Beer Birthday: August A. Busch III

June 16, 2025 By Jay Brooks

Today is the 88th birthday of August Anheuser Busch III (June 16, 1937- ) He is the great-grandson of Anheuser-Busch founder Adolphus Busch and was the company’s Chairman until November 30, 2006. August Busch III is informally known as “Auggie” and as “The Third,” “Three Sticks,” or “Triplesticks” by subordinates and employees at Anheuser-Busch. I definitely remember hearing “Triple Sticks” as a nickname. Join me in wishing him a very happy birthday.

Here’s some biographical information from his Wikipedia page:

August Anheuser Busch III was born in St. Louis, Missouri on June 16, 1937. He attended the University of Arizona, but dropped out after failing. His father then gave him an ultimatum, and he began working in an entry-level position in Anheuser Busch.
August Busch III served as President of the Anheuser-Busch Companies, Inc. (ABC) from 1974 until June 2002, and Chief Executive Officer of ABC from 1975 until June 2002. He was Chairman of the Board of Directors of ABC from 1977 to 2006.
He was succeeded as the day-to-day operational head of Anheuser-Busch by Patrick Stokes. Stokes’ tenure marked the first time in the history of the company that a non-Busch family member ran the day-to-day operations. Busch also conferred the chairmanship to Stokes effective December 1, 2006. He retired from their executive functions at the company on November 30, 2006. He will continue to serve on Anheuser-Busch’s board.

He has been married twice. His first wife, Susan, is the mother of his two older children August Anheuser Busch IV and Susan Busch-Transou. His second wife, Virginia, who is a practicing attorney, is the mother of his younger two children, Steven Busch and Virginia “Ginny” Busch.
Unlike his father Gussie Busch, August III has been a lifelong supporter of the Republican Party, and a friend, ally, and financial supporter to Senator John McCain (R-AZ) and President George W. Bush. August III’s eldest son, August A. Busch IV, is a strong supporter of Democratic Party politics, just like his grandfather Gussie.

augie-rawls-sinatra — Lou Rawls and Frank Sinatra sharing Budweisers with Triple Sticks in 1982.

Historic Beer Birthday: Max Henius

June 16, 2025 By Jay Brooks

Today is the birthday of Max Henius (June 16, 1859–November 15, 1935). He “was a Danish-American biochemist who specialized in the fermentation processes. Max Henius co-founded the American Academy of Brewing in Chicago.”

Here’s his biography, from Wikipedia:

Max Henius was born in Aalborg, Denmark. His parents were Isidor Henius (1820–1901) and Emilie (née Wasserzug) Henius (1839–1913), both Polish Jewish immigrants. His father, who was born in Thorn, West Prussia, now Torun, Poland, emigrated to Denmark in 1837 and continued his work for spirits distillers to improve and standardise production and later – 15 January 1846 – co-founded one distillery, Aalborg priviligerede Sirup- og Sprtitfabrik, that was later, together with several other distilleries, consolidated into De Danske Spritfabrikker in 1881, a Danish distillery which is now – since 2012 – part of the Norwegian Arcus Group, which closed the distillery in Aalborg in 2015, moving production to Norway instead. Isidor Henius also owned a small castle in Aalborg, now called Sohngaardsholm Slot. Since 2005, it has been the site of a gourmet restaurant.
Max Henius was educated at the Aalborg Latin School and went on to study at the Polytechnic Institute in Hanover, Germany He attended the University of Marburg, earning his Ph.D. degree in chemistry during 1881. His father sold the distillery that same year. Max Henius subsequently emigrated from Aalborg to the United States in 1881 at the age of 22, settling in Chicago. His younger brother, Erik S. Henius, (1863- 1926) remained in Denmark where he was Chairman of the Danish Export Association.
Initially he was employed by the Northern Pacific Railway on an assignment to test the waters between Fargo, North Dakota, and Bozeman, Montana. In 1886, he opened a drug store. Subsequently he formed Wahl & Henius, an institute for chemical and mechanical analysis, with his former schoolmate, Robert Wahl (1858-1937). Founded in 1891, the Chicago-based American Brewing Academy (later known as the Wahl-Henius Institute of Fermentology) was one of the premier brewing schools of the pre-prohibition era. This institute was later expanded with a brew master school that operated until 1921.
At the beginning of the twentieth century, Max Henius became interested in Danish-American organizations in Chicago. Funds were being raised by Danish Americans to purchase 200 acres (0.81 km2) of heather-covered hills, located in part of Rold Forest (Danish: Rold Skov), Denmark’s largest forest. In 1912 Max Henius presented the deed to H.M. King Christian X as a permanent memorial from Danish Americans. Rebild National Park (Danish: Rebild Bakker) is today a Danish national park situated near the town of Skørping in Rebild municipality, Region Nordjylland in northern Jutland, Denmark. Every July 4 since 1912, except during the two world wars, large crowds have gathered in the heather-covered hills of Rebild to celebrate American Independence Day. On the slope north of Rebild, where the residence of Max Henius was once located, a bust was placed in his memory.

