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Jay R. Brooks on Beer

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21st Amendment’s Rickshaw Run For Reading

September 12, 2013 By Jay Brooks

21A-circle
This is a fun one. I just heard from Shaun O’Sullivan at 21st Amendment Brewery that they’re sponsoring a team in the Rickshaw Run, which is a two-week, 2,000 mile journey across Northern India in what can best be described as a glorified lawnmower. O’Sullivan believes that “the sponsorship seed was planted last summer at Boneyard Beer in Bend, Oregon,” when this photo of him was taken.

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21-A co-owner Shaun O’Sullivan encouraging you to finish your beer … for India.

Several months back, a friend of the 21-A (and beer PR consultant) Renée, told Shaun that she was driving a motorized rickshaw across India, and he tells me “I couldn’t stop thinking how cool it would be to have the 21A logo on an Indian rickshaw.” So they decided to sponsor her team in the Rickshaw Run, which they affectionately refer to as the “Gangetic Blunder.” All the money they’re raising — as in 100% of it — goes directly to Room to Read, a San Francisco-based charity that promotes children’s literacy in India. Their team, the Reading Rickshaw, consists of four team members and you can follow their progress on a map, and also on the adventurists, which also has a live map along with a list of all the teams, including Reading Rickshaw (2) — which is Renée and Gabriel — and also Reading Rickshaw (1) — which is Thuy and Vatsal.

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The four intrepid members of team Reading Rickshaw, with 21st Amendment logo.

21st Amendment will be sharing the Reading Rickshaws’ travel updates on twitter and the 21A blog, as these Bay Area adventurers make their way, slowly, through the land of Kingfisher beer. You can follow along using the links above, or better still, donate to the Room to Read.

Filed Under: Breweries, Just For Fun, Related Pleasures Tagged With: Bay Area, California, Games, San Francisco

Pine Street Brewery Needs Your Help

July 22, 2013 By Jay Brooks

pine-street
One of San Francisco’s newest beer companies, Pine Street Brewery, is building its own brewery and trying to expand its business. One of things they’re in desperate need of is tap handles and kegs. So they’ve turned to Indiegogo (a crowdfunding website similar to Kickstarter) to help raise the funds they need to grow. They’re offering various tchotchkes for different levels of financial support, as detailed in the Indigogo Pine Street Brewery web page.

With our recipes perfected and a commercial brewing space secured, we need tap handles and kegs to keep up with growing demand in San Francisco! With your help we can provide our city with enough green PSB handles to have our beer in every neighborhood.

We’ve brainstormed hard to come up with great incentives for your donations – just a small token of how much we appreciate your generosity. (Check the gallery for photos of the prizes: http://www.indiegogo.com/projects/pine-street-b…). Your contributions will help us establish our presence in the city, and we hope you’ll be proud to say you helped make it happen!

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The Pine Street Brewery founders.

The Pine Street Brewery Story

Our Story – Pine Street Brewery from Pine Street Brewery on Vimeo.

Filed Under: Breweries, Just For Fun Tagged With: California, Economics, Kickstarter, San Francisco

Anchor Announces New Fall Seasonal

July 22, 2013 By Jay Brooks

anchor-new
Today, Anchor Brewery announced that they’re releasing a new fall seasonal beer, BigLeaf Maple Autumn Red. According to the press release, the beer will be available beginning August 5 and will be around through October. In addition to draft, it will also be bottled in 6-packs and 22-oz. bombers.

BigLeaf Maple Autumn Red was inspired by a native California tree, its incredible leaves, its delicious syrup, and the colors of fall. The tree, known as Bigleaf maple, thrives along the banks of California’s mountain streams. Native Californians once made rope and baskets from its bark. Today, artisans handcraft its wood and burl into custom guitars.. Bigleaf maple sugaring in California dates to the 1800s; yet this tree’s unusually flavorful syrup remains the product of a small group of hobbyists. A hint of maple—including bigleaf maple—syrup in every brew perfectly complements the malty complexity, balanced hoppiness, and rich fall hue of BigLeaf Maple Autumn Red, a red ale like no other.

“When presented with the challenge of developing a new seasonal beer, all of our brewers collaborated to think fall and came up with this red ale,” said Mark Carpenter, brewmaster at Anchor Brewing. “We are very happy with the finished product, especially since we don’t do test batches here at Anchor. It requires us to be on top of our game when crafting new beers and BigLeaf Maple is a beer we’re all proud to share.”

BigLeaf Maple Autumn Red (6% ABV) is a quaffable, well-balanced red ale with character. Its malty complexity and coppery color come from a combination of two caramel malts, pale malt, and a hint of maple syrup. To complement these flavors, Anchor Brewing uses three additions of Nelson Sauvin hops in the brewkettle and a unique blend of Nelson Sauvin, Citra, and Cascade for dry hopping. The result is a distinctive fall seasonal with extraordinary depth and intriguing aroma.

