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Beer In Ads #5123: Golden Age Special Thanksgiving Brew

November 23, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Golden Age Special Thanksgiving Brew, which was published on November 23, 1934. While technically not a bock beer, I’d argue it’s close enough given this description: “Golden Age Brewmaster-Scientists lead the procession. ‘If Spring has its Bock Beer, why not a special beer to glorify the Thanksgiving season,’ so reasoned they.” This ad was for Golden Age Breweries of Spokane, Washington, which was originally founded as the B. Schade Brewing in 1904. It became known as Golden Age Breweries after prohibition, and used that name from 1934 until 1948. This ad ran in The Spokane Chronicle, also from Spokane, Washington.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Washington

Beer Birthday: Phil Cutti

November 23, 2025 By Jay Brooks


Today is the birthday of Phil Cutti, co-founder, former president and brewmaster of Headlands Brewing in Marin County, but since 2018 was also the head brewer at Speakeasy Ales & Lagers, though he left that in 2023. Phil spent most of his adult life as an Exercise Physiologist and extreme athlete. Needing something to do to relax, he took up homebrewing, and then the homebrewing took him. In addition to doing the brewing at Speakeasy and Headlands, he’s also the president of the Bay Area Brewers Guild. More recently, he’s begun working on something called the Ripple Beer Project. Join me in wishing Phil a very happy birthday.

phil-cutti-gabf-2015
After winning bronze at GABF in 2015.

headlands2
Phil, Patrick Horn and Inna Volynskaya of Headlands Brewing, in a press photo by the brewery.

phil-cutti-sd-tornado
Phil ready for his close-up at the Toronado San Diego during San Diego Beer Week a couple of years ago.

Headlands-Crew-GABF-2013
The Headlands crew during their first trip to GABF in 2013. Photo stolen from Brian Stechschulte. Hopefully he’ll let it slide in the spirit of the holidays.

Filed Under: Birthdays, Just For Fun Tagged With: Bay Area, California

Historic Beer Birthday: Henry Flach

November 23, 2025 By Jay Brooks

flach
Today is the birthday of Henry Flach (November 23, 1835-November 13, 1896). He was born in Hessen, Germany and emigrated to American when he was 16, in May of 1852. In 1880, Flach and a partner, John Henzler, bought Morris Perot’s Brewery in Philadelphia (which had opened just two years before, in 1878), who operated it as Henzler & Flach until 1885, when they changed the name to the Eagle Brewery. In 1888, Henry bought out Henzler and brought his two sons into the business, calling it Henry Flach & Sons. When Henry Flach dies in 1986, his sons sold the business the following years and the new owners called it American Brewing Company before it closed for good in 1920 because of Prohibition.

HenryFlach-MarieHartung-05
Henry Flach and his wife, Marie Rosalie Frederica Hartung.
This is his obituary from the Public Ledger on November 14, 1896:

Henry Flach, a well-known brewer of this city, died yesterday at his residence, 1500 N. 52nd St. Mr. Flach had been complaining of illness for a year past and three months ago underwent an operation, from the effects of which he, for a while, appeared to have nearly recovered.

Mr, Flach was born in Neuenhien, Hessen, Germany, November 23, 1835. He came to this country in 1851 and since resided in Philadelphia. In 1860, he opened a saloon, and in 1873 entered into a partnership and bought the brewery of Leimbach and Mohr, 32nd and Master Sts., the business being conducted under the name of Henzler and Flach until the death of Mr. Henzler in 1885. A year later Mr. Flach took his sons into partnership, the firms name being changed to Flach and Sons. He is survived by a widow, three sons and four daughters.

Mr. Flach was a Mason and was a member of the William B, Schneider Lodge, No. 419; Oriental Chapter, No 183; St. Johns Commandery No. 4; and among other organizations to which he belonged are the 34th Ward Republican Club, Philadelphia Lodge, No. 30 D. O. H.; Belmont Lodge, No.19, K of P; Philadelphia Rifle Club, the Bavarian Society, the Gambrinus Society and the Lager Beer Brewery Association.”

Henry is buried at the Northwood Cemetery in Phila., located off Broad St. a short distance from Temple University. His burial plot is shared with Philip Spaeter, who, according to Edna Godshall, was Henry’s best friend and the reason Henry named his last son Philip. Philip Spaeter worked as a cooper and made kegs for the brewers. Philip named his son, Philip Henry in honor of Henry Flach.

