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The Price Of A Beer: 1952-2016

March 9, 2017 By Jay Brooks

beer-money
I saw a slideshow recently on a genealogy website that took data from the Consumer Price Index from the Bureau of Labor Statistics and showed the price of a pint beginning in 1952 through last year, along with what that price would be in today’s money, in other words adjusted for inflation. I took it from a slideshow and turned into a table so you could more easily see the changes over time. Perhaps most surprising is that the average price of a beer is one-third less now than it was 64 years ago.

1-drink-bill

According to the data, the adjusted price for a pint peaked in the mid-1950s, 1956-57 to be specific. After that, the price has been coming down slowly but surely (with a few blips here and there) ever since. Part of that is undoubtedly efficiencies in both brewing and distribution. The on-and-off price wars that the big brewers engaged in over the last few decades must certainly have played a roll, as it kept prices artificially low across the board. At any rate, it’s interesting to see the prices all laid out like this over six decades. I’m sure others will see a lot more in the data, too.

wooden-nickel

Year
Price of Beer
Adjusted for Inflation
1952
$0.65
$5.93
1953
$0.65
$5.80
1954
$0.67
$5.93
1955
$0.67
$5.91
1956
$0.68
$6.01
1957
$0.69
$6.01
1958
$0.69
$5.82
1959
$0.70
$5.74
1960
$0.71
$5.77
1961
$0.71
$5.68
1962
$0.71
$5.62
1963
$0.72
$5.64
1964
$0.73
$5.64
1965
$0.74
$5.65
1966
$0.75
$5.63
1967
$0.76
$5.54
1968
$0.79
$5.61
1969
$0.82
$5.58
1970
$0.86
$5.58
1971
$0.89
$5.43
1972
$0.91
$5.32
1973
$0.94
$5.32
1974
$1.01
$5.38
1975
$1.09
$5.23
1976
$1.12
$4.93
1977
$1.15
$4.78
1978
$1.22
$4.76
1979
$1.32
$4.79
1980
$1.42
$4.63
1981
$1.52
$4.37
1982
$1.59
$4.14
1983
$1.65
$4.05
1984
$1.70
$4.04
1985
$1.75
$3.99
1986
$1.83
$4.03
1987
$1.88
$4.06
1988
$1.95
$4.06
1989
$2.03
$4.06
1990
$2.13
$4.07
1991
$2.35
$4.26
1992
$2.43
$4.22
1993
$2.47
$4.17
1994
$2.50
$4.10
1995
$2.54
$4.06
1996
$2.61
$4.05
1997
$2.68
$4.04
1998
$2.73
$4.08
1999
$2.80
$4.07
2000
$2.88
$4.09
2001
$2.95
$4.06
2002
$3.02
$4.04
2003
$3.08
$4.05
2004
$3.17
$4.08
2005
$3.23
$4.05
2006
$3.31
$4.01
2007
$3.41
$4.00
2008
$3.53
$4.03
2009
$3.64
$4.00
2010
$3.68
$4.06
2011
$3.73
$4.05
2012
$3.88
$4.00
2013
$3.87
$3.99
2014
$3.91
$3.97
2015
$3.95
$3.95
2016
$3.99
$3.99

nickel-beer

Filed Under: Beers, Just For Fun, News, Related Pleasures Tagged With: Economics, Statistics, United States

Bistro Double IPA Winners 2017

February 11, 2017 By Jay Brooks

bistro
Today the 17th annual Double IPA Festival was held at the Bistro in Hayward, California. I missed judging last year, but happily was able to be there again this year. We judged 68 Double IPAs and 37 Triple IPAs, and awarded three medals in each category, plus an honorable mention for each, as well.

Double IPAs

  • 1st Place: Knotty DIPA, Three Weavers Brewing
  • 2nd Place: SUM, Eagle Rock Brewery
  • 3rd Place: Hop Soup, Faction Brewing
  • Honorable Mention: Oh-so Mainey, Kern River Brewing

Bistro-DIPA-judging-2017
Our judging table in the basement of the Bistro.

Triple IPAs

  • 1st Place: Extremis, Moonraker Brewing
  • 2nd Place: Pliny the Younger, Russian River Brewing
  • 3rd Place: Tundra, Fieldwork Brewing
  • Honorable Mention: Thruster, Pizza Port Carlsbad

Bistro-DIPA-judging-2017-2
The second judging table.

