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An Analysis Of Beers From An Early 1800s Shipwreck

March 9, 2015 By Jay Brooks

shipwreck
You may recall back in 2010, an exciting discovery was made off the Åland Islands, which is a large group of islands near Finland in the Baltic Sea. In September of 2010, Beer From Early 1800s Found In Baltic Shipwreck, and additional information followed in late November of the same year with an Update On Beer Found In Baltic Shipwreck. I noted at the time that some of the beer had been tasted and they were flirting with the idea of having the beer analyzed to possibly reproduce the beers discovered. In my first post about the discovery, I wrote. “It will certainly be interesting to see what further analysis of the beer reveals.” Well, apparently they heard me, because the analysis has recently been released. Hat tip to Jason Petros from the Brewing Network, who tweeted me the link accompanied by the following pleas. “Make me smarter! What do all these words mean?”

The link is to a journal article in the Journal of Agricultural and Food Chemistry entitled Analysis of Beers from an 1840s’ Shipwreck. The work was conducted primarily by a group of scientists in Finland, with some work also done in Munich, Germany. Here’s the Abstract:

Two bottles of beer from an about 170-year-old shipwreck (M1 Fö 403.3) near the Åland Islands in the Baltic Sea were analyzed. Hop components and their degradation compounds showed that the bottles contained two different beers, one more strongly hopped than the other. The hops used contained higher levels of β-acids than modern varieties and were added before the worts were boiled, converting α-acids to iso-α-acids and β-acids to hulupones. High levels of organic acids, carbonyl compounds, and glucose indicated extensive bacterial and enzyme activity during aging. However, concentrations of yeast-derived flavor compounds were similar to those of modern beers, except that 3-methylbutyl acetate was unusually low in both beers and 2-phenylethanol and possibly 2-phenylethyl acetate were unusually high in one beer. Concentrations of phenolic compounds were similar to those in modern lagers and ales.

jf-2014-052943_0006

You can also read it online as a pdf, laid out on the page as it would appear in the journal. One thing stands out initially. In the initial reporting over the find, the bottles were believed to have been from between 1800 and 1830, but apparently further analysis dates them closer to the 1840s.

Introduction

In the summer of 2010 the wreck of a schooner (M1 Fö 403.3) was discovered in the Baltic Sea a short distance south of the Åland Islands, Finland, at a depth of about 50 m. Archeological evidence suggests the shipwreck occurred during the 1840s, but the schooner’s name, its destination, and its last port-of-call have not yet been identified. The cargo consisted of luxury items, including more than 150 bottles of champagne. Five bottles that look like typical early 19th century beer bottles were also brought to the surface. One of these cracked in the divers’ boat. The liquid that foamed from the cracked bottle looked and, according to the divers, tasted like beer.

Although at least one older (1825) beer sample has been reported, we are not aware of previous chemical analyses of any beer this old. Here we compare the physicochemical characteristics and flavor compound profiles of beer from two of these about 170-year-old bottles with those of modern beers. In contrast to the 100-year-old Scotch whiskey excavated from the ice under Shackleton’s 1907 base camp in the Antarctic and then thoroughly analyzed, these beers have not been stored under ideal conditions, as evidenced by some deterioration in quality. However, although both spontaneous and microbiologically driven chemical changes have occurred, the results give some indication of the original nature of the beers and the techniques used to manufacture them.

