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Historic Beer Birthday: John Ewald Siebel

September 17, 2025 By Jay Brooks

siebel-banner
Today is the birthday of John Ewald Siebel (September 17, 1868-December 20, 1919). Siebel was born in Germany, but relocated to Chicago, Illinois as a young man. Trained as a chemist, in 1868 he founded the Zymotechnic Institute, which was later renamed the Siebel Institute of Technology.

Here’s his obituary from the Foreign Language Press Survey:

Professor John Ewald Siebel has died after an active life devoted to science. Besides his relatives, thousands of his admirers, including many men of science, mourn at the bier of the friendly old man. He died in his home at 960 Montana Avenue.

Professor Siebel was born September 18, 1845, in Hofkamp, administrative district of Dusseldorf [Germany], as the son of Peter and Lisette Siebel; he attended high school [Real-Gymnasium] at Hagen and studied chemistry at the Berlin University. He came to the United States in 1865 and shortly afterwards obtained employment as a chemist with the Belcher Sugar Refining Company in Chicago. Already in 1868, he established a laboratory of his own, and from 1869 until 1873 he was employed as official chemist for the city and county. In 1871 he also taught chemistry and physics at the German High School. From 1873 until 1880 he was official gas inspector and city chemist. During the following six years he edited the American Chemical Review, and from 1890 until 1900 he published the Original Communications of Zymotechnic Institute. He was also in charge of the Zymotechnic Institute, which he had founded in 1901. Until two years ago he belonged to its board of directors.

Among the many scientific works published by the deceased, which frequently won international reputation, and are highly valued by the entire world of chemical science are: Newton’s Axiom Developed; Preparation of Dialized Iron; New Methods of Manufacture of Soda; New Methods of Manufacture of Phosphates; Compendium of Mechanical Refrigeration; Thermo-and Electro-Dynamics of Energy Conversion; etc. The distilling industry considered him an expert of foremost achievement.

The deceased was a member of the Lincoln Club; the old Germania Club; the local Academy of Science; the Brauer and Braumeisterverein [Brewer and Brewmaster Association]; the American Institute for Brewing; and the American Society of Brewing Technology. Professor Siebel was also well known in German circles outside the city and state.

His wife Regina, whom he married in 1870….died before him. Five sons mourn his death: Gustav, Friedrich, Ewald, Emil and Dr. John Ewald Siebel, Jr. Funeral services will be held tomorrow afternoon at Graceland Cemetery.

Professor Siebel was truly a martyr of science. He overworked himself, until a year ago he suffered a nervous breakdown. About four months ago conditions became worse. His was an easy and gentle death.

postcard-chicago-zymotechnic-institute-and-siebes-brewing-academy-c1910

The Siebel Institute’s webpage tells their early history:

Dr. John Ewald Siebel founded the Zymotechnic Institute in 1868. He was born on September 17, 1845, near Wermelskirchen in the district of Dusseldorf, Germany. He studied physics and chemistry and earned his doctorate at the University of Berlin before moving to Chicago 1866. In 1868 he opened John E. Siebel’s Chemical Laboratory which soon developed into a research station and school for the brewing sciences.

In 1872, as the company moved into new facilities on Belden Avenue on the north side of Chicago, the name was changed to the Siebel Institute of Technology. During the next two decades, Dr. Siebel conducted extensive brewing research and wrote most of his over 200 books and scientific articles. He was also the editor of a number of technical publications including the scientific section of The Western Brewer, 100 Years of Brewing and Ice and Refrigeration.

In 1882 he started a scientific school for brewers with another progressive brewer but the partnership was short lived. Dr. Siebel did, however, continue brewing instruction at his laboratory. The business expanded in the 1890’s when two of Dr. Siebel’s sons joined the company.

The company was incorporated in 1901 and conducted brewing courses in both English and German. By 1907 there were five regular courses: a six-month Brewers’ Course, a two-month Post Graduate Course, a three-month Engineers’ Course, a two-month Maltsters’ Course and a two-month Bottlers’ Course. In 1910, the school’s name, Siebel Institute of Technology, was formally adopted. With the approach of prohibition, the Institute diversified and added courses in baking, refrigeration, engineering, milling, carbonated beverages and other related topics. On December 20, 1919, just twenty-seven days before prohibition became effective, Dr. J. E. Siebel passed away.

