UPI has a funny story that happened Saturday night — where else but in Canada — in which a woman was saved from serious injury by beer. At an NHL match between the Calgary Flames and the Vancouver Canucks, Glennis Bradshaw felt beer splatter on her head, which understandably caused her to bolt upright in her seat and look up. As she did, a man fell from the balcony above, landing on her lap instead of her head as would have happened only a split second before. Apparently two men in the upper level both slipped while carrying beer back to their seats and fell over the railing. One landed on Bradshaw, breaking an ankle and knocking himself unconscious, while the other landed two rows ahead without injury. Glennis Bradshaw’s thigh was bruised but was otherwise okay, noting “it’s not often young men fall in my lap. Thing is, normally I’d like them conscious.”
Reunion Beer to Benefit Bone Cancer Research
Once upon a time, Pete Slosberg created Pete’s Wicked Ale. And the brown ale was good. He had help spreading the word, of course, and in the early days Alan Shapiro and Virginia MacLean also helped Pete’s become a nationally known microbrewery. Pete, of course, moved on to chocolate and Alan Shapiro worked for a time with Merchant Du Vin and now heads his own import company, SBS Imports. Virginia MacLean, in the meantime, left the beer business but as she approached her fortieth birthday was diagnosed with Multiple Myeloma, which is a type of bone cancer that currently has no known cure. For more information about the disease, see the MMRF or the Institute for Myeloma & Bone Cancer Research.
Recently, Pete Slosberg and Alan Shapiro got together and decided to help their friend by creating a new beer to help raise awareness and money to fund research into this disease. The beer is named “Reunion,” and it’s a big, imperial brown ale and is the first commercial beer Slosberg has done since selling Pete’s Wicked Ale to Gambrinus in 1998. He worked with award-winning brewer Daniel Del Grande at Bison Brewing in creating the organic beer. In the Bay Area, Beverages & more and Whole Foods will be carrying the beer. Please support this worthy cause and buy a bottle or a case.
The press release:
INTRODUCING REUNION
A BEER FOR HOPE UNIQUE COLLABORATION TO BENEFIT
THE INSTITUTE FOR MYELOMA & BONE CANCER RESEARCHIn the early days of the craft brewing business in the U.S. Pete Slosberg brought Alan Shapiro and Virginia MacLean to help lead his emerging namesake company and take his Wicked Ale® to new heights. While these long-time friends ultimately pursued different professional paths, some 18 years later they have reunited to create a beer inspired by Pete’s early recipes.
REUNION – A BEER FOR HOPE is an organic imperial brown ale brewed by Pete and Dan Del Grande at Bison Brewing Company’s organic brewery in Berkeley, CA. It will be sold in 22 ounce screen printed bottles via Shapiro’s SBS Imports distributor network in California, Oregon, Washington, Arizona, Colorado, and Illinois. It has a suggested price of $4.99 per bottle. All profits generated by SBS from the sale of REUNION will benefit The Institute for Myeloma & Bone Cancer Research in Los Angeles, CA. “Alan informed me that our good friend Virginia had been diagnosed with Multiple Myeloma — a form of bone cancer,” Pete Slosberg recalled. “He later called with the idea of reuniting to create a beer to celebrate our friendship and bring hope to Virginia and others battling this disease. I am thrilled to be a part of the effort to raise funds for this worthwhile organization.”
“Virginia has been a close friend from the day we met at Pete’s back in 1989,” noted SBS Imports President, Alan Shapiro. “I wish I was a great scientist who could help find a cure — but at least I can make a small contribution by raising both funds and awareness for this disease. I have met Dr. Berenson’s team at IMBCR and have seen their work in progress. I know the funds we raise will help make a difference.”
About Multiple Myeloma & IMBCR:
Multiple Myeloma is a unique cancer of plasma cells that attacks and destroys bone. The term is derived from the multiple areas of bone marrow that are usually affected by the disease. Worldwide, over 1,000 people a day are diagnosed with this currently incurable form of bone cancer. Led by Dr. James Berenson, IMBCR is one of the world’s leading research organizations combating this disease. IMBCR specializes in developing novel chemotherapy drugs and treatments. For further information on multiple myeloma or IMBCR, please visit www.imbcr.org or contact 310-623-1210.