Opening the Shipwreck Beer Bottles

Bottles A56 and C49 were raised to the sea surface, and their corks and necks were protected with plastic wrappings. The bottles were stored in water at 2–4 °C and brought from Åland Islands to VTT’s laboratories in Espoo, Finland. The bottles were opened (on separate occasions) under sterile conditions because samples were also taken for microbiological examination (R. Juvonen, M. Raulio, A. Wilhelmson, and E. Storgårds, manuscript in preparation). The part of the cork protruding from the bottle was cut off. A slightly slanting hole was drilled through the rest of the cork using a sterilized drill. A surgical needle fitted with an air filter was inserted into the cork to allow sterile air to enter the bottle to replace the beer withdrawn. (During this procedure, the cork of bottle A56 broke horizontally into two pieces. The upper two-thirds of the cork was removed from the bottle by hand. The lower third remained tightly in the neck of the bottle, but later fell into the beer during an attempt to remove it.) A sterile steel pipe was inserted to the bottom of the bottle. Samples of beer were then slowly removed by syringe through this pipe. Samples for physicochemical analyses were centrifuged twice (10 min at 1000g, then 10 min at 9000g). The supernatants were analyzed immediately or stored in portions at −25 °C. Samples (50 mL) for hop analyses were sent to the Technical University of Munich, Germany, packed in dry ice.

jf-2014-052943_0002
Bottle A56

The article then details the methods used to analyze the beers, comparing them to modern control beers. It’s long and detailed, but very interesting if you love this sort of thing. The results also go into a great deal of detail. For example, upon first opening the bottles.

Bubbles of gas, presumably CO2, formed during sampling, producing a light foam. Both beers were bright golden yellow, with little haze. Both beers smelt of autolyzed yeast, dimethyl sulfide, Bakelite, burnt rubber, over-ripe cheese, and goat, with phenolic and sulfury notes. As the samples warmed to room temperature, the smell of hydrogen sulfide disappeared and that of butyric acid (particularly strong in C49) strengthened.

After the lengthy analysis, and an even longer discussion begins based on their findings. Here are some highlights, but I encourage you to read the entire article.

The overall shape and detailed features of bottles A56 and C49 indicate a high-quality technology that was not yet used in Finland in 1840, but had been used to manufacture beer bottles for two or three decades in central and northern Europe (personal communication; Risto Aalto, Riikka Alvik, Markku Annila, Ulla Klemelä, and Kaisa Koivisto). The presence of hop components (extensively degraded), maltose, and maltotriose identifies the bottles’ contents as beers. The higher concentrations of hop components in beer C49 than in A56 cannot be explained by different degrees of chemical degradation or dilution by seawater and indicates that the bottles contained two different beers. Both shipwreck beers contained too little protein (Table 1) to permit protein identification by 2D gel electrophoresis. Most of the original protein was probably hydrolyzed (e.g., by proteolytic activity of lactic acid bacteria) and partially consumed by microorganisms during aging (both beers contained large numbers of dead bacteria and yeast). Peptides that may have been liberated by hydrolysis and still present in the beer would not have been detected in the protein assay employed as the acetone precipitation step is much less efficient for peptides than for proteins. The amino acid profiles of both beers were broadly similar to those of modern commercial beers (Table 4) and clearly different from, for example, that of apple cider. Features such as the relatively high free proline content are consistent with the raw material being cereal grain but do not distinguish between barley and wheat, which have very similar amino acid profiles. Furthermore, the amino acid profiles of the shipwreck beers have been disturbed by the activity of microbial contaminants.

The presence of hop-derived bitter compounds confirms the use of hops for bittering the beers. Kettle-boiling induces the transformation of α-acids to iso-α-acids and that of β-acids to hulupones. The lack of α- and β-acids and the presence of iso-α-acids and hulupones therefore indicate that hops were added to the worts before kettle-boiling. The amounts of cis-iso-α-acids were higher than those of the corresponding trans-iso-α-acids, which is in line with the higher stability of cis-iso-α-acids and literature findings that trans-iso-α-acids are readily transformed into tri- and tetracyclocohumols, scorpiohumols, and tricyclolactohumols by proton catalysis during aging of beer. Compared to modern beers, rather high amounts of these four compounds were detected; for example, 7.76 and 4.24 μmol L–1 of tri- and tetracyclocohumol were found in C49 compared to 1.00 and 0.46 μmol L–1 in a fresh Pilsner-type beer. The high levels of these aging products can be explained by the low pH and long “reaction time” in the shipwreck. Interestingly, the unexpectedly large amounts of β-acid degradation products hulupones and hulupinic acid are consistent with old hop varieties containing higher levels of β-acids than modern varieties, which have been bred to maximize the α-acid content.

