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Historic Beer Birthday: Edward Greenall

August 10, 2025 By Jay Brooks

greenalls
Today is the birthday of Edward Greenall (August 10, 1758-August 20, 1835). He was the son of Thomas Greenall, who founded Greenall’s Brewery in 1762.

edward-greenall-portrait

There’s not too much biographical information about Edward, but he is mentioned briefly in Thomas Greenall & Family:

The eldest son of Thomas Greenall was Edward (1758-1835), who purchased the Walton Hall estate. He had five sons of whom Thomas, Peter and Gilbert entered the family firm. It was Edward’s youngest son, Gilbert Greenall (1806-1894) who first lived at Walton Hall.

wilderspoolsparkling

Here’s a history of the brewery, from Wikipedia:

Greenall’s Brewery was founded by Thomas Greenall in 1762. Initially based in St Helens, the company relocated to Warrington in 1787.

It bought the Groves & Whitnall Brewery in Salford in 1961, Shipstone’s Brewery in Nottingham in 1978 and Davenport’s Brewery in Birmingham in 1986. For much of the 20th century, the company traded as Greenall Whitley & Co Limited. The St Helens brewery was demolished in the 1970s to make way for a new shopping centre. The Warrington brewery on the edge of Stockton Heath was bought by Bruntwood, renamed Wilderspool Business Park and is now let to office occupiers.

The company ceased brewing in 1991 to concentrate on running pubs and hotels.

In 1999, the tenanted wing of the Greenall’s operation was sold to the Japanese bank, Nomura for £370 million and the main Greenall’s operation, involving 770 pubs and 69 budget lodges, was sold to Scottish and Newcastle for £1.1billion. Greenalls started to focus its resources on its De Vere and Village Leisure hotel branding at that time.

In February 2005, Greenalls sold The Belfry to The Quinn Group for £186 million.

The Greenall family connection remained as Lord Daresbury, the descendant of the original founder, remained the non-executive chairman. This tie was severed in 2006 when Daresbury stepped down from the post and much of the family’s interest was sold.

GREENALL_WHITLEY_3
The Greenall, Whitley & Co. Ltd. Brewery, in St. Helens, in 1902.

And this is from Funding Universe:

Patriarch Thomas Greenall learned the brewing trade from his wife’s family in the 1750s and founded his own brewery in northwestern England at St. Helens in 1762. Brewing was a highly competitive business, with rivals ranging from the lone homebrewer to inns and pubs that brewed their own ales to wholesale brew masters like Greenall. Though the founder dabbled in nail making, coal mining, and yarn spinning throughout the late 18th century, brewing remained the family’s core interest. By the turn of the century, Thomas had brought sons Edward, William, and Peter into the business. The Greenalls began to purchase their own pubs and inns as early as 1800, helping to accelerate a gradual elimination of their competition. In Britain, it was customary for bars owned by breweries to carry only the beers brewed by the parent company. For nearly two centuries, these “tied houses” were a profitable segment of Greenall’s business.

In 1788, Greenall formed a separate partnership with William Orrett and Thomas Lyon to purchase the Saracen’s Head Brewery in nearby Wilderspool. Business was so good that within just three years the three partners undertook a £4,400 expansion of the operation.

The family business interests endured a rapid succession of generations in the first two decades of the 19th century. In 1805, both Thomas Greenall and William Orrett died. By 1817, the passing of William and Peter Greenall left only Edward to operate the growing St. Helens brewery. Just a year later, Thomas Lyon died. His nephew and heir, also Thomas, was interested in the Wilderspool brewery only as an investment. In 1818, 60-year-old Edward assigned eldest son Thomas to manage the family’s half interest in Wilderspool and charged younger son Peter with management of the family brewery at St. Helens.

While Peter pursued politics, eventually winning election to Parliament, Thomas proved to be the brewer of his generation. By this time, the family businesses had grown to the point that the Greenalls served as chairmen, guiding the overall direction of the company but leaving daily management concerns to other top executives. Throughout this period, ownership of the pubs and inns through which Greenall’s porters, sparkling ales, and bitters were dispensed was a key to maintaining a strong competitive position.

GREENALL_WHITLEY_1
And this is Greenall Whitley & Co’s., Wilderspool Brewery, in Warrington in 1887.

And continuing Funding Universe’s history, this portion, entitled “Consolidation of Family Holdings in Mid-19th Century” is where Gilbert comes in and runs the company:

When both Peter and Thomas died in the late 1840s, their younger brother, Parliamentarian Gilbert Greenall, inherited the family’s St. Helens and Wilderspool holdings. Gilbert appointed his nephew, John Whitley, to manage the Wilderspool brewery in 1853 and set out himself to rebuild, retool, and enlarge the St. Helens operation mid-decade.

Longtime silent partner Thomas Lyon died in 1859 and his estate sold his stake in the Wilderspool brewery to Gilbert Greenall, making the Greenall family the sole owners of both the St. Helens and the Wilderspool operations. Gilbert marked the occasion by changing the unified firm’s name to Greenall & Company. Not long thereafter, Greenalls eliminated its last major local competitor by acquiring the Dentons Green Brewery in St. Helens. In 1880, Gilbert (who was made a baronet in 1876 by Queen Victoria) merged the St. Helens and Wilderspool breweries as Greenall Whitley & Company Limited and installed himself as the corporation’s first chairman. Though operating under the same corporate umbrella, the two houses retained their separate identities and brands. By 1882, Greenall’s annual sales volume totaled nearly 90,000 barrels of beer and the company owned about 200 pubs.

Sir Gilbert guided the expansion and modernization of the Wilderspool brewery as well as a flurry of acquisitions in the waning years of the 19th century. His four-year, £6,750 modernization program brought in state-of-the-art brewing and bottling equipment, upgraded the company’s railway access, and expanded the operation’s office space. Acquisitions included the Halewood, Richardson’s, and Spring breweries, bringing with them more than two dozen pubs. A rapid series of untimely deaths accelerated the family’s succession plans when in the space of just two years both Sir Gilbert and his second-in-command, Peter Whitley, died, propelling the chairman’s son, also Gilbert, into the leadership of two growing breweries at the young age of 27.

The new chairman suffered a trial by fire in the first two decades of the 20th century. He began the transition from horse-drawn transportation to gasoline-driven vehicles as early as 1908, adopting some of the first vehicles of their type. World War I brought extreme deprivation to the United Kingdom. Rationing of all foods–including brewing ingredients–and manpower shortages made this period a difficult one for Greenall Whitley, but the company emerged from the conflict unscathed.

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The St. Helens brewery in the 1930s.

Greenall Whitley resumed its acquisition strategy in the period between the World Wars, purchasing nine pubs in 1919 alone. Four years later, the brewery diversified into wine and liquors through the acquisition of Gilbert & John Greenall Limited, a distillery owned by another branch of the family. Though the business remained concentrated in the northwest region of Britain, acquisitions gave Greenall Whitley a growing share of the area’s breweries and pubs in the early 1930s. The purchase of three operations in as many years added nearly 90 ale houses and inns to the company roster.

After four decades as chairman, Lord Gilbert Greenall (who had been given the hereditary title First Baron Daresbury of Walton by King George V in 1927) died in 1938, passing leadership of Greenall Whitley to his son Edward. In his nine years of service to the company, Edward made a special effort to restore and preserve the company’s historic pubs, as well as maintain high standards of quality in the breweries.

greenalls-sign

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: England, Great Britain, History

Beer Birthday: Chuck Skypeck

August 10, 2025 By Jay Brooks

ba boscos
Today is Chuck Skypeck’s 71st birthday. Chuck was a founder of Bosco’s, a brewpub which has three locations in Tennessee and Arkansas, and also Ghost River Brewing. I met Chuck at BA functions many years ago and he’s always been one of the warmest, most genuine people I know. A few years ago, he joined the Brewers Association staff as Technical Brewing Projects Coordinator, and a few years ago we judged together in Melbourne, Australia, at the Australian International Beer Awards. Join me in wishing Chuck a very happy birthday.

Fred Scheer, Charlie Papazian, Chuck Skypeck, and Ray Daniels at GABF 2002.
Chuck and me at the Craft Brewers Conference in Seattle in 2006.
Chuck, me and a few others judging a couple of years ago in Melbourne at the Australian International Beer Awards.
Ray Daniels and Chuck Skypeck relaxing at a well-used table at the Wynkoop during the opening brewer’s reception for GABF when it was still just upstairs in 2002.