With the repeal of prohibition in 1933 the focus of the Institute returned to brewing under the leadership of F. P. Siebel Sr., the eldest son of Dr. J. E. Siebel. His sons, Fred and Ray, soon joined the business and worked to expand its scope. The Diploma Course in Brewing Technology was offered and all other non-brewing courses were soon eliminated. Then in October 1952, the Institute moved to its brand new, custom built facilities on Peterson Avenue where we have remained for almost 50 years.

Siebel-1902-04
Siebel Brewers Academy c. 1902-04.

Here’s another short account from the journal Brewery History, in an article entitled “A History of Brewing Science in the United States of America,” by Charles W. Bamforth:

Dr John Ewald Siebel (1845-1919) was born on September 17th 1845 at Hofcamp, near Düsseldorf. Upon visiting an uncle in US after the completion of his doctorate in chemistry and physics he became chief chemist at Belcher’s sugar refinery in Chicago, aged 21, but that company soon folded. Siebel stayed in Chicago to start an analytical laboratory in 1868, which metamorphosed into the Zymotechnic Institute.

With Chicago brewer Michael Brand, Siebel started in 1882 the first Scientific School for practical brewers as a division of the Zymotechnic Institute. True life was not breathed into the initiative until 1901 with Siebel’s son (one of five) Fred P. Siebel as manager. This evolved to become the Siebel Institute of Technology, which was incorporated in 1901 and conducted brewing courses in both English and German. Within 6 years five regular courses had been developed: a six-month course for brewers, a twomonth post graduate course, a threemonth course for engineers, a two-month malting course and a two-month bottling course.

Amongst Siebel’s principal contributions were work on a counter pressure racker and artificial refrigeration systems. Altogether he published more than 200 articles on brewing, notably in the Western Brewer and original Communications of the Zymotechnic Institute. Brewing wasn’t his sole focus, for instance he did significant work on blood chemistry.

Son EA Siebel founded Siebel and Co and the Bureau of Bio-technology in 1917, the year that prohibition arrived. Emil Siebel focused then on a ‘temperance beer’ that he had been working on for nine years. Courses in baking, refrigeration, engineering, milling and nonalcoholic carbonated beverages were offered.

And here’s the entry for the Siebel Institute from the Oxford Companion to Beer, written by Randy Mosher:

Filed Under: Birthdays, Just For Fun, Related Pleasures Tagged With: Chicago, Education, Germany, History, Illinois, Science

Historic Beer Birthday: Johann Peter Griess

September 6, 2025 By Jay Brooks

allsopps

Today is the birthday of Johann Peter Griess (September 6, 1829-August 30, 1888). He was born in Kirchhosbach (now part of Waldkappel), Germany. He was “an early pioneer of organic chemistry.” While known for his work on synthetic dyes, and he was the first to develop “the diazotization of aryl amines (the key reaction in the synthesis of the azo dyes), and a major figure in the formation of the modern dye industry.” He also “worked for more than a quarter of a century at the brewery of Samuel Allsopp and Sons in Burton upon Trent, which, owing to the presence of several notable figures and an increase in the scientific approach to brewing, became a significant centre of scientific enquiry in the 1870s and 1880s.”

This is his biography from his Wikipedia page:

After he finished at an agricultural private school, he joined the Hessian cavalry, but left the military shortly after. He started his studies at the University of Jena in 1850, but changed to the University of Marburg in 1851. During his student life he was several times sentenced to the Karzer (campus jail) and was also banned from the city for one year, during which time he listened to lectures of Justus Liebig at the Ludwig Maximilians University of Munich. After most of the family possession had been spent, he had to start working at the chemical factory of Oehler in Offenbach am Main in 1856. This was only possible after the recommendation of Hermann Kolbe, who was head of the chemistry department in Marburg. The devastating fire of 1857 ended the production of chemicals at the factory and a changed Peter Griess rejoined Hermann Kolbe at the University of Marburg. His new enthusiasm for chemistry yielded the discovery of diazonium salts in 1858. The discovery of a new class of chemicals convinced August Wilhelm von Hofmann to invite Griess to join him at his new position at the Royal College of Chemistry. During his time at the Royal College, he studied the reactions of nitrogen-rich organic molecules. It took him quite long to become accustomed to his new home in England, but the fact that he married in 1869 and founded a family made it clear that he did not intend to return to Germany, even though he was offered a position at the BASF. He left and started a position at the Samuel Allsopp & Sons brewery in 1862 where he worked until his retirement. His wife died after a long, severe illness in 1886; he survived her for two years and died on August 30, 1888. He is buried in Burton upon Trent.

