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Our Victuals Being Much Spent, Especially Our Beere

March 19, 2013 By Jay Brooks

mayflower-ship
Today is the birthday of William Bradford, who was born March 19, 1590 and was aboard the Mayflower on its journey to found Plymouth Colony in today what is part of Massachusetts. Although not initially a leader, he became governor of the colony, a post he held for thirty years, and is generally credited with creating the first Thanksgiving.
william-bradford
Bradford kept a journal covering the years 1620 to 1647, which was later published in a variety of forms, including in Of Plymouth Plantation and Mourt’s Relation: A Journal of the Pilgrims at Plymouth. Within the world of beer, Bradford is best known for his diary entry suggesting that the colonists dropped anchor in Plymouth Bay because they’d run out of beer, though he put it quite a bit more elegantly; “we could not now take time for further search or consideration, our victuals being much spent, especially our beer.”

In context, of course, the meaning is changed somewhat:

That night we returned againe a ship board with resolution the next morning to settle on some of those places. So in the morning, after we had called on God for direction, we came to this resolution, to go presently ashore again, and to take a better view of two places which we thought most fitting for us; for we could not now take time for further search or consideration, our victuals being much spent, especially our Beere, and it being now the 19. [new style 29th] of December. After our landing and viewing of the place, so well as we could, we came to a conclusion, by most voyces, to set on the maine Land, on the first place, on an high ground where there is a great deale of Land cleared, and hath beene planted with Corne three or four yeares agoe, and there is a very sweet brooke runnes under the hill side, and many delicate springs of as good water as can be drunke, and where we may harbour our Shallops and Boates exceeding well, and in this brooke much good fish in their season: on the further side of the river also much Corne ground cleared: in one field is a great hill, on which wee poynt to make a platiforme, and plant our Ordnance, which will command all round about; from thence we may see into the Bay, and farre into the Sea, and we may see thence Cape Cod.

Author and beer historian Bob Skilnik has pointed out that the myth of beer being the sole catalyst for the Pilgrims has been well documented, though still it persists. (BTW, anyone heard from Bob lately?) I’ve written about this before (but the link to the newspaper article is down) and also Don Russell wrote one of his columns about it, Don’t believe the Pilgrims’ beer myth, a few years ago, saying “it’s absurd to believe the Pilgrims anchored simply because they had run out of beer. Aside from making them sound like drunken frat boys on a transatlantic beer cruise, historical documents indicate they had other priorities. ‘In actuality, there was plenty of beer still on board for crew members who had to make the return passage to England,’ said Skilnik, author of “Beer & Food: An American History.'” As Skilnik discovered.

Expeditionary crews sent from the anchored ship had been checking the lay of the land for weeks, looking for a suitable place to build homes. Yes, food and supplies had run low. But more importantly, Skilnik noted, the cold was brutal, passengers were dying and the ship’s crew wanted to return to Europe. Meanwhile, there was fowl and fresh water waiting on shore. It wasn’t the shortage of beer that finally prompted the Pilgrims to give up the ship, Skilnik said. It was plain common sense.

The fault, Skilnik contends, begins with a full page ad in the Washington Post from January 8, 1908 taken out by Anheuser-Busch for Budweiser. This was just as the forces for prohibition were intensifying their efforts, and the breweries were finally starting to recognize the threat. Damage control was initiated, but most historians see it it now as “too little, too late,” and this ad was most likely a part of that effort to show beer in a better light. The fake newspaper page contains stories about beer through history, including the pilgrim’s tale.

bud-pilgrim-full-page-ad-1908-copy

The pilgrims appear in the story in the second column from the left, at the top.

beer-on-mayflower

That was the beginning. Before, and after Prohibition, advertising continued to make the connection, in fact tried to make it even stronger. As Russell continues, “After Prohibition, the message grew even slicker, with an annual Thanksgiving publicity campaign from the U.S. Brewers Association. Each Thanksgiving throughout the 1930s and ’40s, newspaper readers were treated to features with headlines like, ‘Beer, Not Turkey, Lured Pilgrims to Plymouth Rock.'”

Bradford may have written it, but hundreds of years later, it’s not quite the smoking gun we’ve been let to believe.

Dalins_Bradford
Statue of William Bradford in Plymouth Rock State Park, Massachusetts.

But Bradford’s journals also contain additional references to beer. Here’s a few more Bradford quotes with beer in them.

November 15:

In the morning so soon as we could see the trace, we proceeded on our journey, and had the track until we had compassed the head of a long creek, and there they took into another wood, and we after them, supposing to find some of their dwellings, but we marched through boughs and bushes, and under hills and valleys, which tore our very armor in pieces, and yet could meet with none of them, nor their houses, nor find any fresh water, which we greatly desired, and stood in need of, for we brought neither beer nor water with us, and our victuals was only biscuit and Holland cheese, and a little bottle of aquavitae, so as we were sore athirst.

