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Historic Beer Birthday: John Welde

March 2, 2025 By Jay Brooks

welde-&-thomas
Today is the birthday of John Welde (March 2, 1839-August 2, 1901). He was born in Baden, Germany and came to Philadelphia in 1856, when he was seventeen. In 1884, he founded a brewery in Philadelphia, and the following year a business parter, John Thomas, joined the business, and they called it Welde & Thomas, later adding “Brewing Company” to the name. In 1904, it was consolidated with several other breweries into the Consumers Brewers Co., which remained in business until closed by prohibition in 1920. The brewery reopened after repeal in 1933 as the Trainer Brewing Co., but only lasted one year.

John-Welde-photo

Here’s a biography of Welde from the Friends of Mount Moriah Cemetary:

In 1884, John Welde, a German immigrant, established a brewery in Philadelphia on the corner of Broad and Christian Streets. A year later, he formed a partnership with John Thomas, a Philadelphia native, who had been a partner in another brewery. Together they created Welde and Thomas, a brewing firm that was later reorganized into the Welde and Thomas Brewing Company. They moved to a new location and modernized the facility with innovative equipment, growing the brewing capacity of the plant to 50,000 barrels per year. In March 1897, Welde and Thomas, along with five other breweries were consolidated under the title of the Consumer’s Brewing Company. The combined breweries were able to produce approximately 300,000 barrels a year.

John Welde was married and had at least one son, Frederick, both of whom predeceased him. John died in Philadelphia in 1901 and is buried at Mount Moriah Cemetery.

Beer and brewing have held an important place in Pennsylvania and Philadelphia history. The first brewery in the City was erected in 1683. William Penn constructed a brew house on his Pennsbury Manor estate in Bucks County. In the 18th century, the drink of preference in most taverns was beer or ale. By 1793, Philadelphia was producing more beer than all the other seaports in the country. The first steam engine was installed in Francis Perot’s brewery in 1819. This was the height of technology and the first time an engine was used to produce beer. Lager beer was first introduced in 1840 by Philadelphia brewer John Wagner. At the Centennial Exhibition held in Philadelphia in 1876, the United States Brewers’ Association constructed the Brewers’ Building to showcase all aspects of brewing. At one time, there were more than 100 breweries operating in Philadelphia and its surrounding areas.

 

This biography was printed in the “The Columbian Exposition and World’s Fair Illustrated,” from 1893:

John-Welde-bio-1
John-Welde-bio-2

 

welde-thomas-stock

 

This description is from an Advertising Print for Welde and Thomas Brewing Co., created around 1895, and now in the collection of the Smithsonian’s National Museum of American History.

This colorful framed print, an ad for the Welde and Thomas Brewing Company, of Philadelphia, also commemorates the 1895 America’s Cup race between the American yacht Defender and the British Valkyrie III. Imagery of the yacht race dominates the print and the American vessel, the ultimate victor in the match, holds primacy of place. Defender’s full sails provide a dramatic canvas for the names of two of the company’s products: Penn and Sanitas Beers. These brands, along with Quaker, were among those brewed by Welde and Thomas.

Three detailed insets border the print. One shows “Penn’s Brewery of 1682” in Pennsbury, Buck’s County; another shows the Welde and Thomas buildings at Juniper and Fitzwater Streets in Philadelphia; and the third is an image of William Penn holding a bottle of beer. The ad deftly aligns Welde and Thomas beer to icons of American success: the very founding of Philadelphia and its early embrace of brewing as well as an American yacht’s triumphant defense of the America’s Cup.

German immigrant John Welde established a brewery in Philadelphia in 1884, forming a partnership with Philadelphia businessman John Thomas the following year. In 1886, they moved to the Juniper and Fitzwater Streets location and invested in new equipment, increasing their capacity dramatically. In 1897, Welde and Thomas consolidated operations with five other breweries, organizing under the name Consumer’s Brewing Company. Thomas died in 1899 and Welde in 1901.

welde-and-thomas-poster

welde-bottle

Filed Under: Birthdays, Just For Fun Tagged With: History, Pennsylvania, Philadelphia

Craft Beer & Ale: A Parody of Dr. Seuss’ Green Eggs & Ham

March 2, 2025 By Jay Brooks

Seuss-logo
Today, of course, is the birthday of Theodore Geisel, a.k.a. Dr. Seuss. Over ten years ago my kids, who are all grown and moved out of the house, were on a Dr. Seuss kick and we read quite a few of his books multiple times, with Green Eggs & Ham emerging as the family favorite. I was playing around with the words one night, as I often do, and decided to see if I could come up with a beer-themed parody of the book. I originally posted the results many years ago, and here they are once again; Craft Beer & Ale, by Dr. J. Enjoy!