And here’s Randy Mosher’s entry from the Oxford Companion to Beer of the Wahl-Henius Institute of Fermentology:

Wahl-Henius Institute of Fermentology
is a brewing research laboratory and school in Chicago that operated between 1886 and 1921.
Founded in 1886 by Dr Robert Wahl and Dr Max Henius as the Wahl & Henius, the name was changed to the Scientific Station for Brewing of Chicago and then to the Institute of Fermentology before becoming the Wahl-Henius Institute. Its educational division, the American Brewing Academy, was created in 1891.
The school and laboratory operated successfully until Prohibition, when the near dissolution of the brewing trade forced its closure and sale to the American Institute of Baking, which retains the nucleus of the Wahl-Henius library.
Wahl-Henius would perhaps be mostly forgotten today if it were not for its role as publisher of two important beer texts. The Wahl-Henius Handy Book of Brewing, Malting and the Auxillary Trades, coauthored by Wahl and Henius, is a comprehensive and wide-ranging view into American brewing in 1901. It also contains basic chemical analyses of many contemporary American and European beers, providing an unusually valuable window into the brewing past. J. P. Arnold’s 1911 Origin and History of Beer and Brewing is an exhaustive romp through thousands of years of beer history.

And this bust of Henius is in the Rebild National Park in Denmark. Henius organized fund-raising and “in 1911, almost 200 acres of the hilly countryside were bought with funds raised by Danish Americans. In 1912, Max Henius presented the deed to the land to his Majesty King Christian X as a permanent memorial to Danish Americans. Later the Danish government added to the land, that now features a beautiful natural park.”

And this is from the Chicago Midwest Rebild Chapter:

