

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Anchor Zymaster Series #3 Is Flying Cloud San Francisco Stout

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Anchor Brewing announced today the release of the third beer in their Zymaster Series, a stout to be called Flying Cloud San Francisco Stout.

From the press release:

Named after a San Francisco sailing legend from a time when stouts were first exported to the West Coast, Zymaster® No. 3: Flying Cloud San Francisco Stout will be released in selected Anchor markets in January 2013.

Our Zymaster® Series No. 3 (7.4% ABV) is a dry, Irish-style export stout akin to those brewed in the 1800s for the long voyage to San Francisco. Black as night, this high-gravity, malty brew offers intense but well-balanced flavors and aroma, with hints of dark chocolate and roasted coffee.

The arrival of a clipper ship in gold-rush San Francisco brought mail and news of “the States,” would-be miners and entrepreneurs, boots, shovels, pickaxes, butter from New York, cigars from Havana, and stout from as far away as London and Dublin.
The stouts that San Franciscans imbibed in those days were no ordinary ales. They were export stouts—dark, intense, high-gravity brews created especially to survive a long voyage like those around Cape Horn.

It took the average clipper three to four months to sail from New York to San Francisco. But not the Flying Cloud, which, in 1851, made the trip in 89 days and 21 hours anchor to anchor. With the exception of its own 89 day and 8 hour voyage three years later, its record remained unbroken until 1989. Thanks to this clipper’s “extreme” design and the savvy of its captain, Josiah Creesy, and his wife and navigator Eleanor, the Flying Cloud quickly became a San Francisco sailing legend. We celebrate it and a legendary brewing tradition with our Zymaster® No. 3: Flying Cloud San Francisco Stout.

That sounds tasty, I can’t wait to give their new stout a try.

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The beer will be in stores and select bars any minute now. Here’s where it will be available.

Zymaster® Series No. 3: Flying Cloud San Francisco Stout will be available in California, Oregon, Washington, Alaska, Nevada, Arizona, Colorado, Illinois, Texas, Massachusetts, Pennsylvania, Ohio, New York, New Jersey, Connecticut, District of Columbia, Virginia, Maryland, North Carolina, South Carolina, Missouri, Indiana, Minnesota, Georgia and Florida.

Beer In Ads #781: A Harvest Of Rich, Ripe Oats

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Monday’s ad is for the Australian beer Tooheys Oatmeal Stout. It looks to be an older ad, pre-WWII possibly, but I’m not sure. Since it refers to the Oatmeal Stout as building “radiant health,” I suspect that it’s from a time before the age of television. It seems to me that such health claims tend to be in ads from before the 1940s.

Tooheys Oatmeal Stout

Megan Fox For Brahma Beer

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Today I saw in the UK Sun that American actor Megan Fox is doing ads for Brahma, the Brazilian Budweiser, an especially accurate association since Brahma is part of Anheuser-Busch InBev. Why do we care? We don’t, but I’m game to look at a couple of ads with Megan Fox in them. Isn’t that why advertisers chose her? Of course, it’s still a tasteless, flavorless beer.

As Mais Gostosas do Carnival (The Hottest Carnival)

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Is it just me, or does that beer have his arm around Fox? Is the beer wearing sunglasses because he doesn’t want to be seen with Megan Fox?

Convidando Megan Fox Pra Uma Brahma (Inviting Megan Fox for a Brahma)

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And here she is going off to have a picnic. According to the Sun, she’s flying down to Rio to do a commercial and pose for some more ads.

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Although humorously enough, a few years ago the hipster appeared more partial to Pabst Blue Ribbon. This was taken by paparazzi in 2009. Ah, sex and beer. What’s not to love. It seems to me, the big brewers follow a variation of the old lawyer’s adage. “When the law is on your side, argue the law. When the facts are on your side, argue the facts. When neither the facts nor the law are on your side, make an ad hominem attack.” In the brewer’s world it’s more along these lines. “When the beer tastes good, promote the beer. When the brewery has personality, promote the brewer. When the beer has neither, promote a celebrity, a cartoon, or both.”

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