Mid-November:

Again, we had yet some beer, butter, flesh, and other such victuals left, which would quickly be all gone, and then we should have nothing to comfort us in the great labor and toil we were like to undergo at the first. It was also conceived, whilst we had competent victuals, that the ship would stay with us, but when that grew low, they would be gone and let us shift as we could.

Christmas Day:

Monday, the 25th day, we went on shore, some to fell drink water aboard, but at night the master caused us to have some beer, and so on board we had divers times now and then some beer, but on shore none at all.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: History, Massachusetts, UK

Field Guide To Hops

March 19, 2013 By Jay Brooks

hops-2
Today’s infographic comes from the homebrewing book Beer Craft: A Simple Guide to Making Great Beer, by William Bostwick and Jessi Rymill. Dwell magazine did a profile of the book, including this page with their Field Guide to Hops.

field-guide-to-hops
Click here to see the field guide full size.

Filed Under: Beers, Just For Fun Tagged With: Hops, Infographics

Drink Like The Irish

March 17, 2013 By Jay Brooks

stpatrick
Today’s infographic is from NerdWallet, and is part of a story on St. Patrick’s Day trends in how people are celebrating this year. In Study: Consumers Can Save $2.6 Billion By Avoiding Pubs and Sticking to House Parties This St. Patrick’s Day. I’m not sure if I’m convinced, although I’ve avoided going out for St. Patrick’s Day for years. Still, some interesting bits of information.

stpat-infog
Click here to see the infographic full size.

Filed Under: Beers, Just For Fun Tagged With: Holidays, Infographics, Ireland

Funky Brewsters

March 16, 2013 By Jay Brooks

beer-styles
Today’s infographic is a funny one, and comes from the Huntsville Beer Week, which took place in Alabama last October. The local paper created a fun poster for the event, entitled Funky Brewers, which anthropomorphized various styles of beer, giving them unique personalities that corresponded to the character of their flavors. It was created by the staff of the Huntsville Times and illustrated by Bethany Bickley, and the whole process is explained in Brewing up something special for the weekly entertainment tab in Huntsville, Ala. at the website of the American Copy Editors Society. To fully appreciate the humor, not all of which works, you really need to see it full size.

Huntsville-funky-brewsters
Click here to see the poster full size.

 

LA Funk Calendar

Filed Under: Beers, Just For Fun Tagged With: Beer Styles, Humor, Infographics

Beer Me Up, Scotty

March 15, 2013 By Jay Brooks

star-trek-transporter
For a little Friday frivolity, here’s a commercial for the Argentina beer Cerveza Andes, showing the Teletransporter devices they’ve installed in bars throughout South America. Try to ignore the misogynist overtones, and remember it’s meant to be a joke that plays on unfair stereotypes, which doesn’t mean you can’t find it funny. The idea is that Andes built transporters, like from Star Trek — sort of — to help men sneak out for a beer, without getting caught.

teletransporter-andes

Here’s the description, from the ad agency that created the ads:

Many beer brands speak to men in a shared tone showing to them that they really understand their needs. Yet, up to now, all intentions were expressed by a message without and action plan. Andes, the leader beer in the Andina Region of Argentina, presents: Andes Beer: Teletransporter — a revolutionary invention capable of doing something almost impossible: men can now go to a bar and share an Andes beer with friends without having any problems with their girlfriends. Andes Teletransporter Booths have been installed at the main bars of Mendoza, Argentina. Einstein mentioned that teletransportation was impossible since objects could not conduct faster than light. Einstein was wrong!

But just watch the subtitled ad below.

While currently impossible, apparently we may actually be getting closer to teleportation, believe it or not. According to zdiaz.com :

In December of 1997, Scientists in an Austrian laboratory destroyed bits of light in one place and made perfect replicas appear about 3 feet away. In 2004 Physicists carried out a successful teleportation with particles of light over a distance of 600 meters across the River Danube in Austria. And in 2006 Physicists demonstrate the first successful entanglement of the quantum states of photons (in a laser beam) with the quantum states of physical matter. Sure this is a long way from having breakfast in Paris, lunch in New York and Dinner in Beijing, but we are almost getting there.