As we celebrate the 100th anniversary of the Rebild Society, I find it fascinating to look at the lives of its builders in the context of their times. It is hard to imagine a more dynamic time of porous borders and explosive growth than the late 19th century. Probably the name most closely associated with the founding of the Rebild Society is Max Henius. I had the good fortune to come across a biography of Henius written by his associates shortly after his death, and much of what I have written of Henius is largely based on that biography.
The first Europeans to come to Chicago were Pere Marquette and Louis Joliet in 1673 when they claimed Midwestern North America for Nouvelle France. Marquette and Joliet traveled up the Illinois River and portaged to the Chicago River and down to Lake Michigan. Joliet called for a canal to be built to connect the Illinois and Chicago rivers to stimulate trade and help France establish an economic empire in the New World. It was a prescient recommendation. Such a canal would indeed be built almost 200 years later, and an economic empire was ignited. Chicago would become the transport hub for a new nation, and not for New France.
In 1838, ten years before the canal was built connecting the Great Lakes and Mississippi watersheds, Max Henius’ father immigrated to Denmark from an impoverished Jewish family in Torun, Poland, traveling on foot to Aarhus, where his brother Jacob lived. The journey took six weeks. The elder Henius rose quickly in the distillery business first in Aarhus and then in København. He launched his own his distillery, Spritfabrikken in Aalborg in 1846, with money loaned from partners. In 1854 he returned to Torun to find a bride.
Born in 1859, Max was educated at the Aalborg Latin School and went on to study at the Polytechnic Institute in Hanover before matriculating at the University of Marburg, Germany. 1881 was a pivotal year for Max Henius. His father sold the distillery that Max had hoped to take over, and he had fallen in love with Johanne Heiberg. Both families disapproved of the relationship and Max Henius decided to immigrate to the US and subsequently send for his fiancée to come and marry him. Interestingly, a contemporary who would also become a very famous Danish-American, Jens Jensen, would immigrate to the US three years later partly because his prospective partner also did not meet family approval. A fellow student from Hannover and Warburg, Robert Wahl, told Max of the multiple opportunities available in the US, and later would partner with Henius in a very successful business.
Already in 1870 immigrants made up a larger proportion of the city’s population (48 percent) than any other place in North America. Chicago was quickly rebuilding after its massive destruction by fire in 1871 and Danish immigration was beginning to swell. Max Henius arrived in Chicago in October of 1881. Although he was a well educated and degreed chemist, his first jobs were as a door to door book salesman, errand boy for a pharmacy, and as a coal trimmer. Two years later he was employed by the Northern Pacific Railway to test the waters between Fargo, North Dakota and Bozeman, Montana but returned to Chicago to marry Johanne on June 4, 1883. With his savings he opened a drug store and subsequently formed Wahl & Henius, Analytical and Consulting Chemists with a lab at the back of the store. They established themselves as authorities on yeast culture and brewing.
Chicago was at this time one of the most rapidly growing cities in the world, the Shanghai of the late 19th century. Population growth was meteoric, fueled by decade after decade of immigration. But it was a wide open and divided city and hardly immune to the controversies of its time. May 1, 1886 saw a massive demonstration by workers (well advertised in the immigrant press) in favor of the eight-hour working day. Three days later the conflict culminated in a violent confrontation. The 1886 Haymarket Massacre took place in Chicago when an unknown person threw a dynamite bomb at police as they dispersed a public meeting. Chicago police fired on workers during a general strike for the eight-hour workday, killing several demonstrators and resulting in the deaths of several police officers. International Workers’ Day is the commemoration of the Haymarket Massacre. Ironically this would become a holiday officially celebrated throughout the Soviet bloc in the next century.
Henius did become involved in some of the public issues of this time. In 1892 a typhoid epidemic broke out in Chicago. Sewage was discharged into the Chicago River and subsequently found it way into Lake Michigan where Chicago’s water supply was tapped. Henius examined milk samples that were watered down and publicly spoke out on his findings. The waters of Lake Michigan were mapped bacteriologically so the water cribs were moved farther out in Lake Michigan.
Henius was very active in various Danish immigrant organizations, including the Danish-American Association, formed in Chicago in 1906. The idea for a Danish-American festival to be held in Denmark actually came from Ivar Kirkegaard, a Danish-American poet and editor. The first Danish-American rally was held in 1908 at Krabbesholm Folk High School on Skive Fjord. En route to the Krabbesholm festival, Henius was visiting Aarhus, when he learned of the planning for a national exposition to be held in Aarhus the following summer. He proposed to his fellow association members that they organize a Danish-American meeting for July 4, 1909. They filled an auditorium and persuaded the crown prince, later King Christian X, Georg Brandes and other noted Danes to speak at the event. Three years later Rebild Park was purchased by Danish Americans and set aside as a park, with the understanding that the site would be used to celebrate the 4th of July. Rebild Park was dedicated in 1912, and the first festival in Rebild was held on August 5, 1912.
Later Henius would found and head the Jacob A. Riis League of Patriotic Service to act as a clearing house for patriotic activities for Danish Americans during the First World War. The League grew out of a committee that managed the 3rd Liberty Load drive in Chicago among Danish-Americans. It also had among its objectives the preservation of Danish culture in America. Its influence was used with President Woodrow Wilson to include the question of the Danish border with Germany in the post war peace settlement. Henius would also be instrumental in establishing and supporting the Danes Worldwide Archives in Aalborg, initially housed in his childhood home of Sohngårdsholm.
Immigration has always been a controversial subject and resisted with varying degrees of success throughout history. But looking backwards one can only conclude it has been to our good fortune, and that our societies have been quite enriched and rejuvenated by the dynamism that immigrants have brought to us.

And Gary Gillman also has a nice overview of Henius’ life in a blog post a few years ago, entitled Max Henius, Star of American Brewing Science. And there’s another tribute, entitled Reflections on the Life and Extraordinary Times of Max Henius, by Nicolai Schousboe.

Beer In Ads #4999: Moerlein Bock Beer

June 15, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Christian Moerlein’s Bock Beer. The ad was published on June 15, 1907. This one was for the Christian Moerlein Brewing Co., which was located in Cincinnati, Ohio and was originally founded in 1853. This ad ran in The Chattanooga Star, also of Chattanooga, Tennessee.

