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Jay R. Brooks on Beer

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Iowa Sinkhole May Be 150-Year Old Beer Cave

August 21, 2014 By Jay Brooks

iowa
Last month during a routine inspection, a Cedar Rapids, Iowa bridge inspector found a suspicious looking hole in the ground. At first, he thought it might be a “potentially hazardous sinkhole near an Interstate 380 access ramp,” but as he, and others looked closer, it may actually be a 150-year old beer cave, part of the Christian Magnus Eagle Brewery and Bottling Works. According to a local newspaper report in 1977, “excavators had unexpectedly pierced a beer cave during construction of this stretch of I-380 when they were digging to lay a culvert north of Eighth Street” so it’s seems that’s the likeliest explanation.

magnus-4

Apparently, a archaeologist and an architectural historian,among others, are investigating, and are keeping an open mind that it could be any number of things. A local historian, on the hand, appears quite certain it’s the beer caves, and in the local newspaper, The Gazette, appears ready to go record with his belief that they’re beer caves:

Cedar Rapids historian Mark Stoffer Hunter is a bit more certain of the findings.

“They are the Magnus beer caves. That’s exactly what they are,” Hunter said after hearing of the discovery. “This is very exciting as an historian.”

The brewery was constructed by Jacob Wetzel in 1859.

Wetzel hired an old world brewer from Germany named Christian Magnus as his brewmaster and foreman, according to The Gazette’s Time Machine. Beer caves were essential to Magnus’ vision for the beer cooling and aging process. The brewery was a five-story complex overlooking Cedar Lake, but the back ran into a hill where the caves were located.

The brewery had five cellars that could hold 2,000 barrels, two ice houses that held up to 2,300 tons of ice, and a capacity to produce 60 barrels of beer in 12 hours.

Magnus bought out Wetzel in 1868, and at the height of production, the Christian Magnus Eagle Brewery and Bottling Works put out 25,000 barrels of 4.5 percent beer in the late 1800s and early 1900s.

Hunter said the brewery was possibly best known for Eagle Brewing, a popular beer with a logo of an eagle perched on a beer keg with its wings stretched wide and a man tapping the keg.

The brewery closed because of prohibition in 1915, although it operated for several more years producing soft drinks, among other items, before entirely shutting down in the 1920 and being demolished in 1937, Hunter said.

Hunter said in later years homeless people would use the caves, and they were later boarded up. However, children would break through the boards with “skull and cross bone — do not enter warning” to explore.

A neighborhood then was built on top of the beer caves, before being torn down for I-380, he said.

eagle-magnus-iowa-1875
The brewery from a lithograph done around 1875.

And here’s a photograph of the brewery, believed to be from 1870, from another piece in the Gazette about the Original Breweries.
magnus-3
Cedar Rapids, city of. Historical Views. Little caption information available. Photo appears to show a view of the Magnus Brewery (center), looking southwest over Cedar Lake. The brewery was located near present day Quaker Oats plant. The original Eagle Brewery was established in 1859 by Christian Magnus at the corner of Ely and Van Buren, modern D Avenue (D Ave.) and Eighth Street (Eighth St) NE in Cedar Rapids. The brewery produced beer and ale in a structure made from Anamosa stone and was considered one of the best breweries in Iowa. An immigrant from Germany, Magnus originally started a brewery for Jacob Wetzel in Cedar Rapids in 1859. In 1868, Magnus bought out his former employer and continued the European tradition of aging his beer in cold cellars beneath the brewery. When prohibition threatened his local brewing empire, Magnus invested his earning in such ventures as the Magnus Hotel, a longtime downtown landmark which fell to urban renewal during the 1970s.

Filed Under: Breweries, Just For Fun, Related Pleasures Tagged With: History, Iowa

Couch Trippin’ Contest

August 19, 2014 By Jay Brooks

lagunitas-circle
Lagunitas Brewing, my local down the street, is having a fun contest to win a a party in your home. That is, they’ll bring the Lagunitas Couch Trippin’ party to your home. What could be simpler?

lagunitas-couchtrip-1

So it is pretty simple, just do the following:

  1. Snap a photo of your couch & Lagunitas
  2. Tag it #couchtrippin on IInstagram and/or Twitter

lagunitas-couchtrip-2

So what can you win? Here’s how Lagunitas explains it: “We’re gonna bring the Lagunitas CouchTrippin’ party to your house … A killer band, tasty munchies, and we’ll even bring our own couch… All for you and up to 30 of your friends (sorry, we can’t have the whole town showin’ up). Follow the super simple instructions above. Or see full legal fine freakin’ print.”