CRAFT BEER & ALE

Sam I am

I am Sam

Sam I am

That Sam’s upscale.
That Sam regales.
I do not like that Sam wholesale!

Do you drink
craft beer & ale?
Seuss-2

I do not drink them, Sam, they’re stale.
I do not drink
craft beer & ale.

Would you drink them
weak or strong?

I would not drink them
weak or strong.
I would not drink them, it is wrong.

I do not drink
craft beer & ale.
I do not drink them, Sam, curtail.

Would you drink them with more hops?
Would you drink them chased with schnapps?

I do not drink them
with more hops.
I do not drink them
chased with schnapps.
I do not drink them
weak or strong.
I do not drink them
all night long.
I do not drink
craft beer & ale.
I do not drink them,
Sam, you’re off the trail.

Would you drink them
in a pub?
Would you drink them
at a club?

Not in a pub.
Not at a club.
Not with more hops.
Not chased with schnapps.
I would not drink them
weak or strong.
I would not drink them, it is wrong.
I would not drink craft beer & ale.
I do not drink them, Sam — no sale.

Would you? Could you? In a bar?
Drink them! Drink them! Here they are.

I would not, could not, in a bar.

You may like them. You will see.
You may like them with some cheese!
cheese

I would not, could not with some cheese.
Not in a bar! You let me be.

I do not like them in a pub.
I do not like them at a club.
I do not like them with more hops.
I do not like them chased with schnapps.
I do not like them weak or strong.
I do not like them all night long.
I do not like craft beer & ale.
I do not like them, Sam, you’re beyond the pale.

A stein! A stein!
A stein! A stein!
Could you, would you,
in a stein?

Not in a stein! Not in a stein!
Not with some cheese! Sam! Let me be!
stein

I would not, could not, in a pub.
I could not, would not, at a club.
I will not drink them with more hops.
I will not drink them chased with schnapps.
I will not drink them weak or strong.
I will not drink them, it is wrong.
I do not like craft beer & ale.
I do not like them, Sam, you’ve gone off the rail.

Say! In a glass?
Here in a glass!
Would you, could you,
in a glass?

I would not, could not, in a glass.
glass

Would you, could you, while you dine?

I would not, could not, while I dine.
Not in a glass. Not in a stein.
Not in a bar. Not with some cheese.
I do not drink them, Sam, you see.
Not with more hops. Not in a pub.
Not chased with schnapps. Not in a club.
I will not drink them weak or strong.
I will not drink them all night long.

You do not drink
craft beer & ale?

I do not drink them,
Sam, you make me wail.

Could you, would you,
drink with Charlie?

I would not, could not,
drink with Charlie.

Would you, could you,
with more barley?

I could not, would not,
with more barley,
I will not, will not,
drink with Charlie.

I will not drink them while I dine.
I will not drink them in a stein.
Not in a glass! Not with some cheese.
Not in a bar! You let me be!
I do not drink them in a pub.
I do not drink them at a club.
I do not drink them with more hops.
I do not drink them chased with schnapps.
I do not drink them weak or strong.
I do not drink them IT IS WRONG!

I do not drink craft beer & ale!
I do not drink them, Sam — you fail.

You do not drink them. So you say.
Try them! Try them! And you may.
Try them and you may, I say.

Sam! If you will let me be,
I will try them. You will see.

Seuss-1

Say! I like craft beer & ale!
I do! I like them, Sam, you prevail!
And I would drink them with more barley.
And I would drink with homebrew Charlie…

And I will drink them while I dine.
And in a glass. And in a stein.
And in a bar. And with some cheese.
They are so good, so good, you see!

So I will drink them in a pub.
And I will drink them at a club.
And I will drink them with more hops.
And I will drink them chased with schnapps.
And I will drink them weak or strong.
Say! I will drink them ALL NIGHT LONG!

