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Historic Beer Birthday: Anton Schwarz

February 2, 2025 By Jay Brooks

american-brewer-old
Today is the birthday of Anton Schwarz (February 2, 1839-September 24, 1895). In addition to having studied law, he also became a chemist and worked for several breweries in Budapest, before moving to the U.S. in 1868. Moving to New York, he got a job working for the magazine/journal American Brewer, which at the time was more like the People magazine of the brewing industry. He was quickly promoted to editor, eventually buying the publication. He turned it into a serious scientific journal, writing many of the articles himself, but is credited with helping the entire industry improve its standards and processes.

Anton-Schwarz

Here’s his entry from the Jewish Encyclopedia, published in 1906.

Austrian chemist; born at Polna, Bohemia, Feb. 2, 1839; died at New York city Sept. 24, 1895. He was educated at the University of Vienna, where he studied law for two years, and at the Polytechnicum, Prague, where he studied chemistry. Graduating in 1861, he went to Budapest, and was there employed at several breweries. In 1868 he emigrated to the United States and settled in New York city. The following year he was employed on “Der Amerikanische Bierbrauer” (“The American Brewer”) and soon afterward became its editor. A few years later he bought the publication, remaining its editor until his death. He did much to improve the processes of brewing in the United States, and in 1880 founded in New York city the Brewers’ Academy of the United States.

Schwarz’s eldest son, Max Schwarz (b. in Budapest July 29, 1863; d. in New York city Feb. 7, 1901), succeeded him as editor of “The American Brewer” and principal of the Brewers’ Academy. He studied at the universities of Erlangen and Breslau and at the Polytechnic High School at Dresden. In 1880 he followed his father to the United States and became associated with him in many of his undertakings.

Both as editor and as principal of the academy he was very successful. Many of the essays in “The American Brewer,” especially those on chemistry, were written by him. He was a great advocate of the “pure beer” question in America.

american-brewer-letterhead

When the United States Brewers’ Academy celebrated its 25th anniversary, in 1913, there was a ball where several alumni gave speeches and toasts, mentioning Schwarz’ contributions, including this from Gallus Thomann from Germany:

Schwarz-USBA

He also co-wrote the Theory and Practice of the Preparation of Malt and the Fabrication of Beer

Fabrication-of-Beer

Beer Advocate also has a nice story of Schwarz, entitled the O.G. Beer Geek.

anton-schwarz-bust

Filed Under: Birthdays, Just For Fun Tagged With: Austria, History, Science

Historic Beer Birthday: James Watt

January 19, 2025 By Jay Brooks

reddy-killowatt
Today is the birthday of James Watt, not the BrewDog co-founder, but the “Scottish inventor, mechanical engineer, and chemist who improved on Thomas Newcomen’s 1712 Newcomen steam engine with his Watt steam engine in 1781, which was fundamental to the changes brought by the Industrial Revolution in both his native Great Britain and the rest of the world.

While working as an instrument maker at the University of Glasgow, Watt became interested in the technology of steam engines. He realised that contemporary engine designs wasted a great deal of energy by repeatedly cooling and reheating the cylinder. Watt introduced a design enhancement, the separate condenser, which avoided this waste of energy and radically improved the power, efficiency, and cost-effectiveness of steam engines. Eventually he adapted his engine to produce rotary motion, greatly broadening its use beyond pumping water.

Watt attempted to commercialise his invention, but experienced great financial difficulties until he entered a partnership with Matthew Boulton in 1775. The new firm of Boulton and Watt was eventually highly successful and Watt became a wealthy man. In his retirement, Watt continued to develop new inventions though none was as significant as his steam engine work. He died in 1819 aged 83.

He developed the concept of horsepower, and the SI unit of power, the watt, was named after him.”

186a,James Watt
A portrait of James Watt, by Carl Frederik von Breda, completed in 1792.

Of course, from our perspective his most important contribution was to the industrial revolution, and specifically the improvement of brewery efficiency. While Watt did not invent the steam engine, his improvements made it practical, especially in breweries.