Here’s mine, on our new giant sofa. It’s supposed to be a sofa bed, but we just keep it open all the time and use it as a “snuggle sofa” that fits our family of four perfectly, making it great for watching movies, playing video games, or of course, snuggling.

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Let’s see yours. You have until the end of the month, specifically “August 31, 2014 at 11:59:59 PM PST” to post or upload your own Couch Trippin’ photo. But make sure you read the rules first to make sure you don’t disqualify yourself. For example, I’m not actually “drinking or consuming an alcohol product,” because that’s one of the restrictions. I’m just holding the beer, giving it a sniff.

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lagunitas-purple

We’re looking for a house to bring our CouchTrippin’ party to — so show us a pic of your couch with Lagunitas and tag #couchtrippin on Instagram or Twitter.

Filed Under: Breweries, Events, Just For Fun, Related Pleasures Tagged With: Bay Area, California, Contest, Louisiana, Northern California

At GBBF

August 15, 2014 By Jay Brooks

gbbf-2014
I love the Great British Beer Festival, and it’s a crying shame I don’t get over the pond often enough to attend it. Happily, Mark Dredge, who in addition to Pencil & Spoon, has been doing some work for Pilsner Urquell, had a camera crew follow him around the hall at the Great British Beer Festival. He’s created a short video giving a flavor of what it’s like to be there. So if, like me, you missed it this year, here’s at least a glimpse at what being there be like. Enjoy.

gbbf-2014

Filed Under: Beers, Events, Just For Fun Tagged With: CAMRA, England, Great Britain, UK, Video

NFL Football: Pick The Winners At Brookston Fantasy Games 2014

August 14, 2014 By Jay Brooks

football
This is the eighth year for the Brookston Fantasy Football Games. We’ve had a lot of fun over the last seven, so if you love football and beer, consider joining us this year, whether you’ve played in past seasons or are a newcomer. The NFL season begins on Thursday September 4, so you’ve got about three weeks to sign up.

I’ve again set up two free Yahoo fantasy football games, one a simple pick ’em game and the other a survival pool. Up to 50 people can play each game (that’s Yahoo’s limit, not mine), so if you’re a regular Bulletin reader feel free to sign up for one or even both. It’s free to play, all you need is a Yahoo ID, which is also free. Below is a description of each game and the details on how to join each league and play.


nfl-teams

Pro Football Pick’em

In this Pick’em game, just pick the winner for every game each week, with no spread, and let’s see who gets the most correct throughout the season. All that’s at stake is bragging rights, but it’s still great fun.

Also, like last year, we’ll be able to keep picking all through the playoffs, so the game will continue through to the Super Bowl, which is pretty cool.

In order to join the group, just go to Pro Football Pick’em, click the “Sign Up” button (or “Create or Join Group” if you are a returning user). From there, follow the path to join an existing private group and when prompted, enter the following information…

Group ID#: 11809 (Brookston Football Picks)
Password: brookston


packers-retro

Survival Football

If picking all sixteen football games every week seems like too much, then Survival Football is for you. In Survival Football, you only have to pick one game each week. The only catch is you can’t pick the same team to win more than once all season. And you better be sure about each game you pick because if you’re wrong, you’re out for the season. Actually two years ago they added a new feature and I changed the game so to be kicked out you have to be wrong twice. In that way more people stand a better chance of lasting longer into the season. So get one wrong, and you’re still okay, get a second wrong, now you’re gone for the season. Last man standing wins.

Again, like last year, we can keep picking all through the playoffs, assuming our luck holds. So the game could even continue through to the Super Bowl.

In order to join the group, just go to Survival Football, click the “Sign Up” button and choose to “Join an Existing Group”, then “Join a Private Group”. Then, when prompted, enter the following information…

Group ID#: 1485 (Brookston Survival League)
Password: brookston

With 50 players allowed in each game, there’s plenty of room, so don’t be shy. Sign up for one or both games. In past seasons, I’ve posted the standings on the home page, and hopefully I’ll do that again this season. Why not join us? Go head to head again me and my team, the Brookston Brew Jays.

