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Jay R. Brooks on Beer

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First Time Craft Beer Drinker’s Slow-Motion Reactions

June 17, 2015 By Jay Brooks

sour-face bitter-face
This reminds me quite a lot of those BuzzFeed videos my wife and kids are always showing me of people trying different national or ethnic foods for the first time, although this one is showing the reactions of various people trying different styles of beer for the first time. Each person is shown naked (or at least as far down as we can see) and we’re also shown the style they’re trying and then their reaction is shown in slow-motion. It was created by Bierdeluxe, a German online beer store. From a main page of craft beer, there’s a picture of each person representing the broad styles from the video, which has as its title “If you’ve never tasted Craft Beer, then you’ve never tasted Beer!,” and clicking on each takes you to a page where the beers they have for sale in that style are displayed for purchase. It’s an oddly effective way to shop, if a little weird on several levels, but it’s also kind of funny, displaying that German knack for knowing what’s funny and/or odd but still not being able to work out which one it really is in the end.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Business, Germany, Humor, Video

Beer In Ads #1588: St. Benno-Bier

June 16, 2015 By Jay Brooks


Tuesday’s ad is for St. Benno-Bier, from 1913. Today’s is the feast day for St. Benno, who is a patron saint for Munich, Germany, as well as the patron of Dresden-Meissen, anglers and weavers. In 1913, Munich’s Löwenbräu brewery had a beer named for St. Benno and advertised it with this cool, but strange, poster.

St-Benno-Bier-1913

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

The Beer Barrel Polka

June 3, 2015 By Jay Brooks

oktoberfest-band
76 years ago today one of the most well-known polkas, and songs about beer, The Beer Barrel Polka, reached #1 on the Billboard Pop Music Chart in 1939. It was actually written in 1927, by Czech composer Jaromír Vejvoda. It was originally an instrumental known as the Modřanská polka (“Polka of Modřany”), but in 1939, German accordionist Will Glahé renamed it “The Beer Barrel Polka” and it was his 1939 version that made it the memorable song that is still played today. After World War II, Glahé was known in America as the “Polka King.” The English lyrics were later written by Lew Brown and Wladimir Timm, both Tin Pan Alley lyricists. The song was subsequently recorded by many other bands and singers. Musicians such as the Andrews Sisters, the Glenn Miller Orchestra, Benny Goodman, Billie Holiday, Liberace, the Marx Brothers, Bobby Vinton and Frankie Yankovic did their own versions, too, making it a mainstay at dances and weddings to this day.

polka-king-will-glahe

I was unaware of this local connection, but according to Wikipedia:

At San Jose Giants home games, a batter from the opposing team is designated the “beer batter.” If the San Jose pitcher strikes out that batter, beer is half price in the beer only lines for the 15 minutes immediately following the strike out. The beer batter promotion is in effect only for the first six innings of the game. The PA system plays Beer Barrel Polka whenever the beer batter comes to the plate and after every strike during the beer batter’s at-bat (through the first six innings). After the sixth inning, the beer batter becomes the apple juice batter and if he strikes out, fans get half-priced Martinelli’s apple juice.

So here is the original version that made it a hit, as performed by Will Glahé:

will_glahe_orchester_1935_auf_wangerooge
Will Glahe and his orchestra in 1935, before the Beer Barrel Polka made him famous.

Filed Under: Just For Fun, Related Pleasures Tagged With: Germany, History, Music, Video

Beer In Ads #1554: Mr. & Mrs. Beer Glass

May 13, 2015 By Jay Brooks


Wednesday’s ad is a German beer poster by famed Swiss illustrator Herbert Leupin. This is maybe the seventh or eighth work by him that I’ve featured over the years. The text on the poster, “gibt kraft und nervenruhe,” is translated by Google as “gives strength and nerve rest.” I’m sure there’s a more idiomatic and elegant translation, but you get the idea. It may be a companion poster to Beer In Ads #1158: Spendet Freude Und Harmonie, which translates as “gives pleasure and harmony.” In that one, the male glass is smiling, whereas in today’s ad it’s more of a frown. I wonder if that’s a reflection of the beer in the glass?

gibt-kraft-und-nervenruhe

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Urban Chestnut To Buy German Brewery

February 2, 2015 By Jay Brooks

urban-chestnut
Here’s some interesting news, and a nice twist or role reversal of recent events. Florian Kuplent, the talented former Anheuser-Busch brewer, in 2011 opened the Urban Chestnut Brewery in St. Louis, after A-B was acquired by InBev. I first met Florian in Denver shortly after he’d brewed an excellent German-style hefeweizen at the Fort Collins A-B brewery. Kuplent was born in Bavaria, Germany, and also was trained as a brewer at Weihenstephan.