The Watt Steam Engine

The Watt steam engine (alternatively known as the Boulton and Watt steam engine) was the first type of steam engine to make use of a separate condenser. It was a vacuum or “atmospheric” engine using steam at a pressure just above atmospheric to create a partial vacuum beneath the piston. The difference between atmospheric pressure above the piston and the partial vacuum below drove the piston down the cylinder. James Watt avoided the use of high pressure steam because of safety concerns. Watt’s design became synonymous with steam engines, due in no small part to his business partner, Matthew Boulton.

The Watt steam engine, developed sporadically from 1763 to 1775, was an improvement on the design of the Newcomen engine and was a key point in the Industrial Revolution.

Watt’s two most important improvements were the separate condenser and rotary motion. The separate condenser, located external to the cylinder, condensed steam without cooling the piston and cylinder walls as did the internal spray in Newcomen’s engine. Watt’s engine’s efficiency was more than double that of the Newcomen engine. Rotary motion was more suitable for industrial power than the oscillating beam of Newcomen’s engine.

watt-engine

Watt’s most famous steam engine was the one installed at the Whitbread Brewery in 1785, which was known as the Whitbread Engine. Today it’s located in the Powerhouse Museum in Sydney, Australia.

The Whitbread Engine

The Whitbread Engine preserved in the Powerhouse Museum in Sydney, Australia, built in 1785, is one of the first rotative steam engines ever built, and is the oldest surviving. A rotative engine is a type of beam engine where the reciprocating motion of the beam is converted to rotary motion, producing a continuous power source suitable for driving machinery.

This engine was designed by the mechanical engineer James Watt, manufactured for the firm Boulton and Watt and originally installed in the Whitbread brewery in London, England. On decommissioning in 1887 it was sent to Australia’s Powerhouse Museum (then known as the Technological, Industrial and Sanitary Museum) and has since been restored to full working order.

boulton-watt-ill-install
Installation of the Watt Steam Engine at Whitbread.

History of the Whitbread Engine

The engine was ordered by Samuel Whitbread in 1784 to replace a horse wheel at the Chiswell Street premises of his London brewery. It was installed in 1785, the second steam engine to be installed in a brewery, and enabled Whitbread to become the largest brewer in Britain. The horse wheel was retained for many years, serving as a backup in case the steam engine broke down. The drive gear of the engine, still evident today, was connected to a series of wooden line shafts which drove machinery within the brewery. Connected machinery included rollers to crush malt; an Archimedes’ screw, that lifted the crushed malt into a hopper; a hoist, for lifting items into the building; a three-piston pump, for pumping beer; and a stirrer within a vat. There was also a reciprocating pump connected to the engine’s beam, used to pump water from a well to a tank on the roof of the brewery.

In a marketing coup for both the brewer and the engine’s manufacturer, King George III and Queen Charlotte visited the brewery on 24 May 1787. The engine remained in service for 102 years, until 1887.

The engine made its way to the Powerhouse Museum (then known as the Technological, Industrial and Sanitary Museum) through Archibald Liversidge, an English-born chemist, scientist and academic at the University of Sydney, who was a trustee of the museum. Liversidge was in London in 1887, at the time of the engine’s decommissioning, and when he heard that the engine was to be scrapped he asked whether it could be donated to the museum. Whitbread & Co agreed on condition that the engine be set up and used for educational purposes.

Subsequently, the engine was dismantled and shipped to Sydney on the sailing ship Patriarch. For shipping purposes, the large flywheel was divided into two halves. While the flywheel’s rim could be unbolted, the hub with attached spokes had to be drilled through and rejoined after shipping. A shortage of funds meant the engine was kept in storage for several years. Eventually the engine was erected in its own engine house, behind the main building at the museum’s old Harris Street premises. During the 1920s or 1930s, an electric motor was added so that people could see the engine in motion. During the 1980s the Technology Restoration Society was formed in order to raise funds for the engine’s restoration. Restoration took place at the Museum’s Castle Hill site. During the restoration, some parts – including the piston – were replaced to preserve the original parts. The engine, restored to steaming condition, was installed in the new Powerhouse Museum in 1988. Today the engine is sometimes operated as part of the Museum’s Steam Revolution exhibition, steam being provided by the Museum’s central boiler.