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Filed Under: Just For Fun, Related Pleasures Tagged With: Announcements, Football, Games, Sports

Reveal Your First Belgian In The Next Session

August 11, 2014 By Jay Brooks

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For our 91st Session, our host is Breandán Kearney, who is the beery half of Belgian Smaak, along with budding chocolatier Elisa. For his topic, he’s chosen My First Belgian, meaning to participate in the September Session, he wants to know about yours.

Our blog is called ‘Belgian Smaak’. We love (and investigate, write about and drink) fantastic beers from other countries around the world, but the reason we started the blog was that we were blown away by the variety of flavours that Belgium offers in its beer and wanted to enjoy our own adventure in taste.

Although David Turley of Musing Over a Pint did host a great session on Belgian-style triples (A Tripel for Two) back in February 2009, we noticed with no small element of surprise that there has not yet been a Session dedicated to discussing beers from this country generally and so we feel that we are the hosts to bring Belgian beer to the tip of your tongues both literarily and libatiously.

This topic was inspired by my own experience in moving to Belgium last year. Having only Guinness and Macro-Pils as a reference (until recently the only choice available in Ireland), my attitude towards beer was completely re-aligned when I first encountered Belgian beer culture.

There’s no rules for participating in this Session. If you’ve never tried a beer brewed in Belgian, now your chance. Or write about your favorite Belgian type of beer. The sky’s the limit. Their “aim here is to explore, discuss and hopefully celebrate the ways (if any) in which this fascinating beer culture has personally impacted on each of you, the passionate beer blogging community.” But see his thoughtful, detailed announcement for the myriad ways you can participate in next month’s Session.

belgium-new-flag

So put on your Belgian cap and write your blog post — no Flemish necessary — on Friday 5 September 2014, and link to Belgian Smaak’s announcement in your post. Also, he’s asking that you leave a comment below his announcement with a link to your post on that same day to facilitate doing the roundup.

belgian-glasses

Filed Under: Beers, Just For Fun, The Session Tagged With: Announcements, Belgium

Presidential Drinking

August 4, 2014 By Jay Brooks

us-president
It’s not exactly a beer birthday, but today is the 53rd birthday of President Barack Obama, who’s been known for a few good beery photo ops. Recently, he even played some pool with our only gubernatorial brewery owner — and the only governor I’ve ever shared a beer with — John Hickenlooper, from Colorado. Hickenlooper, of course, co-founded Wynkoop Brewing in Denver, revitalizing the entire LoDo area of town. After two apparently successful terms as the mayor of Denver, he was elected governor of the state in 2011.

Early last month, President Obama visted Denver, and Hickenlooper, and the trip was covered by ABC News in Obama “The Bear” Lets Loose in Denver. They met at Wynkoop, where they shared a pint of Rail Yard Ale.

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They also played a game of pool, which apparently Obama won. When this was first reported, I saw it mentioned that some people were upset that the president was photographed drinking beer, but I never saw those. Sounds ridiculous enough to be true, though. If people see the president enjoying himself with a beer, it might give others the idea that it’s okay for an adult to drink a legally permissible alcoholic beverage, and prohibitionists don’t like that one bit.

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Filed Under: Beers, Birthdays, Just For Fun, Politics & Law Tagged With: Politics, United States

Buddy’s Beer Garden

July 21, 2014 By Jay Brooks

looney-tunes
Yesterday Ken Weaver tweeted out he was watching Buddy’s Beer Garden. An inveterate animation lover, I wanted to see it, too. Buddy’s Beer Garden is part of the Looney Tunes series from Warner Brothers, and features Buddy, in the second of the 23 cartoons he starred in.

buddys-beer-garden

Buddy’s Beer Garden’s is a fun cartoon celebrating the end of Prohibition in 1933. The humor is typical of animation of the time, with lots of sight gags and animated transitions (a common technique in the 1930s). In this one, “Buddy dons a variety of costumes and hawks his ‘beer that brings good cheer.'”

buddys-beer-garden-1

“Watch what you’re doin’ ya mug! “Don’t call me a mug, you mug!”

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I’m sure this would drive the prohibitionists today into a mad rage. “But what about the kiddies,” they’d cry (as they always do). But this was made in 1933, when cartoons, believe it or not, were made for adults, and were shown, along with a newsreel, before feature films at a movie theatre. That’s why there’s so much adult humor. It’s also why the hold up so well today, because they don’t pander or talk down to the audience. They’re not trying to be educational, kid-friendly or have a moral. Even when I was a kid, when they were heavily edited for television, they were still better than most cartoons made for TV.

