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Jay R. Brooks on Beer

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Beer City USA

May 8, 2009 By Jay Brooks

all-america-city
A few weeks ago, Charlie Papazian, at his Beer Examiner blog, launched a poll in conjunction with the upcoming American Craft Beer Week to have people vote for their choice for Beer City USA. The results are now in:

beer-cities

The Top 10 Vote-Getters

  1. TIE: Portland, OR / Asheville, NC
  2. Philadelphia, PA
  3. San Diego, CA
  4. St. Louis. MO
  5. San Francisco/Oakland – Bay Area, CA
  6. Seattle, WA
  7. Denver, CO
  8. Portland, ME
  9. Milwaukee, WI
  10. Fort Collins, CO

It probably goes without saying that the results are hardly scientific, but that doesn’t render them meaningless. They do, I’d suggest, indicate which local communities care deeply about their local beer culture and also have a very well-developed online presence that is able to motivate that community to action. To further clarify, I mean both conditions have to exist, both pride and performance for a particular community to be high in the rankings.

The results were, I’m sorry to say, tainted somewhat by some early ballet-stuffing that somehow got around the one vote protocol in the polling software. I guess I shouldn’t be surprised that quite a bit of it came from the Bay Area, after all this is Silicon Valley. But I was shocked all the same, and not a little embarrassed that some bad apples in my region thought cheating was the way to win, not that we were the only ones. I commend Charlie for putting a stop to that early on and decisively. I suspect that some votes that were legitimate probably didn’t get through or were discarded, but that’s what happens when you try to game the system. But I still can’t shake those lingering feelings that cast a shadow on the efficacy of the results, despite the good intentions of all the parties involved.

Still, despite that, it was a fun idea and very interesting to see which communities stepped up with swelling pride for their own local beer scenes. Congratulations to all the winners, but I’d say we’re all winners to have so many great beer destinations around the country. That wasn’t true as recently as two decades ago, maybe less. We’ve come a long way, baby.

But maybe we shouldn’t stop there. Remember all the “All-American Cities” that the National Civic League has been declaring since the 1950s? Actually 1949 was the first year the award was given to ten American communities and they’ve continued to do so each year since. “The award is the oldest community recognition program in the nation and recognizes communities whose citizens work together to identify and tackle community-wide challenges and achieve uncommon results. Since the program’s inception in 1949, more than 4,000 communities have competed and over 500 have been named All-America Cities.” Winning cities get to put up the sign below at the entrance to their community.

all-america-city

So here’s what I’m thinking. It’s a pie-in-the-sky idea, but what the hell. Nothing ventured, nothing gained. How cool would it be if there was an organization like a “National Beer Community League” that each year accepted nominations from communities who believed they were worthy of the title “Beer City USA”? There would have to be some criteria like breweries, brewpub and defined “good beer bars” per capita, the number of local festivals, beer dinners and other events, and things like that. Then maybe five communities each year get the “Beer City USA” award and are allowed to put a sign like this up.

beer-city

Filed Under: Breweries, Just For Fun, News Tagged With: Poll, Statistics, United States

A Post-Bud World

April 13, 2009 By Jay Brooks

a-b
Came across this interesting tidbit at Stan’s Appellation Brewing, which he found at the St. Louis Business Journal. It’s an interesting little story about where many of the ex-Bud employees — the ones in positions of power — ended up or what their fate appears to be. It’s called Life After Anheuser-Busch.

The gist of the story is that many talented businesspeople have left A-B in the five months since InBev bought A-B. As Stan points out, in the first two months of this year, “[r]oughly 2,400 salaried employees, or about 40 percent of its St. Louis workforce, took early retirement buyouts or [received] pink slips.”

Doug Muhleman, who was the VP of Brewing Operations and Technology, is growing grapes and making wine on 20 acres in, of all places, Healdsburg, in Sonoma County, just up the road. For several years he’s been growing merlot and zinfandel grapes but he and his wife, Juli, have decided to make a go of their Muhleman Family Vineyards. I’d met Muhleman a couple of times, and he always struck me as a very good guy. At first, Sonoma didn’t make sense, but he went to UC Davis, so that’s the Northern California connection.