Historical Beer Birthday: John Lofting

June 15, 2025 By Jay Brooks

Today is as good a day as any to celebrate the birthday of John Lofting (1659–June 15, 1742). Like many people born centuries ago who weren’t royal or otherwise well-born, we don’t know the exact day he was born, but we do know that he died today. Lofting was a Dutchman who lived in London as an adult, and patented several devices, the most famous of which was the fire engine, but he may also have been responsible for the beer engine.

Here’s his Wikipedia entry:

Originally Jan Loftingh, John Lofting was an engineer and entrepreneur from the Netherlands. His parents were Herman and Johanna. He moved to London, England, before 1686. He patented two inventions being the “sucking worm engine” (a fire engine) and a horse-powered thimble knurling machine. His mill was set up in Islington, where Lofting Road is named after him. However, in or about 1700, he moved his main operation to Great Marlow in Buckinghamshire to take advantage of the River Thames’ ability to turn a water wheel which improved productivity, enabling the production of over 2 million thimbles per year.

The Sucking Worm Engine, from the British Museum.

And while Joseph Bramah patented the first practical beer engine, Lofting’s design made it possible for Bramah to build on and create his. Although there’s little I could find specific about Lofting’s invention, it is mentioned in the Wikipedia entry for the beer engine:

A beer engine is a device for pumping beer from a cask in a pub’s cellar.
The beer engine was invented by John Lofting, a Dutch inventor, merchant and manufacturer who moved from Amsterdam to London in about 1688 and patented a number of inventions including a fire hose and engine for extinguishing fires and a thimble knurling machine as well as a device for pumping beer. The London Gazette of 17 March 1691 stated “the patentee hath also projected a very useful engine for starting of beers and other liquors which will deliver from 20 to 30 barrels an hour which are completely fixed with brass joints and screws at reasonable rates.”
The locksmith and hydraulic engineer Joseph Bramah developed beer pumping further in 1797.
The beer engine is normally manually operated, although electrically powered and gas powered pumps are occasionally used; when manually powered, the term handpump is often used to refer to both the pump and the associated handle.
The beer engine is normally located below the bar with the visible handle being used to draw the beer through a flexible tube to the spout, below which the glass is placed. Modern hand pumps may clamp onto the edge of the bar or be mounted on the top of the bar.
A pump clip is usually attached to the handle by a spring clip giving the name and sometimes the brewery, beer type and alcoholic strength of the beer being served through that handpump.
The handle of a handpump is often used as a symbol of cask ale. Keg beer dispensers usually feature illuminated countertop fittings behind which a handle opens a valve that allows the gas pressure in the keg to force beer to the attached spout.

A modern beer engine.

Historic Beer Birthday: William Ogden

June 15, 2025 By Jay Brooks

Today is the birthday of William B. Ogden (June 15, 1805-August 3, 1877). Ogden’s biggest claim to fame is being the first mayor of the city of Chicago, elected in 1837. But he was also a businessman, and one of the businesses he was involved in was one of Chicago’s first breweries, Lill & Diversey.

William_B_Ogden_by_GPA_Healy,_1855 — A portrait of William B. Ogden, painted by G.P.A. Healy in 1855.

Some sources say it was the very first brewery in Chicago, but either way, it was certainly one of the earliest. It was founded by William Lill, who was later joined by partner Michael Diversey

Here’s the brewery’s story from One Hundred Years of Brewing, published in 1901:

The immense brewing interests of Chicago had their origin in the persons of William Lill and William Haas. In September, 1839, William B. Ogden, who, two years previously, had been elected mayor of the city, established Mr. Lill in business at the corner of Pine street and Chicago avenue, Mr. Haas being the latter’s assistant. The “plant” was installed in a small tenement building and the first year’s brew was about 450 barrels.
After a few years Michael Diversey formed a partnership with Mr. Lill, when Mr. Ogden withdrew his silent interest in the business. Under the management of Lill & Diversey the so-called Chicago Brewery developed into one of the most extensive establishments of the kind in the west, occupying a portion of the original site, but then covering an entire block. For many years “Lill‘s Cream Ale” was one of the most famous brands in the country. Besides being known as good business men, Lill and Diversey were noted for their benevolence and generosity, the latter being a large benefactor to the German Catholic churches of Chicago.
In 1841, Michael Diversey and William Lill bought the first commercial brewery in Chicago (Haas & Sulzer Brewery) and changed the name to the Lill & Diversey Brewery, also known as the Chicago Brewery. The two men saw huge success and by 1861 were producing 45,000 barrels of beer a year and employing over 75 men. Famous for “Lill’s Cream Ale,” by 1866 the brewery had sprawled to over two acres and four stories high. The Water Tower Pumping Station, which still stands today, was put in directly across the street.
Serving two terms as a Chicago Alderman (1844-45; 1856-1868), Michael Diversey also donated a small plot of land where a Catholic church for fellow German immigrants was built. St. Michael’s was the tallest building in Chicago until 1885 when The Old Chicago Board of Trade building was completed. Known as a great city leader and keeping company with the likes of Joseph Sheffield and William Ogden, Michael Diversey was integral in bringing great growth to Chicago.
However, Diversey died in 1869, and Lill continued to run the brewery. Till the Great Fire of 1871 wiped it out and Lill lost everything. The brewery never re-opened and Lill passed away in 1875.