I do so love
craft beer at home!
Thank you!
Thank you, Sam-Cala-Gione!

ILikeit


All artwork by Rob Davis. Thanks, Rob! All words after Theodore Seuss Geisel by Dr. J. If you’re so inclined, you can also see the original text side by side with my parody at Craft Beer & Ale Compared.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Humor, Poetry

Historic Beer Birthday: Carl Jacobsen

March 2, 2025 By Jay Brooks

carlsberg-crown
Today is the birthday of Carl Jacobsen (March 2, January 11, 1914) who was the son of J.C. Jacobsen, who founded the Carlsberg Brewery, which is now the Carlsberg Group, and named it after his son Carl, who became a brewer, as well.

Carl Jacobsen 1895 - Carlsberg Group

Here’s how Carlsberg’s website tells the story.

Carl had to be a brewer – family tradition dictated it – and JC Jacobsen wanted him to get a solid theoretical and practical training as well as a thorough knowledge of the international brewery industry.
In 1866 Carl left Denmark for his educational tour of Europe, not to return until 1870. He went to France, Germany and Austria to study and work, and spent a year in Scotland as his father also wanted him to familiarize himself with the top-fermented English and Scottish beer types.

JC was moving away from the idea of retiring for Carl to take over his brewery, and decided instead to finance and build a second brewery for Carl to run as a tenant brewer. Carl’s interest in brewing was awakened, and the intense correspondence between father and son now focussed on plans for the new brewery.

When Carl returned to Denmark, JC gave him the new Annexe Brewery to run as an independent business, and the first brew was made on 17 February 1871.

JC advised Carl to produce ale and porter for the home market and for export, as he believed there was no room for two lager breweries in Copenhagen. However, the demand for lager beer increased rapidly, and as porter and ale proved difficult to sell, Carl quickly changed production to the more popular lager beer. – Father and son became competitors.

In 1893, Danish artist August Jerndorff did a painting of Carl.

Jerndorff-carl-jacobsen

The SAGE Encyclopedia of Alcohol: Social, Cultural, and Historical Perspectives, published in 2015, has a nice overview of the Carlsberg brewery’s history of father and son.

carlsberg-bio-1
carlsberg-bio-2
carlsberg-bio-3

carl-jacobsen

And this is Carl Jacobsen in 1913, the year before he passed away.

cjacobsen1913

Filed Under: Birthdays, Just For Fun Tagged With: Denmark, History

Beer In Ads #4896: Centlivre Bock

March 1, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is is for Centlivre Bock, and is from March 1, 1940. The brewery was the C.L. Centlivre Brewing Co. of Fort Wayne, Indiana, which was founded in 1862 by Charles l. Centlivre. It went through several name changes until 1970, when it closed, however it was recently relaunched by the Centlivre family as Centlivre Beer. It’s a busy ad with a lot going on, but they definitely leaned into being a limited run. “Only 12,000 cases!”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Indiana

Historic Beer Birthday: Anthony Durkin

March 1, 2025 By Jay Brooks

san-francisco
Today is not necessarily the birthday of Anthony Durkin (March 1831-January 15, 1868), but all I could find is that he was born in March of 1868. Before the mid-1800s, record-keeping was spotty at best and only the well-heeled and royal consistently kept birth records. Durkin was born in Swinford, Ireland, in County Mayo. He was the oldest of five siblings. He married Margaret Elizabeth Moroney in early 1855 while still in Ireland and their first daughter was born late the the next year in San Francisco, so he made his way to San Francisco, California as a young man, sometime between January of 1855 and December 1856.

Durbin in 1857.

There’s not too much I could find about him, apart from this overview, from Brewery Gems.

In 1860, he established A. Durkin & Company, at 608-610 Mission St., for the purposes of brewing ale and porter. His two partners in the company were Charles M. Armstrong, a 35 year old Irish immigrant, and a German immigrant, Louis Luhden. In naming the brewery Anthony simply referenced its location, thus the Mission Street Brewery.