Another former star, Bob Lachky, who was the VP of Global Industry and Creative Development, is “Best known as the guy behind Anheuser-Busch’s Budweiser frogs, football-playing Clydesdales, “Louie the Lizard,” “Wassup?!” and “Real Men of Genius” advertising campaigns. Now 55, he plans to stay put in St. Louis where he is considering an investment in an online start-up and exploring the launch of his own content development firm.”

Catch up on what seven more former A-B execs are up to now, too. I’m glad so many landed on their feet — seriously — and maybe it’s my bleeding little liberal heart, but I’d like to hear that the more colorfully collared have fared as well. Unfortunately, not only is that probably not the case, but that’s not something the business press seems to care that much about. It’s just not their audience.

 
The article also had this great illustration that sums up the story perfectly, done by a Michael Behrens.

eagle-flies

Filed Under: Breweries, News, Politics & Law Tagged With: Anheuser-Busch, Anheuser-Busch InBev

The Top 50 Annotated 2008

April 13, 2009 By Jay Brooks

ba
This is my third annual annotated list of the Top 50 so you can see who moved up and down, who was new to the list and who dropped off. So here is this year’s list again annotated with how they changed compared to last year.

  1. Anheuser-Busch InBev; #1 last year, no surprises, apart from the name change
  2. MillerCoors; ditto for #2, including a name change
  3. Pabst Brewing; Moved up 1, thanks to Miller/Coors merger
  4. Boston Beer Co.; Moved up 1, thanks to M/C, before that 2 years at #5
  5. D. G. Yuengling and Son; Moved up 1, thanks to M/C
  6. Sierra Nevada Brewing; Moved up 1, thanks to M/C
  7. Craft Brewers Alliance; Widmer moved up 4 & Redhook 5 as a combined company
  8. New Belgium Brewing; Same as last year
  9. High Falls Brewing; Same as last year
  10. Spoetzl Brewery; Same as last year
  11. Pyramid Breweries; Up 2 spots, their 2nd two spot jump in a row
  12. Deschutes Brewery; Up 4 from #16 last year
  13. Iron City Brewing (fka Pittsburgh Brewing); Up 4 from #17 last year
  14. Minhas Craft Brewery; Up 1 over last year
  15. Matt Brewing; Down 1 spot, switched places with Minhas
  16. Boulevard Brewing; Up 2 from #18 last year
  17. Full Sail Brewing; Up 2 from #19 last year
  18. Magic Hat Brewing; Up 4 from #22
  19. Alaskan Brewing; Up 2 from #21 last year
  20. Harpoon Brewery; Same as last year
  21. Bell’s Brewery; Up 3 from #24 last year
  22. Goose Island Beer; Up 3 from #25 last year
  23. Kona Brewing; Shot up 14 from #37 last year, after dropping Down 14 the year before
  24. Anchor Brewing; Down 1 from #23, 2nd year Down 1
  25. August Schell Brewing; Up 1 from #26 last year
  26. Shipyard Brewing; Up 1 from #27 last year
  27. Summit Brewing; Up 1 from #28 last year
  28. Stone Brewing; Up 5 from 33, after moving Up 4 last year & 11 the year before
  29. Mendocino Brewing; Same as last year
  30. Abita Brewing; Same as last year
  31. Brooklyn Brewery; Up 1 from #32 last year
  32. New Glarus Brewing; Up 4 from #36, after dropping 1 last year, but jumping 10 spots the year before
  33. Dogfish Head Craft Brewery; Up 5 from #38, after being Up 4 the year before
  34. Long Trail Brewing; Up 1 #35
  35. Gordon Biersch Brewing; Down 4 from #31, from Down 6 the previous year
  36. Rogue Ales; Down 2 from #34, canceling being Up 2 the year before
  37. Great Lakes Brewing; Up 3 from #40
  38. Lagunitas Brewing; Up 3 for 2nd year, this time from #41 last year
  39. Firestone Walker Brewing; Same as last year
  40. Sweetwater Brewing; Up 3 for second time, this time from #43 last year
  41. Flying Dog Brewery; Up 1 from #42 last year
  42. BJs Restaurant & Brewery; Up 7 from #49 last year
  43. Rock Bottom Brewery Restaurants; Up 2 from #45 last year
  44. BridgePort Brewing; Same as last year
  45. Odell Brewing; Up 3 from #48 last year
  46. Victory Brewing; Up 4 from #50 last year
  47. Straub Brewery; Same as last year, after dropping 4 the previous year
  48. Cold Spring Brewery (fka Gluek Brewing); Down 2 from #46 last year
  49. Mac and Jack’s Brewery; Redmond WA; Not in Top 50 last year
  50. Big Sky Brewing; Missoula MT; Not in Top 50 last year

Unlike last year, no breweries dropped off the list, primarily because consolidation in the market cased many to rise a couple of places, making room for two new breweries on the list.

