Brookston Beer Bulletin

Jay R. Brooks on Beer

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Join Me For A Beer Dinner At Anchor With Sierra Nevada

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Join me for a five-course beer dinner at the Anchor Brewery in San Francisco celebrating Sierra Nevada Brewing‘s 30h anniversary and the release of their first collaboration of the year, Fritz & Ken’s Ale, which is a stout.

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There are only five seats left for the beer dinner, which will take place on April 1 (no fooling). Here are the particulars.

Join two of the original craft-brewing pioneers for an intimate one-night-only celebration of beer and food at the historic Anchor Brewery in San Francisco. Anchor Brewing’s Fritz Maytag, and Sierra Nevada’s Ken Grossman will be celebrating the release of their collaboration beer, Fritz and Ken’s Ale, in honor of Sierra Nevada’s 30th anniversary. Come and join us for a 5-course dinner packed with unique rare and vintage beers, seated amongst the kettles in the legendary Anchor brewhouse.

Reception starts at 6:00 PM on April 1st, 2010 at Anchor Brewing Company, 1705 Mariposa Street
San Francisco, CA 94107

Five-Course meal, 11 interesting beers, and souvenir glassware.

$100 tickets, limited to 60 seats, no tickets available at the door.

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Tickets must be purchased online, they won’t be available at the door. You can get them at ClicknPrint Tickets. I’ll see you there.

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Ken Grossman and Fritz Maytag in the Anchor brewhouse, where the dinner will be held next Thursday.

Beer In Ads #70: Burgie’s Gardening Day

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Monday’s ad, since it’s the first one I’ve posted since Spring began on Saturday, is all about getting out and working on your lawn and garden … with a beer, of course. A lawnmower beer, perhaps? Though it looks like a pretty old lawnmower. It’s for Burgie, brewed by Burgermeister Brewery of San Francisco, California. It’s about as green an ad as I can imagine. I’m not sure of the date, though it was probably before 1972, when the brewery was bought by Falstaff from Chicago’s Meister Brau (who owned it at that time). Eventually, the brewery closed around 1979.

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The New Anderson Valley: A Chat With Trey White

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Recently it was announced that Ken Allen, who founded the brewery in 1987, is selling Anderson Valley Brewing to Trey White, a former USB executive. The response on the series of tubes we all know and love as the internet was swift and surprisingly negative. Also, there was quite a lot of speculation that was simply untrue. Even the local Anderson Valley Advertiser detailed some of the negative reactions. So I spoke with Trey White this morning to clear up some of the misinformation swirling around and get to the bottom of what he has planned for his brewery when he takes over next month, after the sale closes.

First, the biggest piece of misinformation, which I didn’t even need to talk to him about to correct. A number of negative comments took the form of “how sad, another case of a big business swallowing up a smaller one.” Wrong. White is a former VP with USB. That means he doesn’t work there any more, and in fact hasn’t for several years. I, and most of the accounts that mentioned his former job did so to show that he brings beer industry experience with him. That’s a good thing. It means he knows how the industry works. As I learned when I spoke with White, the business will be family-owned, just White and his wife. No big company in the background, just a mom and pop operation.

Here’s what else I learned about his plans for the brewery. White first visited the brewery three years ago and immediately fell in love with the place. He and Ken Allen have been discussing the purchase for nearly that long. He’s committed to its success and it wasn’t just a quick flash in the pan decision.

White and his wife currently live in downtown Chicago, ironically walking distance from the Craft Brewers Conference which will take place the first week of April. For the first six months to a year after taking over, the Whites will spend about 75% of their time in northern California. All of the current staff and brewers will remain in place and no changes will be made to any of the recipes. The first year, some of the packaging may be changed and it’s possible some additional styles and/or special releases will be created.

The Boonville Beer Festival will be unchanged and the planning for it will continue apace and it will be held, as scheduled, on May 8. The Disc Golf Course will also remain on the brewery grounds.

While the brewery continues to hum along, White will turn his attention to what he knows best: marketing, merchandising and selling. He’ll immediately begin working to increase distribution and get Anderson valley beers into a greater number of chain locations, making it even easier for fans to find the beer in a wider array of outlets.

Ken will be the first to tell you that his passion for the brewery has not been 100% over the last few years and he’s been looking forward to taking a much needed rest from running the business. Ken had this to say, in the press release:

“I have enjoyed immensely growing the Anderson Valley Brewery from a start-up operating a modest brew pub in Boonville into a world class regional craft brewery. The people and friends I have made in the industry will last a lifetime. I want to thank the many customers and brewery fans who have become key parts of the Anderson Valley Brewery family.

I have looked long and hard for the right person to whom to entrust our legacy and I could not have found a better partner in Trey White. His passion and knowledge of the craft beer industry, coupled with his respect for the brands we have developed, will make him the ideal person to take the Anderson Valley Brewery to the next level within the growing craft beer industry.“

So I can’t help but think this will a positive step for everyone, from Ken Allen, the new owners and fans of the brewery’s beers. In talking with Trey White, he has that passion that can propel the brewery to the next level. He seems sincere in his reverence for the brands Anderson Valley has created over the years and has no plans to alter them in any way. He has the right experience and contacts to grow the business successfully while keeping it true to its roots. Let’s wish Ken a happy retirement and Trey good luck with his new job as a small brewery owner.

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The changing of the guard: new owner Trey White, at left, with founder Ken Allen in the Anderson Valley brewhouse.

