
Thursday’s ad is for Narragansett Lager Beer from 1960. I love the simplicity of just the bottle and an near-empty glass along with the slogan “Hi, Neighbor — Have Another ‘Gansett.”

By Jay Brooks

Thursday’s ad is for Narragansett Lager Beer from 1960. I love the simplicity of just the bottle and an near-empty glass along with the slogan “Hi, Neighbor — Have Another ‘Gansett.”

By Jay Brooks

I must confess that at first I was skeptical about a press release I received yesterday from Craigslist TV, a new division of Craigslist, which they describe as “an online documentary series. In March 2010, craigslist provided “opt in” check boxes for craigslist users interested in having their adventures on craigslist chronicled, and sponsored the friendly folks at Brownstone Entertainment to follow up on those stories.” They also have a YouTube Channel.
I don’t now how many they’ve done, but the one they sent me is episode 204, and it follows the exploits of a bartender — Daniel — who listed his services for hire as a “drinking buddy,” offering people that he’d listen to whatever they wanted to tell him for the price of a drink. It sounded pretty goofy to me, but it actually seems to work. Like many good bartenders, he does seem to be a good listener and he has an intuitive grasp of what they need to hear in response. As three out of the four we see tell him — and remember this is L.A. after all — it’s cheaper than therapy and just as effective. So what could have been downright creepy is instead oddly sweet and almost moving. When Daniel talks about his philosophy of doing this, he seems sincere and watching him work, he seems fairly effective. Maybe this will become a recognized profession at some point. After all, who likes to drink alone?
By Jay Brooks

Wednesday’s ad is for the malt liquor Colt 45 and a contest where someone could win a “completely unique weekend on Playboy’s Jet.” I picked the ad because I’m getting on a plane early tomorrow morning and it is decidedly not the Playboy Jet. Does Playboy even have the jet anymore? My guess is no, and for that reason I have no idea when this ad is from, though it seems like the 1970s is a safe bet. But as the text for the contest begins, which makes me wonder, “do I deserve [a] Colt 45 weekend?” Does anyone?

By Jay Brooks

Bloomberg Television is debuting new show tomorrow entitled The Mentor, in which experienced, successful businesspeople visit ones in the same field just starting out in order to help them along. In the first show, which airs tomorrow, Boston Beer Co. founder Jim Koch travels to Oceanside, California to help out the guys at Oceanside Ale Works.
From the press release:
This Thursday, November 4th, 2010 at 9:00 PM/ET, Bloomberg Television will debut “Bloomberg The Mentor,” an original new series that features top CEOs mentoring small business owners across America.
Every entrepreneur hopes to strike it big, but the reality is that 80% of small businesses fail within the first 18 months. What if entrepreneurs from around the U.S. had the chance to get real-life advice from some of America’s best-known CEOs? This season, “Bloomberg The Mentor” tests that concept with four small businesses.
In the series premiere, Jim Koch, founder and chairman of The Boston Beer Company, the largest independently owned American craft brewery and brewer of award-winning Samuel Adams beers, brings his national business expertise to a pair of budding brewers at Oceanside Ale Works in California.
Mark Purciel, a former teacher, and Scott Thomas, a firefighter, initially started brewing hand-crafted ales as a hobby. In 2005, the duo co-founded Oceanside Ale Works, one of the only manual brew houses in the nation. Now, Purciel and Thomas dream of transforming their passion for beer into a nation-wide business. But without significant management experience, how can Purciel and Thomas make the right decisions about scaling their business and finding a way to increase sales and distribution?
During the episode, the unconventional entrepreneurs wing it through a sales meeting with LA nightclub impresario Sam Nazarian before finally meeting their ultimate mentor, Jim Koch, who offers the brewers some tough advice on next steps for their business.

I confess I didn’t realize that our cable company carried the Bloomberg channel, but it does. To check if it’s available where you live, they have a handy page where you plug in your zip code to see if you get the station.
Here’s a trailer for the Oceanside Ale Works show:
And this is a trailer for the show, The Mentor, itself:
By Jay Brooks

The upcoming Discovery Channel show Brew Masters (Note: this link given on the Discovery channel’s website is not working yet) starring Sam Calagione of Dogfish Head Craft Brewery now has a trailer up at their website. They don’t appear to allow embedding, so you’ll have to go to the Discovery channel to see it. The premiere will be on Sunday, November 21 at 10:00 p.m. (presumably that’s both ET & PT).