Filed Under: Birthdays, Just For Fun Tagged With: Colorado, Tennessee

Historic Beer Birthday: George E. Muelebach

August 10, 2025 By Jay Brooks

muehlebach

Today is the birthday of George Edward Muelebach (August 10, 1881-January 11, 1955). He was the son of George Muelebach, who emigrated to Kansas City, Missouri, from Switzerland and founded the George Muehlebach Brewing Co. in 1868, along with his brother John Muelebach (some sources say Peter). But George E. took over the brewery upon his father’s death in 1905. In 1915, he also opened the now-historic Muehlebach Hotel, which may have taken a lot of his focus, as well as his minor league baseball team, the Kansas City Blues. By the time of George E’s passing, he had retired to California as vice-president. A year after his death, the brewery was sold to Schlitz, who closed the Kansas City brewery in 1973.

George-E-Muelebach

This is a short biography of Muehlebach from Find-a-Grave:

George Muehlebach built and operated the Muehlebach Hotel in Kansas City, Mo., which was visited by every United States President from Theodore Roosevelt. His most famous presidential connection was Harry S. Truman, who used the hotel as the White House headquarters during frequent visits to his nearby hometown of Independence, Mo. Truman stayed in Independence but conducted business in the penthouse suite of the Muehlebach hotel. It was here that he predicted his upset victory to staffers during election night 1948, and it was here that he signed the Truman Doctrine legislation aid for Turkey and Greece on 22 May 1947. 

Muehlebach was also the owner of a minor league baseball team, the Kansas City Blues (American Association). His team won the AA pennant in 1918, 1923 and 1929. In 1936, the Blues became a farm club of the New York Yankees. They won the AA championships five times in the 1930s and 1940s. The official website of Minor League Baseball calls the Blues teams of 1929 and 1939 two of the 100 greatest Minor League Baseball teams ever.

MuehlebachBrewery

And this is his obituary:

George-E-Muelebach-obit
Muehlebachs-Special-Beer-Labels-Geo-Muehlebach-Brewing-Co

And this biography was written by Barbara Magerl for the Missouri Valley Historical Society’s Special Collections:

George Edward Muehlebach assumed leadership of the
Muehlebach Brewing Company in 1905 at the young age of 23,
when George Muehlebach, his Swiss-born father and founder of
the brewery died. Educated at Sts. Peter & Paul Catholic School
and Webster School, young George graduated from Spaulding’s
Commercial College by age 17. Summer jobs at the brewery at 18th
and Main had familiarized him with all operations of the brewery,
which was founded in 1868. Under Muehlebach’s leadership the
brewery’s size and sales doubled between 1905 and 1913.

A Kansas City promoter, he built the Muehlebach Hotel at 12th
and Baltimore in 1916, became a bank director, board member of
Research Hospital, and a member of several prestigious clubs.

As a teenager, George had played first base on the Muehlebach
Brewing Company’s Pilseners baseball team, spawning a keen
interest in the sport. He owned the Kansas City Blues, twice
American Association champions, from 1917 to 1932.

Muehlebach built a half-million dollar ballpark at 22nd and Brooklyn
in 1923, the only park in its league free of billboards. Under various
names, Muehlebach Stadium was Kansas City’s ballpark until the
Truman Sports Complex was built.

After producing non-alcoholic drinks during Prohibition,
Muehlebach Brewing closed in 1929. When Prohibition ended,
George E. Muehlebach was the city’s first Liquor Control Director.
He returned to brewing in 1938 as vice-president and general
manager of a partnership with Schlitz Brewery at Third and Oak
Streets.

A personally modest man known for his fairness and generosity,
George Muehlebach died on January 11, 1955. Today the Hotel
Muehlebach is a reminder of his role in Kansas City.

Muehlebach-Pilsener-Beer-Labels-Geo-Muehlebach-Brewing-Co

The Muehlebach Hotel became quite famous in its own right, and even today is still operated as the Kansas City Marriott Downtown.

Hotel-Muelebach

Over the years, quite a number of celebrities and politicians stayed at the hotel, and here’s just a sample, from the hotel’s Wikipedia page:

During the 1928 Republican National Convention, held across the street at Convention Hall, Herbert Hoover frequented the hotel.
Howard Hughes had the presidential suite during his 1945 stay.

The Muehlebach was the White House headquarters for Harry S. Truman during his frequent visits to his home in nearby Independence, Missouri. Truman stayed in Independence but conducted business in the Presidential Suite in the hotel’s penthouse. Truman signed the Truman Doctrine legislation aid for Turkey and Greece at the hotel on May 22, 1947.

Truman predicted his upset victory to staffers at the hotel during election night 1948 (although he spent the night out of the media spotlight at the Elms Hotel in Excelsior Springs, Missouri). The Presidential Suite was later renamed the Harry S. Truman Presidential Suite following his terms of office.

Roy O. Disney spent the night in July 1956 before spending the Fourth of July in Marceline, Missouri with his brother, Walt Disney.

In 1959 the Society of American Registered Architects (SARA), founded by architect Wilfred Gregson in 1956 with the mission of “Architect Helping Architect”, held its first national conference at the Hotel Muehlebach. Gregson reported to those assembled: “You are the ones who have made the first great step toward a unified profession of architects. You are a living report that will go to every part of these fifty United States”.
In the fall of 1974, President Gerald Ford stayed at the Muehlebach when he was in town as the keynote speaker for the National FFA Convention. He shook hands with many of the FFA band members that were standing in a rope line in the lobby. The band members were also staying at the hotel the same week.

During the 1976 Republican National Convention both Gerald Ford and Ronald Reagan made pitches for delegates at the Radisson Muehlebach.

Immediately following the 1976 Republican Convention, Robert A. Heinlein was the Guest of Honor at the 34th World Science Fiction Convention held at the Radisson Muehlebach and the Hotel Phillips, directly across the Street. He was booked into the Muehlebach’s Harry S. Truman Presidential Suite for the 5-day convention held during the 1976 Labor Day weekend.

Among the other celebrity guests that stayed at the Muehlebach were Babe Ruth, the Beatles, and Elvis Presley

Muelebachs-Tip-Tray-Kansas-City-MO

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Missouri, Switzerland

Historic Beer Birthday: Charles Haberle

August 10, 2025 By Jay Brooks

haberle-color
Today is the birthday of Charles Haberle (August 10, 1860-October 27, 1910). He was the brother of Frank B. Haberle, and the son of Benedict Haberle, who founded the Benedict Haberle Brewing Co. in 1857. Charles worked in the family business throughout his life, eventually becoming superintendent. When Charles’ father Benedict died in 1881, it was incorporated as the Haberle Brewing Co. After merging with the Crystal Spring Brewing Co. in 1892, the name was again changed to the Haberle-Crystal Spring Brewing Co. (and also the Haberle Brewery) until 1920, when it was closed by prohibition. It reopened in 1933 as the Haberle Congress Brewing Co., and it remained in business until 1961, when it closed for good.

Here’s his obituary from The Syracuse Journal for October 27, 1910:

Charles Haberle, superintendent of the Haberle Brewing Company’s plant, one of the best known business men of Syracuse, died early this morning at his home, 603 James st., after five weeks’ illness. For the last week Mr. Haberle’s condition occasioned considerable alarm among his family and friends. At 6 o’clock last night he lost consciousness and remained in that state up to the time of his death. During Mr. Haberle’s illness, his cheerfulness and good spirits were remarkable and although he suffered greatly he refused to give up fighting for life until he realized that the end was near. He then gave up, sinking into a stupor from which he did not rally. Mr. Haberle was born in Syracuse August 10, 1860, and had spent his entire life in the city of his birth. After completing a grammar school education he entered the brewing plant, at that time in charge of his father, and beginning at the bottom worked up through the different departments of the business until he reached the position of superintendent. Mr. Haberle was prominent in Masonic circles, being a member of Syracuse Lodge 501, F. and A. M.; Central City Chapter 70, R. and A. M.; Central City Commandery 25 K. T.; Central City bodies, A. and A. S. Rite; Central City Council 13, R. and S. M.; the Masonic Temple Club and Keder Khan Grotto. He was also a member of the Elks and of the Anglers Association of Onondaga. Besides his wife, Julia Fisher Haberle, he is survived by three sons, Benjamin F., Karl and Warren Haberle; three sisters, Mrs. Charles Schwartz, Mrs. William Biehler and Mrs. William Woese, and two brothers, Frank B. and William Haberle, all of Syracuse.

Haberle-Brewery-lg

And this account is about the brewery, from 100 Years of Brewing:

haberle-brewing-postcard

Congress-Beer-Labels-Haberle-Congress-Brewing-Co

Filed Under: Birthdays, Breweries Tagged With: History, New York

Historic Beer Birthday: Franz Falk

August 9, 2025 By Jay Brooks

franz-falk
Today is the birthday of Franz Falk (August 9, 1823-August 5, 1882), though some accounts give August 9, and I’ve also seen both 1823 and 1825 given as the year, so it’s safe to say there’s no consensus about his actual birth date. What is more agreed upon is that he was born in Miltenberg, Germany, part of Bavaria. Although not completely, as one source says he was born in Munich (München), Münchener Stadtkreis. Falk became a master brewer when he was just 24, in 1848, and the same year emigrated to the U.S., working first in Cincinnati, working at various breweries, before settling permanently in Milwaukee, Wisconsin. In 1856, he founded the Bavarian Brewery in Milwaukee, Wisconsin, but changed the name to the Franz Falk Brewing Co. when he incorporated in 1882. In 1889, it became known as the Falk, Jung & Borchert Brewing Co. but closed three years later, in 1892.

