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1001 Beers Today

March 23, 2010 By Jay Brooks

reading-book
The book I contributed to, 1001 Beers You Must Try Before You Die, comes out today in the U.S. The book is the collaborative effort of 42 beers writers from around the world. We each wrote up beers from our areas of expertise, telling the beer’s story and also including tasting notes. There are 1,001 beers from 69 different countries listed, though the United States has more in the book than any other nation. I contributed 35 beers to the project, many of them from the Bay Area or the West Coast, with seven more American beer writers — all friends and colleagues — filling in the rest. Some of the beers were chosen by the editorial staff and the Adrian Tierney-Jones who headed the project, and the rest were suggested by all of the other writers. Some of the other contributors you might be familiar with include Stephen Beaumont, Pete Brown, Melissa Cole, Chuck Cook, Stan Hieronymus, Rick Lyke, Lisa Morrison, Randy Mosher, Chris O’Brien and Don Russell.

1001-beers

It’s a beautiful book, I must say, fully illustrated with nearly every beer’s label or bottle shown in full color. With every beer getting at least a half-page and most a full one, it’s also one seriously heavy book, weighing in at nearly five pounds and with 960 pages! I’m not sure where it will be sold, but it is currently available on Amazon.com, though the American cover is the one above, showing a full pint and bottle of our own Anchor Steam beer. It’s certainly great to see a book about beer from around the world that uses a San Francisco favorite on the cover.

1001-pg-22
Most pages look like this, which is the first beer reviewed, Odell 5 Barrel Pale Ale (it’s also one of mine.)

Filed Under: Beers, Just For Fun, News, Related Pleasures Tagged With: Beer Books

Beer In Ads #70: Burgie’s Gardening Day

March 22, 2010 By Jay Brooks

ad-billboard
Monday’s ad, since it’s the first one I’ve posted since Spring began on Saturday, is all about getting out and working on your lawn and garden … with a beer, of course. A lawnmower beer, perhaps? Though it looks like a pretty old lawnmower. It’s for Burgie, brewed by Burgermeister Brewery of San Francisco, California. It’s about as green an ad as I can imagine. I’m not sure of the date, though it was probably before 1972, when the brewery was bought by Falstaff from Chicago’s Meister Brau (who owned it at that time). Eventually, the brewery closed around 1979.

burgie-lawn-ad

Filed Under: Art & Beer, Beers Tagged With: Advertising, California, History, San Francisco

Knowing Your Limits

March 21, 2010 By Jay Brooks

limits
I woke up again in Seattle, my second day here. Yesterday I helped to choose the winners of the Hard Liver Barleywine Fest at Brouwer’s Cafe. It’s the eighth year of the festival and it’s really grown into an impressive event in the several years I’ve been coming up for it.

But the weekend has got me thinking, not about barley wines, but tasting in general. At these types of festivals, people often try to taste every offering — in small quantities of course — of some very big beers. You see it at the Toronado Barleywine Festival and you see if at Brouwer’s Hard Liver, where this year 50 barley wines will be judged and something like 62 or 66 will be served, owing to multiple vintages of the same beers.

And as impressive as that is, it’s today that has me worried. Each Sunday, the day after the Hard Liver Fest, Matt Bonney hosts, with his business partner Matt Vandenberghe (a.k.a. Vern) and a cast of characters, the private, invitation-only Keene Tasting, named for Dave Keene, who owns the Toronado in San Francisco. With Dr. Bill now working at Stone and no longer doing as many of his legendary tastings, the Keene Tasting is one of the few that follow the format Dr. Bill (at least as far as I know) pioneered.

It’s a simple, if punishing format, where a new beer is opened roughly every five minutes over a period of several hours. So while you never get a large portion of any single beer, you do ultimately taste a lot of different beers. Still, it adds up. There are snack breaks and a lunch break, and those that stick with it can expect to be there eleven or twelve hours. Like many other types of marathons, very few actually reach the finish line, tasting every single beer.

At the beginning, the first beer
Last year something like 160 beers were tasted, beginning around 11:00 a.m. and going well into the evening. That year I made it to 110 beers before reaching my limit.

The year before, I only made it half-way, and dropped out at beer 75, owing to getting very, very sick — not from the beer, just a feverish flu — which I detailed then in Pride Goeth Before A Fall. And that brings me to my point. We all have our limits, and it’s not only good to know them, but also pay them heed.

Matt Bonney keeping things moving
Impressively, one of the improvements Bonney employs over the average Dr. Bill tasting is that a clean glass is used for every beer, a Herculean task if ever there was one.

There are, of course, myriad ways to taste from settling in to drink only one beer, exploring it thoroughly from start to finish, lingering over it as it changes when it warms, really letting it sink in to the very opposite, tasting as many beers as possible, very quickly, and everything in between. Generally, when judging beers in competition, you want no more than nine or ten in a flight and 30 or less for a single session. But that’s just one legitimate way in which beer can be sampled. That may be too many at a time for some people and too few for others.

