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Jay R. Brooks on Beer

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Beer Fights Obesity

June 19, 2012 By Jay Brooks

health
Here’s an interesting one, if I’m reading it correctly. A new study published in the journal Cell Metabolism with the inscrutable title The NAD+ Precursor Nicotinamide Riboside Enhances Oxidative Metabolism and Protects against High-Fat Diet-Induced Obesity appears to suggest that beer (and milk) contain a molecule that helps fight against weight-gain, especially in high-fat diets. The wonder molecule is known as nicotinamide riboside, or NR. Here’s the abstract. See if you can get through it without your head spinning:

As NAD+ is a rate-limiting cosubstrate for the sirtuin enzymes, its modulation is emerging as a valuable tool to regulate sirtuin function and, consequently, oxidative metabolism. In line with this premise, decreased activity of PARP-1 or CD38—both NAD+ consumers—increases NAD+ bioavailability, resulting in SIRT1 activation and protection against metabolic disease. Here we evaluated whether similar effects could be achieved by increasing the supply of nicotinamide riboside (NR), a recently described natural NAD+ precursor with the ability to increase NAD+ levels, Sir2-dependent gene silencing, and replicative life span in yeast. We show that NR supplementation in mammalian cells and mouse tissues increases NAD+ levels and activates SIRT1 and SIRT3, culminating in enhanced oxidative metabolism and protection against high-fat diet-induced metabolic abnormalities. Consequently, our results indicate that the natural vitamin NR could be used as a nutritional supplement to ameliorate metabolic and age-related disorders characterized by defective mitochondrial function.

A mouthful, to be sure, but Jenny Hope, at the UK’s Daily Mail, who presumably had access to the full text, valiantly makes more sense of it in The miracle molecule: Hidden vitamin found in BEER and MILK can make you stronger, slimmer and healthier, and the story starts out very promisingly:

If you were planning on having a quick pint tonight, then this will be welcome news.

Beer may contain a vitamin which can fight obesity and improve muscle strength, scientists claim.

The ‘miracle molecule’, which has been found in milk and may also be present in beer and some foods, has no side effects and could even lengthen lifespan, they say.

The bad news — why does there always have to be bad news? — is that NR is found in vanishingly small quantities, so infinitesimal that you couldn’t really drink enough beer (or milk) to take advantage of NR’s positive effects. Oh, you could try, but such immoderate drinking would no doubt land you on MADD’s most wanted and possibly lead you to an early grave, as well, thus defeating the purpose.

Nonetheless, the results were impressive. In addition to fighting weight gain and improving muscle strength, NR also helped combat diabetes and improved endurance. And did I mention no side effects were found, not even in high doses? Apparently, NR “works by becoming trapped in cells where it boosts the metabolism, much like resveratrol, which is found in wine.”

In a statement, one of the study’s authors, Carles Canto said. “It really appears that cells use what they need when they need it, and the rest is set aside without being transformed into any kind of deleterious form.”

The next steps, besides human testing, will be figuring out how to better detect it and, more importantly, discovering if it can be synthesized economically so that sufficiently large quantities can be taken. I sure like the idea of Vitamin Beer. Flintstones chewable beer vitamins, anyone?

Filed Under: Beers, News Tagged With: Health & Beer, Science, Video

Beer In Ads #631: RELAX. You’re Sure When It’s Budweiser …

June 18, 2012 By Jay Brooks


Monday’s ad is for Budweiser, another in their long-running “where there’s life … there’s Bud” series. Based on the man with the goofy grin’s fashion sense, I’d say 1950s. I don’t think you have to tell a man in a hammock (I know, my kids gave me one for Father’s Day yesterday) to “RELAX,” but that’s how they phrased their copy. Since Budweiser listed their ingredients on the label, you could be “sure,” sure of what exactly, I can’t really say.

Bud-tip-hat

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Egypt Beer

June 18, 2012 By Jay Brooks

egypt
Today in 1953, Egypt declared their Independence and on the same day three years later, in 1956, all foreign troops finally left. Egypt celebrates today as Eid el-Galaa, meaning the “evacuation of foreign troops”

Egypt
egypt-color

Egypt Breweries

  • Al Ahram Beverages Co.

Egypt Brewery Guides

  • Beer Advocate
  • Beer Me
  • Boozer’s Guide to Egypt
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.05%

egypt

  • Full Name: Arab Republic of Egypt
  • Location: Northern Africa, bordering the Mediterranean Sea, between Libya and the Gaza Strip, and the Red Sea north of Sudan, and includes the Asian Sinai Peninsula
  • Government Type: Republic
  • Language: Arabic (official), English and French widely understood by educated classes
  • Religion(s): Muslim (mostly Sunni) 90%, Coptic 9%, other Christian 1%
  • Capital: Cairo (Al Qahirah)
  • Population: 83,688,164; 15th
  • Area: 1,001,450 sq km, 30th
  • Comparative Area: Slightly more than three times the size of New Mexico
  • National Food: Ful medames, kushari, molokhia, Falafel
  • National Symbols: Saladin’s Eagle; Lotus; Pyramids of Giza; Nile River
  • Nickname: The Gift of the Nile; “Om El Donya” (Mother of the World)
  • Affiliations: UN, African Union, Arab League
  • Independence: From UK protectorate status, February 28, 1922 / Revolution began July 23, 1952, Republic declared June 18, 1953 and all troops finally left June 18, 1956 / Earlier c. 3200 B.C.E. the Two Lands of Upper (southern) and Lower (northern) Egypt were first united politically