This history is from “The Industrious Falk Family,” part of a documentary called “The Making of Milwaukee Stories:”

In 1848, at the age of 25, Franz Falk decided to leave his home in Bavaria, a state in southern Germany, and immigrate to the United States of America. Franz first traveled to Cincinnati, Ohio, but soon moved to Milwaukee. Franz felt very much at home in Milwaukee because approximately 35% of the people living there in the mid to late 1800’s were also German. There were German churches, schools, and gymnasiums.
Newspapers were printed in German and German operas were performed. The German immigrants in Milwaukee loved being able to speak the language of their mother country. They also honored other German traditions such as brewing beer.

Franz and his friend Frederick Goes decided to start their own brewery. Milwaukee was a great place to make and sell beer so Franz and Frederick set a challenging goal; to become the largest brewery in Milwaukee. The friends purchased land in the Menomonee Valley and named their business the Bavaria Brewery. Franz and Frederick had numerous competitors because many other German brewers had also settled in Milwaukee. Those other brewers included Valentine Blatz who developed the Blatz Brewery; Joseph Schlitz, who created the Schlitz Brewery and adopted the slogan, “Schlitz: The Beer that Made Milwaukee Famous”; and, Captain Frederick Pabst, who married the daughter of another successful brewer, Philip Best. Pabst beer won a blue ribbon in the 1870’s and so they called their beer Pabst Blue Ribbon. Another brewer, Frederick Miller, founded the Miller Brewing Company. Miller products are still produced in Milwaukee by the MillerCoors Company.

At one time in the mid 1800’s, there were over 20 breweries in Milwaukee, most of them owned by the Germans. There were so many successful breweries that Milwaukee became known as the “beer capitol of the world”.

Even though Franz Falk had a lot of competition, he was a hard worker and the Bavaria Brewery eventually became the fourth largest brewery in Milwaukee. Franz died in 1882 and two of his seven sons, Louis and Frank, continued the family brewing tradition. But on July 4th, 1889, disaster struck! A fire destroyed part of the Bavaria Brewery. Beer spewed out, ankle deep, into the Menomonee Valley. Despite this fire, Louis and Frank did not give up. They rebuilt and reopened the brewery just three months after the fire.

However, their dreams were dashed again when another fire devastated their business. This time the sons of Franz Falk did not rebuild. In 1893, they sold the Bavaria Brewery to Captain Frederick Pabst. As a result of this acquisition, the Pabst Brewery Company became not only the largest brewery in Milwaukee but also in the entire United States.

Falk-BeerGirl

This is a history of the early Falk Brewing Co. from Wisconsin Breweriana:

The founding grandfather of the Falk Corporation was born in August 9,1823 in Miltenberg, Bavaria Germany. (Also the birthplace of August Krug and Val Blatz) Entrepreneurial drive was not the only skill Franz Falk brought with him to make his niche in the New World. After 6 years spent mastering his father’s trade, coopering, Falk added the “art and mastery” of brewing while employed by a Miltenberg brewery. In 1848, Franz Falk decided to make a new life for himself in America. Falk departed for the United States, reaching New York in June 1848. In October of 1848, after three months in Cincinnati, Falk relocated again to Milwaukee. With one third of the population German, Milwaukee was a favorable environment for brewers. All of Milwaukee’s famous breweries- Pabst, Schlitz, Miller, and Blatz – were established in the 1840s. Franz Falk’s timing could not have be better to find a brewing position. In the Cream City he was soon employed as a general brewery workman by August Krug, who founded the brewery eventually operated by Joseph Schlitz. After approximately six months Falk moved on to the Menomonee Brewery, working with Charles T. Melms for a seven year career as the brewery foreman, or brewmaster. The 1857-1858 Milwaukee City directory lists Falk as the brewery foreman of Melms & Co. This time frame is approximately when Melms took full control of the former Menomonee brewery, Franz Falk was ready to set out on his own.

In mid to late 1855 Frederick Goes and Franz Falk formed a partnership and began to build a malting and brewing enterprise. The brewery portion was called the Bavaria Brewery, no doubt Falk’s influence in the name. Goes was a successful dry goods businessman, the 1857-1858 Milwaukee City directory lists Goes as a variety store owner. If we read into the Goes & Falk name under which they did business, it’s possible that Goes may have supplied the venture capitol, or perhaps an important asset for the venture. The record indicates that in 1856 Frederick Goes assumed ownership of the Middlewood & Gibson malt-house (3), originally established in Milwaukee in 1849 as the Eagle Brewery. (Later operated as the Sands Spring Brewery.) Goes and Falk leveraged the malting operation with their new brewery venture. The first Goes & Falk enterprise was located on 8th and Chestnut, now Juneau and Highland. The address is near the Eagle brewery, and although the final relationship between the properties and owners is unclear, it is possible that assuming part of the former Eagle Brewery and malt house facilities launched Goes and Falk’s enterprise. In brewing history, 1856 was a year of turn over. Krug, Falk’s former employer also died in 1856 allowing Schlitz to step up. During Falk’s initial year, 1857, Goes & Falk employed five men and produced 1000 barrels.

A rare 1863 Goes & Falk civil war token is one of the few breweriana references to the earliest years of the brewery and malt house. A known pre-pro glass is another, later breweriana reference illustrating the A. Gunther & Falk partnership, Gunther being the sole bottler of Falks Lager. The embossed emblem referencing Falk’s Milwaukee Lager, lager being the specialty brew of the Bavaria Brewery. “Falk” means “falcon” in German, and the embossed crest clearly shows a falcon perched on a letter G, presumably in reference to A. Gunther.

The Bavaria Brewery was conducted by the firm Goes & Falk until 1866 when Franz became the sole proprietor, buying out Goes and forming the Franz Falk & Company business name. When Franz Falk took the reins in 1866 the production had increased to 5468 barrels. In 1867 Falk also acquired a partial interest in Goes malting business, the business being successively conducted by Goes & Falk and then Franz Falk & Co. In 1870 the Goes sold his remaining malting interests to William Gerlach & Co. who eventually bought out Falk’s holdings at the original site in 1872. In 1870, Falk chose a new Menomonee Valley site just west of C.T. Melm’s for a more extensive, modern brewery. In 1872 the original Bavaria Brewing operation was closed and the Menomonee Valley operation was in high gear, dramatically increasing production nearly two fold.

Falk built his own on-site malting house as part of the new Bavaria Brewery, one of the first owned and operated by a brewery, which allowed him to sell his previous malt holdings to Gerlach. By 1872 Falk was the 4th largest Milwaukee brewery behind Best, Schlitz and Blatz. In 1880 the Bavaria brewery consisted of five brick and stone buildings, including the yards, outbuildings, and side track to the Milwaukee & St. Paul Railway. The site occupied about 5 acres, operating with eight icehouses and on-site malting production of approximately 100,000 bushels annually. Falk employed 100 men, twelve teams of horses and operated it’s own cooperage. In addition Falk owned their own rail cars for shipping beer.

Older sons, Louis and Frank eventually joined the brewery and incorporation papers from 1881 show the Franz Falk Brewing Corporation, as a limited family partnership with Franz as President, Louis and Franz as the Vice President and Secretary Treasurer respectively. If one examines the Trade Cards of the Falk’s Milwaukee and Franz Falk Brewing Co. you notice the evolution of the company name as well as the colorful and more detailed illustrations which reflect the growing, prosperous company in its later years. In 1877 Falk established one of Milwaukee’s first bottling facilities. Every bottle bore the Bavaria Brewery’s trademark: a falcon perched atop a mountain peak.

Falk later out-sourced this activity to A.Gunther who became the only bottler of Falk’s Milwaukee Export Lager. A look on the back side of the trade cards also shows the assumption of bottling duties by the A. Gunther company. The Gunther operated plant was located at 20 Grand Avenue, Wauwatosa and was in operation from approximately 1878-1884. Falk’s Milwaukee Bottled Beer, and Milwaukee Export Lager trade cards indicate the early adoption of shipping bottled beer allowed Falk’s to expand their market to Chicago, Kansas City, Denver, Mexico, New Orleans, Pittsburg, San Francisco St. Louis, and more. With the main storage vaults only about 20 yards from the rail siding, Falk’s fleet of rail cars leveraged their strategic location near the Chicago, Milwaukee and St. Paul Railroad, also operating out of the Menomonee Valley. Warranted to keep in any climate, Falk’s Export Beer was an award winning premium beer. Falk won domestic and international awards, including medals from the San Francisco Mechanics Institute Exhibition of 1880 and the Advance Austrailia International exhibition. Over the years of operation the brewery’s output climbed quickly while other breweries which ignored the idea of a national market were left behind, or failed.

