Monday’s ad is for Schlitz, from 1948. This is another of their long-running “I was curious” three-panel series. This one features a young man with no waist wearing Mom jeans being lured into a backyard by an older couple. Check out the leopard print being worn by the cougar in the second panel. Meow.
Today in 1897, US Patent 584863 A was issued, an invention of Jay W. Farmoff, for his “Beer-Tapping Device.” There’s no Abstract, although in the description it includes this summary:
Our invention has for its object to produce an efficient tapping device which is simple and durable in construction, reliable in action, and which can be conveniently operated.
Sunday’s ad is for Goebel Beer, from 1949. The Detroit, Michigan brewery set their ad at night in the desert, presumably to make the association with an arid climate since the tagline is “better try extra-dry Goebel beer.” It certainly makes me thirsty looking at all that sand, not to mention the campfire.
Today in 1966, US Patent 3257033 A was issued, an invention of Reginald W. Stott, for his “Beer Dispensing Apparatus.” There’s no Abstract, although in the description it includes this summary:
This invention relates to a combined apparatus for the semi-automatic dispensing of a predetermined quantity of liquid and to the simultaneous counting of the number of such predetermined quantities of liquid which have been dispersed. A subsidiary aspect of this invention is a valve control means for use in that apparatus, and particularly a switch arrangement associated with said valve. The apparatus is particularly suited for the dispensing of effervescent liquids, and more particularly for the dispensing of beer.
It is necessary, in the dispensing of effervescent or gas charged liquids such as, for example, beer, to dispense such liquid, even by relatively inexperienced help, in such a manner that uniform results are obtained. It is also necessary that such dispensing means be capable of being set quickly and easily for the drawing of varying amounts of such liquids, i.e., for the drawing of two, or more, different sizes of drafts. Furthermore, it is desirable to have means associated with such dispensing means to count the total number of each size of drafts which have been drawn.
It was proposed accomplishing these ends by the use of an auxiliary storage tank where the required amount of beer was stored prior to dispensing. This proved undesirable, since this auxiliary storage, and the means used to dispense the beer therefrom, tended to have a detrimental effect on the delicate quality of the beer.
A prime feature, therefore, of the present invention, is the provision of apparatus whereby beer and similar liquids may be dispensed by relatively inexperienced help, in such a manner that uniform results are obtained.
A further feature is the provision of means whereby the apparatus may be quickly and easily set for the automatic dispensing of two or more different quantities, i.e., two or more different sizes of drafts.
A still further feature of this invention is the provision of counter means for the cumulative totalling of the number of each size of drafts which have been dispensed.
For 101st Session, our host will be Jack Perdue, who writes Deep Beer. For his topic, he’s asking us to look beyond what’s in the bottle, and to the bottle itself, along with the crown, the label, the carrier, the mother carton and all of the odds and ends, or detritus, that go into the beer’s packaging, or as he explains what he has in mind for the July Session, the “Bottles, Caps and Other Beer Detritus,” which he describes below.
There are many great creative people involved in the beer industry: the brewers designing and creating the stuff of our attention, marketers bringing the product to market, graphic artists making the products attractive and informative and writers who tell the story of beer. The list goes on. And thus, many great products, that may or may not get your attention. The focus is on the liquid inside the bottle, can or keg, and rightly so. What about all the other products necessary to bring that beer to you? What about the things that are necessary but are easily overlooked and discarded. This months theme is, “Bottles, Caps and Other Beer Detritus”.
Detritus, according to one definition in the Merriam Webster Dictionary is “miscellaneous remnants : odds and ends”. While the number and quality of our beer choices has certainly improved over the recent decade, have you paid any attention to the rest of the package. Those things we normally glance over and throw away when we have poured and finished our beer. These are sometimes works of art in themselves. Bottle caps, labels, six-pack holders, even the curvature of the bottle. For this month’s The Session theme, I’m asking contributors to share their thoughts on these things, the tangential items to our obsession. Do you have any special fetish with bottle caps, know of someone that is doing creative things with packaging, have a beer bottle or coaster collection.
So drink the beer, but then think about what’s left over when it’s gone.
Let us know about the bits and pieces from your point of view. To participate in the July Session, leave a comment to the original announcement, with , on or before Friday, July 3.