watt-steam-engine

Technical specifications

The engine has a 0.64 metres (25 in) diameter piston with a 1.8 metres (6 ft) long stroke, driven by a mean effective pressure of 70 kilopascals (10 psi). Its top speed is 20 revolutions per minute (rpm) of the flywheel. In the engine’s youth, it had a maximum power output of approximately 26 kilowatts (35 hp).[It underwent a series of alterations in 1795, converting it from single-acting to double-acting; it was alleged at the time that this conversion improved its power to 52 kilowatts (70 hp), but the Powerhouse Museum claims this is false. A centrifugal governor, which moderates the level of steam provided if the engine begins to overload was added some years after this, and beam and main driving rod, both originally of wood, were replaced in sand-cast iron.

Sun_and_planet_gears

Apart from its age, the engine is notable in that it embodies the four innovations which made Boulton & Watt’s engines a significant driver of the Industrial Revolution. The first is a separate condenser, which increases the efficiency of the engine by allowing the main cylinder to remain hot at all times. The second is the parallel motion, which converts the up-and-down motion of the piston into the arcing motion of the beam, whilst maintaining a rigid connection. The rigid connection allowed the engine to be double-acting, meaning the piston could push as well as pull the beam. Third is the centrifugal governor, used to automatically regulate the speed of the engine. Finally the sun and planet gear convert the reciprocating motion of the beam into a rotating motion, which can be used to drive rotating machinery.

There’s also another Boulton & Watt engine at the National Museum of Scotland. It “was built in 1786 to pump water for the Barclay & Perkins Brewery in Southwark, London. Made double-acting in 1796, it was then capable of grinding barley and pumping water. At that time, no one else could supply a steam engine that performed both these actions at once. With some minor modifications, it remained in service at the brewery until 1884.”

boutonwattengine

And this is more from the National Museum of Scotland:

James Watt (1736-1819) was a prolific inventor, surveyor, instrument maker and engineer. His engines dramatically increased the power that could be generated through steam.

By entering into partnership with the Birmingham magnate Matthew Boulton in 1774, James Watt was able to channel the vast resource of Boulton’s Soho Foundry. Their partnership was so successful that the Boulton & Watt firm supplied engines and expertise to countries as far a field as Russia and Greece.

After pumping water and grinding barley for almost eighty-seven years, the engine came out of service in 1883.

You can see a diagram of the engine in action here:

Watt’s Steam Engine

Boulton-and-Watt-engine-1

Inside the Engine

Boulton-and-Watt-engine-2

Lighting the Fire

Boulton-and-Watt-engine-3

Running the Engine

Boulton-and-Watt-engine-4

If you want to read more in-depth about Watt’s development of the steam engine, Chapter III of “The Development of the Modern Steam-Engine: James Watt and His Contemporaries” is online, and there’s also various links at Watt’s page at the Scottish Engineering Hall of Fame.

Watt-postcard

Filed Under: Birthdays, Breweries, Related Pleasures Tagged With: Brewing Equipment, History, Science, Science of Brewing, Scotland

Moon Crater “Beer”

May 16, 2018 By Jay Brooks

moon
So this is an interesting bit of ephemera. There’s a crater on the Moon that is named “Beer.” I’d like to think it was named for the beverage, but unfortnately that’s apparently not the case. That would have made for a better story, but c’est la vie. Instead, there was a German amateur astronomer who it was named for. The crater in the center is one the called “Beer.” The other big one, in the upper left, used to be called “Beer A” but is now known as Feuillée. The string of smaller craters (known as “craterlets”) in a line to the east-southeast of “Beer” used to be called “Fossa Archimedes” but it’s been suggested they should be called “Catena Beer,” and it seems to be catching on.

