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Jay R. Brooks on Beer

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The Anchor Christmas Party 2010

December 21, 2010 By Jay Brooks

anchor-xmas10
A couple of weeks ago, my wife and I attended the Anchor Christmas Party that’s held each year at the brewery. It’s one of the few events I can drag her out to, and it’s always a good time, seeing lots of local friends in the beer community. They put out an amazing spread and, of course, the beer is exquisite. Not much more to say about it, but I thought I’d share a few photos from the event.

Sarah and me in front of the Anchor Xmas box tree
Mrs. Brookston Beer Bulletin and me at the annual Anchor Christmas Party.

Zambo, Rich Rosen, Jen Garris, Sarah, Lloyd Knight, Dave Suurballe, James Renfrew and Shaun O'Sullivan
Zambo (21st Amendment), Rich Rosen (Pi Bar, Chenery Park), Jen Garris (Pi Bar), Sarah, Lloyd Knight (21A), Dave Suurballe (everywhere), James Renfrew (formerly with Potrero Hill Brewing) and Shaun O’Sullivan (21A).

Shaun O'Sullivan and my wife, Sarah
Shaun O’Sullivan and Sarah.

Shaun O'Sullivan, Dave McLean, James Renfrew, Rich Rosen and Dave Suurballe
Shaun O’Sullivan, Dave McLean (Magnolia), James Renfrew, Rich Rosen and Dave Suurballe

Me and Fritz Maytag
Me and Fritz Maytag.

Filed Under: Breweries, Events, Food & Beer, Just For Fun Tagged With: Anchor Brewery, California, Christmas, Holidays, San Francisco

“Beeradelphia” To Showcase Philly Beer Scene

December 14, 2010 By Jay Brooks

pennsylvania
Maybe I was on to something when yesterday I suggested that we’re entering the “Golden Age of Beer Films.” Michael Ryan Lawrence, founder of Philly Philms, let me know this morning that there’s at least one more beer film in production. His film, Beeradelphia, is done being filmed and he’s in the editing process. A new website should be up next Monday, and that will feature “clips from the film, production photos, a blog” and more. You can also sign up for a newsletter there where you can follow along as announcements are made.

Here’s how he describes the film:

Beeradelphia is not just about beer. It’s about the home breweries and the home brewers. The local breweries and local brew pubs. The bar owners and the bar patrons. The beer festivals and beer events and all those that make them possible. The beer authors and beer personalities that keep us in “the know.” And of course… A film about Philly and Beer would not be complete without all the madness that is Philly Beer Week.

Beeradelphia is expected to be released early next year.

beeradelphia

Filed Under: Breweries, News, Related Pleasures Tagged With: Film, Pennsylvania, Philadelphia

“Beer Culture” Film To Showcase Colorado Brewing Scene

December 13, 2010 By Jay Brooks

colorado
I’m starting to think we’re about to enter a period of time replete with films about beer, the “Golden Age of Beer Films” perhaps? There seem to be an awful lot in production right now, and I keep hearing about another one seemingly every other day. The latest is “Beer Culture,” which will be a film about Colorado’s beer scene. The film is being made by FM Productions who a couple of days ago posted the first trailer for their movie.

Here’s their description of the film:

Beer Culture is a documentary film about the growing trend in Craft Beer set in the epicenter of it all, Colorado. Beer Culture explains the cultural phenomenon behind the growth of craft beer telling it through the stories of struggles and successes of some top brewers in Colorado including, New Belgium, Oskar Blues, Avery Brewing Company, Tommyknocker, Upslope, including much more. This film is set to debut in the Summer of 2011.

Filed Under: Beers, Breweries Tagged With: Colorado, Film, Video

Eliminating Drunk Driving 100%

December 12, 2010 By Jay Brooks

car-transformer
So I was reading through the new issue of Playboy magazine that came last week when I came upon an article entitled 15 Innovations That Will Change the World. Some pretty impressive ideas, but the one that stood out for me was “Robocars,” cars that drive themselves using sophisticated sensors, omni-directional video-cameras, radar detectors and advanced GPS systems.

robocars

But what really surprised me was this. “[A]dvocates say robocars will be ferrying many of us hither and yon by 2020. Most major car companies have an autonomous car division, crafting future driverless cars right now.” Holy crap, we’re only a decade away from robocars! Even with them most likely being too pricey initially for most people, give them another ten years after introduction for the price to come down, and that means a majority of us will be able to afford them. That would mean in just twenty years it’s conceivable few people will be doing their own driving anymore.