Peoples Choice Awards

  • People’s Choice Award — Double IPA: Slauncher DIPA, Kaweah
  • People’s Choice Award — Triple IPA: Scarcity, Altamont Beer Works

Congratulations to all the winners.

Bistro-DIPA-2017
It was a beautiful day at the Bistro for tasting 105 Double and Triple IPAs.

Filed Under: Beers, Events, News Tagged With: Awards, Bay Area, California

Brewhog Determines 6 More Weeks Of Winter Beers For 2017

February 2, 2017 By Jay Brooks

groundhog-day
Over in Gobbler’s Knob, in Punxsutawney, Pennsylvania, Phil the Groundhog — a.k.a. the Brewhog — raised up his head this morning and looked around, and this year and saw his shadow. You know what that means? It’s six more weeks of drinking winter beers this year. Or something about a late spring, I can’t keep it straight. You can see a video of Punxsutawney Phil here. And there’s more information about Groundhog Day at the Punxsutawney Groundhog Club.

groundhog-field-beer

But this year, I suppose given how the year is going isn’t too surprising, not every groundhog agrees on what the future hold. For example, both Staten Island Chuck along with General Beau Lee in Georgia have predicted an early spring. And so did Shubenacadie Sam in Canada.

groundhog-brew-label

Although another Canadian groundhog, Balzac Billy, from Alberta, Canada, did see his shadow and so is predicting six more weeks of winter, as did Buckeye Chuck of Ohio and Essex Ed of Orange, New Jersey. And so did Big Al, a 14-foot, 1,000-pound alligator, from Texas, who is given KFC chicken each February 2. If he eats the chicken, it’s an early spring, if he passes, then it’s more winter. This year, he didn’t eat.

So it’s up in the air whether, I mean weather, we’ll have an early spring or more winter. I tend to go with the original, Punxsutawney Phil, but for no better reason then I’m from Pennsylvania. I guess we’ll have to wait and see.

alaskan-marmot
In Alaska, they celebrate Marmot Day.

Fingers crossed. And if you don’t have time to watch all of the deliciously wonderful Groundhog Day film today, here it is in a slightly shorter version just over three minutes.

Filed Under: Just For Fun, News, Related Pleasures Tagged With: Holidays, Pennsylvania

Liberty IPA

January 10, 2017 By Jay Brooks

anchor-new
When Anchor’s Liberty Ale was first released in 1975, few people knew what to make of it, and in the intervening years, I’ve heard debates on both sides about whether or not it’s a pale ale an IPA or something else altogether. Certainly it was the first beer to be brewed with Cascade hops. But Anchor seems to have an answer at last to that eternal question with the announcement today that they’re releasing a new beer, Liberty IPA, based on the original Liberty Ale. The press release is below, but all you need to know is in this sentence. “Liberty IPA is Anchor’s reimagining of the craft beer classic Liberty Ale, envisioned through the lens of today’s IPAs.”

LibertyIPAFaceLabel102216Update

Today, Anchor Brewing Company announces the release of Liberty IPA™, a bold and modern twist on an original craft classic, Liberty Ale.

Like its predecessor, Liberty IPA (6.3% ABV) is made with two-row pale malt and Cascade hops. It is the combination of Cascade with new hop varieties—Nelson Sauvin and El Dorado—that creates the mouthwateringly complex and robust aromas of pine and citrus in this crisp, American-style IPA.

“Liberty IPA is a revolutionary brew—reimagined,” said Anchor Brewmaster Scott Ungermann. “The beer is a bright straw golden color and boasts aromas of dank and resinous pine up front, with bold citrus and grapefruit notes on the back end. You can really taste the assertive bitterness, with hints of a light biscuit malt base and a smooth, dry finish. Liberty IPA is a celebration of the Cascade hopped IPA’s that Anchor first popularized back in 1975 and remain at the forefront of American craft beer trends.”

Liberty IPA is Anchor’s reimagining of the craft beer classic Liberty Ale, envisioned through the lens of today’s IPAs. Liberty Ale was first brewed in 1975 to celebrate the 200th anniversary of Paul Revere’s midnight ride, and was the first American IPA brewed after prohibition. This revolutionary forerunner of the modern IPA introduced America to the Cascade hop and the nearly lost art of dry-hopping, a steeping process to infuse beer with bold hop aromas.