In a letter to Richard Flach, Muriel Flach Eldridge, granddaughter of Henry, writes that there were 33 carriages in Henry’s funeral procession.

henry-flach-a-mason
This is Flach’s biography from Find-a-Grave:

Henry was born on Nov 23, 1835 in house #5 in Neuenhain, a small village located southwest of Kassel in northern Hesse. He was baptized in the protestant church on 1 Jan 1836 and was confirmed in 1849. His godfather was Henrich Ehl who was a teacher in Bischhausen.

His father Johannes was an innkeeper, musician, brewer, farmer, and member of the village council. Johannes died at age 44 in 1847 on Henry’s 12th birthday. Henry’s grandfather was Conrad Flach, a blacksmith from the village of Zimmersrode which is about two miles west of Neuenhain. Conrad had died 15 years before Henry’s birth. Conrad was the son of Nicholaus Flach.

On May 6, 1852, at the age of 16, Henry Flach arrived at the port of Philadelphia, Pa. He came from Bremen, Germany aboard the ship Louise Marie. The passenger list had his name spelled (Heinrich Floch) and his occupation was listed as a farmer. Henry became a citizen on September 28, 1860 and his home in Germany was listed as the “Elector of Hesse-Cassel” and his occupation in the 1860 census says he was a woodturner.He married Rosalie Hartung, who arrived in USA from Saxony, Germany in 1855.

In the Phila. census of 1860, Henry is listed as Henry (HOGG) living in the 1st ward of Phila.on June 11, 1860. His occupation is listed as a wood turner. He hailed from Hesse Cassel and wife Rosalie shows as being from Saxony. Daughter Anna (age 5) shows born in Pa. Son Henry was age 3 and also born in Pa. Son George was 1 and reported born in Delaware.

1861 At the onset of the Civil War, President Lincoln called for 72,000 soldiers to serve for 3 months. Henry joined the 1st Delaware infantry in Wilmington, DE and served his 3-month term at which time he went back to civilian life in Philadelphia. Henry’s younger brother George enlisted in Sep 1861 and was wounded at the battle of Sharpsburg aka Antietam

  • In 1863, Henry Flach was living at 422 Morris St. in Philadelphia. His occupation is “Lager beer”
  • In 1864 and 1865 Henry had a tavern at 1514 S. 4th St. in Phila.
  • In 1866, Henry and brother George are listed at 433 Enterprise St as machinists.
  • In 1867, Henry has a saloon at 1206 S. 4th St.
  • In 1868 and 1869, Henry is listed in Gopsills Directory as having a “saloon” at 1206 4th St.

In Nov. 1869 Henry petitioned for membership into the William B Schneider lodge as a mason and on Dec 21, 1869 Henry was initiated. On Dec 21 he was a 1st degree. On Jan. 2, 1870 he was a 2nd degree. He became a Master on Feb. 15, 1870 and passed to the Chair Dec. 12, 1871.

flach-eagle-brewery
Eagle Brewery.
HenryFlach-EagleBrewery-sepia
Henry (center) with his two sons.
And this short obituary is from the American Brewers Review from 1897:

henry-flach-obit
Lu-Lu-Special-Brewing--Labels-Henry-Flach
flach-ad

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Pennsylvania, Philadelphia

Beer In Ads #5122: Z.H.B. Bokbier

November 22, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s poster is for Z.H.B. Bokbier, and was published c. 1930. It was made for the Zuid-Hollandsche Bierbrouwerij (or South Holland Beer Brewery) of The Hague, Netherlands, which was originally founded in 1881. The poster was created by Dutch artist Jan Wijga.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, The Netherlands

Beer Birthday: Brett Joyce

November 22, 2025 By Jay Brooks

rogue
Today is the 53rd birthday of Brett Joyce, who a few years ago stepped down as President of Rogue. Joyce grew up in the brewery, which his father Jack Joyce founded when Brett was sixteen. Having gone off to college and made a name for himself working with Adidas, building their international golf shoe business from the ground up, he returned to work for the brewery a number of years ago, and had been Rogue’s president since 2006. I’ve gotten to know Brett much better since his return, beginning with when I interviewed him a number of years ago for a Beer Advocate magazine article profiling him. But more recently, he’s retired from the brewery, and even more recently the brewery abruptly closed. Join me in wishing Brett a very happy birthday.