About the Beer:
REUNION is a collaborative beer created by Pete Slosberg & Dan Del Grande and inspired by Pete’s original recipe. It is brewed with 6 different organic malts, 3 different hops and dryhopped. It is 7.5% alcohol by volume. REUNION will be available at leading specialty beer retailers and many Kimpton hotels in the western United States. More information is available at www.reunionbeer.com.
The back label:
R.I.P. Here’s to Beer?

It’s been exactly a year now since Here’s to Beer debuted at last year’s Super Bowl. But this year there wasn’t even a whisper about the beer advocacy campaign and a quick survey of the website reveals that news there hasn’t been updated since September of last year and the most recent industry news is from last July. Now that Bob Lachky has been promoted onto greener pastures (he became chief creative officer in October) it doesn’t seem like A-B’s attempt to promote beer is really going anywhere.
I met with Bob Lachky at an A-B reception held in conjunction with GABF last September. He was quite gracious, even about all of the criticism about Here’s to Beer from me and others. He spoke with great enthusiasm about the project and indeed seemed quite sincere. But he also was so polished and well-spoken that he seemed a bit like a politician. That’s not necessarily a criticism but it made what he was saying lack spontanity and you couldn’t help but think he’d given this speech before, and probably over and over again. But, of course, you don’t rise quickly in a large corporation without learning a few things about how to present yourself, and I suspect that’s the reason Bob Lachky is where he is today.
But the week following GABF, Augie IV had a new job for Lachky and I’ve heard nary a thing about Here’s to Beer since. Nor has there been any news about the documentary film they are supposedly sponsoring, American Brew, by Roger Sherman. Sherman’s Florentine Films website still lists the film as “in production,” but they were showing a healthy, polished looking percentage of the film as a teaser at GABF back in September. The point is, with Lachky gone I suspect the enthusiasm for the Here’s to Beer idea has likely faded, too. A-B is no longer feeling as threatened as they did in late 2005, which is what led to them starting Here’s to Beer in the first place.
I continue to think an advocacy campaign to educate and promote good beer generally is a terrific idea, but A-B was never the right company to take on such a task. Perhaps the Brewers Association or the even the Beer Institute could take it over and do something with it. Until then, we’ll just have to continue promoting beer in the same we have been for years and years; one drink at a time, one person at a time.

Bob Lachky, me and Bill Brand at the GABF reception given by A-B.
Bud TV Launches Tomorrow
Today’s Super Bowl extravaganza will feature something like thirty confirmed advertisers, with the lion’s share going to Anheuser-Busch who is expected to air around ten spots, to the tune of $2.6 million per thirty-seconds. Undoubtedly at least a few of those will feature content from A-B’s new online channel, Bud TV, which will debut tomorrow. The site will feature the commercials from the Super Bowl along with original web series such as:
- Afterworld: A science-fiction show, partially animated.
- Blow Shit Up: Just what it sounds like, the audience submits stuff they’d like to see blown to bits.
- Finish Our Film: A spoof of reality shows and a making-of-a-film documentary that will be produced by Matt Damon and Ben Affleck’s production company.
- Futureman: Another science-fiction show, though presumably a comedy.
- Happy Hour: This show will feature up-and-coming and wannabe stand-up comics.
- Ice Vision and Chef: A mockumentary about the attempted comeback of a defrocked superhero.
- Replaced by a Chimp: A comedy in which real people’s jobs are replaced by a monkey.
- Truly Famous: Another spoof of reality and celebrity shows.
- What Girls Want: A female version of “Queer Eye” with a trio of lovelies giving dating advice to some hapless schmo.
Anheuser-Busch is spending a lot of money on it, approximately $30-40 million over the first year of Bud TV. But that’s a drop in the bucket of A-B’s staggering billion dollar plus annual marketing budget, although A-B has also announced they will be reducing the portion of their ad budget usually reserved for network television shows. Still, about $600 million will be spent on more traditional advertising.
Later “channels” on Bud TV reportedly will likely include the following.
- Bud Tube: Consumer-generated video, including homemade ads for Bud or Bud Light.
- Reality Programming: One show is a live version of The Dating Game show from the 1970s aired from bars and restaurants in 25 cities. Another is “Fool’s Gold,” in which contestants can only take as much gold out of the dessert as they can carry and survive, while a half-crazed miner tries to thwart them.