Anderson Valley Brewery Sold

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There have been rumors floating around for a few months now, and it’s been no secret that owner Ken Allen has been trying to sell his Anderson Valley Brewery for several years. According to the North Bay Business Journal, it looks like a sale is now official. The terms have not been disclosed, but pending the necessary approvals, a sale is expected to close next month. The buyer is HMB Holdings LLC, a company created for the purchase by Trey White, a former VP with United States Beverage. In addition to the USB portfolio, White has also worked with such brands as Goose Island, SLO and Grolsch. Anderson Valley will continue to be brewed at its present facilities in Boonville, California.

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Odonata Website Launched

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Sacramento’s newest brewery, Odonata Beer. Co. — recently founded by formed Sacramento Brewing’s Peter Hoey and former DRAFT magazine beer director Rick Sellers — has just launched their new website, which for months has been essentially wallpaper. For updates, there’s also the brewery blog, too. You can also get a look at the now-approved label for what they hope will become their flagship beer, Saison Ale. It’s great to see things moving forward. Hopefully there will be beer to fill the bottles with those label very soon.

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Beer In Ads #49: Buffalo Brewing’s Bison Riding Native

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Monday’s ad is for Buffalo Brewing, a Sacramento, California brewery that opened in 1890, in honor of the first day of Sacramento Beer Week. Though I can’t be sure, my guess is it’s from around the turn of the last century, when vague art and beautiful, often naked or scantily clad, women were all the rage — not like in the more enlightened future of today.

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Celebrator Anniversary Party 2010

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The last big event during SF Beer Week was the Celebrator Beer News 22nd Anniversary Party, which was held at Trumer Brauerei in Berkeley, California. It felt good and appropriate being back in a brewery for the event, after two years in the cavernous Marriott Convention Center. There was a great turnout, all in a celebratory mood. Over thirty breweries were pouring their finest beers for four hours on a beautiful February Sunday evening.

Lars Larson (Trumer), Homer Smith (Oak Barrel) & Shaun O'Sullivan (21st Amendment)
Lars Larson, from our hosts, Trumer Brauerei, with Homer Smith from the Oak Barrel and Shaun O’Sullivan from 21st Amendment.

It felt like a fitting end to ten days of events for what to all accounts seems like a very successful 2nd SF Beer Week. Although a lot of hard work by quite a large number of people went into the festival this year, it feel like it ran far smoother too, thanks to great work by everyone, and especially Rich Higgins, Meg Gill and Dave McLean, who spearheaded a lot of the effort this year.

Me and Tom Dalldorf
Me and Tom Dalldorf (photo by Mike Condie).

Below is a slideshow of the Celebrator anniversary party. This Flickr gallery is best viewed in full screen. To view it that way, after clicking on the arrow in the center to start the slideshow, click on the button on the bottom right with the four arrows pointing outward on it, to see the photos in glorious full screen. Once in full screen slideshow mode, click on “Show Info” to identify each photo.

Below are a few videos of random happenings at the party.

The acapella group breaks into song
One interesting impromptu phenomenon that occurred Sunday night was that I kept noticing a seemingly random number of people who had dressed more dapper than most (excluding the people in costumes). At some point in the evening, they all came together and broke into song with the Trumer brewery as a picturesque backdrop. Below is a video of one of their acapella numbers.

Late in the evening, with less than an hour to go before closing time, someone started throwing coasters high into the air and it became epidemic with almost everyone there joining in. I felt sorry for the clean-up crew, so I didn’t participate, but I did capture a few minutes of the melee on video.

Brewers Sunday Tea

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Here’s how 21st Amendment described their Brewers Sunday Tea:

What do Brewers do on Sunday? We drink tea. Yeah, right. Join us Sunday February 14th, from 11:30 until 3:30PM for Brewers Sunday Tea with beers from the 21st Amendment, Stone Brewing, Elysian Brewing and Dogfish Head. Fatted Calf will be serving up brats and sausages with the 21A’s infamous egg pizza. And it’s Valentine’s Day — bring a date!

Merideth, the Girl Beer Geek guarding her pizza
Merideth, with the “infamous egg pizza.”

And out back — really on the side — in the beer garden, they were serving more beers and Fatted Calf had several meat dishes, too.

Jackie Shaun
Shaun O’Sullivan channeling Jackie Chan

Below is a slideshow of the Brewers Sunday Tea at 21st Amendment. This Flickr gallery is best viewed in full screen. To view it that way, after clicking on the arrow in the center to start the slideshow, click on the button on the bottom right with the four arrows pointing outward on it, to see the photos in glorious full screen. Once in full screen slideshow mode, click on “Show Info” to identify each photo.

Lagunitas Beerlesque

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Last year, Lagunitas hosted one of the coolest events during SF Beer Week, the Beer Circus. It was a terrific event but this year because of its popularity they’re moving it to May as a stand-alone event that will be bigger than last year and also to take advantage of the better Spring weather. So instead they treated us to a mini-circus at Taps of Petaluma. Taps is less than one year old, but is already making a name for itself as one of the area’s best beer destinations. The Boiler Bar Theatre, who also had a burlesque and cabaret stage at the Beer Circus last year, brought several acts which they performed on a makeshift stage.

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Below is a slideshow of the Lagunitas Beerlesque. This Flickr gallery is best viewed in full screen. To view it that way, after clicking on the arrow in the center to start the slideshow, click on the button on the bottom right with the four arrows pointing outward on it, to see the photos in glorious full screen. Once in full screen slideshow mode, click on “Show Info” to identify each photo.

And here are a few videos of some of the Boiler Bar acts that performed at the Lagunitas Beerlesque:

Jodi’s Eastern Accent Dance

Hobo Strip Tease