On March 24th, 1882 Franz Falk opted to incorporate as the Franz Falk Brewing Company, proceeding with $400,000 of capital stock. Only a few months later, August of 1882, the death of their father Franz to a stroke required the elder brothers to take over the family business. After William Gerlach’s death in 1884 his estate would briefly run Gerlach’s malting business before Goes’ sons George W. and Fred E. Goes regained ownership the malt business in 1901. Frederick Goes died in 1894.

By 1886 the Falk operation was consuming 200,000 bushels of barley, 160,00 bushels hops, and 25,000 tons of ice annually. The facilities had added a carpenter shop, machine shop, and shipped beer extensively throughout the Union, the East Indies, Sandwich Islands, Mexico and South America. About 125 Falk agencies were in operation as of 1886 and roughly 25,000 barrels of beer where being bottled annually. The business also maintained an office in Milwaukee proper at the southwest corner of East Water and Mason, directly linked by telephone to the brewery. Falk’s beer held a reputation for purity and quality and their manner of conducting business was held in high regard. During the spring of 1886 the Milwaukee brewery workers and maltsters began to form the Local 7953 chapter of the Gambrinus Assembly of the Knights of Labor. The new union drafted a letter to the nine Milwaukee breweries demanding, among other things an eight hour work day, better pay and installation of the union in the breweries. Collectively the breweries, including Falk, penned a response proposing a 10 hour day, including over time pay after 10 hour, but lesser pay increases than requested. Additionally the brewers balked at the proposed union controlled hire of employees. By early May of 1886 most non-office brewery workers, except Falk’s, had walked out on strike idling all the major Milwaukee breweries. May 3, 1000 brewery workers marched to Falk convincing the workers it was their duty to strike, and they did, joining the others as well as the larger, city wide labor protests. By May 5 the Governor sent the State Militia to keep order over the growing protests, and they ended up firing on some protestors, killing six and wounding three. Collectively, the brewers then decided to concede on increases in pay, including an advance of 120 dollars per year for each worker. The advance sum of $162,000 was split among the brewers, based on their size. Falk’s share being $12,000. Thus we may confirm that Falk had just over 120 employees in 1886, including office executives.

In 1888 sons Otto and Herman joined the brewery, Otto becoming the general manager and Herman the Superintendent and brewery mechanic. A mechanical genius since childhood, Herman’s mechanical prowess would lead the Falk name down its future path. November 1st, 1888 the Franz Falk Brewing Company Limited merged with the Jung and Borchert brewery operated by Philipp Jung (a former Pabst brewmaster) and Ernst Borchert (a local maltster’s son). Together they formed the Falk, Jung and Borchert Brewery Corporation in 1889. Frank Falk fulfilled the duties of President, Phillip Young the Vice President and Superintendent of Brewing, Ernst Borchert as Treasurer, Louis Falk as Secretary, Otto Falk as Assistant Secretary and Herman the Assistant Superintendent.

The old Jung and Borchert brewery was converted to storage while all operations were consolidated into the Menomonee Valley location. After a large investment in new buildings and expansion up and down the hill, the new facilities were producing 120,000 barrels by 1888, with capability of 200,000 barrels. Closing in on Val Blatz’s position at third place in town seemed within reach when an extensive fire ravaged the brewery in July of 1889. Breaking out in the malt house, the fire consumed the bottling house and main brewery buildings. During the fire it was noted that Herman and Otto were seen rolling barrels out harms way to try and save some of their valued product. Holiday crowds at the neighboring beer gardens watched the blaze from the nearby bluffs. Ultimately only the stables and icehouse survived. Milwaukee’s Sentinel reported that the rebuild would include a new “fireproof” design and within a few months the brewery was back in operation.

Franz Falk commented at the time that “we haven’t lost a single customer since the fire”. The new improved site stretched further into the Menomonee valley. Within a years time production swelled to 200,000 barrels. Unfortunately, in 1892 another unexpected fire occurred, starting again in the malt house due to a overheated motor. The malt house was destroyed as were a large portion of the brew house, grain elevator, and refrigeration house. Pledging to rebuild again, the partners purchased raw beer from Pabst to finish and supply their customers. Captain Pabst, seeing the opportunity for an acquisition offered to buy out the beleaguered partners holdings for $1 and approximately $500,000 in Pabst Stock, including positions for the top executives. The acquisition attributed as one of the main factors in the increase of Pabst’s 180,000 barrel increase in sales in 1893, pushing their output over 1 million barrels for the first time.

Interestingly, Frank Falk’s duties from 1893 until his 1902 resignation from Pabst included Treasurer, management of Purchasing, Rents, City Bottled Beer Sales, General Finance, and Labor. The Falk family’s holdings of nearly 500 shares were purchased by semiannual payments of $11,500 from the time of Frank Falk’s retirement until 1910, plus a final lump-sum payment of $395,520 on January 1, 1911.

Louis and Otto Falk both accepted positions with Pabst as did Ernst Borchert. Phillip Jung went into the malting business, however after the three-year period of abstention specified in the sale contract of 1892 Jung returned to brewing, purchasing the Oberman plant and reorganizing as the Jung Brewing Company. By 1910 Jung grew to 100,000 barrels, ranking fifth in Milwaukee, never quite achieving the same earlier success of Falk, Jung and Borchert.

Herman Falk was not content with, or perhaps offered a position at Pabst and decided to start a new business. Striking out on his own, Herman rented a surplus wagon shop from Pabst to build wagon couplings. At first unsuccessful, despite patenting a new wagon brake, Herman eventually channeled his mechanical genius into the creation of a “foundry on wheels” to facilitate joining of trolley tracks with molten iron. Herman Falk’s inventive equipment eventually serviced over one third of the nations electric street railways. As entrepreneurial as his Father, it was his company that has now evolved into the Falk Corporation, which is still operating within sight of and includes a portion of the original Menomonee Valley Bavaria Brewery grounds.

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Franz Falk Brewing
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Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Bavaria, Germany, History, Wisconsin

Beer Birthday: Jessica Jones

February 29, 2024 By Jay Brooks

Today is the 40th birthday — the Big 4-O — of Jessica Jones, who’s the former COO of Ninkasi Brewing. Several years ago, she left Ninkasi and became the Chief Marketing Officer and Director of Strategy for Enjoy Beer, the startup founded by Rich Doyle after he left Harpoon, but as far as I know it never really caught on as they’d hoped, and the site is no longer active. Anyway, I haven’t talked to her in quite a few years, and last I heard she and her husband had moved to Eugene, Oregon and they’ve started a honey business, Queen’s Bounty Honey. But since she’s one of the few people I know born on leap day, I wanted to still post about her birthday this year.

When I first met Jessica, she was blogging at beer as the Thirsty Hopster and helped do some of the behind-the-scenes setup when I founded the Bay Area Beer Bloggers. She then put her education to good use by getting a job with Firestone Walker, and found that she liked working for a brewery. So she went back to school and got her MBA, before moving to Portland. Since 2011, she’s been keeping Ninkasi Brewing humming, and keeping Jamie in line. It’s been fun to watch Jessica’s evolution in the beer world, and how amazing she’d made Ninkasi. Join me in wishing Jessica a very happy birthday.

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At the Hard Liver Barleywine Festival in Seattle, in 2009. Clockwise from left; Shitwig (a nickname, I believe), Jessica, her sister and her sister’s friend.
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At the end of the Celebrator Anniversary Party in 2009.
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With Nicole Erny and, The Beer Chef, Bruce Paton, at his Beer & Chocolate Beer Dinner several years back.
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Jessica at the Falling Rock, along with her sister (bottom left) and friends, during an SF Beer Week event at the Falling Rock during GABF in 2008.
Jessica Jones a.k.a. The Thirsty Hopster & Scott Perkins
Jessica and Scott Perkins at GABF in 2009.

Filed Under: Birthdays, Just For Fun Tagged With: Oregon

Charles Deulin’s Tales of King Cambrinus

January 4, 2023 By Jay Brooks

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Today is the birthday of Charles Deulin (January 4, 1827–77). He was “a French writer, theatre critic, and folklorist who is most known for his contemporary adaptations of European folk tales.”

