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Beer In Ads #2351: Sailing In California Waters

July 28, 2017 By Jay Brooks


Friday’s ad is by the Brewing Industry Foundation, from 1945, part of a series of ads the beer industry undertook just as World War 2 was ending, after their “Morale is a Lot of Little Things” series. They were also a precursor to the “Home Life in America” series that was numbered (and which I’ve featured before), and very similar. Each ad featured an original illustration or work of art by prominent artists of the time, along with the first use of the “Beer Belongs…enjoy it!” tagline. It’s also when the UBIF started using “America’s Beverage of Moderation” in their advertising.

In this ad, entitled “Sailing in California Waters,” the scene shows sailboats filling a Bay in California, with spectators on the shore, some watching and some just eating or drinking beer and enjoying the sunny day. The painting was done by Julien Binford, who was an “American painter known for his paintings of the rural population of his neighborhood as well as for his murals” from rural Virginia.

Beer-Belongs-1945-sailing-cal

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, California, History

Enemies Of Alcohol

July 12, 2017 By Jay Brooks

alcohol-justice-new
My good friend Dave Suurballe sent me this page from Modern Drunkard magazine, knowing my disdain for Alcohol Justice. It’s pretty funny, and true, too.

Alcohol Justice

Filed Under: Just For Fun, Politics & Law, Related Pleasures Tagged With: California, Prohibitionists

Peter Hoey Returns To His Urban Roots With New Brewery

March 31, 2017 By Jay Brooks

urban-roots
I got a heads up from my friend Peter Hoey a few days ago that he’s leaving Brewer’s Supply Group and embarking on a new venture in Sacramento. I’ve known Peter since he was brewing at Bison Brewing, and he’s been brewing and consulting around the Bay Area for many years, including at Sierra Nevada and Sacramento Brewing. He announced today that coming this fall, he’ll be brewing again at his own place in downtown Sacramento, which will be called Urban Roots Brewing. Their Facebook page went live this morning, too. Peter’s partnering with Rob Archie, who also owns the Pangaea Bier Cafe. I’ve met Rob at several beer events over the years, and I think he’ll be a great partner in this, and will appreciate how talented a brewer Peter is. The lease is already signed and they’re fairly well along in the process. Fall seems reasonable, actually, even though most such predictions, in my experience, tend to be twice as long as originally thought. But Peter has opened breweries before, and knows what he’s up against, so I think we’ll be able to sample his new beer before the end of the year, which is terrific news.

urban-root-coming

Here’s the press release that came out today:

Urban Roots Brewery & Smokehouse announces plans to open a 15,600 sq. ft. facility incorporating a 15-barrel craft beer production brewery, tasting bar and a 300-seat smokehouse restaurant, including a 2,400 sq. ft. outdoor patio in the Downtown Sacramento/Southside Park area at 1322 V Street.

A joint venture between Sacramento area natives and co-owners, Brewmaster Peter Hoey and Rob Archie, owner of regional favorite Pangaea Bier Café, Urban Roots Brewery & Smokehouse plans to open fall 2017 and estimates to employ approximately 50 people.

Peter Hoey has worked toward this moment for over two decades. He has practiced his craft alongside the legends at Sierra Nevada, led the charge at Sacramento Brewing Company, and currently consults with the top beer brands in the country for BSG CraftBrewing, an industry supplier of brewing ingredients. Recent production collaborations include the highly sought after Hoeybeer with Santé Adairius Rustic Ales.

After a decade of collaborating together in the industry, partnering with Rob Archie on Urban Roots will fulfill Hoey’s life-long dream of producing some of the finest beers in the world, pairing them with simple, clean and delicious food, and showcasing Sacramento’s regional farm-to-fork ingredients.

A pioneer of national and international craft beer promotion in Sacramento, Rob Archie’s concept, Pangaea Bier Café, has earned the respect of top brewers in the country and a fiercely devoted clientele—not to mention being the culinary critics’ darling with back-to-back Sacramento Burger Battle judges’ choice wins, being named a Top Beer Destination every year since its opening in 2008, and receiving numerous accolades from both print and broadcast media.