I know there are people critical of the rapid fire Dr. Bill-style tasting, but I’m not. Is it my favorite way to sample beer? Not necessarily, but it is still quite enjoyable and while you can’t linger over every single beer, you can get a sense of it all the same. There’s a Danish proverb, “better thin beer than an empty jug.” And that’s the rub. I still prefer the opportunity to sample some truly rare beers, even if not under the most ideal circumstances, than not at all. So yes, I’m a relativist when it comes to the marathon tasting but I’m just fine with that. The important thing is to have a good time and know when to walk away. I already know there will be some spectacular beers poured later today and I’m looking forward to giving it another go. Will I make it to the end? Probably not. But that’s okay, there’s no shame in that as far as I’m concerned.

In the words of the immortal Kenny Rogers, equally applicable to drinking as gambling. “You got to know when to hold ’em, know when to fold ’em, know when to walk away and know when to run.” With any luck, I’ll know when to fold and can walk away. Stay tuned for details.

Below is a slideshow of the 2009 Keene Tasting. This Flickr gallery is best viewed in full screen. To view it that way, after clicking on the arrow in the center to start the slideshow, click on the button on the bottom right with the four arrows pointing outward on it, to see the photos in glorious full screen. Once in full screen slideshow mode, click on “Show Info” to identify each photo.

Filed Under: Beers, Editorial, Events Tagged With: Photo Gallery, Seattle, Tasting, Washington

Guinness Ad #10: Town Square Weathervane

March 20, 2010 By Jay Brooks

guinness-toucan
Our tenth Guinness poster by John Gilroy is a variation on the iconic toucan on a weathervane, the difference here is he’s high above a town square on a bright Spring day where, as the tagline suggests, it’s a “Lovely day for a Guinness.”

guinness-town-sq

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Hard Liver Barleywine Fest Winners 2010

March 20, 2010 By Jay Brooks

brouwers
Here are the results from the 2010 Hard Liver Barleywine Fest in held at Brouwer’s Cafe in Seattle, Washington:

  • 1st Place: Old Woody ’09; Glacier Brewhouse
  • 2nd Place: Old Blue Hair ’08; Big Sky Brewing
  • 3rd Place: Old Sebastes ’09; Anacortes Brewery
  • Honorable Mention: Abacus; Firestone Walker Brewing

Congratulations to all the winners.

Filed Under: Beers, Events, News Tagged With: Awards, Beer Festivals, Seattle, Washington

Beer In Ads #69: Japanese Anime’s Kotobuki Beer

March 19, 2010 By Jay Brooks

ad-billboard
Friday’s ad is a strange one, I don’t actually recall where exactly I found the image. I don’t believe it’s actually for a brewery’s beer but instead is a Japanese anime character called TsumugiKotobuki. According to one description, she’s a “high school student who walks in on the ‘light’ music club. She is inspired to join the club as a keyboardist and wields damn freaky eyebrows.” Actually I may have that wrong, as there appear to be a number of Japanese carton characters with the name Kotobuki and a different first name, like the several in the show Gals!. Whatever the truth about her is, I still thought it interesting that a cartoon character can be shown so happily holding a mug of beer. It’s just nice to see a culture that’s not so puritanical.

kotobuki-beer

Filed Under: Art & Beer, Beers Tagged With: Advertising, Cartoons, Japan

Beer In Ads #68: Schlitz Pop Top Holiday

March 18, 2010 By Jay Brooks

ad-billboard
Thursday’s ad is for Schlitz, when they introduced their version of the pop top can, which I talked about yesterday in my post John Updike’s Paean to the Beer Can. The ad is also from 1964, when by then nearly 75% of American brewers had some version of the pull-tab.

schlitz-beer-ad-1964

Filed Under: Art & Beer, Beers Tagged With: Advertising, Cans, History, Packaging

The New Anderson Valley: A Chat With Trey White

March 18, 2010 By Jay Brooks

anderson-valley
Recently it was announced that Ken Allen, who founded the brewery in 1987, is selling Anderson Valley Brewing to Trey White, a former USB executive. The response on the series of tubes we all know and love as the internet was swift and surprisingly negative. Also, there was quite a lot of speculation that was simply untrue. Even the local Anderson Valley Advertiser detailed some of the negative reactions. So I spoke with Trey White this morning to clear up some of the misinformation swirling around and get to the bottom of what he has planned for his brewery when he takes over next month, after the sale closes.

First, the biggest piece of misinformation, which I didn’t even need to talk to him about to correct. A number of negative comments took the form of “how sad, another case of a big business swallowing up a smaller one.” Wrong. White is a former VP with USB. That means he doesn’t work there any more, and in fact hasn’t for several years. I, and most of the accounts that mentioned his former job did so to show that he brings beer industry experience with him. That’s a good thing. It means he knows how the industry works. As I learned when I spoke with White, the business will be family-owned, just White and his wife. No big company in the background, just a mom and pop operation.

Here’s what else I learned about his plans for the brewery. White first visited the brewery three years ago and immediately fell in love with the place. He and Ken Allen have been discussing the purchase for nearly that long. He’s committed to its success and it wasn’t just a quick flash in the pan decision.

