Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #1549: Picnic Time At Stonehenge

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Friday’s ad is for Guinness, from 1957. The ad shows two young couples having a picnic within spitting distance of Stonehenge which I imagine was as impossible in 1957 as it is today. Maybe I’m wrong, but I can’t believe they’d let anyone get so close to such a national treasure. I love the wild abandon with which the one dude is eating a chicken leg. I know the other guy is sporting an ascot, but is the chicken man wearing one, too, or did he tuck his tie in his shirt? And the dresses that the women are wearing are pretty fly, too, particularly the grey skirt with the jugs. But a picnic by Stonehenge? It’s true. “Life is worth living after a Guinness.”

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Patent No. 3033762A: Straining Tank

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Today in 1962, US Patent 3033762 A was issued, an invention of Robert C. Gadsby, Schwaiger Joseph, and Frank H. Schwaiger, assigned to Anheuser-Busch, for their “Straining Tank.” There’s no Abstract, but in the description it’s stated that the “invention relates to an improved straining tank or grain extractor or lauter tub, and more particularly to an improvement in an existing kind of lauter tub presently in widespread use in the brewing industry to remove extract from brewers grains.” They later elaborate a bit more:

This invention relates to an improvement in existing lauter tubs having agitators therein which increases the efficiency or reduces the draw-o time to about two-thirds of the time previously required. This is important because the lautering step in the brewing process has in the past been one of the slowest and one of the bottlenecks in the production of beer. In other words, in the usual brewing operation today, the capacity of the step which uses lauter tubs or straining tanks largely determines the capacity of the brewery.

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Patent No. 519513A: Apparatus For Racking Beer

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Today in 1894, US Patent 519513 A was issued, an invention of Harry Torchiani, for his “Apparatus For Racking Beer.” There’s no Abstract, but in the description it’s stated that the “invention relates to that class of. devices that are used in drawing or filling beer from casks into the barrels, half-barrels, kegs, etc.,” adding this. “The object of my invention is to provide an apparatus of this kind, which can readily be adjusted for barrels or kegs of different sizes, and which prevents the spurting of the beer from the apparatus or keg when the apparatus is withdrawn from the keg.”
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Patent No. 3381841A: Bung For Barrel

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Today in 1968, US Patent 3381841 A was issued, an invention of Howard F. Kusserow, for his “Bung For Barrel.” There’s no Abstract, but in the description it’s claimed that the “invention lies in the general field of container closures. It is directed to re-usable closures which may be readily applied and removed, and more particularly to bungs for beer barrels, although it is not limited to such use.” Apparently, the new bung was to replace wooden ones with a bung made from polyethylene, a “resiliently yieldabie material.”
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Economic Impact Of California Beer

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The California Craft Brewers Association (CCBA) recently commissioned an economic impact study of the state’s brewing industry for last year. And the news is pretty great. Here’s some of the highlights:

Economic Impact: In 2014 craft beer contributed more than $6.5 billion to the economy of California. That’s up 18% from 2013. That’s a fairly conservative number and they’ll have a more accurate and most likely higher numbers in June when the full report is finished. The craft beer industry in California has a higher economic impact than any other state in the US.

Employment: In 2014 Craft Brewers employed more than 48,000 Californians.

Growth: During 2014 the number of operating breweries grew by over 24% giving us a total of 520 operating breweries in California.

Taxes: In 2014 California craft brewers paid over $56 million in State and federal excise taxes and paid more than $1.3 billion in income and other local, state and federal taxes ($880 million in state and local income taxes and $465 in federal income taxes).

Production Volume: 3.5 Million Barrels

Exports: 1.3 million barrels. (That’s still higher than the total production of all but two other states (PA and CO)).

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Patent No. 1302549A: Process For Brewing Beer

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Today in 1919, US Patent 1302549 A was issued, an invention of Herman Hausen, for his “Process For Brewing Beer.” There’s no Abstract, but as Prohibition began, the invention was specifically for non-alcoholic beer to satisfy demand for at least the taste of beer once the regular kind was outlawed. Here’s a fuller explanation.

My invention relates to the manufacture of non-alcoholic beer, of beer containing less than one-half of one percent of alcohol, and of temperance beer. In the processes heretofore employed for making such beverages, the de-alcoholizing occurs by distillation of the alcohol after the liquid vis fermented or the beer brewed. These old processes involve certain disadvantages which are obviated by my invention, which, generally speaking, consists in simultaneously boiling and fermenting the beer wort in a vacuum and within the range of beer fermentation temperatures at which the activity of the yeast is not destroyed to evaporate the alcohol and preserve live yeast in In the accompanying drawing I show more or less diagrammatically and mostly in sectional view all the apparatus required to carry out my new process.

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Beer In Ads #1546: Tecate’s Three Amigos

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Tuesday’s ad, for Cinco de Mayo, is for Tecate beer, from 1988. The cartoon art was created by Leslie Cabarga and used by Tecate in a series of ads that summer, and was even made into a poster. Showing two Tecates, a bottle and a can, though the can is clearly the leader, along with a bottle of Chihuahua (which I recall selling at BevMo for $2.99 per six-pack), making an entrance into a wild west saloon. Notice the can has a bottle of salt and a lime in his holsters. It’s a pretty cheesy ad, but this was also the same time 7-Up was advertising using a spot with arms and legs, and California raisins were similarly animated, so maybe it was popular.

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Patent No. D591850S1: Filled Beer Glass Shaped Condom

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Today in 2009, US Patent D591850 S1 was issued, an invention of Brian Osterberg, for his “Filled Beer Glass Shaped Condom.” There’s no Abstract, and there’s not much to say about it, other than his invention is the “ornamental design for a filled beer glass shaped condom.” I probably should have waited until after dark to post this one. Seeing it reminded me of a passage from a book I read when I was a kid: Summer of ’42, by Herman Raucher. There’s a scene in the book where the 15-year old protagonist, Hermie, goes to the drug store to buy condoms. Looking over the packaging, in his head he’s imagining that the color of the box matches the condom itself, and thinks to himself. “Plaid, that’s enough to send a young girl screaming into the night!” I can’t imagine one that look like a full glass of beer, that just seems weird.

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