- News: Updates on news and unusual events, designed to give viewers something to chat about over a beer.
- Sports: Sports will be featured in some fashion.
- Hollywood: Celebrity coverage.
You do have to register so they can be assured you’re over 21, which does seem a little weird since the tv commercials at least can be seen by anyone with access to a television. It appears that after inputting your name, birthdate and zipcode that BudTV accesses a database to confirm that information. Mine, for example, didn’t match at first because I’ve moved within the past year and I was then prompted to insert my previous zipcode. I know I lean a little heavily on the paranoia side, but I find it a little troubling that they have at their fingertips the information to confirm my identity and rough age.
Today’s New York Times magazine has an in-depth piece called Brew Tube about the venture.
The Bud TV host greets you and talks you through how to use the website.
Dutch Wonderland to Join the Modern World?
Every state’s alcohol laws are arcane little systems of dysfunction and no two are exactly alike. I grew up with the laws in Pennsylvania, which have to be near the top, at least in terms of how seemingly bizarre and arbitrary they are. Until very recently, you couldn’t get a drink on Sundays, due to archaic “blue laws.” It’s also a case state, meaning you can only buy beer by the case, except in bars that can sell you a six-pack often at wildly inflated prices.
Pennsylvania is also know for it’s Amish, or Pennsylvania Dutch, population, and I grew up right near these communities. In fact, my ancestors who emigrated to the state in the early 1700s were Anabaptists from Bern, Switzerland. They settled in Bernville and for generations were Mennonite farmers. There’s also a cheesy theme park in the area, near Lancaster, called Dutch Wonderland. All of this has little to do with the story, except to explain why I’ve called the entire state “Dutch Wonderland” ever since I moved away from it over twenty years ago.
One of the odder features of the state, which ended when they introduced photo driver’s licenses, were PLCB cards. These were essentially “drinking cards” which served no other purpose than to legally allow you to enter a bar or other place where alcohol was served. A few weeks before turning twenty-one, you filled out a form and dropped it off at your local “State Store,” along with a pair of headshots from one of those old photo booths that dispensed a sheet of four photos for half a buck. Then on or after your birthday, you picked up your card back at the shop. After your driver’s license also included a photo, there was no need to keep making the drinking cards and they were discontinued. None of this has anything to do with the story, either, I just find it fascinating the lengths states will go to keep minors from obtaining alcohol. It was a pretty elaborate and complicated system. And at the time I was quite indignant because I was also in the armed forces and could never understand the logic that allowed me to die for my country but denied me the right to drink a beer. Plus it’s the weekend and my mind is pretty tangential, jumping from thought to thought without much regard to where it’s leading me.
Alright, back to the main story, and it’s a somewhat familiar one. Every few years it seems Pennsylvania flirts with the idea of changing their liquor laws in some fashion, but it never seems to go anywhere. Now it appears that finally the times, they are a-changing. On February 1, a convenience store in Altoona sold the first beer (sadly a 12-pack of Coors Light) in that type of store. There are still some pretty arcane rules at work such as having to keep the beer separate from other sales and using different cash registers — meaning you have to ring up your purchases twice at the same location at two different cash registers. But now that the Sheetz chain has opened the door, others are considering following suit, such as Wegmans and Weis.
Naturally, the current beer distributor system, through their lobbyist organization, the Malt Beverages Distributors Association of Pennsylvania, is opposing this change because it threatens their monopoly. I can’t say I blame them, but for most people the present system is a pain in the neck and makes it difficult for the brewers themselves, too. The writing may finally be on the wall on this one. I know if I still lived in Dutch Wonderland I’d be arguing hard for this change, especially having tasted the world outside Pennsylvania where alcohol is more freely available. In virtually every neighboring state, beer can be purchased in grocery and convenience stores. Most of the arguments against this change are the same old nonsense about protecting children.
As the Pocono Record editorializes:
Nonsense. Other states where private enterprise extends to alcohol sales have no higher rates of alcoholism, nor has there been a problem with cashiers’ age. These problems are surmountable if Pennsylvania, the do-anything-you-want state in so many other ways, could once get past the idea that government alone should decide when and where citizens can buy beer, wine and liquor.