In 1858 he described the Griess diazotization reaction which would form the basis for the Griess test for detection of Nitrite. Most of his work related to brewing remained confidential, but his additional work on organic chemistry was published by him in several articles.

And this short piece is from the journal “Brewery History,” from 2005. The article was called “The Brewing Connection in the Oxford Dictionary of National Biography: Part II,” and was written by Ray Anderson:

Another man whose activities extended far beyond his brewery work was Griess, (Johann) Peter (1829-1888), chemist to Samuel Allsopp & Sons for 26 years from 1862 until his death. Griess’s inclusion in the dictionary rests on his discovery and subsequent work on ‘a new and versatile chemical reaction which could provide a route to a wide range of new compounds’. These diazo compounds, so called because they contained two atoms of nitrogen per molecule, were to be widely utilised in the production of azo dyes, and the dictionary hails Griess’s synthesis of them as ‘perhaps the greatest single discovery in the history of the dyestuffs industry’. Historians of chemistry place Griess in the front rank of Victorian chemists.

And this is an Abstract from an article, entitled “Johann Peter Griess FRS (1829–88): Victorian brewer and synthetic dye chemist” is from “Notes and Records, The Royal Society Journal of the History of Science,” by Edwin and Andrew Yates:

The German organic chemist Johann Peter Griess (1829–88), who first developed the diazotization of aryl amines (the key reaction in the synthesis of the azo dyes), and a major figure in the formation of the modern dye industry, worked for more than a quarter of a century at the brewery of Samuel Allsopp and Sons in Burton upon Trent, which, owing to the presence of several notable figures and an increase in the scientific approach to brewing, became a significant centre of scientific enquiry in the 1870s and 1880s. Unlike the other Burton brewing chemists, Griess paralleled his work at the brewery with significant contributions to the chemistry of synthetic dyes, managing to keep the two activities separate—to the extent that some of his inventions in dye chemistry were filed as patents on behalf of the German dye company BASF, without the involvement of Allsopp’s. This seemingly unlikely situation can be explained partly by the very different attitudes to patent protection in Britain and in Germany combined with an apparent indifference to the significant business opportunity that the presence of a leading dye chemist presented to Allsopp’s. Although his work for the brewery remained largely proprietary, Griess’s discoveries in dye chemistry were exploited by the German dye industry, which quickly outpaced its British counterpart. One less well-known connection between brewing and synthetic dyes, and one that may further explain Allsopp’s attitude, is the use of synthetic dyes in identifying microorganisms—the perennial preoccupation of brewers seeking to maintain yield and quality. Developments of Griess’s original work continue to be applied to many areas of science and technology.

That’s just the abstract, of course, but you can read the whole article online.

Filed Under: Birthdays, Just For Fun, Related Pleasures Tagged With: Germany, History, Science, Science of Brewing

Moon Crater “Beer”

May 16, 2018 By Jay Brooks

moon
So this is an interesting bit of ephemera. There’s a crater on the Moon that is named “Beer.” I’d like to think it was named for the beverage, but unfortnately that’s apparently not the case. That would have made for a better story, but c’est la vie. Instead, there was a German amateur astronomer who it was named for. The crater in the center is one the called “Beer.” The other big one, in the upper left, used to be called “Beer A” but is now known as Feuillée. The string of smaller craters (known as “craterlets”) in a line to the east-southeast of “Beer” used to be called “Fossa Archimedes” but it’s been suggested they should be called “Catena Beer,” and it seems to be catching on.