Beer-Feuillee_LO-IV-114H_LTVT

Here’s how the name came about:

  • Named for Wilhelm Wolff Beer (January 4, 1777 – March 27, 1850), a banker and astronomer in Berlin, Germany. Beer built a private observatory with a 9.5 cm refractor in Tiergarten, Berlin. Together with Johann Heinrich Mädler he produced the first exact map of the Moon (entitled Mappa Selenographica) in 1834-1836, and in 1837 published a description of the Moon (Der Mond nach seinen kosmischen und individuellen Verhältnissen). Both remained the best descriptions of the Moon for many decades.
  • Beer was Catalog Number 1185 in the original IAU nomenclature of Named Lunar Formations. The designation is attributed to Birt, and had earlier been adopted by Neison, 1876 (where the designation Beer A is used for what is now known as Feuillée, differing from the modern usage of Beer A for the much smaller crater selected in Named Lunar Formations). Schmidt is said there to have called this feature Hamilton (unrelated to the modern Hamilton) and to have used the name Beer for the crater now known as Rosse. However, Schmidt himself says that his personal preference since 1856, based on the Lohrmann maps (which he edited), was to call the present crater pair Beer and Mädler, but he changed these to Hamilton and Feuillée in his 1878 book in an effort to be consistent with the English observers.
  • In his 1880 article, Neison equates Schmidt’s 1878 Hamilton and Feuillée to his 1876 Beer and Beer A and the British Association’s Beer and Mädler.

The Planetary Society has an interesting post where they show an experiment of taking photos of the moon “under different solar illumination conditions.” The NASA photos are all of the craters Beer, Feuillée and the craterlets Fossa Archimedes, which are also known as “Catena Beer.”

20140325_four_apollo_images

Filed Under: Just For Fun, Related Pleasures Tagged With: Humor, Science

Chalybeate Beer

February 20, 2018 By Jay Brooks

chalybeate
Today is the birthday of Henry James Pye, who “was an English poet, and Poet Laureate from 1790 until his death” in 1813. In one of his works, entitled “The sportsman’s dictionary: or, The gentleman’s companion: for town and country.” and his version was based on an earlier anthology work which he “Improved and Enlarged” and published in 1807. Under the entry for “Glanders” — an infectious disease primarily in horses — something was prescribed called “Chalybeate Beer” that included directions for how to make it. From what I can tell, “Chalybeate waters, also known as ferruginous waters, are mineral spring waters containing salts of iron.” They were apparently thought to be good for you and “in the 17th century, chalybeate water was said to have health-giving properties and many people have promoted its qualities.” Water from the springs was bottles and sold as medicine. Chalybeate springs were located throughout Europe, though especially in England, Scotland Wales, and there were at least seventeen prominent springs in the United States.

mineral-spring
A chalybeate spring, identifiable because of how the iron turns the color of the water.

Here’s the passage about how to make Chalybeate beer (followed by the original):

A Chalybeate Beer, may be made as follows: Steel filings, sixteen ounces; cinnamon and mace, each two ounces; gentian-root bruised, four ounces, anniseeds bruised, three ounces. Infuse in one gallon, fine, clear, old, strong beer for a month, stopped close, shaking often, then strain. Give half a pint for s dose, in a pint of cold water, once or twice a day, upon an empty stomach, leaving the horse an hour or two to his repose. I have taken this from the Vinum Chalybeatum of Boerhaave, substituting old beer, which I have reason to believe a good menstruum for the steel, instead of Rhenish wine; and adding one of the best bitters. Should cinnamon and mace be thought too expensive, Jamaica pepper, or allspice, would be a cheap and proper substitute. It was the opinion of that great man, that no drug, diet, or regimen, could equal the preparations of iron, for promoting that power in the animal body by which blood is made; of course, it must be a powerful specific, in all cases of over-relaxed solids, debilitation and consumption. Would not chalybeate beer be a cheap and efficacious medicine for the poor?

chalybeate-beer-text

Now doesn’t that sound tasty?

Sandrock-Chalybeate
The Sandrock Spring, looking towards Blackgang Chine, located on the Isle of Wight.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: England, Health & Beer, History, Science

Beer In Ads #2486: Alice Studies Natural History

December 10, 2017 By Jay Brooks


Sunday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland is titled “Alice Studies Natural History,” and features a Carroll-esque story about a tiny Alice conversing with the red queen about science … and Guinness.