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This biography of Deulin is from “The Greenwood Encyclopedia of Folktales and Fairy Tales,” published in 2008:

Charles Deulin was the son of a poor tailor who lived in the Escaut, a region in the north of France whose folklore inspired his major works. Deulin’s early career as the secretary of an enlightened notary and patron of the arts came to a sudden end after he eloped with the daughter of a notable local merchant. Deulin relocated to Paris, where he worked as a columnist for numerous French journals and reviews. However, Deulin found his real fame writing tales that drew on regional folklore and folktales. His first tale, “Le compere de la mort” (“Godfather Death”), was based on an oral tale that he had first adapted as a song. His tales achieved both popular and critical success, so Deulin mined the rare resources and folk literature in the Library of the Arsenal in Paris for material that he could reshape into tales of his own. Contes d’un buveur de biere (Tales of a Beer Drinker, 1868) and its sequels Contes du roi Cambrinus (Tales of King Cambrinus, 1874) and Histoires de petite ville (Village Stories, 1875) constitute his most important collections of fairy tales. Les contes de ma Mere l’Oye avant Perrault (The Tales of Mother Goose from before Perrault), a scholarly work that explores Charles Perrault’s likely sources, was published in 1879, after his death. Deulin and his beer drinker remind us of his contemporary Alphonse Daudet and his windmill of Provence. Despite obvious differences between these writers, they both provide sharp yet personal evocations of the lore of their native regions, thanks to their skill at giving French language a distinctive regional twist.

His second collection of stories was called “Contes d’un buveur de bière” (“Tales of a Beer Drinker”) and was published in 1868. “Deulin based one of the stories, “Cambrinus, Roi de la Bière” (“Cambrinus, King of Beer”), on folktales about the origin of a beer-brewing mythological king called Gambrinus. In the story, a lovelorn Gambrinus makes a deal with the Devil, and Beelzebub teaches him about brewing.”

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Here’s a summary of his first Cambrinus story:

In this, the seminal Cambrinus short story, Cambrinus is an apprentice glassblower in the Flemish village of Fresnes-sur-Escaut, but he believes that he lacks the skill and upward mobility to succeed in glassblowing. He becomes smitten with the master glassblower’s daughter, Flandrine. When he tells her, she rebuffs him and he leaves in disgrace. He apprentices himself to a viol master and becomes a great player. One day, he summons the courage to climb on a barrel and play publicly. He plays well, but just as he has whipped the crowd into a dance, the sight of Flandrine flusters him, and he bungles his playing. The villagers, believing Cambrinus tripped them up on purpose, pull him off the barrel to jeer and strike him. A contemptuous judge called Jocko sentences Cambrinus to a month in prison. When Cambrinus emerges a month later, he feels so ashamed that he prepares to hang himself. As he stands with the noose around his neck, a colourfully-dressed stranger appears. Cambrinus recognizes him by his horns: it is Beelzebub. As they chat, Beelzebub reveals that he has killed the judge, and now expects to collect Cambrinus’ soul, for, he says, such is his fate if he hangs himself. Not wanting to go to hell or to return to life as he knew it, Cambrinus tries to bargain. Beelzebub cannot make Flandrine love him, so Cambrinus settles for forgetting his affection for her; he also wants revenge on the villagers. Beelzebub tells him that the way to forget is if “one nail drives out another.”

Cambrinus wins a fortune in games of skill and chance. The consistent winning becomes tedious, so he returns to Flanders—but Flandrine still refuses him. Once again, he is about to hang himself when Beelzebub reappears, and tells him that drinking is the way to forget. Cambrinus drinks wine, gin, whisky, cider, and brandy, but his condition only worsens. Cambrinus is momentarily contented when Beelzebub introduces him to beer, but he seeks revenge on those who would not dance for him. Beelzebub tells him that playing the carillon will prove irresistible.

Cambrinus builds a large brewery with a carillon and a belfry, then invites the villagers for a drink after Mass. They come, but find the beer too bitter. To punish them, Cambrinus plays his carillon, and everyone in earshot is compelled to dance until they beg for a drink. This time, they find the beer delicious, and Cambrinus’ dances become an institution that transforms the village of Fresnes-sur-Escaut.

Fame of the drink and of Cambrinus’ carillon reaches the king of the Netherlands, who in return heaps titles of nobility on Cambrinus: Duke of Brabant, Count of Flanders, Lord of Fresnes. But even after founding the town of Cambrai, Cambrinus prefers the villagers’ honorary title for him: King of Beer. When Flandrine finally approaches him, he rejects her.

At the end of the 30 years, Beelzebub sends Jocko, the judge, to fetch Cambrinus; but Jocko drinks too much beer and sleeps for three days. Since he is too ashamed to return to hell, he hides in a purse. Cambrinus thrives for nearly a hundred years more. When Cambrinus finally dies, Beelzebub comes for his soul, only to find that Cambrinus’ body has become a beer barrel.

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For his third collection of stories, “Deulin made his Cambrinus character the focus,” in “Contes du roi Cambrinus” (“Tales of King Cambrinus”), which was published in 1874. This collection included at least “Cambrinus, The Devil’s Pot, Manneken-pis, Martin and Martine, The Muscades of Guerliche, The Poirier de Misère, and The Thirty-Six Encounters of Jean du Gogué.

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This is a Google translation from the French Wikisource library:

I

In the old days, there was in the village of Fresnes-sur-l’Escaut a glass boy named Cambrinus, according to other Gambrinus, who, with his pink and fresh face, his beard and his golden hair, was indeed the prettiest you could see.

More than one young lady of glass, bringing her father’s dinner, was annoying the handsome Cambrinus; but he had eyes only for Flandrine, the daughter of his blower.

Flandrine was, on her side, a beautiful girl with golden hair, cheeks reouvelèmes, – It was meant to be a vermeilles, and never would a better matched couple have been blessed by the cure, had there not been between them an insurmountable barrier.

Cambrinus was not a glass race and could not aspire to mastery. He had, throughout his life, to pass the bottle sketched to his blower, without ever claiming the honor of finishing it himself.

Nobody is ignorant, indeed, that the glassmakers are all Gentiles-men by birth and only show their sons the noble profession of blower. But Flandrine was too proud to lower her eyes to a simple big boy, as they say in the language of glass.

This made the unhappy man, consumed by a fire ten times hotter than his oven, lost his fresh colors and became dry like a heron.

No longer able to hold out, one day he was alone with Flandrine, he took his courage in both hands and told him his feelings. The proud girl received him with such disdain that in despair he planted his work there and did not reappear at the glassworks.

As he loved music, he bought a viol to charm his troubles and tried to play it without ever learning.

The idea then came to him to become a musician. ” I will become a great artist, he said to himself, and perhaps Flandrin will want me. A good musician is well worth a glass gentleman. ”

He went to find an old canon of Conde’s collegiate, named Josquin, who had a wonderful genius for music. He told him of his troubles and asked him to teach him his art. Josquin felt sorry for his grief and showed him to play the viol according to the rules.

Cambrinus was soon in a position to make the girls dance on the meadow. He was ten times more skillful than the other minstrels; but unfortunately! No one is a prophet in his own country.

The people of Fresnes did not want to believe that a glass boy had become in such a short time a good musician, and it was under a rolling fire of jeers that, on a fine Sunday, armed with his viola, he mounted his platform I mean his barrel.

Although very moved, he gave a sure hand the first bows. Little by little he became animated and led the dance with a vigor and an enthusiasm that silenced the laughter. Everything was going well when Flandrine appeared.

At his sight, the unfortunate man lost his head, played against the weather and beat the campaign so well that the dancers, believing that he was making fun of them, dragged him out of his barrel, broke his rapes on the shoulders and sent him back booed, boozy and pooped eyes.

To make matters worse, there was at that time at Conde a judge who did justice like the grocers sell candles, by leaning the scales to his liking. He was a stammerer, spoke almost always in Latin, mumbled paternosters from morning till night, and looked so much like a monkey that he was nicknamed Jocko.

Jocko learned the case and called the disrupters to his court. The Fresnois went there, each bearing a couple of chickens which they offered to the judge. The latter found the chickens so fat and Cambrinus so guilty that, although the unfortunate man had been beaten in full sun, he condemned him to a month’s imprisonment for assault and night-time fury.

It was a big heartbreak for the poor boy. He was so ashamed and sorry that when he was released from prison he resolved to end life. He unfastened the rope from his well, which was brand new, and reached the wood of Odomez.

At the darkest intersection, he climbed an oak tree, sat down on the first branch, tied the rope tightly and wrapped it around his neck. That done, he raised his head, and he was going to take the plunge, when he suddenly stopped.

Before his eyes was a man of tall stature, dressed in a green coat with copper buttons, wearing a feathered hat, armed with a hunting knife, and carrying a silver horn over his carnivore. Cambrinus and he looked at each other for some time in silence.

“That I do not bother you! finally said the unknown.

“I am in no hurry,” replied the other, a little chilled by the presence of a stranger.

– But I am, my good Cambrinus.