The real motivation for the perpetuation of the PLCB is political power over an entrenched bureaucracy, not protection of citizens. Pennsylvania should leave the vending of alcoholic beverages to bar and restaurant owners, wine sellers and grocers and other merchants. These capitalists can decide, based on sensible rules and consumer demand, their hours and their prices. Competition would produce a much more consumer-friendly system than what we have now.
But now it’s up to the state’s Commonwealth Court, who has before it a case filed by the Malt Beverages Distributors Association of Pennsylvania seeking to keep the status quo intact for 1,100 beer distributors and 300 wholesalers. So far, experts seem to be leaning toward the court ruling against the distributors. They point to the fact that last year the court would not issue an injunction stopping Sheetz with going ahead with their plan. While certainly not dispositive, it does seem to be a positive sign. It will likely be a few months before the court is expected to decide the case. Until then, Dutch Wonderland will join the modern world, whether briefly or permanently, by allowing beer to be sold in the wider world.
Beer Puzzle for Brain Training
Want to improve your brain power or your IQ? All you need to do apparently is get this three-dimensional puzzle of a glass of beer. According to the company’s website, doing the puzzle will help both your “Right Brain (Spatial Reasoning and Mental Imagery) and Left Brain (combined with strong nonverbal logic).”
Photos from Abroad
In case you missed it, I went to London and Brussels last week with a couple of Bay Area brewers, Shaun O’Sullivam from 21st Amendment and Christian Kazakoff from Triple Rock. Photos from the trip were posted back to the date when we were there so, unless you were looking for them, you probably missed them. Here are the photo gallery links from the trip.
1.24 London Pub Tour
1.25 Fuller’s Griffin Brewery Tour
1.26 Brussels in January
1.26 Cantillon Brewery Tour
1.27 The Old Ale Festival at the White Horse
Yuengling Video Tour
The National Association of Manufacturers has a really cool series of videos on their website showing “Cool Stuff Being Made,” with a new one every week. This week’s video features a 23-minute tour of the Yuengling Brewery in Pottsville, Pennsylvania. Our tour guide is assistant brewer Jeffrey Tito, who shows the ingredients (including corn grits!), the brewhouse, the mill, the bottling line and a detailed walk through the entire brewery. Yuengling was founded in 1829 and, as such, is the oldest American brewery still in operation. I’ve visited the brewery many times, having grown up not too far from there. It’s located in a small coal mining town in the eastern part of the state.
To watch the video, you do have to register, but it’s simple and free. In addition, there’s an archive or other really cool stuff being manufactured, like clarinets, motorcycles, candy and even parade balloons. The archive also inclues brewery tours of Anheuser-Busch and the Boston Beer Co. If you want to keep up with new videos, there’s an RSS feed for the films and also a feed for video podcasts, which appear to be created a few weeks after the original airing date.
The Chronicle’s Super Bowl Suggestions
With two days until the Super Bowl, as big a television party event as there is, the San Francisco Chronicle makes a few suggestions on how to choose the right beer for your party foods. Though the author, Christina Kelly, can’t resist throwing wine into the mix, too, because, of course, she’s a wine writer. And that’s exactly who’d you want to write a piece about beer and food pairings, a wine columnist.
So as a result, wine is the very first word written in one of the few articles one might reasonably expect could be, for a change, all about the beer. She admits “tradition” gives the Super Bowl to beer, but still can’t help talking about how inexpensive wines “work surprisingly well” with “[m]ost game day foods.” Which is, I think, hogwash. Most of the spicy foods enjoyed at the average Super Bowl party distort wine’s flavors. As Garrett Oliver explains it, spicy flavors turn “white wines hot and red wines bitter.”
But the Chronicle’s “rule of thumb” for beer is “the hotter and spicier the food, the darker the beer.” Why would you pair spicy foods with roasted malt flavors like coffee and chocolate? A much better choice would be lighter and/or hoppier beers that can stand up to the spices and cut through them. But of course, she’s probably talking about darker more modestly, insofar as almost everything with flavor is darker than American-style light lager.
So here are the snack foods and their suggestions. I’ll ignore the wine suggestions, as, I think, they should be ignored.
Guacamole
Okay, to be fair she didn’t do too badly here, suggesting a pale ale. I agree with that one though would add that an IPA would work well, too. I don’t know why she mentions an Australian beer, when one from Goose Island or the Pale Ale from Alcatrazz Brewing in Indianapolis would make more sense. Also, she suggests you “try a Pilsner beer like Beck’s,” which I wouldn’t wish on a mortal enemy. If you want a pilsner, get a real one, though I think a richer amber lager would work better anyway. The Super Bowl is a peculiarly American event, what’s with all the imported beer suggestions?