A comparison to modern beers.

Compared to modern beers, beer A56 contained less maltose and both beers contained much less maltotriose and relatively high concentrations of glucose (Table 1). A plausible explanation is that after the initial (yeast-driven) fermentation, contaminating microbes excreted enzymes (e.g., amyloglucosidase) able to degrade residual carbohydrates to glucose. This glucose supply probably supported the growth and fermentative activity of lactic acid bacteria and other microbes. As conditions deteriorated (e.g., acidity increasing), the production of glucose exceeded the fermentative capacity of the remaining viable microbes, and glucose began to accumulate. This hypothesis would explain the high glucose and low maltotriose in the shipwreck beers, but does not immediately explain the relatively high maltose in beer C49.

Despite the unpleasant organoleptic features probably resulting from bacterial spoilage, chemical analyses revealed profiles of yeast-derived flavor compounds broadly similar to those of modern beers (Figure 2). There were some notable peculiarities. Both beers contained very little 3-methylbutyl acetate, but rather high levels of 2-phenylethanol and 1-propanol; A56 contained a high level of 2-phenylethyl acetate, but C49 contained very little; A56 (but not C49) contained a high level of ethyl decanoate and C49 especially contained a high level of ethyl hexanoate. A problem is to determine how much these results reflect the original character of the two beers rather than chemical changes during 170 years at about 4 °C. To our knowledge, there are no studies of the chemical stability of beer over such a long time. Vanderhaegen et al. studied the stability of top-fermented beer for 6 months at 0, 20, or 40 °C. Rates of change were very temperature-sensitive. Many compounds that changed markedly in 6 months at 20 or 40 °C were stable at 0 °C. The amounts of ethyl acetate and 3-methylbutyl acetate decreased by 25 and 60%, respectively, at 40 °C, but did not change at 0 °C. Thus, possibly both shipwreck beers originally contained only little 3-methylbutyl acetate, an important flavor component (banana) of modern beers. More probably, its concentration has decreased during the long aging. Lambic beers contain little 3-methylbutyl acetate, and this is thought to result from the activity of an esterase produced by Dekkera (Brettanomyces) yeasts during the lambic fermentation. Considering the lack of ethylphenol compounds in the beers, it may be more likely that an esterase derived from lysed Saccharomyces cells contributed to the loss of 3-methylbutyl acetate.

Summing up.

In summary, these two about 170-year-old bottles contained two different beers, one (C49) more strongly hopped than the other (A56) with the low α-acid yielding hop varieties common in the 19th century. Both beers exhibited typical profiles of yeast-derived flavor compounds and of phenolics. Present knowledge of the long-term chemical and microbiological stability of these compounds is not adequate to assess how closely the observed profiles indicate the original flavor of the beers. The flavors of these compounds were hidden by very high levels of organic acids, probably produced by bacterial spoilage. The composition of the microbial mixture used to produce these beers is unclear, but it probably did not include many strains producing the Pad1 enzyme responsible for the volatile phenols characteristic of wheat beers. Pad1 activity is common in wild yeast, and its absence suggests that the yeasts employed were domesticated rather than wild.

Jason, barring a degree in chemistry, I doubt I can make you any smarter than you already are, which is smart enough at least to send me the link. Thanks, buddy.

Filed Under: Beers, Just For Fun, News, Related Pleasures Tagged With: History, Science, Science of Brewing

Bistro Double IPA Winners 2015

February 7, 2015 By Jay Brooks

bistro
El Segundo‘s Hammerland DIPA was chosen best in show at the 15th annual Double IPA Festival today at the Bistro in Hayward, California. A total of 63 Double IPAs and 34 Triple IPAs were judged. The full winner’s list is below.