See for yourself, here’s the cartoon, Buddy’s Beer Garden, below:


Buddy Buddie's Beer Garden 1933 Looney… by andythebeagle

Filed Under: Beers, Just For Fun Tagged With: Animation, Cartoons, History, Humor, Video

Rules For Brewing Circa 1747

July 15, 2014 By Jay Brooks

history
I recently gave a talk about beer and brewing in the time of Johann Sebastian Bach, at the Mendocino Music Festival‘s Bachfest: Bach and Beer this weekend. Bach’s time was from 1685 to 1750. And while commercial breweries were a big part of the story, brewing at home was still very common, especially in larger households, as evidenced by an interesting historical source I happened upon while researching my talk. The Art of Cookery Made Plain and Easy, by Hannah Glasse, was first published in 1747, originally by subscription, but later the same year in a single edition and it had 20 separate re-printings and remained in print until 1843.

art-of-cookery

In Chapter 17, she sets out to tell her readers “Of Made Wines, Brewing, French Bread, Muffins, &c.” Here’s her instructions, or “rules,” for brewing beer.

R U L E S    f o r    B R E W I N G .

Care must be taken, in the first place, to have the malt clean; and after it is ground, it ought to stand four or five days.

For strong October [ale], five quarters of malt to three hogsheads, and twenty-four pounds of hops. This will afterwards make two hogsheads of good keeping small-beer, allowing five pounds of hops to it.

For middling beer, a quarter of malt makes a hogshead of ale, and one of small-beer. Or it will make three hogsheads of good small-beer, allowing eight pounds of hops. This will keep all the year. Or it will make twenty gallons of strong ale, and two hogsheads of small-beer that will keep all the year.

If you intend your ale to keep a great while, allow a pound of hops to every bushel; if to keep six months, five pounds to a hogshead; if for present drinking, three pounds to a hogshead, and the softest and clearest water you can get.

Observe the day before to have all your vessels very clean, and never use your tubs for any other use except to make wines.

art-of-cookery-XVII-1

Let your cask be very clean the day before with boiling water; and if your bung is big enough, scrub them well with a little birch-broom or brush ; but if they be very bad, take out the heads, and let them be scrubbed clean with a hand-brush, sand, and fullers-earth. Put on the head again, and scald them well, throw into the barrel a piece of unslacked lime, and stop the bung close.

The first copper of water, when it boils, pour into your mash-tub, and let it be cool enough to see your face in; then put in your malt, and let it be well mashed; have a copper of water boiling in the mean time, and when vour malt is well mashed, fill your mashing-tub, stir it well again, and cover it over with the sacks. Let it stand three hours, set a broad shallow tub under the cock, let it run very softly, and if it is thick throw it up again till it runs fine, then throw a handful of hops in the under tub, let the mash, run into it, and fill your rubs till all is run off. Have water boiling in the copper, and lay as much more on as you have occasion for, allowing one third for boiling and waste. Let that stand an hour, boiling more water to fill the mash-tub for small-beer; let the fire down a little, and put it into tubs enough to fill your mash. Let the second mash be run off, and fill your copper with the first wort; put in part of your hops, and make it boil quick. About an hour is long enough; when it has half boiled, throw in a handful of salt. Have a clean white wand and dip it into the copper, and if the wort feels clammy it is boiled enough; then slacken your fire, and take off your wort. Have ready a large tub, put two sticks across, and set your, straining basket over the tub on the sticks, and strain your wort through it. Put your other wort on to boil with the rest of the hops; let your mash be covered again with water, and thin your wort that is cooled in as many things as you can, for the thinner it lies, and the quicker it cools, the better. When quite cool, put it into the tunning-tub. Throw a handful of salt into every boil. When the mash has stood an hour draw it off, then fill your mash with cold water, take off the wort in the copper and order it as before. When cool, add to it the first in the tub; so soon as you empty one copper, fill the other, so boil your small-beer well. Let the last mash run off, and when both are boiled with fresh hops, order them as the two first boilings; when cool empty the mash tub, and put the smallbeer to work there. When cool enough work it, set a wooden bowl full of yeast in the beer, and it will work over with a little of the beer in the boil. Stir your tun up every twelve hours, let it stand two days, then tun it, taking off the yeast. Fill your vessels full, and save some to fill your barrels; let it stand till it has done working; then lay on your bung lightly for a fortnight, after that stop it as close as you can. Mind you have a vent-peg at the top of the vessel, in warm weather, open it; and if your drink hisses, as it often will, loosen till it has done, then stop it close again. If you can boil your ale in one boiling it is best, if your copper will allow of it; if not, boil it as conveniency serves.