– Here! you know my name?

– And I also know that you’re going to dance your last jig, because you’ve been thrown in prison and the kind Flandrine refuses to enlist you in the big brotherhood … ”

And so saying, the stranger took off his hat.

“What! it’s you, myn heer van Belzebuth. Well ! by your two horns, I thought you were uglier.

– Thank you!

– And what good wind brings you?

– Is it not today Saturday? My wife is washing the house, and, as I hate wassingues …

– You have decamped. I understand that. And … did you have a good hunt?

– Pooh! I only report the soul of the judge of Condé.

– How! Jocko is dead! And you take away his soul! Oh ! but do not waste time, myn heer. What are you waiting for?

– I’m waiting for yours.

– What if I do not hang myself?

– It will be hell in this world.

– Which is not much better. But that’s just right, that, godverdom! Come on, Monsieur the devil, be good devil and shoot me from there!

– But how?

Let Flandrine want to marry me.

– Impossible, good! What woman wants …

“God wills it, I know it; but what she does not want?

– What she does not want, the devil himself would lose his horns.

– So, make sure I do not love him anymore.

– I agree … on one condition. It is that you will give me your soul in exchange.

– Right now?

– No. In thirty years from here.

– My faith! start there. I am too unhappy … but you will help me, on the other hand, to avenge myself on the people of Fresnes.

Let’s first think of healing yourself, and remember this. One nail drives out another. It is not so strongsion that does not yield to a more passionate passion. Day and night plays, and replaces the game of love by the love of the game.

“I’ll try,” Cambrinus said. Thank you, myn heer. ”

He untied his rope and drew his bow.

II

There was precisely in Condé, the following Sunday, a great archery. Cambrinus went there, like all the Fresnois.

The brotherhood of the archers of San Sebastián had displayed, in price, five dishes and three tin pots, plus six teaspoons in silver for the last birdie shot. Cambrinus won four dishes, two coffee pots and six silver spoons. No one had ever heard of such an address.

As, eight days later, the ball was to be played on the Place Verte de Conde, he formed at Fresnes a platoon of players, and although until then the Fresnois had scarcely shone on the game of palm, he did not He feared not to fight against the parts of Valenciennes and Quaregnon, the two strongest in the country. The Valenciennes and the Quaregnonais were defeated by the Fresnois. They got angry, and they fisted in every street.

Cambrinus then bought a blind finch, which, in the fashion of the people of the Walloon country, he carried everywhere with him. Having heard that there must have been a great competition of finches in Saint-Amand, he took his fellow-traveler and set off.

On approaching the town, he met on the Croisette the guns that, three hundred in number, went to the place of the battle, two by two, and holding in their hands their little wooden cages, furnished with wire. The procession was preceded by a drum-major, adorned with his cane, two drums, and six hams, ornamented with flowers, worthy of the prize.

Cambrinus followed suit, and when the cages were ranged in battle, along the enclosure of the Abbey, a pretty concert was heard. Each bird shouted at the top of its cheerful chorus, while with a piece of chalk its master, under the surveillance of the commissaries, conscientiously inscribed the guns on a slate. The noise was such that the big bell of the tower had not been heard.

The Fresnois had bet three thousand florins that, without intermingling his song of p’tit-p’tit-petit-placapiau who escape the artifithese second-rate, his virtuoso would repeat nine hundred times in one hour ran-plan-plan-plan-biscouïtte-biscoriau, the true solo, the only one that can count.

The bird went up to nine hundred and fifty, and the master won the first prize and the three thousand florins, after which the Amandinois triumphantly walked the man and the beast, one carrying the other.

Cambrinus then set out to cross Flanders, beating with his tenor the most renowned gunslingers; and it is from this period that the Flemings are as passionate about finches as the English for cockfights.

From Flanders he went to Germany and traveled from town to town, playing all games of skill and chance. Everywhere he took his chance with him. He made general admiration, gained enormous sums, became immensely rich, but he did not cure of his love.

This infallible luck had at first delighted him. Later, she only amused him; then she left him cold and soon she bored him. In the end, he was so tired of this perpetual gain that he would have given everything to lose once; but his happiness pursued him with relentless obstinacy.

He was beginning to be very unhappy, when, one morning, he awoke with a luminous idea: “To something happiness is good,” he said to himself. Perhaps Flandrine will consent to marry me, now that I am all sewn with gold. ”

He returned to deposit his treasures at the feet of the cruel; but, unbelievable and well done to astonish the ladies of today, Flandrine refused.

“Are you a gentleman? she says.

– No.

– Well! win your treasures, I will marry only a gentleman.”

Cambrinus was so desperate that one fine day, between dog and wolf, he returned to the wood of Odomez, climbed the oak, sat down on the first branch, and fastened his rope securely. Already the noose around the neck was passing, when the green hunter appeared.

“Ah! fuck! cried Beelzebub, I had forgotten the proverb: Unhappy in love, happy in the game. Do you want me to tell you a way to lose? ”

Cambrinus listened.

“Yes, you will lose, and you will lose more than gold. You will lose your memory, and with it the torments of remembrance.

– And how?

– Wood. Wine is the father of oblivion. Wormmake waves of joy. Nothing beats a bottle of piot to drown human sadness.

– You might be right, myn heer.”

And Cambrinus rolled his rope and went back to Fresnes.

III

Without wasting time, he had a large cellar of six hundred feet, forty feet wide, and tall, built in broad Tournay stones. He garnishes it with the most exquisite wines.

In the lightnings, arranged on two parallel lines, ripened the warm burgundy, the sweet burgundy, the sparkling champagne, the gay malvoisie, the marsala bulletin board, the ardent sherry, the generous tokai and the tender johannisberg, which opens to the square heads of Germany the golden gates of daydreaming.

Day and night Cambrinus drank the juice of the vine in Bohemian glasses. The unfortunate thought he drank oblivion, he drank only love. Where did this phenomenon come from? Alas! that the good Flemings are otherwise built that the people of elsewhere.

At home, when the fumes of wine invade the brain, when the divine juice ends under the skull, as the lava at the bottom of the crater, it is only then that the imagination catches fire.

At the sixth glass, the Flamand invariably saw in front of his eyes, at the arms of pretty dancers, myriads of Flandrines, who made him a nique by performing interminable carmagnoles.

Then he sought oblivion in Norman cider, manceau parsley, Gallic mead, French cognac, Dutch gin, English gin, Scottish whiskey, German kirsch. Alas! cider, perry, mead, cognac, juniper, gin, whiskey, and kirsch only fueled the furnace. The more he drank, the more excited he was, the more he raged.

One evening he could no longer resist; he ran all at once to the wood of Odomez, climbed the oak, fastened the rope, and, without raising his eyes, to be sure not to return, He rushed the rope around his neck. The rope broke and the hangman fell into the green hunter’s arms.

“Do you want to let me go, damn impostor? exclaimed Cambrinus in a strangled voice. How! you will not even be able to hang yourself at your ease! ”

Belzebuth burst out laughing.

“I wanted to see,” he said, “how far the confidence of a good Flemish would go. And now, for the trouble, I’ll heal you. Here, look!”

All at once the trees parted to the right and to the left, so as to leave a large empty square, and Cambrinus saw in line long rows of large poles made of chestnut wood, where were curled frail plants which bore green and fragrant bells.

Some of the stakes were lying on the ground and three to four hundred squatting women seemed to peel a huge salad. This strange forest was bounded by a vast brick building.

“What is this, myn God? exclaimed the Fresnois.

“This, my good man, is a hopshop, and the house you see there a brewery. The flower of this plant will heal you from love sickness. Follow me. ”

Beelzebub led him into the building. There were enormous vats, stoves, tons, and boilers full of blond liquor, from which an acrid perfume was exhaled. Men in blue aprons were doing a strange job.

“It is with barley and hops,” says Beelzebub, “that, by the example of these men, you will make Flemish wine, that is, beer. re. When the millstone has crushed the barley, you will brew it in this large vat, from which the barley wine will pass into these vast boilers to be married to the hops. The hops flower will give the flavor and scent to barley wine. Thanks to the sacred plant, the beer, like the juice of the vine, can age in barrels. She will come out blonde like topaz or brown like onyx, and make good Flemings as many gods on the earth. Here, wood! ”

And Beelzebub pulled from one of the casks a great jug of foaming beer. Cambrinus obeyed and made a face.

“Drink again, again!”

The other goal, discarded and felt a sort of calm down gradually in his senses.

“Are not you happy as a god?

“Yes, sir, except that I miss the supreme pleasure of the gods.

– And which one?

– Revenge! The people of Fresnes have not wanted to dance to the sound of my viol. Give me an instrument that will blow them to my will.

– Listen, then.”

At this moment, nine knocks sounded at the belfry of Vieux-Conde.

– Well? Cambrinus said.