Most of Ogden’s biographies don’t even mention his affiliation with the brewery at all. See, for example his Wikipedia page, the WBEZ Chicago blog and the Encyclopedia of Chicago. His business with the brewery was apparently a pretty minor investment for him, and he was much more heavily involved in many other projects and businesses. Most accounts state that Ogden was a silent partner in the brewer. But in Gregg Smith’s “Beer In America: The Early Years—1587-1840,” he claims “that the mayor was very much involved in the business, and not just a silent partner: he wanted to ensure that the brewery’s hops came from New York’s Finger Lakes region.” Which makes some sense; Ogden was born in upstate New York.

william-b-ogden — A photo of Ogden later in life.

Beer In Ads #4998: Maier’s Bock Beer

June 14, 2025 By Jay Brooks

Saturday’s ad is for Maier’s Bock Beer. The ad was published in 1912. This one was for the Maier Brewing Co., which was located in Los Angeles, California and was originally founded in 1874, though they were known by a variety of names, using Maier Brewing from 1907-1971. This ad ran in the Los Angeles Evening Post Record, also of Los Angeles, California.

Historic Beer Birthday: Bob Brown

June 14, 2025 By Jay Brooks

Today is the birthday of was an American writer and publisher Robert Carlton Brown, who often wrote under the name Bob Brown (June 14, 1886–August 7, 1959). He was very prolific, and wrote over 1,000 pieces, and worked in “many forms from comic squibs to magazine fiction to advertising to avant-garde poetry to business news to cookbooks to political tracts to novelized memoirs to parodies and much more.” His writing was lyrical and ahead of its time, but despite his popularity during his lifetime, very little of his work, if any, is still in print or even been digitized. One of his food books, “The Complete Book of Cheese,” is an exception and you can download a copy at the Gutenberg Project. You can get a sense of his oeuvre from some of his titles, which includes What Happened to Mary (1912) [later turned into the first serial film What Happened to Mary, My Marjonary (1916), The Readies (1930), Globe-Gliding (1930), Words: I but Bend My Finger in a Beckon and Words, Birds of Words, Hop on It, Chirping (1931), Gems: a Censored Anthology (1931), Demonics (1931), and Readies for Bob Brown’s Machine (1931). He also wrote or co-wrote a number of best-selling cookbooks, including The European Cookbook (1936), 10,000 Snacks (1937), The Wine Cook Book (1941), and The Complete Book of Cheese (1955).

But the reason he’s here is because of another book he wrote, published in 1932, and dedicated to H.L. Mencken with this: “To H.L. Mencken for many reasons not the least of them BEER, B.B.” That book was called “Let Them Be Beer!”

Here’s an excerpt from BeerBooks.com:

About the beginning of this century pubcrawling was imported from London, where it had been in existence for centuries, and ws definitely adopted as a daily custom in New York City. The practice of visiting a series of saloons in succession, and having a drink or two in each before crawling on to the next, grew in popularity, every year approaching the peak of perfection, until it was suddenly knocked in the head by prohibition and fell into disuse.
In Philadelphia, with its solid, stolid Dutch drinking tradition and its splendid big beer cellars, pubcrawling was always indlulged in pleasantly in a safe and sedate manner.
But in Boston the pastime was slightly dangerous, especially if continued after closing hours, in clandestine blind pigs. A pub-crawler might sit down to imbibe in such a place and find himself in a group of Boston Irish terriers. Inadvertently he might say something about the Orange men. Suddenly bottles and broom would thicken the smoky air, cut arabesques in it, and if the outsider were not quick, the Irishman opposite would slide sidewise from his chair, whip it out from beneath him with one swift motion and bring it down bang over the pub-crawler’s head. The unfortunate victim would awake a few hours later, at the first dribbles of dawn, lying in an alley ash can with a thick clot on his brow.
The big beer town of Buffalo was always a bit too low for fastidious pub-crawling; it did not offer the finer subtleties and shadings of Manhattan.
In Portland, Maine, and other dry towns of that day, life was just one drug store after another. A damp, drab, soggy species of sub-rosa drug-store dangling. Not a bit of snap to it.
New York was the appropriate center for the strolling drinker. The whole mid-West Anheuser Busch League shipped its best beer and all outstanding pub-crawling customs to Manhattan. Pabst’s sent samples of Milwaukee drinks and drinking, Kentucky kicked in with Bourbon and toasts, Chicago showed how things were done at her home, Hofbrau and barny Bismarck, Cincinnati sent sangvereins and the South in general contributed with scuppernong and nigger gin.
Between 1900 and 1920 the booze boundaries of New York were roughly fixed in an oblong half a mile wide and six miles long. Though all sorts of drinks, from horse’s necks to sherry cobblers, were consumed in this section, it was chiefly noted for its big beer saloons, and included a brewery or two. O’Connor’s Working Girls’ Home, or perhaps McSorley’s, marked the extreme south end of the beer district — “way down south in Greenwich Village, where the artists drank their fillage.” Pabst’s Harlem came to be its fixed North Pole. On the East Side, Ehret’s old brewery over by the river, in the 50’s; and on the West Side a solid wall of saloons all along Sixth Avenue, from Fourth Street up to the Park, where the line wobbled over to Broadway and on up to Harlem.
There were Bowery beer arcades out of bounds, good suds shops and ale houses in the financial district, from the Battery up to Washington Square, splendiferous theatrical and sportive saloons in the Forties as far over as Seventh and Eighth. Even Hell’s Kitchen was not dry in those days, and there were service stations for pub-crawlers as far up as Hell Gate. The famous beer and beef steak Castle Cave stood out like a star in the West, and Terrace Garden was one of the bright Eastern Stars. Luigi’s Black Cat shed its luster under the dingy El; almost every street corner of the city was brightened by a gin mill, but the big beer belt tightened around the center of Manhattan and more ambulatory drinking was done in the three square miles of the section described than in all the rest of the town put together.
If brewery sales-managers had charted the territory at the time, there would have been a hurricane of dots, a huddle of red-headed pins around Union Square radiating out to the Brevoort, the Lafayette, the Hell Hole on Fourth Street, and on up Sixth Avenue past the Old Grapevine. McSorley’s and Scheffel Hall over east, working up to a daze of dots around Luchow’s, one particularly bright standing for Gentleman Jim Corbett’s place near by, though beer was seldom served there, except as a chaser after stronger fire-water; and another for Arensberg’s wine-stube, right on the square.
Luchow’s stuck out like a monogrammed gold buckle on that broad beer belt. Herald Square was a whirlpool of dots centering in the old Herald Square Hotel Bar and radiating out to the Hofbrau and the Kaiserhof. Times Square showed a thick cluster of dots, a hay-pile huddle around the Knickerbocker and Considine’s, in which nobody at that time would have even looked for a needle of beer.
On up Broadway to Columbus Circle. Broadway and beer have always been synonymous. The Great Way foamed White with beer tossed restlessly in a beery froth from Bowling Green to Van Cortlandt Park.
Pabst’s was set like a big iridescent bubble in the center of Columbus Circle, and a sea of brilliant beads swirled around Pabst’s Harlem Casino. Columbus was forgotten, Harlem was but a name. For a while it looked as though these two centers of night life would have to change their names to Pabst’s Best and Pabst’s Blue Ribbon, so the persistent pubcrawler could be sure exactly where he was at.
And here’s a few more excerpts:

And here’s another short biography of Brown.