Double IPAs

  • 1st Place: Hammerland DIPA, El Segundo Brewing
  • 2nd Place: Double Jack, Firestone Walker Brewing
  • 3rd Place: Saint Archer Double IPA

Triple IPAs

  • 1st Place: Pliny the Younger, Russian River Brewing
  • 2nd Place: Scarcity IIIPA, Altamont Beer Works
  • 3rd Place: Notorious, Boneyard Beer

Peoples Choice Awards

  • People’s Choice Award — Double IPA: I See A Dankness, collaboration between Cellarmaker Brewing & Sante Adairius
  • People’s Choice Award — Triple IPA: Notorious, Boneyard Beer

Congratulations to all the winners.

DSCN3377
The scene at today’s Double IPA Festival at The Bistro.

DSCN3382
Steve Sartori from Altamont Beer Works with The Bistro’s Vic Kralj accepting his 2nd place for his Triple IPA.

Filed Under: Events, News, SF Beer Week Tagged With: Awards, Bay Area, California

Urban Chestnut To Buy German Brewery

February 2, 2015 By Jay Brooks

urban-chestnut
Here’s some interesting news, and a nice twist or role reversal of recent events. Florian Kuplent, the talented former Anheuser-Busch brewer, in 2011 opened the Urban Chestnut Brewery in St. Louis, after A-B was acquired by InBev. I first met Florian in Denver shortly after he’d brewed an excellent German-style hefeweizen at the Fort Collins A-B brewery. Kuplent was born in Bavaria, Germany, and also was trained as a brewer at Weihenstephan.

Florian-Kuplent

According to the St. Louis Post-Dispatch, Urban Chestnut “has acquired the Bürgerbräu Wolnzach brewery in Wolnzach, which is about 35 miles north of Munich.” That’s right, a small craft brewery has bought a German brewery. Apparently, Bürgerbräu Wolnzach closed down around six months ago, and Klupent saw an opportunity. The Post-Dispatch explains that the “St. Louis-based company plans to brew small batches of beer at the Bavarian facility in the second quarter of 2015. Financial terms of the acquisition were not disclosed.”

burgerbrau-wolnach

Filed Under: Breweries, Just For Fun, News Tagged With: Announcements, Business, Germany, Missouri

The Brewhog Saw His Shadow Again, 6 More Weeks Of Winter Beers

February 2, 2015 By Jay Brooks

groundhog-day
Over in Gobbler’s Knob, in Punxsutawney, Pennsylvania, Phil the Groundhog — a.k.a. Brewhog — raised up his head this morning and looked around, and this year saw his shadow everywhere he looked for the second year in a row. You know what that means. It’s six more weeks of drinking winter beers this year. Or something about a late spring, I can’t keep it straight. You can see a video of Punxsutawney Phil here. And there’s more information about Groundhog Day at the Punxsutawney Groundhog Club.

Straub-groundhog-brew-2013

Filed Under: Just For Fun, News Tagged With: Holidays, Pennsylvania

Wish You Were Beer: Strong Beer Month 2015

February 1, 2015 By Jay Brooks

21st magnolia-new
It’s February, and that means it’s time for the 13th annual Strong Beer Month, once again with six new extreme beers each at 21st Amendment and Magnolia throughout the month. Try them all, and you get to keep the commemorative logo glass. Just collect all 12 punches in your Strong Beer Month ticket before the beer’s all gone. You can read all about it at the 21st Amendment website.

This year’s theme is the 1975 album “Wish You Were Here” by Pink Floyd. On the album from left to right are: Shaun O’Sullivan (21A co-owner) and Dave McLean (Magnolia owner).”

