Thursday’s ad is for Hamm’s, from 1959. Showing a pair of beer glasses toasting at sunset, the headline reads. “Yours, at the bewitching hour … from the land of sky blue waters.” So I guess that means the bewitching hour is sunset?
Tatarstan Beer
Today in 1990, Tatarstan announced their Independence from the USSR, though it didn’t stick and they became part of the Russian Federation, though it’s stil celebrated as a holiday.
Tatarstan
Tatarstan Breweries
- Bulgarpivo
- Joker Bar
- Pivzavod AO Krasniy Vostok
Tatarstan Brewery Guides
Other Guides
- CIA World Factbook
- Official Website
- U.S. Embassy
- Wikipedia
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.00%
- Full Name: Republic of Tatarstan
- Location: Center of the East European Plain, approximately 500 miles east of Moscow, between the Volga and the Kama Rivers, and east to the Ural mountains.
- Government Type: Democratic constitutional state associated with the Russian Federation by the Constitution of the Russian Federation
- Language: Tatar (a.k.a. Tatarian)
- Religion(s): Muslim 55%, Russian Orthodox 45%
- Capital: Kazan
- Population: 3,772,800
- Area: 68,000 sq km
- National Food: Ndolé
- National Symbols: Winged Leopard; Tatar Tulip
- Affiliations: None
- Independence: August 30, 1990, Tatarstan announced its sovereignty with Declaration on the State Sovereignty of the Tatar Soviet Socialist Republic. In 1992, the Tatarstan Constitution defined Tatarstan as a Sovereign State, but their constitution, as of 2002, defined Tatarstan as a part of Russian Federation.
- Alcohol Legal: Yes
- Minimum Drinking Age: None (to drink); 18 (to buy)
- BAC: 0.03%
- Number of Breweries: 13
- How to Say “Beer”: bira / sira / сыра
- How to Order a Beer: ber bira, zínhar öçen
- How to Say “Cheers”: сёлёмётлек
- Toasting Etiquette: N/A
Alcohol Consumption By Type:
- Beer: 33%
- Wine: 1%
- Spirits: 63%
- Other: 3%
Alcohol Consumption Per Capita (in litres):
- Recorded: 11.03
- Unrecorded: 4.73
- Total: 15.76
- Beer: 3.65
WHO Alcohol Data:
- Per Capita Consumption: 11.2 litres
- Alcohol Consumption Trend: Stable
- Excise Taxes: Yes
- Minimum Age: 18
- Sales Restrictions: Time, location, specific events, intoxicated persons, petrol stations
- Advertising Restrictions: N/A
- Sponsorship/Promotional Restrictions: N/A
Patterns of Drinking Score: 5
Prohibition: None
California Craft Brewers Video
I saw an early version of this video last year, but today noticed it’s up at the CCBA (California Craft Brewers Association) website. It’s in the style of Greg Koch’s original I Am A Craft Brewer video, but features all California brewers. It’s apparently on behalf of both the CCBA and Support Your Local Brewery. I’m sure somebody wil complain — somebody ALWAYS does — but it’s fun to see. Having visited almost all of the 180 breweries in Northern California researching my forthcoming book California Breweries: North, it’s great to see so many familiar faces. Enjoy.
Beer In Ads #682: He Goes Native … At The Drop Of A Moonbeam
Wednesday’s ad is for Goebel Beer, from 1947. According to the ad, Goebel Beer fans are so enamored of their beer that even when they dream about tropical destinations, like Bali, they still find the Detroit brand sitting on the beach, waiting for them. “He goes native … at the drop of a moonbeam.” I think I’d rather have the trip to Bali.
Three Decades Of Beer Containers
Here’s an interesting little snapshot of the various containers beer comes in over the last thirty years from the Container Recycling Institute. In Container Types Used For Beer in the U.S., 1981-2010 , they detail how beer in bottles have increased steadily 15% over that time and now make up almost 40% of how beer is sold. At the same time, draft beer has receded. Cans are still on top, but dipped significantly beginning in the 1990s, but in recent years have started to rebound.
Beer In Ads #682: He Made The Frontier A Good Place To Eat
Tuesday’s ad is for Budweiser, from 1948, another in their “Great Contributions to Good Taste” series. The image of this as I have is fairly small so it’s hard to make out the story. It appears to have something to do with a man named Fred Harvey and how he made food on the train a better experience for people. I’m not sure what the frontier has to do with that, because it seems to me if the train went there it was no longer the frontier exactly. My understanding of “frontier” is that it’s meant to describe the edge or just beyond a settled area. Once there was a train station and regular rail service that seems to me that it would now be a settled area.
Beer In Ads #681: It Seems There Was This Cow …
Monday’s ad is for Schlitz, from 1951, showing a simple cartoon of the cow who apparently started the Chicago Fire in 1871. Today we know that’s probably not what happened, but the story of the ad is that with water in short supply after the fire, Schlitz sent a shipload of beer from Milwaukee. This was supposedly the first time their beer was sold outside their local market. Is it true? Who knows, why let the truth get in the way of a good story.