That could mean the end of drunk driving, mobile phone distractions and all manner of driver error accidents. It’s somewhat surprising given how much potential there is for robocars to virtually eliminate DUIs that the anti-alcohol groups have been completely silent about them. Instead, MADD is pushing the ridiculous ignition lock technology. Why aren’t they supporting robocars? Why aren’t they and the other non-profits supposedly committed to curbing drunk driving and keeping the roads safer funding research into the technology to make robocars a reality even sooner?

That’s not a rhetorical question, I really want to know why they’re not doing more to support robocar technology. Could it be so cynical a reason as it would make them irrelevant and make it almost impossible for them to raise money? If I’ve learned anything about non-profits lately it’s that they’ve become permanent institutions whose paid employees are actually no longer incentivized to carry out their organization’s mission to its conclusion because doing so would put themselves out of work in the process. When was the last time a disease or societal problem was actually solved and/or eradicated? Polio? Small Pox? Yet there are so many more non-profits compared to thirty plus years ago, when I was a kid. But the only thing they seem effective at is creating scary statistics and propaganda to make whatever the issue is as dire as possible and raising money.

But back to the Robocars, meet Junior:

junior-1
Junior, a self-driving prototype, created using a mostly stock 2006 Volkswagen Passat, which is the same car I drive, though mine’s a few years older and doesn’t include an autopilot, sad to say.

VW is financing the creation of both Junior and his brother Stanley at Stanford’s Volkswagen Automotive Innovation Lab, and the car company is funding VAIL, too. The research center was dedicated last year.

junior-2
Inside the back of Junior.

junior-3
Inside the back seat of Junior.

And below is a video of one of Junior’s test drives.

Frankly, I can’t wait until the day I can stop driving and leave it to the computers. I’ll be able to drink more without having to worry at all, especially about the draconian laws associated with drinking and driving. They should be a thing of the past, though I imagine one or two groups will fight this new technology tooth and nail. Police and local governments will most likely hate this, because it will remove one of their biggest revenue streams. I’m willing to bet they’ll question the “safety” of the robot drivers and try to block their implementation as long as humanly possible.

But apart from that, this seems like it would be the proverbial win-win for everybody else. Brewers along with bars and restaurants that serve it would likely see a dramatic rise in business without the chilling effect of our current laws and lack of viable mass transit alternatives. In theory they could even save money by no longer having to spend marketing dollars on those “drive responsibly” campaigns.

MADD and the other anti-alcohol organizations should be in favor of it because it would literally eliminate drunk driving for everyone who purchases one of the Robocars. Unfortunately, I believe that some of the anti-alcohol folks, and especially MADD, are not really interested in stopping drunk driving, but instead have shifted their focus to eliminating alcohol altogether. Of course, that will also stop drunk driving, too, but at the expense of destroying so much more: the economy, people’s livelihoods, the health advantages of moderate drinking, quality of life and simply enjoying a drink.

But watching the actions and policy decisions of these groups for as long as I have, I honestly think they’d prefer that result to one which would actually eliminate needless deaths while keeping the alcohol industry intact and even benefiting its business. None that I’m aware of have ever done anything to encourage or support alternate modes of transportation such as building mass transit infrastructure as a way of keeping people who’ve been drinking off the roads. Between that and their silence on Robocars it makes it hard not to at least question their true motives. With the very real possibility that drunk driving could be eliminated 100% in just twenty years (or less) it seems reasonable to expect that supporting that technology would at least be part of their policy and/or strategy. That they don’t, I think, speaks volumes. Show me the Robocars!

Filed Under: Beers, Breweries, Editorial, Politics & Law Tagged With: Prohibitionists, Science

Make A Pipe Dream Come True: Invest In Pipeworks Brewery

December 11, 2010 By Jay Brooks

pipeworks
Looking for a unique gift for yourself or a loved one? Why not invest in a brewery? Seem like a pipe dream? Well, then the Pipeworks Brewery may be for you. Two self-avowed beer geeks living in Chicago, Beejay Oslon and Gerrit Lewis, are trying to raise enough money to make their dream of starting a small brewery a reality. They’re using Kickstarter to raise the $30,000 they need to fund their little brewery. So far, they’ve raised just over $17,000 with 20 days to go. That means they need to find another $13,000 before the end of the month.