SBM_15_2ndEdCheckCard_RGB_Front_01

Here’s the lineup for the beer this year:

21st Amendment:

  1. Hendrick’s Imperial Stout: 9.1% abv
  2. Bike Lane Hopper Imperial Black IPA: 9.5% abv
  3. Beer Revolution Imperial Rye IPA: 9% abv
  4. Red Titan Uber Imperial Red Ale Aged on American Oak: 12%
  5. Dub Step Imperial I.P.A.: 10% abv
  6. POHW Imperial Blonde with Oats and Wildflower Honey: 9.5% abv

Magnolia:

  1. Madcap Imperial Botanical Beer: 10.6% abv
  2. Promised Land Imperial IPA: 10.2% abv
  3. Tweezer Tripel Belgian-Style Tripel: 10.8% abv
  4. Old Thunderpussy Barley Wine: 11.8% abv
  5. Pride of Branthill Imperial ESB: 9.1% abv
  6. Smokestack Lightning Imperial Stout: 9.8% abv

And here’s the back cover, too, with more details about each beer:

SBM_15_2ndEdCheckCard_RGB_Back_01

Filed Under: Beers, Breweries, Events, Just For Fun, News, SF Beer Week Tagged With: Announcements, California, Extreme Beer, San Francisco

Super Bowl Advertising Through The Years

January 30, 2015 By Jay Brooks

super-bowl-xlvi-2012
The Wall Street Journal, in their Life & Culture section, took a look at the commercials during the big game next week in Super Bowl Ads Turn Serious.

The 100 million-plus viewers expected Sunday will see a host of emotion-rich commercials that tug on the heartstrings or take on problems. Coca-Cola ’s spot will shed light on the rash of Internet bullying while the National Football League will air a public-service announcement aimed at ending domestic violence. Procter & Gamble will re-air an ad for its feminine-care brand Always that tries to fight gender stereotypes and remove the stigma associated with the phrase “like a girl.”

The article also talks about what’s at stake, with a chance to reach the largest audience for a TV event, which last year was viewed by 111.5 million, compared to number 2, which is the Academy Awards broadcast, which in 2014 had 43 million viewers. As a result, “[t]he Super Bowl also commands the highest ad rates. This year, 30 seconds of time costs roughly $4.5 million.”

The article then goes in to give a short synopsis of each major company’s plans. ABI is, of course, the only beer company advertising again this year, and here’s their plans:

Budweiser

Last year’s Super Bowl stars—the Clydesdale horses and an irresistible puppy—are looking to repeat. This year, the Clydesdales come to the rescue of the puppy. Stepping in at the last minute, they save him from a hungry wolf and bring him home safely. The twist: The spot adds extra emotion by using a reworked version of “I’m Gonna Be (500 Miles)” by the Proclaimers performed by Sleeping At Last. Is it enough to outdo last year’s spot that had “Let Her Go” by Passenger as its soundtrack?

Perhaps more interesting, the article also includes an interactive Super Bowl Ad-Spending Tracker, which breaks down the history of Super Bowl commercials by industry and even by company over the past fifteen years. For example, here’s the spending trends from the beverage industry, which included non-alcoholic as well as alcohol.

sb-spending-bevindu-15

Then here’s Anheuser-Busch from 2000 through 2008, the year they were acquired by InBev and became Anheuser-Busch InBev.

sb-spending-ab-15

Then ABI spent at least as much, and usually more, in the subsequent years.

sb-spending-abi-15

Then just for fun here’s the lone ad from the Beer Institute in 2006, which if I’m not mistaken was for Anheuser-Busch’s failed attempt at rallying the industry behind its “Here’s to Beer” educational website.

sb-spending-bi-15

Here’s the Beer Institute ad that ran during the Super Bowl in 2006.

Filed Under: Breweries, Just For Fun, News, Related Pleasures Tagged With: Advertising, Business, Football, Sports, Super Bowl

Cardboard Beer Bottles?