– Shut up and listen again. ”

The bell tower of Fresnes repeated the ring, then that of Condé, then that of Bruille.

“After? said the Fresnois again.

– You ask me for an instrument that forces you to dance. Here he is all found. Have you noticed that these bells each have their own sound? Gather several, give them, put the ringtone in motion with two keyboards, one of keys and the other of pedals, you will have the most beautiful chime …

– Carillon! This is the name of which I will baptize this marvelous instrument, exclaimed Cambrinus. Thank you, my good Beelzebub, and … goodbye!

– No. Goodbye! … in thirty years … and, as I like business, you will give me the grace to sign this paper with a drop of your blood. ”

He presented him with a feather and a parchment covered with cabalistic characters. The Fresnois pricked his fingertip and signed. At once the hops, the brewery, and Beelzebub, all disappeared.

IV [ edit ]
Returning to Fresnes, Cambrinus advised a rich and deep land sheltered from the wind. He bought it and planted some hops. He also had an immense brewery built in the very spot of the village, in all likeness to that which Belzebub had shown him. He crowned it with a belfry in the shape of a gigantic can, surmounted by a pint and a barrel, which ended with a golden rooster.

If a stranger had come into the country to perform these strange works, we would have been very careful not to laugh at them, but the builder being born at Fresnes, he was thought to be mad, as it should, and we began to laugh at him again.

He paid no attention to it, asked mechanics and bell-founders, and made the establishment of the carillon and the brewery march in front.

When it was all over, he made two great brews, one of white beer, the other of dark beer, and one Sunday morning, after mass, he invited people to have a drink.

“Ugh! how bitter! said one.

– It’s horrible! another said.

– Despicable! added a third.

– Abominable! Concludes a fourth.

Cambrinus was smiling under his breath.

In the afternoon, he arranged long tables around the square. On these tables pots and glasses full of dark beer awaited the drinkers. When the Fresnois came out of vespers, the brewer urged them to cool off again. They refused.

“You do not want to drink, boys,” thought Cambrinus, “well! you will dance! And he went up to his belfry.

“Dig, din, don,” said the chime.

Suddenly, oh prodigy! at the first blows of the bells, men, women, children, all stopped short, as if they were preparing to dance.

“Dyke, dyke, din. ”

All raised their legs, and the mayor himself shook the ashes of his pipe and sat up.

“Dig, din, gift, dike, dyke, gift. ”

All jumped in rhythm, and the mayor and the country guard jumped higher than the others.

Cambrinus then paused, then he attacked the air:

Band of beggars, would you like to dance?

The young, the old, the fat, the skinny, the big and the small, the rights, the turtles, the wobbly, the lame began to dance again, until the dogs stood on their hind legs to dance as well. . A cart passed by: the horse and the cart entered the dance. They danced on the square, in the streets, in the alleys, as far as the carillon was heard; and on the road the people of Conde who came to Fresnes were dancing without knowing why or how. Everything was dancing in the houses: men, animals and furniture. The old men danced by the fire, the sick in their beds. the horses danced in the stable, the cows in the stable, the hens in the henhouse; and the tables danced, the chairs, the cupboards, and the dressers; and the houses danced themselves, and the brasserie danced and the church; and the tower in which Cambrinus was pealing was opposite the bell-tower, giving himself graces. Never, since the world is a world, had we seen such a jerky jerk!

After an hour of this exercise, the Fresnois were swimming. Panting, exhausted, they shouted to the carillonneur:

“Stop, stop! We can not take it anymore!

– No no. Dance, “replied the carillonneur, and the more he carilloned, the more the dancersleapt. Their heads clashed, and the crowd began to moan piteously.

” To drink ! to drink! They finally shouted.

The carillonneur stopped pealing, and men, women, children, animals, and houses stopped dancing. Dancers and dancers rushed over the peas, which, surprisingly, had jumped with the tables without spreading a single drop of beer.

Thus put in taste, the Fresnois no longer found the new detestable liquor, on the contrary.

After they had emptied three or four pints each, they asked Cambrinus to let his music go. and they danced all evening and part of the night.

The next day and the following days, the rumor spread, and people came from all parts to Fresnes to drink beer and to dance in the carillon.

A crowd of chimes; music clocks, breweries, taverns, cabarets and estaminets soon settled in Fresnes, Condé, Valenciennes, Lille, Dunkirk, Mons, Tournay, Bruges, Leuven and Brussels.

Like a godmother who throws dragees, the carillon shook her silver apron full of magical notes, and the barley wine flowed in the Netherlands, Holland, Germany, England and Scotland.

They drank the dark beer, the white beer, the double beer, the lambic, the faro, the pale-ale, the scotch-ale, the porter and the stout, without forgetting the beer; however, the carillon de Fresnes remained the only enchanted carillon, the beer of Fresnes, the best beer, and the Fresnois, the first drinkers in the world.

Competitions of Frankish drinkers took place, such as finches in all the Netherlands; but it was only at Fresnes that they found some good drinkers, capable of absorbing a hundred pints in one day of a fair and twelve steins while the twelve o’clock strokes were striking at the church clock.

To reward the inventor with dignity, the King of the Netherlands made him Duke of Brabant, Count of Flanders and Lord of Fresnes. It was then that the new Duke founded the city of Cambrai; but the title which he preferred to all others was that of “king of beer,” which the locals bestowed on him.

He did not delay, however, in experiencing the generous effects of the brown liquor. At first he emptied his two cans every evening. At the end of six months of this regime, his amorous delirium calmed down, the face of Flandrine appeared to him less clear and less mocking.

When he could hold his twelve pints, he felt in him only a vague and indefinable reverie.

The evening he went to twenty, he fell into a sort of drowsiness, which was not without charm, and quite forgot Flandrine. In a short time, his face again rivaled the full moon: he became very fat and was perfectly happy.

When Flandrine saw that the lord de Fresnes was not thinking of claiming his hand, it was she who came round about him; but, as he dreamed, his eyes half closed, he did not recognize her, and offered him a pint.

The king of beer was, besides, a good king’s man, who put his happiness in smoking his pipe and drinking his mug at the same table as his subjects. His subjects all imitated his example, and it is from then on that, melancholy smokers, besides stomachs and noses in bloom, the good Flemings spend their lives draining pints without speaking ill of anyone and without thinking of anything.

V

However, thirty years were over, and Belzebub thought of demanding the soul of Cambrinus. The devil will not always touch his debts in no one. Like the creditors from above, he sometimes sends a bailiff.

On the other hand, as the world gets older, becomes worse and gives more work to those below, Beelzebub, in order to suffice, is obliged, from time to time, to make recruits.

To reinforce his staff, he chooses, among the newcomers, the good people who on earth have particularly resembled him.

The judge who had formerly condemned Cambrinus had the honor of passing the devil, and, in memory of his former office, Belzebub resolved to elevate him to the rank of infernal usher.

“Come on, face of ape,” he said to him one morning. The moment has come to signal you with new feats. You will go to the village of Fresnes, and there you will claim in my name the soul of Cambrinus, king of beer. Here is the title.

– Su … Sufficiency, Do … Domine, “answered Jocko. And he took the road to Fresnes at once. He arrived there on the Sunday of the ducasse.

The king of beer had just risen in his turn. He saw the emissary of Beelzebub coming from afar, recognized him, and suspected what was bringing him.

VI

It was about six o’clock, and the people were leaving the table having drunk and eaten since midday. Some were spreading in cabarets to digest by smoking a pipe. Others played bowling or raven, or else bricotiau.

The envoy of Beelzebub addressed a circle of drinkers sitting at the door of the estaminet of the Grand St. Lawrence, patron of glassmakers.

At this moment, dig, din, don! a sheaf of notes burst into the air like a rocket, then the carillon began to play:

Hello, my friend Vincent,

Health, how is it?

The judge immediately jumped like a gigantic puppet.

“What … what do I have? He said, and nothing was a buffoon like the furious face with which he was fidgeting.

All the Fresnois gathered together, holding the ribs with laughter.

Ah! what a nose he has! ‘

then played the chime, and two hundred voices sang in chorus:

Ah! what a nose he has!

as long as the dancer fell to the ground, exhausted and out of breath. The chime was silent.

As Jocko complained of a horrible thirst, he was brought a mug of beer which he emptied at one stroke.

Having always liked to raise his elbow, he drank a second, then a third, then a crowd of others with his good friends the Fresnois.

By dint of drinking, he completely forgot his mission, and when, towards the fiftieth mug, the heads warmed up and the hops began, as they say at home, to pass the poles, he was suddenly seized with a gay access been crazy.

He got up, took the pots, the cans, and the glasses, threw everything on the pavement, threw the table and cover over it, then began to dance on his own, claiming the music loudly.