In their history of the Hibernia Brewery, there’s also this:

The first serious incident occurred on June 16th, 1861. The following account was reported by the Daily Alta California:

"A beautiful child, aged seven years, daughter of George Coffee, Boiler Inspector, fell into a vat of boiling beer in the Mission Street Brewery, last evening. A young man named Thomas Kennedy attempted to rescue the child and he also fell in. John McCabe, the cooper of the establishment, was severely scalded in his efforts to get them out. The child died almost immediately. Kennedy was taken to St. Mary's Hospital. He will probably die."

In spite of this tragic accident the business experienced steady growth and in 1863, in addition to its ale and porter, the brewery began producing lager beer. This wasn't lager in the traditional sense, but a lager peculiar to the San Francisco area called steam beer. It was made without refrigeration but with a bottom fermenting yeast. Another steam beer producer, and major competitor, was a company that also took their name from their location, the Broadway Brewery.

In 1864, Anthony severely injured his left arm, leaving him partially disabled, but he didn't quit brewing. Then in July of 1865, all that changed. The following is a newspaper account from the July 4th edition of the Daily Alta California:

"Anthony Durkin, the brewer who was disabled about a year since, by falling under a street car which fractured his left arm so that it was found necessary to perform the operation of excision of the elbow joint, met with another unfortunate accident while running to the fire with Engine Company No. 2, on Sunday morning. He tripped and fell while holding by the rope, and his arm, which had become in a measure useful again, went under the wheel of the engine, which crushed it into a shapeless mass, making what is termed by surgeons a 'compound comminuted fracture' of the worse description. Dr. Murphy, who is attending upon Mr. Durkin, has little hope of being able to avoid a full amputation this time."

As a consequence of the accident, Anthony sold his interest in the brewery to his partner, the month after the incident.

Hibernia-Brewery-1899

Filed Under: Birthdays, Just For Fun Tagged With: California, History, Ireland, San Francisco

Historic Beer Birthday: Adam Sander

March 1, 2025 By Jay Brooks

sander-bros

Today is the birthday of Adam Sander (March 1, 1832-July 8, 1901). He opened his first brewery with Andrew Schneider in 1857, located in Plymouth, Wisconsin. In 1864, he sold his portion of the brewery to his partner and moved to Fond du Lac, where he founded the Sander Brewery in 1873. In 1897, Sander brought his two sons, Albert and Edwin into the business, renaming it Sander Bros. Brewery, and retiring in 1898. The brewery was closed by prohibition, and briefly reopened in 1933 as the Pioneer Brewing Co. before closing for good the same year.

Sander-Bros-brew

There was almost no information about Adam or his breweries other than a few bits and bobs, all fairly general. This is about all I could find:

Adam Sander began production of his beers from his plant on eleven acres of land one mile south of the city on the Fond du Lac and Milwaukee Road. Sander’s brewery, under different names, remained in business for almost fifty years. Sander was born in Germany in March 1832. As a young man, he married Gertrude Gaubenheimer and moved first to Baltimore, Maryland, and then to Wisconsin, living briefly in Milwaukee and Plymouth before finally settling in Fond du Lac in 1864. Late that year, he began a modest brewing enterprise.

During the following decades, Sander’s brewing company grew into a family business. When they were teenagers, his sons Edwin and Albert began working at the brewery. By 1880, the enterprise was producing 750 barrels per year. In 1898, at the age of sixty-six, Adam Sander decided to retire and handed over the brewing operations to his sons.

As new brewery owners, Edwin and Albert decided to institute major improvements to their facility. These changes included physical plant additions, state of the art bottling equipment, and a modern ice plant. The improvements paid off, and by 1912, Sander Brothers Brewing was selling six thousand barrels annually. At the top of their game, the brothers were finally forced out of business when alcohol prohibition came to America.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Wisconsin

Historic Beer Birthday: Regina Wauters

March 1, 2025 By Jay Brooks

rodenbach-logo
Today is the birthday of Regina Wauters (March 1, 1795-January 24, 1874). She was married to Pedro Rodenbach and the two of them bought out other family members to become sole owners of what would become known as Brouwerij Rodenbach in Rosalre, Belgium.

Regina-Wauters
Here’s her Wikipedia entry:

Born in Mechelen, Regina Wauters was the daughter of a rich local brewer. She married Pedro Rodenbach in 1818 and moved to Roeselare in West Flanders, Belgium, where his family had a distillery.