Since the 1970’s, Anchor Brewing has worked with renowned local Artist Jim Stitt to create our beer labels. A distinct, handmade beer deserves a distinct, handmade label and BigLeaf Maple is no exception. In autumn, the bigleaf maple’s huge leaves, up to a foot across, can display a full range of color as they slowly turn from green to gold to red. Capturing this symbolic transition from summer to fall, a watercolor of bigleaf maple’s magnificent leaf is featured on our label and signed by Jim Stitt.

Anchor-bigleafmaple

Filed Under: Beers, Breweries Tagged With: Anchor Brewery, Announcements, California, new release, San Francisco, Seasonal Release

Anchor’s History Of Beer & Baseball In San Francisco

June 18, 2013 By Jay Brooks

anchor-new baseball
Dave Burkhart, Anchor Brewing‘s resdient historian, put together a great little video all about the connection between beer and baseball in San Francisco, along with its rich history, of course. The video brings to mind this great quote, by Peter Richmond. “Beer needs baseball, and baseball needs beer — it has always been thus.”

Filed Under: Breweries, Just For Fun, Related Pleasures Tagged With: Anchor Brewery, Baseball, California, San Francisco, Sports, Video

Date Announced For 2013 Brews On The Bay

June 18, 2013 By Jay Brooks

sf-brewers-guild
The San Francisco Brewers Guild today announced the date for this year’s Brews on the Bay beer festival aboard the S.S. Jeremiah O’Brien, docked at Pier 45 in Fisherman’s Wharf. This marks the 10th anniversary of the festival, which will take place on Saturday, October 19, from Noon to 5:00 p.m. According to the press release:

Enjoy over 50 different beers made by San Francisco breweries, while soaking up the salty air, sunshine, live music, food, and spectacular views of the Golden Gate Bridge, Alcatraz and San Francisco.

This year’s event is shaping up to be our biggest and best yet. Although we’re still finalizing some of the details, you can expect our member breweries to serve unlimited eight ounce pours of their latest and greatest IPA, farmhouse ale, session beer, barrel-aged sour, imperial stout, and many other beer styles. The brewers will also be on hand to answer any questions about your favorite beers.

In addition to the local beer, we’re going to serve up local food and music. San Francisco’s best food trucks will line the pier to fill your mouth-watering needs. We’ve also enlisted The Brothers Comatose to play their lively roots music on the ship’s deck.

Brews on the Bay tickets will go on sale August 5th at 10:00am.

jobrien08-01

Filed Under: Beers, Breweries, Events Tagged With: Announcements, California, Press Release, San Francisco

Anchor Brewing Announces Zymaster #4: Fort Ross Farmhouse Ale

June 10, 2013 By Jay Brooks

anchor-new
Anchor Brewing announced today the 4th beer in heir Zymaster series. This latest offering — Fort Ross Farmhouse Ale — is a beer made with local herbs from nearby Fort Ross, which is located along the coast in Sonoma County. This sounds like an interesting beer. I can’t wait to try it.
AB-Zymaster4-22oz
Here’s the full story, from the press release:

Over 200 years ago, ninety miles up the coast from San Francisco, the Russian American Company built a stockade that became known as Fort Ross. It was home base for Russia’s fur trade and, in the 1820s and ’30s, supplied the Russian colony of New Archangel (now Sitka) with grain from “bread plants” like wheat and barley. The farms were small and the harvesting primitive. Reaping was done with sickles and threshing by driving horses over the sheaves.

Among the native plants at Fort Ross is a perennial evergreen shrub, prized by the local Indians for its healing powers, whose purple flowers bloom from May to early July. The Spanish missionaries called it Yerba Santa or Holy Herb. Our Zymaster® Series No. 4: Fort Ross Farmhouse Ale is inspired by the wheat, barley, and Yerba Santa at Fort Ross and the hardy souls who harvested them. Fermented with a local saison-style yeast, this unique brew celebrates the history and flora of Northern California like no other.

Our Fort Ross Farmhouse Ale (7.2% ABV) is a Belgian-style farmhouse ale with a California twist. The unique bitterness and earthy spiciness of Yerba Santa, a native California herb, perfectly complement the fruitiness and clove-like flavors created by a local saison-style yeast. And in addition to hops, barley malt, and wheat malt, we used toasted Belgian wheat malt, which gives our Fort Ross Farmhouse Ale its distinctive maltiness and burnished bronze color.

Zymaster Series No. 4: Fort Ross Farmhouse Ale will be available in draught and 22-ounce bottles and will be poured in select bars and restaurants throughout the United States, as well as the Anchor Taproom, starting June 2013.

Zymaster-4-Fort-Ross-Farmhouse-Ale

Filed Under: Beers, News Tagged With: Anchor Brewery, Announcements, California, new release, San Francisco

Mateveza/Samuel Adams Collaboration Beer Being Released Tonight

June 10, 2013 By Jay Brooks

mateveza sam-adams-text
Tonight from 6-9:00 p.m. at Cervecería de MateVeza, located at 3801 18th Street in San Francisco, there will be a beer-tasting of a new collaboration beer. Here’s the story:

Samuel Adams and MateVeza will come together to celebrate and introduce their limited-release collaboration beer, Boston Tea Party Saison. The unique brew combines MateVeza’s signature ingredient — yerba mate tea — and Samuel Adams’ one-of-a-kind Kosmic Mother Funk (KMF).