Beer-Feuillee_LO-IV-114H_LTVT

Here’s how the name came about:

  • Named for Wilhelm Wolff Beer (January 4, 1777 – March 27, 1850), a banker and astronomer in Berlin, Germany. Beer built a private observatory with a 9.5 cm refractor in Tiergarten, Berlin. Together with Johann Heinrich Mädler he produced the first exact map of the Moon (entitled Mappa Selenographica) in 1834-1836, and in 1837 published a description of the Moon (Der Mond nach seinen kosmischen und individuellen Verhältnissen). Both remained the best descriptions of the Moon for many decades.
  • Beer was Catalog Number 1185 in the original IAU nomenclature of Named Lunar Formations. The designation is attributed to Birt, and had earlier been adopted by Neison, 1876 (where the designation Beer A is used for what is now known as Feuillée, differing from the modern usage of Beer A for the much smaller crater selected in Named Lunar Formations). Schmidt is said there to have called this feature Hamilton (unrelated to the modern Hamilton) and to have used the name Beer for the crater now known as Rosse. However, Schmidt himself says that his personal preference since 1856, based on the Lohrmann maps (which he edited), was to call the present crater pair Beer and Mädler, but he changed these to Hamilton and Feuillée in his 1878 book in an effort to be consistent with the English observers.
  • In his 1880 article, Neison equates Schmidt’s 1878 Hamilton and Feuillée to his 1876 Beer and Beer A and the British Association’s Beer and Mädler.

The Planetary Society has an interesting post where they show an experiment of taking photos of the moon “under different solar illumination conditions.” The NASA photos are all of the craters Beer, Feuillée and the craterlets Fossa Archimedes, which are also known as “Catena Beer.”

20140325_four_apollo_images

Filed Under: Just For Fun, Related Pleasures Tagged With: Humor, Science

Chalybeate Beer

February 20, 2018 By Jay Brooks

chalybeate
Today is the birthday of Henry James Pye, who “was an English poet, and Poet Laureate from 1790 until his death” in 1813. In one of his works, entitled “The sportsman’s dictionary: or, The gentleman’s companion: for town and country.” and his version was based on an earlier anthology work which he “Improved and Enlarged” and published in 1807. Under the entry for “Glanders” — an infectious disease primarily in horses — something was prescribed called “Chalybeate Beer” that included directions for how to make it. From what I can tell, “Chalybeate waters, also known as ferruginous waters, are mineral spring waters containing salts of iron.” They were apparently thought to be good for you and “in the 17th century, chalybeate water was said to have health-giving properties and many people have promoted its qualities.” Water from the springs was bottles and sold as medicine. Chalybeate springs were located throughout Europe, though especially in England, Scotland Wales, and there were at least seventeen prominent springs in the United States.

mineral-spring
A chalybeate spring, identifiable because of how the iron turns the color of the water.

Here’s the passage about how to make Chalybeate beer (followed by the original):

A Chalybeate Beer, may be made as follows: Steel filings, sixteen ounces; cinnamon and mace, each two ounces; gentian-root bruised, four ounces, anniseeds bruised, three ounces. Infuse in one gallon, fine, clear, old, strong beer for a month, stopped close, shaking often, then strain. Give half a pint for s dose, in a pint of cold water, once or twice a day, upon an empty stomach, leaving the horse an hour or two to his repose. I have taken this from the Vinum Chalybeatum of Boerhaave, substituting old beer, which I have reason to believe a good menstruum for the steel, instead of Rhenish wine; and adding one of the best bitters. Should cinnamon and mace be thought too expensive, Jamaica pepper, or allspice, would be a cheap and proper substitute. It was the opinion of that great man, that no drug, diet, or regimen, could equal the preparations of iron, for promoting that power in the animal body by which blood is made; of course, it must be a powerful specific, in all cases of over-relaxed solids, debilitation and consumption. Would not chalybeate beer be a cheap and efficacious medicine for the poor?

chalybeate-beer-text

Now doesn’t that sound tasty?

Sandrock-Chalybeate
The Sandrock Spring, looking towards Blackgang Chine, located on the Isle of Wight.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: England, Health & Beer, History, Science

Beer In Ads #2486: Alice Studies Natural History

December 10, 2017 By Jay Brooks


Sunday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland is titled “Alice Studies Natural History,” and features a Carroll-esque story about a tiny Alice conversing with the red queen about science … and Guinness.