When you come to draw your beer and find it is not fine, draw off a gallon, and set it on the fire, with two ounces of isinglass cut small and beat. Dissolve it in the beer over the fire: when it is all melted, let it-stand till it is cold, and pour it in at the bung, which must lay loose on till it has done fermenting, then stop it close for a month.

Take great care your casks are not musty, or have any ill taste; if they have, it is a hard thing to sweeten them.

You are to wash your casks with cold water before you scald them, and they should lie a day or two soaking, and clean them well, then scald them.

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Filed Under: Beers, Breweries, Food & Beer, Just For Fun Tagged With: History, Science of Brewing

World’s Wealthiest Booze Barons

July 11, 2014 By Jay Brooks

rich-man
Forbes recently released their annual list of the wealthiest people in the world. Thirteen people on the Full List Of The World’s 500 Richest People are involved in the alcohol industry, at least in part. Of those 13, ten are involved in beer companies.

The World’s Richest Booze Barons

  1. Bernard Arnault & family, LVMH (France)
    Founded 2008; The French luxury brands conglomerate LVMH owns a bewildering array of high-ends brands such as Bulgari, Dior, Louis Vuitton, TAGHeuer, but their wine and spirits division includes such brands as Belvedere Vodka, Dom Perignon, Glenmorangie, Moët & Chandon, Hennessy, Veuve Clicquot, and several others
    Forbes Richest List: #15; $33.5 billion
  2. Jorge Paulo Lemann, Anheuser-Busch InBev, and also co-founded the Brazilian investment banking firm Banco Garantia, which today is known as Banco de Investimentos Credit Suisse (Brazil)
    Founded 2008; Along with Carlos Alberto Sicupira and Marcel Herrmann Telles, formed ABI, which was created out of a merger of Anheuser-Busch and InBev (which itself was a merger of InterBrew and AmBev from 2004, and each of those companies were the results of previous mergers, as well). Just a few of their numerous beer brands include, Beck’s, Budweiser, Corona, and Stella Artois
    Forbes Richest List: #34; $19.7 billion
  3. Alejandro Santo Domingo Davila & family, SABMiller (Colombia)
    Founded 1864; Alejandro Santo Domingo, a Colombian-American financier, owns a 15% stake in SABMiller, the world’s second-largest brewer responsible for brands such as Fosters, Grolsch, Miller, Peroni Nastro Azzurro and Pilsner Urquell
    Forbes Richest List: #102; $11.1 billion
  4. Charlene de Carvalho-Heineken, Heineken International (The Netherlands)
    Founded 1864; Charlene de Carvalho-Heineken is the daughter of Freddy Heineken, the Dutch industrialist, and Lucille Cummins, an American from a Kentucky family of Bourbon whiskey distillers, and is the controlling owner of the world’s third-largest brewer, Heineken International, which owns a worldwide portfolio of over 170 beer brands in addition to Heineken
    Forbes Richest List: #116; $10.4 billion
  5. Marcel Herrmann Telles, Anheuser-Busch InBev, along with retailer Lojas Americanas and real estate investment firm São Carlos Empreendimentos e Participações SA (Brazil)
