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ABI To Include Stella Artois In Super Bowl Ads

January 21, 2011 By Jay Brooks

stella-artois
Anheuser-Busch traditionally pulls out all the tops for the Super Bowl, one of the most-watched television events of the year, especially for their core demographic. And that looks to be true for this year’s game, as well. But according to a report from Advertising Age yesterday, they’ll be trying something new this year.

The biggest overall change is that “instead of running nine ads for a total of five minutes, as it did last year, A-B will air five ads that run over three-and-a-half minutes.” The ads themselves will be similar to past efforts. But 2011 will mark the first time they’ve deviated from their core brands of Budweiser and Bud Light. One of their spots, a 60-second ad, will be for the uninspired Belgian lager Stella Artois under the banner of a new campaign, “She is a thing of beauty.”

I’m fairly certain this isn’t the ad they’ll be running, but this one was supposedly directed by Wes Anderson and Sophia Coppola.

Despite the Marin Institute’s incessant complaining about alcohol advertising during the Super Bowl — oh, the horror, why won’t anyone think of the kiddies? — of the 28 planned advertisers, only one is an alcohol producer, Anheuser-Busch InBev. So not only are they misplaced about who watches the Super Bowl, but seeing as a mere 3.5% — exactly one — of the advertisers are alcohol producers it hardly seems worth all the hue and cry they’ve raised. Of the 3-4 hours of the game, just 3-1/2 minutes are taken up by beer ads, representing less than 2% to under 1.5%, depending on how long the game ultimately runs. Even at that, it assumes anyone watching would be glued the set the entire time, a dubious proposition at best, especially applied to children. But the Marin Institute won’t be happy until they’ve “freed the bowl” from even those three and half minutes.

Personally, I’m looking forward to this year’s Super Bowl, especially if my beloved Packers manage to win on Sunday. It’s been more then a decade since I’ve actually cared about who wins the game, it would sure be nice to have someone to root for this year.

Filed Under: Beers, Breweries, Editorial, News Tagged With: Advertising, Anheuser-Busch InBev, Big Brewers, Sports

Celtic Beer: 500 B.C.

January 19, 2011 By Jay Brooks

celtic-blue
Science News last week had a fascinating tale from 2,500 years ago, about ancient Celtic breweries in present-day Germany. It was revealed in a new paper by Hans-Peter Stika, entitled Early Iron Age and Late Mediaeval malt finds from Germany—attempts at reconstruction of early Celtic brewing and the taste of Celtic beer, that early Celts built breweries “capable of turning out large quantities of a beer with a dark, smoky, slightly sour taste.”

Published earlier this month in the journal, Archaeological and Anthropological Sciences, here’s the abstract:

In this paper, we discuss specialised ditch structure from the early Iron Age settlement of Eberdingen–Hochdorf (early La Tène Period, fifth–fourth century BC), that contained large numbers of evenly germinated hulled barley grains. This malt appears to be the result of deliberate germination, given the purity of the finds and the associated unusual archaeological structure, which may have been used for germination and/or as a drying kiln for roasting the malt. The Hochdorf malt most probably was produced for the purpose of beer brewing. To learn more about the morphology of malt and the effects of carbonisation on it, experiments on modern barley grains were undertaken. Their results are compared to the ancient Hochdorf malt. Based on the excavated findings and finds as well as theoretical reflections on the early Iron Age brewing process, attempts at reconstructing the possible taste of early Celtic beer are presented. Additionally, a malt find from late mediaeval Berlin in northeast Germany is presented. A mixture of deliberately sprouted hulled barley as well as rye and oat grains, which were not germinated, was found. The three different cereals could have been used for brewing a typical mediaeval/early modern beer since the use of mixed crops for producing beer has been quite common. Because of a lack of further evidence, it remains unclear whether or not the half-timbered house in the late mediaeval town was a trading place and storehouse for malt or the brewery itself, where the malt was processed to make beer.

A large store of charred grains of barley were discovered at a site in northeast Germany, near Berlin. The barley was found in ditches, suggesting a “large malt-making enterprise.”
barley-iron-age
He then reconstructed the steps he believes the early Celts would have used to brew their beer.

  1. Dig a ditch, in an oblong shape.
  2. Soak barley in the specially constructed ditches until it sprouts.
  3. Grains were then dried by lighting fires at the ends of the ditches (providing dark color & a smoky taste).
  4. Lactic acid bacteria stimulated by slow drying of soaked grains, a well-known phenomenon, adding sourness to the brew.
  5. Mash up the barley to maximize the sugar content.
  6. Flavor it with henbane — a.k.a. stinking nightshade — which was found at the site. Henbane would also have made the beer more intoxicating. It could possibly have contained other spices such as mugwort or carrot seeds.
  7. Boil the ingredients with the mashed grains, towards the beginning to flavor the beer.
  8. Heated stones may have been placed in liquefied malt during the brewing process (though so far none have been found at the site). Otherwise, it would probably have been heated over a low fire.
  9. Separate out the lumpiest bits of grain.
  10. Fermentation then my have been triggered by using yeast-coated brewing equipment or by adding honey or fruit, both of which would have contained wild yeast.
  11. Let the yeast settle to the bottom.
  12. Cool the beer and drink.