By Jay Brooks

Tuesday’s ad is for Rheingold beer, features Miss Rheingold for 1956 — Hillie Merritt — holding a stuffed elephant and donkey for the election that year, which would have been held November 6, 1956. That was the year Dwight D. Eisenhower defeated Adlai Stevenson. Oddly enough there’s no text whatsoever about the election or politics of any kind, and in fact if it weren’t for the plush political symbols it could be a completely generic beer ad. Happily, however, the stuffed animals are there. Look closely at them. Is it just me, or does the donkey look like he’s laughing while the elephant is wearing a somewhat maniacal expression?

By Jay Brooks

While perusing BuzzFeeds’ 100 Best Signs At The Rally To Restore Sanity And/Or Fear, at #99 the photo features the “Good People Vote” signs from Flying Dog Brewing being held up at the Rally To Restore Sanity over the weekend. Since today is Election Day here in the U.S., this is a great message. So go vote. After that “Then Drink Good Beer!” Now that’s good advice.

By Jay Brooks
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The BRU/SFO Project is back for a second year. A play on the airport codes BRU (for Brussels, belgium) and our own SFO, the Project is between the 21st Amendment Brewery & Restaurant and Magnolia Gastropub. Each brewpub will be creating six Belgian-inspired beers throughout the month of November, with a new one released each Monday. Here’s the release schedule:

As last year, you can pick up a “boarding pass” at either brewery to get each beer marked off as you try them. “When you’ve enjoyed all 12 you get to take home and keep for your very own the special BRU/SFO commemorative glass” (good while supplies last). According to the breweries, the “Belgian beer project is a unique time to take in and enjoy Belgian-style beers, with interesting styles and tastes all with an American twist. We hope you enjoy your flight.” And Magnolia adds that their “exploration of Belgian-style and Belgian-influenced beers includes both old favorites and brand new beers.”
Magnolia has also “put together a special menu of snacks and smaller dishes to enjoy in the spirit of this Transatlantic project. Be sure to try the duck fat fries, chicory gratin, roasted tomato crevette, mussels (steamed in beer, of course), and a special cheese plate, all of which are available throughout the month. Look for other specials throughout the month, too, most of which will be intended to pair with a specific BRU/SFO beer.” And that the end of the month, they’ll host “One Dinner To End It All,” a “4-course dinner [to be held] on Monday, 11/29 with each course paired with a beer from the Project. More info coming soon, including the menu and price.”
By Jay Brooks

With the World Series ending in a Giants victory tonight, this will be the last baseball ad, at least for now. It’s for Stroh’s Beer and celebrates the Detroit Tigers winning the World Series in 1968 (though the ad ran the following year, in 1969).

By Jay Brooks

I suppose it was inevitable. Anti-alcohol folks have been saying for years that alcohol is the worst drug on the planet. And comparing it to heroin is not exactly new, either. A popular neo-prohibitionist PSA shows a beer bottle as a syringe to remind people that alcohol is also a drug. You can even buy bookmarks and posters of it at Face, the one-stop shop for neo-prohibitionist propaganda. Of course, aspirin is also a drug, but who would drink beer in either pill or syringe form?

The characterization of alcohol as a drug is mostly a specious one, because it ultimately depends on how you define what a drug is or how it’s used. You might be tempted to think that it’s fairly easy to explain exactly what is a “drug,” but it’s actually not. Even the most common dictionaries define it rather differently, and how people connote it varies even more widely. Some say it’s only a drug if it’s used as medicine, others any chemical substance that alters something physical, while still other definitions insist a drug is something illicit or illegal. A lot of what definition you choose is dependent on your message or what point you’re trying to make. In other words, context matters. What we can agree on — I hope — is that there are both good and bad drugs. I know there won’t be universal agreement on which is which, but that they’re not all the same I trust can be acknowledged by either side of the alcohol divide.
Today the scientific journal The Lancet published a new article entitled Drug Harms in the UK: A Multicriteria Decision Analysis that purports to show that alcohol is more dangerous than heroin. According to their results it is indeed claimed that alcohol is more dangerous to society and individuals than anything else on Earth, including crack, cocaine, tobacco, Ecstasy and LSD. The article — I refuse to call it a study — was authored by David Nutt, the former UK chief drugs adviser who was fired in October of last year by the British government.
Why this so-called study is garnering such media attention has to do with its volatile headline. As they say, if it bleeds it leads, and this definitely has blood on it. But it’s not exactly scientific. I’d always thought of the Lancet as one of the more rigidly scientific journals, but this gives me pause. Essentially, the way the results of this article were collected was by gathering together sixteen “experts,” specifically “members of the Independent Scientific Committee on Drugs (an organization founded by David Nutt after his firing), including two invited specialists” who then sat down for a one-day meeting — called a “workshop” — where each of them was asked to “score 20 drugs on 16 criteria: nine related to the harms that a drug produces in the individual and seven to the harms to others. Drugs were scored out of 100 points, and the criteria were weighted to indicate their relative importance.” Well, how scientific.
This is the 16 criteria they scored:

So essentially this “study” is simply the scores collected by a few so-called “experts” — almost entirely made up of members of one organization thick with agenda — during a one-day retreat. That’s hardly “proof” of anything. If I were The Lancet, though, I’d be a little embarrassed about having so unscientific a piece being in my previously distinguished pages. Throughout the article, the author infuriatingly keeps referring to the results as “findings,” as if they’re a tally of something more meaningful than mere opinion. Self-fulfilling prophecy is a more reasonable assessment of their “findings.”
Here’s how they explain themselves:
The issue of the weightings is crucial since they affect the overall scores. The weighting process is necessarily based on judgment, so it is best done by a group of experts working to consensus. Although the assessed weights can be made public, they cannot be cross-validated with objective data.
They also admit that their opinionated scores only include the supposed harm of the substances they’re evaluating, and that they did not take into account any benefits, apart from admitting that some do exist.
Limitations of this approach include the fact that we scored only harms. All drugs have some benefits to the user, at least initially, otherwise they would not be used, but this effect might attenuate over time with tolerance and withdrawal. Some drugs such as alcohol and tobacco have commercial benefits to society in terms of providing work and tax, which to some extent offset the harms….
So they admit alcohol’s economic benefits, but still conveniently ignore the many health benefits of responsible, moderate consumption, including the rather important fact that most people who drink moderately will live longer than those who either totally abstain or over-indulge.
No matter, the experts conclude that both heroin and crack-cocaine are nearly a third less dangerous than alcohol. Mushrooms, they’ve declared, are the safest of all.

But essentially they’re taking the minority of people who abuse alcohol and from there go on to imply that essentially everyone who drinks alcohol exacts that same cost to themselves and society, extending the data out to include all drinkers. But that’s clearly untrue and quite ludicrous. All they’ve done is dress up opinions — and biased ones at that — and presented them as facts and findings, based solely on the idea that expert opinions are facts. That The Lancet went along with it shows how mesmerized we are by the lure of so-called, and even self-proclaimed, “expert opinions.”
Finally, the chart below shows the breakdowns of each of the 16 criteria and how much they assigned to each “drug.”

The BBC even collected drinkers’ responses and one woman noted that her grandmother has had a glass of wine every single day since she was 18 and is still going strong, reasonably suggesting that she might not still be here if she’d been taking heroin every day for the same period of time. Professor Nutt won’t even concede that point, saying that it’s not necessarily true, stating that the woman’s grandmother might be better off if she’d taken the heroin instead! He says “all medicines are safe if they’re used appropriately.” Maybe, but why wouldn’t that same logic then extend to alcohol? Why can’t he concede that it’s also safe if used “appropriately?” Can anyone really believe that a prescription of heroin every day is safer than a drink or two of beer per day, just because it didn’t come from a doctor’s advice?
Is it possible there’s another reason for Professor Nutt’s war on alcohol? Well here’s at least one possibility. In December, the London Telegraph reported that Nutt was leading a team at Imperial College London in developing a synthetic alcohol, produced using chemicals related to Valium. According to the report, it “works like alcohol on nerves in the brain that provide a feeling of well-being and relaxation,” but “unlike alcohol its does not affect other parts of the brain that control mood swings and lead to addiction. It is also much easier to flush out of the body.” And because it’s “much more focused in its effects, it can also be switched off with an antidote, leaving the drinker immediately sober.” It’s not too hard to imagine that the scarier and more dangerously alcohol is perceived as a societal evil and health risk, the more customers for synthetic alcohol there would be.
No matter what his true motives, Nutt is … well, I’ve been trying to avoid this but there’s just no way around it, something of a nutter. He claims that his “findings showed that ‘aggressively targeting alcohol harms is a valid and necessary public health strategy.'” Of course, that’s been his position since well before this farce began, so again, it’s much more of an agenda in search of its own validation. Not so much a self-fulfilling prophecy, but a self-created justification for a position he already held. All he needed to do was to create the official-sounding organization “Independent Scientific Committee on Drugs” and then have them say the same thing he’s been saying all along, this time with charts and people with strings of alphabets after their names so it all sounds on the up and up. But this is just another case of the Emperor having no lab coat, and few people in the media even noticing.
UPDATE: As expected, Pete Brown has also tackled Nutt’s Lancet article and its attendant publicity in The MAIN reason Professor Nutt is bad for our health. Check it out.