Bob Brown, born Robert Carlton Brown, liked to say he had written in every genre imaginable: advertising, journalism, fiction, poetry, ethnography, screen-writing, even cookbooks. He wrote at least 1,000 pulp stories, some of which became the basis for “What Happened to Mary?” the first movie serial, released in 1912. He was on the editorial board of the radical magazine The Masses before founding a successful business magazine in Brazil. His output was so varied and his life so far-flung — he boasted of having lived in 100 cities — that some library card catalogs list him as at least two different people.
Brown was also involved in the expatriate literary community in Paris, publishing several volumes of poetry. While in France, Brown also made plans toward, and wrote a manifesto for, the development of a “reading machine” involving the magnified projection of miniaturized type printed on movable spools of tape. Arguing that such a device would enable literature to compete with cinema in a visual age, Brown published a book of “Readies” — poems by Gertrude Stein, William Carlos Williams, Ezra Pound, and others.
He contributed to leading avant-garde journals and wrote, sometimes in collaboration with his wife and mother, some 30 popular books about food and drink, including “Let There Be Beer!” (published after the repeal of Prohibition) and The Complete Book of Cheese. Bob and his family eventually established residence in Rio de Janeiro, where they lived until his wife’s death in 1952. Bob soon returned to New York where he re-married, and ran a shop called Bob Brown’s Books in Greenwich Village until his death in 1959.

Beer In Ads #4997: Magnolia Bock Beer

June 13, 2025 By Jay Brooks

Friday’s ad is for Magnolia Bock Beer. The ad was published on June 13, 1908. This one was for, I think, the Houston Ice & Brewing Co., which was located in Houston, Texas and was founded by Hugh Hamilton in 1889 and closed in 1918 due to Prohibition, though it opened for only one year afterwards in 1934. They were also known as the Magnolia Brewery. This ad ran in the St. Landry Clarion, of Opelousas, Louisiana. The ad is actually for The Elk Saloon, which was also in Opelousas, Louisiana. Here’s how it was described in an article entitled: What were Opelousas’ first restaurants and bars? “Another early Opelousas saloon was the Elk Saloon, managed by J. Adam Budd Company, which was opened in the downtown area before 1907.”

Historic Beer Birthday: William S. Gossett

June 13, 2025 By Jay Brooks

Today is the birthday of William Sealy Gosset (June 13, 1876–October 16, 1937). He “was an English statistician. He published under the pen name Student, and developed the Student’s t-distribution.” He also worked his entire career for Guinness Brewing, and was trained as a chemist, but it was his pioneering work in statistics, in which he was self-taught, that he is best remembered for today.

Here’s his biography, from Wikipedia:

Born in Canterbury, England to Agnes Sealy Vidal and Colonel Frederic Gosset, Gosset attended Winchester College before studying chemistry and mathematics at New College, Oxford. Upon graduating in 1899, he joined the brewery of Arthur Guinness & Son in Dublin, Ireland.
As an employee of Guinness, a progressive agro-chemical business, Gosset applied his statistical knowledge – both in the brewery and on the farm – to the selection of the best yielding varieties of barley. Gosset acquired that knowledge by study, by trial and error, and by spending two terms in 1906–1907 in the biometrical laboratory of Karl Pearson. Gosset and Pearson had a good relationship. Pearson helped Gosset with the mathematics of his papers, including the 1908 papers, but had little appreciation of their importance. The papers addressed the brewer’s concern with small samples; biometricians like Pearson, on the other hand, typically had hundreds of observations and saw no urgency in developing small-sample methods.
Another researcher at Guinness had previously published a paper containing trade secrets of the Guinness brewery. To prevent further disclosure of confidential information, Guinness prohibited its employees from publishing any papers regardless of the contained information. However, after pleading with the brewery and explaining that his mathematical and philosophical conclusions were of no possible practical use to competing brewers, he was allowed to publish them, but under a pseudonym (“Student”), to avoid difficulties with the rest of the staff. Thus his most noteworthy achievement is now called Student’s, rather than Gosset’s, t-distribution.
Gosset had almost all his papers including The probable error of a mean published in Pearson’s journal Biometrika under the pseudonym Student. It was, however, not Pearson but Ronald A. Fisher who appreciated the importance of Gosset’s small-sample work, after Gosset had written to him to say I am sending you a copy of Student’s Tables as you are the only man that’s ever likely to use them!. Fisher believed that Gosset had effected a “logical revolution”. Fisher introduced a new form of Student’s statistic, denoted t, in terms of which Gosset’s statistic was {\displaystyle z={\frac {t}{\sqrt {n-1}}}} z=\frac{t}{\sqrt{n-1}}. The t-form was adopted because it fit in with Fisher’s theory of degrees of freedom. Fisher was also responsible for applications of the t-distribution to regression analysis.
Although introduced by others, Studentized residuals are named in Student’s honour because, like the problem that led to Student’s t-distribution, the idea of adjusting for estimated standard deviations is central to that concept.
Gosset’s interest in the cultivation of barley led him to speculate that the design of experiments should aim not only at improving the average yield but also at breeding varieties whose yield was insensitive to variation in soil and climate, i.e. robust. This principle only appeared in the later thought of Ronald Fisher, and then in the work of Genichi Taguchi during the 1950s.
In 1935, Gosset left Dublin to take up the position of Head Brewer, in charge of the scientific side of production, at a new Guinness brewery at Park Royal in northwestern London. He died two years later in Beaconsfield, England, of a heart attack.
Gosset was a friend of both Pearson and Fisher, a noteworthy achievement, for each had a massive ego and a loathing for the other. He was a modest man who once cut short an admirer with the comment that “Fisher would have discovered it all anyway.”