Today in 1933, US Patent 2121458 A was issued, an invention of Wilhelm Vogelbuseh, for his “Apparatus And Process for Aerating Wort in Yeast Production.” There’s no Abstract, although in the description it includes this summary:
In the production of yeast, air is supplied to the wort during the fermentation in order to meet the oxygen requirements of the multiplying cells and also to render harmless the interchange products which are produced. Hitherto, compressed air from an air pump has usually been introduced into the wort through a rigidly mounted tube system which is placed horizontally at the bottom of the fermenting vat and the separate tubes of which are provided with holes. The attempts in recent years to reduce the size of the air bubbles have led to the diameter of the air outlet holes being reduced down to 0.3 mm. On account of the danger of stoppage and the difficulty of keep through such holes. Distributing devices provided with tubes or boxes of burnt clay, stoneware, sintered glass, etc. to act as air outlet surfaces have been used. The saving in power, however, does not correspond to the reduction of the amount of air as these materials, on account of their smaller permeability, require a higher operating pressure. keep such a body perfectly clean as is required for avoiding contamination.
The object of the invention is to avoid these disadvantages, and the invention consists in that a hollow body of suitable shape serving for delivery large openings and which, in the direction of movement, offers as little resistance as possible and allows the air to escape preferably in a direction different from the direction of movement and preferably at right angles or approximately at right angles thereto is moved through could hitherto only be obtained in the yeast industry by using the above-mentioned ceramic materials for the air supply member. In addition, it is difficult to ring the air into the liquid through comparative count of the above-mentioned disadvantages, have not become widely used.
I posted these a few years ago, but given that it’s Father’s Day I figured today was a good day to take another look at them. Around 2011, the good folks at Every Guyed designed eight beer can dads.
Here was the idea:
To celebrate Father’s Day, EveryGuyed and Moxy Creative House have teamed up once again to deliver the second installment of the ‘Cheers!’. This time we had creative director Glenn Michael raise a glass — and his brush — to 8 iconic animated dads, re-envisioning them as beer cans.
When you were a kid, Father’s Day was a pretty boring affair. Now you’re of age, and all of a sudden you have the chance to do something with your dad that he’ll actually enjoy: share a cold one together.
See if you can guess all of the cartoon dads. You can see all eight of them in the slideshow above. The answers can found at the bottom of the original post I did.
Looking at this again, I still want my own dad can. What would yours look like?
Today in 1966, US Patent 3256627 A was issued, an invention of James Eugene Adair, assigned to Fishlove & Co., for his “Ornamented Drinking Glass.” There’s no Abstract, although in the description it includes this summary:
The principal object of the invention is to provide an aesthetic, entertaining or amusing novelty item in the form of an ornamented drinking glass such as is commonly used for mixed drinks, beer, highballs, or the like, the glass having an opaque side wall but being provided with one or more transparent portions or peep holes, and also having ornamentation on regions thereof opposite the peep holes, such ornamentation being visible through the peep holes, transversely of the glass and through liquid such as the glass may contain. Such liquid produces effects of magnification and distortion, especially when transparent solids such as ice cubes are immersed therein, so that the ornamentation as viewed through the peep holes has an enlarged and/or animated appearance.
Saturday’s ad is for Schlitz, from 1943. I’ve talked about this before, how oftentimes back in the earlier part of the century, products like beer were referred to as “friendly.” Here’s another example where Schlitz claims that “for millions of Americans the simple joy of companionship are made richer, deeper, more satisfying with a glass of friendly SCHLITZ.” Damn straight, skippy, I don’t want one of those unfriendly beers touching my lips.
Today in 1939, US Patent 2163468 A was issued, an invention of Carl Rach, for his “Process For Making Hopped Beer Wort.” There’s no Abstract, although in the description it includes this summary:
Heretofore in the process of making this wort, unmalted cereals (such as corn grits or rice) were mixed with malt (such as malt barley or wheat malt) and were cooked with water at a temperature around the boiling point in a large container or cooker, the resulting mixture being led from the cooker into a mash tub where it was mixed with a malt mash and kept for onehalf hour or more at mashing off temperature. The wort which resulted from this .last mashing operation was strained through the undissolved grains of the material or mash resting upon a false bottom, with which the mash tub is provided. During this operation the undissolved grains on the false bottom served as a filter mass. The usual practice in the next stage of the old process was to wash the grains by pouring hot water upon them in the mash tub to remove the remaining wort extract. This washing of the grains or sparging operation, as commonly called, resulted in a wort which was of much lower As the sparging operations continued the resulting worts were of less and less density and after they were all collected together in a large kettle they had to be boiled to evaporate some of the water and increase the density to the desired degree, which is between 12 to 13% as measured by the Bailing saccharometer.
This evaporation and concentration of the wort was disadvantageous in that it required time, labor and fuel and thus increased the cost of the beer.
Thus it is an object of my invention to provide a process which eliminates the necessity of boiling the wort to concentrate it, and thus (1) to reduce the expense of the process, and (2) to permit greater control of the composition and chemical nature of the product, by reason of boiling being carried on only to chemically affect the wort and not to evaporate water.
