Friday’s ad is also from the 1950s, for the Canadian brand Molson, specifically their Export Ale. It’s a good use of limited colors, and I love the expression on the man’s face.
Jordan Beer
Today in 1946, Jordan gained their Independence from the United Kingdom.
Jordan
Jordan Breweries
- Arab Breweries (General Investment Co. Ltd.)
- Golden Barley Brewpub (In planning)
- Middle Eastern International Investments Group (MEIIG Brewery)
Jordan Brewery Guides
Other Guides
- CIA World Factbook
- Official Website
- U.S. Embassy
- Wikipedia
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.00% [Note: Zero — Breathalyzer testing is not routinely used. If suspected by police the driver is produced before the closest government medical officer who examines and determines whether the driver is under influence.]
- Full Name: Hashemite Kingdom of Jordan
- Location: Middle East, northwest of Saudi Arabia, between Israel (to the west) and Iraq
- Government Type: Constitutional monarchy
- Language: Arabic (official), English (widely understood among upper and middle classes)
- Religion(s): Sunni Muslim 92% (official), Christian 6% (majority Greek Orthodox, but some Greek and Roman Catholics, Syrian Orthodox, Coptic Orthodox, Armenian Orthodox, and Protestant denominations), other 2% (several small Shia Muslim and Druze populations)
- Capital: Amman
- Population: 6,508,887; 105th
- Area: 89,342 sq km, 112th
- Comparative Area: Slightly smaller than Indiana
- National Food: Mansaf
- National Symbol: Black Iris
- Affiliations: UN, Arab League
- Independence: From the UK, May 25, 1946; from League of Nations mandate under British administration
- Alcohol Legal: Yes
- Minimum Drinking Age: 18
- BAC: 0.08%
- Label Requirements: N/A
- Number of Breweries: 3
- How to Say “Beer”: beereh (biræ)
جعة / شراب من الشعير / جعة / المزر شراب نوع من الجعة / بيرة - How to Order a Beer: Waheed beera, meen fadleek
- How to Say “Cheers”: Bismilah / Fi schettak or Fisehatak (“to your health”)
- Toasting Etiquette: N/A
Alcohol Consumption By Type:
- Beer: 10%
- Wine: 3%
- Spirits: 85%
- Other: 2%
Alcohol Consumption Per Capita (in litres):
- Recorded: 0.41
- Unrecorded: 0.30
- Total: 0.71
- Beer: 0.04
WHO Alcohol Data:
- Per Capita Consumption: 0.41 litres
- Alcohol Consumption Trend: Stable
- Excise Taxes: Yes
- Minimum Age: 18
- Sales Restrictions: Time, location, specific events, intoxicated persons, petrol stations
- Advertising Restrictions: Yes
- Sponsorship/Promotional Restrictions: Yes
Patterns of Drinking Score: 2
Prohibition: None
Beer In Ads #614: For Cooling Refreshment … Look Into Crystal
Thursday’s ad is from the 1950s, for the Canadian brand Labatt’s Crystal Lager Beer. The crystal ball shows a male fantasy of how we should be rewarded after mowing the lawn on a warm summer day. Basically, it’s sitting in an easy chair, smoking a cigarette while watching baseball on television, as the missus serves his every whim with a smile on her face. I don’t need a crystal ball that’s not going to really happen.
Eritrea Beer
Today in 1993, Eritrea gained their Independence from Ethiopia.
