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Bloomberg TV To Feature Jim Koch & Oceanside Ale Works

November 3, 2010 By Jay Brooks

bloomberg-tv
Bloomberg Television is debuting new show tomorrow entitled The Mentor, in which experienced, successful businesspeople visit ones in the same field just starting out in order to help them along. In the first show, which airs tomorrow, Boston Beer Co. founder Jim Koch travels to Oceanside, California to help out the guys at Oceanside Ale Works.

From the press release:

This Thursday, November 4th, 2010 at 9:00 PM/ET, Bloomberg Television will debut “Bloomberg The Mentor,” an original new series that features top CEOs mentoring small business owners across America.

Every entrepreneur hopes to strike it big, but the reality is that 80% of small businesses fail within the first 18 months. What if entrepreneurs from around the U.S. had the chance to get real-life advice from some of America’s best-known CEOs? This season, “Bloomberg The Mentor” tests that concept with four small businesses.

In the series premiere, Jim Koch, founder and chairman of The Boston Beer Company, the largest independently owned American craft brewery and brewer of award-winning Samuel Adams beers, brings his national business expertise to a pair of budding brewers at Oceanside Ale Works in California.

Mark Purciel, a former teacher, and Scott Thomas, a firefighter, initially started brewing hand-crafted ales as a hobby. In 2005, the duo co-founded Oceanside Ale Works, one of the only manual brew houses in the nation. Now, Purciel and Thomas dream of transforming their passion for beer into a nation-wide business. But without significant management experience, how can Purciel and Thomas make the right decisions about scaling their business and finding a way to increase sales and distribution?

During the episode, the unconventional entrepreneurs wing it through a sales meeting with LA nightclub impresario Sam Nazarian before finally meeting their ultimate mentor, Jim Koch, who offers the brewers some tough advice on next steps for their business.

TheMentor

I confess I didn’t realize that our cable company carried the Bloomberg channel, but it does. To check if it’s available where you live, they have a handy page where you plug in your zip code to see if you get the station.

Here’s a trailer for the Oceanside Ale Works show:

And this is a trailer for the show, The Mentor, itself:

Filed Under: Breweries, Events, News Tagged With: Business, TV, Video

Brew Masters TV Show Trailer Now Showing

November 3, 2010 By Jay Brooks

discovery
The upcoming Discovery Channel show Brew Masters (Note: this link given on the Discovery channel’s website is not working yet) starring Sam Calagione of Dogfish Head Craft Brewery now has a trailer up at their website. They don’t appear to allow embedding, so you’ll have to go to the Discovery channel to see it. The premiere will be on Sunday, November 21 at 10:00 p.m. (presumably that’s both ET & PT).

brew-masters-logo

Filed Under: Breweries, News Tagged With: Announcements, TV, Video

Beer In Ads #234: Miss Rheingold On Voting

November 2, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is for Rheingold beer, features Miss Rheingold for 1956 — Hillie Merritt — holding a stuffed elephant and donkey for the election that year, which would have been held November 6, 1956. That was the year Dwight D. Eisenhower defeated Adlai Stevenson. Oddly enough there’s no text whatsoever about the election or politics of any kind, and in fact if it weren’t for the plush political symbols it could be a completely generic beer ad. Happily, however, the stuffed animals are there. Look closely at them. Is it just me, or does the donkey look like he’s laughing while the elephant is wearing a somewhat maniacal expression?

Rheingold-1956-3

Filed Under: Art & Beer, Beers, Politics & Law Tagged With: Advertising, History

Good People Vote

November 2, 2010 By Jay Brooks

vote
While perusing BuzzFeeds’ 100 Best Signs At The Rally To Restore Sanity And/Or Fear, at #99 the photo features the “Good People Vote” signs from Flying Dog Brewing being held up at the Rally To Restore Sanity over the weekend. Since today is Election Day here in the U.S., this is a great message. So go vote. After that “Then Drink Good Beer!” Now that’s good advice.

good-people-vote

Filed Under: Beers, Breweries, Editorial, Just For Fun, Politics & Law Tagged With: Humor, Maryland

BRU/SFO Project Flies Into Town Again

November 1, 2010 By Jay Brooks

belgium california
The BRU/SFO Project is back for a second year. A play on the airport codes BRU (for Brussels, belgium) and our own SFO, the Project is between the 21st Amendment Brewery & Restaurant and Magnolia Gastropub. Each brewpub will be creating six Belgian-inspired beers throughout the month of November, with a new one released each Monday. Here’s the release schedule:

  • November 1
    21st Amendment: Via (Belgian Single), Noir de Blanc (Cocoa Witbier) and Papa Parks Porter
    Magnolia: Deep Ellem (Dubbel), Destiny UnBlonde, Chocolate George Stout
  • November 8
    21st Amendment: Drunken Monk (Dark Abbey Ale)
    Magnolia: Gordo
  • November 15
    21st Amendment: Oaked Baby Horse (Belgian Oak- Aged Quadruple)
    Magnolia: Saison De Lily
  • November 22
    21st Amendment: St. Lupulin (Imperial Belgian IPA)
    Magnolia: Sunbust

bru-sfo-2010-1

As last year, you can pick up a “boarding pass” at either brewery to get each beer marked off as you try them. “When you’ve enjoyed all 12 you get to take home and keep for your very own the special BRU/SFO commemorative glass” (good while supplies last). According to the breweries, the “Belgian beer project is a unique time to take in and enjoy Belgian-style beers, with interesting styles and tastes all with an American twist. We hope you enjoy your flight.” And Magnolia adds that their “exploration of Belgian-style and Belgian-influenced beers includes both old favorites and brand new beers.”

Magnolia has also “put together a special menu of snacks and smaller dishes to enjoy in the spirit of this Transatlantic project. Be sure to try the duck fat fries, chicory gratin, roasted tomato crevette, mussels (steamed in beer, of course), and a special cheese plate, all of which are available throughout the month. Look for other specials throughout the month, too, most of which will be intended to pair with a specific BRU/SFO beer.” And that the end of the month, they’ll host “One Dinner To End It All,” a “4-course dinner [to be held] on Monday, 11/29 with each course paired with a beer from the Project. More info coming soon, including the menu and price.”

Filed Under: Breweries, Events, News Tagged With: Announcements, California, San Francisco

Beer In Ads #233: Stroh’s Beer Salutes The World Champions

November 1, 2010 By Jay Brooks

ad-billboard
With the World Series ending in a Giants victory tonight, this will be the last baseball ad, at least for now. It’s for Stroh’s Beer and celebrates the Detroit Tigers winning the World Series in 1968 (though the ad ran the following year, in 1969).

Strohs-1969-tigers-baseball

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Sports

Beer More Dangerous Than Heroin!?!

November 1, 2010 By Jay Brooks

beer-syringe
I suppose it was inevitable. Anti-alcohol folks have been saying for years that alcohol is the worst drug on the planet. And comparing it to heroin is not exactly new, either. A popular neo-prohibitionist PSA shows a beer bottle as a syringe to remind people that alcohol is also a drug. You can even buy bookmarks and posters of it at Face, the one-stop shop for neo-prohibitionist propaganda. Of course, aspirin is also a drug, but who would drink beer in either pill or syringe form?

its-only-beer-lg

The characterization of alcohol as a drug is mostly a specious one, because it ultimately depends on how you define what a drug is or how it’s used. You might be tempted to think that it’s fairly easy to explain exactly what is a “drug,” but it’s actually not. Even the most common dictionaries define it rather differently, and how people connote it varies even more widely. Some say it’s only a drug if it’s used as medicine, others any chemical substance that alters something physical, while still other definitions insist a drug is something illicit or illegal. A lot of what definition you choose is dependent on your message or what point you’re trying to make. In other words, context matters. What we can agree on — I hope — is that there are both good and bad drugs. I know there won’t be universal agreement on which is which, but that they’re not all the same I trust can be acknowledged by either side of the alcohol divide.

Today the scientific journal The Lancet published a new article entitled Drug Harms in the UK: A Multicriteria Decision Analysis that purports to show that alcohol is more dangerous than heroin. According to their results it is indeed claimed that alcohol is more dangerous to society and individuals than anything else on Earth, including crack, cocaine, tobacco, Ecstasy and LSD. The article — I refuse to call it a study — was authored by David Nutt, the former UK chief drugs adviser who was fired in October of last year by the British government.

Why this so-called study is garnering such media attention has to do with its volatile headline. As they say, if it bleeds it leads, and this definitely has blood on it. But it’s not exactly scientific. I’d always thought of the Lancet as one of the more rigidly scientific journals, but this gives me pause. Essentially, the way the results of this article were collected was by gathering together sixteen “experts,” specifically “members of the Independent Scientific Committee on Drugs (an organization founded by David Nutt after his firing), including two invited specialists” who then sat down for a one-day meeting — called a “workshop” — where each of them was asked to “score 20 drugs on 16 criteria: nine related to the harms that a drug produces in the individual and seven to the harms to others. Drugs were scored out of 100 points, and the criteria were weighted to indicate their relative importance.” Well, how scientific.