Florian-Kuplent

According to the St. Louis Post-Dispatch, Urban Chestnut “has acquired the Bürgerbräu Wolnzach brewery in Wolnzach, which is about 35 miles north of Munich.” That’s right, a small craft brewery has bought a German brewery. Apparently, Bürgerbräu Wolnzach closed down around six months ago, and Klupent saw an opportunity. The Post-Dispatch explains that the “St. Louis-based company plans to brew small batches of beer at the Bavarian facility in the second quarter of 2015. Financial terms of the acquisition were not disclosed.”

burgerbrau-wolnach

Filed Under: Breweries, Just For Fun, News Tagged With: Announcements, Business, Germany, Missouri

Beer And Good Health, Circa 1907

October 6, 2014 By Jay Brooks

health
Here’s another interesting historical artifact on beer and good health. This is from the Tennessee State Fair Official Souvenir Program and Guide, from 1907, advertising a talk by a German professor, Dr. P. Bauer, “demonstrating the effect of beer on the health.” It looks like his appearance was sponsored by the William Gerst Brewing Co. of Nashville, Tennessee. One insight he could be expected to give: “Solid foods often remain in the stomach a long time and retard digestion. Liquid foods, like GERST Beer, are an aid to digestion.” Oh, and there’s this subtitle. “People Who Drink Plenty of Beer Are Always Strong and Healthy.” The ad then ends with this branded tagline: “There is Good Health in every bottle of Gerst Beer.”

Good-Health-1907

Filed Under: Beers, Just For Fun, Politics & Law Tagged With: Germany, Health & Beer, History, Tennessee

Beer In Ads #1158: Spendet Freude Und Harmonie

April 11, 2014 By Jay Brooks


Friday’s ad is by the Swiss illustrator Herbert Leupin. The tagline, “spendet Freude und Harmonie,” translates to roughly “gives pleasure and harmony.”

plakat-harmonie-1

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Why Some Drunks Fight

January 31, 2014 By Jay Brooks

cockfight
You’ve undoubtedly seen a belligerent drunk at some point in your life. Perhaps you’ve even been one. There are some people who seemingly turn angry when they drink. Some of them get into fights, maybe start one in a bar, the classic mythical bar fight where chairs start flying and everybody joins in because everyone who drinks is looking for a fight, right? Watch almost any western movie to see this in action. It’s so taken for granted, it’s a cliche. I’m sure bar fights occur, but honestly I’ve never seen a full on fight like you see in the movies. And I’ve been to more bars in my lifetime than the average person, I’d warrant. There are apparently people who become angry after a few too many drinks. And some of them probably do start a fight. There are certainly people like this, and I’ve always thought of them simply as “bad drunks.”

Thomas-after-the-poker-game

My stepfather was one. He turned mean on a bender, and he was violent and very, very scary, especially to a young sheltered suburban punk like me, ages 5 to 15 or so. But I quickly figured out all on my own that it wasn’t the alcohol that made him so belligerent. He was already that way, thanks to his own trials and tribulations growing up. Not to mention he was raised in a place/culture/family/time when/where not only weren’t men supposed to show their feelings, they weren’t supposed to actually have any. That’s not an excuse, just a fact. He walked around seething, all bottled up, and used alcohol to release his demons. It seemed to help him, of course, but it was devastating to anyone around him, especially me and my mother, who was too co-dependent to do anything about it. But the next morning, the relief he’d felt was all too brief, and the pressure would start building again to its next inevitable violent conclusion; a day, a week or even a month later.

You’d think after such unpleasant experiences that I might have sworn off alcohol entirely. But as I said, I knew it wasn’t the alcohol that made him that way. It was people and society who were convinced and believed that alcohol made him angry that allowed him to continue to be a nasty drunk, and not have to take any responsibility for his actions. It was just the alcohol, they’d say. Prohibitionists today continue this lie, and it’s one of things I so hate about them, by claiming it’s the alcohol that causes harm. But it’s not. And every time they spout that meme I wonder how many more kids are made to suffer by spouses and family and a community who listen to them, and do honestly believe that were it not for the drinking, Dad would be fine, a model citizen.