    Founded 2008; Along with Carlos Alberto Sicupira and Jorge Paulo Lemann, formed ABI, which was created out of a merger of Anheuser-Busch and InBev (which itself was a merger of InterBrew and AmBev from 2004, and each of those companies were the results of previous mergers, as well). Just a few of their numerous beer brands include, Beck’s, Budweiser, Corona, and Stella Artois
    Forbes Richest List: #119; $10.2 billion
  6. Charoen Sirivadhanabhakdi, Real Estate Tycoon and owner of ThaiBev, (Thailand)
    Founded 1991; Sirivadhanabhakdi is a drinks entrepreneur who created Chang Beer, teaming up with Carlsberg in 1991 as part of a joint venture to tap into Thailand’s growing beer market, which at the time was dominated by the Boon Rawd Brewery, which brewed Singha beer. Three years later he launched his own beer Chang (Thai for ‘elephant’), which went on to take 60% of the local market share.
    Forbes Richest List: #141; $9 billion
  7. Carlos Alberto Sicupira, Anheuser-Busch InBev (Brazil)
    Founded 2008; Along with Marcel Herrmann Telles and Jorge Paulo Lemann, formed ABI, which was created out of a merger of Anheuser-Busch and InBev (which itself was a merger of InterBrew and AmBev from 2004, and each of those companies were the results of previous mergers, as well). Just a few of their numerous beer brands include, Beck’s, Budweiser, Corona, and Stella Artois
    Forbes Richest List: #146; $8.9 billion
  8. Pierre Castel & family, Groupe Castel (France)
    Founded 1949; The French drinks company which Pierre founded with his his eight siblings owns or co-owns 22 French vineyards, plus 1,600 acres of vineyards in Africa, primarily in Morocco, Tunisia and Ethiopia. In 1990, they bought the African Brasseries et Glacières Internationales and has since built 45 breweries in Africa, where they now have 25% of the market there, with their two biggest beer brands, Flag and Castel
    Forbes Richest List: #166; $8 billion
  9. Maria Asuncion Aramburuzabala & family, Tresalia Capital / Grupo Modelo (Mexico)
    Founded 1925; Grupo Modelo is the largest brewery in Mexico, with 63% of the Mexican beer market, and brews Corona, Modelo, Negra Modelo, Pacífico, Victoria, and others
    Forbes Richest List: #270; $5.2 billion
  10. Walter Faria, Grupo Petropolis (Brazil)
    Founded 1994; Beer and Soft drinks company whose beer brands include Itaipava, Crystal, Lokal, Black Princess, Petra and others
    Forbes Richest List: #396; $3.8 billion
  11. Rosa Anna Magno Garavoglia & family, Gruppo Campari (Italy)
    Founded 1860; Brands include Campari, Cinzano, SKYY vodka, Wild Turkey and two dozen more liquors
    Forbes Richest List: Tie #446; $3.5 billion
  12. Lorenzo Mendoza & family, Empresas Polar (Venezuela)
    Founded 1941; Conglomerate of 40 different companies with a vast portfolio of food and drinks, including Polar Beer
    Forbes Richest List: Tie #446; $3.5 billion
  13. Jean Pierre Cayard, La Martiniquaise (France)
    Founded 1936; La Martinique Rum, Porto Cruz and Poliakov Vodka
    Forbes Richest List: #483; $3.3 billion