Taking cues from the original Liberty Ale packaging, the newly designed Liberty IPA label features the bald eagle, a symbol of strength and freedom.

Liberty IPA is available starting January 2017 nationwide for a limited time in 6-pack bottles and on draught at select bars, restaurants, and stores as well as at the Anchor Brewing Taproom in San Francisco.

LIPA-1-low-res-2

Filed Under: Beers, Breweries, News Tagged With: Anchor Brewery, Announcements, new release, Press Release

Patent No. 511600A: Bottle And Stopper Therefor

December 26, 2016 By Jay Brooks

patent-logo
Today in 1893, US Patent 511600 A was issued, an invention of Everett Ellis, for his “Bottle and Stopper Therefor.” There’s no Abstract, although in the description it includes these claims:

This invention relates to certain new and useful improvements in beer bottles and cork Stoppers therefor; and it consists substantially in such features thereof as will hereinafter be more particularly described.

In all manner of beer bottles heretofore employed in which cork-Stoppers are used it has been necessary always to employ a cork-screw or other implement for withdrawing the cork or stopper after the same has been forced or expanded into the bottle by any of the usual well known corking machines for the purpose. `The use of a cork-screw or other implement for extracting the cork or stopper is always attended with a great deal of trouble and inconvenience, besides wasting lots of time in many instances, and some forms of which are expensive as for instance that form of device usually applied to counters and which are designed to extract and cast away the cork by one movement of lever or handle.

The object of my invention is to provide a bottle and stopper therefor which shall enable the withdrawal of the latter from the bottle without the aid or use of any manner of cork-screw or other additional or outside device or implement whatsoever, thereby enabling beer or other similar liquids or fluids to be corked up in bottles all ready for use, and ready to be opened by a simple operation of the hand.

US511600-0

Filed Under: Beers, Just For Fun, News, Politics & Law, Related Pleasures Tagged With: Bottles, History, Law, Packaging, Patent

Benefit For Pete’s Sake At Spartan Stadium In San Jose

November 14, 2016 By Jay Brooks

spartans tied-house
You may not have heard the name of Peter Cogan. He’s not a household name, not a rock star brewer and does not make a point of making sure people know who he is. He just does his job, and makes things happen. Born in England, Peter has been helping promote the beer scene in the South Bay as long as anybody can remember and has been working for Hermitage Brewing and the Tied House in Mountain View since 1990. He also helped launch the beerfest there, one of the biggest and most important early Bay Area beer festivals.

Peter Cogan, from the Tied House
Peter Cogan in 2009.

So what does that have to do with a beer festival on November 19 called “For Pete’s Sake?” Well, recently Peter was diagnosed with cancer, specifically lymphoma, and is undergoing chemotherapy treatment to beat back his cancer. For Pete’s Sake is a benefit to the Leukemia & Lymphoma Society (LLS), and also for Peter. Take my word for it, Peter is a great person and if there’s any stranger you help this year, let it be him. But besides a great cause, it should be a great time, too.

Microsoft Word - FB16, Craft Beer Fest, Web Page Layout.docx

Your ticket includes admission to see the San Jose Spartans play Air Force in college football, plus a beer festival with unlimited samples from at least twenty local breweries. This all takes place on Saturday, November 19, 2016 at Spartan Stadium, located at 1257 South 7th Street, CEFCU Stadium, in San Jose. The brewfest starts and 2:30 PM and lasts for four hours, until 6:30 PM. Then at 7:30 PM, the game kicks off, and you’ll have a seat on the 50 to 30 yard line. Tickets are $40 in advance, and $50 on the day of the event. Tickets are available online. Use the promo code “FORPETESSAKE2016.” Visit the For Pete’s Sake Brewfest webpage for all of the details.

So even if you’ve never met Peter, if you’ve ever enjoyed a craft beer in the Bay Area, you probably owe him at least a small debt of gratitude. And what better way to thank him then to attend a beer festival and drink some more beer and have a great time. Is that too much to ask? Let’s all help Peter beat cancer.