January 29, 2015 By Jay Brooks

bottle-green-3
Well here’s a strange one. The Drinks Business is reporting that Carlsberg has created a new bottle made of “sustainably sourced wood-fiber” and “all materials used in the bottle, including the cap, will be developed using bio-based and biodegradable materials.” Known as the “Green Fiber Bottle,” it was announced at the World Economic Forum in Davos, Switzerland, “as part of a three-year project with packaging company ecoXpac, and in partnership with Innovation Fund Denmark and the Technical University of Denmark.”

From the Drinks Business article:

Andraea Dawson-Shepherd, senior vice president for corporate affairs, said: “At Carlsberg we are firm believers in the importance of a circular economy in ensuring sustainable future growth and development on our planet, and today’s announcement is excellent news. If the project comes to fruition, as we think it will, it will mark a sea-change in our options for packaging liquids, and will be another important step on our journey towards a circular, zero-waste economy.”

The article notes that “Carlsberg’s bottles are planned to be produced in one piece using an inner coating that will decompose naturally.” I can’t but help thinking this has about as much chance of catching on as the plastic bottle, something Carlsberg, along with several other larger beer companies, dabbled with over the last decade.

carlsberg

Filed Under: Beers, Breweries, News Tagged With: Announcements, Bottles, Packaging

Firestone Walker To Introduce Cans

January 28, 2015 By Jay Brooks

firestone-walker-long
Firestone Walker Brewing announced today that they will be offering three more of their beers in cans shortly. According to the press release, “Union Jack (IPA), Easy Jack (session IPA) and Pivo (hoppy pilsner) [are] all being introduced in six packs starting in mid February.”
FW_Pivo_Can
From the press release:

“We could have rushed into canning a few years ago, but we wanted the timing to be right,” said brewery co-proprietor David Walker. “The market for canned craft beer is now hitting its stride, and canning technology has come a long way in a short period. Also, cans are a perfect fit for life here on the Central Coast. All of these factors converged to finally reach a tipping point for us.”

The brewery’s new canning line was made by leading beer packaging company KHS based in Dortmund, Germany.

“It was the best—and most expensive—solution,” said Brewmaster Matt Brynildson. “You can make the best beer in the world, but if you run it through a substandard packaging line, you end up with a beer-wrecking machine. With this KHS line, there are no worries about beer integrity.”

The canning line was first fired up last year to produce cans for the brewery’s 805 brand. The cans are dry-rinsed with ionized air and purged with CO2, then filled. The cans next run through a bubble breaker to remove any air bubbles before being surface purged with CO2 to eliminate oxygen from the head space. They are then seamed with a Swiss-made Ferrum seamer and inverted for a short period to detect any leaks as they exit the seamer. After a final rinse, cardboard carriers are auto-assembled around the cans. At full speed, the canning line produces 400 cans (12-ounce) per minute.

“I think there are advantages to both cans and bottles,” Brynildson said. “Cans do a great job of blocking UV light and maintaining a great seal, but on top of that they’re just fun. They’re light and they carry anywhere. I get goosebumps just thinking about having these beers in cans.”

FW_Cans_Trio

Filed Under: Beers, Breweries, Just For Fun, News Tagged With: Announcements, California, Cans, Press Release

Anheuser-Busch InBev To Buy Elysian

January 23, 2015 By Jay Brooks

ABI elysian
Anheuser-Busch InBev and Elysian Brewing of Seattle, Washington announced today that they had reached agreement for ABI to buy the small Elysian brewpub chain.

From the press release:

“For two decades, we’ve welcomed guests into our brewpubs and served them creative and impeccably crafted beers,” said Joe Bisacca, Elysian ‎CEO and co-founder, who will continue with Elysian along with his partners, Dick Cantwell and David Buhler. “After a lot of hard work, we’ve grown from one Seattle brewpub to four pub locations and a production brewery. With the support of Anheuser-Busch, we will build on past successes and share our beers with more beer lovers moving forward.”