And this biography is from the MacTutor History of Mathematics archive:

William Sealey Gosset was born on June 13, 1876 in Canterbury, England where he was the oldest of five children. He died at the age of 61 in Beaconsfield, England on October 16, 1937. He attended the Royal Military Academy in Woolwich to b ecome an engineer before he was rejected because of poor eyesight. William Gosset was never employed as a statistician. In a world of quarrelsome statistics, but he got along with everyone. He was a very helpful, quiet, patient and loyal person.
He went to school at Winchester and was well educated before entering the New College in Oxford. Here he won a first degree in chemistry in 1899. After getting his degree as a chemist, he got a job at Guinness brewery in Dublin in 1899, where he did important work on statistics, but her was never hired at a statistician. It was his environment at Guinness’ that made him a statistician. The brewery was interested in how they could make the best beer.
In 1900, the Guinness Research Laboratory was opened, which was head by the most distinguished brewing chemist, Horace Brown. Horace Brown along with the other brews were wondering how to get the raw materials for brewing beer at the cheapest but getting the best. There were many factors that they had to take into account such as varieties of barley and hops, what conditions of dying, cultivation and maturing factors.
After a few years of research, given that they were given a free hand to explore the conditions of brewing. This gave Gosset a chance to work as a statistician. He was able to take the data from the different examples of brewing to help find out which way was the best. As the young brewers work together, it seemed natural for them to take the data to Gosset to solve the numerical problems.
Gosset, in 1903, could calculate standard errors. In 1904 he wrote on the brewing of beer. This report lead to Karl Pearson consulting Gosset. Gosset met Pearson in July of 1905 when they had long talk together. Pearson, in an hour and a half, m ade Gosset understand the theory of standard errors. Gosset went back to the brewery and practiced those method for the next year. The meeting was also successful in which Pearson got Gosset to take up the study of the law of error.
Gosset wrote paper in his spare time under the name “Student.” His paper were on the probability of error of the mean and of the correlation coefficient for publication. Gosset even managed to run cooperative experiments with Hunter a nd Bennett at Ballinacurra, Buffin at Cambridge, and Beaven at Warminster in the testing of seeds against other seeds. Gosset also work with R.A. Fisher. The funny part is that Fisher did not get along Pearson, but Gosset studied under Pearson and also got along with Fisher.
To quickly recap William Gosset, he was born in 1876 and died in 1937. He did mathematical research for beer brewing, but had the problem working with only a small sample size. He work on the concept of probable errror of a mean. He also analysi sed an extended and broad range of problems such as the counting with a haemacytometer, probable error of a correlation coefficient, cereals, agronomy and the Lanarkshire milk experiment.
A very personal friend, McMullen, said this about Gosset, “he was a very kindly and tolerant and absolutely devoid malice. He rarely spoke about personal matters but when his opinion was well worth listening to and not in the least superficia l.”

Pricenomics has a good overview of Gossett’s contributions to mathematics and statistics, entitled The Guinness Brewer Who Revolutionized Statistics.

Beer In Ads #4996: Our Bock Beer

June 12, 2025 By Jay Brooks

Thursday’s ad is for Our Bock Beer. The ad was published on June 12, 1895. This one was for the Texas Brewing Co., which was located in Fort Worth, Texas and was founded in 1891 and closed in 1918 due to Prohibition. This ad ran in the Fort Worth Daily Gazette, of Fort Worth, Texas. I love that they used some simple lines to create a minimalist, modern art in 1895.

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