Filed Under: Breweries, Editorial, News Tagged With: Statistics, United States

Top 50 Craft Breweries For 2008

April 13, 2009 By Jay Brooks

ba
The Brewers Association just announced the top 50 breweries in the U.S. based on sales, by volume, for 2008, which is listed below here. For the second time, they’ve also released a list of the top 50 craft breweries based on the new definition adopted by the Brewers Association last year. Here is the new craft brewery list:

  1. Boston Beer Co.; Boston MA
  2. Sierra Nevada Brewing; Chico CA
  3. New Belgium Brewing; Fort Collins CO
  4. Spoetzl Brewery (Gambrinus); Spoetzl TX
  5. Pyramid Breweries; Seattle WA
  6. Deschutes Brewery; Bend OR
  7. Matt Brewing; Utica NY
  8. Boulevard Brewing; Kansas City MO
  9. Full Sail Brewing; Hood River OR
  10. Magic Hat Brewing Company; South Burlington VT
  11. Alaskan Brewing; Juneau AK
  12. Harpoon Brewery; Boston, MA
  13. Bell’s Brewery; Galesburg MI
  14. Kona Brewing; Kailua-Kona HI
  15. Anchor Brewing; San Francisco CA
  16. Shipyard Brewing; Portland ME
  17. Summit Brewing; Saint Paul MN
  18. Stone Brewing; Escondido CA
  19. Abita Brewing; New Orleans LA
  20. Brooklyn Brewery; Brooklyn NY
  21. New Glarus Brewing; New Glarus WI
  22. Dogfish Head Craft Brewery; Lewes DE
  23. Long Trail Brewing; Bridgewater Corners VT
  24. Gordon Biersch Brewing; San Jose CA
  25. Rogue Ales/Oregon Brewing; Newport OR
  26. Great Lakes Brewing; Cleveland OH
  27. Lagunitas Brewing; Petaluma CA
  28. Firestone Walker Brewing; Paso Robles CA
  29. Sweetwater Brewing; Atlanta GA
  30. Flying Dog Brewery; Denver CO
  31. BJs Restaurant & Brewery; Huntington Beach CA
  32. Rock Bottom Brewery Restaurants; Louisville CO
  33. Bridgeport Brewing; Portland OR
  34. Odell Brewing; Fort Collins CO
  35. Victory Brewing; Downingtown PA
  36. Mac and Jack’s Brewery; Redmond WA
  37. Big Sky Brewing; Missoula MT
  38. Gordon Biersch Brewery Restaurants; Chattanooga TN
  39. Karl Strauss Breweries; San Diego CA
  40. Breckenridge Brewery; Denver CO
  41. Lost Coast Brewery; Eureka CA
  42. Otter Creek Brewing; Middlebury VT
  43. Utah Brewers Cooperative; Salt Lake City UT
  44. North Coast Brewing; Fort Bragg CA
  45. Blue Point Brewing; Patchogue NY
  46. Boulder Beer; Boulder CO
  47. Pete’s Brewing; San Antonio TX
  48. McMenamins; Portland OR
  49. Anderson Valley Brewing; Boonville CA
  50. The Saint Louis Brewery; St Louis MO

From the press release:

“In 2007, 35 of the top 50 brewing companies were small and independent craft brewers. In 2008 there were 37,” states Paul Gatza, Director of the Brewers Association. “Craft brewers continue to have success and generate excitement behind the flavorful beer movement, but not without recent challenges including price increases for raw materials and supplies, as well as access to market issues.”