Dick Cantwell, Elysian co-founder and Head Brewer added, “Throughout our journey we’ve been focused on brewing a portfolio of both classic and groundbreaking beers and supporting innovation and camaraderie in the beer industry through collaboration and experimentation. By joining with Anheuser-Busch we’ll be able to take the next steps to bring that energy and commitment to a larger audience.”

Elysian sold more than 50,000 barrels of beer in 2014, with Immortal IPA accounting for more than a quarter of the company’s total volume.

“Elysian’s story includes everything we look for in a partner,” said Andy Goeler, CEO, Craft, Anheuser-Busch. “The team has spent their careers brewing distinctive beers in the thriving West Coast beer community and building unique venues that celebrate beer. As the fastest growing brewer in Washington, their recipe is working. Elysian’s brands are an important addition to our high-end beer portfolio, and we look forward to working together.”

In addition to the Seattle Airport Way brewery, the acquisition includes the company’s four Seattle brewpubs, Elysian Capitol Hill, Elysian Tangletown, Elysian Fields and Elysian BAR.

Anheuser-Busch’s purchase of Elysian is expected to close by the end of the first quarter of 2015. Terms of the agreement were not disclosed.

Not sure what to make of the news yet, all I know is what’s in the press release. So far, there’s been no statement from anyone at Elysian, though I suspect we’ll learn more throughout the day.

Elysian

Filed Under: Breweries, News, Politics & Law Tagged With: Anheuser-Busch InBev, Announcements, Business, Press Release, Washington

Ninkasi Drops Big One, Signs With Smaller Distributors

January 21, 2015 By Jay Brooks

Ninkasi-white
Here’s an interesting little item that speaks to the image that a brewery can, and often strives, to create. While small in and of itself, given the changes we’re seeing in brewery ownership and other business dealings, an important one. This is especially true in the wake of another prominent up and coming Oregon brewery that witnessed a pretty severe backlash for selling an interest in the company to Anheuser-Busch InBev (ABI) last year. And witness how the tribe reacted to the lawsuit that Lagunitas initiated for trademark infringement against Sierra Nevada, despite it being a perfectly reasonable and understandable business decision. What those recent incidents have taught us, if anything, is that perception often matters more in the eyes of customers than following traditional business practices. Apparently, this really isn’t your father’s brewing company, and woe be to any brewery that doesn’t at least follow its own heart, if not the perceived heart of its fanbase.

Ninkasi Brewing, of Eugene, Oregon, announced that they were ending their relationship with their large beer distributor, owned by ABI, and signing with two smaller, locally owned distributors to cover the same territory — “Eugene-based Bigfoot Beverage Distributors and Bellevue, Washington-based Odom Corp.” Apparently, the only reason Nnkasi was with ABI distributors in the first place was because of a buyout a few years ago of the beer distributors that originally sold their beer to the larger ABI-owned one.

According to a story in the Register-Guard, CEO and co-founder Nikos Ridge remarked that this “arrangement did not fit well with Ninkasi’s world view” and added. “We are committed to being an independent and locally owned craft brewery, and feel we will be better aligned long term with independent and locally owned wholesalers.”

It’s interesting that Ninkasi wants to stay true to their roots, even as they expand into other markets, preferring local distributors over potentially more efficient and possibly more effective ones. Even at the expense of their business, they chose what they perceive to be the better fit with their company ethos. That’s a lesson many other brewers will have to learn as they navigate the landscape of the modern age of beer. These things matter to a lot of people, even if they rarely even understand how to run a business, what are the intricacies of trademark law, or what’s involved in signing with a distributor. Perception is your street cred in this day and age, and that’s likely to only intensify as a growing number of breweries are vying for your attention, your loyalty and most importantly, your business.

DSCN0947
The Ninkasi brewery during a quick visit to Eugene last summer.

Filed Under: Breweries, Editorial, News, Politics & Law Tagged With: Beer Distributors, Business, Oregon

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