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Jay R. Brooks on Beer

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Dunedin’s Mobile Brewhouse On Wheels

January 4, 2014 By Jay Brooks

road-trips
My friend and colleague, Gerard Walen, has an interesting story on CraftBeer.com about a mobile brewery that drove from Florida to Oregon. In Collaboration On the FL-ORegon Trail, Walen details the rolling brewery built by the Dunedin Brewery and its journey to Oregon, and then on to Denver for GABF. Check it out. Gerard can normally be found on Road Trips For Beer, and recently finished the Florida Breweries book in the same series as my northern California guidebook, which will be published this April.

fl-oregon-trail-main1
The Mobile Brewhouse.

Filed Under: Breweries, Just For Fun, Related Pleasures Tagged With: Florida, Oregon, Science of Brewing, Travel, United States

Beer Film #4: The American Brew, Pt. 3

January 4, 2014 By Jay Brooks

brookston-film
Today’s beer video is part three of the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.

Filed Under: Beers, Breweries, Just For Fun, Politics & Law Tagged With: Documentary, Film, History, Video

Time-Lapse Bigfoot Fermentation

January 3, 2014 By Jay Brooks

sierra-nevada
Here’s a very cool video of Sierra Nevada’s annual Bigfoot Barleywine Style Ale being brewed in open fermenters. The video shows 12,400 gallons of barley wine fermenting “over six days in four traditional open fermenters.”

First made in 1983, Bigfoot has been released every February since, and will again be much easier to find than the real Bigfoot this coming February, as well.

SierraNevada-Bigfoot

Filed Under: Beers, Breweries, Just For Fun Tagged With: Science of Brewing, Sierra Nevada, Video

Beer Film #3: The American Brew, Pt. 2

January 3, 2014 By Jay Brooks

brookston-film
Today’s beer video is part two of the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.

Filed Under: Beers, Breweries, Just For Fun, Politics & Law Tagged With: Documentary, History, Video

Beer Film #2: The American Brew, Pt. 1

January 2, 2014 By Jay Brooks

brookston-film
Today’s beer video is part one of the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.

Filed Under: Beers, Breweries, Just For Fun, Politics & Law Tagged With: Documentary, Film, History, Video

Beer Film #1: As We Like It

January 1, 2014 By Jay Brooks

brookston-film
This year I decided to feature a new video about beer each day. Today’s beer video is from 1952 and was sponsored by the United States Brewers Foundation. The ten-minute film, As We Like It, is a fun little overview of beer’s history and its positive aspects.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Brewers Association, Film, Propaganda, Video

Home Brew Beer: Only 3 Weeks To Beer

December 29, 2013 By Jay Brooks

home-brew-graphic
Today’s infographic is from a British home shopping store, Lakeland, which also sells homebrewing supplies. Their chart shows the three-week process of brewing a standard batch of homebrew.

homebrew_beer_infographic
Click here to see the infographic full size.

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures Tagged With: Homebrewing, Infographics, UK

The Wholesomeness Of Brewing

December 28, 2013 By Jay Brooks

home-brewing-graphic
Today’s infographic showing the process of brewing is from an article entitled The Wholesomeness of Brewing on Beer: the Natural Choice, a website set up by the British Beer & Pub Association.

process-of-brewing
Click here to see the infographic full size.

Filed Under: Breweries, Just For Fun Tagged With: Homebrewing, Infographics

A Guide To Craft Beer Marketing Infographic

December 27, 2013 By Jay Brooks

marketing
Today’s infographic is the ^ Bootstrapper’s Guide to Craft Beer Marketing, created by Craig Tommola of 36 Squares, although I found it on Pinterest where a Marta S M claimed its authorship. Whoever made it, it’s an interesting look at brand marketing.

craft-beer-marketing
Click here to see the infographic full size.

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures Tagged With: Business, Infographics, Marketing

Two Of The 10 Best Commercials Of 2012

December 18, 2013 By Jay Brooks

tv
I came across this by accident this morning (and I assume 2013’s best haven’t been decided yet). AdWeek writer Tim Nudd chose what he considered to be the 10 Best Commercials Of 2012. Of the ten he picked, two were beer commercials, numbers ten and five. Since I’m still feeling a bit jet-lagged from returning from Belgium last night, enjoy these.

adweek-13-10
Number 10: Carlton Draught, “Beer Chase” (Agency: Clemenger BBDO, Melbourne, Australia)

adweek-13-05
Number 5: Old Milwaukee, “Field Cut Off” (Production Company: Gifted Youth)

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures Tagged With: Advertising, Humor, Video

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