Changes from last year’s list include breweries moving up or down in the rankings based on volume sales. There was one new entrant into the Top 50 Craft list, The Saint Louis Brewery, and two craft brewers have claimed spots in the Top 50 Overall list—Big Sky Brewing Co. and Mac & Jack’s Brewery. Consolidation of MillerCoors, last year’s number 2 and 3 brewers, opened up a slot, and the merger of Widmer Brothers and Redhook into the company now named Craft Brewers Alliance, Inc. opened up another slot filled by emerging small and independent craft brewers.

I’ll have my annual annotated list shortly.

 

Filed Under: Breweries, News Tagged With: Statistics, United States

Das Bierbrauen

March 31, 2009 By Jay Brooks

film
Here’s another very cool old beer video that was sent to me by Steve Altimari, brewmaster at Valley Brewing, who got it from Brian Hunt at Moonlight Brewing. Anyway, it’s a nearly twelve-minute silent film (with appropriately cheesy music) from Germany around the 1920s and shows the brewing process in film and crude animation. The original title was Das Bierbrauen.

The video is a part of Classic Beer Commercials, Vol. 3, available on DVD from TV Days. The YouTube title is Visit A German Beer Factory 1930 but in the DVD description says it’s from the 1920s. Either way, enjoy!

Filed Under: Breweries, Just For Fun Tagged With: Science of Brewing, Video

Dr. Bill Joins Stone

March 18, 2009 By Jay Brooks

According to the Stone Blog, as of Monday, Dr. Bill Sysak has joined Stone Brewing as the Beverage Coordinator of Stone Brewing World Bistro & Gardens.

dr-bill

Believe it or not, this is Dr. Bill’s first job in the beer industry, though he’s been involved in the beer world for quite some time. I profiled Dr. Bill a few years ago for an article on Beer Geeks I did for Beer Advocate magazine. He’s justly famous for the legendary beer-tasting marathon parties he threw a few times each year. Congrats, Bill.

Filed Under: Breweries, News Tagged With: California, Southern California

My Beer Predictions for 2009

January 10, 2009 By Jay Brooks

crystal-ball
I keep seeing ads on television for Nostradamus and others’ predictions that the world will end in 2012, so I guess it’s time to get cracking on my own vague, hare-brained predictions. First of all, I do not believe the world will end on December 21, 2012 so you can stop planning your end of the world blow-out parties and put away that R.E.M. CD. It’s time once again to look into the crystal malt ball and try to divine the future. Let’s see if anything that happened last year can be used to predict what might happen in the beer industry in 2009. Here are five things I think will happen this year. Let’s see how I do a year from now. What are your predictions?

 
Collaboration Beers: 2009 will be the year of the collaboration beer, a trend that’s been building for the past few years. But this year I think you’ll see a steep rise in the number of breweries pairing up with one another to do a special beer together.

 
Food & Beer Goes Mainstream: Last year I predicted 2008 would be the year of the beer dinner, and I think that was largely correct. I was invited to more beer dinners in the first quarter of last year than the entire year before that, and not because my popularity as a dinner guest grew. More restaurants discovered just how well beer and food work with one another and, perhaps more importantly, some culinary schools finally started including beer in their curricula (it’s a sad fact that most only teach students about cooking with wine and pairing it, a decidedly narrow-minded, elitist philosophy). With so many successful experimenters last year, it seems almost inevitable that we’ll see beer pairings on menus, special dinners and an increased use of beer as an ingredient from not only more fine stand-alone restaurants, but also some chains, too.

 
Merger Shakeouts: Many people have been putting their heads in the sand, saying that the recent mergers will have no effect whatsoever for consumers or small brewers. This year they will finally be proven wrong. For some time now, distributor consolidations have been on the rise and have been making it tough for some smaller breweries to gain access to market or to have their brands adequately represented in the marketplace. With the Coors/Miller merger and the InBev acquisition of Anheuser-Busch, this will be the year what that means will come dramatically into focus as the distributor adjustments, mergers, closings, etc. settle out. I believe this will continue to make things difficult for small brewers trying to bring their beer to market or increase their distribution to new areas, but time will tell. It may, of course, create opportunities for self-distribution or new boutique distributors to be created with small portfolios of craft beers.