Guinness-alice-natural-history

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History, Literature, Science

Coza Powder, The Cure For Drunkenness

June 8, 2017 By Jay Brooks

coza
The 19th and early 20th century is filled with accounts of quacks and patent medicines sold by snake oil salesman. All sorts of wild claims were made and almost without exception they were complete bunkum. I just came upon one I hadn’t seen before, something called Coza Powder, from the Coza Institute in London, England. Here’s the ad, from “The Strand Magazine,” published in 1907. I also found examples of the same ad as late as 1909, and even a couple in Spanish, so it appears to have been sold worldwide.

coza

There’s a lot not to like about Coza Powder, but it’s an amazing ad. First, there’s that horrific image of the bottle man being squeezed, then there’s the idea that someone could put it in your drinks without you even being aware of it. That sure sounds like a great idea to promote. They try to sell it by explaining it has “the marvelous effect of producing a repugnance to alcohol in any shape or form.”

And it’s guaranteed to be safe? Of course it is. Thank goodness for that, it hadn’t even occurred to me to wonder until they brought it up. And let’s all beware of imitations, only get genuine Coza powder from the Institute itself, the “only genuine powder for Drunkenness.”

Sounds reasonable, right? Not everybody thought so, even at the time. No less than The British Medical Journal took a look at what was in Coza powder, among other such remedies of the day and in 1909 published their findings in an article entitled “The Composition Of Certain Secret Remedies.” On the page concerning the cure for drunkenness, the first one they examined was Coza powder:
coza-jstor
Not surprisingly, the BMJ found that Coza powder was nothing more than bicarbonate of soda, cumin, and cinnamon. And essentially it’s 90% sodium bicarbonate and the remaining 10% is equal parts cumin and cinnamon. They put the cost — in 1909 — at 1/30th of a penny for 30 packages of the powder.

I don’t know if this is relevant, but in Portuguese, “coza” means “bake.”

coza-bottle

Filed Under: Just For Fun, Politics & Law, Related Pleasures Tagged With: Health & Beer, History, Science

Benefit For Pete’s Sake At Spartan Stadium In San Jose

November 14, 2016 By Jay Brooks

spartans tied-house
You may not have heard the name of Peter Cogan. He’s not a household name, not a rock star brewer and does not make a point of making sure people know who he is. He just does his job, and makes things happen. Born in England, Peter has been helping promote the beer scene in the South Bay as long as anybody can remember and has been working for Hermitage Brewing and the Tied House in Mountain View since 1990. He also helped launch the beerfest there, one of the biggest and most important early Bay Area beer festivals.

Peter Cogan, from the Tied House
Peter Cogan in 2009.

So what does that have to do with a beer festival on November 19 called “For Pete’s Sake?” Well, recently Peter was diagnosed with cancer, specifically lymphoma, and is undergoing chemotherapy treatment to beat back his cancer. For Pete’s Sake is a benefit to the Leukemia & Lymphoma Society (LLS), and also for Peter. Take my word for it, Peter is a great person and if there’s any stranger you help this year, let it be him. But besides a great cause, it should be a great time, too.

Microsoft Word - FB16, Craft Beer Fest, Web Page Layout.docx

Your ticket includes admission to see the San Jose Spartans play Air Force in college football, plus a beer festival with unlimited samples from at least twenty local breweries. This all takes place on Saturday, November 19, 2016 at Spartan Stadium, located at 1257 South 7th Street, CEFCU Stadium, in San Jose. The brewfest starts and 2:30 PM and lasts for four hours, until 6:30 PM. Then at 7:30 PM, the game kicks off, and you’ll have a seat on the 50 to 30 yard line. Tickets are $40 in advance, and $50 on the day of the event. Tickets are available online. Use the promo code “FORPETESSAKE2016.” Visit the For Pete’s Sake Brewfest webpage for all of the details.

So even if you’ve never met Peter, if you’ve ever enjoyed a craft beer in the Bay Area, you probably owe him at least a small debt of gratitude. And what better way to thank him then to attend a beer festival and drink some more beer and have a great time. Is that too much to ask? Let’s all help Peter beat cancer.