Not all of the steps have been confirmed by the evidence yet, but the search goes on.

Filed Under: Breweries, News Tagged With: Germany, History, Science of Brewing

Red Brick Blonde Goes Down Easy

January 19, 2011 By Jay Brooks

red-brick
I need to tread lightly here, as my own wife is a blonde. Two new television commercials by Atlanta’s Red Brick Brewing play on the stereotype of dumb blondes. Funny or insensitive, I’m staying out of it.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Advertising, History, Humor

BN Winter Brews Festival Announced

January 15, 2011 By Jay Brooks

bn
January is usually a slow time for beer in the Bay Area, so it’s nice that last year the Brewing Network stepped up and put on a great new beer festival featuring winter beers in Oakland. They’re back again and this year it will be held in a new location at the Martin Luther King Jr. Civic Center Park in Berkeley, just two blocks from the Downtown Berkeley BART station.

The 2nd Annual Winter Brews Festival will be held on Saturday, January 29, 2011, from 12:00 p.m. to 4:00 p.m. “Tastings will feature a wide variety of local brews and unique innovations from some of the best brewers around, many of whom will be pouring their own beers giving visitors an opportunity to learn more about how the beer is made.”

Tickets are $35 before the event, or $40 at the gate, and include unlimited pours and a commemorative glass. Advance tickets can be purchased online. For more information on the event, visit the Brewing Network website.

BN-winter-fest-2011

Filed Under: Beers, Breweries, Events, News Tagged With: Announcements, Bay Area, Beer Festivals, California, Northern California

Daily Brewery Porn Returns

January 12, 2011 By Jay Brooks

camera-zs6
A while back I had a photoblog up that featured my favorite beer-related pictures that I’ve taken over the years, Brookston Beer Pix. It got lost in the internet migration last year but it’s now been rechristened as a Tumblr blog. Each day I’ll post a new fave picture from my photo archives, of which I have literally thousands. Quite a few of them are brewery porn, which is what I call photos of brewing equipment in all their naked glory. I also have a thing for photographing hoses in the brewery, so you may see a few of those along with many more of my visual obsessions.

If you follow me on Twitter, you’ll automatically be notified when a new photo is posted. Or you can, of course, follow along on Tumblr, which is especially easy if you already have an account there.

Filed Under: Beers, Breweries, Just For Fun, News, Related Pleasures Tagged With: Announcements, Blogging, Brewery Porn, Photography, Websites

Our Kids Ain’t Learning Too Good

January 12, 2011 By Jay Brooks

Marin-I
Did you know that words can have more than one meaning? Pretty elementary stuff, you’d think. Unless, of course, you can use ignorance to create propaganda for your cause. This one might be funny, if it wasn’t presented so seriously. I can almost understand that the kids of Roseburg, Oregon might be confused, but their parents and the Marin Institute should feel at least a little embarrassed.

Here’s what happened. The Marin Institute today accused Anheuser-Busch InBev of targeting families by advertising “Family Packs” of beer for sale around the town of Roseburg. A youth group there, apparently confused, sent photos of the ads to the Marin Institute who promptly went on the attack.

Bud-Family

Here’s some of the rhetoric inspired by these ads:

“We knew that the Anheuser-Busch InBev marketing team was willing to stoop low, but this time they’ve really outdone themselves.”

“Cheaper than Capri Sun, it makes a perfect addition to a brownbag lunch for preschoolers and teenagers alike!”

Busch-Family

And here’s the final volley:

How does Anheuser-Busch InBev think they can get away with this? Maybe they figure if they keep it in local communities, next to your kids’ school (as opposed to say, on national TV during the Super Bowl), they won’t get caught. All the while, of course, proclaiming all the wonderful work they do to counter underage drinking with useless educational brochures. Sorry, Bud – you’re not fooling anyone.