Bringing their combined national and international beer travel experience and expertise home, Urban Roots will produce a myriad of beer varieties, with a focus on farmhouse style ales, oak aged beers and collaborative releases. The smokehouse will continue the culinary excellence practiced at Pangaea Bier Café focusing on regional ingredients and smoked meats. The Urban Roots name is intended to represent its location in the city’s center and its proud roots in both the Sacramento urban and farming communities.

Hoey and Archie believe that the V Street location is a key ingredient in creating their vision for Urban Roots—and their vision for Sacramento. Investing in the Downtown Sacramento/Southside Park neighborhood, and in Sacramento in general, is a reflection of both partners’ beliefs and passion for their community. Both Hoey and Archie have individual and shared histories of uniting Curtis Park and Oak Park through a successful neighborhood business, hosting sold-out beer dinners to support local philanthropy, as well as taking and sharing the Sacramento region’s talents and tastes with a global audience.

1322 V Street is exactly where Hoey and Archie want to build Urban Roots Brewery & Smokehouse, an immersive craft-beer brewery experience that doesn’t currently exist in the Capital City. In doing so, they will offer a one-of-a-kind destination for Sacramentans to come together and create a bevy of food and beer tastes for the world to enjoy.

URBAN_ROOTS_03
Rob Archie and Peter Hoey, owners of the new Urban Roots Brewery.

Filed Under: Breweries, Just For Fun, News Tagged With: Announcements, California, Northern California, Press Release, Sacramento

Linden Street Brewery Becomes Oakland United Beerworks

March 27, 2017 By Jay Brooks

oakland-united
When Adam Lamoreaux opened the Linden Street Brewery in 2009, it was the first production brewery in the city since 1959. But it proved to be quite popular, and successful, but closed late last summer due to management changes to the company. Lamoreaux has moved on to a new venture, and the brewery has been rebranded starting today as Oakland United Beerworks.

OUB-hex-logo-BW

Current owner John Karnay, a longtime Oakland resident and businessman and award-winning brewmaster Shane Aldrich revealed today their new website, core brews and plans for the future.

“Oakland United Beerworks is born and bred in Oakland,” said Karnay. “From the beginning, our mission has been to bring Oaklanders — old and new — together with great brews. Oakland has evolved and grown, and so have we.”

Brewmaster Shane Aldrich originally joined Linden Street in 2016. He learned the brewing craft from Tony Lawrence of Boneyard Beer and Tim Gossack of Bell’s Brewing. He’s brewed at some of the Bay Area’s most popular and enduring brands, including Lagunitas, Moylan’s, Half Moon Bay Brewing, and Marin Brewing Company, where he won a prestigious World Beer Cup award.

“Oakland’s diversity, artistry and authenticity inspires me and our recipes,” says Aldrich. “We love this town – and we’re excited about growing an Oakland community of beer drinkers and beer makers.”

Aldrich brews Oakland United’s beer in small batches, and is currently offering four core beers, and will also offer seasonal ales in the coming months. The inaugural line-up of core beers includes:

  • Black Lager: A flavorful and surprisingly light tribute to the classic German Schwarzbier with notes of coffee and toast.
  • Pilsner: The best floor-malted German Bohemian Pilsner malt creates a crisp, well-balanced lager that pairs with everything from pizza to pate.
  • Common Lager: The original Bay Area Beer, California Common Lagers were invented following the Gold Rush by homesick Germans looking to replicate the lagers of Germany and the East Coast. This robust, amber beer adapts well to its surroundings – perfect for any time and place.
  • IPA: The signature Oakland version of the West Coast IPA mixes five different hops into a flavorful, year-round beer that gives off hints of citrus and tropical fruit. A great beer to pair with a savory menu.