Eritrea
Eritrea Breweries
- Asmara Brewery
- Asmara Brewery: Facebook
- Asmara Brewery: Wikipedia
Eritrea Brewery Guides
Other Guides
- CIA World Factbook
- Official Website
- U.S. Embassy
- Wikipedia
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.05%
- Full Name: State of Eritrea
- Location: Eastern Africa, bordering the Red Sea, between Djibouti and Sudan
- Government Type: Transitional government
- Language: Tigrinya (official), Arabic (official), English (official), Tigre, Kunama, Afar, other Cushitic languages
- Religion(s): Muslim, Coptic Christian, Roman Catholic, Protestant
- Capital: Asmara
- Population: 6,086,495; 108th
- Area: 117,600 sq km, 101st
- Comparative Area: Slightly larger than Pennsylvania
- National Food: Zigini with injera
- National Symbols: Camel; Olive wreath
- Affiliations: UN
- Independence: From Ethiopia, May 24, 1993
- Alcohol Legal: Yes
- Minimum Drinking Age: 18
- BAC: 0.05% (0.03% for professional drivers)
- Label Requirements: N/A
- Number of Breweries: 1
- How to Say “Beer”: beereh (biræ)
جعة / شراب من الشعير / جعة / المزر شراب نوع من الجعة / بيرة
beer - How to Order a Beer: Waheed beera, meen fadleek
- How to Say “Cheers”: N/A
- Toasting Etiquette: N/A
Alcohol Consumption By Type:
- Beer: 68%
- Wine: <1%
- Spirits: 32%
Alcohol Consumption Per Capita (in litres):
- Recorded: 0.94
- Unrecorded: 0.60
- Total: 1.54
- Beer: 0.56
WHO Alcohol Data:
- Per Capita Consumption: 0.9 litres
- Alcohol Consumption Trend: Stable
- Excise Taxes: Yes
- Minimum Age: 18
- Sales Restrictions: Time, places
- Advertising Restrictions: No
- Sponsorship/Promotional Restrictions: No
Patterns of Drinking Score: 3
Prohibition: None
Ecuador Beer
Today in 1822, Ecuador gained their Independence from Spain.
Ecuador
Ecuador Breweries
Ecuador Brewery Guides
Other Guides
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.08%
- Full Name: Republic of Ecuador
- Location: Western South America, bordering the Pacific Ocean at the Equator, between Colombia and Peru
- Government Type: Republic
- Language: Spanish (official), Amerindian languages (especially Quechua)
- Religion(s): Roman Catholic 95%, other 5%
- Capital: Quito
- Population: 15,223,680; 66th
- Area: 283,561 sq km, 74th
- Comparative Area: Slightly smaller than Nevada
- National Food: ceviche; Deep fried Guinea Pig
- National Symbol: Andean Condor
- Affiliations: UN, OAS
- Independence: From Spain, May 24, 1822 / Proclaimed independence from Spain on August 10, 1809, but failed with the execution of all the conspirators of the movement on August 2, 1810. Independence finally occurred on May 24, 1822 at the Battle of Pichincha.
- Alcohol Legal: Yes
- Minimum Drinking Age: 18
- BAC: 0.07%
- Label Requirements: N/A
- Number of Breweries: 9
- How to Say “Beer”: cerveza
- How to Order a Beer: Una cerveza, por favor
- How to Say “Cheers”: Salud
- Toasting Etiquette: Toasts in Ecuador are usually impromptu. The person making the toast stands when proposing the toast and remains standing until all present have had a taste of wine. If the toast is directed to a visitor, the visitor will be expected to reciprocate.
Alcohol Consumption By Type:
- Beer: 56%
- Wine: 2%
- Spirits: 42%
Alcohol Consumption Per Capita (in litres):
- Recorded: 4.01
- Unrecorded: 5.37
- Total: 9.38
- Beer: 2.30
WHO Alcohol Data:
- Per Capita Consumption: 4 litres
- Alcohol Consumption Trend: Stable
- Excise Taxes: Yes
- Minimum Age: 18
- Sales Restrictions: Location, specific events
- Advertising Restrictions: Yes
- Sponsorship/Promotional Restrictions: Alcohol sponsorship
Patterns of Drinking Score: 4
Prohibition: None
Beer In Ads #613: Ice Gave All 48 States A Seashore …
Wednesday’s ad is from 1948, for Budweiser, and uses the seemingly inscrutable slogan “Ice Gave All 48 States a Seashore …” as part of their “Great Contributions to Good Taste” series. The idea is that thanks to ice, along with refrigeration and fast transportation, seafood can be sold anywhere in America. And then it can be paired with Budweiser, since “It lives with good taste everywhere,” whatever that means.
Sierra Nevada Announces Asheville Head Brewer
Sierra Nevada Brewing announced today that Scott Jennings has been named the head brewer for their new brewing facility near Asheville, North Carolina. Jennings has been brewing for Sierra Nevada since 2001, and in addition to his role as Research and Development Head Brewer, he also ran the brewing side of Beer Camp, which is where I first met Scott a few years ago.
Scott (in the glowing red jacket) discussing what beer to brew at Beer Camp #41.
According to the press release:
“Scott is an incredible asset to Sierra Nevada,” said Brian Grossman, co-manager of the North Carolina brewery. “He’s had his hand in developing some of the brewery’s most popular beers, and has been instrumental in the creation and innovation that has stemmed from the beers in our Beer Camp program. His technical brewing skills are first-rate, as is his ample creativity. Under his brewing leadership, our North Carolina location will be in great hands.”