P1130452
Peter, with Steve Donohue, now with Santa Clara Valley Brewing, at the 21st Celebrator Anniversary Party.

Filed Under: Beers, Breweries, Events, News, Related Pleasures Tagged With: Announcements, Bay Area, Beer Festivals, Charity, San Jose, Science

The Ballmer Peak

October 28, 2016 By Jay Brooks

ballmer-peak
I was unaware of the Ballmer Peak (named for Microsoft’s 30th employee and former CEO Steve Ballmer) until today, but it’s an interesting idea, although there are some who believe it just may be an elaborate joke. In a nutshell, it’s the idea “that having a BAC in the 0.129% – 0.138% range can improve your cognitive abilities,” and it’s supposedly an effective technique to help with computer programming. Another way it’s been described is that “alcohol improves cognitive ability, up to a point,” and that it’s apparently a variation of the Yerkes–Dodson law, which says “that performance increases with physiological or mental arousal, but only up to a point.” xkcd described it with this cartoon:

ballmer_peak

Obviously, it may sound like bunk, but there has been earlier evidence of Creativity & Beer and also Caffeine Vs. Alcohol: Which One Better Enhances Creativity?. There’s also a lot of anecdotal evidence that alcohol can trigger creativity and/or create the conditions for new types of thinking to occur if in that sweet spot of not too drunk, and not too sober. Certainly there’s a rich historical record of books and songs created by writers and composers who were under the influence. And there was a great Bill Hicks bit about how if you think there are no positive aspects to drugs, he suggests burning all of the music that you love, because so many of the musicians who wrote it were “really fucking high.” Naturally, Bill put it much better than I ever could:

“You see, I think drugs have done some good things for us. I really do. And if you don’t believe drugs have done good things for us, do me a favor. Go home tonight. Take all your albums, all your tapes and all your CDs and burn them. ‘Cause you know what, the musicians that made all that great music that’s enhanced your lives throughout the years were rrreal fucking high on drugs. The Beatles were so fucking high they let Ringo sing a few tunes.”

Recently, however, there was an article in the Observer whose headline was “The Ballmer Peak Is Real, Study Says.”

A recent study at the University of Illinois tested the creative problem solving ability of a group of men who were given vodka cranberry and snacks and asked to solve brain teasers. The results were starkly different for the tispy group, which had a blood alcohol concentration level of 0.075, versus the control group:

Astonishingly, those in the drinking group averaged nine correct questions to the six answers correct by the non-drinking group. It also took drunk men 11.5 seconds to answer a question, whereas non-drunk men needed 15.2 seconds to think. Both groups had comparable results on a similar exam before the alcohol consumption began.

The study notes that the Ballmer Peak effect was present for creative problem solving but not for working memory.

balmers-peak-for-programmers

Also, on the skeptics forum on Stack Exchange, someone asked if the Balmer Peak was real, and one of the answers posted was this:

[An] article by Norlander [link no longer working] specifically studies the relationship between moderate alcohol consumption (1.0ml/kg body weight) and creativity. According to my very rough calculations, this would correspond to a BAC in the range of 0.12–0.14 for a 73kg human. The paper concludes

…modest alcohol consumption inhibits aspects of creativity based mainly on the secondary process (preparation, certain parts of illumination, and verification), and disinhibits those based mainly on the primary process (incubation, certain parts of illumination, and restitution).

In other words, moderate alcohol consumption does improve certain types of creative thinking, while inhibiting other types of creative thinking. Since the skills required for computer programming are solely cognitive in nature (discounting the motor skills required to type, of course), and given that creativity is a large part of computer programming, it is at least plausible that one might gain some amount of improvement from alcohol consumption.

There have also been studies on the relationship between alcohol consumption and creative output. That study examined 34 well known, heavy drinking, 20th century writers, artists, and composers/performers. It concludes:

Analysis of this information yielded a number of interesting findings. Alcohol use proved detrimental to productivity in over 75% of the sample, especially in the latter phases of their drinking careers. However, it appeared to provide direct benefit for about 9% of the sample, indirect benefit for 50% and no appreciable effect for 40% at different times in their lives. Creative activity, conversely, can also affect drinking behavior, leading, for instance, to increased alcohol consumption in over 30% of the sample. Because of the complexities of this relationship, no simplistic conclusions are possible.

