Brookston Beer Bulletin

Jay R. Brooks on Beer

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Casting Call: Homebrewing Meets Reality TV

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It was bound to happen, but at least it’s being done by someone we know and trust to treat beer and homebrewing with the proper respect. The Brewing Network has partnered with KOFY Channel 20 to create a new reality TV show about … homebrewing. The show, to be called Brew Your Own Beer TV, will take the form of a “game show-reality style program pitting teams of homebrewers and craft beer lovers against one another for some really great prizes. It will be shot all across the greater Bay Area in parking lots and bars and breweries.”

Here’s what they’re looking for:

We are looking for beer lovers of all types, men and women, couples, teams, bikini models — as long as they have a general understanding of how beer is made and a flexible schedule, they will be considered for the show.

Do you love beer? Are you a home brewer or craft beer enthusiast? Are you interested in learning more about the brewing process while competing with other brewers for great prizes?

We are casting for a reality show that centers around home brewers and craft beer lovers in the greater San Fransisco Bay Area.

Applicants must have a LOVE for beer, a desire to learn more about the brewing process, and a flexible schedule between February 20th and June 15th. A basic knowledge of how beer is made is required but home brewing experience is not a must — we want beer lovers of all knowledge levels.

21 and older only!

To apply: e-mail your name, recent photo, brewing experience (if any), an explanation or example of your passion for beer, and a reason why you should be a part of this TV show. If possible, you may also submit a link to a short video that further explains why we should select you and to help us get to know you better.

Deadline for submissions is February 15th!

The casting call is also on Craigslist and that’s where the e-mail address to use for applying can be found. Or you can simply e-mail the Brewing Network.

My understanding is that there will be ten teams of homebrewers competing, so not every team has to consist entirely of expert homebrewers. You’d need at least one, of course, but enthusiastic assistants that work well together would most likely make for the best team, rather than all homebrewers who might have trouble agreeing on how to proceed. There will be contests and competitions along the way to eliminate teams until one emerges victorious. Sounds like it could be great fun.

Good luck to everybody, and good brewing. But hurry up and apply, there’s less than two weeks to go.

Rumors Of An Anheuser-Busch InBev & SABMiller Merger?

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Wow. This rumor is just mind-boggling. It makes the hairs on the back of my neck stand up. But could it be true? According to Harry Schuhmacher at Beer Business Daily, it’s not only being discussed but is considered “likely and lucrative.” Harry’s quoting analysts at Credit Suisse who believe “‘SABMiller selling to ABI would provide SAB management and shareholders an obvious and desirable exit strategy for all involved. The idea of a merger we believe could be sold to both sets of shareholders’ even though ‘this would be a large deal with many moving parts.'” Apparently there’s not much overlap between the two behemoths globally, but in the U.S. it would be more of an issue, with the two companies combining for around 80% of the domestic beer market. That, I imagine, would raise big anti-trust concerns and would loom large in the closing of the deal, which would also most likely lead to massive distributor consolidation. The price being thrown around is somewhere in the $9-10 billion range.

Obviously, there’s a lot more details to be worked out, and many of them are already addressed in the Beer Business Daily piece, which looks at pros and cons for both sides, and likely resolutions of certain issues both companies face. It’s not as far-fetched as you might think on first blush. To read the rest of it, I highly recommend a subscription to Harry’s newsletter.

When Anheuser-Busch and InBev merged, I remember someone joking that eventually there would be just one international beer company and it would just be called “Beer.” I chuckled at the time, but maybe they were on to something. Stay tuned, it’s going to be a bumpy ride.

Brewhog Determines No More Winter Ales, Bring On The Spring Beers

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Over in Gobbler’s Knob, in Punxsutawney, Pennsylvania, Phil the Groundhog — a.k.a. Brewhog — raised up his head this morning and looked around, but could not see his shadow anywhere. You know what that means. It’s out with the winter beers and in with the spring beers early this year. Or something about an early spring, I can’t keep it straight. You can see a video of Punxsutawney Phil here. And there’s more information about Groundhog Day at the Punxsutawney Groundhog Club.

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Beer In Ads #301: Genesee, Enjoy It Here …

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Tuesday’s ad is for Genesee Beer from an ecologically-minded 1967. Half the ad shows an idyllic woodland stream setting held out as the perfect place to enjoy a couple of cans of Genesee Beer with the text “Enjoy it here ….” The other half shows a trash basket with a sign on it; “drop it here” and “American the Beautiful” at the bottom.

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When Zero Tolerance Makes Zero Sense

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There was a little item in the Brickbats section of Reason magazine for February about a high school cheerleader in Ohio who was suspended for two games. Why, you may ask? Because school officials found a photo of her on Facebook holding a beer at a family wedding. According to her own Mother, she wasn’t drinking it, just holding it. No matter, her school insists that even holding a bottle of beer violates their no-alcohol policy.

Where to begin? All by itself, it’s a rather absurd and silly incident, but what it represents is, I believe, much larger. It’s a little sad that school officials, with all the budget cuts schools are facing, even have time and the inclination to troll Facebook looking for school policy violations. But if it was at a family wedding, not a kegger, and her Mom was okay with whatever was going on (holding it for another adult?) and assures us nothing sinister was occurring, frankly that should have been the end of it. It should matter that it wasn’t even on school property, at a private, family event but believe it or not courts have actually ruled that schools can regulate a student’s behavior outside of school, which as a parent I find both frightening and infuriating. That’s not their job, it’s my job. Period. Education is their job.