Guinness-alice-natural-history

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History, Literature, Science

Coza Powder, The Cure For Drunkenness

June 8, 2017 By Jay Brooks

coza
The 19th and early 20th century is filled with accounts of quacks and patent medicines sold by snake oil salesman. All sorts of wild claims were made and almost without exception they were complete bunkum. I just came upon one I hadn’t seen before, something called Coza Powder, from the Coza Institute in London, England. Here’s the ad, from “The Strand Magazine,” published in 1907. I also found examples of the same ad as late as 1909, and even a couple in Spanish, so it appears to have been sold worldwide.

coza

There’s a lot not to like about Coza Powder, but it’s an amazing ad. First, there’s that horrific image of the bottle man being squeezed, then there’s the idea that someone could put it in your drinks without you even being aware of it. That sure sounds like a great idea to promote. They try to sell it by explaining it has “the marvelous effect of producing a repugnance to alcohol in any shape or form.”

And it’s guaranteed to be safe? Of course it is. Thank goodness for that, it hadn’t even occurred to me to wonder until they brought it up. And let’s all beware of imitations, only get genuine Coza powder from the Institute itself, the “only genuine powder for Drunkenness.”

Sounds reasonable, right? Not everybody thought so, even at the time. No less than The British Medical Journal took a look at what was in Coza powder, among other such remedies of the day and in 1909 published their findings in an article entitled “The Composition Of Certain Secret Remedies.” On the page concerning the cure for drunkenness, the first one they examined was Coza powder:
coza-jstor
Not surprisingly, the BMJ found that Coza powder was nothing more than bicarbonate of soda, cumin, and cinnamon. And essentially it’s 90% sodium bicarbonate and the remaining 10% is equal parts cumin and cinnamon. They put the cost — in 1909 — at 1/30th of a penny for 30 packages of the powder.

I don’t know if this is relevant, but in Portuguese, “coza” means “bake.”

coza-bottle

Filed Under: Just For Fun, Politics & Law, Related Pleasures Tagged With: Health & Beer, History, Science

Benefit For Pete’s Sake At Spartan Stadium In San Jose

November 14, 2016 By Jay Brooks

spartans tied-house
You may not have heard the name of Peter Cogan. He’s not a household name, not a rock star brewer and does not make a point of making sure people know who he is. He just does his job, and makes things happen. Born in England, Peter has been helping promote the beer scene in the South Bay as long as anybody can remember and has been working for Hermitage Brewing and the Tied House in Mountain View since 1990. He also helped launch the beerfest there, one of the biggest and most important early Bay Area beer festivals.

Peter Cogan, from the Tied House
Peter Cogan in 2009.

So what does that have to do with a beer festival on November 19 called “For Pete’s Sake?” Well, recently Peter was diagnosed with cancer, specifically lymphoma, and is undergoing chemotherapy treatment to beat back his cancer. For Pete’s Sake is a benefit to the Leukemia & Lymphoma Society (LLS), and also for Peter. Take my word for it, Peter is a great person and if there’s any stranger you help this year, let it be him. But besides a great cause, it should be a great time, too.

Microsoft Word - FB16, Craft Beer Fest, Web Page Layout.docx

Your ticket includes admission to see the San Jose Spartans play Air Force in college football, plus a beer festival with unlimited samples from at least twenty local breweries. This all takes place on Saturday, November 19, 2016 at Spartan Stadium, located at 1257 South 7th Street, CEFCU Stadium, in San Jose. The brewfest starts and 2:30 PM and lasts for four hours, until 6:30 PM. Then at 7:30 PM, the game kicks off, and you’ll have a seat on the 50 to 30 yard line. Tickets are $40 in advance, and $50 on the day of the event. Tickets are available online. Use the promo code “FORPETESSAKE2016.” Visit the For Pete’s Sake Brewfest webpage for all of the details.

So even if you’ve never met Peter, if you’ve ever enjoyed a craft beer in the Bay Area, you probably owe him at least a small debt of gratitude. And what better way to thank him then to attend a beer festival and drink some more beer and have a great time. Is that too much to ask? Let’s all help Peter beat cancer.

P1130452
Peter, with Steve Donohue, now with Santa Clara Valley Brewing, at the 21st Celebrator Anniversary Party.