So for a small portion of people there was a notable increase in creative output as a result of alcohol intake. It does appear that the study did not control for the quantity of alcohol intake, though, so this may not be directly applicable to the Ballmer Peak.

The best study I was able to find on the subject was by Lapp, Collins, and Izzo. They gave subjects vodka tonics of varying strengths (by varying the ratio of tonic to vodka), some of which did not even contain any alcohol. The subjects believed that they were drinking a standard-strength vodka tonic. The subjects then were asked to perform a number of cognitively and creatively challenging tasks. Here is what they conclude:

The present results support the idea that creative people probably gain inspiration from consuming alcohol …, but show that this effect may be due to the expected rather than the pharmacological effects of the drug. … A convergence of evidence supported the idea that creativity is enhanced (at least in some aspects) by the expected effects of alcohol.

In other words, alcohol can improve certain aspects of one’s cognitive ability, but this effect is not likely due to any pharmacological process (i.e., it is often sufficient to merely believe that one is drinking alcohol in order to achieve the same benefit).

And remember: The Ballmer Peak, as it is currently understood, is but a two dimensional projection of what in reality is a higher dimensional space, vi&.

balmer-bac

The Ballmer Peak-a-Thon even has a Ballmer Calculator you can use to determine how much to drink to reach maximum effectiveness.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Cartoons, Science, Statistics

Beer, Diapers and Correlation

September 29, 2016 By Jay Brooks

baby-and-beer
This is only marginally about beer, but since I’m often reading over data, statistics and scientific reports, notions of causation and correlation have become a subject of great interest. This is a Slideshare by Mark Madson, a research analyst with Third Nature in Portland, Oregon. Apparently in schools teaching business, marketing and the like, instructors often include a tale showing a correlation between the sales of beer and diapers, to illustrate thinking in new ways and how seemingly unrelated items might be connected, or could be connected by a savvy company. Having worked retail for many years during various stages of my life, the science of getting a customer’s attention through shelf placement, cross-merchandising and other strategies I find fascinating, in part because it’s a window into human nature itself. In his presentation, Beer, Diapers, and Correlation: A Tale of Ambiguity, Madson examines the oft-related story of a correlation between beer and diapers and tries to find out its origin and whether or not it’s actually true.

The story of the correlation between beer and diaper sales is commonly used to explain product affinities in introductory data mining courses. Rarely does anyone ask about the origin of this story. Is it true? Why is it true? What does true mean anyway?

The latter question is the most interesting because it challenges the ideas of accuracy in data and analytic models.

This is the real history of the beer and diapers story, explaining its origins and truth, based on repeated analyses of retail data over two decades. It will show that one can have multiple contradictory results from analytic models, and how they can all be true.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Marketing, Science

As Thirsty As A Fish

September 24, 2016 By Jay Brooks

fish-drinking
Here’s an interesting bit of history from the 1860s. As far as I can tell, it was published in The Illustrated Times on October 10, 1863. It was drawn by Charles H. Bennett, a well-known Victorian cartoon artist, who worked for many publications, as well as providing art illustrating several books, as well. This was titled “As thirsty as a fish,” and was a satire on Darwin’s “Origin of Species,” which had just been published in 1859. Here’s how it was described. “Showing the evolution of a fish to a beer drinker, with his fin in his pocket, a few old rags, a convenient leaning post and committed to a constant thirst that no amount of beer can quench.”

And in the book, “Charles Darwin and Victorian Visual Culture,” by Jonathan Smith when “As Thirsty As A Fish” appeared in book form, it was accompanied by text indicating it “depicts the British workman as a drunkard who sees business, duty, and friendship merely as impediments to his indulgence.”

Apparently the “Origin of the Species” satires, known as “Development Drawings,” were pretty popular, as there were at least eighteen of them I turned up in a search of Yooniq Images. “As Thirsty As A Fish” appears to have been numbered “No. 20” in the book, so it seems likely there were even more.

thirsty-as-a-fish

Filed Under: Art & Beer, Beers, Just For Fun, Related Pleasures Tagged With: Cartoons, History, Humor, Science

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