Moldova Beer
Today in 1990, Moldova gained their Independence from the USSR.
Moldova
Moldova Breweries
- Beer House Moldova
- Distal-Com SRL
- Efes Vitanta Moldova Brewery
- Galiaris-Com SRL
- Intreprinderea Piscicola Costesti SA
- Makler Plus
Moldova Brewery Guides
Other Guides
- CIA World Factbook
- Official Website
- U.S. Embassy
- Wikipedia
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.03%
- Full Name: Republic of Moldova
- Location: Eastern Europe, northeast of Romania
- Government Type: Republic
- Language: Moldovan (official, virtually the same as the Romanian language), Russian, Gagauz (a Turkish dialect)
- Religion(s): Eastern Orthodox 98%, Jewish 1.5%, Baptist and other 0.5%
- Capital: Chisinau (Kishinev)
- Population: 3,656,843; 130th
- Area: 33,851 sq km, 140th
- Comparative Area: Slightly larger than Maryland
- National Food: Mămăligă; Moldovan Cuisine
- National Symbol: Aurochs (a type of wild cattle)
- Affiliations: UN, CIS
- Independence: From the Soviet Union, August 27, 1991
- Alcohol Legal: Yes
- Minimum Drinking Age: 18
- BAC: 0.05%
- Number of Breweries: 8
- How to Say “Beer”: bere
- How to Order a Beer: Oh beh-reh ver rohg
- How to Say “Cheers”: Noroc (“good luck”) / Pentru sanatatea dunneavoastra / sănătate
- Toasting Etiquette: N/A
Alcohol Consumption By Type:
- Beer: 31%
- Wine: 36%
- Spirits: 33%
Alcohol Consumption Per Capita (in litres):
- Recorded: 8.22
- Unrecorded: 10.00
- Total: 18.22
- Beer: 4.57
WHO Alcohol Data:
- Per Capita Consumption: 8.2 litres
- Alcohol Consumption Trend: N/A
- Excise Taxes: Yes
- Minimum Age: 16
- Sales Restrictions: Places, petrol stations
- Advertising Restrictions: Advertising
- Sponsorship/Promotional Restrictions: No
Patterns of Drinking Score: 4
Prohibition: None
O Molson Canada
Here’s another fun video, this one from Canada’s Molson Beer. The Canadian National Canthem features the Canadian national anthem — O Canada — performed on various contraptions made with beer cans, bottles and crowns. Enjoy.
Uruguay Beer
Today in 1825, Uruguay gained their Independence from Brazil.
Uruguay
Uruguay Breweries
- Bodegas y Sidrerias Valente
- Bodegas y Viñedos Santa Rosa
- Cervecería Artesanal del Uruguay
- Cervecería Del Sur
- Cervecería y Maltería Paysandu
- Compañía Salus
- FNC S.A. (InBev)
- Fabricas Nacionales de Cerveza
Uruguay Brewery Guides
Other Guides
- CIA World Factbook
- Official Website
- U.S. Embassy
- Wikipedia
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.03%
- Full Name: Oriental Republic of Uruguay
- Location: Southern South America, bordering the South Atlantic Ocean, between Argentina and Brazil
- Government Type: Constitutional republic
- Language: Spanish (official), Portunol, Brazilero (Portuguese-Spanish mix on the Brazilian frontier)
- Religion(s): Roman Catholic 47.1%, non-Catholic Christians 11.1%, nondenominational 23.2%, Jewish 0.3%, atheist or agnostic 17.2%, other 1.1%
- Capital: Montevideo
- Population: 3,316,328; 134th
- Area: 176,215 sq km, 91st
- Comparative Area: Slightly smaller than the state of Washington
- National Food: Ndolé
- National Symbols: Sun of May; Peltophorum dubium
- Affiliations: UN, OAS
- Independence: From Brazil, August 25, 1825
- Alcohol Legal: Yes
- Minimum Drinking Age: None (to drink); 18 (to buy) [Alcohol sales are forbidden after Midnight]
- BAC: 0.03%
- Number of Breweries: 6
- How to Say “Beer”: cerveza
- How to Order a Beer: Una cerveza, por favor
- How to Say “Cheers”: Salud
- Toasting Etiquette: N/A
Alcohol Consumption By Type:
- Beer: 44%
- Wine: 60%
- Spirits: 19%
- Other: 1%
Alcohol Consumption Per Capita (in litres):
- Recorded: 6.14
- Unrecorded: 2.00
- Total: 8.14
- Beer: 1.33
WHO Alcohol Data:
- Per Capita Consumption: 6.1 litres
- Alcohol Consumption Trend: Stable
- Excise Taxes: Yes
- Minimum Age: 18
- Sales Restrictions: Hours, places, specific events, intoxicated persons, petrol stations
- Advertising Restrictions: No
- Sponsorship/Promotional Restrictions: No
Patterns of Drinking Score: 3
Prohibition: None