Oakland United Beerworks is currently brewing on Alameda while it builds a brewery and tasting room on 2nd Street, near Jack London Square, with plans to open the doors by late summer. A new tap room will play host to the Oakland Beer Drinkers Association, launched by the brewery to introduce beer lovers to Oakland’s best breweries. Aldrich will collaborate with fellow Oakland and East Bay brewmasters to create and test new brews.

bio-shane
Brewmaster Shane Aldrich

Filed Under: Breweries, News Tagged With: Announcements, Bay Area, California, Northern California, Oakland, Press Release

Bistro Double IPA Winners 2017

February 11, 2017 By Jay Brooks

bistro
Today the 17th annual Double IPA Festival was held at the Bistro in Hayward, California. I missed judging last year, but happily was able to be there again this year. We judged 68 Double IPAs and 37 Triple IPAs, and awarded three medals in each category, plus an honorable mention for each, as well.

Double IPAs

  • 1st Place: Knotty DIPA, Three Weavers Brewing
  • 2nd Place: SUM, Eagle Rock Brewery
  • 3rd Place: Hop Soup, Faction Brewing
  • Honorable Mention: Oh-so Mainey, Kern River Brewing

Bistro-DIPA-judging-2017
Our judging table in the basement of the Bistro.

Triple IPAs

  • 1st Place: Extremis, Moonraker Brewing
  • 2nd Place: Pliny the Younger, Russian River Brewing
  • 3rd Place: Tundra, Fieldwork Brewing
  • Honorable Mention: Thruster, Pizza Port Carlsbad

Bistro-DIPA-judging-2017-2
The second judging table.

Peoples Choice Awards

  • People’s Choice Award — Double IPA: Slauncher DIPA, Kaweah
  • People’s Choice Award — Triple IPA: Scarcity, Altamont Beer Works

Congratulations to all the winners.

Bistro-DIPA-2017
It was a beautiful day at the Bistro for tasting 105 Double and Triple IPAs.

Filed Under: Beers, Events, News Tagged With: Awards, Bay Area, California

Beer In Ads #2166: Viscountess Furness For Pabst

January 24, 2017 By Jay Brooks


Tuesday’s ad is for Pabst Blue Ribbon, from 1948. In the later 1940s, Pabst embarked on a series of ads with celebrity endorsements, photographing star actors, athletes, musicians and other famous people in their homes, enjoying Pabst Blue Ribbon beer. This one features Thelma Furness, Viscountess Furness. She “was a mistress of King Edward VIII while he was still the Prince of Wales; she preceded Wallis Simpson (for whose sake Edward abdicated and became the Duke of Windsor) in his affections.

During most of her relationship with the Prince, she was married to a British nobleman, Marmaduke Furness, 1st Viscount Furness. That marriage ended the year before her relationship with the Prince ended.

Her first name was pronounced in Spanish fashion as “TEL-ma.” Her identical twin sister was Gloria Morgan Vanderbilt who was married to Reginald Vanderbilt and had a daughter, Gloria Vanderbilt.”

In the ad, Thelma, I mean the Viscountess, is being served in “the Drawing Room of her Beverly Hills Home.” Typical of this series of ads, there’s a silver tray with two bottles of beer and two glasses. Although I think this is the only time the glasses look like they’re made of cut crystal. That can’t be a coincidence.

PBR-1948-viscountess-furness

Filed Under: Art & Beer, Beers Tagged With: Advertising, California, Celebrities, History, Pabst, Switzerland

Beer Birthday: Chris Nelson

January 20, 2017 By Jay Brooks

beergeek
Today is the 51st birthday of Chris Nelson, better known as The Beer Geek. Chris and his wife, Merideth Canham-Nelson, recently completed an around the world beer festival tour, but are still traveling the globe searching for great beer. A few years ago his wife also published Teachings From the Tap, her account of the year they spent circling the globe visiting beer destinations. Join me in wishing Chris a very happy birthday.

srbf08-05
The first “official meeting” of the Bay Area Beer Bloggers. From left: Merideth Canham-Nelson, me, Chris, JJ (the Thirsty Hopster), and Gail Ann Williams and Steve Shapiro, both from Beer by BART.

merideth-rocky
In front of the Rocky statue in downtown Philadelphia during our trip to the first Philly Beer Week.