Scott joined Sierra Nevada in 2001 after visiting apprenticeships with Young & Co.’s Brewery Plc. “The Ram Brewery” in London. He holds a Certified Brewmaster certificate from the prestigious brewing institute VLB Berlin, and specializes in technical brewing and recipe development. Working under Steve Dresler, Sierra Nevada’s longtime Head Brewer, he did the primary recipe formulation for popular Sierra Nevada beers: Kellerweis, Ruthless Rye IPA, the Ovila Abbey Ales series and countless limited edition, Beer Camp, and small-batch beers. Steve Dresler will remain as Head Brewer in Chico, and Scott’s new position will oversee all of the brewing, fermentation, and filtration at the new Mills River facility and will be instrumental in commissioning the new brewhouse.
In January, Sierra Nevada announced that it was expanding its brewery with a second facility located in Mills River, North Carolina. Once online, this new facility will provide needed capacity for the brewery and will help facilitate distribution to customers across the eastern United States more quickly and with a smaller environmental footprint. The facility is expected to employ more than 100 people, and be operational by spring 2014.
Congratulations to Scott on his promotion.
Scott Jennings tasting us on Ovila Dubbel from the tank, months before its offical release.
Beer In Ads #612: Real Gusto
Tuesday’s ad is from 1953, for Schlitz. The double-truck ad shows an engaging stadium beer seller pouring two bottles Schlitz into paper cups at the same time. I’ve always liked the look of those Schlitz bottles, and the labels look so shiny.
Beer In Ads #611: The Up-To-Date Ale For Up-To-Date People
Monday’s ad is for Dow Ale, the Canadian brewery from Quebec City. It was around for only a short time, from 1952 to 1966. But I love the slogan, “the up-to-date ale for up-to-date people.” These are folks, mind you, who are “where lively, fun-loving people are enjoying life.” And then there’s this gem at the bottom. “Only Dow is ‘Cool Control’ Brewed.”
Montenegro Beer
Today in 2006, Montenegro gained their Independence from Serbia by referendum.
Montenegro
Montenegro Breweries
Montenegro Brewery Guides
Other Guides
- CIA World Factbook
- Official Website
- U.S. Embassy
- Wikipedia
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC N/A
- Full Name: Montenegro
- Location: Southeastern Europe, between the Adriatic Sea and Serbia
- Government Type: Republic
- Language: Serbian 63.6%, Montenegrin (official) 22%, Bosnian 5.5%, Albanian 5.3%, unspecified (includes Croatian) 3.7%
- Religion(s): Orthodox 74.2%, Muslim 17.7%, Catholic 3.5%, other 0.6%, unspecified 3%, atheist 1%
- Capital: Podgorica
- Population: 657,394; 167th
- Area: 13,812 sq km, 162nd
- Comparative Area: Slightly smaller than Connecticut
- National Food: Kačamak, Raštan
- National Symbols: Montenegrin Mountain Hound; Double-headed eagle
- Affiliations: UN
- Independence: From Serbia, May 21, 2006 / The status of the union between Montenegro and Serbia was decided by the referendum on Montenegrin independence on May 21, 2006 and Statehood Day is celebrated on July 13.
- Alcohol Legal: Yes
- Minimum Drinking Age: None (to drink); 18 (to buy)
- BAC: N/A
- Label Requirements: N/A
- Number of Breweries: 1
- How to Say “Beer”: pivo
- How to Order a Beer: Yed-no pee-vo, mo-lim
- How to Say “Cheers”: Ziveli (zjee-ve-lee, “let’s live long”) / Zivio Ziveli
- Toasting Etiquette: N/A
Alcohol Consumption By Type:
- Beer: N/A
- Wine: N/A
- Spirits: N/A
- Other: N/A
Alcohol Consumption Per Capita (in litres):
- Recorded: N/A
- Unrecorded: N/A
- Total: N/A
- Beer: N/A
WHO Alcohol Data:
- Per Capita Consumption: N/A
- Alcohol Consumption Trend: N/A
- Excise Taxes: N/A
- Minimum Age: 18
- Sales Restrictions: N/A
- Advertising Restrictions: N/A
- Sponsorship/Promotional Restrictions: N/A
Patterns of Drinking Score: N/A
Prohibition: None