Except that ABI isn’t advertising “Family Packs,” they’re advertising “24 Pack Cubes” and “30 Packs” of the “Bud Family” and “Busch Family.” Notice in the Bud ad, the two statements are on separate lines, “Bud Family” on one line, then “24 Pack Cubes” on the second. By “Bud Family,” ABI means the family of products under the “Budweiser label, which are:

The Bud Family

  • Budweiser
  • Bud Light
  • Budweiser Select
  • Bud Light Lime
  • Bud Light Golden Wheat

In the Busch ad, it’s on three lines. In this case, it includes the following beers:

The Busch Family

  • Busch
  • Busch Light
  • Busch Ice

Nobody’s trying to fool anybody. The ads are pretty clear if you know how to read and understand what words mean in context. Somebody really needs to buy the Marin Institute a copy of Eat, Shoots & Leaves. I don’t know the ages of the kids in the local “youth group,” so I can forgive them, but at some point an adult they encountered should have had enough book learning to point this out to them.

As to the fact that they accuse ABI of being “willing to stoop low” and declare “this time they’ve really outdone themselves,” all I can do is shake my head and think — yet again — this is such a perfect example of “the pot calling the [brew] kettle black.”

Filed Under: Breweries, Editorial, News, Politics & Law Tagged With: Oregon, Prohibitionists

SF Beer Week One Month Away

January 11, 2011 By Jay Brooks

sfbw-11
In exactly one month, SF Beer Week will start up again. For ten days beginning on February 11, beer in the Bay Area will be front and center. Last year we had over 225 diverse events and this year promises to have even more beer-centric events throughout the Bay Area. In a couple of hours — at 4:00 p.m. — this year’s website will go live with the first batch of events added to the schedule. Start filling up your dance card now, to make sure you have a seat at as many of the great events as you and your liver can manage.

sfbw-11-banner

Filed Under: Beers, Breweries, Events, Food & Beer, News, SF Beer Week Tagged With: Announcements, Bay Area, California, San Francisco

Connecticut Beer

January 9, 2011 By Jay Brooks

connecticut
Today in 1788, Connecticut became the 5th state.

Connecticut
State_Connecticut

Connecticut Breweries

  • Back East Brewing
  • BRUrm at BAR
  • Cambridge House
  • Cambridge House Granby
  • Carson’s Brewhouse
  • Cavalry Brewing
  • City Steam Brewery
  • Cottrell Brewing
  • East Haddam Brewing
  • Griswold Inn
  • Half Full Brewery
  • Hops Grill & Brewery
  • “John Harvard’s
  • The Brew Pub at Mohegan Sun
  • New England Brewing
  • Nor’easter Brewing
  • Olde Burnside Brewing
  • Overshoes Brewing
  • Rheingold Beer
  • SBC Brewing
  • Southport Brewing
  • Thomas Hooker Brewing
  • Willimantic Brewing

Connecticut Brewery Guides

  • Beer Advocate
  • Beer Mapping Project
  • Beer Me
  • Rate Beer

Guild: None known

State Agency: Connecticut Liquor Division

maps-ct

  • Capital: Hartford
  • Largest Cities: Bridgeport, New Haven, Hartford
  • Population: 3,405,565; 29th
  • Area: 5544 sq.mi., 48th
  • Nickname: The Constitution State
  • Statehood: 47th, January 8, 1788

m-connecticut

  • Alcohol Legalized: April 20, 1933
  • Number of Breweries: 18
  • Rank: 30th
  • Beer Production: 1,879,769
  • Production Rank: 33rd
  • Beer Per Capita: 75.3 Gallons

connecticut

Package Mix:

  • Bottles: 45.9%
  • Cans: 44.1%
  • Kegs: 10%

Beer Taxes:

  • Per Gallon: $0.20
  • Per Case: $0.45
  • Tax Per Barrel (24/12 Case): $6.20
  • Draught Tax Per Barrel (in Kegs): $6.00

Economic Impact (2010):

  • From Brewing: $171,909,053
  • Direct Impact: $751,718,100
  • Supplier Impact: $478,815,175
  • Induced Economic Impact: $477,701,393
  • Total Impact: $1,708,234,668

Legal Restrictions:

  • Control State: No
  • Sale Hours: On Premises: 9 a.m.–2 a.m. (Mon.–Sat.) / 11 a.m.–2 a.m. (Sun.)
    Off Premises: 8 a.m.–9 p.m. (Mon.–Sat.)
  • Grocery Store Sales: Yes
  • Notes: No off-premises sales on Sundays; Sunday on-premises sales subject to local ordinances.

    Beer can be purchased at grocery/convenience stores. Spirits and wine can only be purchased at liquor stores.

connecticut-map

Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.

For the remaining states, see Brewing Links: United States.