This is the 16 criteria they scored:
Lancet-Nov10-fig-1

So essentially this “study” is simply the scores collected by a few so-called “experts” — almost entirely made up of members of one organization thick with agenda — during a one-day retreat. That’s hardly “proof” of anything. If I were The Lancet, though, I’d be a little embarrassed about having so unscientific a piece being in my previously distinguished pages. Throughout the article, the author infuriatingly keeps referring to the results as “findings,” as if they’re a tally of something more meaningful than mere opinion. Self-fulfilling prophecy is a more reasonable assessment of their “findings.”

Here’s how they explain themselves:

The issue of the weightings is crucial since they affect the overall scores. The weighting process is necessarily based on judgment, so it is best done by a group of experts working to consensus. Although the assessed weights can be made public, they cannot be cross-validated with objective data.

They also admit that their opinionated scores only include the supposed harm of the substances they’re evaluating, and that they did not take into account any benefits, apart from admitting that some do exist.

Limitations of this approach include the fact that we scored only harms. All drugs have some benefits to the user, at least initially, otherwise they would not be used, but this effect might attenuate over time with tolerance and withdrawal. Some drugs such as alcohol and tobacco have commercial benefits to society in terms of providing work and tax, which to some extent offset the harms….

So they admit alcohol’s economic benefits, but still conveniently ignore the many health benefits of responsible, moderate consumption, including the rather important fact that most people who drink moderately will live longer than those who either totally abstain or over-indulge.

No matter, the experts conclude that both heroin and crack-cocaine are nearly a third less dangerous than alcohol. Mushrooms, they’ve declared, are the safest of all.

Lancet-Nov10-fig-2

But essentially they’re taking the minority of people who abuse alcohol and from there go on to imply that essentially everyone who drinks alcohol exacts that same cost to themselves and society, extending the data out to include all drinkers. But that’s clearly untrue and quite ludicrous. All they’ve done is dress up opinions — and biased ones at that — and presented them as facts and findings, based solely on the idea that expert opinions are facts. That The Lancet went along with it shows how mesmerized we are by the lure of so-called, and even self-proclaimed, “expert opinions.”

Finally, the chart below shows the breakdowns of each of the 16 criteria and how much they assigned to each “drug.”
Lancet-Nov10-fig-4

The BBC even collected drinkers’ responses and one woman noted that her grandmother has had a glass of wine every single day since she was 18 and is still going strong, reasonably suggesting that she might not still be here if she’d been taking heroin every day for the same period of time. Professor Nutt won’t even concede that point, saying that it’s not necessarily true, stating that the woman’s grandmother might be better off if she’d taken the heroin instead! He says “all medicines are safe if they’re used appropriately.” Maybe, but why wouldn’t that same logic then extend to alcohol? Why can’t he concede that it’s also safe if used “appropriately?” Can anyone really believe that a prescription of heroin every day is safer than a drink or two of beer per day, just because it didn’t come from a doctor’s advice?

Is it possible there’s another reason for Professor Nutt’s war on alcohol? Well here’s at least one possibility. In December, the London Telegraph reported that Nutt was leading a team at Imperial College London in developing a synthetic alcohol, produced using chemicals related to Valium. According to the report, it “works like alcohol on nerves in the brain that provide a feeling of well-being and relaxation,” but “unlike alcohol its does not affect other parts of the brain that control mood swings and lead to addiction. It is also much easier to flush out of the body.” And because it’s “much more focused in its effects, it can also be switched off with an antidote, leaving the drinker immediately sober.” It’s not too hard to imagine that the scarier and more dangerously alcohol is perceived as a societal evil and health risk, the more customers for synthetic alcohol there would be.

No matter what his true motives, Nutt is … well, I’ve been trying to avoid this but there’s just no way around it, something of a nutter. He claims that his “findings showed that ‘aggressively targeting alcohol harms is a valid and necessary public health strategy.'” Of course, that’s been his position since well before this farce began, so again, it’s much more of an agenda in search of its own validation. Not so much a self-fulfilling prophecy, but a self-created justification for a position he already held. All he needed to do was to create the official-sounding organization “Independent Scientific Committee on Drugs” and then have them say the same thing he’s been saying all along, this time with charts and people with strings of alphabets after their names so it all sounds on the up and up. But this is just another case of the Emperor having no lab coat, and few people in the media even noticing.

