With the World Series and baseball ads plus Halloween this weekend, I’m doubling up on ads so I can highlight both baseball and Halloween-themed ones. Today’s Halloween ad is from 1956 and is for Schlitz, depicting some pumpkin carving for Halloween. And to help their creativity along, they’re enjoying a couple of cans of Schlitz, poured into tall pilsner glasses.
And here’s just the artwork from the ad.
Today’s art is a cartoon by Barbara Shermund, who contributed regularly to the New York, Esquire and other high profile magazines. In fact, she did 597 cartoons that appeared inside the New Yorker and 8 covers, too. This unnamed cartoon was created in 1945, May 24 to be exact, and this is a color film copy transparency that’s housed at the Library of Congress, in the Prints and Photographs Division. It was published in the January 1946 issue of Esquire. A bunch of socialite types sit around listening to what appears to be a classical pianist. Who knows what the audience is drinking, if anything, but the pianist has a bottle of beer sitting on the edge of the piano, along with a glass full of beer.
Sacramento’s Crocker Art Museum has the following short biography of Shermund.
Painter, illustrator, etcher, cartoonist. Born in San Francisco, CA on June 26, 1899. Shermund studied at the CSFA. As a contributor to the New Yorker and Esquire, she spent most of her career in NYC. She died in September 1978 in Monmouth County, NJ.
But perhaps the best account of Shermund is by Michael Maslin, another New Yorker cartoonist, at his blog Ink Spill, entitled Revisiting Barbara Shermund, that begins with this:
Born in San Francisco in 1899 to artistic parents (her father was an architect), Ms. Shermund studied at The California School of Fine Arts before heading east, at the age of twenty-six, to New York. She told Colliers that her initial visit east became permanent “after she had eaten up her return fare.” In June of that very year, she made her debut at the four month old New Yorker with a cover of a young woman sporting a hip hairdo, eyes closed, resting her arm over a railing, against a black sky peppered with stars. In a year’s time her cartoons, many if not most of which were written by her, were appearing in nearly every issue of the magazine.
You can see her eight New Yorker covers and three of her other cartoons as the magazine’s Cartoon Bank. And she has another in the Cartoon America exhibit at the Library of Congress.
And below is another drinking-related cartoon she did for the New Yorker in 1938.
In an effort to help the Giants win for the last win in Game 2 — and being superstitious — I met an old friend of mine from Pennsylvania (actually we were in kindergarten together, making him my oldest friend) who was in town on business Thursday. We met at the 21st Amendment Brewery to watch the game. Hop Crisis, 21 A’s Imperial IPA was tasting fine, as was their regular IPA. I also had one of Rodger Davis’ IPAs from Drake’s (I was in a hoppy mood).
From the moment I got there, I knew we would win, because karma was with me. First of all, I found a parking space directly across the street from 21st Amendment and then not only was co-owner Shaun O’Sullivan there with a seat for me, but he was wearing one of my logo shirts! Thanks Shaun!
My friend Jim, from Shillington, PA, though he now lives in upstate New York. That’s 21A sales manager Lloyd Knight’s infamous orange vest I’m sporting.
Since we were just a few blocks from the stadium where the game was being played, at the 7th inning stretch we walked down to the ballpark just to drink in the atmosphere.
Even McCovery Cove was packed with boats.
There were tons of people hanging out around the ballpark, and there was an electric vibe in the air. Very cool. I hope this helps recreates that atmosphere tonight! Go Giants!
Just got some great news. Steve McDaniel, co-founder of the soon to be open Oakland Brewing, and his lovely wife Justine Nguyen, had their first child yesterday. Justine gave birth to Merritt just after Noon on October 30. It sounds like mother and son are doing great, as Justine is up and using Facebook. Join me in wishing the happy couple all the best on their birth of their son. Congratulations Steve and Justine!
Particulars:
Original Gravity: 7 pounds, 11 ounces
IBUs: 21 in.
Style: Boy
Release Date: October 30, 2010
Label: Merritt Anh Xbalanque McDaniel
Steve McDaniel and Justine Nguyen’s new son Merritt.
A sleeping Merritt Anh Xbalanque McDaniel.
With the World Series and baseball ads plus Halloween this weekend, I’m doubling up on ads so I can highlight both baseball and Halloween-themed ones. Today’s baseball ad is from 1942 and features baseball legend Leo Durocher, when he was a manager for the Brooklyn Dodgers. Durocher is saying that “My beer is Rheingold — the DRY beer!”
With the World Series and baseball ads plus Halloween this weekend, I’m doubling up on ads so I can highlight both baseball and Halloween-themed ones. Today’s Halloween ad is fairly contemporary and is for UK beer Hobgoblin, brewed by the Wychwood Brewery located in Witney, part of Oxfordshire.
Given the controversy — people seemed to love it or hate it — over Greg Koch’s original I Am A Craft Brewer video, and the many similar videos that followed, I half expected this parody of I Am A Craft Brewer to be a dig at it, but it’s not at all. It’s more of a goofy homage to it, and at times it’s laugh-out-loud funny. Enjoy.
With the World Series and baseball ads plus Halloween this weekend, I’m doubling up on ads so I can highlight both baseball and Halloween-themed ones. Today’s baseball ad is from the 1970s for Pabst. The “Cool Blue” Pabst baseball player is running to make the catch … of a mug of beer.
Our 41st Guinness poster by John Gilroy features the largest, most twisted tuba ever made, whose playing is undoubtedly made possible by Guinness. That’s what gave him “Guinness for Strength” to be able to play such a big tuba.
With the World Series and baseball ads plus Halloween this weekend, I’m doubling up on beer ads so I can also highlight a few Halloween-themed ones. The first of these is a Budweiser ad from 1953 featuring a truly scary mask and a witch holding up a glass of beer to toast a jack-o-lantern along with the tagline “When you know your beer … it’s bound to be Bud.