P1130452
Peter, with Steve Donohue, now with Santa Clara Valley Brewing, at the 21st Celebrator Anniversary Party.

Filed Under: Beers, Breweries, Events, News, Related Pleasures Tagged With: Announcements, Bay Area, Beer Festivals, Charity, San Jose, Science

First Self-Driving Truck Makes Beer Run

October 27, 2016 By Jay Brooks

Budweiser-new
I’m a huge fan of the self-driving technology. I can’t wait until the first driverless cars go on the market; I’ll be one of the first in lone to but one, if I can. Not only will it improve traffic, curb (my) road rage, and allow greater alcohol consumption outside the home, it will also have the added benefit of making organizations like MADD and Alcohol Justice obsolete (which is why I believe they’re not pushing for this technology more). So as we get one step closer to eradicating drunk driving, I think it’s appropriate that the first commercial delivery of goods via a self-driving truck was essentially a beer run.

So a few days ago, the start-up company Otto announced that their first successful test run took place last week in Colorado, when a truck using their technology delivered 200 cases of Budweiser from their brewery in Fort Collins to Colorado Spring, about 120 miles away. Much like an airplane pilot, a drive manually drove it onto the highway and then engaged the autopilot which drove the truck the rest of the way to its destination. The drive hopped in the back to relax and was on hand the entire journey in case anything needed his attention.

Otto-truck

Otto itself posted the story on its blog three days ago, and it’s been picked up all over the country, including by the New York Times, CNBC, Tree Hugger and Mashable

The company itself was founded earlier this year, in January, and subsequently bought by Uber for $680 million in August. But it’s pretty impressive that they’ve gone from zero to successful commercial test in such a short time. According to various reports, several other car companies are working on similar technologies, too, so maybe a self-driving world might actually happen in my lifetime. That would be awesome.

Otto-can
ABI even created commemorative beer cans to mark the beer run.

Here’s a video of the story:

And Wired also has a video of the truck in action, and explains a bit about how it actually works.

Filed Under: Beers, Editorial, Just For Fun, News, Politics & Law, Related Pleasures Tagged With: Budweiser, technology

More, More, More … How Do You Like it? The Future Of Beer

October 27, 2016 By Jay Brooks

session-the
For our 117th Session, our host will be Csaba Babak, who writes the British beer blog Beer Means Business. For his topic, he’s chosen More, More, More, by which he’s asking us all to “paint a collective picture of what the future related to beer will be like.” To explain more fully what that means, I recommend pushing play on the song below, “More, More, More,” by the Andrea True Connection, and then reading what he has to say.

Here’s his full description of the topic:

I have always been obsessed with asking what happens next or what is still ahead instead of simply embracing what is in the present. Ever since I heard about Beer Blogging Fridays, I have been toying with the idea of hosting a Session to paint a collective picture of what the future related to beer will be like.

This month, Beer Means Business has the honour to host The Session and to make this happen. The final picture of Beer Future will be based on what you think we will see MORE of.

Over the last 10 years, numerous topics have been presented and the bloggers who discussed them expressed a rich diversity of perspectives or specific areas of interest. Therefore, I refrain from giving you further ideas or examples. There are no limits in time, space or nature either. I would like you to let your imagination free, and capture ONE thing you think we will see MORE of with an explanation of the idea.

andrea-true-connection-more-more-more

So grab your crystal ball, and start pondering on your prognostication, so next week you can begin pontificating.

beer-in-your-future

Here’s Csaba’s instructions on how to participate in November’s Session. “To participate and leave your stroke of brush in the painting of Beer Future, please publish a post with your contribution on Friday, 4th November [or before] and comment on [his announcement] post with the permalink to it.”

future-duff

Filed Under: Beers, Just For Fun, News, The Session Tagged With: Announcements, Blogging