Brett at the Full Sail Smoker during OBF, after a quick interview I did with him for Beer Advocate magazine.
At Dave & Jen’s wedding during GABF a few years ago: Vinnie, Dave, Jennifer, Natalie, minister Brett Joyce and me.

Brett, me and Brian Dunn, from Great Divide, at SAVOR a few years ago in Washington, DC.

Me, Brett and Rogue’s maltster at their floor malting facility in Portland several years back.

Filed Under: Birthdays, Just For Fun Tagged With: Oregon

Beer Birthday: John Palmer

November 22, 2025 By Jay Brooks

palmer
Today is the 62nd birthday of John Palmer, a metallurgist by day, homebrewer the rest of the time. John is the author of several books, including the seminal “How to Brew,” “Brewing Classic Styles,” with Jamil Zainasheff and “Water: The Comprehensive Guide for Brewers,” with Colin Kaminski. He also recently started consulting, with Palmer Brewing Solutions. Join me in wishing John a very happy birthday.

John and me at GABF judging in 2023.
palmer-and-jamil
Jamil Zainasheff and John signing books at NHC 2011.
Matt-and-John
Matt Brynildson and John.
palmer-holl
Three John’s. John Knox of HopSafari, John Palmer, and John Holl at GABF in 2013.

Filed Under: Birthdays, Just For Fun Tagged With: California, Homebrewing

Beer In Ads #5121: Make Way For Gem Bock Beer

November 21, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Gem Bock Beer, which was published on November 21, 1952. This ad was for the Walter Bros. Brewing Co. of Menasha, Wisconsin, which was originally founded as the Island City Brewery in 1860. It became known as Walter Bros. in 1933 after prohibition, although the brothers had been involved in the brewery since 1888. This ad ran in The Daily Tribune, from Wisconsin Rapids, Wisconsin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Wisconsin

Historic Beer Birthday: Edward Younger

November 21, 2025 By Jay Brooks

george-younger
Today is the birthday of Edward Younger (November 21, 1906-June 25, 1997). He was the great-great-great-great-grandson of George Younger, who founded the George Younger and Son brewery.

Edward Younger
This account is from his Wikipedia page:

Lord Younger of Leckie came from a Scottish family which had been making money from brewing since the 18th century, and which entered the aristocracy in the early years of the 20th century. His great-great-great-great-grandfather, George Younger (baptised 1722), was the founder of the family’s brewing business, George Younger and Son. This George Younger’s great-great-grandson, also named George Younger (1851-;1929), entered politics, and was created Viscount Younger of Leckie in 1923. This peerage has passed in an unbroken line from father to son ever since.

younger-sweetheart-stout-1961

youngers-pony-brand-1930

George-Younger-pale-ale

Filed Under: Birthdays, Just For Fun Tagged With: Great Britain, History, Scotland

Beer Birthday: Joris P. Pattyn 

November 21, 2025 By Jay Brooks

Today is the 68th birthday of Joris P. Pattyn, Belgian beer writer, blogger and judge who’s based in Antwerp. He’s also the co-author of 100 Belgian Beers to Try Before You Die! and LambicLand / LambikLand. I’m not sure when exactly I met Joris, but it was undoubtedly online first, before I started seeing him during judging of the Brussels Beer Challenge more recently, although it’s also possible we crossed paths at GABF. At any rate, he’s a fun person to share a beer with. Join me in wishing Joris a very happy birthday.

Joris and me in Belgium in 2023.
Waiting for the train back to Brussels earlier this month.
Joris and my good friend Matt Van Wyk when he was still with Flossmoor Station.
[Purloined from the interwebs from 2009.]
Joris’ official BBC photo from this year.

Filed Under: Birthdays, Just For Fun Tagged With: Belgium, Writing

Beer In Ads #5120: For Thanksgiving A Holiday Treat Of Old Bock Beer

November 20, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for La Crosse Old Bock Beer, which was published on November 20, 1936. This ad was for La Crosse Breweries, Inc. of La Crosse, Wisconsin, which was originally founded in 1857. This ad ran in The La Crosse Tribune, also from La Crosse, Wisconsin. I love that a case is 21 bottles and their phone number is “2.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Wisconsin

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