In 1821 Pedro took along with his brothers and sister a brewery. The brothers agreed to a partnership for fifteen years. At the end of this period, Pedro and Regina bought the brewery from the others and Regina ran the business while Pedro served in the military during the Belgian revolution.

Rodenbach bought the distillery from his family in 1835. He died in Brussels in 1848. His family sold the distillery to Regina Wauters, Her distillery remained for a long time the only significant distillery in Roeselare. Regina extended it immediately after she bought it. Later she asked her eldest son, Raymond, to work in the distillery. Raymond Rodenbach would continue to run the distillery until c.1895. The distillery was later sold to Honoré Talpe who transformed it into a chicory factory.

Regina invested her money not only in the distillery of the Rodenbachs but also in their brewery. In 1836 the family Rodenbach sold the brewery in Roeselare with numerous other properties. Pedro Rodenbach would buy most of it with the money of Regina. Pedro had to sign legal documents to recognize her as sole proprietor of the brewery and any other property that he had bought from his family.

Regina immediately began to expand the brewery. Although she succeeded in building one of the largest distilleries in the region, she would fail to create the largest brewery in the city. She suffered from the fierce competition with Anna Gesquiere, who also ran a brewery in Roeselare.

In 1860 her son Edward Rodenbach came to work in the brewery and it was during his directorship that the brewery expanded outside Roeselare. In 1864 Regina sold him, at the age of 69, her brewery, her house and workshops, along with eleven bars she had bought. Regina Wauters would retire to live on her private means until her death in 1874.

Regina_Wauters_001

And this is her entry from her Dutch Wikipedia page, translated by Google Translate:

Regina Wauters was a rich brewer’s daughter from Mechelen. She married Pedro Rodenbach in 1818 and moved to Roeselare. The family had a distillery in the Spanjestraat. In 1820, Pedro and his brothers and sisters took over a brewery in the street. In 1835 the family Rodenbach decided to sell the distillery that was still managed in community to Pedro. Pedro Rodenbach was also a soldier and since the Belgian revolutionhe could hardly be seen in Roeselare. He would die in Brussels in 1848. The family then sold the distillery to Regina Wauters, who acted by her husband’s proxy. However, it was Regina who provided the necessary money. She had the necessary documents drawn up, her husband acknowledging that she was the sole owner of the distillery and all other real estate. The distillery would for a long time be the only noteworthy distillery in Roeselare. She employed a lot of people. Regina would expand it immediately after the sale. Later she involved her eldest son, Raymond, in the case. Raymond Rodenbach would continue to run the distillery until about 1895. The distillery was later sold to Honoré Talpe who made it a chicory factory.

Regina Wauters did not only invest her money in the family distillery of the Rodenbachs. In 1836 the Rodenbach family, mainly represented by Alexander Rodenbach , sold her brewery in the Spanjestraat with many other properties. Pedro Rodenbach would buy the majority of that. However, he did this again with Regina’s money. Pedro also had to acknowledge once again in deeds that the brewery and all other properties he had bought from the family were now her property.

Regina Wauters immediately started the expansion of the brewery. She might have one of the largest distilleries in the region; she would not succeed in creating the largest brewery in the city. Before that she had too much competition from Anna Gesquiere, the widow Cauwe, who had a brewery on the Polenplein. There was a strong competition between the two ladies in the 1830s and 1840s. In this way they both strove to introduce the steam engine in Roeselare as soon as possible. Regina Wauters was known for the vigorous management of both her affairs. Her policy was particularly forward-looking. But she was also hardened in the small parts of the business world. For example, she was repeatedly suspected of circumventing the city tax on alcohol. She also had a lock placed on the Mandelbeek without a license,

Since 1848 she moved her sons Emiel and Florent to the brewery, but remained so in the background that they quickly noticed it. In 1860 her second son Eduard Rodenbach entered the brewery. He used to be a lineman manufacturer, but he was certain of being insecure during a flax crisis and decided to concentrate successfully on the beer industry. In 1864 Regina Wauters, now 69, her brewery, home and workshops, together with the eleven cafes she had bought, would sell to her son. From then on, Regina Wauters would retire until her death in 1874.