Filed Under: Beers, Breweries, Events, News, Related Pleasures Tagged With: Announcements, Bay Area, Beer Festivals, Charity, San Jose, Science

The Ballmer Peak

October 28, 2016 By Jay Brooks

ballmer-peak
I was unaware of the Ballmer Peak (named for Microsoft’s 30th employee and former CEO Steve Ballmer) until today, but it’s an interesting idea, although there are some who believe it just may be an elaborate joke. In a nutshell, it’s the idea “that having a BAC in the 0.129% – 0.138% range can improve your cognitive abilities,” and it’s supposedly an effective technique to help with computer programming. Another way it’s been described is that “alcohol improves cognitive ability, up to a point,” and that it’s apparently a variation of the Yerkes–Dodson law, which says “that performance increases with physiological or mental arousal, but only up to a point.” xkcd described it with this cartoon:

ballmer_peak

Obviously, it may sound like bunk, but there has been earlier evidence of Creativity & Beer and also Caffeine Vs. Alcohol: Which One Better Enhances Creativity?. There’s also a lot of anecdotal evidence that alcohol can trigger creativity and/or create the conditions for new types of thinking to occur if in that sweet spot of not too drunk, and not too sober. Certainly there’s a rich historical record of books and songs created by writers and composers who were under the influence. And there was a great Bill Hicks bit about how if you think there are no positive aspects to drugs, he suggests burning all of the music that you love, because so many of the musicians who wrote it were “really fucking high.” Naturally, Bill put it much better than I ever could:

“You see, I think drugs have done some good things for us. I really do. And if you don’t believe drugs have done good things for us, do me a favor. Go home tonight. Take all your albums, all your tapes and all your CDs and burn them. ‘Cause you know what, the musicians that made all that great music that’s enhanced your lives throughout the years were rrreal fucking high on drugs. The Beatles were so fucking high they let Ringo sing a few tunes.”

Recently, however, there was an article in the Observer whose headline was “The Ballmer Peak Is Real, Study Says.”

A recent study at the University of Illinois tested the creative problem solving ability of a group of men who were given vodka cranberry and snacks and asked to solve brain teasers. The results were starkly different for the tispy group, which had a blood alcohol concentration level of 0.075, versus the control group:

Astonishingly, those in the drinking group averaged nine correct questions to the six answers correct by the non-drinking group. It also took drunk men 11.5 seconds to answer a question, whereas non-drunk men needed 15.2 seconds to think. Both groups had comparable results on a similar exam before the alcohol consumption began.

The study notes that the Ballmer Peak effect was present for creative problem solving but not for working memory.

balmers-peak-for-programmers

Also, on the skeptics forum on Stack Exchange, someone asked if the Balmer Peak was real, and one of the answers posted was this:

[An] article by Norlander [link no longer working] specifically studies the relationship between moderate alcohol consumption (1.0ml/kg body weight) and creativity. According to my very rough calculations, this would correspond to a BAC in the range of 0.12–0.14 for a 73kg human. The paper concludes

…modest alcohol consumption inhibits aspects of creativity based mainly on the secondary process (preparation, certain parts of illumination, and verification), and disinhibits those based mainly on the primary process (incubation, certain parts of illumination, and restitution).

In other words, moderate alcohol consumption does improve certain types of creative thinking, while inhibiting other types of creative thinking. Since the skills required for computer programming are solely cognitive in nature (discounting the motor skills required to type, of course), and given that creativity is a large part of computer programming, it is at least plausible that one might gain some amount of improvement from alcohol consumption.

There have also been studies on the relationship between alcohol consumption and creative output. That study examined 34 well known, heavy drinking, 20th century writers, artists, and composers/performers. It concludes:

Analysis of this information yielded a number of interesting findings. Alcohol use proved detrimental to productivity in over 75% of the sample, especially in the latter phases of their drinking careers. However, it appeared to provide direct benefit for about 9% of the sample, indirect benefit for 50% and no appreciable effect for 40% at different times in their lives. Creative activity, conversely, can also affect drinking behavior, leading, for instance, to increased alcohol consumption in over 30% of the sample. Because of the complexities of this relationship, no simplistic conclusions are possible.