But that’s the sort of nonsense zero tolerance causes. It ignores circumstances and common sense, creating results that have little to do with the spirit of the policy. It punishes the innocent indiscriminately, which could even lead to issues with authority for the students on the receiving end of such unjust treatment. Is that really the lesson we want to teach our children? Follow the letter of the law no matter how ridiculous or suffer the consequences. Don’t think for yourself or interpret, just obediently do what you’re told. No exceptions.

In theory, such a policy would mean I can’t ask my son to help carry groceries if one of the bags contain alcohol. (Or for my brethren in less fortunate states, where even beer in grocery stores is too dangerous and not permitted, how about carrying the beer from the state store or beer distributor.) Is that rational? Does it serve some higher purpose of education? Or does it further the demonization of alcohol and our already irrational fear of it? And what does it say about who controls our own children, when a school can override a parent’s choice of discipline. Parents have the ultimate responsibility for their child’s upbringing and welfare, but the school has the final say?

But there’s obviously nothing rational about alcohol in our society, as this incident so clearly reveals. Whenever it’s about beer, you can be sure decades of one-sided propaganda will create absurdist zero tolerance laws and policies that makes sense only to Franz Kafka.

Gambrinus Discontinues Pete’s Wicked Ales

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It’s the end of an era. My friend Pete Slosberg was a pioneer in the craft beer world. His Pete’s Wicked Ale, which debuted in 1986, penetrated the country nationwide and helped introduce flavorful beers in places that previously hadn’t known any. He was a beer ambassador who traveled tirelessly in those heady early days. Pete sold the brand to the Gambrinus Company in 1998, and they’ve had mixed results with it ever since.

I learned today that Gambrinus has sent letters to their distributors announcing that as of March 1, 2011 they’ll be discontinuing the Pete’s brand, citing “rapidly declining sales volumes.” Pick some up while you still can, and have your last taste of the iconic brand.

And for a fun trip down memory lane, below are a few television commercials that Pete did around 1994. Enjoy.

Signing Autographs, a TV commercial from 1994.

Here’s a second one, also from 1994, where a police officer ask him for a permit.

Here’s one that never aired, “Pete Goes Clubbing.”

Are You Experienced Enough For Strong Beer Month?

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It’s February, and that means it’s time for the 9th annual Strong Beer Month, once again with six new extreme beers each at 21st Amendment and Magnolia throughout February. Try them all, and you get to keep the commemorative glass. To see a list of the twelve beers, check out the Strong Beer Month website. This year’s theme is the Jimi Hendrix album “Are You Experienced” featuring instead of Jimi and his band, Dave McLean (from Magnolia) and Shaun O’Sullivan and Nico Freccia (both from 21st Amendment). Stop by both brewpubs throughout the month for the “Strong Beer Experience.”

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The United States Of Beer?

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This is a weird one. The Houston Press’ Brew Blog did a map showing soft drinks from each state in a post last week called the United States of Soft Drinks. Due to popular demand, they did a new one this week, tackling beer in another post entitled the United States of Beer. After a decidedly unfunny “alcoholics” joke, they apparently “hunkered down all weekend, doing the kind of brutal and difficult work that it takes to determine a fitting beer for every last one of our 50 states.” They’re not all bad choices. I might have chosen Anchor (for its history) or Sierra Nevada (for its size) in California, but Stone Brewing isn’t a bad pick. I imagine many could quibble with the choices of at least some of the other states, too.

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But a few others are just embarrassing. Four Loko for Nevada? First of all, it’s not much of a beer, though technically a malt-based beverage and taxed as a beer, certainly it’s not marketed as a beer, and it was recently banned anyway. At any rate, Four Loko was made by Phusion Projects of Chicago, Illinois d.b.a. Drink Four Brewing Company. Then there’s the Epic Pale Ale they show for Utah. That Epic is a beer from … New Zealand. There is an Epic Brewing from Salt Lake City, but their Pale Ale is called Capt’n Crompton’s Pale Ale.

While Budweiser is certainly appropriate for Missouri, there’s an Anheuser-Busch family beer for Kentucky, South Dakota and West Virginia. And while ABI does operate a dozen breweries around the country, none are in those three states. Similarly Miller makes sense in Wisconsin, but there are also MillerCoors beers for Alabama, Florida and North Dakota. And again, MillerCoors does have ten breweries in as many states, but none are located in the three states listed on the map. Pabst Blue Ribbon is listed for Virginia. Pabst, of course, owns no breweries and, as far as I know, doesn’t brew their beer in Virginia. Their headquarters are in Illinois, although the Pabst website lists their home at the bottom of the page as Milwaukee, Wisconsin and the contact page takes you to San Antonio, Texas.

The post details some of what they refer to as the “logic” employed for some of their choices, but I’m not entirely certain logic was in fact used. What do you think of their choices?

You can see the map full size here, and it’s easier to read the key on the bigger map.

R.I.P. Don Younger 1941-2011

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I just heard that Don Younger, owner of the Horse Brass in Portland, passed away last night around 12:30 a.m. He will be greatly missed. The craft beer community has lost one of its earliest and most ardent supporters, and a great friend to so many of us. Here’s to you, Don.

I just spoke to Lisa Morrison, who was up very late, first at the Hospital and then out with friends toasting and celebrating Don Younger’s life. Though nothing definite has been decided, it’s likely there will be a charity wake at some point soon. One story she told me seemed to sum it up best. There was a parade of visitors at the hospital going in, one at a time, to visit Don, and the nurse asked who Don was, to which Lisa replied “he was our Messiah.” Amen.

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Don Younger 1941-2011

Below is an interview Tom Dalldorf of the Celebrator Beer News did along with Lisa Morrison for the 30th anniversary of the Horse Brass.