Chili
This is priceless. “A no-brainer here — select a frosty Corona or a Negra Modelo and a wedge of lime. It’s refreshing and the lime works great with chili, no matter how spicy.” I think the brain might be useful here after all, especially to help you avoid a beer with a lime in it and particularly Corona, one of the worst beer choices anyone can make. If I read her sentence again, it sounds like she’s also saying you could put a lime wedge in the Nega Modelo, too. I can’t imagine that’s what she means, but it does read that way.
Better still would be a nice brown ale, like BridgePort’s new Beer Town Brown, or an Irish stout. Even a pale ale or IPA would work better than an insipid Corona. You want something rich enough to stand up to the strong flavors in most chili.
Potato Chips
I know I promised to stay away from the wine suggestions, but I simply can’t imagine pairing cheese Doritos with “a medium and fruity Zinfandel.” I do, however, believe she’s correct when she writes “[p]lain chips work with nearly every beer.” Of course, I love potato chips almost as much as my children, so I’m not exactly rational about this one.
Nachos
If spice and jalapenos dwell on your nachos, go for a malty beer — Anchor Liberty Ale has a firm malt background that will cool the tongue. You can’t go wrong with Anchor Porter either.
Hmm. I’m not sure I think of Anchor Liberty Ale as a big “malty” beer. It’s hops are certainly restrained compared to, say, Sierra Nevada Pale Ale, but it’s still a pale ale. If you think malty is the way to go, a marzen or Oktoberfest beer would probably work better. But floral, citrusy hops that’s found in most pale ales and IPAs would also work quite nicely.
Buffalo Wings
With the kind of spicing in buffalo wings, I’m not convinced that a hoppy beer — as she suggests — is the answer. She also states that “spicier needs the darker bitter to take on the hot sauce,” which to me seems to suggest the author believe that dark equals hoppy. Perhaps I’m mis-reading that, but what else could she mean by “darker bitter?”
Actually, I think a maltier beer such as a brown ale, a porter or even an amber ale would pair up much better. The author also mentions that “a hefeweizen brought those wings to their knees” when it was slathered in a red hot sauce, but I can’t see how wheat beer would stand up to it, much less bring them to their knees. But that, at least, I’d be willing to test.
Pizza
Finally we agree. Anderson Valley Brewing’s Boont Amber is an excellent pizza beer, as are most good pale and amber ales, along with marzens and amber lagers, too. Depending on the toppings, I can see an IPA performing well but generally a more well-balanced beer should do the trick.
Overall, Christina Kelly’s article and suggestions aren’t terrible though I do disagree strongly with some of her choices. More importantly, I still don’t quite understand why the media insists on handing out beer assignments to wine writers. That’s quite frustrating both on a personal and professional level. How much more fun would this article have been if the Chronicle had instead asked a wine writer to choose the wine pairings and also hired a beer writer to choose the beers? Let them go head to head. That would have been a much better way to go, in my opinion. In that way, they could have let the reader decide for themselves knowing an expert in each field had made the choices.
Half Moon Bay’s Restaurant Reviewed
Inside Bay Area today has a nice review of the restaurant at Half Moon Bay Brewing by the coast in Princeton-by-the-Sea. The food gets an okay review which is improved overall by the location, atmosphere and the view. The reviewer does like the beer at least, as she writes.
Most people looking to fill their bellies are here for the beer. The brewery employs Alec Moss, a brewer with deep roots concocting beers for breweries in San Francisco and San Mateo. All of the beers, which are brewed on site, are good, but my favorites are the robust amber and the citrus-y Princeton-by-the-Sea IPA.
Alec in the brewhouse at Half Moon Bay Brewing taken about a year ago when several Bay Area brewers got together there to sample one another’s Poor Richard’s Ales brewed for Benjamin Franklin’s 300th birthday anniversary.
And just to annoy the people who believe children and beer don’t mix, here are some photos of my daughter Alice during the same brewery visit, when she was about eighteen months old.
Eager to help out in the brewery.
Proving she’s Daddy’s little girl by trying to steal a taste (no, I didn’t let her).