So for a small portion of people there was a notable increase in creative output as a result of alcohol intake. It does appear that the study did not control for the quantity of alcohol intake, though, so this may not be directly applicable to the Ballmer Peak.

The best study I was able to find on the subject was by Lapp, Collins, and Izzo. They gave subjects vodka tonics of varying strengths (by varying the ratio of tonic to vodka), some of which did not even contain any alcohol. The subjects believed that they were drinking a standard-strength vodka tonic. The subjects then were asked to perform a number of cognitively and creatively challenging tasks. Here is what they conclude:

The present results support the idea that creative people probably gain inspiration from consuming alcohol …, but show that this effect may be due to the expected rather than the pharmacological effects of the drug. … A convergence of evidence supported the idea that creativity is enhanced (at least in some aspects) by the expected effects of alcohol.

In other words, alcohol can improve certain aspects of one’s cognitive ability, but this effect is not likely due to any pharmacological process (i.e., it is often sufficient to merely believe that one is drinking alcohol in order to achieve the same benefit).

And remember: The Ballmer Peak, as it is currently understood, is but a two dimensional projection of what in reality is a higher dimensional space, vi&.

balmer-bac

The Ballmer Peak-a-Thon even has a Ballmer Calculator you can use to determine how much to drink to reach maximum effectiveness.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Cartoons, Science, Statistics

Beer, Diapers and Correlation

September 29, 2016 By Jay Brooks

baby-and-beer
This is only marginally about beer, but since I’m often reading over data, statistics and scientific reports, notions of causation and correlation have become a subject of great interest. This is a Slideshare by Mark Madson, a research analyst with Third Nature in Portland, Oregon. Apparently in schools teaching business, marketing and the like, instructors often include a tale showing a correlation between the sales of beer and diapers, to illustrate thinking in new ways and how seemingly unrelated items might be connected, or could be connected by a savvy company. Having worked retail for many years during various stages of my life, the science of getting a customer’s attention through shelf placement, cross-merchandising and other strategies I find fascinating, in part because it’s a window into human nature itself. In his presentation, Beer, Diapers, and Correlation: A Tale of Ambiguity, Madson examines the oft-related story of a correlation between beer and diapers and tries to find out its origin and whether or not it’s actually true.

The story of the correlation between beer and diaper sales is commonly used to explain product affinities in introductory data mining courses. Rarely does anyone ask about the origin of this story. Is it true? Why is it true? What does true mean anyway?

The latter question is the most interesting because it challenges the ideas of accuracy in data and analytic models.

This is the real history of the beer and diapers story, explaining its origins and truth, based on repeated analyses of retail data over two decades. It will show that one can have multiple contradictory results from analytic models, and how they can all be true.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Marketing, Science

As Thirsty As A Fish

September 24, 2016 By Jay Brooks

fish-drinking
Here’s an interesting bit of history from the 1860s. As far as I can tell, it was published in The Illustrated Times on October 10, 1863. It was drawn by Charles H. Bennett, a well-known Victorian cartoon artist, who worked for many publications, as well as providing art illustrating several books, as well. This was titled “As thirsty as a fish,” and was a satire on Darwin’s “Origin of Species,” which had just been published in 1859. Here’s how it was described. “Showing the evolution of a fish to a beer drinker, with his fin in his pocket, a few old rags, a convenient leaning post and committed to a constant thirst that no amount of beer can quench.”

And in the book, “Charles Darwin and Victorian Visual Culture,” by Jonathan Smith when “As Thirsty As A Fish” appeared in book form, it was accompanied by text indicating it “depicts the British workman as a drunkard who sees business, duty, and friendship merely as impediments to his indulgence.”

Apparently the “Origin of the Species” satires, known as “Development Drawings,” were pretty popular, as there were at least eighteen of them I turned up in a search of Yooniq Images. “As Thirsty As A Fish” appears to have been numbered “No. 20” in the book, so it seems likely there were even more.

thirsty-as-a-fish

Filed Under: Art & Beer, Beers, Just For Fun, Related Pleasures Tagged With: Cartoons, History, Humor, Science

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