egypt-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18 (beer), 21 (wine/spirits)
  • BAC: 0.05%
  • Label Requirements: N/A
  • Number of Breweries: 3

egypt-money

  • How to Say “Beer”: beereh (biræ)
    جعة / شراب من الشعير / جعة / المزر شراب نوع من الجعة / بيرة
  • How to Order a Beer: Waheed beera, meen fadleek / In Ancient Egyptian: Wekha henqet
  • How to Say “Cheers”: Bisochtak / Fee sihetak
  • Toasting Etiquette: Toasts are not common

egypt-map

Alcohol Consumption By Type:

  • Beer: 56%
  • Wine: 11%
  • Spirits: 33%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 0.27
  • Unrecorded: 0.10
  • Total: 0.37
  • Beer: 0.10

WHO Alcohol Data:

  • Per Capita Consumption: .27 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: Yes
  • Minimum Age: 18
  • Sales Restrictions: Location
  • Advertising Restrictions: No
  • Sponsorship/Promotional Restrictions: No

Patterns of Drinking Score: 2

Prohibition: None

egypt-africa

Filed Under: Beers, Breweries Tagged With: Africa, Egypt, Middle East

Beer Can Dads 2012

June 17, 2012 By Jay Brooks

fathers
I posted these last year a couple of weeks before Father’s Day, but figured today was a good day to take another look at them. Last year, the good folks at Every Guyed designed eight beer can dads.

fathersday-cartoondads

Here was the idea:

To celebrate Father’s Day, EveryGuyed and Moxy Creative House have teamed up once again to deliver the second installment of the ‘Cheers!’. This time we had creative director Glenn Michael raise a glass — and his brush — to 8 iconic animated dads, re-envisioning them as beer cans.

When you were a kid, Father’s Day was a pretty boring affair. Now you’re of age, and all of a sudden you have the chance to do something with your dad that he’ll actually enjoy: share a cold one together.

See if you can guess all of the cartoon dads. You can see all eight of them in the slideshow above. The answers can found at the bottom of last year’s post.

Now I want my own dad can. What would yours look like?

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Cans, Cartoons, Holidays, Humor

Iceland Beer

June 17, 2012 By Jay Brooks

iceland
Today in 1944, Iceland gained their Independence from Denmark.

Iceland
iceland-color

Iceland Breweries

  • Bruggsmidjan
  • Einstök Ölgerđ
  • Mjöður ehf. Brugghús
  • Ölgerð Reykjavíkur
  • Ölgerðin Egill Skallagrímsson
  • Olgerdin / Ölgerðin Egill Skallagrímsson
  • Tuborg / Ölgerðin Egill Skallagrímsson
  • Ölvisholt Brugghús
  • Viking Brewery

Iceland Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia
  • Wikipedia’s Beer and Breweries in Iceland

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.05%

Iceland

  • Full Name: Republic of Iceland
  • Location: Northern Europe, island between the Greenland Sea and the North Atlantic Ocean, northwest of the United Kingdom
  • Government Type: Constitutional republic
  • Language: Icelandic, English, Nordic languages, German widely spoken
  • Religion(s): Lutheran Church of Iceland (official) 80.7%, Roman Catholic 2.5%, Reykjavik Free Church 2.4%, Hafnarfjorour Free Church 1.6%, other religions 3.6%, unaffiliated 3%, other or unspecified 6.2%
  • Capital: Reykjavik
  • Population: 313,183; 178th
  • Area: 103,000 sq km, 107th
  • Comparative Area: Slightly smaller than Kentucky
  • National Food: Hákarl
  • National Symbols: Falcon; Mountain Avens; Nordic Cross
  • Nickname: The Land of Fire and Ice
  • Affiliations: UN, NATO
  • Independence: From Denmark, June 17, 1944 / Became sovereign state under Danish Crown, December 1, 1918

iceland-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 20 [Note: Possession or consumption of alcohol by minors is not an offense, but supplying them with alcohol is. However, law allows alcohol possessed by a minor to be confiscated.]
  • BAC: 0.05%
  • Label Requirements: N/A
  • Number of Breweries: 7

iceland-money

  • How to Say “Beer”: öl, bjór
  • How to Order a Beer: Ay-dn byohr, tahk
  • How to Say “Cheers”: Santanka nu
  • Toasting Etiquette: N/A

iceland-map

Alcohol Consumption By Type:

  • Beer: 52%
  • Wine: 28%
  • Spirits: 19%
  • Other: 1%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 5.91
  • Unrecorded: 0.40
  • Total: 6.31
  • Beer: 3.67

WHO Alcohol Data:

  • Per Capita Consumption: 5.9 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: Yes
  • Minimum Age: 20
  • Sales Restrictions: Time, location, specific events, petrol stations
  • Advertising Restrictions: Yes
  • Sponsorship/Promotional Restrictions: Yes

Patterns of Drinking Score: 3

Prohibition: 1915 to 1922, then partially lifted until 1935 in Iceland (though beer was still prohibited until 1989) / See Wikipedia: Prohibition in Iceland

iceland-eu

Filed Under: Beers, Breweries Tagged With: Europe, Iceland

A-B InBev Trademarks 40+ Airport Codes

June 16, 2012 By Jay Brooks

airplane
Here’s a strange development. Remember Anheuser-Busch InBev filed trademark applications for over a dozen telephone area codes a few months ago. Speculation ran high that they were planning on duplicating the success of their recent acquisition, Goose Island Brewing, and their 312 Urban Wheat Ale, named after the local Chicago area code, but nobody could say for sure. This past Monday, the U.S. Patent and Trademark Office granted ABI a 6-month extension to submit their mandatory “Statement of Use” forms, meaning we’ll have to wait a bit longer to discover exactly how they’re planning on using those area codes.

Pro Brewer is now reporting — though the original sources are Evan Benn on St. Louis Today and Jenn Litz at Craft Business Daily — that ABI has spent over $12,000 filing similar applications to lock-up over 40 airport codes, including “LAX (Los Angeles), SFO (San Francisco), MIA (Miami), BOS (Boston) and LGA (New York LaGuardia).” Again, no word on what the plan is for them, but it would have to be for a beer name, wouldn’t it? What else could it be? Surely not just making sure no one else uses them? ‘Cause that would be kinda evil. What’s next, famous zip codes? Two-digit state codes? There was a great joke Lily Tomlin used to tell in her stand-up act. “I love it how New York City named their streets after all the famous numbers.”

Filed Under: Breweries, News, Politics & Law Tagged With: Anheuser-Busch InBev, Rumors

Alcoholidays

June 16, 2012 By Jay Brooks

beer-word
I’ve never been sure if I love words because I’m a writer, or if I became a writer because of my love for words. Either way, as long as I can remember I’ve been fascinated by words, their origins, their shades of meaning, the way they roll off the tongue, their rhythm … well, you get the idea. I’m a word freak. So I’m always thrilled when I discover a new one, or at least one new to me.

This one’s a portmanteau, which is essentially a word that “is a combination of two (or more) words or morphemes into one new word.” “Blog” is one you probably use every day. Other examples include “breathalyzer,” “brunch,” “camcorder,” “ginormous,” “motel,” “smog” and “spork.” Some catch on, while others don’t quite make it into everyday usage. There are a lot of portmanteaus in computing and the internet, and Wikipedia has a long list of them.

One of my favorite magazines is Mental Floss, which is a great one for feeding your inner trivia geek. They recently had a blog post entitled 12 Really Forced Portmanteaux That Didn’t Catch On that included some that you can easily see why they didn’t become popular. Words like “locorestive” (Inclined to remain in one place) or “saccharhinoceros” (A lumbering person with an excessively effusive or affectedly sentimental manner) don’t exactly roll off the tongue. Some of the portmanteaus on the list are downright funny.

But here’s the one that caught my eye: alcoholiday, combining alcohol and holiday. It was defined as “leisure time spent drinking” when it first “appeared in a 1913 New York Times story titled ‘New Arrivals in Portmanteau Land.'”

It may not be the most elegant word, but there are certainly holidays that fit that description to a tee. St. Patrick’s Day, Cinco de Mayo and New Years’ Eve seem obvious alcoholidays. And our Independence Day, Labor Day, Memorial Day and even Halloween could easily be included.

Maybe it’s time to bring back alcoholiday?

Filed Under: Editorial, Just For Fun Tagged With: Holidays, Words

Beer In Ads #630: Taste The Pride Of Canada

June 15, 2012 By Jay Brooks


Friday’s ad is for “the Pride of Canada,” a claim made by Molson in this ad from the — what do you think? — sixties or seventies? It also includes this classic quote from founder John Molson, from 1786, when he would have been 23 years old. “An honest brew makes its own friends.” I wonder if he ever really said it?

molson-canadian

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Beer In Ads #629: First Down, Five To Go

June 14, 2012 By Jay Brooks


Thursday’s ad is for Falstaff cans, presumably from the sixties since they’re pull-tabs. I assume it was probably a fall ad, playing on football terminology. “First down. Five to go.” But best of all, check out the tagline at the bottom. “Beer after beer, the choicest product of the brewer’s art. Everywhere.” Now that’s pure gold.

Falstaff-cans-5

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #628: Great Ballplayers Drink Lite

June 13, 2012 By Jay Brooks


Wednesday’s ad is for Miller Lite, from 1982. Given Matt Cain’s amazing perfect game earlier tonight for the Giants, I thought a baseball ad would be appropriate. In this case, it’s “Mr. Baseball” Bob Uecker and his self-deprecating humor. Still, it’s pretty funny. “Great ballplayers drink Lite because it’s less filling. I know. I asked one.”

Miller-1982-lite

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Miller Brewing, Sports

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