Kickstarter is great. I’ve contributed to help fund projects before using it and it’s a great tool for microbusinesses and microfinancing. It’s a fun way to help people out, even strangers, if you like their idea. I’d encourage you to check out all the cool projects trying to get off the ground there. There are projects in Art, Comedy, Comics, Dance, Design, Fashion, Film & Video, Food, Games, Journalism, Music, Photography, Technology, Theater, and Writing & Publishing. For each project, the people lay out their idea and provide different levels of investment for you to pledge, and usually each level of participation gets you something related to their idea as a thank you. There’s a set time within which they have to reach the amount of money they need. If they don’t reach their goal, you don’t pay a dime, but if they do then your pledge kicks in and then (and only then) your account is charged. It feels very satisfying to help someone realize their dream, or at least kick start it. Not only are you helping fund an idea you believe it using alternative financing but you’re also building community at the same time.

pipeworks-sam

For the Pipeworks Brewery project, you can pledge as little as $5 or as much as $10,000. There are a dozen different levels available you can choose from to help them get started. You can read their story at the Kickstarter website, where they also post regular updates. But here’s the short version:

Pipeworks began as…

the dream of a couple of beer geeks right here in Chicago. Beejay Oslon and Gerrit Lewis started their adventures in fermentation within the plastic buckets and stovetop kettles of the home brewer. The two met while working at West Lakeview Liquors, a mom and pop liquor boutique on the north side boasting one of the best beer selections in the world. It wasn’t long before they began dreaming up plans for their own craft brewery.

In January of 2009, after some persistence, the Pipeworks boys landed an apprenticeship in Belgium with Ratebeer.com’s 2008 Brewer of the Year, Urbain Coutteau of De Struise Brouwers. Living and working alongside Urbain, the Pipeworks crew honed their skills,learning the traditions of Belgian brewing while mastering some innovative new techniques. To document these brewing adventures the boys started the popular Buckets to Barrels Blog hosted on De Struise’s site.

Pipeworks is…

— Beejay Oslon, a native of Chicago who began home-brewing while attending art school. Beejay serves as the head brewer, with over five years of experience in both brewing and craft beer retail. Through his experiences as a fine artist and graphic designer, he also serves as the creative director for Pipeworks.

— Gerrit Lewis, a transplant from the brewery-rich Colorado, armed with a sharp palate and lust for everything beer.He spends his time (and lots of his money) visiting at least one area beer store a day, seeking out the newest craft beer releases. Gerrit attended Loyola University Chicago Business School and considers himself a savvy and aggressive fresh-faced marketer.

And below is funny video that should get you fired up about their project.

To learn more about Pipeworks Brewing Co., you can visit their website, their blog or their Facebook page.
pipe-brew-drink

Filed Under: Breweries, Just For Fun, News Tagged With: Business, Chicago, Illinois, Video

WSJ Reviews “Dethroning The King”

December 9, 2010 By Jay Brooks

a-b
I got a review copy of the new book, Dethroning the King, which is all about the hostile takeover of Anheuser-Busch by InBev, a few weeks ago but haven’t had a chance to read it yet. It looks fascinating and I’m looking forward to devouring it as soon as I can. For now, I’ll have to make do with the Wall Street Journal review of the book, which only makes me want to read it more. Anybody else read it yet? Thoughts?

dethroning-king

Filed Under: Breweries, Related Pleasures Tagged With: Anheuser-Busch, Anheuser-Busch InBev, Beer Books, Big Brewers, Business, Mainstream Coverage

Heineken Redesigns Bottles, Reduces Number Of Sizes

December 7, 2010 By Jay Brooks

heineken
Heineken announced at the beginning of December that next year they’ll be launching redesigned bottles and cans along with a big reduction in the number of sizes they’ll be selling worldwide. The packaging redesign is cosmetic, but the package size reduction is more worrying.

According to the press release, “[t]he restyling aims to streamline the visual identity and make the brand even more consistent and recognizable in all 170 markets worldwide where Heineken can be enjoyed. The new bottle will come in five different volume sizes and will be available in Western Europe at the beginning of 2011 and across the rest of the world by 2012.”

While I realize that packaging, brand identity, etc. are very important, I still can’t help but laugh at some of the language and the way in which the new packaging design is framed. For example, check out this description:

The new bottle, replacing the XLN (extra long neck) and Heineken shortneck packaging, is introduced in two versions: embossed and standard. The new design features a unique curved embossment on the neck and back, which not only looks good, but also adds a pleasing to-the-touch feel, whilst a distinctive embossed mark acts as a stamp of quality and authenticity. Additionally, the new shape makes it look proud while enhancing the premium positioning of the bottle.

Yes, nothing says quality like a “pleasing to-the-touch feel” except perhaps the actual taste of the beer. How “proud” the new bottle looks. Huh? The “embossments,” made by using “strategically placed indents and tactile ink” somehow add “to the overall drinking experience.” Hilarious. Nothing makes me enjoy my beer more than having little raised spots on my bottle to hold on to. Of course, I always pour my beer into a glass, but I’m weird that way. No worries, a newly redesigned glass “features an embossed curve on the side, adding a pleasant feeling when held.” So they got us glass-drinkers covered, too. Whew.