Filed Under: Beers, Breweries Tagged With: Connecticut

Announcing “High Water Brewing”

January 7, 2011 By Jay Brooks

high-water
You may recall the formerly wonderful beers of Valley Brewing in Stockton, California. That was due to one singular reason, their longtime brewmaster, Steve Altimari. Steve’s beers have became some of the most creative, innovative and diverse of any brewer. He perfected one style after another and brewed some truly experimental gems. His Uber Hoppy Imperial IPA was one of the best and his London Tavern Ale, a delicate English-style mild was a great session beer. But back on June 12th of last year, Steve was summarily dismissed under circumstances that could charitably be termed “odd.” I got the full story a couple of days after that, when I spoke to Steve in New York, where he was vacationing with his family. The owners initially told him that they’d sold the brewery (something he himself had been trying to do at that same time) and that the new bosses no longer needed his services. That tuned out to be not true in the least, and they instead brought in a scab brewer who flew in from Bend, Oregon, apparently, to do the brewing. I’m told they also locked Steve out of the brewery and refused to return his personal property that was there, including beer, barrels, etc. The good news was that since he’d been trying to buy Valley brewery, he already had investors and a management team in place.

So it’s six or so months later, and I’m pleased to announce that Steve’s new brewery — High Water Brewing — has begun brewing. They’ve set up offices and cold storage in San Leandro, California, near Drake’s Brewing, whose brewing equipment they’ll be using to make High Water’s beer. They’re also installing their own fermenters on site but will store the finished beer in their separate offices nearby.

high-water-logo

Initially, they’ll be offering three regular beers:

  • Hop Riot IPA (7.3% a.b.v. / 73 IBUs)
  • Retribution Imperial IPA (9.5% a.b.v. / 95 IBUs)
  • Old and In the Way Barleywine (11% a.b.v. / 95 IBUs)

The beers will debut on draft — 5 & 15.5 gallon kegs — in February during SF Beer Week (yet another reason I can’t wait for SF Beer Week!). Packaged beer, in 22 oz. bottles, will follow in early Spring, most likely in April. You can see the new labels on the website. They’re also still seeking additional investors, and if you’re interested, you can read about High Water’s investment opportunities.

high-water

In the interest of full disclosure, the name High Water Brewing was suggested by me in a post back in June when this all went down, and after an exhaustive search, my suggestion turned out to be the one they liked best. The founders of the brewery were kind enough to thank me by awarding me some shares in the company, giving me a very teeny tiny interest in the company, essentially a symbolic, but very much appreciated gesture.

Filed Under: Breweries, Just For Fun, News Tagged With: Announcements, Bay Area, Business, California

The BeerNet Power 20

January 6, 2011 By Jay Brooks

harry-schumacher
Harry Schuhmacher’s Beer Business Daily earlier today published the results of their BeerNet Power 20. Essentially they polled his many beer business subscribers and asked them to vote for the most powerful people in the beer business. It’s the beer equivalent of Entertainment Weekly’s annual power issue. They cut off the voting last night at 5:00 p.m. and stayed up late counting ballots. It’s their first Power 20 poll since 2006, and quite a bit has changed since then. For those on the list in both 2006 and the new ranking, I’ve included their older ranking in parenthesis.

The BeerNet Power 20

  1. Jim Koch, Boston Beer Co. (8)
  2. Carlos Brito, Anheuser-Busch Inbev
  3. Leo Kiely, MillerCoors
  4. Reyes Brothers, Reyes Beverage Group (14)
  5. Dave Peacock, Anheuser-Busch
  6. Tom Long, MillerCoors (6)
  7. Dick Yuengling, D.G. Yuengling & Co.
  8. Graham McKay, SABMiller
  9. Kim Jordan, New Belgium Brewing Co.
  10. Bill Hackett, Crown Imports (3)
  11. Pete Coors, Molson Coors
  12. Craig Purser, National Beer Wholesalers Association (1)
  13. Luiz Edmond, Anheuser-Busch
  14. Dolf van den Brink, Heineken USA
  15. Ken Grossman, Sierra Nevada
  16. Sam Calagione, Dogfish Head
  17. Dave Casinelli, D.G. Yuengling & Co. (19)
  18. Warren Buffet, Berkshire Hathaway / McLane
  19. Tom Cardella, MillerCoors (12)
  20. Carlos Fernandez, Grupo Modelo
  21. Andy England, MillerCoors

Here’s some observations from Harry about the makeup of this year’s list:

This is the first year that a Busch isn’t on the list. And this is the first year that a craft brewer has achieved the Power 20’s coveted Number 1 poll position: Jim Koch. In fact, in the last Power 20 four years ago, there were only two craft brewers on the list. This year, there are six. And a few Brazilian names have made the list for the first time, and a big investor who is only tangentially in the beer business, Warren Buffet, signaling that readers think he will be a bigger player.

The Top 3 in 2006 were 1) Craig Purser, National Beer Wholesalers Association, 2) August A. Busch IV, Anheuser-Busch Companies, and 3) Bill Hackett, Crown Imports. Curiously, Brewers Association president Charlie Papazian was ranked #13 in 2006, but isn’t on the current list.

Filed Under: Breweries, News Tagged With: Big Brewers, Business

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