After completing a Brewing and Business Experienceship, an extended craft brewing mentoring program offered by Samuel Adams, MateVeza founder Jim Woods teamed up with his mentor to create a unique collaboration beer. The Experienceship is offered to craft brewers as part of Samuel Adams Brewing the American Dream, a micro lending and coaching program available to food, beverage and hospitality small business owners as well as craft brewers.

tea-party-2
Jim Woods and Samuel Adams brewer Dean Gianocostas in Boston on the day they brewed the collaboration beer, Boston Tea Party Saison.

Here’s their description of the beer itself:

Samuel Adams and MateVeza came together to brew a Saison, which is a farmhouse beer traditionally brewed in the autumn or winter for consumption during the summer for the farm workers. The final recipe combines MateVeza’s signature ingredient — yerba mate tea — and Samuel Adams’ one-of-a-kind Kosmic Mother Funk (KMF), a blend of wild yeasts and bacteria designed to give beers unique flavors. The bright and satisfying brew has a slightly earthy and deliciously fruity character with a hint of spice and a long dry finish.

If you’re in the city tonight, stop by and give the beer a try. See you there.

tea-party-1
Chris Spinelli and Jon Mervine from Roc Brewing (who also did a similar collaboration beer, though their beer is ThreeNinety Bock), and in the middle Jim Woods, MateVeza, and Jim Koch, from Boston Beer.

Filed Under: Beers, Breweries, Events, Just For Fun, News Tagged With: Announcements, Bay Area, California, Collaborations, Samuel Adams, San Francisco

Craft Beer: A Hopumentary

June 5, 2013 By Jay Brooks

craft-beer-hopumentary
Here’s an interesting video on craft beer by a Jeremy Williams entitled Craft Beer — A Hopumentary. What’s cool about it is that it features Ron Lindenbusch from Lagunitas, Craig and Beth from City Beer Store, Andy French from Southern Pacific Brewing, Zeitgeist, and homebrewer Nathan Oyler. My favorite factoid: craft beer represents 7% of the market, but employs 50% of the employees in the industry.

Filed Under: Beers, Just For Fun Tagged With: California, History, Northern California, San Francisco, Video

New San Francisco Brewery Announced

May 30, 2013 By Jay Brooks

brewhouse
According to Inside Scoop SF, a new brewery to be named Phantom Coast Gastropub and Brewery has signed a lease for 5,000-square feet in the Tenderloin. The specific address is 65 Taylor Street, which used to house the Sixty-Five Club. According to the article, “The guys behind the project are Keith Wilson and Casey Gray, who own Tope in North Beach together; Wilson also owns the Boardroom in North Beach. But according to Wilson, a bigger gastropub and brewery project has always been the goal.” There’s not much else that’s been revealed yet, other than this.

Phantom Coast — a moniker stemming from a name that they saw on a vintage San Francisco map of the bay-side waterfront — will focus on West Coast beer and wine. Wilson and Gray are going to brew their own beer, but with at least 75 taps (!) on the premises, they will also highlight West Coast craft breweries and local wineries. Everything — both beer and wine — will be served on tap, Wilson says, thereby minimizing waste and passing on savings to customers.

Their plan is to have live music — with the hope that the city can help out with the permitting process there — and create a raucous, “Bavarian-style” atmosphere with big tables and communal seating. There will be food, too, with housemade sausages, housemade pretzels, salads, sandwiches and more.

The current estimate for opening is early 2014, which more likely means we’ll see Phantom Coast open next summer.

65-taylor-st

Filed Under: Breweries, News Tagged With: Announcements, California, San Francisco

Talking About Hops & History In San Francisco

May 29, 2013 By Jay Brooks

sf-brewers-guild
Last Thursday, I helped the San Francisco Brewers Guild put together a fun event at the Old Mint with Flipside and the San Francisco Museum and Historical Society called Hops and History. My part during the event included being the moderator of a panel discussion about opening and running a brewery in the city of San Francisco.

DSCN1071
Shaun O’Sullivan (21st Amendment), Shaun’s son Ryan, Dave McLean (magnolia), Keith Greggor (Anchor) and me. Below is the audio of our discussion.

One of my favorite parts of the evening was a gallery showing of local breweriana, provided by my friend Ken Harootunian, along with some pieces from Anchor Brewing and some labels from SF Brewers Guild executive director Brian Stechschulte.

Below are a few highlights from the gallery:

DSCN1069
The gallery room.

DSCN1040
Acme Beer.

DSCN1042
Steam Beer wooden sign.

DSCN1053
More Acme Beer artifacts.

DSCN1063
The original artwork from a Lucky Lager ad.

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Items from Rainier, Lucky Lager and Regal Pale Beer.

DSCN1062
Lucky Lager. Ice Cold.

DSCN1045
An old, pre-Prohibition, wooden keg and taps from Anchor, along with some additional steam beer artifacts.

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Another Acme pin-up ad.

Filed Under: Art & Beer, Breweries, Events, Just For Fun Tagged With: Breweriana, California, History, San Francisco

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