The Beer Tourism Index

October 25, 2016 By Jay Brooks

travel
Undoubtedly beer tourism is growing phenomenon, and has been for some time. Fifteen years ago, when I was GM of the Celebrator Beer News, the “Hopspots” sections were the most popular in the brewspaper, as many readers reported that they always kept one in their car when they travelled to help them find a beer spot (remember that was before smartphones and GPS were ubiquitous). I know for at least thirty years I’ve been including beer destinations any time I travel, even before I did so as part of my profession. Having that information at your fingertips through apps, websites and GPS has only helped to increase beer travel, I think, and at least part of the success of beer weeks has to do with the goal of bringing tourism to specific geographic areas; essentially making the week the destination rather than a side trip. So it’s interesting to see that a popular travel website, Travelocity, is not only recognizing how beer people travel, but has created a Beer Tourism Index to rank the Top Beer Destinations, dividing them by large and small metro areas (though I’m surprised they consider Santa Rosa-Petaluma, Lancaster PA and a few others as “large”). Also somewhat curious is the total absence of the San Francisco Bay Area, or even San Francisco or Oakland/East Bay in the listings. What’s especially odd about that is that San Francisco is one of the top tourist destination cities (it’s number two according to EscapeHere and #5 according to TripAdvisor and #3 via Business Insider). At any rate, according to their press release.

By examining the location of all breweries in the U.S. and looking at other factors important to a successful “beercation,” including the availability of rideshare services, accessibility via air, and the average cost of lodging, this index identified the best large and small metro areas to sample some of the nation’s best craft beers.

Here’s the full list below:

Travelocity-BeerDestinations

And here’s the criteria used to arrive at this list:

*To find the top metropolitan areas for beer tourism, Travelocity scored the over 300 US MSAs (Metropolitan Statistical Areas) on four factors:

  • Breweries per 1 million residents: Working with the Brewers Association (an organization representing the majority of independent brewers in the US), every MSA was scored by the number of breweries and brewpubs per 1 million residents
  • Rideshare availability: To get a full sampling of a region’s beer culture, a beer tourist may need to visit multiple breweries across the area. Rideshare services like Uber or Lyft are invaluable for this, so each MSA was scored on availability of both, either, or neither of these services.
  • Nonstop air destinations: If the MSA has an airport with scheduled air service – from how many destinations is nonstop service available?
  • Lodging score: Each MSA was scored on the price of an average room night for the 2015 calendar year. The lower the price, the higher the score for the MSA.

The Brewers Association also released a joint press release, adding:

Beer tourism is a big deal. We estimate that in 2014, more than 10 million people toured small and independent craft breweries. That’s a lot of brewery tours. Just search “beercations” and you’ll get a plethora of results on where to tour local breweries.

More than 7 percent of craft sales (by volume) now happen at the source—the brewery. Craft brewers are now a main attraction for travelers. For example, in 2015, the Brewers Association’s three-day Great American Beer Festival generated the equivalent of 2 percent of Denver’s GDP, accounting for $28.6 million. Beer tourism is so strong that travel website Travelocity just published a beer tourism index.

In a Travelocity survey of 1,003 people, more than three-quarters said they would like to go on a trip where they visited craft breweries and sampled local beer. With numerous beer trails flourishing across the U.S. and beer events including festivals and special beer releases racking up millions upon millions of tourism trips and dollars, the modern beercation is a boon to beer.

The Brewers Association commissioned a Nielsen Omnibus panel in June 2016 that asked, “How many, if any, craft breweries have you visited at their site in the past 12 months while traveling?” The answer: on average 2.1 breweries. Impressive.

ba-beercations

Filed Under: Breweries, Just For Fun, News, Related Pleasures, Top 10 Tagged With: Brewers Association, Press Release, Statistics, Travel, United States

GABF Awards With Photographs 2016

October 11, 2016 By Jay Brooks

gabf-2014
On Saturday, October 8, the winners of the 34th Great American Beer Festival were announced. A record 7,227 beers were judged in 96 categories by 264 judges, of which I was again privileged to be one. I was on hand at the awards ceremony and thought I’d share the results again, this time along with some of the photographs I took during the awards.

gabf-medals

IMG_4859
The theater quickly filled up for the awards ceremony.

SAM_7414
And competition director Chris Swersey read each of the medal winners’ names.

SAM_7468
This was the 35th GABF, and former Wynkoop Brewing co-owner, and current Colorado governor, John Hickenlooper, stopped by in the middle of the awards ceremony to present Charlie Papazian his own award.

SAM_7465
Two, actually. One for the 35th anniversary and Charlie’s own gold medal.

[Read more…]

Filed Under: Beers, Breweries, Just For Fun, News Tagged With: Awards, GABF, United States

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