 
Beer Prices Will Continue To Rise: Access to most hop varieties and all malts seem secure, though prices will continue to remain high, causing additional price adjustments throughout the year. It will be two more years before acreage newly planted last year will be at full yield. Between that and rising energy costs and price going up for virtually everything, it’s inevitable that the price of beer will go up again. I think the major companies will try their best to keep prices down as best they can, but it’s going to be difficult for them to continue with rzor-thin margins, especially with the rising costs plus at least one having to pay of the largest cash-buyout in history.

 
New Drys’ Attacks Will Be More Aggressive: As we saw in 2008, Neo-Prohibitionists will use almost any tactic to further their agenda. They really ramped up their attacks on drinking society and showed just how far they were willing to go to remove alcohol from society. I think we’ll see that played out more and more and no doubt we’ll see many states tax structures targeted as the economy tanks, with alcohol used as a convenient scapegoat to pick up the tab for years of fiscal irresponsibility not of their making. Beer will again, as usual, take the major brunt as the New Drys perceive it the greater threat because of its popularity. As the backlash of their failed policies continue with new common sense suggestions of returning the drinking age to 18 to be in line with the rest of the civilized world will expose them to more and more criticism, and hopefully more and more politicians will be emboldened to ignore their bullying tactics, but sadly that may still a few years in the future.

 

Filed Under: Beers, Breweries, Editorial, Just For Fun, News Tagged With: Predictions

Sacramento Closes Oasis, But Still Brewing

January 5, 2009 By Jay Brooks

sac-brew
I learned today that the Oasis location of Sacramento Brewing on Madison Avenue in Citrus Heights has closed its doors for good. The original location at Town and Country Village is alive and well and will continue as usual. Recent rumors that Sacramento Brewing was in danger of closing are simply not true. After the remaining beer in the tanks at Oasis is finished, all production — including bottling — will take place at Town & Country.

I’m told business at the Oasis location was always hand to mouth, even from the very beginning, but with the economic times we currently face dipped down below profitable levels. At Town and Country, on the other hand, business remains good and the new owner is optimistic and confident that will continue.

Head brewer Peter Hoey tells me that he will concentrate on having at least a dozen Sacramento beers on tap at any given time and will begin introducing guest taps, possibly as many as 24 in an effort to make the brewpub a Sacramento destination for not only his beers, but better beers of all stripes.

sacbrew-oasis
Some some good news, some bad. I’m certainly pleased to learn that the brewery is not closing. I think Peter is a talented, under-appreciated brewer so it will interesting to see what he comes up with this year in the way of specialty beers, which he promises won’t be dull.

Filed Under: Breweries, News Tagged With: California, Northern California, Sacramento

KVIE On Tap

November 28, 2008 By Jay Brooks

I keep forgetting to share this, but as it’s a slow news day, I figured today would be a good time. The PBS station in Sacramento, California, KVIE, created a show they called “On Tap” all about beer, and specifically beer in Sacramento. It was hosted by local sports announcer and television host Gary Gelfand. He interviewed Fritz Maytag, Charlie Bamforth (Professor at U.C. Davis), Ken Grossman (Founder of Sierra Nevada) and Don Barkley (founder of Mendocino Brewing and currently brewmaster at Napa Smith Brewing), along with presiding over a tasting of Sacramento beers with Rick Sellers (Draft magazine and Pacific Brew News), J.J. Jackson (owner of the Original Homebrew Outlet) and myself. The show aired in August (I think) and you can order the show on DVD online. You can also watch the full tasting that we did online, only a portion of which was used in the show that aired. Click on “Bonus Video” and then “Extended Beer Reviews” at the KVIE Viewfinder.

ontap-1
Rick Sellers, me and J.J. Jackson tasting beer at the Fox & Goose Public House in Sacramento.

on-tap
This is the logo they created for the show.

ontap-2
I’m sure I was making some point here. That or practicing my goofy hand gestures.