But look around you. Not everybody who drinks turns angry. In fact, most don’t. That’s how I know it’s not the alcohol. Because I can get rip-roaring drunk, and never become angry. Believe me I’ve tried, but it never happens. I get more talkative, if that’s possible, and more philosophical and sleepy. And most people I know react similarly, at least insofar as they don’t start a bar fight every time they take a drink. That’s also my biggest problem with AA and similar programs that preach that people are powerless, in effect not responsible. They often claim otherwise, but turning the superhero credo on its head; with great powerless comes a great ability to shirk responsibility for one’s actions. And so it’s the alcohol that ends up with the blame, not the person who abused it. Why society allows that is apparently complicated and is something I frankly don’t completely understand.

A German study published late last year in Deutsches Ärzteblatt International, entitled Alcohol-Related Aggression — Social and Neurobiological Factors sought to examine “Alcohol-related aggression and violence” and begins by noting that “nearly one in three violent acts in Germany was committed under the influence of alcohol (31.8%).” But that also means that over two-thirds of violent acts are committed by people who were not drinking or drunk. Maybe there are other factors we should be looking at as to why people are violent? And it also doesn’t answer the question of how many violent acts were prevented because someone had a drink after a tough day and that relaxed and calmed them.

Curiously, when reported on here in the U.S., the reference to this being a German statistic was removed, making it a much broader, universal statement. For example, the Robert Wood Johnson Foundation Center for Health Policy at the University of New Mexico, Science Daily and Medical News Today (MNT) all begin their coverage with the same sentence. “One-third of all acts of violence are perpetrated under the influence of alcohol.” So first of all, it was actually less than one-third and secondly, that statistic was confined to Germany. Not exactly an auspicious beginning for there to be two errors in the very first sentence. The MNT headline itself is misleading, stating that “Social and neurobiological factors linked to alcohol-related aggression,” while the study didn’t confirm a link so much as examine the “causes of alcohol-related aggression.” But by using that headline, it changes the tone of how you read the entire article.

Emily-Smith-vertigo-bar-fight

But that just seems like prohibitionist interests bending it to their purposes, because the study itself is interesting, and worth a read. The whole article is online, and there’s also a pdf you can download. It’s not so much a scientific study but a survey, or review, of all of the previous studies and literature about alcohol-induced aggression. In the abstract, they describe their process as follows.

In this review, based on a selective search for pertinent literature in PubMed, we analyze and summarize information from original articles, reviews, and book chapters about alcohol and aggression and discuss the neurobiological basis of aggressive behavior.

What they found was that “[o]nly a minority of persons who drink alcohol become aggressive,” which is what we all know. There appears to be evidence that “neurobiological factors” can account for the aggression, but that possibly more importantly, so can “personal expectations of the effects of alcohol, on prior experience of violent conflicts, and on the environmental conditions of early childhood, especially social exclusion and discrimination.”

They cite the World Health Organization and several other studies, and meta-studies, that indicate how many crimes, many of them violent, are committed by drunk people. But for many, if not most, of these, they specifically cite “acute alcohol intoxication” which is not the same thing as having a few beers, drinking responsibly in moderation. In addition, it’s also worse for people with “chronic alcohol consumption and alcohol dependence” issues. So again, this is a subset of all drinkers. But most American prohibitionist groups lump everybody who drinks together into one group, insisting all drinking is bad and leads to all sorts of trouble and mischief, taking a simplistic approach that treats all drinkers the same. But the Germans found things aren’t so simple.

Both clinical observations and scientific data have shown that the manifestation of alcohol-related aggression is by no means uniform. Rather, it is becoming clear that individual differences play a key role. In addition, more recent models are moving away from single-factor causes and towards multifactorial sets of conditions.

So what are the various factors that contribute to someone drinking and turning violent? They identify four.

  • Executive functions such as the control and inhibition of ongoing behavior
  • Information processing
  • Attentional control
  • Individual differences in expectation of the effect of alcohol consumption (e.g. “Alcohol makes me aggressive.”)

They also add to that list, Social learning, described as “experiences with friends or relatives who exhibit aggressive behavior under the influence of alcohol, [and] play a key role in the onset of alcohol-related aggression.”

But looking through the entire survey, what seems clear is that it’s the “expectations of effect” that has the most influence. And that brings us back to everyday experience. People believe that they can act differently under the influence of alcohol, and so they do. Society also expects that people will act differently under the influence of alcohol and so they don’t impose social penalties or ostracize that behavior. In many cases, it’s not just tolerated and excused but forgiven, and therefore enabled. By letting drunks essentially get away with bad behavior, it leads to a society that creates incentives for acting badly. That’s why I hate bad drunks so much. They ruin it for the rest of us. Bad drunks are what prohibitionists believe we all become when we have a beer, any amount of beer, despite the massive evidence to the contrary.