UPDATE: As expected, Pete Brown has also tackled Nutt’s Lancet article and its attendant publicity in The MAIN reason Professor Nutt is bad for our health. Check it out.

Filed Under: Beers, Editorial, News, Politics & Law Tagged With: Prohibitionists, Science, Statistics, UK

Beer In Ads #232: Schlitz Pumpkin Carving

October 31, 2010 By Jay Brooks

ad-billboard
With the World Series and baseball ads plus Halloween this weekend, I’m doubling up on ads so I can highlight both baseball and Halloween-themed ones. Today’s Halloween ad is from 1956 and is for Schlitz, depicting some pumpkin carving for Halloween. And to help their creativity along, they’re enjoying a couple of cans of Schlitz, poured into tall pilsner glasses.

schlitz-pumpkin-carving

And here’s just the artwork from the ad.
sch56pumpkin

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays, Schlitz

Beer In Art #100: Barbara Shermund’s Beer Drinking Pianist

October 31, 2010 By Jay Brooks

art-beer
Today’s art is a cartoon by Barbara Shermund, who contributed regularly to the New York, Esquire and other high profile magazines. In fact, she did 597 cartoons that appeared inside the New Yorker and 8 covers, too. This unnamed cartoon was created in 1945, May 24 to be exact, and this is a color film copy transparency that’s housed at the Library of Congress, in the Prints and Photographs Division. It was published in the January 1946 issue of Esquire. A bunch of socialite types sit around listening to what appears to be a classical pianist. Who knows what the audience is drinking, if anything, but the pianist has a bottle of beer sitting on the edge of the piano, along with a glass full of beer.

Shermund-drinking_pianist

Sacramento’s Crocker Art Museum has the following short biography of Shermund.

Painter, illustrator, etcher, cartoonist. Born in San Francisco, CA on June 26, 1899. Shermund studied at the CSFA. As a contributor to the New Yorker and Esquire, she spent most of her career in NYC. She died in September 1978 in Monmouth County, NJ.

But perhaps the best account of Shermund is by Michael Maslin, another New Yorker cartoonist, at his blog Ink Spill, entitled Revisiting Barbara Shermund, that begins with this:

Born in San Francisco in 1899 to artistic parents (her father was an architect), Ms. Shermund studied at The California School of Fine Arts before heading east, at the age of twenty-six, to New York. She told Colliers that her initial visit east became permanent “after she had eaten up her return fare.” In June of that very year, she made her debut at the four month old New Yorker with a cover of a young woman sporting a hip hairdo, eyes closed, resting her arm over a railing, against a black sky peppered with stars. In a year’s time her cartoons, many if not most of which were written by her, were appearing in nearly every issue of the magazine.

You can see her eight New Yorker covers and three of her other cartoons as the magazine’s Cartoon Bank. And she has another in the Cartoon America exhibit at the Library of Congress.

And below is another drinking-related cartoon she did for the New Yorker in 1938.

Shermund-canoe-toon

Filed Under: Art & Beer, Beers Tagged With: Illustration, United States

The World Series At 21st Amendment

October 31, 2010 By Jay Brooks

21st-amend-sm
In an effort to help the Giants win for the last win in Game 2 — and being superstitious — I met an old friend of mine from Pennsylvania (actually we were in kindergarten together, making him my oldest friend) who was in town on business Thursday. We met at the 21st Amendment Brewery to watch the game. Hop Crisis, 21 A’s Imperial IPA was tasting fine, as was their regular IPA. I also had one of Rodger Davis’ IPAs from Drake’s (I was in a hoppy mood).

P1010612
From the moment I got there, I knew we would win, because karma was with me. First of all, I found a parking space directly across the street from 21st Amendment and then not only was co-owner Shaun O’Sullivan there with a seat for me, but he was wearing one of my logo shirts! Thanks Shaun!

P1010613
My friend Jim, from Shillington, PA, though he now lives in upstate New York. That’s 21A sales manager Lloyd Knight’s infamous orange vest I’m sporting.

P1010617
Since we were just a few blocks from the stadium where the game was being played, at the 7th inning stretch we walked down to the ballpark just to drink in the atmosphere.

P1010619
Even McCovery Cove was packed with boats.

P1010625
There were tons of people hanging out around the ballpark, and there was an electric vibe in the air. Very cool. I hope this helps recreates that atmosphere tonight! Go Giants!

Filed Under: Breweries, Just For Fun, Related Pleasures Tagged With: Baseball, California, Personal, San Francisco, Sports

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