White and his wife currently live in downtown Chicago, ironically walking distance from the Craft Brewers Conference which will take place the first week of April. For the first six months to a year after taking over, the Whites will spend about 75% of their time in northern California. All of the current staff and brewers will remain in place and no changes will be made to any of the recipes. The first year, some of the packaging may be changed and it’s possible some additional styles and/or special releases will be created.

The Boonville Beer Festival will be unchanged and the planning for it will continue apace and it will be held, as scheduled, on May 8. The Disc Golf Course will also remain on the brewery grounds.

While the brewery continues to hum along, White will turn his attention to what he knows best: marketing, merchandising and selling. He’ll immediately begin working to increase distribution and get Anderson valley beers into a greater number of chain locations, making it even easier for fans to find the beer in a wider array of outlets.

Ken will be the first to tell you that his passion for the brewery has not been 100% over the last few years and he’s been looking forward to taking a much needed rest from running the business. Ken had this to say, in the press release:

“I have enjoyed immensely growing the Anderson Valley Brewery from a start-up operating a modest brew pub in Boonville into a world class regional craft brewery. The people and friends I have made in the industry will last a lifetime. I want to thank the many customers and brewery fans who have become key parts of the Anderson Valley Brewery family.

I have looked long and hard for the right person to whom to entrust our legacy and I could not have found a better partner in Trey White. His passion and knowledge of the craft beer industry, coupled with his respect for the brands we have developed, will make him the ideal person to take the Anderson Valley Brewery to the next level within the growing craft beer industry.“

So I can’t help but think this will a positive step for everyone, from Ken Allen, the new owners and fans of the brewery’s beers. In talking with Trey White, he has that passion that can propel the brewery to the next level. He seems sincere in his reverence for the brands Anderson Valley has created over the years and has no plans to alter them in any way. He has the right experience and contacts to grow the business successfully while keeping it true to its roots. Let’s wish Ken a happy retirement and Trey good luck with his new job as a small brewery owner.

allen-white
The changing of the guard: new owner Trey White, at left, with founder Ken Allen in the Anderson Valley brewhouse.

Filed Under: Beers, Breweries, News Tagged With: Business, California, Interview, Northern California

Beer In Ads #67: Guinness’ Why Was The Hatter Mad?

March 17, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad, since it’s St. Patrick’s Day, is for Guinness, but I wanted to pick one that wasn’t by John Gilroy. This one is a spoof of Alice in Wonderland from I don’t know when. The art is similar, of course, but it seems later. Beginning in 1903, numerous films have been made based on Lewis Carroll’s surreal story, but the Disney version from 1951 probably did more to popularize the story than any other, especially for kids. So based on that I’m just guessing this was before that since the artwork looks more inspired by the original illustrator, John Tenniel, than Walt. Anyway, the text spoofing the scene with the Mad Hatter is pretty funny. Happy Stout Day.

guinness-alice

Why Was the Hatter Mad?

“Have some Guinness!” said the March Hare.
“I don’t see any Guinness,” Alice replied.
“There isn’t any” said the March Hare.
“Then you must be mad to offer me some!” said Alice indignantly.
“It’s after hours,” said the Hatter, “and we can’t get any. That’s enough to make anyone mad.”
“But surely you could have ordered some to drink at home,” said Alice.
“There!” said the March Hare. “We never though of that. That just shows how mad we must be.”

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Guinness, History

Beer In Ads #66: Tuborg’s Thirsty Man

March 16, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is a favorite of a friend of mine, Christian Kazakoff — who’s the head brewer at Iron Springs Pub & Brewery — and is for the Danish beer Tuborg. I got an e-mail from Christian last night about how much he’s enjoying my “Beer In Advertising” series and sharing with me his personal favorite, so I thought I’d feature his choice today.

Founded in 1873, since 1970 Tuborg has been owned by Danish brewing giant Carlsberg. Though founded in 1873, it was two years before they began brewing so in 1900 they sponsored a poster contest to celebrate their 25th anniversary. Though the winning entries were never used, one submission went on to become an iconic image, one that even today is still associated with Tuborg beer, especially throughout Europe. The painting, created by Danish artist Erik Henningsen (1855-1930), is known today as The Thirsty Man and has been used since November 1900 in Tuborg’s advertising.

henningensen-tuborg

It’s original title translated as The Sweaty Man, but since beer was the end product and not deodorant, it became known as The Thirsty Man, which I think you’ll agree has a much better ring to it. According to Just-Drinks, “the poster is still one of the most popular sold in Denmark. The image of the Thirsty Man has also been used to great effect in Germany, where Tuborg is the leading imported beer.” [Or at least it was when they wrote that in 2000.]

In addition, “the popularity of the poster was added to in 1977 when Den Store Tuborg (The Big Tuborg) [in] half-litre bottles was launched using the image as a label.”

tuborg-denstore

Even now, 110 years later, you can find Tuborg advertising using The Thirsty Man, such as this sign for Tuborg Pilsener.

tuborg-sign

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, Europe, History

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