Other “individual factors” they identified “with an increased probability of alcohol-induced aggression” include:

  • Sex (men have a higher risk of reacting aggressively following acute alcohol consumption)
  • Personality traits such as sensation-seeking
  • High underlying irritability
  • Lack of empathy

They add. “Maladaptive reasons for drinking, such as drinking as a coping mechanism, and the assumption that aggression is an acceptable form of social interaction, also play a major role.”

So essentially, they’re saying it’s personality-driven, which has been my experience, as well. If you have a propensity to act aggressively toward women, alcohol will give you the excuse to act that out. If you’re seeking sensational experiences, alcohol will give you the excuse to act that out. If you’re already irritable or angry, alcohol will give you the excuse to act more violently and aggressive. If you already lack empathy, alcohol will give you the excuse to care about other people even less than you normally do. And as long as that’s “an acceptable form of social interaction,” then people will continue to do so because they can use getting drunk as an excuse to be a douchebag.

bar_fight_by_thanostsilis

In the conclusion they sum this up. “Individuals who find it difficult to inhibit their behavior and delay gratification and who have problems enduring unpleasant feelings seem to become aggressive more frequently after consuming alcohol.” And this happens even more often to people who are “alcohol-dependent” but curiously is “not associated with alcohol dependence, including chronic alcohol dependence, per se.” I can’t help but think that’s because in such cases being drunk is used as the excuse to act badly, knowing that society — friends, family, etc. — will let them get away with it because they too have the expectation that the alcohol is causing them to behave badly, and that they shouldn’t, or can’t, be held responsible for their actions.

As this article makes clear, while there are genetic and neurobiological factors that in some people can lead to abusing alcohol, the majority of the problem stems from social conventions. Because the neurobiological causes can be identified, dealt with and treated. The social structures that allow people to use getting drunk as an excuse for bad behavior is a lot harder to change, because it’s so well-rooted in how our society functions. And it doesn’t help that addiction organizations and medical groups that treat this problem also enable this behavior by accepting it as dogma. And it doesn’t help that prohibitionist groups believe it, too, insisting that it’s the alcohol that’s causing the harm, not the individuals using, or abusing, it. By targeting the product that some people are abusing, instead of those people, they’re essentially allowing and even making the conditions more attractive to anyone using alcohol to continue using that as their excuse. After all, they must think, “I can’t be responsible for acting like an asshole, I was drunk. The booze made me do it, I couldn’t help myself.” And that, I think, is why some drunks fight. Because we as a society let them.

We don’t need tougher laws, or more police, or roadside checkpoints, or more prohibitionist propaganda. If everybody with a friend or family member who’s a bad drunk stopped letting them get away with it, this problem would be substantially reduced, whittled down to the people physically unable to control themselves. And we could then get those people the help they need. I say don’t tolerate bad drunks, let them know you don’t accept alcohol as an excuse for their bad behavior. They’ll either stop, or they’ll figure out they really do have a health problem that needs addressing. Social pressure and the threat of ostracization are usually a much more effective method of changing behaviors.

Drinking should be about the enjoyment of life, and responsible, moderate consumption should enhance what’s good in our lives already. Whether it’s improving a meal, conversation with friends at a pub, or celebrating a holiday or personal achievement, beer can heighten and complement those experiences, from the ordinary to the very special. That’s the goal of beer with flavor, that people drink less, but better. Who could fight with that?

Filed Under: Beers, Editorial, Politics & Law Tagged With: Germany, Prohibitionists, Propaganda, Science, Statistics

Prosit Neujahr

January 1, 2014 By Jay Brooks

newyears
Prosit Neujahr, or Happy New Year, from an old German postcard circa 1916. Wishing you and yours a very good 2014.

happy-new-year-1916

Filed Under: Art & Beer, Just For Fun, Related Pleasures Tagged With: Germany, History, Holidays

Oktoberfest Facts

September 28, 2013 By Jay Brooks

oktoberfest-banner
Today’s infographic is still another poster about Oktoberfest, which began seven days ago in Munich, Germany. This one is called Oktoberfest Facts and was created by Easy Jet Holidays, a travel website.

Oktoberfest-easyJet-Holidays
CLick here to see the infographic full size.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Business, Germany, Infographics, Oktoberfest

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