It was reported by the BBC in Teleportation goes long distance and in Teleportation breakthrough made and it was also done successfully in Japan, as reported in Quantum leap: bits of light successfully teleported. And then last year, they broke a new distance record when Physicists Quantum Teleport Photons Over 88 Miles. It may be a very long way off, but who knows. Maybe someday we really can say, “beer me up, Scotty.” Here’s an interesting overview of the science behind teleportation, if you’re interested in learning more about it. And here’s another one by Gary Garrison and also one from How Stuff Works?

teleport

Filed Under: Beers, Just For Fun Tagged With: Advertising, Argentina, Video

A Beers Of The World Tree Of Life

March 15, 2013 By Jay Brooks

earth-2
Today’s Beers of the World infographic is a Tree of Life design “representing 120 Beers from Around the World.” It’s the work of Aristide Lex , an Architectural designer from Boston. It doesn’t appear to be a universal chart so much as an exercise in organization, and an elegant one at that.

beers-of-the-world-1

Here’s a description of his Beers of the World:

This poster design combines elements of graphic design and information architecture. A collection of 120 beers is organized in a radial array. Like a tree of life, the information branches outward as it narrows in specificity – continents, countries, cities, and brands. Each beer has an icon identifying coast shape, color, and brew style, and a radial bar graph shows brand longevity. Many trends become evident through the heirarchical display. For example, it’s no suprise that longevity is weighted geographically.

beers-of-the-world-2

Here’s some close-ups of the chart.

beers-of-the-world-3

And below is a short 3-second video of how the chart is organized.

Filed Under: Beers, Just For Fun Tagged With: Infographics, International

Marzen Madness 2013

March 15, 2013 By Jay Brooks

basketball
I may not be college basketball’s biggest fan, but I do still enjoy March Madness every year. The tournament is usually a fun diversion for a few weeks each year, so for the third straight year, I’ve set up a fantasy game, similar to fantasy football. It’s a bracket game through Yahoo which I call “Märzen Madness.” It doesn’t look like there’s a limit to the number of people who can play, so sign up and make your picks before March 19, which is when the first games take place.

marzen-madness-2

To join Märzen Madness and play the Yahoo! Sports Tournament Pick’em game, just follow this instructions below. You’ll also need a Yahoo ID (which is free if you don’t already have one).

To accept the invitation, just follow this invitation link. For reference, here’s the group information.

Group ID#: 17084
Password: beer

Good luck everybody.

marzen-madness

Filed Under: Just For Fun, Related Pleasures Tagged With: Announcements, Games, Sports

Limited Release Beer’s Pliny the Younger Video

March 15, 2013 By Jay Brooks

pliny-the-younger
During this year’s Pliny the Younger release day at Russian River Brewing last month, I met Ron and Rob, who have embarked on creating a video series of rare beer releases under the banner of Limited Release Beer. The idea is to go around the country documenting the brouhaha surrounding each rare beer’s release. So far they’ve done videos for Portsmouth’s Kate the Great, Three Floyd’s Dark Lord, Surly’s Darkness, and the Bruery’s Black Tuesday. The latest video, of course, was just released, and it was this year’s Pliny the Younger.

The video runs about 17 minutes, and includes some background history and information, the day itself, a nice interview with Vinnie Cilurzo talking about Pliny, a Mission Impossible-style animation of stealing some Pliny to take back to their “expert taster,” which turned out to be a trick. I assume that must be part of each episode, and they included it only because it’s in the other episodes, too. Then they finish up with their take on the event and some tips to help you survive the next one. All in all, a fun effort.

Limited Release – Episode 5, Pliny the Younger from Limited Release Beer on Vimeo.

Filed Under: Beers, Breweries, Events, Just For Fun Tagged With: Russian River Brewing, Video

Ninkasi Brewing Process

March 14, 2013 By Jay Brooks

beer-ingredients
Today’s infographic shows the brewing process at Ninkasi Brewing in Eugene, Oregon. I’ve seen a lot of these diagrams, and even started collecting them this year in a Tumblr, Visualize Brewing, but this is one of the coolest ones I’ve seen. The detail is great, which you can see better looking at it full size.

Ninkasi
Click here to see the poster full size, and you can also download a pdf of it at the Ninkasi website.

Filed Under: Breweries, Just For Fun Tagged With: Infographics, Science of Brewing

The Chemistry Of Alcohol & Hangovers

March 14, 2013 By Jay Brooks

science
Just in time for St. Patrick’s Day this Sunday, the American Chemical Society released a video today as part of their Byte Size Science program all about The Chemistry of Alcohol and Hangovers.

AlcoholHangovers2013

For those celebrating St. Patrick’s Day with green beer, moderation is key. Alcohol has several negative effects on your body — many of which can amount to a miserable morning after. Find out the science behind those brutal hangovers and alcohol’s other effects on the body in our latest video, and maybe we can inspire some caution in your celebration this year.

Doubtful, but it’s certainly worth a try. The video below was created by the ACS Office of Public Affairs, explaining “the science behind these unpleasant after-effects that excessive drinking can have on the body.” DOn’t say you haven’t been warned.

Filed Under: Beers, Just For Fun Tagged With: Science, Video

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