The Fresnois all ran behind him in single file: he made several rounds of the place on the air of the Codaqui, and took the band out of the village, a quarter of a league away.

He finally fell on the road, tired and completely out of action. He was laid down against a haystack, and slept there for three days and three nights without debriding.

When he awoke, he was so ashamed that he did not dare to go back to Fresnes or go back to hell. Not knowing where to go, he saw an empty purse that a poor man was tending to passers-by. He went in and hid there so well that he is still there.

And from that comes a common saying of a penniless man that he houses the devil in his purse.

VII

Lord de Fresnes continued to carillon and brew beer for nearly a hundred years, with no further news of hell. As he isthat the devil never lost anything, Belzebuth hoped to repel the soul of the duke of Brabant on the day of his death; but when the supreme moment came, in the place of his debtor, he found only a barrel of beer; he was well caught.

Was it because of the effect of the drink of forgetfulness, or did Belzébuth seek revenge for the trick Cambrinus had played him? The memory of the king of beer was soon lost in Fresnes and in all the Netherlands.

The Douaiiens still celebrate the feast of their old Gayant, but it is a long time ago that Cambrai no longer walks the wicker giant who represented Cambrinus, the royal founder of the city.

It is among the Prussians that the memory of Bacchus of hops has been preserved. There, in each tavern, you will see, in the place of honor, a magnificent image representing, sitting on a barrel, a brave knight dressed in a purple cloak lined with ermine. The left hand leans on a crown and a sword; the right raises triumphantly a mug of foaming beer.

It is Cambrinus, the king of beer, as he was in his lifetime, with his beautiful figure, his long golden hair, and his long golden beard.

Students annually appoint bierkœnig most outspoken drinker of them, and only they are entitled to this great honor of sitting under the portrait of the monarch sparkling.

The people of Fresnes will be very surprised when they read this truthful story. Just as they did not believe in the genius of Cambrinus before, they will not believe his glory today, and when he who has written these lines will go and drink a pint at the Ducasse de Fresnes, we will not hesitate to to call him an impostor, so true is it that no one is a prophet in his country!

cambrinus-2

Unfortunately, from what I can tell, most of Deulin’s works have not been published in an English translation, which is a shame. I’d love to read more of his “Tales of a Beer Drinker” and its sequel “Tales of King Cambrinus.”

PortraitCharlesDeulin

Filed Under: Beers, Birthdays, Just For Fun, Related Pleasures Tagged With: History, Literature, Mythology

Beer Birthday: Garrett Oliver

July 29, 2021 By Jay Brooks

brooklyn
Today is Garrett Oliver’s 59th birthday. Garrett is the brewmaster at Brooklyn Brewery and has done more for the craft beer industry to promote pairing food and beer than just about any other person alive. If you haven’t picked up a copy of his book, The Brewmaster’s Table, you should definitely do so. He was also tapped to be the editor of the Oxford Companion to Beer, which came out several years ago (and which I also contributed to). He’s the best-dressed brewer in the world and a great person. Join me in wishing Garrett a very happy birthday.

garrett-1
Garrett and Bruce Joseph, from Anchor Brewery, at the Brewer’s Dinner before GABF a few years ago.

garrett-3
Tom Dalldorf, published of the Celebrator, Garrett and me share a beer at d.b.a.

garrett-4
Giving a cooking demonstration with beer chef Bruce Paton at GABF in 2005.

Garrett Oliver and Randy Mosher
A happy Garrett with Randy Mosher at the World Beer Cup dinner at CBC in Chicago a few years ago.

SAM_5839
A couple of years ago at Carlsberg in Copenhagen.

me-garrett-shaun
During SF Beer Week 2018, starting the Brew Free! or Dine beer dinner at 21st Amendment Brewpub with Garrett Oliver, Shaun O’Sullivan and Gordon Schuck from Funkwerks.


Dancing with Jessica, formerly of the Brewers Association, late one night after GABF in 2004 at Falling Rock.

Filed Under: Birthdays Tagged With: Brooklyn, Eastern States, New York, Video

Historic Beer Birthday: Ludwig Thoma

January 21, 2021 By Jay Brooks

Today is the birthday of Ludwig Thoma (January 21, 1867-August 26, 1921). If his name is not familiar to you, that’s not a surprise. He was a German author, publisher and editor, who gained popularity through his partially exaggerated description of everyday Bavarian life,” but he’s largely unknown outside of his native Germany.

One of his best-known works is Der Münchner im Himmel (or The Municher in Heaven), which in 1962 was made into a short animated cartoon directed by Walter Reiner for BR, the German equivalent of PBS. And it was based on Ludwig Thoma’s story of the same name.

Here’s a description of the story, translated by Google, so you can make sense of the cartoon since it’s in German:

Alois Hingerl, clerk no. 172 from Munich Central Station, goes to heaven. Peter reveals to him the heavenly house rules: “Rejoice and sing Hallelujah”. The “Angel Aloisius” is not particularly impressed by this, especially since he is supposed to get “heavenly manna” instead of the Munich beer. Angry, he sits down on a cloud to rejoice and sing hallelujah. It sounds like the hair of the heavenly ones stand on end. The good Lord has an understanding and instructs Aloisius to convey the divine inspirations to the Bavarian government. He also sends it to Munich with a corresponding letter. When the “Angel Aloisius” steps back on Munich soil, and when he finally – following an old custom – ends up in the Hofbräuhaus again, he forgets the divine mandate and the Bavarian State Government with a “Maß” and another Maß …

This account of the original story is from the German Wikipedia page about Der Münchner im Himmel, translated by Google:

The short story is about Alois Hingerl, clerk number 172 at Munich Central Station . This one does a job with such a hurry that he from the blow falls taken to the ground and dies. Two angels drag him laboriously to heaven , where he is given his otherworldly name “Angel Aloisius” by Peter , a harp and a cloud on which, according to the “heavenly house rules”, he is to rejoice and sing Hosanna according to a fixed schedule . When he asked when he would finally get something to drink, Peter replied to Aloisius with the words: “You will get your manna.”

In view of the prospect of manna instead of the beer he loves, Aloisius suspects something bad, at the same time there will be fights with a heavenly red shandy angel, his hated competition on earth. Frustrated, he begins to rejoice on his cloud. When a “spiritualized angel” flying past answers his request for “am Schmaizla” (a pinch of snuff ) with an incomprehensible, lisped “Hosanna!”, His anger rises, whereupon Aloisius begins to rant and curse, which also changes in his way rejoicing is reflected. Through his scolding, cursing and loud rejoicing (“ Ha-ha-lä-lä-lu-u-uh – – Himmi Lord God – Erdäpfi – Saggerament – – lu – uuu – iah!“) God becomes aware of him. After a brief appraisal of the delinquent and consultation with Peter, he comes after the words “Aha! A Munich resident! ”To the conclusion that Aloisius is of no use for heaven. That is why he has a different task: He is supposed to convey divine advice to the Bavarian government (in the original from Thoma the Bavarian State Minister of the Interior for Church and School Affairs Anton von Wehner ); as a result, the Munich resident comes to Munich a few times a week and the dear soul has its peace.

Alois is very happy about this assignment, takes divine advice and flies away. As usual, he first goes to the Hofbräuhaus with his message , where he orders one beer after the other, then forgets his order and sits there to this day. Meanwhile, the Bavarian government (or the Bavarian Minister of Education) is still waiting for divine advice (or divine inspiration).

Below are some images of Aloisius from various sources. As far as I can tell, he remains a well-known literary figure throughout Germany.

Inside the Hofbrauhaus Oktoberfest tent.
I can’t tell if this is a photograph or painting.

Filed Under: Beers, Birthdays, Just For Fun, Related Pleasures Tagged With: Animation, Cartoons, Germany, History, Literature

Beer Birthday: Abram Goldman-Armstrong

April 28, 2020 By Jay Brooks

naobf
Today is the 42nd birthday of Abram Goldman-Armstrong, a Portland-based beer writer who is the managing editor of the Northwest Brewing News and also writes online at Brewsville. Abe also is the organizer of the North American Organic Brewers Festival and by day works in construction. When Abe was writing for the Celebrator Beer News several years back, during GABF we spent an evening drinking out and about the city eventually ending up at the Denver Diner, during which time I discovered I’d spent the entire evening calling him by the wrong name — d’oh. Anyway, these days I can get his name right. Join me in wishing Abe a very happy birthday.

Abe Goldman-Armstrong as Beer Patrol Man
As “Beer Patrol Man” at the 2009 OBF Parade.

Abe & Ed Bennett
With Ed Bennett at the OBF Parade, also in 2009.

Abe-Timbers-Billboard
Abe’s also a big fan of the local soccer team, the Portland Timbers, and recently appeared on a billboard for the team as they joined the MLS several years ago.

Filed Under: Birthdays Tagged With: Oregon, Portland

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