Filed Under: Beers, Breweries Tagged With: California, Northern California, Sacramento, Television, Video

Liquidated Liquid Lauded

September 4, 2008 By Jay Brooks

farmhouse-bc
I try not to pick on my fellow beer writers too much, especially as I’m acutely aware of my own imperfections and ability to make mistakes. I’m human, too, just like everyone else. But I make an exception for Todd Haefer, who writes the syndicated column “The Beer Man” for Gannett News Service. He took over for the original — and now Real Beer Man — Jim Lundstrom, when he left his position in 2005. You can read Jim’s account in a comment from a previous post I did about one of Haefer’s articles. I’ve written twice about Haefer spreading information I considered, um … unhelpful … back in the fall of 2006. One was about declaring barrel-aged beer dead and the other trashing Lagunitas’ labels.

Since then, I’ve pretty much ignored him. Whenever I see his byline come up in the wires, I just don’t look at it, figuring it’s not really worth my time. Maybe that’s unfair, but a Bulletin reader sent me his latest missive (thanks Doug) and I see I haven’t been missing much. It’s titled Farewell to Farmhouse Kolsch and sings the praises of a Kolsch brewed at least nine months ago, and probably even longer than that. Farmhouse Brewing was the brainchild of my friend Jeff Moses. He created the brand when he took over as GM of Coast Range Brewing in Gilroy, California several years ago. The Coast Range brand inexplicably didn’t sell well and so he figured a new brand name wouldn’t carry the same baggage. Coast Range’s brewer, Peter Licht, was quite talented and came up with some tasty beers under the Farmhouse label. Farmhouse beers did reasonably well, but it wasn’t enough to stave off the inevitable and Coast Range filed a Chapter 11 Reorganization bankruptcy in December of 2007, shuttering their doors at the same time. Having looked at the filing (I used to be in the bankruptcy business, believe it or not) it did not look good for their eventual successful reorganization owing primarily to some outstanding tax burdens accumulated over the years. Something like only one out of every ten Chapter 11 filings results in a successful reorganization. Most are converted to liquidation bankruptcies, with assets sold off to pay creditors.

Given their dire outlook, I stopped paying attention and right now don’t know where their case is at this point. It’s probably not over yet. These things tend to take a while. But in the meantime, whatever beer had been bottled before (or possibly just after) the filing is, according to the Beer Man, now being sold in Wisconsin, and he’s heard it’s also in Minnesota and New York, too. Undoubtedly, the Trustee got whatever he could for the beer and sold it at fire sale prices, probably cents on the dollar, just to get rid of it and get at least something for creditors.

Haefer speculates about their curious marketing of a Kolsch as a farmhouse ale — dude, there is no marketing for this beer, the company no longer exists. And when there was it was a brand name, a label, they never intended that anyone think all the beers were trying to be authentic farmhouse beers. All of the labels featured a crude folk-style painting of a barn from the area where the style of beer was originally brewed. Nobody was pretending that Kolsch or Porter or IPA was a farmhouse beer in terms of its style.

farmhouse-kolsch

Haefer goes on to give us his tasting notes on the beer, finding no fault with it whatsoever, and expressing his sadness in knowing that “it will no longer be made.” He finishes the article with some helpful hints to guide his readers on how they might find this elusive, all but extinct beer.

Since the brewery is no longer producing, the availability of Farmhouse Kolsch depends on whether local distributors took advantage of the liquidation sale. The brewery’s other beers that may pop up include a porter, saison, pale ale, imperial pale ale and a pilsner. It’s sad to have a beer like this and know it will no longer be made.

Many beers are available only regionally. Check the brewer’s Web site, which often contains information on product availability by mail.

Haefer knows they’re in bankruptcy and no longer brewing. What makes him think someone is updating the website with who’s carrying the liquidated beer outside of their home market? And couldn’t he have checked first? That way he would have discovered for himself that there’s almost no information about their availability on the website.

I guess I’m baffled by why any writer would choose to champion a beer that almost no one reading his work could find and even if they could, would be well past its prime, having been out-of-code for at least five months. Coast Range, like most craft breweries, did not pasteurize their beers, giving them a shelf life of roughly 3-4 months. That it’s so good to the Beer Man’s taste is either a testament to the craftsmanship and longevity of the beer itself, beating the odds and presumably having been handled spectacularly well every step of its long journey from brewery to warehouse to cross-country discount store, or to something else entirely — which decorum prevents me from saying. But I think you can figure it out. Beer man indeed.

Filed Under: Beers, Breweries, Editorial Tagged With: California, Writing

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