mr-monopoly-running
In addition, Forbes also created a list of America’s Richest Families, of which eight of the 179 listed are engaged in the alcohol trade, or at least made their fortunes in alcohol.

America’s Richest Booze Families

  1. Busch Family, Anheuser-Busch
    Founded: 1876; Although they recently lost control of their beer empire, the 30 or so members of the Busch family are still worth a cool 13 billion, enough to even buy some more expensive beer with flavor.
    Forbes Families List: #17; $13 billion
  2. Brown Family, Brown-Forman
    Founded 1870; The 25 members of the Brown family of Kentucky control a wine and spirits giant that includes such brands as Early Times, Finlandia vodka, Jack Daniels, Korbel, Southern Comfort and many others.
    Forbes Families List: #20; $13 billion
  3. Gallo Family, E&J Gallo Winery
    Founded 1933; Brothers Ernest and Julio Gallo started their wine business in a shed in Modesto, California. Today there are around 14 family members still running the show, which is the largest U.S. wine company, accounting for one-quarter of all American wine. They also produce brandy, cider, gin, vodka, and wine coolers, along with numerous wine labels.
    Forbes Families List: #25; $9.7 billion
  4. Reyes Family, Reyes Holdings, including beer distributors Reyes Beverage Group
    Founded 1976; Christopher and M. Jude Reyes are co-chairs of the company. David “Duke” Reyes is the CEO of Reyes Beverage Group, the largest beer distributor in the U.S., while brothers James and Tom are executives at Reyes Beverage Group and brother William is a director of Reyes Holdings.
    Forbes Families List: #29; $8 billion
  5. Wirtz Family, Wirtz Beverage Group
    Founded 1926; Although they started out in real estate, they made their fortune selling alcohol beginning in 1945, and they’ve also owned the Chicago Blackhawks since 1954
    Forbes Families List: #64; $4.2 billion
  6. Coors Family, Coors Brewing
    Founded 1873; Adolph Coors founded the brewery in Golden, Colorado, and today the Coors family owns over 15% of MolsonCoors. Until 2002, Adolph’s great-grandson Peter Coors was CEO of Coors, but today is the chairman of MillerCoors.
    Forbes Families List: Tie #81; $2.9 billion
  7. John Anderson Family, Topa Equities, Ltd, which includes L.A. Bud distributor Ace Beverage Co.
    Founded 1956; The son of a barber who attended UCLA on a hockey scholarship, Anderson launched Ace Beverage in 1956 with exclusive rights to deliver Budweiser in Los Angeles. Topa Equities still has interests in beer distribution, plus real estate, insurance, and car dealerships.
    Forbes Families List: Tie #94; $2.5 billion
  8. Jackson Family, Jackson Family Wines
    Founded 1956; Jess Stonestreet Jackson and wife Barbara Banke, both lawyers, co-founded Jackson Family Wines in California in the 1980s, perhaps best know for their Kendall Jackson wines. After Jackson died of cancer at age 81 in 2011, Banke became chairman and proprietor. All five of Jackson’s children also hold interests in the company and are active in running it. Don Hartford, husband of daughter Jenny Jackson-Hartford, is CEO. The family owns 35 vineyards, including nearly 30,000 acres in California, that sell more than 6 million cases of wine a year. The flagship winery is Kendall Jackson in Sonoma County.
    Forbes Families List: Tie #100; $2.3 billion

mr-monopoly
And finally, on the list of the Forbes 400, the Richest People in America, a couple of family members from the previous family list also made it onto this list with their personal wealth.

America’s Richest Booze Barons

  • 134. J. Christopher Reyes, Reyes Holdings; $3.7 billion; World Rank: 450
  • 134. Jude Reyes, Reyes Holdings; $3.7 billion; World Rank: 450
  • 371. Richard Yuengling, Jr., Yuengling Brewery; $1.4 billion; World Rank: 1156

The cut-off this year for the Forbes 400 was around $1.3 billion. If you’re worth less than that, you don’t quite make the list, but Forbes also created a small list of people they think are the Ones to Watch.

  • 401. Jim Koch, Boston Beer Co.; $1 billion; World Rank: Unknown

Koch was the richest person on the “Ones to Watch” list, so with a little luck he’ll join Dick Yuengling in the Billionaire Beer Boys Club next year.

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Filed Under: Beers, Just For Fun, News Tagged With: Business, International

The Most Consumed Alcoholic Beverages by Country

July 11, 2014 By Jay Brooks

world-map-3
Here’s an interesting chart showing the alcoholic beverage that has the highest consumption in each country of the world, based on data from 2011, as far as I can tell. The data is based on liters of pure alcohol.


via chartsbin.com

Key findings from the report:

  • More than 45% of total recorded alcohol is consumed in the form of spirits, predominantly in the South-East Asia and Western Pacific.
  • Approximately 36% of total recorded alcohol is consumed in the form of beer. Beer consumption is highest in the Region of the Americas.
  • Commonly, high overall consumption levels are found in countries such as the Russian Federation, which display both high beer and high spirits consumption.
  • Consumption of wine as a percentage of total recorded alcohol is globally quite low (8.6%), with significant levels of alcohol consumed in the form of wine in the European Region (26.4%).
  • Beverages other than beer, spirits and wine (e.g. fortified wines, rice wine or other fermented beverages made of sorghum, millet, maize) have the highest share in total recorded consumption in the African Region (48.2%), and in the Eastern Mediterranean Region (31.3%).

Most consumed alcoholic beverages in terms of liters of pure alcohol, which do not necessarily reflect that the overall level of consumption of this alcoholic beverage is high.For example in India, spirits are the most consumed alcoholic beverages, but this does not mean that the consumption level of spirits is high, but that the proportion of total alcohol consumed in the form of spirits is high.

Note:

Beer: includes malt beers.
Wine: includes wine made from grapes.
Spirits: include all distilled beverages.
Other Alcohol: includes one or several other alcoholic beverages, such as fermented beverages made from sorghum, maize, millet, rice, or cider, fruit wine, fortified wine, etc.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: International, Statistics

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