obf07-20
At the OBF media tasting: Rick Sellers, from Pacific Brew News, Merideth and Chris Nelson, The Beer Geek, and Meagan Flynn (at right) with her assistant, Annalou, former publishers of Beer NW during the 2007 Oregon Brewers Festival.

pub-talk-radio
Chris, at right, with Shaun O’Sullivan, Merideth, and Jeff White in Pub Talk Radio in Monterey in September of last year.

chris-nelson-pangea
Chris and Merideth at Pangea in 2012 (photo “borrowed” from Facebook, by Virginia Vasquez)

Filed Under: Birthdays Tagged With: Blogging, California, Northern California, Websites

10 Years Ago: Hunt’s Hop Tea

January 12, 2017 By Jay Brooks

hops teapot
It’s hard to believe the Bulletin has been going for over ten years, just over eleven to be exact (not including on the family blog from a couple of years before that). But this post is from exactly ten years ago, in 2007, and I was reminded of it yesterday when a homebrew blogger linked to it in a discussion of hop utilization. Anyway, it was interesting to see again, and since it was exactly a decade, I thought I’d post Hunt’s Hop Tea again. It is, coincidentally, National Hot Tea Day today. Enjoy.


A few weeks ago while helping Moonlight with their hop harvest, owner/brewer Brian Hunt broke out something I’d never seen before: hop tea. Now I’ve seen regular hop tea before, I’ve even bought some at the health food store and tried it, but this was something totally different. Brian told me the idea grew out of an experiment he was doing to see how hops reacted at different temperatures, which he presented at “Hop School” a few years ago. He discovered in the process that he could make a delicious hop tea and that it varied widely depending on the temperature of the water. Here’s how it works:

  1. Put approximately two-dozen fresh hop cones in a 16 oz. mason jar.
  2. Heat water to __X__ temperature.
  3. Fill jar with heated water and seal cap.
  4. Let the water come down to ambient room temperature.
  5. Refrigerate.
  6. Drink.

There appears to be four main factors that change depending on the temperature of the water. These are:

  1. Color
  2. Float
  3. Bitterness
  4. Tannins

hop-tea-1

Intrigued by all of this and quite curious, Brian brought out seven examples of his hop tea made with water of different temperatures: 60°, 120°, 130°, 140°, 160°, 180° and 185°. They’re shown above from lower to higher temperature, left to right.

As you can see, the lower the temperature, the more green the hops are and the water remains less cloudy. At the higher temperatures, the hops are stripped of their green, becoming brown, and the water also becomes more brown. Also, as the temperature increases, the hops lose their buoyancy and begin to sink in the water. Although you can’t see it in the photo, the hotter the water, the more hop bitterness and at the upper range, tannins begin to emerge. Here’s what I found:

  • 60°: Fresh, herbal aromas with some hop flavors, but it’s light.
  • 120°: Bigger aromas, less green more vegetal flavors.
  • 130°: Also big aromas emerging, flavors beginning to become stronger, too, but still refreshingly light.
  • 140°: More pickled, vinegary aroma, no longer subtle with biting hop character and strong flavors.
  • 160°: Very big hop aromas with strong hop flavors, too, with a touch of sweetness. Tannins are becoming evident but are still restrained.
  • 180°: Big hop and vinegary aromas, with flavors becoming too astringent and tannins becoming overpowering.
  • 185°: Vinegary aromas, way too bitter and tannins still overpowering.

hop-tea-2
Trying each of the tea samples with Tim Clifford, now owner of Sante Adairius.

hop-tea-3

Brian was kind enough to let me take a small bag of fresh hops with me so I could recreate his experiment at home. I had enough for four samples and made tea at 100°, 140° and 160°. Using two dozen hop cones made the jars look light so I used three-dozen in the last jar, also using 160° water. I tasted them with my wife, hoping to get a civilian opinion, too. Here’s what we found:

  • 100°: Hops still green and floating. The nose was very vegetal and reminded my wife of the water leftover in the pot after you’ve steamed vegetables like broccoli or Brussels sprouts. The mouthfeel is somewhat gritty with light, refreshing flavors and only a little bitterness, which dissipates quickly.
  • 140°: Hops turned brown, but still floating. Light hop aromas with some smokey, roasted aromas and even a hint of caramel. Fresh hop flavors with a clean finish. My wife, however, made that puckering bitter face signaling she found it repugnant.
  • 160°: Hops turned brown, but most has sunk to the bottom of the jar. Strong hop aromas and few negatives, at least from my point of view. My wife was still making that face, cursing me for dragging her into this. Hop bitterness had become more pronounced and tannins were now evident, with a lingering finish.
  • 160° Plus: This sample had 50% more hops. The hops had also turned brown but, curiously, they were still floating. The nose was vegetal with string hop aromas. With a gritty mouthfeel, the flavors were even more bitter covering the tannins just slightly, but they were still apparent, and the finish lingered bitterly.

It seems like either 140° or 160° is the right temperature. Lower than that and you don’t get enough hop character (I’m sure that’s why the hops remain green) but above that the tannins become too pronounced. It appears you have to already like big hop flavor or you’ll hate hop tea. I found it pretty enjoyable and even refreshing though it’s still probably best in small amounts. You do seem to catch a little buzz off of it, which doesn’t hurt. I’m sure the amount of hops is important and more research may be needed on that front. Brian tells me that hop pellets can also be used though I doubt the jar of tea looks as attractive using them. They have the advantage of being available year-round, of course. If you use pellets, you need only about a half-ounce for each pint jar.

If you try to make Hunt’s Hop Tea on your own, please let me know your results. And please do raise a toast to Brian Hunt’s ingenuity.

Filed Under: Food & Beer, Just For Fun, Related Pleasures Tagged With: Bay Area, California, Hops

Beer Birthday: Erika Bolden

January 2, 2017 By Jay Brooks

nagbw-circle
Today is the 31st birthday of Erika Bolden, who among much other beer writing in the Los Angeles area, is the Executive Director of the North American Guild of Beer Writers. She has the Herculean task of keeping the rest of us miscreants in line and on task, and she does it with such grace and style that we hardly notice. She’s also run the awards for the last few years, and has grown the event severalfold. Plus she’s an awesome tent neighbor, as we camped next to Sarah and me at last year’s Firestone Walker Invitational Beer Festival. Join me in wishing Erika a very happy birthday.

Erika-in-London
Erika on the streets of London.

Stan-and-Erika
Stan Hieronymus and Erika.

Erika-x-files
Channeling Dana Scully with fiancé Brandon Buck as Fox Mulder.

2016NAGBWAwards
Erika, front and center (in the white blouse and black jacket) at our NAGBW awards ceremony in Denver last year.

Filed Under: Birthdays, Just For Fun Tagged With: California, Los Angeles, NAGBW, Southern California, Writing

Beer Birthday: Ken Kelley

September 19, 2016 By Jay Brooks

north-coast
Today is the 56th birthday of Ken Kelley, head brewer at North Coast Brewing in Fort Bragg. Ken is the guy you see at the majority of beer festivals that North Coast participates in, as well as even some of the ones that they don’t. He’s a terrific ambassador for the brewery, and for craft beer more generally, as well as a great person to hang out with. Join me in wishing Ken a very happy birthday.

firkinfest08-10
Then-Triple Rock GM Rachaal with Ken at the Firkin Fest in 2008.

breastfest07-5
Ken and a colleague, both sporting pink hair, at the Breastfest in 2007.

boonville07-20
Ken, who was responsible for the Old Rasputin X Imperial Stout, which was aged in old bourbon barrels for at least nine months, showing off a bottle along with Ruby and Tom Dalldorf at the Boonville Beer Festival 2007.

P1070181
Visiting the brewery a couple of years ago, Ken with North Coast founder Mark Ruedrich.

ken-kelley-w-paxton-hunt
Sean Paxton and Brian Hunt with Ken during a SF Beer Week Gala a few years ago. (Photo by Mike Condie.)

Filed Under: Birthdays Tagged With: California, Northern California

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