In 2004 a street in a Roeselaar industrial zone was named after her, the Regina Wautersweg.

rodenbgeschonder

And this is the history currently on the brewery website:

The Rodenbachs moved from Andernach am Rhein to Roeselare in West Flanders. The Rodenbach line boasted numerous military men, poets, writers, brewers and entrepreneurs, as well as pragmatic revolutionaries and politicians.

Pedro Rodenbach took part in Napoleon’s Russian campaign and was instrumental in the Belgian revolution in 1830, which led to an independent Belgium. Three Rodenbachs were members of the constitutional congress when Belgium was founded. Constantijn Rodenbach was the author of the “Brabançonne”, the Belgian national anthem.

In 1836, Pedro Rodenbach, together with his entrepreneurial wife Regina Wauters, founded the brewery. However, it is Eugène Rodenbach whom RODENBACH has to thank for its unique quality and masterful character. Not only did he study the vinification of beer, but also optimised the maturation process in oak casks, or “foeders” (maturation casks). The world-renowned cask halls with their 294 oak casks, some of which are 150 years old, are protected as part of the industrial heritage of the Flemish Community.

rodenbach-time

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Belgium, History

Historic Beer Birthday: Danny Williams

March 1, 2025 By Jay Brooks

goldmine
Today would have been Danny Williams’ 66th birthday today, having been born exactly two days before yours truly in 1959. Unfortunately, Danny lost a battle with cancer a little over eight years ago, and passed away peacefully in his sleep on January 23, 2012. For over a decade, Danny worked for the Brewers Association as the beer competition manager for both the Great American Beer Festival and the World Beer Cup. Danny left behind two grown children and a then-8-year old son, Fletcher. His friend Ben Spencer, who’s also a good friend of mine, lets me know from time to time how Danny’s kids are doing, which is great. Join me in raising a birthday beer and giving a toast to the memory of Danny Williams tonight. Danny would have wanted it that way.

Danny Williams and a friend
Danny Williams and a friend at the World Beer Cup dinner in Chicago several years ago.

slofn08-04
Tom Nickel (owner of O’Brien’s in San Diego), Nancy Johnson, Director of GABF and Danny at Slow Food Nation 2008 in San Francisco.

Danny-Gold-Mine
Danny in the former goldmine beer cellar.

Dannys-Angels
Danny’s Angels, after a BA event.

Filed Under: Birthdays, Just For Fun Tagged With: Brewers Association, Colorado, GABF

Historic Beer Birthday: Charles Weyand

March 1, 2025 By Jay Brooks

Today is the birthday of Charles Weyand (March 1, 1869-1905). He was born in upstate New York, and was the son of Christian Weyand, who co-founded what would become the Christian Weyand Brewing Co. in Buffalo, New York. There’s not too much information about Charles, I suspect because he died fairly young and worked as the secretary and treasurer for his family’s business. His brother, John Weyand, became the president of the brewery after his father died, and it remained in business until closed by prohibition in 1920.

This biography of Weyand is from “Our County and its people, A descriptive work on Erie County, New York,” edited by Truman C. White, 1898:

Weyand, Charles M., Buffalo, secretary and treasurer of the Christian Weyand Brewing Company, is a son of Christian and Magdelen (Meyer) Weyand, and was born in Buffalo, March 1, 1869. In order to thoroughly equip himself for the business of life he intended to pursue, after passing through the Canisius College he entered the Bryant & Stratton Business College, where he obtained a thorough business education. He immediately entered business with his father and in 1890, when the concern was made a stock company, he was elected secretary and treasurer, which responsible position he now holds. He was married in October, 1891, to Bohumila Louise Andele of Buffalo, and they have one daughter. Mr. Weyand is a member of the Buffalo Orpheus and the St. Louis Dramatic Circle.

Filed Under: Birthdays, Breweries Tagged With: Advertising, History, Pennsylvania

Beer In Ads #4895: Pschorr-Braü Mai Bock

February 28, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is is for Pschorr-Braü Mai Bock, and is from 1913. At that time, it was the Pschorr-Bräu, but after a merger in 1972 with the Hacker Brewery it became known as the Hacker-Pschorr Brewery. This poster was created by Carl Moos, a well-known German-Swiss graphic artist, who was best known for his travel and skiing posters.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History, Switzerland

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