But all this attention paid to their “revolutionary tactile ink” just cracks me up, and is indicative of why the big brewers are stagnating. They continue to focus on marketing and ignore what’s really important: how their beer tastes. Undoubtedly, marketing is going to keep them huge for a long time to come, but slowly it is having an effect. So this “revolutionary ink, created by a series of small raised dots on the surface of the can, gives the consumer a better feeling in the hand, enhanced grip and allows the brand to appear more refreshing and recognizable.” Nothing like an “enhanced grip” to make the beer “appear more refreshing.” I’m certainly interested in how that process works. How exactly does my grip on the beer bottle give the beer inside “the power to restore freshness, vitality, energy, etc.,” which is the definition of refreshing. That’s some pretty impressive osmosis.

Heineken_K2_Bottle_Embossed
The new “magic” embossed Heineken bottle.

But snarkiness aside, the real news is that Heineken will be reducing the number of package sizes they offer worldwide “from fifteen to five bottles sizes.” I understand any company’s reasons for reducing the number of items they sell, to a point at least. As they concede, it’s being done to achieve “greater efficiencies in the supply chain.” And it may not mean anything, but then again I can see at least one possible scenario that could play out. If Heineken cuts two-thirds of its package sizes, it’s not too hard to imagine the other international beer companies doing likewise. With the vast majority of glass manufacturer sales going to just a few companies, most likely they’d simply discontinue making the package sizes that Heineken and the others abandon. That would make those other ten bottles sizes unavailable for smaller breweries, too, or at least prohibitively expensive. Maybe that’s a stretch, but at a minimum I think it at least bears watching.

The changes will start early next year, first in Western Europe, and then the rest of the world over the balance of the year.

Heineken_Can_Tactile
The new can with “tactile ink.”

Filed Under: Breweries, News Tagged With: Big Brewers, Bottles, Business, Cans, Heineken, International, Packaging

Sam Calagione Discusses Brew Masters On Fox News

December 3, 2010 By Jay Brooks

dogfish-head-green
Fox Business yesterday did an interview with Sam Calagione, of Dogfish Head Brewery, promoting his new Discovery channel show, Brew Masters.

Filed Under: Beers, Breweries, Just For Fun, News, Related Pleasures Tagged With: Interview, Mainstream Coverage, Video

Next Session For The Accidental Tourist

November 22, 2010 By Jay Brooks

session-the
Our 46th Session will be hosted by Mike R. Lynch of Burgers and Brews. His topic is “An Unexpected Discovery: Finding Great Beer in the Last Place You’d Look,” or as he describes it:

I recently drove out to Colorado for a concert, and realized this was a perfect opportunity to stop at as many “beer destinations” as I could. I researched, plotted routes, looked at maps, and generally planned the entire trip around beer. What I was surprised to find was that despite all the amazing stops I planned, one of the best beer experiences of the trip was completely accidental. I found great beer in the last place I thought to look for it.

Has this happened to you? Maybe you stumbled upon a no-name brewpub somewhere and found the perfect pale ale. Maybe, buried in the back of your local beer store, you found a dusty bottle of rare barleywine. Perhaps a friend turned you on to a beer that changed your mind about a brewery or a style. Write about a beer experience that took you by surprise.

So see if you can get off your armchair and make your own unexpected discovery for the next Session on Friday, December 3.

Filed Under: Breweries, The Session Tagged With: Announcements, Travel

The Chicago Beer Market

November 22, 2010 By Jay Brooks

chicago
Chicago Business has a lengthy, but interesting, article online about the beer market in the windy city. It’s entitled Pay-to-play infects Chicago beer market, Crain’s investigation finds, and was written by a trio of reporters: James Ylisela Jr., David Sterrett and Kate MacArthur.

Corruption, of course, infects virtually all business everywhere and while Chicago has an elevated reputation because of its history, it seems to me what is exposed here is happening in many places. When it comes to the smaller breweries, most just understand that they can either go along with it or not, based on their own individual company philosophy. I don’t think it makes any one of them good or bad, it’s just different responses to the markets in which they’re trying to sell their products. In a sense, there’s a trade off with the three-tier system. It has advantages and disadvantages that manifest themselves in different ways in different states. That’s what the film Beer Wars tried to expose, which is simply the uneasy way in which the beer industry actually works.

But give it a read and let me know what you think. Oh, and be sure to read all the comments, too.

Filed Under: Beers, Breweries, Politics & Law Tagged With: Chicago, Illinois

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